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Unqume ukukhangisa ku-Google AdWords. Kodwa uthola kanjani imiphumela engcono kakhulu? Yiziphi izici ze-AdWords? Kuthiwani ngokumaketha kabusha? Uzothola kulesi sihloko. Futhi qhubeka ufunda ukuze uthole ulwazi olwengeziwe! Bese, sebenzisa lawa macebiso ukuze uthole imiphumela engcono kakhulu! Uzojabula ngokuthi ukwenzile! Qhubeka nokufunda ukuze ufunde kabanzi mayelana nokukhangisa kwe-Google AdWords futhi uthole okuningi ezikhangisweni zakho!
Izinzuzo zokukhangisa ku-Google AdWords ziningi. Uhlelo luyindlela enhle yokwandisa ukuchayeka nokushayela ithrafikhi ebhizinisini lakho lendawo. Izikhangiso zibonakala kuyo yonke inethiwekhi ye-Google futhi zethulwa kubantu abasesha iwebhu. Lokhu kukuvumela ukuthi ulandelele ngqo ukuthi bangaki abantu ababuka izikhangiso zakho, chofoza kubo, futhi uthathe isinyathelo osifunayo. Lokhu kungaba yithuluzi elibalulekile lokukhulisa ukuthengisa nokuqwashisa ngomkhiqizo.
Enye inzuzo yokusebenzisa i-Google AdWords yikhono lokukhomba izethameli ezithile ngokusekelwe endaweni, amagama angukhiye, ngisho nesikhathi sosuku. Amabhizinisi amaningi asebenzisa izikhangiso phakathi neviki kuphela kusukela 8 AM kuye 5 PM, kuyilapho ezinye eziningi zivaliwe ngezimpelasonto. Ungakhetha izethameli zakho oziqondisayo ngokuya ngendawo yazo neminyaka yobudala. Ungakwazi futhi ukudala izikhangiso ezihlakaniphile nokuhlolwa kwe-A/B. Izikhangiso ezisebenza kahle kakhulu yilezo ezihambisana nebhizinisi lakho’ imikhiqizo namasevisi.
Ukuhlobana okuqinile phakathi kwamagama angukhiye owasebenzisayo kuwebhusayithi yakho kanye nombhalo wesikhangiso kubalulekile ukuze uphumelele ku-Google AdWords. Ngamanye amazwi, ukuvumelana phakathi kwamagama angukhiye kuzokwenza izikhangiso zakho zivele kaningi futhi zikuzuzele imali eningi. Lokhu kuvumelana yilokho i-Google ekubukayo ezikhangisweni futhi izoklomelisa uma ugcina ukuvumelana kwakho. Indlela engcono kakhulu yokukhangisa ku-Google AdWords ukukhetha ibhajethi ongakwazi ukuyikhokhela ngokunethezeka futhi ulandele amathiphu anikezwe inkampani..
Uma umusha ku-Google AdWords, ungavula i-Akhawunti ye-Express yamahhala ukuze ufunde kabanzi mayelana nohlelo. Uma usunokuqonda okuyisisekelo kwesixhumi esibonakalayo, ungachitha isikhathi ufunda mayelana nesistimu, noma uqashe umuntu ozokusiza. Uma ungakwazi ukuphatha uhlangothi lobuchwepheshe lwenqubo, uzokwazi ukuqapha izikhangiso zakho futhi ugade ukuthi zisebenza kahle kangakanani ebhizinisini lakho.
Kunezici eziningana ezingathinta izindleko ze-Adwords. Okokuqala nje, ukuncintisana kwegama lakho elingukhiye kuzoba nomthelela ezindlekweni ngokuchofoza ngakunye. Amagama angukhiye aheha ithrafikhi eyengeziwe abiza kakhulu. Ngokwesibonelo, inkampani ehlinzeka ngezinsizakalo zomshuwalense kufanele yazi ukuthi izindleko zayo ngokuchofoza ngakunye (CPC) ingafinyelela $54 ngegama elingukhiye kule niche yokuncintisana. Ngenhlanhla, kunezindlela zokwehlisa i-CPC yakho ngokuthola i-AdWords Quality Score ephezulu futhi uhlukanise izinhlu zamagama angukhiye amakhulu zibe amancane.
Okwesibili, ukuthi yimalini ozoyisebenzisa emkhankasweni wakho wesikhangiso kuzoncika embonini yakho. Izimboni zamanani aphezulu zingakwazi ukukhokha ngaphezulu, kodwa ibhizinisi elisezingeni eliphansi lingase lingabi nesabelomali sokusebenzisa imali engaka. Izindleko zokuchofoza ngakunye kulula ukuzihlola futhi zingaqhathaniswa nedatha ye-Analytics ukuze kunqunywe izindleko zangempela zokuchofoza. Nokho, uma uyibhizinisi elincane, cishe uzokhokha ngaphansi $12,000 noma ngaphansi.
