Month: Okthoba 2021

Ukukhangisa kwe-PPC kuyindlela enhle, ukubhekana neqembu lakho eliqondiwe ngale ndlela, ukuthi ungaletha ithrafikhi yekhwalithi kuwebhusayithi yakho. Nakuba kubalulekile, thola ithrafikhi yangempela, kungenzeka, ukuthi ibhizinisi lakho lidinga usizo, ukufika phezulu. Yilapho i-ejensi yezikhangiso ze-Google ingena khona. I-Google AdWords isu elidume kakhulu, okuyinto engabizi, njengoba ukhokha kuphela, lapho umuntu echofoza kuso. Uma usulungile, ukuqaphela imiphumela emihle, ungenza kube lula ukuqalisa!

I-Google Advertising ingenye yezindlela ezisebenzayo, Finyelela amakhasimende okungenzeka ku-inthanethi futhi uwenze abe nentshisekelo emikhiqizweni noma kumasevisi, ojwayele ukuthengisa. Nokho, ukusetha kungase kukhathaze futhi ukuqapha umkhankaso wakho kungathatha isikhathi eside. Ochwepheshe bethu bezikhangiso ze-Google bangakusiza ngalokho, susa lesi sithiyo futhi ufeze izinjongo zebhizinisi lakho. Kusukela ocwaningweni nasekuhlaziyweni kuya ekuthuthukiseni izikhangiso, sinikezela ngezinsizakalo ezahlukahlukene zokukhangisa futhi sinomlando wokukusiza ufinyelele izinjongo zebhizinisi lakho futhi sikusize uphumelele ku-inthanethi.. Siyisikhungo esihlukile se-Google AdWords, ufanelekele izinkampani zokukhangisa zeminyaka yedijithali. Ochwepheshe bethu be-AdWords bagxila kudatha futhi bathathe indlela yesayensi, ukuze uqalise umkhankaso we-Google AdWords. Nathi siyazi, ukuthi ukukhangisa okukhokhelwayo kudinga inhlanganisela efanele yolwazi lobuchwepheshe mayelana nezinjini zokusesha kanye nokukhangisa ngokuchofoza okukodwa.

Asifani nanoma iyiphi enye i-ejensi evamile yokukhangisa ye-Google AdWords embonini. Sinokuqonda okujulile ngalokhu, yini ethrendayo emkhankasweni wanamuhla wokukhangisa okhokhelwayo, futhi uyazi, singayithola kanjani imiphumela emihle kumakhasimende ethu. Sisebenza ngakho, ukugcwalisa lokho, esikushoyo, futhi sihlale siqinisa ulwazi namakhono ethu ngocwaningo nokufunda amasu angcono kakhulu okumisa imikhankaso ye-Google AdWords, lokho kungaletha imiphumela emihle ebhizinisini lakho eliku-inthanethi. Sicabangela izidingo zebhizinisi lakho, ngaphambi kokuthi sithuthukise isu lokumaketha elenziwe ngokwezifiso, lokho kufanelana nemigomo yakho kanye nezethameli zakho. Ukuthi ikulethela ukuthuthukiswa kwethrafikhi eqondiwe, Iheha abaphambili abaningi noma ithuthukisa ukubonakala kwakho ku-inthanethi, sihlale sifuna ukuzuza imiphumela yesikhathi eside. Siyazi, ukuthi kunokuncintisana okuqinile emhlabeni we-inthanethi, nokho, Izinsizakalo zethu ze-PPC zibandakanya ucwaningo nokuhlaziya okufanele, ukwandisa imiphumela kanye nokulawula imakethe. Njengesikhungo Sezikhangiso ze-Google, singakusiza ngalokho, ukufeza umgomo wakho. Lapho ufuna ukuthola imiphumela esheshayo emizamweni yokumaketha ku-inthanethi, I-PPC isu elihle kakhulu, ungacabanga.

