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Phakathi kwezinzuzo eziningi ze-Google Adwords ukuthi ifana ngokuzenzakalela nabakhangisi’ okuqukethwe kokukhangisa emakhasini womshicileli. I-Adwords ivumela abakhangisi ukuthi bakhuphule ithrafikhi kumawebhusayithi abo futhi babelane ngemali engenayo nomshicileli. Kuphinde kusize abashicileli benze imali ngokuqukethwe kwabo ngokuqapha ukuchofoza okuwumgunyathi. Funda kabanzi mayelana ne-Adwords nezinzuzo zayo. Kungenjalo, vakashela iwebhusayithi ye-Adwords ye-Google ukuze ufunde kabanzi. Kumahhala futhi kusebenza kakhulu!
Ngokungafani nezikhangiso zokubonisa ezivamile, Ukukhangisa kwe-PPC kuplathifomu ye-Google ye-Adwords kusebenzisa indali yentengo yesibili ukuze kunqunywe i-CPC. Ofaka isicelo ufaka inani (ebizwa ngokuthi “ibhidi”) bese ulinda ukubona ukuthi isikhangiso sabo sikhethiwe ukuze siboniswe. Lapho sebephumelele, isikhangiso sabo sivela ekhasini lemiphumela yenjini yokusesha. Abakhangisi bangakhomba izindawo ezithile noma amadivayisi, futhi bangakwazi ukusetha izilungisi zebhidi ngendawo.
Ukuze uthole imiphumela ephezulu, umkhankaso ophumelelayo we-PPC kufanele usekelwe ocwaningweni lwamagama angukhiye nokudala ikhasi lokufika elilungiselelwe lelo gama elingukhiye. Imikhankaso efanelekile yenza izindleko eziphansi, njengoba i-Google izimisele ukukhokha kancane ngezikhangiso ezifanele kanye nekhasi lokufika elanelisayo. Hlukanisa amaqembu ezikhangiso, Ngokwesibonelo, ingakhuphula izinga lokuchofoza kanye neQuality Score yezikhangiso zakho. Futhi ekugcineni, isikhangiso sakho sihambisana kakhulu nesiklanywe kahle, ukukhangisa kwakho kwe-PPC kuzoba nenzuzo enkulu.
Ukukhangisa kwe-PPC kuyithuluzi elinamandla lokuthuthukisa ibhizinisi lakho ku-inthanethi. Ivumela abakhangisi ukuthi baqondise izethameli ezithile ngokusekelwe kulokho abakuthakaselayo kanye nenjongo yabo. Bangakwazi ukwenza imikhankaso yabo ihambisane nezindawo ezithile zendawo, amadivaysi, isikhathi sosuku, kanye nedivayisi. Ngokukhomba okulungile, ungakwazi ukufinyelela kalula izethameli eziqondiswe kakhulu futhi wandise ukusebenza kahle komkhankaso wakho wesikhangiso. Nokho, akufanele ukwenze wedwa, ngoba kungaholela ekulahlekelweni. Uchwepheshe angakusiza ukuthi uthuthukise umkhankaso wakho we-PPC ukuze wandise imbuyiselo ekutshaleni kwakho.
Ukuze uthole ukuchayeka nge-Google AdWords, udinga ukukhetha amagama angukhiye bese usetha ibhidi ephezulu. Izikhangiso kuphela ezinamagama angukhiye ahlobene nebhizinisi lakho ezizoboniswa uma abantu besebenzisa amagama angukhiye. Lawa magama angukhiye kungenzeka aholele ekuguquleni. Nokho, kunezici ezithile okufanele uzicabangele ngaphambi kokuqala umkhankaso wakho. Ngezansi amanye amathiphu empumelelo. Lokhu akwenzelwe ukuthatha isikhundla semizamo yakho ye-SEO. Kodwa bangakusiza ukuthi uthole okuningi emkhankasweni wakho wokukhangisa.
Yazi izethameli zakho futhi udale ikhophi yesikhangiso ephoqelelayo nebalulekile. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 amahora.
Ngaphezu kwalokho, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. Futhi, finally, you can control the budget for your campaign. Kodwa, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.
