Maka: I-ejensi ye-Google Adwords

Uma ufuna ukudala umkhankaso ophumelelayo ku-Adwords, uzodinga ukwazi izinto ezimbalwa eziyisisekelo ukuze wenze isikhangiso sakho sigqame. Ukwenza lokhu, kufanele ugxile kumagama akho angukhiye, CPC (izindleko ngokuchofoza ngakunye), Isikolo sekhwalithi kanye nobuhlakani besimbangi. Ukuze uqalise, ungaqala ngamabhidi azenzakalelayo. Ungakwazi futhi ukusetha amabhidi ngokwakho, kodwa lokhu kungase kudinge ukunakekelwa okwengeziwe. Ngaphezu kwalokho, ikhophi yakho yesikhangiso kufanele ibe mfushane futhi iqonde ngqo. Isihloko siyinto yokuqala abasebenzisi abayibonayo futhi okufanele bakholwe ukuthi bayichofoze. Ukubizelwa esenzweni okucacile nakho kubaluleke kakhulu.

Ukuqondisa kwegama elingukhiye

Uma uzama ukuheha amakhasimende amasha kuwebhusayithi yakho, ungase ufune ukuzama ukusebenzisa usesho olukhokhelwayo noma i-AdWords ukuze uphromothe umkhiqizo wakho. Lolu hlobo lokukhangisa luvame ukusetshenziswa amabhizinisi amancane afuna ukuthengisa okuthile njengamanje, kodwa kungabiza kubakhangisi. Ukukhomba igama elingukhiye ku-Adwords kukuvumela ukuthi wenze ngendlela oyifisayo izikhangiso zakho ukuze ziqondise kulabo basebenzisi abafuna umkhiqizo noma isevisi yakho. Ngokukhomba amagama angukhiye, izikhangiso zakho zizovela kuphela uma zingaba nentshisekelo kulokho okunikezayo.

Ngokwesibonelo, ibhulogi yemfashini iyindawo enhle yokukhangisa. Umsebenzisi usesha “izitayela esikhwameni.” Bathola i-athikili bese bechofoza esikhangisweni esiqondiswe kugama elingukhiye esine-handbag ene-margin ephezulu.. Ngoba isikhangiso sihambisana nomongo, isivakashi maningi amathuba okuthi sichofoze kuso. Lokhu kwandisa amathuba okuthi othile azochofoza isikhangiso futhi athenge umkhiqizo.

Ukuqondisa kwegama elingukhiye ku-Adwords kusebenza ngokubonisa isikhangiso esiboniswayo noma isikhangiso sevidiyo kubantu abafuna imikhiqizo noma amasevisi owanikezayo.. Ungakwazi futhi ukukhomba amakhasi athile ewebhusayithi yakho ukuze isikhangiso noma ividiyo yakho ibonakale ekhasini lewebhu elikhethwa ngumsebenzisi. Uma umuntu echofoza ohlwini lwezinto eziphilayo, isikhangiso sakho sizovezwa, kanye nanoma yikuphi okuqukethwe okuhlobene okufana negama elingukhiye.

Elinye isu elidumile ku-Adwords ukusebenzisa Ithuluzi elingukhiye lezikhangiso ze-Google ukuthola amagama angukhiye amasha. Ikuvumela ukuthi uhlanganise uhlu lwamagama angukhiye amaningi futhi ulandele ivolumu yokusesha ngesihloko esithile. Ngaphandle kwalokho, ithuluzi lizohlinzeka ngedatha yevolumu yokusesha yomlando yamagama angukhiye akhethiwe. Lawa magama angukhiye angakusiza ukuthi ucwenge amasu wakho wegama elingukhiye ngokusekelwe kulokho izithameli zakho eziqondiswe kuzo. Ngaphezu kokukhomba amagama angukhiye, ukuqondisa kwegama elingukhiye kungakusiza ukuthi ulungise isu lakho kuye ngesizini noma izindaba.

Izindleko ngokuchofoza ngakunye

Kunezici ezimbalwa ezinquma izindleko ngokuchofoza ngakunye kwe-Adwords. Lokhu kufaka phakathi isikolo sekhwalithi, amagama angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Ukuze wehlise izindleko zakho ngokuchofoza ngakunye, qiniseka ukuthi zonke lezi zakhi zifanelekile futhi ziyasebenza. Futhi, kubalulekile ukukhuphula izinga lokuchofoza (I-CTR) ukuqinisekisa ukuthi uthola i-ROI ephezulu. Ukuze unqume i-CTR yakho, dala i-Google Sheet futhi urekhode izindleko zokuchofoza ngakunye.

Uma usunombono oyisisekelo wokuthi yimalini i-CPC yakho, ungaqala ukulungisa umkhankaso wakho. Indlela elula yokuthuthukisa izikhangiso zakho ukuthuthukisa isikolo sazo sekhwalithi. Ikhwalithi ephezulu yamaphuzu, i-CPC yakho izoba ngaphansi. Zama ukuthuthukisa okuqukethwe kwewebhusayithi yakho kanye nekhophi yesikhangiso, futhi uqiniseke ukuthi izikhangiso zakho zibalulekile kubasebenzisi’ usesho. Zama ukuthuthukisa isikolo sakho sekhwalithi, futhi ungagcina kufikela ku 50% noma ngaphezulu ku-CPC yakho.

Enye indlela yokunciphisa i-CPC yakho ukukhulisa amabhidi akho. Awudingi ukwandisa ibhidi yakho kakhulu, kodwa ingakusiza ukuthi uthole ukuguqulwa okuningi ngemali encane. Okubalulekile ukwazi ukuthi ungabhida malini ngaphambi kokuthi ukuguqulwa kwakho kungabi nanzuzo. Ubuncane be $10 ingaletha umkhawulo wenzuzo enempilo. Ngaphezu kwalokho, uma ubhidela phezulu, maningi amathuba okuba uthole ukuguqulwa okufunayo.

Ekugcineni, izindleko ngokuchofoza ngakunye kwe-Adwords zincike embonini okuyo. Ngokwesibonelo, uma uthengisa a $15 umkhiqizo we-e-commerce, izindleko ngokuchofoza ngakunye kwe $2.32 ingenza umqondo ngaphezu kuka-a $1 chofoza ukuze a $5,000 isevisi. Kubalulekile ukuqonda ukuthi izindleko ngokuchofoza ngakunye ziyahlukahluka kuye ngokuthi hlobo luni lomkhiqizo oluthengisayo. Ngenjwayelo, nakuba, uma kuyisevisi noma ibhizinisi elibukeka kahle, izindleko ngokuchofoza ngakunye zizoba phezulu.

Isikolo sekhwalithi

Kunezici ezimbalwa ezinomthelela kumphumela wekhwalithi yezikhangiso zakho. Ungathuthukisa isikolo sakho Sekhwalithi ngokudala izikhangiso ezifanele namakhasi okubikezela. I-Quality Score akuyona i-KPI, kodwa ithuluzi lokuxilonga elingakusiza uqonde ukuthi umkhankaso wakho usebenza kanjani. Iwumhlahlandlela ozokusiza ukuthi uthole umphumela ongcono. Kufanele uhlale uhlose ukuthola Ikhwalithi ephezulu Emkhankasweni wakho wesikhangiso. Ukuze uthole okuningi emikhankasweni yakho yezikhangiso, nanka amathiphu ambalwa:

Okokuqala, zama ukukhetha amagama angukhiye alungile omkhankaso wakho wesikhangiso. Ungakwenza lokhu ngokusebenzisa ithuluzi lamagama angukhiye. Ithuluzi elikuvumela ukuthi uthole amagama angukhiye afanelekile liyatholakala kwa-Google. Kuzokusiza ukuthi ukhethe iqembu lesikhangiso elifaneleka kakhulu. Ngaphezu kwalokho, qiniseka ukuthi izikhangiso zakho ziqukethe igama elingukhiye esihlokweni. Lokhu kuzothuthukisa isikolo sakho sekhwalithi futhi kwandise namathuba okuthi ichofozwe. Ungahlola ukuthi amagama akho angukhiye abalulekile noma cha ngokuchofoza ku- “Amagama angukhiye” ingxenye kubha eseceleni yesokunxele bese uchofoza “Sesha Imigomo.”

Ngaphandle kwamagama angukhiye, kufanele futhi uhlole izinga lokuchofoza lezikhangiso zakho. Umphumela Wekhwalithi ephezulu usho ukuthi isikhangiso sihambisana nabaseshi’ imibuzo namakhasi okufika. Umphumela Wekhwalithi ephansi usho ukuthi izikhangiso zakho azibalulekile. Umgomo oyinhloko we-Google uwukunikeza abaseshi umuzwa ongcono kakhulu ongakhona futhi lokho kusho ukwenza izikhangiso zihambisane namagama angukhiye. Umphumela Wekhwalithi ephezulu ungcono kakhulu ezikhangisweni zakho uma zithola ukuchofoza okuningi ngangokunokwenzeka.

Competitor intelligence

Enye yezindlela ezinhle kakhulu zokuqoqa ubuhlakani bokuncintisana be-Adwords ukucwaninga izimbangi zakho. Lokhu kusho ukuqonda izinhlu zabo zamagama angukhiye, isakhiwo somkhankaso, izipesheli, kanye namakhasi okufika. Kufanele ngaso sonke isikhathi wenze ukuhlaziya okuncintisanayo ukuze uhlale uphezulu kwabancintisana nabo. Uma wazi okwengeziwe ngezimbangi zakho, kuzoba lula ukuqoqa ubuhlakani bokuncintisana. Lokhu kungaba usizo kakhulu ekwakheni isu lokumaketha. Ngaphezu kwalokho, kungaba usizo ukuhlonza amathuba amasha.

Amathuluzi obuhlakani okuncintisana angcono kakhulu avuselelwa njalo, ukuze uhlale uhamba ngesinyathelo esisodwa ngaphambi kwezimbangi zakho. Idatha oyiqoqayo kulawa mathuluzi izokusiza wenze izinqumo ezinolwazi futhi uhlale uphezulu kwabancintisana nabo. Ngokwesilinganiso, bangu 29 izinkampani ezisondelene kakhulu nezakho. Ngokusebenzisa la mathuluzi, ungabona ukuthi lezi zinkampani zenzani nokuthi zenzani kahle. Ungathola futhi amasu abo bese unquma ukuthi azokusiza yini uphumelele.

I-SimilarWeb ingelinye ithuluzi elihle ongalisebenzisa ubuhlakani bokuncintisana. Leli thuluzi likuvumela ukuthi uqhathanise iwebhusayithi yakho nezimbangi’ ukubona ukuthi hlobo luni lokusebenza abalutholayo. Ngaphezu kwethrafikhi, ungabheka izizinda nezimbangi ukuze ubone ukuthi ziyakhuphula ithrafikhi noma zilahlekelwa isabelo semakethe. Lobu buhlakani bokuncintisana bubalulekile ekukhangiseni ngedijithali. Kuzofanele wazi umncintiswano wakho ukuze uphumelele. Ngenhlanhla, kukhona amathuluzi wamahhala angakunikeza umbono ongemuhle wokuthi umi kuphi embonini.

Uma usubabonile oqhudelana nabo, ungaqala ukuqhathanisa amandla nobuthakathaka babo. Ukuba nobuhlakani okuncintisanayo kwabancintisana nabo kuzokunikeza unqenqema futhi kwenze isu lakho lokumaketha libe ngcono. Ithimba lokumaketha lingasebenzisa le datha ukuthuthukisa izinhlelo ezintsha zokumaketha, futhi umnyango wezokuthengisa ungasebenzisa lolu lwazi ukuze ulungise kahle imibhalo yawo yokuthengisa. Kubalulekile ukufaka ukuthengisa kanye nempendulo yekhasimende lapho uhlela umkhankaso wakho olandelayo.

Izingqikithi zamagama angukhiye

Uma usebenzisa i-Adwords, kubalulekile ukukhumbula ukusebenzisa amagama angukhiye abonisa ukunikezwa kwebhizinisi lakho. Ngamanye amazwi, gwema amagama awodwa ajwayelekile kakhulu. Kunalokho, sebenzisa imishwana emide njenge “ukulethwa kwebhokisi lemifino ye-organic,” okuwumusho ocacile kakhulu ozoheha amakhasimende alungile. Akusebenzi kahle ukusebenzisa amagama angukhiye amaningi ngokuhlukene, nakuba. Kubalulekile ukuqaphela ukuthi amakhasimende ahlukene angasebenzisa amagama ahlukahlukene ukuchaza imikhiqizo namasevisi akho, ngakho qiniseka ukuthi ubhala zonke lezi zinhlobonhlobo. Lokhu kuhlukahluka kungabandakanya ukuhlukahluka kwesipelingi, amafomu amaningi, kanye nemibandela yokuxoxisana.

I-Google Ads Smart Campaign isebenzisa izingqikithi zamagama angukhiye, ezehlukile emikhankasweni yosesho lwe-Google. Lawa matimu asetshenziselwa ukufanisa izikhangiso zakho nosesho umuntu angalwenza kumikhiqizo noma amasevisi akho. Ngokuvamile, I-Google incoma umkhawulo wezingqikithi zamagama angukhiye ayisikhombisa kuya kwayishumi, kodwa inani lamatimu owasebenzisayo likuwe. Qiniseka ukuthi usebenzisa izingqikithi zamagama angukhiye afana nosesho abantu abangalusebenzisa ukuze bathole umkhiqizo noma isevisi yakho. Lapho itimu yegama elingukhiye ihambisana kakhulu, maningi amathuba okuthi izikhangiso zakho zivele ekhasini lemiphumela yosesho.

Ukudala imikhankaso eminingi kuyindlela enhle yokukhomba izigaba zemikhiqizo ehlukene. Ngale ndlela, ungagxila kakhulu kubhajethi yakho yokukhangisa emkhiqizweni noma isevisi ethile kuyilapho ukwenza kube lula ukuqhathanisa ukusebenza kwamagama angukhiye ahlukahlukene emkhankasweni wakho. Ngaphezu kwalokho, ungasebenzisa amagama angukhiye ahlukene ezigabeni ezahlukene zomkhiqizo. Futhi ungenza imikhankaso ehlukene ukuze ngamunye wabo agqamise isici esisodwa sebhizinisi lakho. Ungahlela umkhankaso ohlakaniphile ngokuchofoza igama lawo bese ukhetha izingqikithi zamagama angukhiye.

Unqume ukukhangisa ku-Google AdWords. Kodwa uthola kanjani imiphumela engcono kakhulu? Yiziphi izici ze-AdWords? Kuthiwani ngokumaketha kabusha? Uzothola kulesi sihloko. Futhi qhubeka ufunda ukuze uthole ulwazi olwengeziwe! Bese, sebenzisa lawa macebiso ukuze uthole imiphumela engcono kakhulu! Uzojabula ngokuthi ukwenzile! Qhubeka nokufunda ukuze ufunde kabanzi mayelana nokukhangisa kwe-Google AdWords futhi uthole okuningi ezikhangisweni zakho!

Ukukhangisa ku-Google AdWords

Izinzuzo zokukhangisa ku-Google AdWords ziningi. Uhlelo luyindlela enhle yokwandisa ukuchayeka nokushayela ithrafikhi ebhizinisini lakho lendawo. Izikhangiso zibonakala kuyo yonke inethiwekhi ye-Google futhi zethulwa kubantu abasesha iwebhu. Lokhu kukuvumela ukuthi ulandelele ngqo ukuthi bangaki abantu ababuka izikhangiso zakho, chofoza kubo, futhi uthathe isinyathelo osifunayo. Lokhu kungaba yithuluzi elibalulekile lokukhulisa ukuthengisa nokuqwashisa ngomkhiqizo.

