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Kunezindlela eziningi ezihlukene zokusebenzisa i-AdWords ukukhuthaza iwebhusayithi yakho. Abantu abaningi bayisebenzisa ngokukhokha ngokuchofoza, kodwa ungasebenzisa futhi ukubhida kwe-cost-per-impression noma i-cost-per-acquisition ukuze uqondise izethameli ezithile. Abasebenzisi abathuthukile bangasebenzisa i-AdWords ukuze bakhe amathuluzi ahlukahlukene okuthengisa, njengokwenza amagama angukhiye nokwenza izinhlobo ezithile zokuhlola. Funda indlela yokusebenzisa i-AdWords ukuze uphromothe iwebhusayithi yakho!
Amaqembu ezikhangiso zegama elingukhiye elilodwa awusizo uma uzama ukugxilisa imizamo yakho egameni elithile losesho. Ngokwenza lokhu, ungagwema ukukhokhela ukuchofoza okungabalulekile futhi uqinisekise ukuthi izikhangiso zakho zicushwa kuphela ngemibuzo efanele. Nokho, Amaqembu esikhangiso segama elingukhiye elilodwa anezinkinga zawo. Okokuqala, zidinga ukuthi udale izinguqulo ezimbili ezihlukene zekhophi yesikhangiso efanayo yegama elingukhiye ngalinye. Lokhu kudla isikhathi futhi kungaholela ekukhungathekeni uma unganaki ama-nuances wegama elingukhiye.
Okwesibili, Amaqembu esikhangiso segama elingukhiye elilodwa angakhuphula isikolo sakho sekhwalithi. Isikolo sekhwalithi siyisilinganiso sekhwalithi yesikhangiso sakho, ikhasi lokufika kanye negama elingukhiye. Izikolo eziphakeme zisho izikhangiso zekhwalithi engcono nezindleko eziphansi. Izikhangiso ezinemiphumela yekhwalithi ephezulu kungenzeka ziboniswe emiphumeleni yosesho. Okwesithathu, Amaqembu esikhangiso segama elingukhiye elilodwa angase abe inselele ukuwasebenzisa, kodwa kuwufanele isikhathi nomzamo. Uzobona i-ROI eyengeziwe ezinyangeni ezimbalwa.
Enye inzuzo yamaqembu esikhangiso egama elingukhiye elilodwa ukuthi akunikeza ukulawula okwengeziwe ku-akhawunti yakho. Lokhu kuwusizo ikakhulukazi uma unemikhiqizo noma amasevisi amaningi. Ngale ndlela, ungagxilisa izinsiza zakho futhi uthuthukise imikhankaso yakho ngezikhangiso ezihambisana kakhulu namakhasi okubikezela. Amaqembu ezikhangiso zegama elingukhiye elilodwa nawo abiza kakhulu futhi anganciphisa i-CPC yakho futhi athuthukise i-CTR yakho. Ngakho-ke, kuyafaneleka ukusebenzisa ama-SKAG uma uthuthukisa imikhankaso yakho yokumaketha yenjini yokusesha.
Enye inzuzo yama-SKAG ukuthi iqinisekisa izikolo zekhwalithi ephezulu. I-Adwords’ amaphuzu ekhwalithi ashintsha njalo futhi asekelwe ezintweni ezihlukahlukene, ezingabonakali kalula ngaphandle. Kodwa ngokujwayelekile, Ama-SKAG akhulisa i-CTR futhi angcono ekuqondiseni amagama athile okusesha kunemishwana yamagama angukhiye abanzi. Ngakho-ke uma ufuna indlela engcono yokukhomba izethameli zakho, zama ukuyidalela i-SKAG.
Uma ufuna ukukhulisa umkhankaso wakho wokumaketha we-Google Adwords, kufanele ucabange ukusebenzisa ukubhida okuzenzakalelayo. Lobu buchwepheshe buzuzisa kakhulu, kodwa udinga ukuqiniseka ukuthi uyiqapha ngendlela efanele. Ukubhida okuzenzakalelayo kufanele kusetshenziswe kanye namaseli akho ampunga ukuze uthole okuningi emkhankasweni wakho wesikhangiso. Ukuze uqalise, nanka amathiphu:
Sebenzisa uhlobo lwebhidi ye-CPC Ethuthukisiwe. Lolu hlobo lwebhidi lufana nokubhida okwenziwa mathupha, kodwa ungathemba i-algorithm yezikhangiso ze-Google ukwenza izinguquko ezidingekayo. Ukubhida kwe-CPC okuthuthukisiwe kuyisinyathelo sokuqala esihle sokuzenzakalela. Ukuze unike amandla lolu hlobo lokubhida, chofoza ibhokisi lokuhlola elingezansi kwesilungiselelo sokubhida ngesandla bese ukhetha i-Enhanced CPC kusukela kokwehliswayo. Ibhidi ephezulu izocabangela ngokuzenzakalelayo i-CPC ephezulu kakhulu.
