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Ziningi izinzuzo zokuqalisa umkhankaso we-Google Adwords. Ukusesha okukhokhelwayo kuqondiswe kakhulu futhi kuyakala. Ingakusiza ukuthi uthole ukuqashelwa komkhiqizo ngokushesha. Futhi ngenxa yokuthi izifundo ze-Google zibonise ukuthi izikhangiso ezikhokhelwayo zandisa amathuba okuchofoza okuphilayo 30 iphesenti, zingaba utshalomali oluhle kakhulu. Nazi ezimbalwa zalezi zinzuzo. Qhubeka nokufunda ukuze uthole izinzuzo zokuqalisa umkhankaso we-Adwords. Futhi qala namuhla! Uma ususungule ibhajethi yakho, qala ukukhiqiza ithrafikhi yekhwalithi namuhla!
Ngaphandle kokusiza iwebhusayithi yakho ibekwe ngokwezinto eziphilayo, Izikhangiso ze-Google zingakusiza futhi ukuthi ufinyelele izethameli ezithile ngezikhangiso ezihlosiwe. Ukukhangisa ngokuchofoza ngakunye, eyaziwa nangokuthi i-PPC, iyindlela esebenzayo yokukhiqiza ithrafikhi ngokubeka izikhangiso kuwebhusayithi yakho futhi ukhokhe kuphela uma abasebenzisi bezichofoza. Lezi zikhangiso zivela ngenhla kwemiphumela yemvelo futhi ngokuvamile ziba phezulu noma phansi kwe-Google SERPs. Nokho, kubalulekile ukuqaphela ukuthi kunezinye izexwayiso ekukhangisweni kwe-PPC.
Enye yezinzuzo ezinkulu ze-Google Adwords izindleko zayo eziphansi. Ngokungafani nokukhangisa kwendabuko, akudingi isabelomali esikhulu sokudala ukuze siphumelele. Asikho isidingo esincane sokusebenzisa imali, futhi ungasetha ibhajethi yezikhangiso zakho nsuku zonke. Ungaphinda ukhethe ukukhomba izikhangiso zakho ngokusekelwe endaweni nedolobha, okungaba usizo kakhulu uma unebhizinisi lenkonzo yasensimini, Ngokwesibonelo.
Ukwakha isikhangiso esisebenzayo, kufanele uqale ukhethe amagama angukhiye izethameli zakho ezihlosiwe ezizowasebenzisa ukuze uthole iwebhusayithi yakho. Amagama angukhiye aphumelela kakhulu yilawo athola imiqulu yokusesha ephezulu. Khumbula ukukhetha lawo magama angukhiye ozethembayo ukuthi azoveza imiphumela. Khumbula ukuthi uma ungazi ukuthi abantu bafunani, ungakwazi ukwengeza amagama angukhiye engeziwe ngokuhamba kwesikhathi. Kufanele futhi ukhumbule ukuthi awusoze waqinisekisa ukuthi isikhangiso sakho sizoba umphumela wokuqala ku-Google.
Enye inzuzo ye-Google Adwords yikhono lokukhomba amadivayisi athile. Kuye ngebhizinisi lakho’ izidingo, ungakhetha izethameli zakho eziqondisiwe kanye nemishini yazo. Ungakwazi futhi ukulungisa ibhidi yakho ngokufanele, ukubhida ngokuzenzakalelayo phezulu kumadivayisi futhi yehlise kwamanye. Kunezinhlobo ezimbalwa zezikhangiso, ezihluka ngezindleko zazo. Ezinye izinhlobo ezimbalwa zezikhangiso nazo ziyatholakala ngohlelo lwe-Google Adwords. Nokho, isibonelo esihle izikhangiso zokubonisa, ezivela emakhasini ewebhu.