Enye inzuzo yokusebenzisa i-Google AdWords yikhono lokukhomba izethameli ezithile ngokusekelwe endaweni, amagama angukhiye, ngisho nesikhathi sosuku. Amabhizinisi amaningi asebenzisa izikhangiso phakathi neviki kuphela kusukela 8 AM kuye 5 PM, kuyilapho ezinye eziningi zivaliwe ngezimpelasonto. Ungakhetha izethameli zakho oziqondisayo ngokuya ngendawo yazo neminyaka yobudala. Ungakwazi futhi ukudala izikhangiso ezihlakaniphile nokuhlolwa kwe-A/B. Izikhangiso ezisebenza kahle kakhulu yilezo ezihambisana nebhizinisi lakho’ imikhiqizo namasevisi.

Ukuhlobana okuqinile phakathi kwamagama angukhiye owasebenzisayo kuwebhusayithi yakho kanye nombhalo wesikhangiso kubalulekile ukuze uphumelele ku-Google AdWords. Ngamanye amazwi, ukuvumelana phakathi kwamagama angukhiye kuzokwenza izikhangiso zakho zivele kaningi futhi zikuzuzele imali eningi. Lokhu kuvumelana yilokho i-Google ekubukayo ezikhangisweni futhi izoklomelisa uma ugcina ukuvumelana kwakho. Indlela engcono kakhulu yokukhangisa ku-Google AdWords ukukhetha ibhajethi ongakwazi ukuyikhokhela ngokunethezeka futhi ulandele amathiphu anikezwe inkampani..

Uma umusha ku-Google AdWords, ungavula i-Akhawunti ye-Express yamahhala ukuze ufunde kabanzi mayelana nohlelo. Uma usunokuqonda okuyisisekelo kwesixhumi esibonakalayo, ungachitha isikhathi ufunda mayelana nesistimu, noma uqashe umuntu ozokusiza. Uma ungakwazi ukuphatha uhlangothi lobuchwepheshe lwenqubo, uzokwazi ukuqapha izikhangiso zakho futhi ugade ukuthi zisebenza kahle kangakanani ebhizinisini lakho.

Izindleko

Kunezici eziningana ezingathinta izindleko ze-Adwords. Okokuqala nje, ukuncintisana kwegama lakho elingukhiye kuzoba nomthelela ezindlekweni ngokuchofoza ngakunye. Amagama angukhiye aheha ithrafikhi eyengeziwe abiza kakhulu. Ngokwesibonelo, inkampani ehlinzeka ngezinsizakalo zomshuwalense kufanele yazi ukuthi izindleko zayo ngokuchofoza ngakunye (CPC) ingafinyelela $54 ngegama elingukhiye kule niche yokuncintisana. Ngenhlanhla, kunezindlela zokwehlisa i-CPC yakho ngokuthola i-AdWords Quality Score ephezulu futhi uhlukanise izinhlu zamagama angukhiye amakhulu zibe amancane.

Okwesibili, ukuthi yimalini ozoyisebenzisa emkhankasweni wakho wesikhangiso kuzoncika embonini yakho. Izimboni zamanani aphezulu zingakwazi ukukhokha ngaphezulu, kodwa ibhizinisi elisezingeni eliphansi lingase lingabi nesabelomali sokusebenzisa imali engaka. Izindleko zokuchofoza ngakunye kulula ukuzihlola futhi zingaqhathaniswa nedatha ye-Analytics ukuze kunqunywe izindleko zangempela zokuchofoza. Nokho, uma uyibhizinisi elincane, cishe uzokhokha ngaphansi $12,000 noma ngaphansi.

I-CPC inqunywa ukuncintisana kwamagama angukhiye owakhethayo, ibhidi yakho ephezulu, kanye nekhwalithi yakho yamaphuzu. Ukuphakama kwakho kwekhwalithi Score, imali eningi ozoyisebenzisa ngokuchofoza ngakunye. Futhi khumbula ukuthi izindleko eziphezulu ze-CPC azikho neze ngcono. Amagama angukhiye ekhwalithi ephezulu azokhiqiza i-CTR ephezulu kanye ne-CPC ephansi, futhi bazothuthukisa amazinga akho ezikhangiso emiphumeleni yosesho. Yingakho ucwaningo lwamagama angukhiye lubalulekile kumabhizinisi amancane, noma besaqala nje.

Njengomkhangisi, kufanele futhi ucabangele izibalo zabantu abalaleli bakho. Nakuba ukusesha kwedeskithophu kanye nekhompyutha ephathekayo kusavamile nanamuhla, baningi abantu abancamela ukusebenzisa omakhalekhukhwini babo ekusesheni kwabo. Udinga ukwenza isiqiniseko sokuthi wabela ingxenye enkulu yesabelomali sakho kubantu abasebenzisa amadivaysi eselula. Kungenjalo, uzogcina umoshe imali kuthrafikhi engafanelekile. Uma ufuna ukwenza imali nge-Adwords, udinga ukudala isikhangiso esikhanga laba bantu.

Izici

Ukuthi umusha ku-AdWords noma ukhipha abaphathi bayo, kungenzeka ukuthi ubulokhu uzibuza ukuthi uyazuza yini ngakho. Kungenzeka futhi ukuthi ubuzibuza ukuthi ngabe i-ejensi osebenza nayo yenza umsebenzi ongcono kakhulu ngangokunokwenzeka. Ngenhlanhla, kunezici ezimbalwa ze-AdWords ezingasiza inkampani yakho ukuthi izuze ngokugcwele kunkundla yokukhangisa. Lesi sihloko sizochaza izici ezinhlanu ezibalulekile okufanele uzibheke ku-AdWords.

Esinye sezici eziyisisekelo ze-Adwords ukukhomba indawo. Itholakala ngaphansi kwemenyu yezilungiselelo zomkhankaso futhi ivumela kokubili ukuqondisa okuguquguqukayo nendawo ethile. Lokhu kungaba usizo ikakhulukazi kumabhizinisi amancane, njengoba ivumela izikhangiso ukuthi ziboniswe kuphela ekusesheni okuvela endaweni ethile. Ungaphinda ucacise ukuthi ufuna izikhangiso zakho zivele kuphela kusesho olusho ngokusobala indawo yakho. Kubalulekile ukusebenzisa ukukhomba indawo ngangokunokwenzeka – izokwandisa ukusebenza kahle kokukhangisa kwakho.

Esinye isici esibalulekile se-AdWords ukubhida. Kunezinhlobo ezimbili zamabhidi, eyodwa ngeyezikhangiso ezenziwa mathupha futhi enye ngeyezikhangiso ezizenzakalelayo. Ungakwazi ukunquma ukuthi iyiphi elungele umkhankaso wakho ngokusekelwe ohlotsheni lwezikhangiso oziqondise kanye nemali ofuna ukuyisebenzisa kuzo zonke.. Ukubhida mathupha kuyinketho engcono kakhulu yamabhizinisi amancane, kuyilapho ukubhida okuzenzakalelayo kuyinketho engcono kakhulu kwezinkulu. Ngenjwayelo, ukubhida okwenziwa ngesandla kubiza kakhulu kunokubhida okuzenzakalelayo.

Ezinye izici ze-Adwords zifaka osayizi bezikhangiso bangokwezifiso kanye nobuchwepheshe obuhlukahlukene bezikhangiso zokubonisa. I-flash ivalwa kancane kancane, kodwa ungasebenzisa amafomethi ahlukene ezikhangisweni zakho. I-Google futhi ikuvumela ukuthi ungeze izixhumanisi zesayithi ezikhangisweni zakho, okungakhuphula i-CTR yakho. Inethiwekhi enkulu ye-Google yamaseva ivumela inkundla yokuphakela izikhangiso esheshayo. Isistimu yayo yokubhida iphinde ivumele ukwenziwa kwemephu yengqikithi, okungaba usizo ekuqondiseni izikhangiso zakho ezindaweni ezihamba phambili nokubalwa kwabantu.

Ukumaketha kabusha

Ukumaketha kabusha i-Adwords kukuvumela ukuthi uqondise izivakashi kuwebhusayithi yakho ngokusekelwe ekuziphatheni kwazo kwangaphambilini. Lokhu kuwusizo kumawebhusayithi amakhulu anemikhiqizo noma amasevisi amaningi. Ukukhangisa kabusha kuhloselwe izethameli ezithile, ngakho kuwukuhlakanipha ukuhlukanisa izivakashi kusizindalwazi sakho. Lokhu kuqinisekisa ukuthi izikhangiso ezivela kubasebenzisi bakho zihlobene nemikhiqizo noma amasevisi abasanda kuwabuka. Uma ufuna ukuthola okuningi emkhankasweni wakho wokumaketha kabusha, kufanele uqonde inqubo yokuthenga yekhasimende lakho.

Ukuze uqalise, dala i-akhawunti yamahhala ngohlelo lwe-Google lokumaketha kabusha. Lokhu kuzokusiza ukuthi ulandelele ukuthi yiziphi izikhangiso ezichofozwayo nokuthi yiziphi ezingachofozwayo. Ungakwazi futhi ukulandelela ukuthi yiziphi izikhangiso eziguqukayo. Lokhu kuzokusiza ukuthi uthuthukise imikhankaso yakho ye-adwords futhi uthuthukise ukusebenza kahle kwenjini yokusesha yewebhusayithi yakho. Nokho, le ndlela iyabiza futhi kufanele wazi kahle ukuthi ungasetha kanjani ibhajethi yakho ukuze uthole imbuyiselo engcono kakhulu ekusetshenzisweni kwakho kokukhangisa.

Ibhidi kumagama angukhiye anophawu lokuhweba

Uma umake ithemu, kufanele ubhide kukho. Izimpawu zokuhweba zinhle kakhulu ebufakazini bomphakathi namagama angukhiye. Ungasebenzisa amagama angukhiye anophawu lokuhweba ezikhangisweni zakho nasekhophini yesikhangiso, uma igama lihambisana nebhizinisi lakho. Ungasebenzisa futhi amagama anophawu lokuhweba ukuze udale ikhasi lokufika ngegama elingukhiye. Isikolo sekhwalithi yamagama angukhiye anophawu lokuhweba sincike ezintweni ezimbalwa, kuhlanganisa nendlela ababhide ngayo.

Kunezizathu ezintathu ezijwayelekile zokugwema ukubhida kumagama angukhiye anophawu lwentengiso ku-Adword. Okokuqala, awukwazi ukusebenzisa uphawu lwakho lokuhweba kukhophi yesikhangiso uma lungagunyaziwe umnikazi wophawu. Okwesibili, uphawu lokuhweba alukwazi ukusetshenziswa kukhophi yesikhangiso uma luyingxenye yewebhusayithi yenye inkampani. I-Google ayiwavimbi amagama angukhiye anophawu lokuhweba, kodwa kuyabadikibalisa. Iphinde ikhuthaze ukuncintisana kwamagama angukhiye anophawu lokuhweba futhi inikeza inani elingeziwe.

Uma izimbangi zakho zisebenzisa igama lakho lokuthengisa, bangabhida kuyo ukuze bakhulise ithuba labo lokuvela kumaSERP. Uma ungabhidi kukho, oqhudelana naye angase asizakale. Kodwa uma lowo oqhudelana naye engazi ukuthi ubhida egameni lomkhiqizo wakho, kungase kulungele ukwengeza igama elingukhiye eliphikisayo ku-akhawunti yakho. Noma kunjalo, uzoba nethuba elingcono lokuwina kumaSERP anegama elivikelwe uphawu lokuhweba.

Esinye isizathu sokugwema ukubhida kumagama angukhiye aphawuliwe ukuthi ukusetshenziswa kwegama elingukhiye akunakwenzeka ukudida abathengi.. Nokho, izinkantolo eziningi zithole ukuthi ukubhida kumagama angukhiye anophawu lokuhweba akubandakanyi ukwephulwa kwezimpawu zokuhweba. Nokho, lo mkhuba unemithelela yezomthetho. Ingase ilimaze ibhizinisi lakho, kodwa ngokuhamba kwesikhathi kungase kukuzuzise. Leli iphutha elivamile ekukhangiseni kwe-PPC. Imiphumela yomthetho yalo mkhuba ayicacile, futhi kubalulekile ukugwema noma yikuphi ukungezwani okungenzeka ngaphambi kokubhida.

Ku-Adwords, ungasetha isikhangiso sakho ngokukhetha ukufanisa Okubanzi noma ukufanisa Ibinzana. Ungakwazi futhi ukumisa iqembu lesikhangiso segama elingukhiye Elilodwa. Futhi ekugcineni, ungalungisa isikolo sakho Sekhwalithi ngendlela othanda ngayo. Kodwa ngaphambi kokuthi uqale, kunezinto ezibalulekile okufanele uzikhumbule. Ukulinganisa okubanzi: Kuyindlela engcono kakhulu yokuthola abantu abasesha umkhiqizo noma isevisi yakho. Ukufanisa ibinzana: Lolu khetho lufaneleka kakhulu kulabo abanombono obanzi mayelana nomkhiqizo noma isevisi abayinikezayo.

Ukulinganisa okubanzi

Uma usebenzisa ukufana okubanzi ku-Adwords, ufuna ukwenza isiqiniseko sokuthi isikhangiso sakho sigxile kumagama angukhiye alungile. Amagama angukhiye wokufanisa abanzi anevolumu enkulu yokuvela futhi angakusiza ukuthi uthole amagama angukhiye afaneleka kakhulu. Esikhundleni salokho, amagama angukhiye wokufanisa okubanzi angakusiza ukuthi wonge imali kubhajethi yakho yesikhangiso ngokunciphisa ukuchofoza okungabalulekile nokwandisa izinga lokuguqulwa. Amagama angukhiye wokufanisa angasetshenziswa futhi ukukhomba izimakethe ze-niche. Amagama angukhiye wokufanisa abanzi nawo mahle ezinkampanini ezihlinzeka ngemikhiqizo namasevisi anhlobonhlobo.

Ngokwesibonelo, indawo yokugqoka ingase ithengise izingubo ezincane ezimnyama, noma izingubo zabesifazane ezinosayizi omkhulu. Ukufanisa okubanzi kunganwetshwa ukuze kufakwe la magama njengama-negative. Ngokunjalo, ungakhipha amatemu afana nokubomvu noma okubomvana. Uzothola ukuthi ukufana okubanzi kuzoba bukhali kuma-akhawunti amasha nemikhankaso emisha. Kunengqondo ukusebenzisa amagama angukhiye aqondile, kodwa uma ungaqiniseki ngalokho ozama ukukuqondisa, zama umdlalo obanzi kuqala.

Njengomkhangisi omusha, ungase ufune ukusebenzisa okufanayo okubanzi njengohlobo lwakho oluzenzakalelayo. Nokho, kubalulekile ukuqaphela ukuthi ukufaniswa okubanzi kungaholela ezikhangisweni okungenzeka zingahlobani nebhizinisi lakho. Futhi, kuzodingeka ubhekane nemibuzo yosesho engalindelekile engase ingabalulekile. Lona akuwona umqondo omuhle uma umusha ku-Adwords futhi ungazi ukuthi ungasebenzisa kanjani izinhlobo ezahlukene zokufanisa.

Uma usebenzisa ukufana okubanzi ku-Adwords, qiniseka ukuthi uqondise amagama angukhiye alungile. Ukufanisa okubanzi kuwuhlobo lomdlalo ojwayelekile kakhulu, ngakho-ke ivumela izikhangiso zakho ukuthi zibonise inhlobonhlobo yamagama. Lokhu kungakusiza ukuthi uthole ukuchofoza okuningi ezikhangisweni zakho, kodwa futhi kuzomele uzinake kakhulu futhi uqiniseke ukuthi zihambisana nebhizinisi lakho. Ngakho, lapho ukhetha igama elingukhiye lokufanisa elibanzi, qiniseka ukuthi ifana nebhizinisi lakho’ imakethe ye-niche.

