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I-Adwords Basics – Ungaqala Kanjani Nge-Adwords

I-Adwords

You’ve probably heard of PPC advertising, but you’ve probably never used Google’s advertising platform, I-Adwords. This article will provide an overview of PPC advertising, including its Bidding model, Ucwaningo lwamagama angukhiye, and budgeting. Ukuze uqalise, landela lezi zinyathelo. These are the first steps to a successful PPC campaign. If you want to increase your visibility and boost your conversion rates, click here. Ukuze uthole ulwazi olwengeziwe, read our AdWords guide.

Khokha ngokuchofoza ngakunye (I-PPC) ukukhangisa

Using pay-per-click advertising on Adwords is an excellent way to get quick exposure. Although the actual formula is complex, it is relatively simple to understand. The amount an advertiser bids will determine the cost of a click. Once approved, ads are usually published immediately. Ngaphezu kwalokho, PPC ads can be customized to target specific locations. Kwezinye izimo, PPC targeting can be done to the zip code level.

PPC accounts are categorized into campaigns and ad groups, which are made up of keywords and relevant ads. Ad groups contain one or more keywords, depending on the needs of the business. Some PPC specialists use single keyword ad groups, allowing them to have maximum control over bidding and targeting. Regardless of how you choose to organize your campaign, Adwords offers many benefits.

In addition to search engine marketing, PPC advertising on Adwords offers the added benefit of email marketing. Constant Contact’s email marketing tool works perfectly with PPC advertising, making the process of creating and launching ads a snap. As a freelance writer, Raani Starnes specializes in real estate, marketing, and business content. She also enjoys writing about food and travel.

PPC advertising has many advantages. For one thing, PPC advertising lets you target customers and adjust your bids based on the data and location of your audience. You can use this data to adjust your bids according to what your customers are searching for. Ngaphezu kwalokho, you can use data insights to optimize your campaigns and minimize wasteful advertising spend. You can also choose from several ad formats, such as shopping ads that show your products in a prime position, and display remarketing, which encourages conversions.

The benefits of PPC advertising are clear. You can use different keywords and advertising campaigns to target different groups and audiences. Pay-per-click advertising works on both desktop and mobile platforms, and it leverages the power of the Internet. Almost everyone uses the internet to find what they need, and you can take advantage of this fact. When used correctly, pay-per-click advertising on Adwords is a great way to get the attention of potential customers.

Imodeli yokubhida

You can use the bid model for Adwords to determine how much you should spend on certain ad slots. The auction takes place every time there is a vacancy in an ad slot, and it decides which ads will appear in the spot. You can choose to focus on clicks, okuvelayo, ukuguqulwa, views, and engagements, and you can also use cost-per-click bidding to pay only when a person clicks on your ad.

The Maximize Conversions strategy uses machine learning to maximize your clicks and spend within your daily budget. It considers factors such as time of day, indawo, and operation system. It then sets a bid that maximizes conversions for the daily budget you enter. This strategy is ideal for people with high budgets who want to find volume and strong conversion performance without wasting money. Aside from optimizing your clicks, the Maximize Conversions strategy also saves you time by automating your bids.

You can also try the manual CPC model. It attracts quality traffic and ensures a high click-through rate. Nokho, it requires a lot of time. Many campaigns aim for conversions, and manual CPC may not be the right option for them. If you want to increase your conversions from your clicks, you can choose to use the enhanced CPC model. This model is a great choice for remarketing and branded campaigns.

Njengoba kushiwo ngenhla, Google offers different bidding models for different advertisement campaigns. So you need to understand the goals of your campaign before determining the bidding model for Adwords. Different campaigns will benefit from different strategies for increasing conversions. You must choose the right strategy for your campaign. Ngakho, what are the best bidding strategies for each campaign? Let us look at some of the most common strategies in Adwords and learn from them.

Smart bidding is the best choice for increasing conversion rates. Smart bidding models automatically adjust bids based on the probability of conversions. Using targeted cost-per-acquisition bidding can help you catch these low-cost conversions. Nokho, you must remember that frequent bidding changes can reduce your ad revenue. Ngakho-ke, adjusting your bids frequently can damage your budget and your conversion rate. This is why Smart Bidding Models Are Best for Increasing Your Revenue

Ucwaningo lwamagama angukhiye

The importance of keyword research in the planning stage of an Adwords campaign cannot be overstated. Keyword research will allow you to set realistic expectations for your campaigns and ensure that they are targeted and effective. It will also help you to identify relevant keywords for your campaign. When planning for your campaign, you must be as specific as possible and consider your overall project goals and audience. To help you find the most relevant keywords, you can use the Google Keyword Planner.

The process of keyword research is a great way to determine what words are being used on a daily basis to search for your product or service. Once you know which keywords are trending in your industry, you can determine which phrases and words will generate the most traffic. This process will help you develop an effective advertising strategy for your site and make sure it ranks high in search engine results. To increase your chances of getting organic traffic, use a keyword tool such as Google’s Keyword Planner.

Another way to find relevant keywords is to use Google Trends. This will show you the number of searches for your keywords and what percentage of those searches were on your competitor’s website. Keyword research should not be limited to just search volume and popularity – you should also consider how many people searched for your products or services. By utilizing these metrics, you can increase your chances of making more profits. While the process of keyword research is largely manual, it can be enhanced by various metrics.

When defining profitable markets and understanding search intent, keyword research can help you find a niche that will generate a positive ROI. This research will give you statistical insight into the minds of internet users and allow you to optimize your AdWords campaign. Google’s Keyword Planner tool can help you create a successful ad for your product or service. The ultimate goal of keyword research is to create strong impressions for people who are already interested in your product/service offerings.

Ukwenza ibhajethi

If you want to maximize the potential of your AdWords campaign, you must know how to set a budget. Google allows you to set a budget for every campaign. You can set a daily budget, but it is best to keep in mind that a campaign can spend up to twice its daily budget on any given day. You can use the daily budget to group campaigns that have similar characteristics. Futhi, keep in mind that Google only goes over your daily budget up to 30.4 times in a month.

When budgeting for Adwords, make sure to keep in mind that your ad budget only goes so far. If you spend more than you can afford, you’ll likely end up losing money. Ngaphezu kwalokho, you might end up with a lower CPA than you expected. Ukuze ugweme lokhu, try using negative keywords. These types of keywords have lower traffic and relevance. Nokho, they increase the quality score of your ads.

Another way to set a budget for AdWords is to make a shared budget. By using a shared budget, you can give multiple campaigns access to the same amount of money. Nokho, this approach doesn’t allow you to track multiple budget adjustments at the same time. Kunalokho, you can simply say that you have $X in your budget and your campaign will borrow that amount from that account. If you don’t want to share your budget, you can use trending budgets, which allow you to adjust your total monthly spending by one to three times a month.

A standard method of budgeting for Adwords is Cost-Per-Click (CPC). CPC advertising gives you the best ROI because you only pay when someone clicks on your ad. It is much cheaper than traditional advertising, but you have to pay until you see results. This means that you will be more confident in your efforts and the outcome. You should be able to see that your ads are bringing you the sales you’re after.

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Ungalinyusa kanjani izinga lokuchofoza lezikhangiso zakho ku-Google

Ungalinyusa kanjani izinga lokuchofoza lezikhangiso zakho ku-Google

I-Adwords

Kunezindlela ezimbalwa zokwandisa izinga lokuchofoza lezikhangiso zakho ku-Google. Ungakopisha futhi unamathisele ezinye izikhangiso, noma hlola womabili amabhokisi. Bese, yenza izinguquko ezidingekayo esihlokweni kanye nekhophi yesikhangiso esikopishiwe. Ungabese uqhathanisa lezi zinguqulo ezimbili ukuze ubone ukuthi iyiphi eguqula kangcono. Ngemva kokwenza konke lokhu, ungaqhubeka nokubhida kulawo magama angukhiye. Nazi izinyathelo okufanele uzilandele ukuze ukhuphule izinga lokuchofoza lezikhangiso zakho ku-Google.

Khokha ngokuchofoza ngakunye (I-PPC) ukukhangisa

Khokha ngokuchofoza ngakunye (I-PPC) ukumaketha kukuvumela ukuthi ufinyelele izethameli zakho lapho zisesha lokho ongakunikeza. Lezi zikhangiso zixhaswe i-Google nezinye izinkampani futhi ziboniswa kumawebhusayithi lapho abantu bebhala amagama angukhiye athile. Indlela edume kakhulu yokukhangisa ye-PPC ukumaketha kwenjini yokusesha (I-SEM), okukuvumela ukuthi ubeke izikhangiso zemikhiqizo namasevisi athile lapho abasebenzisi bezifuna. Lezi zikhangiso ziboniswa uma abantu besesha imikhiqizo namasevisi ezentengiso, njengezipho ezisezingeni eliphezulu, noma izinsiza zasendaweni. Imodeli yokukhokha ngokuchofoza ingenye yezindlela eziphumelela kakhulu zokufinyelela izethameli ozihlosile.