Isu lebhidi olisebenzisayo lizoncika ezinhlosweni zakho nemigomo yemali engenayo. Kunezinhlobo eziyisithupha zamasu okubhida i-Google ewanikezayo. Ngamunye unemigomo yawo kanye nokutholakalayo. Khetha elingcono kakhulu lebhizinisi lakho. Qiniseka ukuthi wakha amafaneli okuguqulwa ukuze ulandelele imiphumela yomkhankaso wakho. Uzodinga ukuthuthukisa isu lakho lebhidi. Ukusebenzisa ukubhida okuzenzakalelayo kuzokusiza ukhulise inzuzo yakho, kodwa akuqinisekisi 100% ukusabalala.
Ukusebenzisa izindleko eziqondiwe ngokutholwayo ngakunye (CPA) isu likunikeza ukulawula okwengeziwe kokubhida okuzenzakalelayo. Kuyindlela enhle kakhulu yokusetha amabhidi akho ngokusekelwe ekubuyiselweni okulindelekile kokuguqulwa. Ngaphezu kokusetha i-CPC eqondiwe, ungasebenzisa leli su kuyo yonke imikhankaso namaqembu ezikhangiso. Uma uyayazi i-CPA yakho, ungasebenzisa ukubhida okuzenzakalelayo kuwo wonke amaqembu ezikhangiso nemikhankaso.
Kubalulekile ukuqapha isu lokubhida elizenzakalelayo. Ukubhida okuzenzakalelayo kunezinzuzo eziningi, okuhlanganisa amazinga okuguqulwa anyukile. Ingase futhi isetshenziselwe ukunweba izinhlobo ezintsha noma izigaba. Ngokusebenzisa idatha ebandayo, ukubhida okuzenzakalelayo kungabikezela ukuthi ukuthengiswa kuzokwenzeka nini, okubuye kuthuthukise amazinga akho okuguqulwa. Uma uzimisele ngokwandisa i-ROI yakho, ukubhida okuzenzakalelayo kuyindlela okufanele uhambe ngayo. Ama-tweaks ambalwa angenza umehluko emkhankasweni wakho.
Ziningi izindlela zokuthuthukisa Isikolo sakho Sekhwalithi yemikhankaso ye-Adwords. Ngaphezu kokuthuthukisa i-CTR yakho nezinga lokuchofoza, kufanele wenze ikhasi lakho libe lula ukulizulazula ezivakashini. I-Google izokala izikhangiso zakho ngokusekelwe ekusebenzeni kwazo komlando, ukuhambisana netemu lokusesha, nezinga lokuchofoza. Indlela enhle yokuthuthukisa Isikolo sakho Sekhwalithi ukuzungezisa izikhangiso zakho njalo futhi uzihlole ngokumelene nezinye. I-algorithm ye-Google ihlola ukusebenza kukonke kwesikhangiso ngasinye ukuze isinike amaphuzu ekhwalithi ephezulu ngangokunokwenzeka.
Izinga lokuchofoza (I-CTR) yegama elingukhiye iyisici sokuqala ekunqumeni Isilinganiso Sekhwalithi yegama elingukhiye. Inani eliphakeme kakhulu lama-CTR, isikhangiso sakho sihambisana kakhulu nesisheli. Ngaphezu kwalokho, izikhangiso ezinama-CTR aphezulu zizokleliswa phezulu emiphumeleni yosesho yemvelo. Nokho, ukuthuthukisa Isikolo sakho Sekhwalithi, kufanele uzijwayeze nazo zonke izici ezithinta i-CTR. Hlela ukuba ne-CTR ye 7 noma ngaphezulu.
Kunezici ezimbalwa ezinomthelela Kumphumela Wekhwalithi wezikhangiso zakho. Ungasebenzisa amasu amaningi ukuthuthukisa amaningana awo. Ungasebenzisa futhi Ukuhlola Kuqala Kwesikhangiso Se-Google kanye Nethuluzi Lokuxilonga ukuze ubone ukuthi yini engasebenzi. Kunezindlela ezinhle zokuthuthukisa Ikhwalithi yakho Yekhwalithi ku-Adwords futhi wandise i-CTR yakho. Ngale ndlela, uzokwazi ukukhulisa inani lemibono etholwa yizikhangiso zakho futhi ukhokhe kancane ngakunye.