Ukufanisa ibinzana

Ukusebenzisa inketho ye-Prase Match ku-Adwords kukuvumela ukuthi uthole ukuthi amakhasimende afunani ngokuhlaziya lokho abakubhalayo kubha yosesho.. Ngokukhawulela imali echithwa yisikhangiso sakho ekusesheni ngegama eliqondile, ungaqondisa kangcono izethameli zakho. I-Phrase Match iyindlela enhle yokuthuthukisa ukusebenza komkhankaso wakho wesikhangiso futhi uthole i-ROI ephezulu. Ukuze ufunde kabanzi mayelana nokufanisa amagama ku-Adwords, funda uqhubeke.

Ngalesi silungiselelo, amagama akho angukhiye azoqondiswa kangcono ngoba ahlobene nalokho abantu abakuseshayo. I-Google ibisebenzisa izinhlobo zokufanisa kusukela ekuqaleni kokusesha okukhokhelwayo. Ku 2021, bashintsha indlela osebenzisa ngayo lezi zilungiselelo. Ukufanisa ibinzana kuwukumiselela iziguquli zokufanisa ezibanzi. Okwamanje, kufanele usebenzise izinhlobo ezimbili zokufanisa. Ukufanisa imisho kudinga amagama angukhiye ukuze ahleleke ngendlela efanayo nombuzo nemishwana.

Ngokwesibonelo, i-akhawunti yokufanisa ibinzana ingase ibe nenzuzo enkulu kune-akhawunti yokufanisa ncamashi. Leli su ngeke livele uma kuseshwa ngegama elingukhiye lingaguquki, kodwa izovela emishwaneni ehambisana nebhizinisi lakho. Ukufanisa imisho ku-Adwords kuyindlela enhle yokukhomba abasebenzisi ngaphandle kohlu olukhulu lwamagama angukhiye. Ngakho, yiziphi izinzuzo zokusebenzisa i-Phrase Match ku-Adwords? Kukhona eziningana. Ake sibheke ngamunye wabo.

Uhlu lwamagama angukhiye angalungile luyindlela engcono kakhulu yokuvimba ukuchofoza okungafunwa. Uhlu lwamagama angukhiye angalungile we-AdWords lunokuningi 400 amagama angukhiye aphikisayo ongawasebenzisa ukuze ulungiselele izikhangiso zakho. A negative keyword list is a great tool to help you identify which keywords are generating the least ROI. You can use this list to save ten to twenty percent of your search ad spend. You can also use negative phrase match keywords.

Iqembu lesikhangiso segama elingukhiye elilodwa

Ukudala iqembu lesikhangiso segama elingukhiye elilodwa le-Adwords kulula. Enye yezinzuzo zalolu hlobo lweqembu lesikhangiso ukuthi i-hyper-specific egameni elingukhiye elilodwa. Lokhu kungathuthukisa isikolo sakho sekhwalithi futhi kukusize uthole izindleko eziphansi ngokuguqulwa ngakunye. Kuyasiza futhi ukufanisa amagama angukhiye nesikhangiso. Umhleli weqembu lesikhangiso kulula ukusisebenzisa futhi ikuvumela ukuthi ukopishe amaqembu ezikhangiso akhona emizuzwini embalwa.

Ukudala iqembu elilodwa lesikhangiso elingukhiye akukona okwabaqalayo. Kufanele uyisebenzise kuphela kumagama angukhiye atholayo 20 ku 30 usesha inyanga ngayinye. Le ndlela inemibi yayo futhi kufanele isetshenziswe kuphela ngokuqapha. Ngaphezu kwalokho, kungamosha isikhathi nomzamo obalulekile. Kufanele uhlukanise amaqembu akho ezikhangiso uma uqinisekile ukuthi amagama akho angukhiye azoba nevolumu yokusesha ephezulu. Ukuqinisekisa ukuthi usebenzisa le ndlela ngendlela efanele, qiniseka ukuthi ulandela lezi zinyathelo.

Lapho udala i-SKAG, khumbula ukusebenzisa amagama angukhiye afanayo. Lokhu kuzokusiza ukuthi uyeke ukusebenzisa amagama angukhiye ekhwalithi ephansi futhi uthuthukise izinga lakho lokuchofoza. Ungasebenzisa futhi ama-SKAG ukuze uhlole ama-tweaks ahlukene wezibalo kanye nokulungiswa kwamabhidi. Khumbula ukuthi igama elingukhiye lokufanisa ncamashi kungenzeka lingenzi okufanayo ngokwendawo noma kumadivayisi. Uma iqembu lesikhangiso lihlanganisa umkhiqizo owodwa kuphela, uzofuna ukukhawulela inani lamagama angukhiye afanayo kuwo.

Esinye isici esiwusizo se-Single Keyword Ad Groups yikhono lokulungisa amabhidi akho ngokusekelwe kumagama angukhiye nokuziphatha komsebenzisi.. Lokhu kukuvumela ukuthi uthole amanani aphezulu wokuchofoza, Izikolo Zekhwalithi engcono, kanye nezindleko eziphansi. Nokho, okubi okukodwa okuyinhloko ukuthi izikhangiso zizovela kuphela uma igama elingukhiye elithile liseshwa. Kafushane, igama elingukhiye elilodwa leqembu lesikhangiso kufanele lisetshenziswe kuphela uma ukhona 100% isiqiniseko sokuthi umkhiqizo wakho uzodayisa.

Isikolo sekhwalithi

Kunezici ezintathu ezithinta Ikhwalithi Yesikolo sakho se-Adwords, futhi ukuzithuthukisa zonke kubalulekile ukuze uthole isikhundla esiphezulu. Nawa amanye amasu ongawasebenzisa ukuze uthuthukise isikolo sakho. Qhubeka ufunde ukuze ufunde kabanzi. o Khetha ikhophi yesikhangiso esisezingeni eliphezulu. Uma ikhophi yesikhangiso ijwayelekile kakhulu, abasebenzisi bangase bangakwazi ukunquma ukuthi ibalulekile noma cha. Qiniseka ukuthi ikhophi yesikhangiso ifana namagama akho angukhiye, futhi uyizungeze ngombhalo ohlobene namatemu okusesha. Uma iseshi sichofoza esikhangisweni, iveza ebaluleke kakhulu. Isikolo sekhwalithi ephezulu sisekelwe ekuhlobaneni.

o Qaphela isikolo sakho sekhwalithi. Uma ubona ikhophi yesikhangiso esiba ne-CTR ephansi, kungase kube yisikhathi sokuyimisa kancane futhi ushintshe igama elingukhiye. Kufanele uyishintshe ngokunye. Kodwa qaphela amaqembu angukhiye angalungile! Lezo yizo ezingase zibe nemiphumela engemihle kumphumela wakho wekhwalithi. Ukuzishintsha ngeke nje kukhuphule isikolo sakho sekhwalithi, kodwa futhi usize ukuthuthukisa ikhophi yakho yesikhangiso. Ngakho-ke ungakhohlwa ukuhlola isikolo sakho sekhwalithi kaningi!

o Hlola izinga lakho lokuchofoza. Isikolo sekhwalithi isilinganiso sokuthi bangaki abantu abachofoze esikhangisweni sakho ngemuva kokusibona ekusesheni. Ngokwesibonelo, uma 5 abantu bachofoze isikhangiso sakho kodwa abazange bachofoze isikhangiso sakho, isikolo sakho sekhwalithi si 0.5%. Uma umphumela wekhwalithi ephezulu uphezulu, isikhangiso sakho sizovela phezulu emiphumeleni yosesho, futhi kuzokubiza kancane. Kubalulekile ukukhumbula ukuthi awukwazi ukulawula yonke into, ngakho-ke qiniseka ukuhlola le metric futhi.

Esinye isici esithinta Ikhwalithi Yekhwalithi yizindleko ngokuchofoza ngakunye. Isikolo sekhwalithi ephansi sizokhuphula i-CPC yakho, kodwa imiphumela iyahlukahluka kusuka kwegama elingukhiye kuye kwegama elingukhiye. Njengezinye izici eziningi zokumaketha kwenjini yokusesha, akunakwenzeka ukubona ukuthi Ikhwalithi Yekhwalithi iyithinta kanjani i-CPC ngokushesha, ngakho yibuke ngokuhamba kwesikhathi. Ukwandisa isikolo sakho Sekhwalithi kungaba nomthelela omkhulu empumelelweni yomkhankaso wakho wokumaketha. Izinzuzo Zomphumela Wekhwalithi ephezulu zizobonakala ngokuhamba kwesikhathi.

Izindleko ngokuchofoza ngakunye

Uma unquma izindleko ngokuchofoza ngakunye ungasebenzisa njengokuhlosiwe, cabangela inani lomkhiqizo wakho kanye nesabelomali sakho. Ngokwesibonelo, umkhiqizo obizayo $200 ingakhiqiza abaningi njengoba 50 chofoza ku-CPC ye $.80, okungaba a 5:1 ukubuyisela ekutshalweni kwezimali (I-ROI). Ngamanye amazwi, uma uzama ukuthengisa a $20,000 umkhiqizo, i-CPC ye $0.80 ngingakuthengisela $20,000, kanti uma uthengisa a $40 umkhiqizo, uzochitha ngaphansi kwalokho.

Kunezindlela eziningi zokunciphisa izindleko ngokuchofoza ngakunye. Ngaphandle kokuthuthukisa izandiso namakhasi okufika, akhona futhi amanye amasu okwehlisa i-CPC. Ungalandela umhlahlandlela kaMarta Turek wokuthi ungayinciphisa kanjani i-CPC ngendlela engcono kakhulu ngaphandle kokudela ukubonakala nokuchofoza.. Yize ingekho ifomula eyodwa eyimfihlo yokuthola i-ROI engcono, ukulandela la masu kuzoholela emiphumeleni engcono kanye ne-CPC ephansi. Ngakho, yiziphi izindlela ezingcono kakhulu zokwehlisa izindleko zakho ngokuchofoza ngakunye kwe-Adwords?

Ngokufanelekile, izindleko zakho ngokuchofoza ngakunye zizoba ngamasenti amahlanu ngokuchofoza nje, futhi kungcono ukuphokophela lokho. Okuphezulu kwe-CTR yakho, maningi amathuba okuthi uzozuza ngomkhankaso. Njengoba uzobe ukhokhela ukukhangisa, udinga ukuqonda ukubaluleka kwamakhasimende akho. Lokhu kuzonquma ukuthi kufanele usebenzise malini ukuze izikhangiso zakho zibonwe izethameli ozihlosile. Kufanele futhi ucabangele i-CTR (izinga lokuchofoza) ukuze uqiniseke ukuthi zibalulekile futhi ziwusizo.

Izindleko ngokuchofoza ngakunye kwe-Adwords zingaphathwa ngesandla noma ngokuzenzakalelayo. Ungacacisa ibhajethi yakho enkulu yansuku zonke futhi uhambise mathupha amabhidi. I-Google izokhetha ibhidi ehambisana kakhulu ukuze ihlangabezane nebhajethi yakho. Udinga futhi ukusetha ibhidi ephezulu ngegama elingukhiye noma iqembu lesikhangiso. Amabhidi okwenziwa ngesandla agcina ukulawula amabhidi kuyilapho i-Google inquma ukuthi iziphi izikhangiso ezizozibeka kunethiwekhi yesibonisi. Izindleko ngokuchofoza ngakunye kwezikhangiso zakho zincike ekutheni ikhophi yakho yesikhangiso iklanywe kahle futhi yathuthukiswa kangakanani.

Ukulinganisa okubanzi

Uma uqala umkhankaso omusha, uzofuna ukusebenzisa ukufana okubanzi njengesu legama elingukhiye. Cishe uzothola amagama angukhiye engeziwe ongawaqondisa ngokufanisa okubanzi. Nazi ezinye izindlela zokusebenzisa leli su legama elingukhiye. Uzokwazi futhi ukuqapha ukusebenza kahle kwezikhangiso zakho. Uzokwazi ukulandelela ukuthi izikhangiso zakho zenza kahle kangakanani uma uqhathaniswa nezinye ku-niche yakho. Ukufana okubanzi ku-Adwords kungaba indlela ephelele yokulinganisa amandla omkhankaso wakho.

Inzuzo yokuqala yokufanisa okubanzi ukuthi ihlunga ithrafikhi engabalulekile. Ungakwazi futhi ukukhawulela inombolo yemibuzo yosesho oyitholayo ngalolu hlobo lwesu. Okubi kumdlalo obanzi ukuthi awutholi izethameli ezihlosiwe njengoba ucabanga. Ukwengeza, amathuba akho okuguqulela ekuthengisweni ancipha kakhulu. Ukufanisa okubanzi akuyona inketho enhle uma uzama ukushayela ithrafikhi emkhiqizweni othile. Ngenhlanhla, zikhona ezinye, izindlela ezingcono zokukhomba izethameli zakho.

Isilungisi sokufanisa esibanzi siwuhlobo lokufanisa oluzenzakalelayo ku-Adwords. Iwuhlobo lokufana oludume kakhulu, njengoba ifinyelela izethameli eziningi. Ngokulingana okubanzi, izikhangiso zakho zivela lapho abasebenzisi besesha igama elingukhiye elithize noma ibinzana elihlobene nomkhiqizo noma isevisi yakho. Amagama angukhiye wokufanisa okubanzi angaholela ekuchofozweni okuningi, kodwa kubalulekile ukuwaqapha eduze ukuze uqinisekise ukuthi awuchithi imali yakho kuthrafikhi engabalulekile.

Ukusebenzisa ukufanisa okubanzi njengesu lamagama angukhiye kungakongela isikhathi esiningi. I-Google icubungula ngaphezulu 3.5 ukusesha kwezigidigidi ngosuku, nge 63% yazo ivela kumadivayisi eselula. Ngakho, kubalulekile ukuthola amagama angukhiye angcono kakhulu ongawasebenzisa emkhankasweni wakho. Derek Hooker, umnikeli kubhulogi yeSayensi Yokuguqulwa, incoma ukudala ukuhluka kwamagama angukhiye usebenzisa izinhlobo ezahlukene zokufanisa. Ngale ndlela, ungathola amagama angukhiye ahambisana kakhulu nomkhiqizo noma isevisi yakho.

Ukusebenzisa okufanayo okubanzi ku-Adwords ezikhangisweni zakho kunganciphisa inani lokuchofoza okungabalulekile, ngalokho wandise ukwabelana kwakho okubonakalayo futhi wehlise izindleko zakho ngokuchofoza ngakunye. Ohambeni olude, lokhu kuzothuthukisa ukuhambisana kwezikhangiso zakho futhi kukhuphule izinga lakho lokuguqulwa. Ungamangala nokuthi kungakanani ukuchofoza okuthola emkhankasweni wakho ngale ndlela. Vele uqiniseke ukuthi ufunda imininingwane engezansi. Okwamanje, zijabulise nge-AdWords!

Ukufanisa ibinzana

Using the phrase match feature in Adwords can increase your campaign’s visibility by allowing you to show ads to people who are searching for your exact keyword or close variations of it. By placing an opt-in form on your website, you can capture visitors’ details for email marketing. While page views are a way to measure how many people visit your website, unique visitors are considered unique. You can create personas to represent different types of users.

Using close variants for keywords will help you target lower volume keywords. I-Google izowaziba amagama angukhiye ngamagama asebenzayo. Lokhu kubangela amakhulukhulu amagama angukhiye afanayo alinde ukunikeza izikhangiso. Isimemezelo sakamuva se-Google sezinhlobonhlobo ezisondelene sibonisa amandla okufanisa amagama. Iphoqa abathengisi bokusesha ukuthi bacabange ngokwenza kahle kanye namasu we-SEM. Ingakwazi ukuthuthukisa ukuguqulwa ngokufika izikhathi eziyisithupha. Ukufanisa ibinzana kunezinzuzo eziningi. Leli thuluzi lizokunikeza umbono onembe kakhudlwana wokuthi ungayithuthukisa kanjani imiphumela yomkhankaso wakho.