I-PPC ingenye yokukhangisa ekhethwa kakhulu enkathini yedijithali yanamuhla, okunganika ibhizinisi lakho umfutho omkhulu. Uma utshala imali kumkhankaso we-PPC ngaphandle kokuhlela kahle, lokhu kungaholela enhlekeleleni enkulu. Ngisho nokukhangisa okukhulu nokuhlangenwe nakho- futhi nabathengisi ngezinye izikhathi benza amaphutha, okuholela ekubhuntsheni komkhankaso. Ngisho ne-akhawunti ye-AdWords, obusebenza naye isikhathi eside, angenza amaphutha ngisho namathuba abalulekile.

Schlüsselbereiche zur Verbesserung der PPC-Kampagnenleistung

Leistung nach Standort – Man unterschätzt oft, kodwa kuyindlela ephephile, ukuhlukanisa ukusebenza kahle ngokweqembu eliqondiwe, ukuqondisisa, lapho amakhasimende akho amanje kanye nalawo okungenzeka atholakala khona. Cishe uzoba nemithethonqubo yezifunda ezahlukahlukene, Amadolobhakazi nezifunda ziyaqaphela. Lokhu kuzobukeka kucace kakhulu, lapho sibona, ukuthi izibalo zabantu ziyahlukahluka kusuka iphuzu nephuzu. Umehluko oqinile wokusebenza ngendawo uphakamisa ukuhlukaniswa kwemikhankaso nokuqondisisa kwayo, ukuze ukwazi ukukhomba futhi wenze ngokwezifiso izikhangiso futhi ukopishe isikhangiso ngokufanele.

Ukusebenza Ngedivayisi - Kungakhathaleki ukuxhumana okwandayo phakathi kwamapulatifomu ahlukene nolwazi lwedivayisi, ukuziphatha komsebenzisi kuhluke ngokuphawulekayo. Akukhona nje ngosayizi wesikrini noma ukulungiswa, kodwa nangomongo kanye nezizathu, kungani sisebenzisa idivayisi.

Ukusebenza ngenethiwekhi - Singaqhudelana ngekhwalithi yemibono nokuchofoza okuvela kwamanye amawebhusayithi. Lokhu kudala inani elincane lethrafikhi, okushoyo, ukuthi ukusetshenziswa kwezikhangiso kungaba yinto encane ngempela.

Ukusebenza Kwezethameli - Sibona imiphumela yosesho, ukuthola inani elikhulu lethrafikhi kumakhasimende amanje, ezisetshenziswa izinjini zokusesha, um zu einer Website zu “navigieren”, ukusebenzisa i-akhawunti yabo ye-AdWords. Lokhu kuchofoza kungakwazi, uma ucabanga kanjalo, ukuthi akukho sinyathelo esifanele esithathiwe, Imbangela izindleko, uma zivela ezikhangisweni ze-PPC.

Ukulandelela Ukuguqulwa - Kubaluleke kakhulu, qinisekisa, ukuthi silandelela kahle futhi ngesikhathi esifanayo siqinisekisa ukuguqulwa okwenziwe, ukuthi siphishekela imigomo efanele ngendlela efanele. Yonke into kufanele ikalwe ekukhangiseni kwedijithali, futhi abakhangisi badinga ukuziphendulela ngokusebenza komkhankaso wabo wokukhangisa ohlosiwe.. Ukulandelela ukuguqulwa kufanele kube phambili ekuhleleni, ekusebenziseni nasekuthengeni.

Kulula ukulahleka ku-puzzle yezinombolo, ikakhulukazi uma ubamba iqhaza emikhankasweni eminingi yokukhangisa, amaqembu ezikhangiso, Izikhangiso kanye nesethi yamagama angukhiye kufanele asebenze. Ngakho qala ngalokho, lapho ungenza khona umthelela osheshayo. Sesha imikhankaso nemigomo, okuyizinto ezinesibopho sokusebenzisa okuningi kwezikhangiso.