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Uma usulungele ukudala umkhankaso wesikhangiso wenkampani yakho ye-SaaS, ungase uzibuze ukuthi ungaqala kanjani. Kunezici eziningana okufanele zicatshangelwe, kuhlanganise nezindleko, amagama angukhiye, amabhidi, nokulandelela ukuguqulwa. Uma ungaqiniseki ukuthi ungaqala kuphi, funda umhlahlandlela wethu oyisingeniso ku-Adwords. Lokhu kuzokunikeza ulwazi olubalulekile ukuze uqalise futhi uthole okuningi emkhankasweni wakho wesikhangiso. Ungathola futhi izeluleko ezibalulekile namathiphu kwabanye abathengisi be-SaaS.
Ukuze ukwandise ukusebenza kahle komkhankaso wakho wokumaketha, kubalulekile ukuphatha izindleko ze-Adwords ngempumelelo. Ungehlisa izindleko zezikhangiso zakho ngokwandisa isikolo sakho sekhwalithi. Ngokusebenzisa amagama angukhiye aphikisayo, ungagwema ukukhomba izethameli ezibiza kakhulu futhi wandise umkhankaso wakho. Ngaphezu kokwehlisa izindleko, ungathuthukisa ukuhambisana kwezikhangiso zakho. Ngezansi kukhona amathiphu ambalwa okukhulisa isikolo sakho Sekhwalithi:
Hlola izindleko zegama lakho elingukhiye nsuku zonke. Ukulandelela izindleko zegama elingukhiye ngalinye kukusiza ukuthi ugcine isabelomali sakho sokumaketha futhi uhlonze izitayela. Lolu lwazi lubaluleke kakhulu uma izimbangi zakho zisebenzisa imali eningi kumagama angukhiye afanayo. Futhi, khumbula ukuthi i-CPC ingakhula kakhulu uma uqondise amagama angukhiye ancintisana kakhulu. Into ebaluleke kakhulu okufanele uyikhumbule ukuthi izindleko ze-Adwords zizokhuphuka njengoba umncintiswano ukhula, ngakho-ke kufanele ucabangele ukuncintisana kwegama elingukhiye olikhethile.
Ungaphinda ugade izinga lakho lokuguqulwa, okukutshela ukuthi isivakashi senza kangaki isenzo esithile. Ngokwesibonelo, uma othile echofoza esikhangisweni sakho futhi ebhalisela uhlu lwakho lwe-imeyili, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.
Kunezici ezimbalwa ezithinta izindleko ngokuchofoza ngakunye, kodwa ngokujwayelekile, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Amagama angukhiye anezindleko eziphakeme kulesi sigaba ngokuvamile abiza kakhulu kunamanye amagama angukhiye, ngakho-ke uma ufuna ukungena emkhakheni wezemfundo noma uqale isikhungo sokwelashwa, kufanele ulindele ukukhokha ama-CPC aphezulu. Amagama angukhiye abiza kakhulu ahlanganisa awezezimali nezemfundo, ngakho qiniseka ukuthi wazi kahle ukuthi uthola ini ngaphambi kokuthi uqale ukukhangisa.
Izindleko zakho eziphezulu ngokuchofoza ngakunye (CPC) inani eliphakeme kakhulu ocabanga ukuthi ukuchofoza kufanelekile, noma ngabe lokho kungekona okukhokhelwa yikhasimende lakho elijwayelekile. Ngokwesibonelo, I-Google incoma ukusetha i-CPC yakho ephezulu ibe $1. Ngaphezu kwalokho, ungakwazi ukusetha mathupha i-CPC yakho ephezulu, isilungiselelo esihlukile kumasu okubhida okuzenzakalelayo. Uma ungakaze usebenzise i-AdWords ngaphambilini, sekuyisikhathi sokuqala.
Ngenkathi ucwaningo lwegama elingukhiye luyingxenye ebalulekile yokukhomba igama elingukhiye, udinga ukuyibuyekeza ngezikhathi ezithile ukuze uhambisane nezinguquko. Lokhu kungenxa yokuthi imikhuba yabalaleli, izimboni, futhi izimakethe eziqondiwe zihlala zishintsha. Yize ucwaningo lwamagama angukhiye lungakusiza ukuthi udale izikhangiso ezifanele, abancintisana nabo bayawashintsha amasu abo. Amagama angukhiye aqukethe amagama amabili kuya kwamathathu angcono kakhulu. Nokho, khumbula ukuthi ayikho impendulo eyodwa elungile noma engalungile. Amagama angukhiye kufanele ahambisane nebhizinisi lakho kanye nendikimba yesikhangiso sakho nekhasi lokubikezela.