Ngenkathi ukufanisa okubanzi nokufanisa amagama kokubili kuyasiza, banokuhlukahluka kanye nezinzuzo zabo. Ukufanisa ibinzana kudinga ukucaciswa okwengeziwe kunokufanisa okubanzi, kodwa akubukeli phansi ukubaluleka kokuhleleka kwamagama. Ngaphezu kokudinga amagama angukhiye amancane, ukufanisa ibinzana kukuvumela futhi ukuthi wengeze umbhalo owengeziwe embuzweni wakho. Le nketho ibiza kakhulu, kodwa kunemiphumela emikhulu kunokulinganisa okubanzi. Ibuye ibe nezimo kakhulu kunokulinganisa okubanzi, engabonisa izikhangiso ezisekelwe ebangeni elibanzi lamagama okusesha.

Uma ungaqiniseki ukuthi yimaphi amagama ongawasebenzisa, imisho match kuyindlela yokuhamba. Isikhangiso esijwayelekile esikhomba kalula ekhasini lesigaba somkhiqizo singase sisebenze, kuyilapho isikhangiso sokufanisa ibinzana elifana negama elingukhiye liqondiswe kakhulu. Lapho isetshenziswa ngendlela efanele, ukufanisa ibinzana kungakhuphula isikolo sakho sekhwalithi. Kodwa kufanele uqaphele ukukhetha imishwana yakho ngokucophelela. Lokhu kuzokusiza ukuthi uthuthukise umkhankaso wakho we-Adwords.

Lapho isetshenziswe ngendlela efanele, ukufanisa ibinzana ku-Adwords kungakusiza uhlaziye amakhasimende akho’ usesha futhi unqume ukuthi hlobo luni lwamagama angukhiye abawafunayo. Lapho isetshenziswe kahle, ukufanisa ibinzana kungakusiza unciphise izethameli zakho futhi ukwandise imbuyiselo yakho ekuchithweni kwezikhangiso. Kuyasiza futhi ukusebenzisa ukufanisa amagama ngokuhambisana nokubhida okuzenzakalelayo. Bese, ungahlola imiqondo ehlukene yezikhangiso futhi uthuthukise imikhankaso yakho yezikhangiso’ ukusebenza.

Amagama angukhiye angalungile

Ukusebenzisa amagama angukhiye angalungile kuyindlela enhle yokuthuthukisa inhloso yakho yosesho. Lawa magama angukhiye angasetshenziswa ukuze akhiphe izikhangiso zamatshe abomvu noma izinketho ezifanayo, ngokwenza imikhankaso yakho isebenze kangcono. Ngaphezu kwalokho, amagama angukhiye angalungile akuvumela ukuthi wehlele izethameli zakho ozihlosile, ukunciphisa ukusetshenziswa kwezikhangiso nokuqinisekisa imikhankaso eqondiswe kakhulu. Ukusebenzisa i-Google Ads Keyword Planner yamahhala ukuhlonza amagama angukhiye angaba mabi kuyindlela enhle yokuqala.

Ungathola kalula lawa magama angukhiye angalungile ngokusebenzisa i-Google futhi uthayiphe amagama angukhiye ozama ukuwakhomba. Engeza wonke amagama angukhiye angahambisani negama lokusesha ohlwini lwakho lwamagama angukhiye aphikisayo e-AdWords. Ungaphinda uhlole ikhonsoli yakho yosesho lwe-Google kanye nezibalo ukuze unqume ukuthi yimaphi amagama anenhloso yosesho engemihle. Uma uthola umbuzo wosesho onenani eliphansi lokuguqulwa, kungcono ukuyisusa ngokuphelele emkhankasweni wakho wesikhangiso.

Uma abantu besesha imikhiqizo noma ulwazi, ngokuvamile babhala amagama nemishwana ehlobene nomkhiqizo noma isevisi abayifunayo. Uma unamagama angukhiye angalungile, izikhangiso zakho zizovela ngaphambi kwezimbangi zakho’ izikhangiso. Ngaphezu kwalokho, lokhu kuzokhulisa ukuhlobana komkhankaso wakho. Ngokwesibonelo, uma uthengisa izinto zokuqwala izintaba, uzofuna ukufaka isicelo “igiya lokugibela” esikhundleni segama elivamile “mahhala,” ezoboniswa kubo bonke abasebenzisi.

Uma ufuna ukugwema izikhangiso ezisekelwe ekusesheni okufanayo, kufanele ucabange ukusebenzisa amagama angukhiye wokufanisa okubanzi. Ngale ndlela, ngeke uvele kunoma yimaphi amagama angukhiye angalungile uma umsebenzisi ethayipha kukho kokubili igama elingukhiye lokufanisa ncamashi nebinzana. Ungaphinda ukhethe ukusebenzisa amagama angukhiye wokufanisa ncamashi uma amagama ebhrendi yakho ehlobene eduze noma amagama afanayo.. Ungasebenzisa ngisho amagama angukhiye afanayo angalungile ukuze uhlunge izikhangiso ngokusekelwe emigomeni.

Ukumaketha kabusha

Ukumaketha kabusha nge-Adwords kuyindlela enamandla yokuthengisa iwebhu eyenza amabhizinisi abonise izikhangiso ezifanele kubavakashi bangaphambili bewebhusayithi yabo.. Leli su lisiza amabhizinisi ukuthi axhumane kabusha nezivakashi ezedlule, okuholela ekwandeni kokuguqulwa nemikhondo. Nazi ezinye zezinzuzo zokumaketha kabusha. Okokuqala nje, ikusiza ukuthi ufinyelele izivakashi zewebhusayithi ezedlule ngendlela yomuntu siqu. Okwesibili, leli su likusiza ukuthi ulandelele futhi uhlaziye ukuthi yiziphi izivakashi ezingase zithenge imikhiqizo namasevisi. Okwesithathu, ukumaketha kabusha kusebenza kunoma yiliphi ibhizinisi losayizi.

Uma kuziwa ekumaketheni kabusha nge-Adwords, kulula ukudideka. Eqinisweni, lolu hlobo lokukhangisa lufana nokukhangisa kokuziphatha okuku-inthanethi. Lapho abantu beshiya iwebhusayithi, ulwazi lwabo lushiya umkhondo walokho abakufunayo nabakudingayo. Ukumaketha kabusha nge-Adwords kusebenzisa lolu lwazi ukukhomba izivakashi ezihlangabezana nemibandela yakho. Ngaphezu kokuhlehlisa kabusha, ungasebenzisa idatha ye-Google Analytics ukuze uhlukanise uhlu lwakho lokumaketha kabusha.

Ziningi izinzuzo zokuqalisa umkhankaso we-Google Adwords. Ukusesha okukhokhelwayo kuqondiswe kakhulu futhi kuyakala. Ingakusiza ukuthi uthole ukuqashelwa komkhiqizo ngokushesha. Futhi ngenxa yokuthi izifundo ze-Google zibonise ukuthi izikhangiso ezikhokhelwayo zandisa amathuba okuchofoza okuphilayo 30 iphesenti, zingaba utshalomali oluhle kakhulu. Nazi ezimbalwa zalezi zinzuzo. Qhubeka nokufunda ukuze uthole izinzuzo zokuqalisa umkhankaso we-Adwords. Futhi qala namuhla! Uma ususungule ibhajethi yakho, qala ukukhiqiza ithrafikhi yekhwalithi namuhla!

I-Google Adwords wuhlelo lokukhangisa olukhokhelwayo lwe-Google

Ngaphandle kokusiza iwebhusayithi yakho ibekwe ngokwezinto eziphilayo, Izikhangiso ze-Google zingakusiza futhi ukuthi ufinyelele izethameli ezithile ngezikhangiso ezihlosiwe. Ukukhangisa ngokuchofoza ngakunye, eyaziwa nangokuthi i-PPC, iyindlela esebenzayo yokukhiqiza ithrafikhi ngokubeka izikhangiso kuwebhusayithi yakho futhi ukhokhe kuphela uma abasebenzisi bezichofoza. Lezi zikhangiso zivela ngenhla kwemiphumela yemvelo futhi ngokuvamile ziba phezulu noma phansi kwe-Google SERPs. Nokho, kubalulekile ukuqaphela ukuthi kunezinye izexwayiso ekukhangisweni kwe-PPC.

Enye yezinzuzo ezinkulu ze-Google Adwords izindleko zayo eziphansi. Ngokungafani nokukhangisa kwendabuko, akudingi isabelomali esikhulu sokudala ukuze siphumelele. Asikho isidingo esincane sokusebenzisa imali, futhi ungasetha ibhajethi yezikhangiso zakho nsuku zonke. Ungaphinda ukhethe ukukhomba izikhangiso zakho ngokusekelwe endaweni nedolobha, okungaba usizo kakhulu uma unebhizinisi lenkonzo yasensimini, Ngokwesibonelo.

Ukwakha isikhangiso esisebenzayo, kufanele uqale ukhethe amagama angukhiye izethameli zakho ezihlosiwe ezizowasebenzisa ukuze uthole iwebhusayithi yakho. Amagama angukhiye aphumelela kakhulu yilawo athola imiqulu yokusesha ephezulu. Khumbula ukukhetha lawo magama angukhiye ozethembayo ukuthi azoveza imiphumela. Khumbula ukuthi uma ungazi ukuthi abantu bafunani, ungakwazi ukwengeza amagama angukhiye engeziwe ngokuhamba kwesikhathi. Kufanele futhi ukhumbule ukuthi awusoze waqinisekisa ukuthi isikhangiso sakho sizoba umphumela wokuqala ku-Google.

Enye inzuzo ye-Google Adwords yikhono lokukhomba amadivayisi athile. Kuye ngebhizinisi lakho’ izidingo, ungakhetha izethameli zakho eziqondisiwe kanye nemishini yazo. Ungakwazi futhi ukulungisa ibhidi yakho ngokufanele, ukubhida ngokuzenzakalelayo phezulu kumadivayisi futhi yehlise kwamanye. Kunezinhlobo ezimbalwa zezikhangiso, ezihluka ngezindleko zazo. Ezinye izinhlobo ezimbalwa zezikhangiso nazo ziyatholakala ngohlelo lwe-Google Adwords. Nokho, isibonelo esihle izikhangiso zokubonisa, ezivela emakhasini ewebhu.

Kuyahlaziywa kakhulu

Ibhizinisi lingaphumelela ngendlela exakile ngokusebenzisa ubuchwepheshe obaleka kakhulu. Inkundla yezokuxhumana iyisibonelo esihle. Kuyahlaziywa kakhulu, futhi ayidingi izinsiza zenkampani enkulu ukukala. Amasevisi okubhalisa, Ngokwesinye isandla, akudingi ukuthi inkampani itshale imali ezimbonini eziningi noma iqashe abasebenzi abengeziwe. Izinhlelo zokusebenza zeselula, futhi, ziya scalable. Angalandwa izinkulungwane zabantu nsuku zonke, futhi izinkampani akudingeki ukuthi zisungule kabusha isondo lapho zanda.

Inhloso yebhizinisi ukuhlangabezana nezidingo zemakethe, futhi lezi zimfuno ziyashintsha ngokuhamba kwesikhathi njengoba izinto ezithandwa ngabantu zikhula. Ngaphandle kwamasistimu angakala, amabhizinisi kumele ahlale azivumelanisa nezimo futhi ande ukuze ahlangabezane nezidingo zamakhasimende ezishintshayo. Kungenjalo, basengozini yokulahlekelwa ukusebenza kahle kanye nekhwalithi yesevisi, okuzothinta ubudlelwano bamakhasimende kanye nesithunzi sebhizinisi. Ngokwalesi sizathu, amabhizinisi akhasayo abalulekile ekugcineni ibhizinisi elinenzuzo. Ngenkathi amabhizinisi angakala kulula ukuwakha nokuwanakekela, ibhizinisi elingakwazi ukukala lingase libe nzima ukuhambisana nezidingo ezintsha futhi likhule.

Umqondo wokukhula ungasebenza ezindaweni eziningi ezahlukene zebhizinisi, kusukela ezinsizakalweni zokuqeqesha kuya eziteshini zokusabalalisa. Akuzona zonke izici zebhizinisi ezingakala, futhi indlela abenza ngayo ingase ingasebenzi kahle kwezinye izinjongo. Ngenhlanhla, ubuchwepheshe buye benza lokhu kwenzeke. Not all areas of a business can be scaled up at the same time, so a business should focus on the most scalable areas.

While scalability is vital for all businesses, small businesses are particularly in need of it. Small businesses have limited resources and the greatest potential to grow. Their resources must be used wisely. Over time, they undergo a metamorphosis as their leaders become familiar with the game. Without the ability to scale, many small businesses fail or fold altogether. But when the leaders have the foresight to do so, these businesses will thrive.

It’s a pay-per-click auction

Google’s pay-per-click system allows advertisers to bid on keywords that are relevant to their products and services. Izikhangiso ze-Google zibala ukusebenza okulindelekile ngokusekelwe kumagama angukhiye noma amaqembu angukhiye acupha amabhidi. Uma i-eCTR iphansi, isikhangiso asiphoqi abasebenzisi ukuthi bachofoze kuso. Ngokwalesi sizathu, I-Google yenza isiqiniseko sokuthi abakhangisi banebhidi ephezulu ngokwanele ukuze bathole indawo oyifunayo.

Phakathi kwezikhangiso ezihlukahlukene, enezinga eliphezulu lesikhangiso izoboniswa endaweni ephezulu yetemu lokusesha elifanele, kulandele isikhangiso esikleliswe endaweni yesibili ephezulu, njalo njalo. Izikhangiso ezingahlangabezani nalezi zimfuneko ngeke ziboniswe ku-Google. Isikolo sekhwalithi kanye ne-Max CPC Bid yizinto eziyinhloko ezinquma izinga lesikhangiso, kanye nokuncintisana kwendali.

Ibhidi ephezulu ayiqinisekisi ukuthi uzowina endalini, kodwa kwandisa amathuba akho okuthola ukuchofoza. Ngaphandle kwe-CPC, Isikolo Sekhwalithi ephezulu kanye Nezinga Lesikhangiso kuzokusiza ukuthi uthole imbuyiselo engcono kakhulu ekukhangiseni kwakho kwe-PPC. Ngale ndlela, ungathola imbuyiselo ebalulekile ngokukhangisa kwe-PPC. Uma wazi ukuthi wenzani, Ukukhangisa kwe-PPC kungaba inzuzo ebhizinisini lakho.

Izindleko ngokuchofoza ngakunye, noma i-CPC, ibhekisela enanini olikhokhayo ngokuchofoza. I-CPC yakho ephezulu iyinani eliphakeme kakhulu ozimisele ukulikhokha. Ngaso sonke isikhathi uma wenza indali ye-PPC, I-CPC yakho yangempela izoshintsha. Kuyimethrikhi ebalulekile yokuthengisa yedijithali ekusiza ukuthi uqonde ukuthi kubiza malini ukufinyelela ikhasimende. Ukwazi ukuthi uchitha malini kungakukhuthaza ukuthi wehlise ibhajethi yakho yokukhangisa.

Iqondiswe kakhulu

Ngosizo lwe-AdWords, ungakhangisa enjinini yosesho ye-Google ukuze ufinyelele okungenzeka amakhasimende afuna imikhiqizo noma amasevisi akho. Ngoba laba bantu sebevele banentshisekelo kumkhiqizo noma kusevisi yakho, ungababonisa isikhangiso sakho ukuze uhehe ithrafikhi eyengeziwe futhi uthuthukise ukuthengisa. Ngenethiwekhi yokukhangisa eqondiswe kakhulu, ungase futhi ukhuphule amazinga okuguqulwa. Ngezansi kukhona ezinye izindlela zokwenza ngokugcwele umkhankaso wakho we-AdWords.