Ngaphezu kokuthuthukisa i-CTR, I-Quality Score yomkhankaso wakho we-AdWords inquma ukuthi izikhangiso zakho ziyakuthola yini ukuchofozwa. Lokhu kungenxa yokuhambisana kwamagama angukhiye kanye nombhalo osetshenziswe esikhangisweni. Isikolo sekhwalithi siphinde sicabangele ulwazi lwekhasi lokubikezela. Ukuqonda zonke izici ezintathu kuzokusiza ukuthi unqume ukuthi yiziphi izinguquko okufanele zenziwe emkhankasweni wakho. Ukulungisa lezi zici kuzokwandisa ithrafikhi nokuchofoza. Indlela engcono kakhulu yokuthuthukisa isikolo sakho sekhwalithi ukuhlola amasu ahlukene futhi ubone ukuthi yimaphi asebenza kangcono ebhizinisini lakho.
Ukwandisa isikolo sakho Sekhwalithi kuyingxenye ebalulekile yomkhankaso wakho wokusesha okhokhelwayo. Kungenye yezinto ezibaluleke kakhulu ezinquma ukuthi izikhangiso zakho zisebenza kahle kangakanani. Ukuphakama kwakho kwekhwalithi Score, ibhidi yakho ye-CPC iphezulu. Ukuthuthukisa Isilinganiso sakho Sekhwalithi kuzokunikeza umkhawulo wokuncintisana ngaphezu kwamabhidi aphezulu futhi kwandise i-ROI yakho. Kodwa khumbula, akukho ukulungisa okusheshayo kokuthuthukisa isikolo sakho sekhwalithi. Kuthatha isikhathi, ukuhlola, kanye nokucwengwa.
Izindleko ngokuchofoza ngakunye (CPC) ngoba i-Adwords iyahlukahluka ngokuya ngemboni kanye negama elingukhiye. Ngenkathi isilinganiso se-CPC se-Adwords sinjalo $2.32, amanye amagama angukhiye abiza kakhulu kunamanye. Ukuncintisana kwemboni kudlala indima ekunqumeni izindleko ze-Adwords. Ngokwesibonelo, “ukuphepha ekhaya” ikhiqiza ukuchofoza okuphindwe kahlanu kunokuchofoza “upende.” Nokho, I-Harry's Shave Club isebenzisa igama elingukhiye “induku yokushefa” ukukhangisa nokukhokha $5.48 ngokuchofoza ngakunye. Yize lena kuyi-CPC ephansi kunezinye izinkampani, zisabekwe ekhasini lesithathu lemiphumela yosesho futhi zakhiqizwa $36,600.
Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kuye ngekhwalithi yegama elingukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Ngokufanelekile, zontathu lezi zici zihambisana nomkhiqizo noma isevisi ekhangiswayo. I-CTR ephezulu isho ukuthi isikhangiso siwusizo kubasebenzisi. Lolu lwazi luzokusiza ukuthi unqume ukuthi yimalini isikhangiso ngasinye. Ekugcineni, umgomo uwukuthuthukisa izindleko zakho ngokuchofoza ngakunye ukuze uthole i-ROI ehamba phambili.
Enye imethrikhi ebalulekile izindleko zokuguqulwa ngakunye. Uma i-CPC yesikhangiso ikhula, izinga lokuguqulwa eliphezulu lilindelwe. Ukusebenzisa isici sokuthuthukisa ibhidi ye-CPC ye-Google kuzokusiza ukufeza lokhu. Lesi sici silungisa ngokuzenzakalelayo amabhidi akho ngokusekelwe emiphumeleni yesikhangiso. Kungcono kakhulu kumagama angukhiye we-niche ngoba ikuvumela ukuthi welule isabelomali sakho. Izindleko ezimaphakathi ngokuguqulwa ngakunye kwe-Adwords ngu $2.68.
Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kuye ngomkhakha. Ngenkathi ukukhangisa kwe-adwords kumasayithi ayimfihlo kubiza ngaphansi $1, I-Google yenza iningi lemali engenayo ngokudlala izikhangiso zosesho. Kungenzeka ukuthi ukhokhe kancane, kodwa lokhu kuchofoza kungase kungaqondisiwe ngokwanele. Ama-CPC asethwa izinqubo zokubhida noma amafomula asetshenziswa izinkampani zezikhangiso. Abashicileli bewebhusayithi, Ngokwesinye isandla, khokhela umkhangisi uma isivakashi sichofoza isikhangiso.
I-CPC yezikhangiso ze-Facebook ingashintsha kuye ngokuthi abantu basabela kanjani ezikhangisweni. Ungakwazi futhi ukusetha ngokwenza ibhidi ye-CPC yezikhangiso ze-Facebook. Inani eliphakeme kakhulu lama-CPC $0.45 ngezikhangiso ezimpahleni ngenkathi ephezulu kakhulu $3.77 kubakhangisi bezezimali. Enye indlela yokwenza imali ku-Facebook ukusebenzisa izikhangiso zomdabu. Lezi zikhangiso zibukeka njengengxenye yebhulogi futhi azibonakali. Tabola, Ngokwesibonelo, iyinethiwekhi yezikhangiso zomdabu ezidumile.