Uma usunohlu lwakho lwamagama angukhiye, ungazama ukusebenzisa ithuluzi le-Keyword Planner. Ungakhipha amagama angukhiye aphakanyisiwe, kodwa kuyinqubo eyisicefe. Ungasebenzisa futhi i- “Phezulu kwebhidi yekhasi” ikholomu ukuze uthole amabhidi omlando wekhasi eliphezulu lamagama akho angukhiye. Leli thuluzi lisebenza Kunethiwekhi Yokubonisa ye-Google, okubonisa izikhangiso eduze kokuqukethwe okufanayo. Ungazama isihleli segama elingukhiye ukuze uthole igama elingukhiye elingcono kakhulu. Uma usulitholile igama elingukhiye olithandayo, ungayisebenzisa emikhankasweni yakho ye-Adwords.
Lapho ukhetha igama elingukhiye, khumbula inhloso. Ngokwesibonelo, ufuna abantu bachofoze izikhangiso zakho ngoba bafuna isixazululo senkinga. Nokho, lokhu kungase kungabi njalo uma abantu besesha ngaphandle kwezinjini zokusesha, Ngokwesibonelo. Kungenzeka ukuthi baphequlula i-inthanethi noma bafuna imfundo. Ukukhetha igama elingukhiye lokufanisa ibinzana kukunika amandla amaningi okulawula imali futhi uqondise amakhasimende athile. Iphinde iqinisekise ukuthi izikhangiso zakho zizovela kuphela kumakhasimende asesha umusho oqondile.
Lapho ukhetha igama elingukhiye, khumbula ukuthi akuwona wonke amagama angukhiye adalwe alingana. Nakuba abanye bangase babonakale behlakaniphile ekuqaleni, abanye abekho. Usesho lwe “iphasiwedi ye-wifi” kubonisa ukuthi abantu bafuna iphasiwedi ye-wifi, hhayi umkhiqizo noma isevisi ethile. Ngokwesibonelo, umuntu ofuna iphasiwedi ye-WiFi cishe uphuma ku-wifi yomunye umuntu, futhi ubungeke ufune ukukhangisa umkhiqizo wakho ku-wifi yabo!
Ungalungisa amabhidi akho ku-Adwords ngokusekelwe emiphumeleni yakho. I-Google inesici esakhelwe ngaphakathi esizokusiza ukuthi unqume ukuthi ungabhida malini ngamagama angukhiye athile. Ungasebenzisa leli thuluzi ukuze ulinganisele i-CPC nendawo yamanani ebhidi ahlukene. Inani olibhidayo lingancika nakusabelomali osibekele umkhankaso wakho wokumaketha. Kufakwe ohlwini ngezansi amanye amathiphu okulungisa amabhidi akho e-Adwords ukuze wandise imiphumela yakho.
Yazi izethameli zakho ozihlosile. Ngokusebenzisa abantu bokuthengisa, ungaqondisa kangcono izethameli zakho nge-AdWords. Ngokwesibonelo, ungabona amahora abo okusebenza nezikhathi zohambo lokuya emsebenzini. Futhi, ungakwazi ukwazi ukuthi bachitha isikhathi esingakanani emsebenzini noma ekuphumuleni. Ngokwazi lezi zinto, ungalungisa amabhidi akho ukuze abonise izitayela zezithameli oziqondise. Lokhu kuwusizo ikakhulukazi uma uqondise amakhasimende okungenzeka kakhulu athenge imikhiqizo namasevisi ahlobene nomkhakha othile.
Khomba izinhlobo zezikhangiso abasebenzisi abazifunayo. Ngokwesibonelo, umsebenzisi ofuna ‘Isitolo Sebhayisikili’ kusuka kudeskithophu yabo kungenzeka bafuna indawo yangempela. Nokho, umuntu osesha umbuzo ofanayo kumakhalekhukhwini wakhe angasesha izingxenye zamabhayisikili ku-inthanethi. Abakhangisi abafuna ukufinyelela abagibeli kufanele baqondise amadivayisi eselula esikhundleni sedeskithophu noma ithebulethi. Abagibeli abaningi bakumodi yocwaningo futhi bavame ukuthenga okokugcina kudeskithophu noma kuthebhulethi yabo.
Amagama angukhiye aqondile kakhulu ebhizinisini lakho nakumkhiqizo, ngakho-ke kungase kudingeke wenze ukuqagela lapho usetha amabhidi akho okuqala, kodwa uzokwazi ukuzilungisa uma usunezibalo zakho. Ungalandela inkomba yebhidi yegama elingukhiye ukuze usethe amabhidi akho okuqala futhi uwalungise phakathi namaviki ambalwa okuqala ngemva kokuvula i-akhawunti yakho.. Ungalungisa amabhidi wakho wegama elingukhiye ngemuva kokunquma ibhajethi yakho nezithameli eziqondiwe.