Kuyabiza

Nakuba kuyiqiniso ukuthi i-AdWords ibiza ngendlela emangalisayo, inezinzuzo eziningi. Okokuqala, ungakwazi ukulandelela futhi ulinganise imikhankaso yakho ukuze ubone ukuthi yiziphi izikhangiso ezikhiqiza ithrafikhi. Kungenzeka futhi ukukhomba izimakethe ezithile namagama angukhiye, okungakusiza ukuthi ukhulise ukuqwashisa ngomkhiqizo endaweni kanye nakuzwelonke. Futhi okuhle kunakho konke, ungakwazi ukulawula ibhajethi yakho ngosizo lwezandiso zesikhangiso. Ukuze ufunde indlela yokuthuthukisa imikhankaso yakho ye-AdWords, landela lawa macebiso:

Izikhangiso ze-Google azishibhile, nakuba. Izindleko ngokuchofoza ngakunye (CPC) iyahlukahluka kusuka kwegama elingukhiye kuye egameni elingukhiye, futhi kubalulekile ukuqonda ukuthi ngamunye unenani elingakanani. Izikhangiso eziningi zibiza kakhulu kunezinye, ngakho ukuzihlela ngendlela efanele kungakusiza ukuthi uhlale ngaphakathi kwesabelomali sakho. Esinye isici okufanele sicatshangelwe yizindleko zomthofu ngamunye (I-CPL) – amanye amagama angukhiye azobiza kakhulu kumadeskithophu kunakumaselula, kodwa ezinye zizobiza kancane kumadivayisi eselula.

Uma uqhuba ibhizinisi elincane, awudingi ukuchitha u-$10k ngenyanga ukuze ubone imiphumela enengqondo. Usayizi wesampula we 10 ku 15 ukuchofoza ngosuku kwanele ukuhlola i-akhawunti yakho. Ngokwesibonelo, ungase ukhokhe $5-8 ngokuchofoza ngakunye kwesikhangiso semboni yesevisi yasekhaya, kuyilapho umkhankaso oqondise izimboni ezikhokhisa amanani aphezulu ungase ubize amakhulukhulu amadola ngokuchofoza ngakunye. Ngaphandle kokuba eqolo, uchwepheshe we-PPC useyinketho engcono yebhizinisi elincane kunokuqasha i-ejensi.

Nakuba uhlelo lokukhangisa lwe-Google PPC lusebenza kahle kakhulu, futhi kubiza kakhulu. Kulula ukubona ukuthi kungani abantu abaningi bekhetha ukugwema i-AdWords ngokuphelele futhi banamathele kumasu we-SEO esikhundleni salokho. Kodwa uma ungesabi ukukhokha kancane ukuze uthuthukise ukubonakala kwewebhusayithi yakho, kufanele ucabangele i-AdWords njengethuluzi elinamandla lokuthengisa. Uma kwenziwa kahle, ingakhokha isikhathi esikhulu.

Kunezindlela eziningi ezihlukene zokusebenzisa i-AdWords ukukhuthaza iwebhusayithi yakho. Abantu abaningi bayisebenzisa ngokukhokha ngokuchofoza, kodwa ungasebenzisa futhi ukubhida kwe-cost-per-impression noma i-cost-per-acquisition ukuze uqondise izethameli ezithile. Abasebenzisi abathuthukile bangasebenzisa i-AdWords ukuze bakhe amathuluzi ahlukahlukene okuthengisa, njengokwenza amagama angukhiye nokwenza izinhlobo ezithile zokuhlola. Funda indlela yokusebenzisa i-AdWords ukuze uphromothe iwebhusayithi yakho!

Amaqembu esikhangiso segama elingukhiye elilodwa

Amaqembu ezikhangiso zegama elingukhiye elilodwa awusizo uma uzama ukugxilisa imizamo yakho egameni elithile losesho. Ngokwenza lokhu, ungagwema ukukhokhela ukuchofoza okungabalulekile futhi uqinisekise ukuthi izikhangiso zakho zicushwa kuphela ngemibuzo efanele. Nokho, Amaqembu esikhangiso segama elingukhiye elilodwa anezinkinga zawo. Okokuqala, zidinga ukuthi udale izinguqulo ezimbili ezihlukene zekhophi yesikhangiso efanayo yegama elingukhiye ngalinye. Lokhu kudla isikhathi futhi kungaholela ekukhungathekeni uma unganaki ama-nuances wegama elingukhiye.

Okwesibili, Amaqembu esikhangiso segama elingukhiye elilodwa angakhuphula isikolo sakho sekhwalithi. Isikolo sekhwalithi siyisilinganiso sekhwalithi yesikhangiso sakho, ikhasi lokufika kanye negama elingukhiye. Izikolo eziphakeme zisho izikhangiso zekhwalithi engcono nezindleko eziphansi. Izikhangiso ezinemiphumela yekhwalithi ephezulu kungenzeka ziboniswe emiphumeleni yosesho. Okwesithathu, Amaqembu esikhangiso segama elingukhiye elilodwa angase abe inselele ukuwasebenzisa, kodwa kuwufanele isikhathi nomzamo. Uzobona i-ROI eyengeziwe ezinyangeni ezimbalwa.

Enye inzuzo yamaqembu esikhangiso egama elingukhiye elilodwa ukuthi akunikeza ukulawula okwengeziwe ku-akhawunti yakho. Lokhu kuwusizo ikakhulukazi uma unemikhiqizo noma amasevisi amaningi. Ngale ndlela, ungagxilisa izinsiza zakho futhi uthuthukise imikhankaso yakho ngezikhangiso ezihambisana kakhulu namakhasi okubikezela. Amaqembu ezikhangiso zegama elingukhiye elilodwa nawo abiza kakhulu futhi anganciphisa i-CPC yakho futhi athuthukise i-CTR yakho. Ngakho-ke, kuyafaneleka ukusebenzisa ama-SKAG uma uthuthukisa imikhankaso yakho yokumaketha yenjini yokusesha.

Enye inzuzo yama-SKAG ukuthi iqinisekisa izikolo zekhwalithi ephezulu. I-Adwords’ amaphuzu ekhwalithi ashintsha njalo futhi asekelwe ezintweni ezihlukahlukene, ezingabonakali kalula ngaphandle. Kodwa ngokujwayelekile, Ama-SKAG akhulisa i-CTR futhi angcono ekuqondiseni amagama athile okusesha kunemishwana yamagama angukhiye abanzi. Ngakho-ke uma ufuna indlela engcono yokukhomba izethameli zakho, zama ukuyidalela i-SKAG.

Ukubhida okuzenzakalelayo

Uma ufuna ukukhulisa umkhankaso wakho wokumaketha we-Google Adwords, kufanele ucabange ukusebenzisa ukubhida okuzenzakalelayo. Lobu buchwepheshe buzuzisa kakhulu, kodwa udinga ukuqiniseka ukuthi uyiqapha ngendlela efanele. Ukubhida okuzenzakalelayo kufanele kusetshenziswe kanye namaseli akho ampunga ukuze uthole okuningi emkhankasweni wakho wesikhangiso. Ukuze uqalise, nanka amathiphu:

Sebenzisa uhlobo lwebhidi ye-CPC Ethuthukisiwe. Lolu hlobo lwebhidi lufana nokubhida okwenziwa mathupha, kodwa ungathemba i-algorithm yezikhangiso ze-Google ukwenza izinguquko ezidingekayo. Ukubhida kwe-CPC okuthuthukisiwe kuyisinyathelo sokuqala esihle sokuzenzakalela. Ukuze unike amandla lolu hlobo lokubhida, chofoza ibhokisi lokuhlola elingezansi kwesilungiselelo sokubhida ngesandla bese ukhetha i-Enhanced CPC kusukela kokwehliswayo. Ibhidi ephezulu izocabangela ngokuzenzakalelayo i-CPC ephezulu kakhulu.

Isu lebhidi olisebenzisayo lizoncika ezinhlosweni zakho nemigomo yemali engenayo. Kunezinhlobo eziyisithupha zamasu okubhida i-Google ewanikezayo. Ngamunye unemigomo yawo kanye nokutholakalayo. Khetha elingcono kakhulu lebhizinisi lakho. Qiniseka ukuthi wakha amafaneli okuguqulwa ukuze ulandelele imiphumela yomkhankaso wakho. Uzodinga ukuthuthukisa isu lakho lebhidi. Ukusebenzisa ukubhida okuzenzakalelayo kuzokusiza ukhulise inzuzo yakho, kodwa akuqinisekisi 100% ukusabalala.

Ukusebenzisa izindleko eziqondiwe ngokutholwayo ngakunye (CPA) isu likunikeza ukulawula okwengeziwe kokubhida okuzenzakalelayo. Kuyindlela enhle kakhulu yokusetha amabhidi akho ngokusekelwe ekubuyiselweni okulindelekile kokuguqulwa. Ngaphezu kokusetha i-CPC eqondiwe, ungasebenzisa leli su kuyo yonke imikhankaso namaqembu ezikhangiso. Uma uyayazi i-CPA yakho, ungasebenzisa ukubhida okuzenzakalelayo kuwo wonke amaqembu ezikhangiso nemikhankaso.

Kubalulekile ukuqapha isu lokubhida elizenzakalelayo. Ukubhida okuzenzakalelayo kunezinzuzo eziningi, okuhlanganisa amazinga okuguqulwa anyukile. Ingase futhi isetshenziselwe ukunweba izinhlobo ezintsha noma izigaba. Ngokusebenzisa idatha ebandayo, ukubhida okuzenzakalelayo kungabikezela ukuthi ukuthengiswa kuzokwenzeka nini, okubuye kuthuthukise amazinga akho okuguqulwa. Uma uzimisele ngokwandisa i-ROI yakho, ukubhida okuzenzakalelayo kuyindlela okufanele uhambe ngayo. Ama-tweaks ambalwa angenza umehluko emkhankasweni wakho.

Izikolo zekhwalithi

Ziningi izindlela zokuthuthukisa Isikolo sakho Sekhwalithi yemikhankaso ye-Adwords. Ngaphezu kokuthuthukisa i-CTR yakho nezinga lokuchofoza, kufanele wenze ikhasi lakho libe lula ukulizulazula ezivakashini. I-Google izokala izikhangiso zakho ngokusekelwe ekusebenzeni kwazo komlando, ukuhambisana netemu lokusesha, nezinga lokuchofoza. Indlela enhle yokuthuthukisa Isikolo sakho Sekhwalithi ukuzungezisa izikhangiso zakho njalo futhi uzihlole ngokumelene nezinye. I-algorithm ye-Google ihlola ukusebenza kukonke kwesikhangiso ngasinye ukuze isinike amaphuzu ekhwalithi ephezulu ngangokunokwenzeka.

Izinga lokuchofoza (I-CTR) yegama elingukhiye iyisici sokuqala ekunqumeni Isilinganiso Sekhwalithi yegama elingukhiye. Inani eliphakeme kakhulu lama-CTR, isikhangiso sakho sihambisana kakhulu nesisheli. Ngaphezu kwalokho, izikhangiso ezinama-CTR aphezulu zizokleliswa phezulu emiphumeleni yosesho yemvelo. Nokho, ukuthuthukisa Isikolo sakho Sekhwalithi, kufanele uzijwayeze nazo zonke izici ezithinta i-CTR. Hlela ukuba ne-CTR ye 7 noma ngaphezulu.

Kunezici ezimbalwa ezinomthelela Kumphumela Wekhwalithi wezikhangiso zakho. Ungasebenzisa amasu amaningi ukuthuthukisa amaningana awo. Ungasebenzisa futhi Ukuhlola Kuqala Kwesikhangiso Se-Google kanye Nethuluzi Lokuxilonga ukuze ubone ukuthi yini engasebenzi. Kunezindlela ezinhle zokuthuthukisa Ikhwalithi yakho Yekhwalithi ku-Adwords futhi wandise i-CTR yakho. Ngale ndlela, uzokwazi ukukhulisa inani lemibono etholwa yizikhangiso zakho futhi ukhokhe kancane ngakunye.

Ngaphezu kokuthuthukisa i-CTR, I-Quality Score yomkhankaso wakho we-AdWords inquma ukuthi izikhangiso zakho ziyakuthola yini ukuchofozwa. Lokhu kungenxa yokuhambisana kwamagama angukhiye kanye nombhalo osetshenziswe esikhangisweni. Isikolo sekhwalithi siphinde sicabangele ulwazi lwekhasi lokubikezela. Ukuqonda zonke izici ezintathu kuzokusiza ukuthi unqume ukuthi yiziphi izinguquko okufanele zenziwe emkhankasweni wakho. Ukulungisa lezi zici kuzokwandisa ithrafikhi nokuchofoza. Indlela engcono kakhulu yokuthuthukisa isikolo sakho sekhwalithi ukuhlola amasu ahlukene futhi ubone ukuthi yimaphi asebenza kangcono ebhizinisini lakho.

Ukwandisa isikolo sakho Sekhwalithi kuyingxenye ebalulekile yomkhankaso wakho wokusesha okhokhelwayo. Kungenye yezinto ezibaluleke kakhulu ezinquma ukuthi izikhangiso zakho zisebenza kahle kangakanani. Ukuphakama kwakho kwekhwalithi Score, ibhidi yakho ye-CPC iphezulu. Ukuthuthukisa Isilinganiso sakho Sekhwalithi kuzokunikeza umkhawulo wokuncintisana ngaphezu kwamabhidi aphezulu futhi kwandise i-ROI yakho. Kodwa khumbula, akukho ukulungisa okusheshayo kokuthuthukisa isikolo sakho sekhwalithi. Kuthatha isikhathi, ukuhlola, kanye nokucwengwa.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye (CPC) ngoba i-Adwords iyahlukahluka ngokuya ngemboni kanye negama elingukhiye. Ngenkathi isilinganiso se-CPC se-Adwords sinjalo $2.32, amanye amagama angukhiye abiza kakhulu kunamanye. Ukuncintisana kwemboni kudlala indima ekunqumeni izindleko ze-Adwords. Ngokwesibonelo, “ukuphepha ekhaya” ikhiqiza ukuchofoza okuphindwe kahlanu kunokuchofoza “upende.” Nokho, I-Harry's Shave Club isebenzisa igama elingukhiye “induku yokushefa” ukukhangisa nokukhokha $5.48 ngokuchofoza ngakunye. Yize lena kuyi-CPC ephansi kunezinye izinkampani, zisabekwe ekhasini lesithathu lemiphumela yosesho futhi zakhiqizwa $36,600.

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kuye ngekhwalithi yegama elingukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Ngokufanelekile, zontathu lezi zici zihambisana nomkhiqizo noma isevisi ekhangiswayo. I-CTR ephezulu isho ukuthi isikhangiso siwusizo kubasebenzisi. Lolu lwazi luzokusiza ukuthi unqume ukuthi yimalini isikhangiso ngasinye. Ekugcineni, umgomo uwukuthuthukisa izindleko zakho ngokuchofoza ngakunye ukuze uthole i-ROI ehamba phambili.

Enye imethrikhi ebalulekile izindleko zokuguqulwa ngakunye. Uma i-CPC yesikhangiso ikhula, izinga lokuguqulwa eliphezulu lilindelwe. Ukusebenzisa isici sokuthuthukisa ibhidi ye-CPC ye-Google kuzokusiza ukufeza lokhu. Lesi sici silungisa ngokuzenzakalelayo amabhidi akho ngokusekelwe emiphumeleni yesikhangiso. Kungcono kakhulu kumagama angukhiye we-niche ngoba ikuvumela ukuthi welule isabelomali sakho. Izindleko ezimaphakathi ngokuguqulwa ngakunye kwe-Adwords ngu $2.68.