Ibhizinisi lingaphumelela ngendlela exakile ngokusebenzisa ubuchwepheshe obaleka kakhulu. Inkundla yezokuxhumana iyisibonelo esihle. Kuyahlaziywa kakhulu, futhi ayidingi izinsiza zenkampani enkulu ukukala. Amasevisi okubhalisa, Ngokwesinye isandla, akudingi ukuthi inkampani itshale imali ezimbonini eziningi noma iqashe abasebenzi abengeziwe. Izinhlelo zokusebenza zeselula, futhi, ziya scalable. Angalandwa izinkulungwane zabantu nsuku zonke, futhi izinkampani akudingeki ukuthi zisungule kabusha isondo lapho zanda.
Inhloso yebhizinisi ukuhlangabezana nezidingo zemakethe, futhi lezi zimfuno ziyashintsha ngokuhamba kwesikhathi njengoba izinto ezithandwa ngabantu zikhula. Ngaphandle kwamasistimu angakala, amabhizinisi kumele ahlale azivumelanisa nezimo futhi ande ukuze ahlangabezane nezidingo zamakhasimende ezishintshayo. Kungenjalo, basengozini yokulahlekelwa ukusebenza kahle kanye nekhwalithi yesevisi, okuzothinta ubudlelwano bamakhasimende kanye nesithunzi sebhizinisi. Ngokwalesi sizathu, amabhizinisi akhasayo abalulekile ekugcineni ibhizinisi elinenzuzo. Ngenkathi amabhizinisi angakala kulula ukuwakha nokuwanakekela, ibhizinisi elingakwazi ukukala lingase libe nzima ukuhambisana nezidingo ezintsha futhi likhule.
Umqondo wokukhula ungasebenza ezindaweni eziningi ezahlukene zebhizinisi, kusukela ezinsizakalweni zokuqeqesha kuya eziteshini zokusabalalisa. Akuzona zonke izici zebhizinisi ezingakala, futhi indlela abenza ngayo ingase ingasebenzi kahle kwezinye izinjongo. Ngenhlanhla, ubuchwepheshe buye benza lokhu kwenzeke. Not all areas of a business can be scaled up at the same time, so a business should focus on the most scalable areas.
While scalability is vital for all businesses, small businesses are particularly in need of it. Small businesses have limited resources and the greatest potential to grow. Their resources must be used wisely. Over time, they undergo a metamorphosis as their leaders become familiar with the game. Without the ability to scale, many small businesses fail or fold altogether. But when the leaders have the foresight to do so, these businesses will thrive.
Google’s pay-per-click system allows advertisers to bid on keywords that are relevant to their products and services. Izikhangiso ze-Google zibala ukusebenza okulindelekile ngokusekelwe kumagama angukhiye noma amaqembu angukhiye acupha amabhidi. Uma i-eCTR iphansi, isikhangiso asiphoqi abasebenzisi ukuthi bachofoze kuso. Ngokwalesi sizathu, I-Google yenza isiqiniseko sokuthi abakhangisi banebhidi ephezulu ngokwanele ukuze bathole indawo oyifunayo.
Phakathi kwezikhangiso ezihlukahlukene, enezinga eliphezulu lesikhangiso izoboniswa endaweni ephezulu yetemu lokusesha elifanele, kulandele isikhangiso esikleliswe endaweni yesibili ephezulu, njalo njalo. Izikhangiso ezingahlangabezani nalezi zimfuneko ngeke ziboniswe ku-Google. Isikolo sekhwalithi kanye ne-Max CPC Bid yizinto eziyinhloko ezinquma izinga lesikhangiso, kanye nokuncintisana kwendali.
Ibhidi ephezulu ayiqinisekisi ukuthi uzowina endalini, kodwa kwandisa amathuba akho okuthola ukuchofoza. Ngaphandle kwe-CPC, Isikolo Sekhwalithi ephezulu kanye Nezinga Lesikhangiso kuzokusiza ukuthi uthole imbuyiselo engcono kakhulu ekukhangiseni kwakho kwe-PPC. Ngale ndlela, ungathola imbuyiselo ebalulekile ngokukhangisa kwe-PPC. Uma wazi ukuthi wenzani, Ukukhangisa kwe-PPC kungaba inzuzo ebhizinisini lakho.