Ukukhangisa kwe-PPC ku-Adwords kuya kuba yinkimbinkimbi njengoba isikhathi sihamba. Le ndlela yokukhangisa manje isiyinkambiso yezinkundla zokuqukethwe nezinjini zokusesha njengoba zithola imali enkulu evela ezikhangisweni.. Izinkundla ziklonyeliswa ngokwandisa umthelela kanye nekhwalithi yemikhankaso yazo yokukhangisa, futhi amawebhusayithi e-e-commerce athembele enzuzweni evela emaphethelweni omkhiqizo ukwenza imali yawo. Ngenkathi i-PPC ingase ibonakale ilula phezulu, kungaba yinkimbinkimbi uma kwenziwa ngokungalungile. Uma unemibuzo mayelana nendlela yokuthola imiphumela engcono kakhulu kulo mkhankaso, Isihlalo 10 Ukuthengisa kungakunikeza izeluleko zochwepheshe.

Enye yezinto ezinhle kakhulu zokukhangisa kwe-PPC ukuthi ungakhomba izethameli zakho ngokuningiliziwe. Ukukhangisa kwe-PPC kusebenza kukho kokubili ideskithophu kanye nezinkundla zeselula futhi kusebenzisa amandla e-inthanethi. Abantu abaningi benza ukusesha kwabo kuwebhu futhi abalindi ukuthi kuvele izikhangiso ze-TV noma zomsakazo. Kuyisu lokumaketha elingabizi kakhulu nelisha. Ukuze ibhizinisi lenze inzuzo enkulu ngokukhangisa kwe-PPC, kubalulekile ukwazi ukuthi obani izithameli zakho.

Ucwaningo lwamagama angukhiye

Ngaphambi kokudala owakho umkhankaso we-Adwords, kufanele wenze ucwaningo lwegama elingukhiye. Ucwaningo lwamagama angukhiye lubalulekile ekuqaleni kwenqubo ngoba lusiza ukusetha okulindelekile kwezindleko futhi lunikeze umkhankaso wakho ithuba elingcono kakhulu lempumelelo. Kufanele usebenzise ithuluzi lokucwaninga lamagama angukhiye ukuze uthole amagama angukhiye angcono kakhulu omkhankaso wakho. Qiniseka ukuthi ucacisa ngangokunokwenzeka ekuqondiseni kwakho, njengoba lokhu kuzokusiza ukuthi uzuze imiphumela engcono kakhulu. Ngokufanelekile, kufanele usebenzise ithuluzi elibonisa ukuncintisana kanye nezinga lobunzima legama elingukhiye ngalinye.

Elinye ithuluzi eliwusizo lokucwaninga kwamagama angukhiye ithuluzi lokucwaninga lamagama angukhiye we-Google AdWords. Leli thuluzi likuvumela ukuthi uguqule indawo yakho kusuka kokuzenzakalelayo kuya ezindaweni ezithile. Lokhu kuwusizo ikakhulukazi kulabo abasebenzisa amasu e-SEO endawo ukumaketha ibhizinisi labo. Lesi sici sikuvumela ukuthi usebenzise amathuluzi okucwaninga amagama angukhiye aqondiswe ezindaweni ezithile. Ngaphezu kwesici sendawo, ithuluzi likuvumela ukuthi ucacise uhlobo lwemikhiqizo namasevisi owanikezayo. Uma usunqume amagama angukhiye angcono kakhulu ebhizinisi lakho, ungazisebenzisa ukuze ulungiselele umkhankaso wakho we-AdWords.

Ngaphandle kwe-adwords, ucwaningo lwegama elingukhiye luwusizo futhi ku-SEO. Igama elingukhiye elinevolumu yokusesha ephezulu kanye nokuncintisana okumbalwa okungakhiqiza ithrafikhi. Kodwa ukuze uthole traffic, kufanele uqaphe ngokuqhubekayo ukusebenza kwayo ukuze uqiniseke ukuthi ikhiqiza uhlobo olulungile lwethrafikhi. Kubalulekile ukwazi ukuthi igama elingukhiye elake laduma namuhla cishe ayiseyona inketho engcono kakhulu yebhizinisi lakho. Isihluthulelo ukuthola igama elingukhiye elithola inani elihloniphekile lethrafikhi inyanga nenyanga futhi lizuza ukuduma.

Ukuqondisa

Ukukhuphuka kokumaketha kwenjini yokusesha (I-SEM) ibishesha. Nokho, ukunemba kokuqondisisa kwezinga lombuzo kungase kuguguleke. Ngokukhuphuka kokukhangisa kokubonisa okuhleliwe, ukumaketha kwenjini yokusesha kungase kungabi indlela ephumelela kakhulu yokukhangisa okugxilwe nge-laser. Lesi sihloko sizoqhathanisa izinhlobo ezinhlanu zezindlela zokukhomba ku-inthanethi. Lesi sihloko sizophinda siqhathanise ukukhangisa kokubonisa okuhleliwe kanye nokukhangisa kokubonisa okuzenzelayo. Ukuze uthole ukuthi ingabe eyodwa isebenza kangcono ebhizinisini lakho, funda uqhubeke!

Enye indlela yokukhomba abantu wukubakhomba ngezigameko zempilo. Indlela ye-Google yokukhomba imicimbi yempilo iqondise kubasebenzisi okwamanje abahlangabezana nomcimbi oyingqopha-mlando, noma ozobhekana nesenzakalo esiyingqopha-mlando maduze. Lolu hlobo lokukhangisa lukuvumela ukuthi ukhombe imikhiqizo ethile noma amasevisi alingana nezidingo zomsebenzisi. Lawa magama angukhiye ngokuvamile awaseshwa abantu abaningi. Indlela yokukhomba ye-Life Events ye-Google iqondise kubasebenzisi abanezidingo ezihlukile. Uhlu olungezansi luhlanganisa izibonelo zezigatshana kanye nezigaba zaso ngasinye.

Ukuqondiswa kobulili kungenye inketho. Ukukhomba ubulili neminyaka manje sekuyatholakala emikhankasweni yokubonisa ye-AdWords. I-Google imemezele ukuhlungwa kobulili ngasekupheleni kwesikhathi 2016, kodwa ayikakhulisi isimo sabazali ukuze imikhankaso yokusesha. Ukuqondiswa kobulili kuvumela abakhangisi bakhethe ukuthi yiliphi iqembu labantu abafuna ukulikhomba ngezikhangiso zabo. Uma uqondise izikhangiso ngokweminyaka, abakhangisi bangacacisa futhi uma befuna ukubonisa izikhangiso kuphela kulabo abangaphansi kwebanga elithile lobudala.

Ukukhomba indawo kuvumela abakhangisi ukuthi bafinyelele abantu abanentshisekelo ethile. Ngokukhomba abantu ngokusekelwe endaweni, Abakhangisi be-AdWords bangafinyelela abantu abathile asebevele benentshisekelo kumkhiqizo noma isevisi. Lokhu kuvumela ukusebenza okungcono kokukhangisa kanye nokwenyuka kwamazinga okusebenzelana nezikhangiso. Kuphinde kusize ukuthuthukisa indlela yokwenza imali, njengoba abakhangisi bengabona ukuthi yimaphi amasegimenti ezibalo zabantu ahlanganyela ngemikhiqizo namasevisi abo. Ngaphezu kwalokho, kungabasiza ukuthi bathole umlayezo phambi kwabantu abalungile ngesikhathi esifanele.

Izandiso zesikhangiso

Uma usebenzisa i-Google Adwords, kungenzeka ukuthi uzwile ngezandiso zesikhangiso. Lokhu kwengeza isikhala esengeziwe kukhophi yakho yesikhangiso, okukuvumela ukuthi ungeze ulwazi olwengeziwe mayelana nomkhiqizo noma isevisi yakho, noma ungeze ngisho nokubizelwa esenzweni ngokomzwelo. Ziwusizo ikakhulukazi kubakhangisi kunokuningi abangakusho, kodwa awunaso isikhala esanele sokwenza kanjalo emkhawulweni wezinhlamvu ojwayelekile wezikhangiso ze-Google. Ungase futhi ufune ukusebenzisa izandiso zesikhangiso kumamethrikhi okusebenza ahlukene, njenge-click-through-rate kanye ne-CPC, ukufinyelela izethameli ezifanele.

Izandiso zamanani ziyindlela enhle kakhulu yokubonisa imikhiqizo namasevisi ibhizinisi lakho eliwanikezayo. Ivumela abathengi ukuthi baseshe imikhiqizo namasevisi ngempumelelo kakhudlwana. Futhi njengoba isandiso ngasinye sesikhangiso sisebenzisa isixhumanisi saso, abathengi abaku-inthanethi bangazulazula kalula baqonde kumkhiqizo noma isevisi abayifunayo. Lezi zandiso nazo zivumelana nezimo ngokwedlulele, okuyisici esihle kakhulu samabhizinisi anamakhasi amaningi. Ukuze usethe isandiso senani, vakashela ikhasi lokusekela le-Google ukuze uthole ulwazi olwengeziwe.

Izandiso zezikhangiso zokukhangisa zingenye indlela enhle yokwandisa ukuguqulwa kwakho. Ngokocwaningo oluthile, 88 amaphesenti abathengi asebenzisa amakhuphoni lapho ethenga ku-inthanethi. Lesi sandiso sigqamisa okunikezwayo okukhethekile futhi siyisa amakhasimende ngqo kulokho okunikezwayo. Ngaphezu kokuthuthukisa i-CTR yakho, futhi inikeza idatha mayelana nokuthi amakhasimende akho afunani. Ingxenye engcono kakhulu? Isandiso sisebenza ngaphandle komthungo nesixhumi esibonakalayo se-Google. Ikhasi le-AMP elenziwe ngeselula lizokwenza ukuhlanganisa kube lula.