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kuye ngomkhakha. Ngenkathi ukukhangisa kwe-adwords kumasayithi ayimfihlo kubiza ngaphansi $1, I-Google yenza iningi lemali engenayo ngokudlala izikhangiso zosesho. Kungenzeka ukuthi ukhokhe kancane, kodwa lokhu kuchofoza kungase kungaqondisiwe ngokwanele. Ama-CPC asethwa izinqubo zokubhida noma amafomula asetshenziswa izinkampani zezikhangiso. Abashicileli bewebhusayithi, Ngokwesinye isandla, khokhela umkhangisi uma isivakashi sichofoza isikhangiso.

I-CPC yezikhangiso ze-Facebook ingashintsha kuye ngokuthi abantu basabela kanjani ezikhangisweni. Ungakwazi futhi ukusetha ngokwenza ibhidi ye-CPC yezikhangiso ze-Facebook. Inani eliphakeme kakhulu lama-CPC $0.45 ngezikhangiso ezimpahleni ngenkathi ephezulu kakhulu $3.77 kubakhangisi bezezimali. Enye indlela yokwenza imali ku-Facebook ukusebenzisa izikhangiso zomdabu. Lezi zikhangiso zibukeka njengengxenye yebhulogi futhi azibonakali. Tabola, Ngokwesibonelo, iyinethiwekhi yezikhangiso zomdabu ezidumile.

I-Adwords iyithuluzi elihle lokudala izikhangiso ze-SEM. Ukumaketha kwenjini yokusesha kuyisici esibalulekile sokumaketha kwedijithali. Kuhloswe kakhulu, scalable, kanye nethuluzi elithengekayo elingasetshenziswa yinoma ubani. Qhubeka ufunde ukuze ufunde kabanzi. Nansi indlela i-Adwords esebenza ngayo. Ukusebenzisa amagama angukhiye alungile kubalulekile ekwandiseni ukuguqulwa kwakho nokukhulisa ibhajethi yakho yesikhangiso. Ukuze ufunde kabanzi, landa umhlahlandlela wethu wamahhala. Ungaqala ukuphromotha ibhizinisi lakho namuhla!

I-Adwords iyindali

Kungenzeka ukuthi uyazibuza, “Ingabe i-Adwords iyindali?” Ngemva kwakho konke, ungabhida kanjani endaweni yesikhangiso efunwa yibhizinisi lakho? Kafushane, impendulo inguyebo. Izindleko ze-AdWords zisethwa izimbangi ezibhida egameni elingukhiye elifanayo. Amagama angukhiye ancintisana kakhulu awela izimboni, futhi uzobe uqhudelana namabhizinisi angaphandle kweyakho. Ibhidi akuzona izindleko zangempela, kodwa kuphela lokho obuzokhokha uma ubuwena kuphela oqhudelana naye obhidayo egameni elingukhiye.

Kungakhathaliseki ukuthi ungakanani isabelomali sakho, kubalulekile ukuqonda ukuthi i-AdWords iyindali. Lokhu kusho ukuthi izobiza imali ngokusekelwe ezintweni eziningi, njengosayizi wesikhangiso sakho kanye nenani lezivakashi oziqondise. Uma ungayazi i-CPA namanani ebhidi yakho, ungase uthande ukucabanga ukusebenzisa i-Software-as-a-Service efana ne-Google Analytics.

Ku-Google AdWords, amabhizinisi aku-inthanethi abhidela ngamagama angukhiye namagama okusesha. Ngoba indali isuselwe kumphumela wekhwalithi, ofake isicelo esiphezulu uzoba ngophezulu ohlwini lwezikhangiso, kodwa amabhidi awasho ukuthi avela kanjani. Umbhida omkhulu uvamise ukuwina isikhundla, kodwa ofake isicelo esiphansi angakwazi ukwedlula umuntu oncintisana naye kalula futhi athathe indawo ephezulu ekhasini lemiphumela yosesho.

I-Google AdWords isebenzisa uhlelo lwendali lwamanani esibili ukuze inqume ukuthi yiziphi izikhangiso ezivelayo lapho abasebenzisi besesha amagama angukhiye ahlobene nemikhiqizo noma amasevisi abo.. Abakhangisi bafaka amabhidi wamagama angukhiye ahlobene nemikhiqizo noma amasevisi abawanikezayo futhi babhide ngekhwalithi ephezulu kakhulu, amagama angukhiye ahlobene kakhulu. I-AdWords iyisistimu yokukhangisa eyingqayizivele eyenza abakhangisi bakwazi ukulawula izindleko zabo nokubekwa kwabo. Nakuba umgomo oyinhloko we-Google uwukunikeza izikhangiso ezifanele, lokhu kukude nesiqinisekiso.

Kusistimu ye-Google AdWords, isikhundla esiphezulu sesikhangiso sinikezwa isikhangiso esisezingeni eliphezulu. Isikhundla sokuqala endalini akusona isiqinisekiso ngaso sonke isikhathi. Iziphuzo ziyashintshashintsha futhi zingashintsha kakhulu, kuye ngenani labakhangisi nokuncintisana kwegama elingukhiye elithile. Ngakho, uma uzama ukuvikela indawo ephezulu, kubalulekile ukwazi okufanele ukwenze.

Cishe uzibonile izikhangiso endaweni yezikhangiso ye-Google, kodwa bewazi ukuthi isebenza ngendlela efanayo ne-eBay? Kufana nendali, enezikhala ezintathu zezikhangiso ezibhidelwa ngumthengi ophakeme kakhulu. Kodwa yini imfihlo? I-Adwords iyindali, njenge-eBay. Endalini, abakhangisi batshela i-Google inani eliphezulu lemali abazimisele ukuyikhokha ngokuchofoza ngakunye. Olandelayo ofaka isicelo esiphezulu ukhokha isenti elilodwa nje ngaphezulu kunomthengi omkhulu.

Lapho ubhida amagama angukhiye, uzodinga ukukhetha amagama angukhiye ahlobene nebhizinisi lakho. Uzophinde ufune ukukhetha uhlobo lokufanisa. Uhlobo lokufanisa lubhekisela ekutheni i-Google ifana eduze kangakanani negama elingukhiye. Kunezinhlobo ezahlukene zomdlalo, kuhlanganise ngqo, umusho, futhi ilungiswe ngobubanzi. Impela iyona enembe kakhulu, kuyilapho umusho nobubanzi buncane kakhulu. Noma kunjalo, uzodinga ukukhetha amagama angukhiye afaneleka kakhulu ewebhusayithi yakho ukuze uphumelele nge-AdWords.

Kuyahlaziywa kakhulu

Impilo yokwenyuka ubuchwepheshe. Ukwandisa imali yakho engenayo kanye nemingcele yenzuzo kulula kakhulu kunangaphambili. Ukusebenzisa i-automation kanye nochwepheshe abanamakhono kungakusiza ukukala. Nokho, kubalulekile ukuthi uzilungiselele ukukhula. Nawa amanye amathiphu angakusiza ukuthi uqinisekise ukuthi inkampani yakho iyakhula. Okubhalwe ngezansi kunezindlela ezintathu zokuthuthukisa ukukaleka kwebhizinisi lakho. Funda ukuze uthole ukuthi ungenza kanjani ibhizinisi lakho libe nenzuzo eyengeziwe.

Ukusebenzisa isevisi yamafu enwebeka kakhulu kungakhuphula ukuguquguquka nokusebenza kahle kwebhizinisi lakho. Ngokusebenzisa i-Azure, ungakha izinhlelo zokusebenza ezisebenza emishinini eminingi. Lokhu kukuvumela ukuthi ulinganise kalula futhi ushintshe ukucushwa kwabo njengoba kudingeka. Lokhu kuwenza alungele amabhizinisi akhulayo anokushintshashintsha kwesizini komkhawulokudonsa. Ngalolu hlobo lwenkonzo yamafu, ungakwazi ukwandisa umthamo wakho kanye nesivinini ngaphandle kokukhathazeka ngokusebenza. Amakhasimende akho azolithanda ibhizinisi lakho! Uma udinga ingqalasizinda engakala, cabanga ngezinsizakalo zekhompuyutha yamafu.

Amabhizinisi angakala angakwazi ukuphatha kalula isikophu sokukhweza nomthwalo womsebenzi. Lezi zinhlobo zamabhizinisi zihlanganisa isofthiwe, amasevisi okubhaliselwe, e-commerce, okulandwayo kwedijithali, ukwenza imali, izindawo eziqashisayo, iketango lokudayisa, nabanye abaningi. Uma ibhizinisi lakho scalable, izoqhubeka ikhula futhi idlondlobale ngisho nasemnothweni onzima. Lokhu kwenza kube lula ukulungisa izimfuno ezikhulayo zamaklayenti akho. Ungakwazi futhi ukukhulisa ububanzi benkampani yakho kanye nemali engenayo njengoba kudingeka.

Kwezobuchwepheshe bolwazi, scalability kusho ikhono lesistimu yakho ukuzivumelanisa nezidingo ezikhulayo ngenkathi igcina ukwakheka kwayo. Ukwandisa umthamo wokuthengisa ngokuvamile kuyinselele enzima, njengoba kungathinta inzuzo nokusebenza kahle. Ezweni lezezimali, ukwehla kungasiza inkampani ukuthi igcine umkhawulo wenzuzo noma ngabe umthamo wayo wokuthengisa ukhuphuka. Futhi i-scalability iyisici esibalulekile samabhange. Ngezidingo ezandayo, amabhange kumele azivumelanise futhi alinganise amasistimu awo ukuze ahambisane nesidingo.

Iqondiswe kakhulu

I-AdWords iyithuluzi elinamandla lokukhangisa eliqondise kubasebenzisi okungenzeka babe nentshisekelo kumkhiqizo wakho. Abantu asebevele banentshisekelo kumkhiqizo wakho kungenzeka ukuthi bawuthenge. Izinhlobo zokufanisa zamagama angukhiye zikusiza ukuthi ulawule amagama namatemu okusesha ahambisana kakhulu nebhizinisi lakho. Ungasebenzisa amathuluzi okucwaninga amagama angukhiye njenge-Keyword Planner ukuze uthole amagama angukhiye angcono kakhulu. Ukuze uqalise, landa ithuluzi lamahhala le-Keyword Planner.

Kunezici eziningi okufanele uziqaphele lapho usebenzisa i-Adwords. Izindleko ngokuchofoza ngakunye, Isikolo sekhwalithi, Kushintshwe ukufana okubanzi, futhi amagama angukhiye angalungile ambalwa nje. Ungathola indlela engcono kakhulu yokukhangisa usebenzisa lawa masu kulesi sihloko. Uzothola nezindlela ezingcono kakhulu zokuthuthukisa umkhankaso wakho futhi usebenzise ibhajethi yakho ngokugcwele. Qhubeka ufunde ukuze uthole izimfihlo zokukhangisa nge-Adwords. Imfihlo yomkhankaso oyimpumelelo iwukulungiselela kokubili izindleko nekhwalithi.

Isikolo sekhwalithi

I-Adwords’ Ikhwalithi Yesikolo (QS) isilinganiso esinquma ukuthi izikhangiso zakho zifaneleka kangakanani futhi zisezingeni eliphezulu kangakanani. Lolu hlelo lufana ne-algorithms yezinga le-organic ye-Google. Izikhangiso ezine-QS ephezulu zibaluleke kakhulu kubasebenzisi futhi zingase ziguqulwe. Ngaphezu kwalokho, i-QS ephezulu izokwehlisa izindleko ngokuchofoza ngakunye (CPC).

I-QS yakho ibalulekile ngoba inquma ukuthi uzokhokha malini ngegama elingukhiye. Amagama angukhiye ane-QS ephansi azoholela ekusebenzeni kabi kanye ne-CTR ephansi. Izikhangiso ezine-QS ephezulu zizothola ukubekwa okungcono kanye nokusebenza kahle kwezindleko. Isikolo sekhwalithi silinganiswa esikalini sokukodwa kuya 10. Ungase ufune ukugwema amagama angukhiye angalungile emaqenjini. Kuye ngemboni yakho, i-QS yakho ingase iwele ngaphansi kweshumi, okungase kwenyuse izindleko zakho.

I-Quality Score ye-Google inqunywa ukuhambisana kwezikhangiso zakho, amagama angukhiye, kanye nekhasi lokufika. Uma i-Quality Score iphezulu, isikhangiso sakho sizohambisana kakhulu negama elingukhiye. Ngokuphambene, uma i-QS yakho iphansi, ungase ungabi wusizo ngendlela ocabanga ngayo. Kuwumgomo oyinhloko we-Google ukuhlinzeka ngolwazi olungcono kakhulu kubasebenzisi futhi uma isikhangiso sakho singafani nokuqukethwe kwesayithi, uzolahlekelwa amakhasimende angaba khona.

Ukuze uthuthukise i-QS yakho, udinga ukwenza isiqiniseko sokuthi izikhangiso zakho zifana nenjongo yosesho yabasebenzisi bakho. Lokho kusho ukuthi amagama akho angukhiye kufanele ahlobane eduze nalokho abakufunayo. Ngokufanayo, ikhophi yesikhangiso kufanele ihehe kodwa akufanele isuke endikimbeni. Ngaphezu kwalokho, kufanele izungezwe amagama okusesha afanelekile kanye nombhalo ohlobene. Lokhu kuqinisekisa ukuthi ikhophi yesikhangiso sakho izoboniswa ngokukhanya okungcono kakhulu.

Ngamafuphi, isikolo sekhwalithi siyinkomba yokuthi izikhangiso zakho zibaluleke kangakanani nokuthi zisebenza ngempumelelo kangakanani. Isikolo sekhwalithi sibalwa ngokusekelwe kubhidi ye-CPC oyisethile. Amaphuzu aphezulu akhombisa ukuthi isikhangiso sakho sisebenza kahle futhi siguqula izivakashi. Nokho, kubalulekile ukukhumbula ukuthi i-QS ephakeme izophinde yehlise izindleko zakho ngokuchofoza ngakunye (CPC) futhi wandise inani lokuguqulwa okutholayo.

Kushintshwe ukufana okubanzi

Ukufana okubanzi ku-Adwords kungaba umqondo omubi. Izikhangiso zingaboniswa kubantu abasesha amagama angahlobene, ebiza abakhangisi imali abangenayo futhi ibalahlekele kwabanye abakhangisi. Ungasebenzisa ukufanisa okubanzi okushintshiwe ukuze ugweme izinkinga ezinjalo, kodwa kufanele usebenzise “phakathi” noma “plus” ngena ngegama lakho losesho. Leyo, ungakhipha amagama afana nokubomvu, pink, namasayizi, kodwa awukwazi ukuwengeza kuma-negative akho.

Ukufanisa okubanzi okushintshiwe kuyindawo ephakathi phakathi kokufana okubanzi namagama. Lolu khetho lukuvumela ukuthi uqondise izethameli eziningi ngemali elinganiselwe. Ukulinganisa okubanzi okuguquliwe kukhiya amagama ngamanye ngaphakathi kwebinzana eliyisihluthulelo kusetshenziswa i “+” ipharamitha. Itshela i-Google ukuthi umbuzo wosesho kufanele uqukathe lelo gama. Uma ungalifaki igama “plus” kusesho lwakho, isikhangiso sakho sizoboniswa kuwo wonke umuntu.

Ukufanisa okubanzi okulungisiwe ku-Adwords kukuvumela ukuthi ukhethe igama eliqondile elicupha isikhangiso sakho. Uma ufuna ukufinyelela abantu abaningi ngangokunokwenzeka, sebenzisa isilinganiso esibanzi. Ungaphinda ufake okuhlukile okusondelene nomqondo ofanayo. Lolu hlobo lokufanisa lukuvumela ukuthi ubonise ukuhluka kwezikhangiso okuhambisana nombuzo wosesho. Ungasebenzisa ngisho nenhlanganisela yomdlalo obanzi nezilungisi ukuze uqondise izethameli eziningi futhi unciphise ukugxila kwakho.