I-CPC inqunywa ukuncintisana kwamagama angukhiye owakhethayo, ibhidi yakho ephezulu, kanye nekhwalithi yakho yamaphuzu. Ukuphakama kwakho kwekhwalithi Score, imali eningi ozoyisebenzisa ngokuchofoza ngakunye. Futhi khumbula ukuthi izindleko eziphezulu ze-CPC azikho neze ngcono. Amagama angukhiye ekhwalithi ephezulu azokhiqiza i-CTR ephezulu kanye ne-CPC ephansi, futhi bazothuthukisa amazinga akho ezikhangiso emiphumeleni yosesho. Yingakho ucwaningo lwamagama angukhiye lubalulekile kumabhizinisi amancane, noma besaqala nje.
Njengomkhangisi, kufanele futhi ucabangele izibalo zabantu abalaleli bakho. Nakuba ukusesha kwedeskithophu kanye nekhompyutha ephathekayo kusavamile nanamuhla, baningi abantu abancamela ukusebenzisa omakhalekhukhwini babo ekusesheni kwabo. Udinga ukwenza isiqiniseko sokuthi wabela ingxenye enkulu yesabelomali sakho kubantu abasebenzisa amadivaysi eselula. Kungenjalo, uzogcina umoshe imali kuthrafikhi engafanelekile. Uma ufuna ukwenza imali nge-Adwords, udinga ukudala isikhangiso esikhanga laba bantu.
Ukuthi umusha ku-AdWords noma ukhipha abaphathi bayo, kungenzeka ukuthi ubulokhu uzibuza ukuthi uyazuza yini ngakho. Kungenzeka futhi ukuthi ubuzibuza ukuthi ngabe i-ejensi osebenza nayo yenza umsebenzi ongcono kakhulu ngangokunokwenzeka. Ngenhlanhla, kunezici ezimbalwa ze-AdWords ezingasiza inkampani yakho ukuthi izuze ngokugcwele kunkundla yokukhangisa. Lesi sihloko sizochaza izici ezinhlanu ezibalulekile okufanele uzibheke ku-AdWords.
Esinye sezici eziyisisekelo ze-Adwords ukukhomba indawo. Itholakala ngaphansi kwemenyu yezilungiselelo zomkhankaso futhi ivumela kokubili ukuqondisa okuguquguqukayo nendawo ethile. Lokhu kungaba usizo ikakhulukazi kumabhizinisi amancane, njengoba ivumela izikhangiso ukuthi ziboniswe kuphela ekusesheni okuvela endaweni ethile. Ungaphinda ucacise ukuthi ufuna izikhangiso zakho zivele kuphela kusesho olusho ngokusobala indawo yakho. Kubalulekile ukusebenzisa ukukhomba indawo ngangokunokwenzeka – izokwandisa ukusebenza kahle kokukhangisa kwakho.
Esinye isici esibalulekile se-AdWords ukubhida. Kunezinhlobo ezimbili zamabhidi, eyodwa ngeyezikhangiso ezenziwa mathupha futhi enye ngeyezikhangiso ezizenzakalelayo. Ungakwazi ukunquma ukuthi iyiphi elungele umkhankaso wakho ngokusekelwe ohlotsheni lwezikhangiso oziqondise kanye nemali ofuna ukuyisebenzisa kuzo zonke.. Ukubhida mathupha kuyinketho engcono kakhulu yamabhizinisi amancane, kuyilapho ukubhida okuzenzakalelayo kuyinketho engcono kakhulu kwezinkulu. Ngenjwayelo, ukubhida okwenziwa ngesandla kubiza kakhulu kunokubhida okuzenzakalelayo.
Ezinye izici ze-Adwords zifaka osayizi bezikhangiso bangokwezifiso kanye nobuchwepheshe obuhlukahlukene bezikhangiso zokubonisa. I-flash ivalwa kancane kancane, kodwa ungasebenzisa amafomethi ahlukene ezikhangisweni zakho. I-Google futhi ikuvumela ukuthi ungeze izixhumanisi zesayithi ezikhangisweni zakho, okungakhuphula i-CTR yakho. Inethiwekhi enkulu ye-Google yamaseva ivumela inkundla yokuphakela izikhangiso esheshayo. Isistimu yayo yokubhida iphinde ivumele ukwenziwa kwemephu yengqikithi, okungaba usizo ekuqondiseni izikhangiso zakho ezindaweni ezihamba phambili nokubalwa kwabantu.