Ukuhambisana kubalulekile empumelelweni ye-AdWords. Ukuhambisana kuyisici esibalulekile ekuthuthukiseni ukuchofoza ezikhangisweni kumazinga nasekuthuthukiseni ukusebenza komkhankaso wakho wonke. I-Google ibike ukuthi ukwengeza Izandiso ezikhangisweni zakho kungathuthukisa i-CTR yazo ngokufika 20%. Nokho, ukuhambisana kuhle kakhulu, futhi ingase ingasebenzi kahle uma uqondise izethameli ezihlukile. Indlela engcono kakhulu yokuyihlola ukuhlola futhi ubone ukuthi yini esebenzayo nengasebenzi.

Ukwenza ibhajethi

Ukuze usethe isabelomali se-AdWords, kufanele uqaphele ukuthi uvunyelwe ukuchitha kuphela $304 inyanga. Lo mkhawulo awukona ukugoqa 30 isabelomali sosuku kodwa isabelomali senyanga yekhalenda. Uma kwenzeka umkhankaso wakho uqala phakathi nenyanga noma ngemva kwalokho 15.2 izinsuku, isabelomali sizokalwa ngokufanele. Ukuqinisekisa ukuthi usebenzisa inani elifanele nyanga zonke, kufanele ubheke izitayela zakho ze-ROAS ne-CPA izinyanga ezimbalwa.

Njengoba ukusebenza komkhankaso wakho we-AdWords kukhula, kufanele wandise isabelomali sakho. Nakuba ungase ufune ukugcina isabelomali esiqinile, awufuni ukudlula ngakho. Ukuhlola okuncane kungakhokha. Enye indlela yokusetha isabelomali esingaphakathi kwebanga lakho ukuqapha i-CPC yakho usuku ngalunye. Uma umkhankaso wakho usebenza kahle, ungalungisa ibhajethi yakho ngokusekelwe emiphumeleni yakho yansuku zonke.

Ukusebenzisa indlela ye-Cost-Per-Click kuyindlela ejwayelekile yebhajethi ye-Google AdWords. I-CPC ihlinzeka nge-ROI enhle ngoba ukhokhela imiphumela kuphela lapho isivakashi sichofoza esikhangisweni sakho. Nokho, le ndlela yesabelomali akuyona eyawo wonke amabhizinisi. Uma une-akhawunti enkulu, ungaqoqa imikhankaso efanayo ngaphansi kwesabelomali esifanayo. Kodwa khumbula ukuthi amathrendi awazinzile ngempela. Amanye amathrendi angaba nemiphumela emikhulu yesizini, okufanele kubhekwe lapho ubeka isabelomali sakho.

Ungase futhi uthande ukucabangela ukusebenzisa amagama angukhiye angalungile. Uma uyitiyetha ye-playhouse, Ngokwesibonelo, ungase usebenzise amagama angukhiye angalungile njenge “imuvi.” Nakuba lezi zinhlobo zamagama angukhiye zithola ithrafikhi encane, banokuhambisana okuphezulu. Ngokusebenzisa amagama angukhiye aphikisayo, ungathuthukisa isikolo sakho sekhwalithi. Ungaphinda uzame ukusebenzisa amagama angukhiye anomsila omude, njenge “inkundla yokudlala” noma “imuvi.”

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Ungawenza Kanjani Ama-Adwords Kakhulu

Ungawenza Kanjani Ama-Adwords Kakhulu

I-Adwords

Google Adwords is a program that matches advertising content with publisher pages to increase traffic. It also assists advertisers by detecting fraudulent clicks and sharing revenue with the publisher. Publishers have several benefits associated with Adwords. These include: Izindleko ngokuchofoza ngakunye, isikolo sekhwalithi, and fraud detection. Adwords is an effective tool for monetizing content and improving the overall traffic of a website. It is also free for publishers to use and is available to anyone who would like to start a business on the Internet.

Izindleko ngokuchofoza ngakunye

Cost per click for Adwords is an important component of online marketing, but how much should you pay? Google’s Adwords network has hundreds of thousands of keywords available for bidding. Although CPCs are generally under $1, clicks can cost considerably more, especially in highly competitive markets. Nevertheless, it is important to consider ROI when planning a campaign. Below is a breakdown of CPCs by industry.

The cost of pay-per-click depends on how well your ads match the search terms of your customers. There are several methods to ensure your ads match your customers’ queries. One method is to use negative keywords, which are words that sound similar to the ones you want to appear, but have a different meaning. You should avoid using negative keywords unless they are absolutely essential to your business. These methods are not only less effective but they can actually increase your cost per click.

CPC metrics are divided into three types – average, maximum, and manual. Maximum CPC is the amount that you think a click is worth. But keep in mind that it is important to set a lower maximum CPC when comparing the cost per click to the amount you will actually make from that click. Google recommends setting your maximum CPC at $1. Manual cost per click bidding involves setting maximum CPC manually.

Isikolo sekhwalithi

The Quality Score of your Adwords campaign is determined by a few factors. The expected clickthrough rate (I-CTR), ad relevance, and landing page experience all play a role. You’ll see that even the same keywords across different ad groups will have different Quality Scores. These factors depend on the ad creative, amakhasi okufika, and demographic targeting. When your ad goes live, the Quality Score adjusts accordingly. Google gives three different quality scores for different campaigns: “Low”, “Medium”, and ‘High.”

While there’s no such thing as a perfect score, there are many things you can do to improve your QA score. One of these things is changing your landing page. Make sure it matches your Adwords campaigns and keywords. Ngokwesibonelo, if you’re selling blue pens, you should create an ad group featuring that keyword. Your landing page should offer the perfect amount of information. The content of your landing page is equally important as the ad group.

The quality score of your ad will affect its positioning in the SERP and its cost. If you have an ad that reflects a high quality, it will be placed on the top of the SERP. This means more potential visitors and conversions for your ad. Nokho, improving your Quality Score is not a one-time effort. Empeleni, it will take a while to see the results.

Ucwaningo lwamagama angukhiye

To make the most of AdWords, you must conduct thorough keyword research. While you should focus on the popular keywords, you should also consider niche and less competitive keywords. The first step in keyword research is to identify which keywords will yield the best results. Use tools that will give you an idea of the competition for the keyword that you want to target. Google’s Keyword Planner is a useful tool for keyword research, and it’s free.

When searching for the right keyword, you need to consider the intent of the user. The purpose of Google Ads is to attract customers who are actively looking for solutions to a problem. Nokho, you should not forget that people who don’t use search engines might just be browsing and look for a product or service. Ngaleyondlela, you won’t be wasting your time on people who aren’t interested in what you have to offer.

Once you’ve narrowed down the keywords that will draw the most traffic to your website, it’s time to perform keyword research. This is essential for a successful AdWords campaign. Keyword research helps you determine how much you need to spend for each click. Keep in mind that average cost per click varies dramatically depending on the industry and keyword. If you don’t know how much to spend on keywords, you may want to consider outsourcing the task to an expert.

Adwords Express

Unlike traditional Google ads, Adwords Express only requires one ad per campaign. It also allows you to create multiple campaigns. You can get started with Adwords Express by completing a few simple steps. Create your text ad and budget, and Google will create a list of relevant keywords and related websites. You can choose the ad format that best suits your business. To optimize your ad placement, try using a specific keyword phrase variation.

Another key benefit of Adwords Express is its low-cost setup. Unlike full Adwords campaigns, it requires no initial investment. You can create a campaign within minutes and begin testing it immediately. With the help of the built-in analytics, you’ll be able to see the results of your ad campaign, and see which keywords are working best. Kuye ngezinjongo zakho, you may wish to create more than one campaign.

Another major drawback of Adwords Express is that it’s not designed for beginners. It’s more suitable for smaller businesses and organizations with limited budgets. This tool can also benefit organizations with little staff resources. Nokho, small businesses should proceed with caution and consider hiring a PPC agency or PPC consultant to assist with the campaign. You don’t need to be an expert in PPC to reap the benefits of this tool.

Ithagetha kabusha

Retargeting with Adwords is a great way to reach a targeted audience of your website. The technology behind retargeting works by using the cookies of a new user, which are small files saved on the browser and contain information such as preferences. When someone visits your website again, retargeting ads will add their anonymous information to Google’s database and alert it to display their ads. Here’s how you can set up retargeting ads:

Retargeting ads should be relevant to the content on your website, rather than general, generic messages. They should guide prospective customers to a product page optimized for that product. It’s important to create retargeting lists that target customers who left their shopping baskets or spent time browsing your products. Ngale ndlela, you can tailor your ads to reach customers who are most likely to buy your product. In addition to using the retargeting feature, you can create your own remarketing list and target people based on their past purchases.

Google Adwords remarketing campaigns can be started using your existing account, and you can choose to retarget the same audience across the Google Display Network, YouTube, and Android apps. Google uses CPM (Cost Per Thousand Impressions) and CPC (Cost Per Click) pricing models, and you can even choose between a cost-per-acquisition (CPA) model or a CPA (Cost Per Action).