Ngenjwayelo, ukufanisa okubanzi okulungisiwe kuyinketho engcono uma kuziwa ekuqondiseni amagama athile okusesha. Amameshi abanzi ashintshiwe angcono ezimakethe ezincane ngoba bambalwa abaqhudelana nabo. Bangakwazi ukukhomba amagama angukhiye athile anevolumu yokusesha ephansi. Laba bantu kungenzeka ukuthi bathenge okuthile okuhambisana nabo. Uma kuqhathaniswa nokulinganisa okubanzi, okufanayo okubanzi okulungisiwe kuvame ukuba nezinga eliphezulu lokuguqulwa. Umeshi obanzi oshintshiwe ku-Adwords ungakhomba izimakethe ze-niche.

Amagama angukhiye angalungile

Ukwengeza amagama angukhiye angalungile kumkhankaso wakho we-Adwords kuzogcina iwebhusayithi yakho ingenayo ithrafikhi engadingeki. Lawa magama angukhiye anganezelwa emazingeni ahlukahlukene, kusukela kuwo wonke umkhankaso kuya emaqenjini ezikhangiso ngamanye. Nokho, ukwengeza amagama angukhiye angalungile ezingeni elingalungile kungaphazamisa umkhankaso wakho futhi kubangele ukuvela kwethrafikhi engadingeki kuwebhusayithi yakho.. Njengoba la magama angukhiye afana nse, qiniseka ukuthi ukhetha izinga elifanele ngaphambi kokuwangeza. Ngezansi kukhona amathiphu angakusiza ukuthi usebenzise kahle amagama angukhiye angalungile emkhankasweni wakho we-Adwords.

Isinyathelo sokuqala siwukwenza uhlu lwamagama angukhiye angalungile emikhankaso yakho ye-Adwords. Ungadala lolu hlu lwamaklayenti ahlukene ngaphakathi kokuma okufanayo. Ukwakha uhlu, chofoza isithonjana sethuluzi ekhoneni eliphezulu kwesokudla se-Adwords UI bese ukhetha “Ilabhulali eyabiwe.” Ungaqamba uhlu ngendlela ofisa ngayo. Uma usunalo uhlu lwakho, yisho amagama angukhiye angalungile futhi uqiniseke ukuthi uhlobo lokufanisa lunembile.

Isinyathelo esilandelayo ukungeza amagama akho angukhiye angalungile emikhankasweni yakho ye-Adwords. Ngokungeza lawa magama angukhiye, ungaqiniseka ukuthi izikhangiso zakho ziboniswa kubantu okungenzeka babe nentshisekelo kumikhiqizo noma amasevisi akho. Ngenkathi ungeza amagama angukhiye angalungile kuzokusiza ukuthi ulawule imali oyisebenzisayo ngezikhangiso, zizokusiza futhi ukuthi wenze lula ithrafikhi yakho ngokususa imikhankaso yezikhangiso emoshayo. Kunezindlela eziningi ezahlukene zokusebenzisa amagama angukhiye angalungile emkhankasweni wakho, kodwa lesi sifundo sizokufundisa indlela ephumelela kakhulu.

Elinye ithiphu elibalulekile okufanele ulikhumbule lapho udala amagama angukhiye angalungile emikhankaso yakho ukwengeza ukungapeli kahle nokuhlukahluka kobuningi. Ukungapelwa kahle okuningi kuvamile emibuzweni yosesho, nangokungeza izinguqulo eziningi, uzoqinisekisa ukuthi uhlu lwakho lwamagama angukhiye angalungile lubanzi ngangokunokwenzeka. Ngokungeza lawa magama angukhiye angalungile, ungavimba ngempumelelo izikhangiso ukuthi zingaveli emishwaneni ethile nemibandela. Kukhona ezinye izindlela zokwenza amagama angukhiye angalungile emkhankasweni wakho. Ungafaka lawa magama angukhiye angalungile emaqenjini ezikhangiso nemikhankaso, njengokusebenzisa ibinzana elithi ukufanisa okungalungile nokulingeza emkhankasweni wakho wesikhangiso.

Uma usetha amagama angukhiye aphikisayo, kufanele ukwenze lokho ezingeni lomkhankaso. Lawa magama angukhiye azovimba izikhangiso ekubonisweni ngemibuzo yosesho engahlobene nemikhiqizo yakho. Ngokwesibonelo, uma uthengisa izicathulo zezemidlalo, kungase kube ngcono ukusebenzisa amagama angukhiye angalungile ezingeni lomkhankaso. Nokho, le ndlela ayifaneleki kubo bonke abakhangisi. Qiniseka ukuthi ucwaninga amagama angukhiye ebhizinisi lakho ngaphambi kokusetha amagama angukhiye angalungile ku-Adwords.

Phakathi kwezinzuzo eziningi ze-Google Adwords ukuthi ifana ngokuzenzakalela nabakhangisi’ okuqukethwe kokukhangisa emakhasini womshicileli. I-Adwords ivumela abakhangisi ukuthi bakhuphule ithrafikhi kumawebhusayithi abo futhi babelane ngemali engenayo nomshicileli. Kuphinde kusize abashicileli benze imali ngokuqukethwe kwabo ngokuqapha ukuchofoza okuwumgunyathi. Funda kabanzi mayelana ne-Adwords nezinzuzo zayo. Kungenjalo, vakashela iwebhusayithi ye-Adwords ye-Google ukuze ufunde kabanzi. Kumahhala futhi kusebenza kakhulu!

PPC ukukhangisa

Ngokungafani nezikhangiso zokubonisa ezivamile, Ukukhangisa kwe-PPC kuplathifomu ye-Google ye-Adwords kusebenzisa indali yentengo yesibili ukuze kunqunywe i-CPC. Ofaka isicelo ufaka inani (ebizwa ngokuthi “ibhidi”) bese ulinda ukubona ukuthi isikhangiso sabo sikhethiwe ukuze siboniswe. Lapho sebephumelele, isikhangiso sabo sivela ekhasini lemiphumela yenjini yokusesha. Abakhangisi bangakhomba izindawo ezithile noma amadivayisi, futhi bangakwazi ukusetha izilungisi zebhidi ngendawo.

Ukuze uthole imiphumela ephezulu, umkhankaso ophumelelayo we-PPC kufanele usekelwe ocwaningweni lwamagama angukhiye nokudala ikhasi lokufika elilungiselelwe lelo gama elingukhiye. Imikhankaso efanelekile yenza izindleko eziphansi, njengoba i-Google izimisele ukukhokha kancane ngezikhangiso ezifanele kanye nekhasi lokufika elanelisayo. Hlukanisa amaqembu ezikhangiso, Ngokwesibonelo, ingakhuphula izinga lokuchofoza kanye neQuality Score yezikhangiso zakho. Futhi ekugcineni, isikhangiso sakho sihambisana kakhulu nesiklanywe kahle, ukukhangisa kwakho kwe-PPC kuzoba nenzuzo enkulu.

Ukukhangisa kwe-PPC kuyithuluzi elinamandla lokuthuthukisa ibhizinisi lakho ku-inthanethi. Ivumela abakhangisi ukuthi baqondise izethameli ezithile ngokusekelwe kulokho abakuthakaselayo kanye nenjongo yabo. Bangakwazi ukwenza imikhankaso yabo ihambisane nezindawo ezithile zendawo, amadivaysi, isikhathi sosuku, kanye nedivayisi. Ngokukhomba okulungile, ungakwazi ukufinyelela kalula izethameli eziqondiswe kakhulu futhi wandise ukusebenza kahle komkhankaso wakho wesikhangiso. Nokho, akufanele ukwenze wedwa, ngoba kungaholela ekulahlekelweni. Uchwepheshe angakusiza ukuthi uthuthukise umkhankaso wakho we-PPC ukuze wandise imbuyiselo ekutshaleni kwakho.

I-Google Adwords

Ukuze uthole ukuchayeka nge-Google AdWords, udinga ukukhetha amagama angukhiye bese usetha ibhidi ephezulu. Izikhangiso kuphela ezinamagama angukhiye ahlobene nebhizinisi lakho ezizoboniswa uma abantu besebenzisa amagama angukhiye. Lawa magama angukhiye kungenzeka aholele ekuguquleni. Nokho, kunezici ezithile okufanele uzicabangele ngaphambi kokuqala umkhankaso wakho. Ngezansi amanye amathiphu empumelelo. Lokhu akwenzelwe ukuthatha isikhundla semizamo yakho ye-SEO. Kodwa bangakusiza ukuthi uthole okuningi emkhankasweni wakho wokukhangisa.

Yazi izethameli zakho futhi udale ikhophi yesikhangiso ephoqelelayo nebalulekile. Ikhophi yesikhangiso oyibhalayo kufanele isekelwe ocwaningweni lwakho lwemakethe nezintshisekelo zekhasimende. I-Google inikeza amathiphu nokubhala isampula kwesikhangiso ukukusiza ukuthi ubhale ikhophi yesikhangiso ehehayo. Uma usukwenzile lokhu, ungafaka imininingwane yakho yokukhokha, amakhodi okukhangisa, nolunye ulwazi. Isikhangiso sakho sizoshicilelwa kuwebhusayithi ye-Google ngaphakathi 48 amahora.

Ngaphezu kwalokho, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. Futhi, finally, you can control the budget for your campaign. Kodwa, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

Izindleko ngokuchofoza ngakunye

The cost per click for Adwords depends on several factors, kufaka phakathi isikolo sekhwalithi, amagama angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Lezi zinto kufanele zonke zihambisane nezikhangiso, kanye ne-CTR (ukuchofoza-kudlule-izinga) kufanele ibe phezulu. Uma i-CTR yakho iphezulu, kubonisa ku-Google ukuthi isayithi lakho liwusizo. Kubalulekile futhi ukuqonda i-ROI. Lesi sihloko sizofaka ezinye zezinto ezivame kakhulu ezithinta izindleko ngokuchofoza ngakunye kwe-Adwords.

Okokuqala, cabanga nge-Return on Investment yakho (I-ROI). Izindleko ngokuchofoza ngakunye kwamadola amahlanu kuwo wonke amadola asetshenziswe esikhangisweni iyidili elihle kumabhizinisi amaningi, njengoba kusho ukuthi uthola amadola amahlanu ngesikhangiso ngasinye. Lesi silinganiso singaphinda sivezwe njengezindleko ngokutholwayo ngakunye (CPA) kwe 20 iphesenti. Uma ungakwazi ukufeza lesi silinganiso, zama ukudayisela amakhasimende akhona kakade.

Enye indlela yokubala izindleko zakho ngokuchofoza ngakunye iwukuphindaphinda izindleko zesikhangiso ngasinye ngenani labavakashi abachofoze kuso.. I-Google incoma ukusetha i-CPC ephezulu ukuthi ibe $1. Izindleko ezenziwa mathupha ngokuchofoza ngakunye, Ngokwesinye isandla, kusho ukuthi uzibekela wena i-CPC ephezulu. Izindleko ezenziwa mathupha ngokuchofoza ngakunye ziyahluka kumasu okubhida azenzakalelayo. Uma ungaqiniseki ukuthi iyini i-CPC ephezulu, qala ngokubheka inani labanye abakhangisi’ izikhangiso.

Isikolo sekhwalithi

Ukuze uthuthukise umphumela wekhwalithi womkhankaso wakho we-Adwords, kufanele uqonde izingxenye ezintathu zesikolo sekhwalithi. Lezi zingxenye zihlanganisa: impumelelo yomkhankaso, amagama angukhiye kanye nekhophi yesikhangiso. Kunezindlela eziningi zokwandisa isikolo sakho Sekhwalithi, futhi ngakunye kwalokhu kuzoba nomthelela ekusebenzeni komkhankaso wakho. Kodwa kuthiwani uma ungazi ukuthi ziyini? Ungakhathazeki. Ngizochaza ukuthi ungazithuthukisa kanjani lezi zingxenye ezintathu, ukuze ukwazi ukuqala ukubona imiphumela ngokushesha!

Okokuqala, nquma i-CTR. Leli iphesenti labantu abachofoza isikhangiso sakho. Ngokwesibonelo, uma unayo 500 okuvelayo kwegama elingukhiye elithile, Umphumela wakho Wekhwalithi uzoba 0.5. Nokho, le nombolo izohluka ngamagama angukhiye ahlukene. Ngakho-ke, kungaba nzima ukwahlulela umphumela wawo. Umphumela Wekhwalithi omuhle uzokhula ngokuhamba kwesikhathi. Inzuzo ye-CTR ephezulu izocaca.

Ikhophi yesikhangiso kufanele ihambisane namagama angukhiye. Uma isikhangiso sakho sicushwa amagama angukhiye angabalulekile, ingase ibukeke ilahlekisa futhi ingahambisani negama elingukhiye olihlosile. Ikhophi yesikhangiso kufanele ihehe, nokho ingaphumi endleleni ekuhlobaneni kwayo. Ngaphezu kwalokho, kufanele izungezwe umbhalo ofanele kanye namagama okusesha. Ngale ndlela, isikhangiso sakho sizobonwa njengesifaneleka kakhulu ngokususelwe kunhloso yeseshi.

Ukuhlolwa kokuhlukanisa

Uma umusha ekuhlolweni kokuhlukaniswa kwe-A/B ku-Adwords, ungase uzibuze ukuthi ungayimisa kanjani. Kulula ukusetha futhi kusebenzisa izindlela zokuhlola eziqhutshwa idatha ukwenza imikhankaso yakho ye-AdWords isebenze kahle ngangokunokwenzeka. Amathuluzi okuhlola okuhlukanisa njenge-Optmyzr ayindlela enhle yokuhlola ikhophi entsha ngezinga elikhulu. Leli thuluzi likusiza ukuthi ukhethe ifomethi yesikhangiso ehamba phambili ngokusekelwe kudatha yomlando nokuhlolwa kwangaphambilini kwe-A/B.

Ukuhlolwa kokuhlukaniswa ku-SEO kuyindlela enhle yokuthuthukisa iwebhusayithi yakho ukuze uthole izinguquko ze-algorithm nolwazi lomsebenzisi. Qiniseka ukuthi ukuhlolwa kwakho kwenziwa kusayithi elikhulu ngokwanele; uma unamakhasi ambalwa kuphela noma ithrafikhi encane kakhulu yezinto eziphilayo, imiphumela ngeke ithembeke. Ukwenyuka okuncane kwesidingo sosesho kungabangela ukwehla kwamandla emali, nezinye izici zingase zibe nomthelela emiphumeleni. Uma ungaqiniseki ukuthi ungaqalisa kanjani ukuhlolwa kokuhlukanisa, zama ithuluzi lokuhlola ukuhlukaniswa kwe-SEO lezibalo njenge-SplitSignal.

Enye indlela yokuhlukanisa ukuhlolwa ku-SEO ukwenza izinguquko kokuqukethwe kwamakhasi akho okufika. Ngokwesibonelo, uma uqondise igama elingukhiye elithile, ungashintsha umbhalo kukhophi yewebhusayithi yakho ukuze uwenze ukhange nakakhulu kumsebenzisi. Uma wenza ushintsho eqenjini elilodwa futhi ubone ukuthi iyiphi inguqulo ethola ukuchofoza okuningi, uzokwazi ukuthi iyasebenza noma cha. Yingakho ukuhlolwa kokuhlukaniswa ku-SEO kubalulekile.

