Month: July 2021

I-Google AdWords iwuhlelo lokukhangisa ku-inthanethi olunikezwa i-Google. Umkhankaso uyakuvumela, Dala ukukhangisa ku-inthanethi kwamaqembu okuqondiwe, abanentshisekelo yokuthenga imikhiqizo namasevisi owanikezayo. Inkundla Yezikhangiso ze-Google futhi isekela ukukhokha ngokuchofoza (I-PPC)-umkhankaso wokukhangisa, d. h. umnikazi webhizinisi kufanele akhokhe njalo, uma isivakashi sichofoza esikhangisweni sakho. Ziningi kakhulu izinkundla zokukhangisa namasu, ukuthi ibhizinisi lingakhetha ukukhulisa ukuthengisa nemikhondo. Kungaba nzima impela, Thola, yimuphi umkhiqizo ofanele inkampani yakho kangcono.

1. Uma izethameli zakho eziqondisiwe zingakwazi ukuthola iwebhusayithi yebhizinisi lakho emiphumeleni yosesho, ngeke izithenge kuwe. Yingakho amabhizinisi amaningi ekhetha ukudlala izikhangiso ze-Google. uyaqonda, ukuthi le nkundla yokukhangisa enamandla ibenza bakwazi, phezulu emakhasini emiphumela yosesho amagama angukhiye akhethiwe (Ama-SERPs) ifinyeleleka ngezinjini zokusesha.

2. Ukwethula umkhankaso wokukhangisa we-PPC kufana nokuvula ipayipi, ongathola ngayo imiphumela ngokushesha. Ukusebenzisa isu le-SEO kuwumbono omuhle, ngokuzimela, inkulu kangakanani inkampani yakho, kodwa inqubo ye-SEO ithatha isikhathi, ukusabela, futhi akuzona zonke izinkampani ezingakwazi ukukhokhela lesi sikhathi sokulinda.

3. Isu lokukhangisa lokusesha lisiza inkampani, Ukuvala igebe phakathi kwe-organic SEO nomkhankaso wokumaketha wenkundla yezokuxhumana, ngethrafikhi esheshayo, ukuze ufinyelele iqembu lakho olihlosile ngokushesha, esikhundleni sokulinda izinyanga noma iminyaka ngayo, ukuthi elinye lamagama akho angukhiye lizofakwa emakhasini emiphumela yenjini yokusesha (Ama-SERPs).

4. Linganisa ukuchofoza kwakho- kanye nezinga lokuguqulwa kusho, ukuthi wena, uma usunelisekile ngokusebenza komkhankaso wakho we-PPC, nwebisa izikhangiso, ukushayela ithrafikhi eyengeziwe nokwandisa ukuguqulwa. Uma isabelomali sakho siphansi, ungaphinda uzihlakaze.

I-Google AdWords ifinyeleleka kumabhizinisi azo zonke izinhlobo namasayizi, kodwa ukusetshenziswa kwayo kalula kanye nokusebenziseka kalula kungaba yisibusiso nesiqalekiso. Ngakho-ke, ungaqala umkhankaso wakho wokukhangisa ngemizuzu futhi ibhizinisi lakho lizoqala ukuthola izinzuzo ngokushesha. Uma ungaqaphile, imali oyisebenzisayo ngezikhangiso ingalawuleka. Uma unentshisekelo, qalisa umkhankaso wokukhangisa webhizinisi lakho, kungaba ngezikhangiso zokubonisa, Izikhangiso ze-Facebook noma izikhangiso ze-Google Shopping, kuwumqondo omuhle njalo, ukuthola umlingani othembekile nonolwazi, ozokusiza.

I-Google Ads ithathwa njengenye yezinkundla eziyinselele kakhulu, uma kufika, qapha impumelelo yomkhankaso wakho. Ungasebenzisa inqwaba yamadola amadola akho owasebenze kanzima futhi ubone okuncane noma ungenayo imbuyiselo yangempela. Ungakwazi ukuzibandakanya nezikhangiso ze-Google, ukuze uthole imikhondo eyengeziwe kanye nenzuzo ephezulu. Ungathengisa imikhiqizo yakho eminingi ku-inthanethi. Ngezikhangiso ze-Google, ungakha ithrafikhi eyengeziwe kuwebhusayithi yebhizinisi lakho. Kodwa ngeshwa, ukusebenzisa lezi zikhangiso akulula kangako, njengoba kubonakala. Kukhona ezinye izinto, okufanele ukunakekele. Lassen Sie uns die Vorteile von Google AdWords besprechen –

Auch wenn die Erwartung, sebenzisa imali ku-AdWords, kungase kubonakale kunzima, imiphumela icishe ibe khona manjalo futhi ayinakungabaza.

1. I-Google AdWords isu lokumaketha ku-inthanethi, esebenza ngokushesha kune-SEO. I-SEO ne-Google AdWords amasu enjini yokusesha, ukukhiqiza imikhondo yethrafikhi eyengeziwe nekhwalithi. Nokho, umkhankaso we-AdWords olungiselelwe kahle usebenza ngokushesha kunoma yiliphi ibhizinisi, ukuze uthole indawo yokuqala oyifunayo ekhasini lemiphumela yenjini yokusesha.

2. Ukusiza ukukhulisa ithrafikhi nokuguqulwa, i-Google AdWords nayo iyindlela enekhono, ukwenza abantu bazi ngomkhiqizo wakho. Izinga le-SEO liphinde lincike enanini lokuseshwa kwegama lomkhiqizo wakho kanye nokuhluka kwalo. Lesi esinye isizathu, kungani ulwazi lwakho lomkhiqizo ngokusesha- futhi izikhangiso zokubonisa kufanele zande ngendlela eqondiwe.

3. Elinye lamasu okumaketha anethonya elikhulu kunoma yiliphi ibhizinisi ukumaketha nge-imeyili, yingakho izikhangiso ze-Gmail nazo zisebenza. Gmail-Anzeigen werden auf dem Tab “ukukhangisa” angezeigt, manchmal jedoch auch auf dem Tab “Izinkundla zokuxhumana”. Lezi zikhangiso ze-Google zingaboniswa kuwo wonke amadivayisi, okuhlanganisa amadeskithophu namaselula. Izikhangiso ze-Gmail ngokuvamile zibiza kancane kunezikhangiso zosesho, futhi noma ngabe isabelomali sakho sinomkhawulo, ungazama izikhangiso ze-Gmail zebhizinisi lakho.

4. I-Google AdWords iyinkundla enhle yokukhangisa, kodwa akubonisi neze, lokho abantu abavame ukukwenza, ngemva kokuchofoza izikhangiso. Umkhangisi angahlulela kuphela ukwenziwa ngokuzimisela nokusebenza kwezikhangiso ze-Google.

Inqubo esobala ye-Google AdWords izokusiza, hlaziya ukusebenza komkhankaso wakho. Ungawasebenzisa ngokunenzuzo amathuba, ezinikezwa kuwe, futhi ugqame kulabo oqhudelana nabo. I-Google AdWords ingaba utshalomali olukhulu, kokubili ngokwesikhathi nemali.