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Uma uqala umkhankaso omusha, uzofuna ukusebenzisa ukufana okubanzi njengesu legama elingukhiye. Cishe uzothola amagama angukhiye engeziwe ongawaqondisa ngokufanisa okubanzi. Nazi ezinye izindlela zokusebenzisa leli su legama elingukhiye. Uzokwazi futhi ukuqapha ukusebenza kahle kwezikhangiso zakho. Uzokwazi ukulandelela ukuthi izikhangiso zakho zenza kahle kangakanani uma uqhathaniswa nezinye ku-niche yakho. Ukufana okubanzi ku-Adwords kungaba indlela ephelele yokulinganisa amandla omkhankaso wakho.
Inzuzo yokuqala yokufanisa okubanzi ukuthi ihlunga ithrafikhi engabalulekile. Ungakwazi futhi ukukhawulela inombolo yemibuzo yosesho oyitholayo ngalolu hlobo lwesu. Okubi kumdlalo obanzi ukuthi awutholi izethameli ezihlosiwe njengoba ucabanga. Ukwengeza, amathuba akho okuguqulela ekuthengisweni ancipha kakhulu. Ukufanisa okubanzi akuyona inketho enhle uma uzama ukushayela ithrafikhi emkhiqizweni othile. Ngenhlanhla, zikhona ezinye, izindlela ezingcono zokukhomba izethameli zakho.
Isilungisi sokufanisa esibanzi siwuhlobo lokufanisa oluzenzakalelayo ku-Adwords. Iwuhlobo lokufana oludume kakhulu, njengoba ifinyelela izethameli eziningi. Ngokulingana okubanzi, izikhangiso zakho zivela lapho abasebenzisi besesha igama elingukhiye elithize noma ibinzana elihlobene nomkhiqizo noma isevisi yakho. Amagama angukhiye wokufanisa okubanzi angaholela ekuchofozweni okuningi, kodwa kubalulekile ukuwaqapha eduze ukuze uqinisekise ukuthi awuchithi imali yakho kuthrafikhi engabalulekile.
Ukusebenzisa ukufanisa okubanzi njengesu lamagama angukhiye kungakongela isikhathi esiningi. I-Google icubungula ngaphezulu 3.5 ukusesha kwezigidigidi ngosuku, nge 63% yazo ivela kumadivayisi eselula. Ngakho, kubalulekile ukuthola amagama angukhiye angcono kakhulu ongawasebenzisa emkhankasweni wakho. Derek Hooker, umnikeli kubhulogi yeSayensi Yokuguqulwa, incoma ukudala ukuhluka kwamagama angukhiye usebenzisa izinhlobo ezahlukene zokufanisa. Ngale ndlela, ungathola amagama angukhiye ahambisana kakhulu nomkhiqizo noma isevisi yakho.
Ukusebenzisa okufanayo okubanzi ku-Adwords ezikhangisweni zakho kunganciphisa inani lokuchofoza okungabalulekile, ngalokho wandise ukwabelana kwakho okubonakalayo futhi wehlise izindleko zakho ngokuchofoza ngakunye. Ohambeni olude, lokhu kuzothuthukisa ukuhambisana kwezikhangiso zakho futhi kukhuphule izinga lakho lokuguqulwa. Ungamangala nokuthi kungakanani ukuchofoza okuthola emkhankasweni wakho ngale ndlela. Vele uqiniseke ukuthi ufunda imininingwane engezansi. Okwamanje, zijabulise nge-AdWords!
Using the phrase match feature in Adwords can increase your campaign’s visibility by allowing you to show ads to people who are searching for your exact keyword or close variations of it. By placing an opt-in form on your website, you can capture visitors’ details for email marketing. While page views are a way to measure how many people visit your website, unique visitors are considered unique. You can create personas to represent different types of users.
Using close variants for keywords will help you target lower volume keywords. Google will ignore keywords with function words. This results in hundreds of similar keywords waiting to serve ads. Google’s recent announcement of close variants demonstrates the power of phrase match. Iphoqa abathengisi bokusesha ukuthi bacabange ngokwenza kahle kanye namasu we-SEM. Ingakwazi ukuthuthukisa ukuguqulwa ngokufika izikhathi eziyisithupha. Ukufanisa ibinzana kunezinzuzo eziningi. Leli thuluzi lizokunikeza umbono onembe kakhudlwana wokuthi ungayithuthukisa kanjani imiphumela yomkhankaso wakho.
Ngenkathi ukufanisa okubanzi nokufanisa amagama kokubili kuyasiza, banokuhlukahluka kanye nezinzuzo zabo. Ukufanisa ibinzana kudinga ukucaciswa okwengeziwe kunokufanisa okubanzi, kodwa akubukeli phansi ukubaluleka kokuhleleka kwamagama. Ngaphezu kokudinga amagama angukhiye amancane, ukufanisa ibinzana kukuvumela futhi ukuthi wengeze umbhalo owengeziwe embuzweni wakho. Le nketho ibiza kakhulu, kodwa kunemiphumela emikhulu kunokulinganisa okubanzi. Ibuye ibe nezimo kakhulu kunokulinganisa okubanzi, engabonisa izikhangiso ezisekelwe ebangeni elibanzi lamagama okusesha.