Izindleko zokuguqulwa ngakunye

I-Cost Per Acquisition (CPA) kanye Nezindleko Ngokuguqulwa ngakunye (CPC) amagama amabili awafani. I-CPA inani lemali elidingekayo ukuze kudayiselwe ikhasimende umkhiqizo noma isevisi. Ngokwesibonelo, uma umnikazi wehhotela efuna ukubhukha okwengeziwe, bangasebenzisa Izikhangiso ze-Google ukuze bathole imikhondo eyengeziwe. Nokho, lesi sibalo asifaki izindleko zokuthola umthofu onentshisekelo noma okungenzeka kube yikhasimende. Izindleko zokuguqulwa ngakunye yinani ikhasimende elilikhokhela ngempela isevisi yakho.

Izindleko ngokuchofoza ngakunye (CPC) kunethiwekhi yokusesha kuyahlukahluka kuye ngemboni kanye negama elingukhiye. Ama-CPC aphakathi nendawo $2.32 ngokuchofoza ngakunye kwenethiwekhi yosesho, kuyilapho ama-CPC okukhangisa kwenethiwekhi ephansi kakhulu. Njengezinye izindlela zokukhangisa, amanye amagama angukhiye abiza kakhulu kunamanye. Izintengo ze-Adwords ziyahlukahluka ngokusekelwe emqhudelwaneni ophakathi kwemakethe. Amagama angukhiye abiza kakhulu atholakala ezimbonini ezincintisana kakhulu. Nokho, I-Adwords iyindlela esebenzayo yokuthuthukisa ibhizinisi lakho eliku-inthanethi.

Ngaphandle kwezindleko zokuguqulwa ngakunye, i-CPC izophinde ikubonise ukuthi isivakashi sithathe kangaki isenzo. Uma ithemba lichofoze ezikhangisweni ezimbili, kufanele adlulisele imali engenayo kuwo womabili amakhodi okuguqula. Uma ikhasimende lithenge imikhiqizo emibili, i-CPC izoba ngaphansi. Ngaphezu kwalokho, uma isivakashi sichofoza ezikhangisweni ezimbili ezahlukene, kufanele bazithenge zombili, okusho ukuthi ingqikithi ye-PS50. Kwalokhu, I-ROI enhle izoba nkulu kune-PS5 ngokuchofoza ngakunye.

Uma usulungele ukudala umkhankaso wesikhangiso wenkampani yakho ye-SaaS, ungase uzibuze ukuthi ungaqala kanjani. Kunezici eziningana okufanele zicatshangelwe, kuhlanganise nezindleko, amagama angukhiye, amabhidi, nokulandelela ukuguqulwa. Uma ungaqiniseki ukuthi ungaqala kuphi, funda umhlahlandlela wethu oyisingeniso ku-Adwords. Lokhu kuzokunikeza ulwazi olubalulekile ukuze uqalise futhi uthole okuningi emkhankasweni wakho wesikhangiso. Ungathola futhi izeluleko ezibalulekile namathiphu kwabanye abathengisi be-SaaS.

Izindleko

Ukuze ukwandise ukusebenza kahle komkhankaso wakho wokumaketha, kubalulekile ukuphatha izindleko ze-Adwords ngempumelelo. Ungehlisa izindleko zezikhangiso zakho ngokwandisa isikolo sakho sekhwalithi. Ngokusebenzisa amagama angukhiye aphikisayo, ungagwema ukukhomba izethameli ezibiza kakhulu futhi wandise umkhankaso wakho. Ngaphezu kokwehlisa izindleko, ungathuthukisa ukuhambisana kwezikhangiso zakho. Ngezansi kukhona amathiphu ambalwa okukhulisa isikolo sakho Sekhwalithi:

Hlola izindleko zegama lakho elingukhiye nsuku zonke. Ukulandelela izindleko zegama elingukhiye ngalinye kukusiza ukuthi ugcine isabelomali sakho sokumaketha futhi uhlonze izitayela. Lolu lwazi lubaluleke kakhulu uma izimbangi zakho zisebenzisa imali eningi kumagama angukhiye afanayo. Futhi, khumbula ukuthi i-CPC ingakhula kakhulu uma uqondise amagama angukhiye ancintisana kakhulu. Into ebaluleke kakhulu okufanele uyikhumbule ukuthi izindleko ze-Adwords zizokhuphuka njengoba umncintiswano ukhula, ngakho-ke kufanele ucabangele ukuncintisana kwegama elingukhiye olikhethile.

Ungaphinda ugade izinga lakho lokuguqulwa, okukutshela ukuthi isivakashi senza kangaki isenzo esithile. Ngokwesibonelo, uma othile echofoza esikhangisweni sakho futhi ebhalisela uhlu lwakho lwe-imeyili, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

Kunezici ezimbalwa ezithinta izindleko ngokuchofoza ngakunye, kodwa ngokujwayelekile, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Amagama angukhiye anezindleko eziphakeme kulesi sigaba ngokuvamile abiza kakhulu kunamanye amagama angukhiye, ngakho-ke uma ufuna ukungena emkhakheni wezemfundo noma uqale isikhungo sokwelashwa, kufanele ulindele ukukhokha ama-CPC aphezulu. Amagama angukhiye abiza kakhulu ahlanganisa awezezimali nezemfundo, ngakho qiniseka ukuthi wazi kahle ukuthi uthola ini ngaphambi kokuthi uqale ukukhangisa.

Izindleko zakho eziphezulu ngokuchofoza ngakunye (CPC) inani eliphakeme kakhulu ocabanga ukuthi ukuchofoza kufanelekile, noma ngabe lokho kungekona okukhokhelwa yikhasimende lakho elijwayelekile. Ngokwesibonelo, I-Google incoma ukusetha i-CPC yakho ephezulu ibe $1. Ngaphezu kwalokho, ungakwazi ukusetha mathupha i-CPC yakho ephezulu, isilungiselelo esihlukile kumasu okubhida okuzenzakalelayo. Uma ungakaze usebenzise i-AdWords ngaphambilini, sekuyisikhathi sokuqala.

Amagama angukhiye

Ngenkathi ucwaningo lwegama elingukhiye luyingxenye ebalulekile yokukhomba igama elingukhiye, udinga ukuyibuyekeza ngezikhathi ezithile ukuze uhambisane nezinguquko. Lokhu kungenxa yokuthi imikhuba yabalaleli, izimboni, futhi izimakethe eziqondiwe zihlala zishintsha. Yize ucwaningo lwamagama angukhiye lungakusiza ukuthi udale izikhangiso ezifanele, abancintisana nabo bayawashintsha amasu abo. Amagama angukhiye aqukethe amagama amabili kuya kwamathathu angcono kakhulu. Nokho, khumbula ukuthi ayikho impendulo eyodwa elungile noma engalungile. Amagama angukhiye kufanele ahambisane nebhizinisi lakho kanye nendikimba yesikhangiso sakho nekhasi lokubikezela.

Uma usunohlu lwakho lwamagama angukhiye, ungazama ukusebenzisa ithuluzi le-Keyword Planner. Ungakhipha amagama angukhiye aphakanyisiwe, kodwa kuyinqubo eyisicefe. Ungasebenzisa futhi i- “Phezulu kwebhidi yekhasi” ikholomu ukuze uthole amabhidi omlando wekhasi eliphezulu lamagama akho angukhiye. Leli thuluzi lisebenza Kunethiwekhi Yokubonisa ye-Google, okubonisa izikhangiso eduze kokuqukethwe okufanayo. Ungazama isihleli segama elingukhiye ukuze uthole igama elingukhiye elingcono kakhulu. Uma usulitholile igama elingukhiye olithandayo, ungayisebenzisa emikhankasweni yakho ye-Adwords.

Lapho ukhetha igama elingukhiye, khumbula inhloso. Ngokwesibonelo, ufuna abantu bachofoze izikhangiso zakho ngoba bafuna isixazululo senkinga. Nokho, lokhu kungase kungabi njalo uma abantu besesha ngaphandle kwezinjini zokusesha, Ngokwesibonelo. Kungenzeka ukuthi baphequlula i-inthanethi noma bafuna imfundo. Ukukhetha igama elingukhiye lokufanisa ibinzana kukunika amandla amaningi okulawula imali futhi uqondise amakhasimende athile. Iphinde iqinisekise ukuthi izikhangiso zakho zizovela kuphela kumakhasimende asesha umusho oqondile.

Lapho ukhetha igama elingukhiye, khumbula ukuthi akuwona wonke amagama angukhiye adalwe alingana. Nakuba abanye bangase babonakale behlakaniphile ekuqaleni, abanye abekho. Usesho lwe “iphasiwedi ye-wifi” kubonisa ukuthi abantu bafuna iphasiwedi ye-wifi, hhayi umkhiqizo noma isevisi ethile. Ngokwesibonelo, umuntu ofuna iphasiwedi ye-WiFi cishe uphuma ku-wifi yomunye umuntu, futhi ubungeke ufune ukukhangisa umkhiqizo wakho ku-wifi yabo!

Amabhidi

Ungalungisa amabhidi akho ku-Adwords ngokusekelwe emiphumeleni yakho. I-Google inesici esakhelwe ngaphakathi esizokusiza ukuthi unqume ukuthi ungabhida malini ngamagama angukhiye athile. Ungasebenzisa leli thuluzi ukuze ulinganisele i-CPC nendawo yamanani ebhidi ahlukene. Inani olibhidayo lingancika nakusabelomali osibekele umkhankaso wakho wokumaketha. Kufakwe ohlwini ngezansi amanye amathiphu okulungisa amabhidi akho e-Adwords ukuze wandise imiphumela yakho.

Yazi izethameli zakho ozihlosile. Ngokusebenzisa abantu bokuthengisa, ungaqondisa kangcono izethameli zakho nge-AdWords. Ngokwesibonelo, ungabona amahora abo okusebenza nezikhathi zohambo lokuya emsebenzini. Futhi, ungakwazi ukwazi ukuthi bachitha isikhathi esingakanani emsebenzini noma ekuphumuleni. Ngokwazi lezi zinto, ungalungisa amabhidi akho ukuze abonise izitayela zezithameli oziqondise. Lokhu kuwusizo ikakhulukazi uma uqondise amakhasimende okungenzeka kakhulu athenge imikhiqizo namasevisi ahlobene nomkhakha othile.

Khomba izinhlobo zezikhangiso abasebenzisi abazifunayo. Ngokwesibonelo, umsebenzisi ofuna ‘Isitolo Sebhayisikili’ kusuka kudeskithophu yabo kungenzeka bafuna indawo yangempela. Nokho, umuntu osesha umbuzo ofanayo kumakhalekhukhwini wakhe angasesha izingxenye zamabhayisikili ku-inthanethi. Abakhangisi abafuna ukufinyelela abagibeli kufanele baqondise amadivayisi eselula esikhundleni sedeskithophu noma ithebulethi. Abagibeli abaningi bakumodi yocwaningo futhi bavame ukuthenga okokugcina kudeskithophu noma kuthebhulethi yabo.

Amagama angukhiye aqondile kakhulu ebhizinisini lakho nakumkhiqizo, ngakho-ke kungase kudingeke wenze ukuqagela lapho usetha amabhidi akho okuqala, kodwa uzokwazi ukuzilungisa uma usunezibalo zakho. Ungalandela inkomba yebhidi yegama elingukhiye ukuze usethe amabhidi akho okuqala futhi uwalungise phakathi namaviki ambalwa okuqala ngemva kokuvula i-akhawunti yakho.. Ungalungisa amabhidi wakho wegama elingukhiye ngemuva kokunquma ibhajethi yakho nezithameli eziqondiwe.

Kuya ngosayizi webhajethi yakho, ungakhetha ukusetha amabhidi akho mathupha noma usebenzise elinye lamasu azenzakalelayo. Kukhona ezinye izindlela ezimbalwa zokuthuthukisa amabhidi akho ku-Adwords, kodwa isu le-Maxime Conversions lidume kakhulu. I-Google isebenzisa ukufunda komshini ukwenza amabhidi ngokusekelwe kubhajethi yakho yansuku zonke. Nokho, kufanele usebenzise leli su kuphela uma unesabelomali esikhulu futhi ufuna ukwenza ngokuzenzakalelayo inqubo yokusetha amabhidi ku-Adwords.

Ukulandelela ukuguqulwa

Ungasebenzisa ukulandelela ukuguqulwa kwe-AdWords ukuze ubone ukuthi zingaki izikhangiso zakho eziguqukayo. Ngokuvamile, uzobona inombolo yokuguqulwa ekhasini lakho lokuqinisekisa uma usebenzisa ikhodi yokuguqula efanayo emikhiqizweni emibili. Uma umuntu othembayo echofoze kuzo zombili izikhangiso phakathi kokugcina 30 izinsuku, lapho-ke kufanele ukwazi ukudlulisa imali efanayo kuwo womabili amakhodi okuguqula. Kodwa inani lokuguqulwa lizohluka ngokusekelwe kuhlobo lwesichasiso osisebenzisayo.

Ukuguqulwa akuhlukanisiwe kukhasimende elilodwa, ngakho-ke kungenzeka ukusebenzisa inani elihlukile kulowo nalowo. Izikhathi eziningi, lawa manani asetshenziselwa ukukala i-ROI kumkhankaso ngamunye wesikhangiso. Ungasebenzisa ngisho amanani ahlukene ngamaphoyinti entengo ahlukene nezinhlobo zokuguqulwa. Inani lokuguqulwa kufanele lifakwe kunkambu ehambisanayo. Nokho, ungase ufune ukusebenzisa inani elilodwa lokuguqula kuzo zonke izikhangiso zakho ukuze uqiniseke ukuthi ungakwazi ukukala i-ROI yesikhangiso ngasinye..

Lapho usetha Iwebhusayithi noma Shayela ukuguqulwa kwendawo, chofoza kuthebhu ethi Izilungiselelo Ezithuthukile. Lokhu kuzobonisa ikholomu Yokuchofoza Okuguquliwe. Ungakwazi futhi ukubuka idatha yokuguqulwa kumaleveli amaningi, okuhlanganisa nomkhankaso, Iqembu lesikhangiso, Isikhangiso, kanye negama elingukhiye. Ungasebenzisa futhi idatha yokulandelela ukuguqulwa ukuze unqume ukuthi yiziphi izinhlobo zezikhangiso ezisebenza kahle kakhulu ekukhiqizeni ukuguqulwa. Ngokuqapha ukuguqulwa kwakho, uzoba nesithombe esinembile sokusebenza kwesikhangiso sakho futhi usisebenzise njengesiqondiso sokubhala izikhangiso zesikhathi esizayo.

Ukusetha ukulandelela ukuguqulwa kwe-AdWords kulula. Isinyathelo sokuqala ukusetha ikhodi yakho yokulandelela. Ungachaza ukuguqulwa kwesikhangiso sakho ngasinye ngokukuchaza ngokuhlobene nohlobo lomsebenzi owenziwa umsebenzisi.. Ngokwesibonelo, ungakhetha ukulandelela ukuguqulwa njengokuthunyelwa kwefomu lokuxhumana noma ukulanda kwe-ebook yamahhala. Okwezindawo ze-Ecommerce, ungase uchaze noma yikuphi ukuthenga njengokuguqulwa. Uma usuyimisile ikhodi, ungaqala ukulandelela izikhangiso zakho.

Ukulandelela ukuguqulwa kuyahluka phakathi kwe-Google Analytics ne-AdWords. I-Google Analytics isebenzisa isichasiso sokuchofoza kokugcina futhi ifaka ikhredithi ukuguqulwa lapho ichofozwa okokugcina kwe-AdWords. Ngokwesinye isandla, Isichasiso se-AdWords sizokweleta ukuguqulwa ngisho noma unezinye izindlela zokusebenzelana nomsebenzisi ngaphambi kokuthi zifike ekhasini lakho.. Kodwa le ndlela ingase ingalungile ebhizinisini lakho. Ngakho, kufanele usebenzise ukulandelela ukuguqulwa kwe-AdWords uma uneziteshi eziningi zokumaketha eziku-inthanethi.