Izikhangiso ze-Google zibalulekile. ngani?

I-Google AdWords iwuhlelo lokukhangisa ku-inthanethi olunikezwa i-Google. Umkhankaso uyakuvumela, Dala ukukhangisa ku-inthanethi kwamaqembu okuqondiwe, abanentshisekelo yokuthenga imikhiqizo namasevisi owanikezayo. Inkundla Yezikhangiso ze-Google futhi isekela ukukhokha ngokuchofoza (I-PPC)-umkhankaso wokukhangisa, d. h. umnikazi webhizinisi kufanele akhokhe njalo, uma isivakashi sichofoza esikhangisweni sakho. Ziningi kakhulu izinkundla zokukhangisa namasu, ukuthi ibhizinisi lingakhetha ukukhulisa ukuthengisa nemikhondo. Kungaba nzima impela, Thola, yimuphi umkhiqizo ofanele inkampani yakho kangcono.

1. Uma izethameli zakho eziqondisiwe zingakwazi ukuthola iwebhusayithi yebhizinisi lakho emiphumeleni yosesho, ngeke izithenge kuwe. Yingakho amabhizinisi amaningi ekhetha ukudlala izikhangiso ze-Google. uyaqonda, ukuthi le nkundla yokukhangisa enamandla ibenza bakwazi, phezulu emakhasini emiphumela yosesho amagama angukhiye akhethiwe (Ama-SERPs) ifinyeleleka ngezinjini zokusesha.

2. Ukwethula umkhankaso wokukhangisa we-PPC kufana nokuvula ipayipi, ongathola ngayo imiphumela ngokushesha. Ukusebenzisa isu le-SEO kuwumbono omuhle, ngokuzimela, inkulu kangakanani inkampani yakho, kodwa inqubo ye-SEO ithatha isikhathi, ukusabela, futhi akuzona zonke izinkampani ezingakwazi ukukhokhela lesi sikhathi sokulinda.

3. Isu lokukhangisa lokusesha lisiza inkampani, Ukuvala igebe phakathi kwe-organic SEO nomkhankaso wokumaketha wenkundla yezokuxhumana, ngethrafikhi esheshayo, ukuze ufinyelele iqembu lakho olihlosile ngokushesha, esikhundleni sokulinda izinyanga noma iminyaka ngayo, ukuthi elinye lamagama akho angukhiye lizofakwa emakhasini emiphumela yenjini yokusesha (Ama-SERPs).

4. Linganisa ukuchofoza kwakho- kanye nezinga lokuguqulwa kusho, ukuthi wena, uma usunelisekile ngokusebenza komkhankaso wakho we-PPC, nwebisa izikhangiso, ukushayela ithrafikhi eyengeziwe nokwandisa ukuguqulwa. Uma isabelomali sakho siphansi, ungaphinda uzihlakaze.

I-Google AdWords ifinyeleleka kumabhizinisi azo zonke izinhlobo namasayizi, kodwa ukusetshenziswa kwayo kalula kanye nokusebenziseka kalula kungaba yisibusiso nesiqalekiso. Ngakho-ke, ungaqala umkhankaso wakho wokukhangisa ngemizuzu futhi ibhizinisi lakho lizoqala ukuthola izinzuzo ngokushesha. Uma ungaqaphile, imali oyisebenzisayo ngezikhangiso ingalawuleka. Uma unentshisekelo, qalisa umkhankaso wokukhangisa webhizinisi lakho, kungaba ngezikhangiso zokubonisa, Izikhangiso ze-Facebook noma izikhangiso ze-Google Shopping, kuwumqondo omuhle njalo, ukuthola umlingani othembekile nonolwazi, ozokusiza.