Izindleko zokuguqulwa ngakunye

The CPC (cost per conversion) of Adwords is a measure of how much you pay per conversion. It represents the cost of selling a product or service to a customer. As an example, a hotel owner might use Google Ads to increase the number of bookings for the hotel. A conversion is when a visitor completes a specific action such as registering for an account, purchasing a product, or watching a video. Cost per conversion is important because it represents the success of the ad, while CPC is the cost of the ad.

Aside from the CPC, a website owner can also set up specific conversion criteria for their ads. The most common metric for a conversion is a purchase made through a website, but e-commerce advertisers can also use a contact form to measure sales. If the website contains a shopping cart, a purchase will be considered a conversion, while a lead generation platform may consider a contact form fill as a conversion. Regardless of the goal of your campaign, a cost per conversion model is a sound investment in AdWords.

Cost per conversion is higher than the CPC for a click, and is often up to $150 or more for a conversion. The cost of a conversion will vary depending on the product or service being sold and the close rate of a salesperson. Cost per conversion is also important because it will determine the ROI of your advertising budget. If you want to know more about how much you should be paying for AdWords, start by estimating your lawyer’s hourly rate.

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Izimfihlo ze-Adwords – Uzivula Kanjani Izimfihlo ze-Adwords

Izimfihlo ze-Adwords – Uzivula Kanjani Izimfihlo ze-Adwords

I-Adwords

To unlock the secrets of AdWords, you must learn how the system works. The key to mastering the system is to understand how AdRank is calculated. Ads with the highest AdRank are at the top of the page, while those with lower AdRank get the bottom spots. Ku-AdWords, this mechanism is called the discounter. Many certification exams cover this topic. But before you can start bidding, you must learn how to evaluate your Quality score and determine if your ad is relevant for your audience.

Ucwaningo lwamagama angukhiye

Using a free tool like Ahrefs is an excellent way to identify keywords that your competitors are using. This tool will let you search hundreds of different domains and get suggestions for keywords. These suggestions are displayed in descending order of difficulty. If you’re just starting out with Adwords, it may be difficult to find the right keywords to target. Ngenhlanhla, there are many free keyword tools to help you find keywords for your business.

As with any advertising campaign, keyword research is crucial. Knowing which keywords your audience uses is the first step to a successful campaign. Keywords with high search volumes are the best options for ad targeting. The volume of searches for each keyword will guide your advertising strategy and help you get the most exposure. Ngaphezu kwalokho, you’ll learn which keywords are not competitive and which ones will get you a higher position in the SERP.

After researching your audience, you can start writing content based on those searches. Whether you’re writing about spine surgery or a hiking blog, you’ll want to focus on the keywords that are relevant to your audience. Keywords that people commonly search for will increase your chances of reaching them. By using the right keywords, you’ll find a higher level of conversion and increase the amount of visitors to your site. If you’re trying to reach medical professionals, consider focusing on long-tail keywords instead of broad terms. They represent a large portion of organic traffic and are very competitive.

Another way to do keyword research is to immerse yourself in your niche. This will allow you to identify the questions your audience asks. Knowing what they’re looking for is crucial to capturing their attention. Use Word Tracker to identify what your audience wants and use that information to write new posts. Once you have found your keywords, you’ll have an endless supply of topics to write about! You can also use your research to make new posts, including those that address these questions.

The next step in keyword research for Adwords is to gather relevant resources. EBSCOhost, for instance, is an excellent resource. It is home to more than four million articles, and its search tools can help you determine keywords that people will use when searching for your products or services. Make sure you’re searching with quotation marks or asterisks if you need to find multiple forms of the same word. You should also use quotes around your keywords to ensure that your search terms are as relevant as possible.

Isu lokubhida

You have probably seen ads that claim to increase ROAS. But what is the best way to increase ROAS without increasing your budget? You can use an automated bidding strategy for Adwords. It can give you an edge over your competitors. Google shows you ads when your competitors don’t show. You can then adjust your bid based on that information. This strategy may be difficult for new users, but it is worth a try.

You can also use the Enhanced CPC bid type to increase your chance of conversions. This method will automatically raise or lower your bids based on your target CTR, CVR, and CPA. If you have a high CTR and want to get more clicks, you can use the Maximise Conversions option. This bid strategy can be used by both the search and display networks. Nokho, it can work best if your goal is to increase your conversion rate.

Ngaphezu kwalokho, you can also use the Target Impression Share (TIS) method to throttle the performance of your campaign. This method helps in maximizing the number of conversions, while guarding against overspend. Nokho, it is not recommended for portfolios. It is best suited for websites with high budgets, since it will help you save time by automating the bids. A good bidding strategy is important to increase ROI.

A bidding strategy can be as simple as setting a budget and using the keyword level bid to drive more clicks and impressions. You can even use a Target Search Page Location (TSP) bidding strategy to increase brand awareness. Kodwa, there is no single bidding strategy that works the first time. You should test several different strategies before settling on one that works best. Ngaphandle kwalokho, you should always monitor your performance metrics, such as conversion rate, I-CTR, and cost per conversion. Bese, you can figure out how much return you will get from your ad spend.

You can also use a mobile app to increase conversions. If your product or service is mobile-friendly, you can set a lower bid on mobile devices. AdWords will automatically adjust bids to attract these users. Futhi, you can set your bid to a lower rate for desktop users. The next time a potential client visits your website, they are more likely to buy it. Ngakho, the key is to adjust your bid and optimize your ad campaign!

Delivery method

When you run an Adwords campaign, you’ll have to choose between Standard Delivery and Accelerated Delivery. Standard Delivery spreads ad impressions evenly throughout the day, while Accelerated Delivery displays your ad as often as possible until your daily budget is exhausted. In both cases, you risk not receiving enough impressions. If your budget is small, you can use Accelerated Delivery to learn more about your ad’s position and click through rate.

There are several ways to customize the delivery method for your Adwords campaign, but the default setting is Standard. Nokho, if you’re using accelerated delivery, you can use a daily budget of $10 to run your campaign. While the latter option may be the better choice for those with limited budgets, standard delivery will cost more in general. Ngakho-ke, you should understand the differences between the two so that you can maximize your budget in the most profitable markets.

Using accelerated delivery may not be the best choice for a low-budget campaign. While the standard method works better for maximizing your daily budget, accelerated delivery has a higher CPC. Ad scheduling allows you to control when your ads appear in the search results. By setting your bids, you can control how often your ads appear. With accelerated delivery, your ads will appear more often during the day, while slower-loading standard delivery displays ads more evenly throughout the day.

Standard delivery is the most common ad delivery method for Search campaigns. Google has also made accelerated delivery the only ad delivery option for Shopping campaigns. As of September 2017, Google started migrating campaigns from accelerated delivery to standard delivery. This method will no longer be available for new campaigns, but existing ones will automatically switch to standard delivery. This method is based on expected performance throughout the day. It will affect your ads’ CPC more than standard delivery.

Isikolo sekhwalithi

The Quality Score of your Adwords ad is based on three main components: ad relevance, expected clickthrough rate, kanye nolwazi lwekhasi lokufika. It is important to remember that the Quality Score of the same keyword in different ad groups can be different, depending on the ad creative, ikhasi lokufika, and demographic targeting. The expected clickthrough rate will adjust as your ad goes live. The more clicks you get, okungcono.

To get a high Quality Score, use relevant keywords in your ad copy. A poorly-written ad copy will give the wrong impression. Ensure that your ad copy is surrounded by related keywords and relevant text. This will ensure that your ad will be displayed alongside the most relevant ads. Relevancy is an important component of the Quality Score in Adwords. You can check your Ad copy by clicking on the “Amagama angukhiye” section in the left-hand sidebar and then click on “Search Terms” at the top.

Your ad’s Quality Score is important for determining the effectiveness of your campaign. This measurement reflects the relevance of your ads and landing page for the searchers. High-quality ads tend to have more successful clicks and conversions than low-quality ones. The quality score does not depend on bidding; instead, it is based on the relevance of the keyword and landing page. Your ad’s quality score will remain constant, even when you change your bid.

There are many factors that influence the quality score of your Adwords campaign. These include the keywords, the advert, and the destination point. Relevancy is key, so make sure to use relevant keywords in your ad and landing pages. By following these three tips, you can achieve the best possible quality score for Adwords campaign. When it comes to your campaign, the Quality Score should always be high. You can improve your content and your landing page’s performance.

One of the most important things to remember when trying to raise your Adwords quality score is to keep in mind the historical performance of your account. The better your historical performance, the better your future performance. Google rewards those who know what they are doing and penalizes those who continue to use outdated techniques. Aim for a high Quality Score in Adwords campaigns to increase your conversion rates. Your campaign can’t be too expensive to get the results you want.

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Ungawenza Kanjani Ama-Adwords Kakhulu

Ungawenza Kanjani Ama-Adwords Kakhulu

I-Adwords

Uma ubhalisela i-Adwords, unethuba lokudala umkhankaso ohambisana nomkhiqizo wakho futhi uqondise abasebenzisi asebevele benentshisekelo kumkhiqizo wakho. Ngephaneli yakho yokulawula ye-Adwords, ungakhomba nabasebenzisi abake bavakashela isayithi lakho ngaphambilini, eyaziwa ngokuthi i-Site-Targeting. Leli su lokumaketha kabusha likusiza ukuthi ukhuphule izinga lakho lokuguqulwa ngokubonisa izikhangiso kubantu abake bavakashela iwebhusayithi yakho ngaphambilini. Ukuze uthole ulwazi olwengeziwe lokuthi ungayisebenzisa kanjani ngokugcwele i-Adwords, funda uqhubeke!