The cost per click for Adwords depends on several factors, kufaka phakathi isikolo sekhwalithi, amagama angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Lezi zinto kufanele zonke zihambisane nezikhangiso, kanye ne-CTR (ukuchofoza-kudlule-izinga) kufanele ibe phezulu. Uma i-CTR yakho iphezulu, kubonisa ku-Google ukuthi isayithi lakho liwusizo. Kubalulekile futhi ukuqonda i-ROI. Lesi sihloko sizofaka ezinye zezinto ezivame kakhulu ezithinta izindleko ngokuchofoza ngakunye kwe-Adwords.
Okokuqala, cabanga nge-Return on Investment yakho (I-ROI). Izindleko ngokuchofoza ngakunye kwamadola amahlanu kuwo wonke amadola asetshenziswe esikhangisweni iyidili elihle kumabhizinisi amaningi, njengoba kusho ukuthi uthola amadola amahlanu ngesikhangiso ngasinye. Lesi silinganiso singaphinda sivezwe njengezindleko ngokutholwayo ngakunye (CPA) kwe 20 iphesenti. Uma ungakwazi ukufeza lesi silinganiso, zama ukudayisela amakhasimende akhona kakade.
Enye indlela yokubala izindleko zakho ngokuchofoza ngakunye iwukuphindaphinda izindleko zesikhangiso ngasinye ngenani labavakashi abachofoze kuso.. I-Google incoma ukusetha i-CPC ephezulu ukuthi ibe $1. Izindleko ezenziwa mathupha ngokuchofoza ngakunye, Ngokwesinye isandla, kusho ukuthi uzibekela wena i-CPC ephezulu. Izindleko ezenziwa mathupha ngokuchofoza ngakunye ziyahluka kumasu okubhida azenzakalelayo. Uma ungaqiniseki ukuthi iyini i-CPC ephezulu, qala ngokubheka inani labanye abakhangisi’ izikhangiso.
Ukuze uthuthukise umphumela wekhwalithi womkhankaso wakho we-Adwords, kufanele uqonde izingxenye ezintathu zesikolo sekhwalithi. Lezi zingxenye zihlanganisa: impumelelo yomkhankaso, amagama angukhiye kanye nekhophi yesikhangiso. Kunezindlela eziningi zokwandisa isikolo sakho Sekhwalithi, futhi ngakunye kwalokhu kuzoba nomthelela ekusebenzeni komkhankaso wakho. Kodwa kuthiwani uma ungazi ukuthi ziyini? Ungakhathazeki. Ngizochaza ukuthi ungazithuthukisa kanjani lezi zingxenye ezintathu, ukuze ukwazi ukuqala ukubona imiphumela ngokushesha!
Okokuqala, nquma i-CTR. Leli iphesenti labantu abachofoza isikhangiso sakho. Ngokwesibonelo, uma unayo 500 okuvelayo kwegama elingukhiye elithile, Umphumela wakho Wekhwalithi uzoba 0.5. Nokho, le nombolo izohluka ngamagama angukhiye ahlukene. Ngakho-ke, kungaba nzima ukwahlulela umphumela wawo. Umphumela Wekhwalithi omuhle uzokhula ngokuhamba kwesikhathi. Inzuzo ye-CTR ephezulu izocaca.
Ikhophi yesikhangiso kufanele ihambisane namagama angukhiye. Uma isikhangiso sakho sicushwa amagama angukhiye angabalulekile, ingase ibukeke ilahlekisa futhi ingahambisani negama elingukhiye olihlosile. Ikhophi yesikhangiso kufanele ihehe, nokho ingaphumi endleleni ekuhlobaneni kwayo. Ngaphezu kwalokho, kufanele izungezwe umbhalo ofanele kanye namagama okusesha. Ngale ndlela, isikhangiso sakho sizobonwa njengesifaneleka kakhulu ngokususelwe kunhloso yeseshi.