Kuya ngosayizi webhajethi yakho, ungakhetha ukusetha amabhidi akho mathupha noma usebenzise elinye lamasu azenzakalelayo. Kukhona ezinye izindlela ezimbalwa zokuthuthukisa amabhidi akho ku-Adwords, kodwa isu le-Maxime Conversions lidume kakhulu. I-Google isebenzisa ukufunda komshini ukwenza amabhidi ngokusekelwe kubhajethi yakho yansuku zonke. Nokho, kufanele usebenzise leli su kuphela uma unesabelomali esikhulu futhi ufuna ukwenza ngokuzenzakalelayo inqubo yokusetha amabhidi ku-Adwords.
Ungasebenzisa ukulandelela ukuguqulwa kwe-AdWords ukuze ubone ukuthi zingaki izikhangiso zakho eziguqukayo. Ngokuvamile, uzobona inombolo yokuguqulwa ekhasini lakho lokuqinisekisa uma usebenzisa ikhodi yokuguqula efanayo emikhiqizweni emibili. Uma umuntu othembayo echofoze kuzo zombili izikhangiso phakathi kokugcina 30 izinsuku, lapho-ke kufanele ukwazi ukudlulisa imali efanayo kuwo womabili amakhodi okuguqula. Kodwa inani lokuguqulwa lizohluka ngokusekelwe kuhlobo lwesichasiso osisebenzisayo.
Ukuguqulwa akuhlukanisiwe kukhasimende elilodwa, ngakho-ke kungenzeka ukusebenzisa inani elihlukile kulowo nalowo. Izikhathi eziningi, lawa manani asetshenziselwa ukukala i-ROI kumkhankaso ngamunye wesikhangiso. Ungasebenzisa ngisho amanani ahlukene ngamaphoyinti entengo ahlukene nezinhlobo zokuguqulwa. Inani lokuguqulwa kufanele lifakwe kunkambu ehambisanayo. Nokho, ungase ufune ukusebenzisa inani elilodwa lokuguqula kuzo zonke izikhangiso zakho ukuze uqiniseke ukuthi ungakwazi ukukala i-ROI yesikhangiso ngasinye..
Lapho usetha Iwebhusayithi noma Shayela ukuguqulwa kwendawo, chofoza kuthebhu ethi Izilungiselelo Ezithuthukile. Lokhu kuzobonisa ikholomu Yokuchofoza Okuguquliwe. Ungakwazi futhi ukubuka idatha yokuguqulwa kumaleveli amaningi, okuhlanganisa nomkhankaso, Iqembu lesikhangiso, Isikhangiso, kanye negama elingukhiye. Ungasebenzisa futhi idatha yokulandelela ukuguqulwa ukuze unqume ukuthi yiziphi izinhlobo zezikhangiso ezisebenza kahle kakhulu ekukhiqizeni ukuguqulwa. Ngokuqapha ukuguqulwa kwakho, uzoba nesithombe esinembile sokusebenza kwesikhangiso sakho futhi usisebenzise njengesiqondiso sokubhala izikhangiso zesikhathi esizayo.
Ukusetha ukulandelela ukuguqulwa kwe-AdWords kulula. Isinyathelo sokuqala ukusetha ikhodi yakho yokulandelela. Ungachaza ukuguqulwa kwesikhangiso sakho ngasinye ngokukuchaza ngokuhlobene nohlobo lomsebenzi owenziwa umsebenzisi.. Ngokwesibonelo, ungakhetha ukulandelela ukuguqulwa njengokuthunyelwa kwefomu lokuxhumana noma ukulanda kwe-ebook yamahhala. Okwezindawo ze-Ecommerce, ungase uchaze noma yikuphi ukuthenga njengokuguqulwa. Uma usuyimisile ikhodi, ungaqala ukulandelela izikhangiso zakho.
Ukulandelela ukuguqulwa kuyahluka phakathi kwe-Google Analytics ne-AdWords. I-Google Analytics isebenzisa isichasiso sokuchofoza kokugcina futhi ifaka ikhredithi ukuguqulwa lapho ichofozwa okokugcina kwe-AdWords. Ngokwesinye isandla, Isichasiso se-AdWords sizokweleta ukuguqulwa ngisho noma unezinye izindlela zokusebenzelana nomsebenzisi ngaphambi kokuthi zifike ekhasini lakho.. Kodwa le ndlela ingase ingalungile ebhizinisini lakho. Ngakho, kufanele usebenzise ukulandelela ukuguqulwa kwe-AdWords uma uneziteshi eziningi zokumaketha eziku-inthanethi.