Izindleko ngokuchofoza ngakunye

Izindleko Ngokuchofoza ngakunye (CPC) kunqunywa umkhiqizo okhangiswayo. Izinkundla eziningi zezikhangiso eziku-inthanethi zisekelwe endalini, ngakho abakhangisi banquma ukuthi bazokhokha malini ngokuchofoza ngakunye. Imali ethe xaxa umkhangisi azimisele ukuyisebenzisa, maningi amathuba okuthi isikhangiso sabo sivele ku-newsfeed noma sithole ukubekwa okuphezulu emiphumeleni yosesho. Ungathola ukuthi kubiza malini ngokuqhathanisa i-CPC ejwayelekile yezinkampani ezimbalwa.

Inkundla ye-AdWords yakwaGoogle ivumela abakhangisi ukuthi babhide ngamagama angukhiye. Ukuchofoza ngakunye kubiza cishe isenti, ngezindleko ezihlukayo ngokusekelwe ezintweni ezimbalwa. I-CPC emaphakathi kuzo zonke izimboni imayelana $1, kodwa i-CPC ephezulu ayidingeki ngempela. Kubalulekile futhi ukucabangela i-ROI lapho unquma ukuthi yimalini ongakwazi ukuyisebenzisa. Ngokulinganisa i-CPC ngegama elingukhiye, ungathola umbono ongcono wokuthi iyini i-ROI yewebhusayithi yakho.

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka ngokuya ngomkhiqizo othengiswayo. Imikhiqizo yenani eliphezulu iheha ukuchofoza okuningi kunemikhiqizo enenani eliphansi. Ngenkathi umkhiqizo ungathengisa ngemali encane $5, ingabiza phezulu $5,000. Ungasetha isabelomali sakho ngokusebenzisa ifomula ku-WordStream, ithuluzi elilandelela ama-CPC amaphakathi kuzo zonke izimboni. Uma i-CPC yakho eqondiwe iphakathi $1 futhi $10 ngokuchofoza ngakunye, isikhangiso sakho sizokhiqiza ukuthengisa okwengeziwe kanye ne-ROI.

Uma ususungule isilinganiso sesabelomali sakho, ungakwazi bese ukhetha isofthiwe ye-PPC ukuze wenze ngokuzenzakalelayo ukuphathwa kwe-akhawunti yakho ye-AdWords. Isofthiwe ye-PPC ngokuvamile inelayisensi, futhi izindleko ziyahlukahluka kuye ngenani lesikhathi ohlela ukulisebenzisa. I-WordStream inikeza inkontileka yezinyanga eziyisithupha kanye nenketho yonyaka ekhokhelwa kusengaphambili. Ngaphambi kokuthi ubhalisele inkontileka, kufanele uqonde yonke imigomo nemibandela.

Ngaphandle kwe-CPC, kufanele futhi ucabangele ikhwalithi yethrafikhi yakho. Ithrafikhi yekhwalithi ephezulu ithathwa njengebalulekile uma iguquka kahle. Ungakwazi ukubala i-ROI yegama elingukhiye elithile ngokubheka amazinga okuguqulwa. Ngale ndlela, unganquma ukuthi usebenzisa imali engaphansi noma usebenzisa ngokweqile. Kunezici eziningi ezinquma izindleko ngokuchofoza ngakunye kwe-Adwords, okuhlanganisa ibhajethi yakho kanye nenani lokuchofoza okutholwa yisikhangiso sakho.

Ibhidi ephezulu

Uma usetha ibhidi yakho ephezulu ku-Google Adwords, into yokuqala okufanele uyazi ukuthi ungayishintsha noma nini lapho ufuna. Kodwa qaphela ukuthi ungenzi ushintsho lwengubo. Ukuyishintsha kaningi kungaba yingozi emkhankasweni wakho. Indlela yokuhlola ukuhlukanisa ingaba usizo ekunqumeni ukuthi ibhidi yakho ikulethela ithrafikhi eyengeziwe noma ngaphansi. Ungahlola amasu ahlukene ngokuqhathanisa amagama angukhiye ahlukene. Uma unethrafikhi yekhwalithi ephezulu, ibhidi yakho ephezulu inganyuswa kancane.

Uma umkhankaso wakho ugxile kumagama angukhiye angabhidi, kufanele ucabange ukusetha ibhidi ezenzakalelayo ibe uziro. Ngale ndlela, isikhangiso sakho sizovezwa kunoma ubani osesha igama lakho elingukhiye. Ngaphezu kwalokho, izovela futhi kusesho oluhlobene, amagama angukhiye angapeliwe kabi, kanye nomqondo ofanayo. Ngenkathi le nketho izokhiqiza okuningi okuvelayo, kungase futhi kubize. Enye inketho ukukhetha Exact, Ibinzana, noma I-Negative Match.

Ngenkathi i-Google ingancomi ukusetha ibhidi ephezulu, kuyasiza emkhankasweni wakho uma ufuna ukuqapha ukusebenza kwezikhangiso zakho. Ungase ufune ukukhulisa ibhidi yakho ephezulu, uma izikhangiso zakho zenza kahle, kodwa kufanele uzihlole ngokushesha ngaphambi kokuthatha isinqumo nge-CPC ephezulu. Lokhu kuzokusiza ukuthi unqume ukuthi yiliphi isu elinenzuzo kakhulu. Futhi ungakhohlwa ukuthi isikhundla esiphezulu akusona njalo isu elingcono kakhulu. Kwesinye isikhathi izikhangiso zakho zizovela ziphansi, ngisho noma benza kangcono kunezimbangi zakho.

Kufanele wazi ukuthi i-Google isebenzisa inqubo yokubhida esekwe endalini kuwo wonke amagama angukhiye ku-Adwords. Lokho kusho ukuthi uma othile asesha umkhiqizo noma isevisi yakho, indali izokwenzeka, ngayo yonke i-akhawunti yomkhangisi enegama elingukhiye elifana nombuzo wakho wosesho. Ibhidi oyibekayo inquma ukuthi isikhangiso sakho sizovela nini ku-Google. Nokho, uma isilinganiso sakho semali osisebenzisa nsuku zonke singaphansi kwebhidi yakho ephezulu, ungayenyusa ukuze unxephezele izindleko ezengeziwe.

Uma uhlela ukwandisa ukuchofoza kwakho, ungasetha ibhidi yakho enkulu ku 50% ngaphansi kwe-CPC yakho yekhefu. Lokhu kuzoqinisekisa ukuthi uthola ukuchofoza okuhle nokuguqulwa futhi kukusize uhlale ngaphakathi kwesabelomali sakho. Leli su lihle kakhulu emikhankasweni engadingi ukulandelela ukuguqulwa. Kuhle futhi ekukhuphuleni umthamo wakho wethrafikhi ngaphandle kokuthinta izindleko ngokuchofoza ngakunye. Kuyisinqumo esihle semikhankaso enamazinga aphezulu okuguqulwa.

Ukubhida ngamagama angukhiye

Njengoba ungase ukwazi, ukuthola amazinga aphezulu ezinjinini zokusesha akulula. Kunezici ezimbalwa i-Google ezibukayo, kufaka phakathi ibhidi yegama lakho elingukhiye le-CPC kanye nesikolo sekhwalithi. Ukusebenzisa isu lokubhida elilungile kuzokusiza ukuthi uthole imiphumela ehamba phambili yomkhankaso wakho. Okubhalwe ngezansi amanye amathiphu okukhulisa isu lakho lokubhida igama elingukhiye:

Setha izinhlobo zokufanisa. Lokhu kunquma ukuthi ubhida malini ngokuchofoza ngakunye nokuthi uzimisele ukusebenzisa malini kukonke. Ukukhetha uhlobo lokufanisa kuthinta isamba senani olisebenzisayo kumagama angukhiye, futhi inganquma ukuthi uzokwazi yini ukuthola isikhundla esihle ekhasini lokuqala. Uma usuwamisile amabhidi akho, I-Google izofaka igama lakho elingukhiye lisuka ku-akhawunti efaneleke kakhulu kanye nesikhangiso esihlobene nayo.

Sebenzisa ucwaningo lwamagama angukhiye ukuze uthole amagama angukhiye alungile ongawaqondisa. Ucwaningo lwamagama angukhiye luzokusiza ukuthi ususe izinketho zamagama angukhiye ezinokuncintisana ngokweqile noma ezibizayo. Ukusebenzisa amathuluzi okucwaninga ngamagama angukhiye kuzokusiza ukuthi unqume inhloso yomsebenzisi, ukuncintisana, kanye nenani eliphelele lokubhida. Amathuluzi afana ne-Ubersuggest akusiza ukuthi uthole amagama angukhiye enani eliphezulu ngokukunikeza idatha yomlando, amabhidi okuncintisana, kanye nezabelomali ezinconyiwe. Uma ufuna ukwandisa ibhajethi yakho, sebenzisa leli thuluzi ukuze likusize ukhethe amagama angukhiye alungile.

