Month: Disemba 2021

Uma unebhizinisi elincane, ungatshala imali eningi, ukukhangisa ibhizinisi lakho. Izindaba ezinhle emhlabeni wedijithali, ukuthi awudingi ukuchitha isabelomali esikhulu, ukuze ibonakale ekhasini lokuqala le-Google. Ngaphandle kwebhajethi yakho, ungasebenzisa i-Google AdWords ukukhangisa ibhizinisi lakho ngisho nangesabelomali esincane. I-Google iyinjini yokusesha edume kakhulu namuhla. Uma unesabelomali esincane futhi ufuna ukuzuza okwengeziwe, ungenza umthelela omkhulu ngayo yonke imali oyichitha nge-Google Ads.

Nawa amathiphu okusebenzisa izikhangiso kubhajethi

1. Sula Umgomo - Ngaphambi kokunquma ngezinhloso zakho zokuguqula, udinga ukuqaphela isithombe esikhulu. Udinga ukukhomba ibhizinisi kanye nemigomo yokukhangisa. Uma usuziqonde ngokucacile lezi zinto, ungachaza uhlelo lwakho lokusebenza. Ngokuhlela okuhlakaniphile kwezikhangiso ze-Google, ungakwazi ukufinyelela iqembu lakho oqondisile ngesabelomali esingesincane kakhulu noma esingesikhulu kakhulu.

2. Thola Umphumela Wekhwalithi Enhle - Indlela Engcono Kakhulu, ukuqinisekisa, ukuthi isabelomali sakho sesikhangiso sisebenza kahle kakhulu, iqukethe, dala izikhangiso ezisezingeni eliphezulu. I-Google ihlaziya izingxenye zezikhangiso ezifana namagama angukhiye, Imali yokubhida kanye namakhasi okubikezela, bese unikeza Umphumela Wekhwalithi. Ikhwalithi engcono kakhulu, kwenza i-Ad Rank yakho ibe ngcono futhi iba ngcono namathuba akho okuguqulwa.

3. Ikhasi lokubikezela elilungiselelwe – Inhloso enkulu yezikhangiso ze-Google lapha akukhona lokho, ukubhala isikhangiso, ukuze uchofozwe othile, kodwa kuyinto, use, uma umsebenzisi echofoza, ingaqondiswa kabusha ekhasini, ekhombisa ulwazi olufunayo noma umkhiqizo. Ukulungiselelwa kwekhasi lokufika kuletha amathuba okuguqulwa okuphezulu.

4. Sebenzisa izandiso - Ungasebenzisa izandiso ezitholakalayo usebenzisa Ideshibhodi Yezikhangiso ze-Google, ukwenza izethameli zibe lula. Ungakwazi ukwengeza izandiso ezifana nesandiso se-sitelink, isandiso sesayithi, isandiso sekholi, Sebenzisa isandiso esengeziwe ngolwazi olwengeziwe nokunye okuningi.

5. Ukuqapha nokuhlaziya njalo – Ibalulekile, Ukubheka izikhangiso zakho ze-Google nokulinganisa yonke into, lokho osekuzuzile, ukukhomba amaphethini nokuziphatha komsebenzisi. Lokhu kuzokusiza uqonde, kungani kungenzeka ukuthi i-CTR yakho ishintshile.

Uma uphatha umkhankaso wakho Wezikhangiso ze-Google ngendlela efanele, thatha zonke izinyathelo futhi ulandele izitayela, ungakwazi ukukala ukuguqulwa kwebhizinisi lakho.

I-Google AdWords Performance Planner isanda kuthola izibuyekezo ezine ezinkulu, ukusiza abasebenzisi ukuhlela imikhankaso eminingi yokukhangisa nezinye izinto. Umhleli wokusebenza uklanyelwe ukwenza lula inqubo yokudala imikhankaso yamasu, ukuqondisisa, ukuthi izinguquko ezithile zingathinta kanjani ukusebenza kukonke komkhankaso. Ungasebenzisa leli thuluzi ukulandelela amamethrikhi ahlukahlukene njengokuguqulwa, Hlaziya ukuchofoza kanye namanani okuguqulwa azo zonke izinhlobo zemikhankaso yokukhangisa (okuhlanganisa izikhangiso zosesho, bonisa izikhangiso, Ukuthenga, Bonisa imikhankaso nemikhankaso yendawo).

I-Google Ads Performance Planner iyithuluzi elinamandla elikusiza ukuthi udale izinhlelo zakho zokusebenzisa imali yesikhangiso futhi uqonde ukuthi izinguquko kule mikhankaso zizowathinta kanjani amamethrikhi abalulekile kanye nokusebenza komkhankaso kukonke.. Ithuluzi lizokusiza ukuthi ubikezele futhi ukhombe ibhajethi yakho yesikhangiso kuyilapho uthuthukisa i-ROI yakho oyilindele. Udinga ukusebenzisa ithuluzi lokuhlela ukusebenza njengoba lizokusiza ukuthi uthole iziphakamiso ezenziwe kusetshenziswa ubuchwepheshe obuthuthukisiwe njengokufunda komshini. Ukusebenzisa Ithuluzi Lokuhlelwa Kokusebenza lezikhangiso zakho ze-Google kungase kusebenzise amathuba futhi kunqume inani elifanele ongalisebenzisa emalini oyisebenzisayo ngokusekelwe kubhajethi yakho kanye nemigomo echazwe emkhankasweni wakho..

Yini eyengezwe kulolu hlelo lokusebenza?

1. Imikhankaso, ngaphambilini kumenyezelwe ukuthi awufaneleki, manje ingafakwa kuhlelo lwakho nokusebenza komlando noma nezibikezelo ezenziwa ngesandla ze-akhawunti yakho. Le mikhankaso ingasuswa, okusalungiswa noma imikhankaso enesikhathi esingaphansi 10 izinsuku zokuhweba.

2. I-Google yethula izincomo kukholamu entsha, eyaziwa ngokuthi "Izichibiyelo Ezihlongozwayo"..

3. Ungasebenzisa izinga lengxoxo yangaphambilini ngesikhathi esithile, ukuphenya, ongakulindela ngosuku, oyisebenzisayo ohlelweni lwakho oluchaziwe lokukhangisa.

4. Lokhu kuzokusiza, Bona umthelela wezinguquko emikhankasweni yakho yokukhangisa kanye namamethrikhi angukhiye asebenzayo.

Leli bekungelinye lamathuluzi ahlukahlukene atholakalayo wokuthuthukisa umkhankaso wakho wokukhangisa, eduze nenkundla yokukhangisa edume kakhulu, z. B. Izikhangiso ze-Google, thola ukuthengisa okwengeziwe kwebhizinisi lakho. Kuyakusiza, yenza izinqumo ezinolwazi futhi uphathe isabelomali sakho ngendlela efanele, ukufeza umphumela oyifunayo. Lapho ufuna ukwenza imali eningi ngezindleko eziphansi, udinga ukutshala imali ku-Google AdWords, kodwa ngosizo lochwepheshe, ongakweseka endleleni efanele yokwenza.