Izindleko ngokuchofoza ngakunye, noma i-CPC, ibhekisela enanini olikhokhayo ngokuchofoza. I-CPC yakho ephezulu iyinani eliphakeme kakhulu ozimisele ukulikhokha. Ngaso sonke isikhathi uma wenza indali ye-PPC, I-CPC yakho yangempela izoshintsha. Kuyimethrikhi ebalulekile yokuthengisa yedijithali ekusiza ukuthi uqonde ukuthi kubiza malini ukufinyelela ikhasimende. Ukwazi ukuthi uchitha malini kungakukhuthaza ukuthi wehlise ibhajethi yakho yokukhangisa.
Ngosizo lwe-AdWords, ungakhangisa enjinini yosesho ye-Google ukuze ufinyelele okungenzeka amakhasimende afuna imikhiqizo noma amasevisi akho. Ngoba laba bantu sebevele banentshisekelo kumkhiqizo noma kusevisi yakho, ungababonisa isikhangiso sakho ukuze uhehe ithrafikhi eyengeziwe futhi uthuthukise ukuthengisa. Ngenethiwekhi yokukhangisa eqondiswe kakhulu, ungase futhi ukhuphule amazinga okuguqulwa. Ngezansi kukhona ezinye izindlela zokwenza ngokugcwele umkhankaso wakho we-AdWords.
Nakuba kuyiqiniso ukuthi i-AdWords ibiza ngendlela emangalisayo, inezinzuzo eziningi. Okokuqala, ungakwazi ukulandelela futhi ulinganise imikhankaso yakho ukuze ubone ukuthi yiziphi izikhangiso ezikhiqiza ithrafikhi. Kungenzeka futhi ukukhomba izimakethe ezithile namagama angukhiye, okungakusiza ukuthi ukhulise ukuqwashisa ngomkhiqizo endaweni kanye nakuzwelonke. Futhi okuhle kunakho konke, ungakwazi ukulawula ibhajethi yakho ngosizo lwezandiso zesikhangiso. Ukuze ufunde indlela yokuthuthukisa imikhankaso yakho ye-AdWords, landela lawa macebiso:
Izikhangiso ze-Google azishibhile, nakuba. Izindleko ngokuchofoza ngakunye (CPC) iyahlukahluka kusuka kwegama elingukhiye kuye egameni elingukhiye, futhi kubalulekile ukuqonda ukuthi ngamunye unenani elingakanani. Izikhangiso eziningi zibiza kakhulu kunezinye, ngakho ukuzihlela ngendlela efanele kungakusiza ukuthi uhlale ngaphakathi kwesabelomali sakho. Esinye isici okufanele sicatshangelwe yizindleko zomthofu ngamunye (I-CPL) – amanye amagama angukhiye azobiza kakhulu kumadeskithophu kunakumaselula, kodwa ezinye zizobiza kancane kumadivayisi eselula.
Uma uqhuba ibhizinisi elincane, awudingi ukuchitha u-$10k ngenyanga ukuze ubone imiphumela enengqondo. Usayizi wesampula we 10 ku 15 ukuchofoza ngosuku kwanele ukuhlola i-akhawunti yakho. Ngokwesibonelo, ungase ukhokhe $5-8 ngokuchofoza ngakunye kwesikhangiso semboni yesevisi yasekhaya, kuyilapho umkhankaso oqondise izimboni ezikhokhisa amanani aphezulu ungase ubize amakhulukhulu amadola ngokuchofoza ngakunye. Ngaphandle kokuba eqolo, uchwepheshe we-PPC useyinketho engcono yebhizinisi elincane kunokuqasha i-ejensi.
Nakuba uhlelo lokukhangisa lwe-Google PPC lusebenza kahle kakhulu, futhi kubiza kakhulu. Kulula ukubona ukuthi kungani abantu abaningi bekhetha ukugwema i-AdWords ngokuphelele futhi banamathele kumasu we-SEO esikhundleni salokho. Kodwa uma ungesabi ukukhokha kancane ukuze uthuthukise ukubonakala kwewebhusayithi yakho, kufanele ucabangele i-AdWords njengethuluzi elinamandla lokuthengisa. Uma kwenziwa kahle, ingakhokha isikhathi esikhulu.