Ngaphandle kokukhethwa kwegama elingukhiye, ukulungiselelwa kwebhidi kuyisici esibalulekile somkhankaso wesikhangiso oyimpumelelo. Ngokuthuthukisa igama lomkhiqizo wakho ngokwenza ibhidi ibe ngcono, ungathuthukisa impilo ye-akhawunti yakho iyonke futhi wenze amagama akho angukhiye asebenze kakhulu. Ukubhida egameni lomkhiqizo kukhophi yakho yesikhangiso kuzokhulisa amathuba okuthola amaphuzu ekhwalithi ephezulu kanye nezindleko eziphansi ngokuchofoza ngakunye. Le ndlela yokumaketha kwe-adwords iyindlela ephumelela kakhulu yokwandisa ukuthengisa.

Uma kuziwa ekukhetheni igama elingukhiye, igama elingukhiye lihambisana kakhulu, ngcono inzuzo yokutshala imali. Akukhona nje ukuthi okuqukethwe kuzoba ngcono, kodwa futhi uzoba nababukeli abaningi. Ucwaningo lwamagama angukhiye luzokusiza ukuthi udale okuqukethwe okungcono kakhulu kwezithameli zakho futhi uthuthukise umkhankaso wakho we-PPC. Uma ufuna ukwazi kabanzi mayelana nokubhida kwegama elingukhiye, xhumana nezinsizakalo zokuphatha umkhankaso we-Deksia PPC. Uzojabula ngokuthi ukwenzile!

Ukulandelela ukuguqulwa

Uma usebenzise i-AdWords ukukhuthaza iwebhusayithi yakho, kufanele wazi ukuthi ukukhangisa kwakho kusebenza kangakanani. Uma ufuna ukwazi ukuthi bangaki ukuchofoza iwebhusayithi yakho ekutholayo, udinga ukwazi ukuthi siyini izinga lokuguqulwa uma othile esefikile kuwebhusayithi yakho. Ngaphandle kokulandela ukuguqulwa, uzovele uqagele. Kulula kakhulu ukwenza izinqumo ezinolwazi uma unedatha oyidingayo ukukala impumelelo yakho. Qhubeka ufunde ukuze ufunde kabanzi mayelana nokulandelela ukuguqulwa ku-AdWords.

Ukulandelela izingcingo kubalulekile ekulandeleleni inombolo yezingcingo ezikhiqizwa iwebhusayithi yakho. Ngokungafani nezinye izindlela, call Tracking amarekhodi izingcingo lapho umuntu echofoza inombolo yocingo kuwebhusayithi yakho. I-Adwords ikuvumela ukuthi ulandelele izingcingo, futhi ikhodi yokuguqula ingafakwa kuwebhusayithi yakho ukuze unike amandla lokhu kulandelela. Ukuze uqale ukulandelela izingcingo, uzodinga ukuxhuma i-akhawunti yakho ye-Adwords nesitolo sakho sohlelo lokusebenza noma i-firebase.

Uma usuqedile ukumisa ukulandela kwakho ukuguqulwa, chofoza “Londoloza” Ukuqeda. Efasiteleni elilandelayo, uzobona i-ID yakho yokuguqulwa, Ilebula yokuguqulwa, kanye Nenani Lokuguqulwa. Olandelayo, chofoza ingxenye ethi Fire On ukuze ukhethe ukuthi ikhodi yokulandelela ukuguqulwa kufanele ixoshwe nini. Ungakhetha usuku losuku ofuna ukulandelela ngalo izivakashi zewebhusayithi yakho ukuthi zifike kwelakho “Ngiyabonga” ikhasi. Uma isivakashi siza kusayithi lakho ngemva kokuchofoza isixhumanisi se-AdWords, ikhodi yokulandelela ukuguqulwa izoxoshwa kuleli khasi.

Kufanele wazi ukuthi ukulandelela ukuguqulwa ngeke kusebenze uma ungenayo amakhukhi afakiwe kumakhompyutha abo. Abantu abaningi baphequlula i-inthanethi ngamakhukhi avuliwe. Nokho, uma ukhathazekile ngokuthi isivakashi asichofozi esikhangisweni sakho, vele uguqule izilungiselelo ze-akhawunti yakho ye-AdWords ukuze ukhubaze ukulandelela ukuguqulwa. Kubalulekile ukuqonda ukuthi ukuguqulwa kuthatha 24 amahora okuvela ku-AdWords. Kungase futhi kuthathe kufikela 72 amahora ukuze idatha ithathwe yi-AdWords.

Lapho uhlaziya ukusebenza komkhankaso wakho wokukhangisa, kubalulekile ukuqapha i-ROI yakho futhi unqume ukuthi yiziphi iziteshi zokukhangisa ezikhiqiza imiphumela engcono kakhulu. Ukulandelela ukuguqulwa kukusiza ukuthi ulandelele imbuyiselo ekutshalweni kwemikhankaso yakho yokukhangisa ku-inthanethi. Kukusiza ukuthi udale amasu okuthengisa asebenza kangcono futhi wandise i-ROI yakho. Ukusebenzisa ukulandelela ukuguqulwa ku-AdWords kuyindlela engcono kakhulu yokunquma ukuthi izikhangiso zakho ziguquka kahle yini. Ngakho, qala ukuwenza namuhla!

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Adwords Amathiphu Wabasaqalayo

Adwords Amathiphu Wabasaqalayo

I-Adwords

Uma umusha ekusebenziseni i-Adwords, lesi sihloko sizokunikeza amathiphu awusizo namasu okwandisa izinga lakho lempumelelo. Kulesi sihloko, sizofaka ucwaningo lwegama elingukhiye, Ibhidi kumagama angukhiye anophawu lokuhweba, Isikolo sekhwalithi, kanye Nezindleko ngokuchofoza ngakunye. Ngemva kokufunda lesi sihloko, kufanele ukwazi ukudala kalula nokusebenzisa umkhankaso wakho we-AdWords. Bese, ungaqala ukuyisebenzisela ukuthuthukisa ibhizinisi lakho. Lesi sihloko sibhalwe kucatshangwa ngemfundamakhwela, kodwa ungafunda nezici ezithuthuke kakhulu ze-Adwords.

Ucwaningo lwamagama angukhiye

Uma ucabanga ukusebenzisa i-Adwords ngesu lakho lokumaketha ku-inthanethi, ucwaningo lwegama elingukhiye luyisici esibalulekile. Kufanele wazi ukuthi yimaphi amagama angukhiye amakhasimende akho azowasesha. Ivolumu yegama elingukhiye ikutshela inombolo yokusesha igama elingukhiye ngalinye elitholwa inyanga ngayinye, okuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye okufanele uwaqondise. Ukusebenzisa i-Keyword Planner, kufanele ube ne-akhawunti ye-Adwords. Uma usunayo i-akhawunti yakho, chofoza “Isihleli Segama elingukhiye” ukuqala ukucwaninga amagama angukhiye.

Ucwaningo lwamagama angukhiye lubalulekile kunoma yimuphi umkhankaso we-SEO ophumelelayo. Ukuqonda lokho izethameli zakho ezizosesha kukusiza ukuthi udale okuqukethwe okuzobabandakanya. Ngokwesibonelo, uma izethameli zakho ezihlosiwe zingodokotela, ucwaningo lwegama elingukhiye lungakusiza ukuthi uthole okuqukethwe okufanele kulaba basebenzisi. Okuqukethwe kwakho kungathuthukiswa ukuze kufake lawo magama nemishwana ethile. Lokhu kuzokusiza ukwandise ithrafikhi yakho yezinto eziphilayo futhi ukhuphule izinga lewebhusayithi yakho ezinjinini zokusesha. Uma izethameli zakho zinentshisekelo yokuhlinzwa komgogodla, kuzoba nengqondo ukukhomba lezi zethameli.

Olandelayo, cwaninga umncintiswano endaweni yakho. Qiniseka ukuthi awusebenzisi amagama angukhiye ancintisana kakhulu noma abanzi. Zama ukukhetha ama-niches anamazinga aphezulu wethrafikhi, futhi inani elihle labantu lizobe licinga imishwana ehlobene ne-niche yakho. Qhathanisa ukuthi izimbangi zakho zikleliswa kanjani futhi ubhalele izihloko ezifanayo. Kufanele usebenzise lolu lwazi ukuze wenze ngcono uhlu lwakho lwamagama angukhiye. Futhi ungakhohlwa ukusebenzisa izimpawu zokucaphuna ukuze uqinisekise ukuthi ufake amagama angukhiye alungile.

Ibhidi kumagama angukhiye anophawu lokuhweba

Ukubhida ngamagama angukhiye anophawu lokuhweba kuwumkhuba odumile obangele ukwanda kwecala phakathi kwezimbangi zebhizinisi. Inqubomgomo ye-Google evumela izimbangi ukuthi zibhide ngemibandela ephawuliwe kungenzeka ikhuthaze amabhizinisi ukuthi aqondise izimpawu zokuthengisa ngobudlova. Icala liqinise lezi zindlela ngokubonisa abamangali banganqoba izimpi zamagama angukhiye nge-Google futhi bakhawulele ukuncintisana. Kulesi sihloko, sizohlola okuhle nokubi kokubhida kumagama angukhiye anophawu lwentengiso ku-Adwords.