Ukumaketha kabusha i-Adwords kukuvumela ukuthi uqondise izivakashi kuwebhusayithi yakho ngokusekelwe ekuziphatheni kwazo kwangaphambilini. Lokhu kuwusizo kumawebhusayithi amakhulu anemikhiqizo noma amasevisi amaningi. Ukukhangisa kabusha kuhloselwe izethameli ezithile, ngakho kuwukuhlakanipha ukuhlukanisa izivakashi kusizindalwazi sakho. Lokhu kuqinisekisa ukuthi izikhangiso ezivela kubasebenzisi bakho zihlobene nemikhiqizo noma amasevisi abasanda kuwabuka. Uma ufuna ukuthola okuningi emkhankasweni wakho wokumaketha kabusha, kufanele uqonde inqubo yokuthenga yekhasimende lakho.
Ukuze uqalise, dala i-akhawunti yamahhala ngohlelo lwe-Google lokumaketha kabusha. Lokhu kuzokusiza ukuthi ulandelele ukuthi yiziphi izikhangiso ezichofozwayo nokuthi yiziphi ezingachofozwayo. Ungakwazi futhi ukulandelela ukuthi yiziphi izikhangiso eziguqukayo. Lokhu kuzokusiza ukuthi uthuthukise imikhankaso yakho ye-adwords futhi uthuthukise ukusebenza kahle kwenjini yokusesha yewebhusayithi yakho. Nokho, le ndlela iyabiza futhi kufanele wazi kahle ukuthi ungasetha kanjani ibhajethi yakho ukuze uthole imbuyiselo engcono kakhulu ekusetshenzisweni kwakho kokukhangisa.
Uma umake ithemu, kufanele ubhide kukho. Izimpawu zokuhweba zinhle kakhulu ebufakazini bomphakathi namagama angukhiye. Ungasebenzisa amagama angukhiye anophawu lokuhweba ezikhangisweni zakho nasekhophini yesikhangiso, uma igama lihambisana nebhizinisi lakho. Ungasebenzisa futhi amagama anophawu lokuhweba ukuze udale ikhasi lokufika ngegama elingukhiye. Isikolo sekhwalithi yamagama angukhiye anophawu lokuhweba sincike ezintweni ezimbalwa, kuhlanganisa nendlela ababhide ngayo.
Kunezizathu ezintathu ezijwayelekile zokugwema ukubhida kumagama angukhiye anophawu lwentengiso ku-Adword. Okokuqala, awukwazi ukusebenzisa uphawu lwakho lokuhweba kukhophi yesikhangiso uma lungagunyaziwe umnikazi wophawu. Okwesibili, uphawu lokuhweba alukwazi ukusetshenziswa kukhophi yesikhangiso uma luyingxenye yewebhusayithi yenye inkampani. I-Google ayiwavimbi amagama angukhiye anophawu lokuhweba, kodwa kuyabadikibalisa. Iphinde ikhuthaze ukuncintisana kwamagama angukhiye anophawu lokuhweba futhi inikeza inani elingeziwe.
Uma izimbangi zakho zisebenzisa igama lakho lokuthengisa, bangabhida kuyo ukuze bakhulise ithuba labo lokuvela kumaSERP. Uma ungabhidi kukho, oqhudelana naye angase asizakale. Kodwa uma lowo oqhudelana naye engazi ukuthi ubhida egameni lomkhiqizo wakho, kungase kulungele ukwengeza igama elingukhiye eliphikisayo ku-akhawunti yakho. Noma kunjalo, uzoba nethuba elingcono lokuwina kumaSERP anegama elivikelwe uphawu lokuhweba.
Esinye isizathu sokugwema ukubhida kumagama angukhiye aphawuliwe ukuthi ukusetshenziswa kwegama elingukhiye akunakwenzeka ukudida abathengi.. Nokho, izinkantolo eziningi zithole ukuthi ukubhida kumagama angukhiye anophawu lokuhweba akubandakanyi ukwephulwa kwezimpawu zokuhweba. Nokho, lo mkhuba unemithelela yezomthetho. Ingase ilimaze ibhizinisi lakho, kodwa ngokuhamba kwesikhathi kungase kukuzuzise. Leli iphutha elivamile ekukhangiseni kwe-PPC. Imiphumela yomthetho yalo mkhuba ayicacile, futhi kubalulekile ukugwema noma yikuphi ukungezwani okungenzeka ngaphambi kokubhida.