Uma ungaqiniseki ukuthi yimaphi amagama ongawasebenzisa, imisho match kuyindlela yokuhamba. Isikhangiso esijwayelekile esikhomba kalula ekhasini lesigaba somkhiqizo singase sisebenze, kuyilapho isikhangiso sokufanisa ibinzana elifana negama elingukhiye liqondiswe kakhulu. Lapho isetshenziswa ngendlela efanele, ukufanisa ibinzana kungakhuphula isikolo sakho sekhwalithi. Kodwa kufanele uqaphele ukukhetha imishwana yakho ngokucophelela. Lokhu kuzokusiza ukuthi uthuthukise umkhankaso wakho we-Adwords.
Lapho isetshenziswe ngendlela efanele, ukufanisa ibinzana ku-Adwords kungakusiza uhlaziye amakhasimende akho’ usesha futhi unqume ukuthi hlobo luni lwamagama angukhiye abawafunayo. Lapho isetshenziswe kahle, ukufanisa ibinzana kungakusiza unciphise izethameli zakho futhi ukwandise imbuyiselo yakho ekuchithweni kwezikhangiso. Kuyasiza futhi ukusebenzisa ukufanisa amagama ngokuhambisana nokubhida okuzenzakalelayo. Bese, ungahlola imiqondo ehlukene yezikhangiso futhi uthuthukise imikhankaso yakho yezikhangiso’ ukusebenza.
Ukusebenzisa amagama angukhiye angalungile kuyindlela enhle yokuthuthukisa inhloso yakho yosesho. Lawa magama angukhiye angasetshenziswa ukuze akhiphe izikhangiso zamatshe abomvu noma izinketho ezifanayo, ngokwenza imikhankaso yakho isebenze kangcono. Ngaphezu kwalokho, amagama angukhiye angalungile akuvumela ukuthi wehlele izethameli zakho ozihlosile, ukunciphisa ukusetshenziswa kwezikhangiso nokuqinisekisa imikhankaso eqondiswe kakhulu. Ukusebenzisa i-Google Ads Keyword Planner yamahhala ukuhlonza amagama angukhiye angaba mabi kuyindlela enhle yokuqala.
Ungathola kalula lawa magama angukhiye angalungile ngokusebenzisa i-Google futhi uthayiphe amagama angukhiye ozama ukuwakhomba. Engeza wonke amagama angukhiye angahambisani negama lokusesha ohlwini lwakho lwamagama angukhiye aphikisayo e-AdWords. Ungaphinda uhlole ikhonsoli yakho yosesho lwe-Google kanye nezibalo ukuze unqume ukuthi yimaphi amagama anenhloso yosesho engemihle. If you find a search query with a low conversion rate, it’s best to remove it from your ad campaign altogether.
When people search for products or information, they usually type in words and phrases related to the product or service they want. If you have relevant negative keywords, your ads will show up ahead of your competitors’ izikhangiso. Ngaphezu kwalokho, this will increase the relevance of your campaign. Ngokwesibonelo, if you sell mountain climbing equipment, you’ll want to bid on “climbing gear” rather than the more general term “free,” which will be displayed to all users.
If you want to avoid ads based on exact match searches, you should consider using negative broad match keywords. Ngale ndlela, you won’t appear for any negative keywords if a user types in both the exact match keyword phrase and the phrase. Ungaphinda ukhethe ukusebenzisa amagama angukhiye wokufanisa ncamashi uma amagama ebhrendi yakho ehlobene eduze noma amagama afanayo.. Ungasebenzisa ngisho amagama angukhiye afanayo angalungile ukuze uhlunge izikhangiso ngokusekelwe emigomeni.
Ukumaketha kabusha nge-Adwords kuyindlela enamandla yokuthengisa iwebhu eyenza amabhizinisi abonise izikhangiso ezifanele kubavakashi bangaphambili bewebhusayithi yabo.. Leli su lisiza amabhizinisi ukuthi axhumane kabusha nezivakashi ezedlule, okuholela ekwandeni kokuguqulwa nemikhondo. Nazi ezinye zezinzuzo zokumaketha kabusha. Okokuqala nje, ikusiza ukuthi ufinyelele izivakashi zewebhusayithi ezedlule ngendlela yomuntu siqu. Okwesibili, leli su likusiza ukuthi ulandelele futhi uhlaziye ukuthi yiziphi izivakashi ezingase zithenge imikhiqizo namasevisi. Okwesithathu, ukumaketha kabusha kusebenza kunoma yiliphi ibhizinisi losayizi.
Uma kuziwa ekumaketheni kabusha nge-Adwords, kulula ukudideka. Eqinisweni, lolu hlobo lokukhangisa lufana nokukhangisa kokuziphatha okuku-inthanethi. Lapho abantu beshiya iwebhusayithi, ulwazi lwabo lushiya umkhondo walokho abakufunayo nabakudingayo. Ukumaketha kabusha nge-Adwords kusebenzisa lolu lwazi ukukhomba izivakashi ezihlangabezana nemibandela yakho. Ngaphezu kokuhlehlisa kabusha, ungasebenzisa idatha ye-Google Analytics ukuze uhlukanise uhlu lwakho lokumaketha kabusha.