Ukuze ugweme izinkinga ezingokomthetho ezingaba khona, qiniseka ukuthi isikhangiso sakho asibhidi kumagama angukhiye anophawu lokuhweba lomuntu oncintisana naye. Ungasolwa ngokwephula uphawu lokuhweba uma usebenzisa uphawu lokuhweba lomuntu oncintisana naye kukhophi yakho yesikhangiso.. Inkampani engumnikazi wezimpawu zokuhweba ingase ibike isikhangiso ku-Google uma ithola ukuthi sephula inqubomgomo yayo yezimpawu zokuhweba. Ngaphezu kwalokho, isikhangiso sizokwenza kubukeke sengathi umuntu oqhudelana naye usebenzisa lawo magama angukhiye.

Nokho, kunezindlela zokuvikela igama lomkhiqizo wakho emacaleni okuphula umthetho. E-United States, Canada, nase-Australia, izimpawu zokuthengisa azinqatshelwe ku-Adwords. Inkampani engumnikazi wophawu kufanele iqale ithumele ifomu lokugunyazwa ku-Google ngaphambi kokuthi ibhide ngegama elingukhiye elingukhiye.. Kungenjalo, kungenzeka ukuthi ubhide ngegama elingukhiye elinophawu lokuhweba. Ukubhida ngegama elingukhiye elingukhiye, iwebhusayithi kufanele isebenzise i-URL ehambisanayo negama elingukhiye.

Isikolo sekhwalithi

Isikolo sekhwalithi ku-Adwords sinqunywa izici ezimbalwa, kufaka phakathi izinga lokuchofoza elilindelekile, ukuhlobana, kanye nolwazi lwekhasi lokufika. Amagama angukhiye afanayo ngaphakathi kweqembu lesikhangiso elifanayo angaba nezikolo zekhwalithi ezihlukene ngoba ukuqondisa kobuciko kanye nezibalo zabantu kungahluka.. Uma isikhangiso siba bukhoma, izinga lokuchofoza elilindelekile liyalungiswa, futhi kunezimo ezintathu ezitholakalayo zokuqapha ukusebenza kwayo. Ukuze uqonde ama-nuances ale metric, cabangela izibonelo ezilandelayo:

Isici sokuqala yiqembu lamagama angukhiye. Isici sesibili yikhophi nekhasi lokufika, noma ikhasi lokufika. Kubalulekile ukulandela imihlahlandlela yeqembu lamagama angukhiye, njengoba lezi zizoba nomthelela kuzinga lokuguqulwa. Ngokwesibonelo, ukushintsha isihloko Sezinsizakalo Zommangali Wezomthetho kukhuphule izinga layo lokuguqulwa ngo 111.6 iphesenti. Umphathi wesikhangiso omuhle uyazi ukuthi ujule kangakanani neqembu ngalinye lamagama angukhiye, kanye nendlela yokulungisa lokhu ukuze kuthuthukiswe umphumela wekhwalithi iyonke.

Isikolo sekhwalithi ye-Google siyisibalo esiyinkimbinkimbi esithinta ukubekwa kwesikhangiso sakho namanani entengo. Ngoba i-algorithm iyimfihlo, Izinkampani ze-PPC zizokunikeza kuphela izeluleko ezijwayelekile zokuthi ungasithuthukisa kanjani isikolo sakho. Nokho, ukwazi isici esiqondile esisetshenziswa ukubala amaphuzu kuyisihluthulelo sokuthola imiphumela engcono, njengokubekwa okuthuthukisiwe kanye nezindleko eziphansi ngokuchofoza ngakunye. Isikolo sekhwalithi ye-Adwords sinqunywa izici ezihlukahlukene, futhi akukho mpendulo yayo. Nokho, uma uzimisele ukutshala isikhathi nomzamo wokuyithuthukisa, ungathuthukisa isikolo sakho sekhwalithi yesikhangiso futhi usenze siphumelele kakhudlwana.

Izindleko ngokuchofoza ngakunye

Ukusebenzisa i-CPC elungile yomkhankaso wakho wesikhangiso kubalulekile ukuze uqinisekise ukuthi wandisa i-ROI yakho. Imikhankaso yezikhangiso enamabhidi aphansi ayivamile ukuguqulwa, kuyilapho amabhidi aphezulu angaholela emithonjeni egejiwe kanye namathuba okuthengisa. Into ebalulekile okufanele uyikhumbule ukuthi izindleko zakho eziphezulu ngokuchofoza ngakunye (CPC) akulona inani langempela ozolikhokha. Abakhangisi abaningi bakhokha kuphela inani elincane elidingekayo ukuze kususwe imikhawulo ye-Ad Rank noma ukushaya esiqhudelana naye ngaphansi kwayo.

Ama-CPC ahluka kakhulu phakathi kwezimboni. Kunethiwekhi yesibonisi, Ngokwesibonelo, isilinganiso se-CPC singaphansi $1. Ama-CPC ezikhangiso kunethiwekhi yosesho avamise ukuba phezulu kakhulu. Ngenxa yalokho, kubalulekile ukucacisa i-ROI nokuthi ungakhokha malini ngokuchofoza ngakunye. I-Google AdWords iyinkundla yokusesha ekhokhelwayo enkulu kunazo zonke emhlabeni. Kodwa isho ukuthini i-CPC ebhizinisini lakho?

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kuye $1 ku $2 kuye ngezici eziningana. Amagama angukhiye abizayo avame ukuba sematheni okuncintisana kakhulu, okuholela kuma-CPC aphezulu. Nokho, uma unomkhiqizo oqinile noma isevisi ezothengiswa ngentengo ephezulu, ungachitha ngaphezulu $50 ngokuchofoza ngakunye ku-Google Ads. Abakhangisi abaningi bangasebenzisa imali engango $50 million ngonyaka ekusesheni okukhokhelwayo.

Hlukanisa izikhangiso zokuhlola

Uma uke wazibuza ukuthi ingabe izikhangiso zakho zithola ukuguqulwa okufunayo, bese uhlukanisa ukuhlolwa kuyindlela enhle yokuthola. Izikhangiso zokuhlola ukuhlukaniswa ku-Adwords zikuvumela ukuthi uqhathanise izikhangiso ezimbili noma ngaphezulu eceleni ukuze ubone ukuthi iyiphi eyenza kangcono. Kufanele uqaphele, nakuba, njengoba akulula ngaso sonke isikhathi ukunquma umehluko phakathi kwezinguqulo ezimbili zesikhangiso esifanayo. Ukhiye uwukusebenzisa umehluko obalulekile ngokwezibalo lapho usebenzisa ukuhlolwa kokuhlukaniswa.

Ngaphambi kokwenza izivivinyo zokuhlukanisa, qiniseka ukuthi uyaqiniseka ukuthi ikhasi lakho lokubikezela alishintshi. Uma ushintshe ikhasi lokubikezela esikhathini esidlule, ungase ungaboni ukuthi ikhophi yesikhangiso ihlale kwelinye ikhasi. Ukushintsha ikhasi kungenza kube nzima ukulandelela ukuguqulwa. Nokho, ungasebenzisa ama-URL ahlukile wokubonisa. Nakuba le nketho ingaba usizo, kubalulekile ukusebenzisa ikhasi lokubikezela elifanayo nazo zonke izinhlobo zezikhangiso.

Isixhumi esibonakalayo esihlukanisayo sohlelo lwe-Adwords lwe-Google siphindaphindeka njengesikhungo sokuhlaziya. Ibonisa ukuchofoza, okuvelayo, I-CTR, kanye nesilinganiso sezindleko ngokuchofoza ngakunye. Ungakwazi futhi ukubona imiphumela echofozekayo kanye nezikhangiso ezindala. I “Faka Ukwehluka” inkinobho ikuvumela ukuthi ukhethe ukuthi iyiphi inguqulo yesikhangiso ephumelela kakhulu. Ngokuqhathanisa izikhangiso ezimbili zihlangene, unganquma ukuthi iyiphi ethola izinga lokuguqulwa elingcono kakhulu.

Izindleko zokuguqulwa ngakunye

Izindleko zokuguqulwa ngakunye, noma i-CPC, ingenye yamamethrikhi abaluleke kakhulu okufanele uwaqaphe lapho usebenzisa umkhankaso we-AdWords. Ukuthi isivakashi siyawuthenga yini umkhiqizo wakho, bhalisela iphephandaba lakho, noma ugcwalisa ifomu, le metric ibonisa impumelelo yomkhankaso wakho wesikhangiso. Izindleko zokuguqulwa ngakunye zikuvumela ukuthi uqhathanise izindleko zakho zamanje neziqondiso, ukuze ukwazi ukugxila kangcono isu lakho lokukhangisa. Kubalulekile ukuqaphela ukuthi i-CPC ingahluka kakhulu kuye ngosayizi wewebhusayithi yakho, kodwa kuyisiqalo esihle ukunquma ukuthi liyini izinga lakho lokuguqulwa.

Izindleko zokuguqulwa ngakunye zivame ukubalwa kusetshenziswa ifomula ehlukanisa izindleko ngenombolo ye “kanzima” ukuguqulwa, okuyizo eziholela ekuthengeni. Nakuba izindleko zokuguqulwa ngakunye zibalulekile, ayilingani ngempela nenani lokuguqulwa. Ngokwesibonelo, akukhona konke ukuchofoza okufanele ukubikwa kokulandelela ukuguqulwa, ngakho-ke akwenzeki njalo ukubala izindleko ngokuguqulwa ngakunye ngokusekelwe kuleyo nombolo. Ngaphezu kwalokho, izixhumanisi zokubika kokulandela ukuguqulwa zibonisa izinombolo ngendlela ehlukile kunekholomu yezindleko.