Uma umusha ekuhlolweni kokuhlukaniswa kwe-A/B ku-Adwords, ungase uzibuze ukuthi ungayimisa kanjani. Kulula ukusetha futhi kusebenzisa izindlela zokuhlola eziqhutshwa idatha ukwenza imikhankaso yakho ye-AdWords isebenze kahle ngangokunokwenzeka. Amathuluzi okuhlola okuhlukanisa njenge-Optmyzr ayindlela enhle yokuhlola ikhophi entsha ngezinga elikhulu. Leli thuluzi likusiza ukuthi ukhethe ifomethi yesikhangiso ehamba phambili ngokusekelwe kudatha yomlando nokuhlolwa kwangaphambilini kwe-A/B.
Ukuhlolwa kokuhlukaniswa ku-SEO kuyindlela enhle yokuthuthukisa iwebhusayithi yakho ukuze uthole izinguquko ze-algorithm nolwazi lomsebenzisi. Qiniseka ukuthi ukuhlolwa kwakho kwenziwa kusayithi elikhulu ngokwanele; uma unamakhasi ambalwa kuphela noma ithrafikhi encane kakhulu yezinto eziphilayo, imiphumela ngeke ithembeke. Ukwenyuka okuncane kwesidingo sosesho kungabangela ukwehla kwamandla emali, nezinye izici zingase zibe nomthelela emiphumeleni. Uma ungaqiniseki ukuthi ungaqalisa kanjani ukuhlolwa kokuhlukanisa, zama ithuluzi lokuhlola ukuhlukaniswa kwe-SEO lezibalo njenge-SplitSignal.
Enye indlela yokuhlukanisa ukuhlolwa ku-SEO ukwenza izinguquko kokuqukethwe kwamakhasi akho okufika. Ngokwesibonelo, uma uqondise igama elingukhiye elithile, ungashintsha umbhalo kukhophi yewebhusayithi yakho ukuze uwenze ukhange nakakhulu kumsebenzisi. Uma wenza ushintsho eqenjini elilodwa futhi ubone ukuthi iyiphi inguqulo ethola ukuchofoza okuningi, uzokwazi ukuthi iyasebenza noma cha. Yingakho ukuhlolwa kokuhlukaniswa ku-SEO kubalulekile.
I-Cost Per Acquisition (CPA) kanye Nezindleko Ngokuguqulwa ngakunye (CPC) amagama amabili awafani. I-CPA inani lemali elidingekayo ukuze kudayiselwe ikhasimende umkhiqizo noma isevisi. Ngokwesibonelo, uma umnikazi wehhotela efuna ukubhukha okwengeziwe, bangasebenzisa Izikhangiso ze-Google ukuze bathole imikhondo eyengeziwe. Nokho, lesi sibalo asifaki izindleko zokuthola umthofu onentshisekelo noma okungenzeka kube yikhasimende. Izindleko zokuguqulwa ngakunye yinani ikhasimende elilikhokhela ngempela isevisi yakho.
Izindleko ngokuchofoza ngakunye (CPC) kunethiwekhi yokusesha kuyahlukahluka kuye ngemboni kanye negama elingukhiye. Ama-CPC aphakathi nendawo $2.32 ngokuchofoza ngakunye kwenethiwekhi yosesho, kuyilapho ama-CPC okukhangisa kwenethiwekhi ephansi kakhulu. Njengezinye izindlela zokukhangisa, amanye amagama angukhiye abiza kakhulu kunamanye. Izintengo ze-Adwords ziyahlukahluka ngokusekelwe emqhudelwaneni ophakathi kwemakethe. Amagama angukhiye abiza kakhulu atholakala ezimbonini ezincintisana kakhulu. Nokho, I-Adwords iyindlela esebenzayo yokuthuthukisa ibhizinisi lakho eliku-inthanethi.
Ngaphandle kwezindleko zokuguqulwa ngakunye, i-CPC izophinde ikubonise ukuthi isivakashi sithathe kangaki isenzo. Uma ithemba lichofoze ezikhangisweni ezimbili, kufanele adlulisele imali engenayo kuwo womabili amakhodi okuguqula. Uma ikhasimende lithenge imikhiqizo emibili, i-CPC izoba ngaphansi. Ngaphezu kwalokho, uma isivakashi sichofoza ezikhangisweni ezimbili ezahlukene, kufanele bazithenge zombili, okusho ukuthi ingqikithi ye-PS50. Kwalokhu, I-ROI enhle izoba nkulu kune-PS5 ngokuchofoza ngakunye.