I-Google Analytics ikuvumela ukuthi uhlaziye ukusebenza komkhankaso wakho ngamahora ahlukahlukene osuku. Ungaphinda unqume ukuthi yiziphi izikhala zesikhathi ezikhiqiza ukuguqulwa okuningi. Ngokufunda amanani okuguqulwa ngezikhathi ezithile zosuku, ungalungisa uhlelo lwakho lwesikhangiso ukuze lusebenze kahle. Uma ufuna ukudlala isikhangiso ngezikhathi ezithile kuphela, uyimise ukuthi iqale ngoMsombuluko kuya kuLwesithathu. Ngale ndlela, uzokwazi kahle ukuthi kufanele ubhide nini nokuthi uzowadedela nini amabhidi wamagama angukhiye.

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Ungayisebenzisa kanjani Kopisha futhi Namathisela ku-Adwords

Ungayisebenzisa kanjani Kopisha futhi Namathisela ku-Adwords

I-Adwords

Ukusebenzisa ithuluzi lokukopisha nokunamathisela ku-AdWords kungakusiza uguqule noma udale izikhangiso zakho. Ungashintsha ikhophi yakho nesihloko noma usebenzise kokubili. Qhathanisa izinguqulo ezahlukene ukuze unqume ukuthi iyiphi esebenza kahle kakhulu. Lokhu kungaba usizo ikakhulukazi uma ibhajethi yakho yokukhangisa iminyene. Kukusiza futhi ukuthi ufunde ukusebenzisa amagama angukhiye angalungile futhi uqondise kabusha izikhangiso zakho. Ungasebenzisa isici sokukopisha nokunamathisela ukuze uqhathanise izikhangiso zakho futhi wenze izinguquko njengoba kudingeka.

I-Adwords iyindali ebukhoma

Ibhizinisi le-kazillion dollar le-Google lixhaswa ngenzuzo yalo Yokukhangisa Ngesesho kanye Nokukhangisa Kwezibonisi. Abasebenzisi bayo bancintisana ngesiqephu salo phaya futhi kubalulekile ukuthi abakhangisi babone ukuthi indawo yokuncintisana endalini ye-Adwords iyashintsha.. Ngezigidi zamabhizinisi aqhudelana ngegama elingukhiye elifanayo, umkhankaso wakho awukwazi ukusethwa futhi ukhohlwe. Udinga ukuqapha ithrafikhi futhi ulungise amabhidi akho nsuku zonke, futhi kufanele ulungele ukuzivumelanisa noshintsho.

I-Adwords’ Umbiko we-auction Insights unikeza ukubuka konke kwezimbangi zakho. Ukusebenzisa la mathuluzi namasu, Abathengisi be-e-commerce abanolwazi bangenza imikhankaso yabo iphumelele kakhulu. Ngaphezu kwalokho, wonke amabhizinisi okudayisa anezimbangi. Laba bathengisi abayizimbangi bangaba nomthelela emiphumeleni yemikhankaso yakho ye-Google Shopping. Embikweni we-Auction Insights, ungabona ukuthi yiziphi izimbangi ezinomthelela emiphumeleni yomkhankaso wakho. Ingase futhi ikunikeze amazwibela abantu oqhudelana nabo’ ukusebenza ngokumelene nokwakho.

Isikhundla sokuqala ohlelweni lwe-AdWords sithathwa isikhangiso esisezingeni eliphezulu. Ukuthola le ndawo akuyona nje indaba yokwandisa ibhidi yakho, kuthatha okungaphezu kwalokho. Umkhangisi ngamunye onegama elingukhiye elifanayo ufakwa endalini ngokuzenzakalelayo, futhi isikhangiso esenza kahle kakhulu sivela phezulu ohlwini. Isikolo sekhwalithi kanye nebhidi ephezulu inquma indawo yesikhangiso endalini.

Inikeza ukukhomba kabusha

Ukuqondisa kabusha kuyisu elinamandla lokumaketha elisiza abakhangisi bakhulise i-ROI yemikhankaso yabo yokukhangisa. Ukumaketha kabusha kuvumela abakhangisi ukuthi bakhe izethameli ezihlakaniphile, yakhiwe abantu abanemikhuba efanayo ye-Internet, imikhuba yokuthenga, kanye nezintandokazi zokuphequlula, njengamakhasimende angaphambilini. Lezi zethameli ezibukeka zilungele ukuphushela abantu kufaneli yakho yokumaketha kanye nokukhulisa i-ROI yemikhankaso yakho yokukhangisa.. Ukumaketha kabusha kuwumthombo ongapheli wemikhondo emisha engakhuphula i-ROI yakho emikhankasweni yakho yokukhangisa.

Inikeza amagama angukhiye angalungile

Ukusebenzisa ithebhu yamathuba ku-Adwords ukuthola amagama angukhiye amasha kuyindlela enhle yokusebenzisa amagama angukhiye angalungile kuthuluzi le-Adwords. Lezi ziphakamiso ziyazenzakalela, kodwa kusengcono kakhulu ukwenza ukuqinisekiswa okuthile ngaphambi kokuncika kubo. Ungabona ukuthi yimaphi amagama angukhiye ahlobene negama lakho elingukhiye eliyinhloko noma yimaphi angama-synonym. Ungakwazi ukwengeza lawa magama angukhiye kunoma yimuphi umkhankaso noma iqembu lesikhangiso bese uqapha ukusebenza kwawo.

Amagama angukhiye angalungile akusiza ukuthi ugxilise umkhankaso wakho emikhiqizweni enenzuzo eyengeziwe noma amasevisi. Ngokwesibonelo, umuntu osebenza ngamapayipi e-Las Vegas angase angatholi imali eningi ngokulungisa umpompi ovuzayo njengoba ebengalungisa amapayipi ethusi phakathi namaphrojekthi okulungisa ikhaya.. Ukusebenzisa amagama angukhiye angalungile kumvumela ukuthi agxilise isabelomali sakhe emisebenzini ene-ROI ephakeme. Ungase ufune ukugwema ukusebenzisa amagama angukhiye angalungile ezinsizeni zamapayipi. Kodwa uma ufuna ukwandisa i-ROI yakho, amagama angukhiye angalungile ayingxenye ebalulekile yenqubo yokukhangisa.

Amagama angukhiye angalungile angaphinda athuthukise isikolo sakho sekhwalithi. Ngokubonisa izikhangiso zakho zamagama angukhiye ahlobene kakhulu nemikhiqizo yakho, ungathuthukisa i-CTR yakho (chofoza isilinganiso). Lokhu kusho ukuthi ungathola indawo engcono yesikhangiso sakho ngezindleko eziphansi ngokuchofoza ngakunye. Ungabona amagama angukhiye amabi embikweni wakho wamatemu okusesha. Angaphezu kwamagama angukhiye! Vele uqiniseke ukuthi uyawengeza emikhankasweni yakho yezikhangiso futhi uzobona umehluko omkhulu emiphumeleni yakho.

Ukuze uthole okuningi kumagama angukhiye angalungile ku-Adwords, kufanele uqale wazi ukuthi yimaphi amagama angukhiye akhonjiwe. Lokhu kubalulekile ngoba izimbangi’ imikhiqizo ingase ibe namagama okusesha afanayo. Ngale ndlela, ungacwengisa amagama akho angukhiye futhi uxhumane nabantu abafaneleka kakhulu. Bese, ungakwazi ukwengeza amagama angukhiye angalungile kulawo magama angukhiye asetshenziswa izimbangi zakho. Leyo yindlela engcono kakhulu yokwandisa izinga lakho lokuguqulwa. Uzomangala ukuthi bangaki abantu abengeziwe ongakwazi ukubafinyelela ngokwengeza lawa magama angukhiye emikhankasweni yakho yezikhangiso.

Amagama angukhiye angalungile awusizo kumaklayenti amaningi ngokuma okufanayo. Ukwengeza amagama angukhiye aphikisayo kuzovimbela izikhangiso zakho ukuthi zingaveli uma umbuzo wosesho uqukethe “Chicago” noma imishwana efanayo. Khumbula, nokho, ukuthi kufanele ukhethe amagama angukhiye angalungile ngokucophelela. Akufanele adlulele amagama angukhiye akhonjiwe. Uma zihambisana, ngeke ziboniswe, ngakho-ke kufanele uqiniseke ukuthi ukhetha amagama angukhiye aphikisayo ngokuhlakanipha. Ngakho, ngaphambi kokwengeza amagama angukhiye angalungile, qiniseka ukuthi uyazi ukuthi yini oyifunayo.

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Ungalikhulisa kanjani ikhasi lakho lokufika ku-Adwords

I-Google Adwords

Ungalikhulisa kanjani ikhasi lakho lokufika ku-Adwords

I-Adwords

Ukuze uthuthukise izinga lakho lokuchofoza, thuthukisa ikhasi lakho lokubikezela isikhangiso futhi udale ama-SKAG, okuyizincazelo ezimfushane zalokho ofuna abantu bakwenze uma bechofoza esikhangisweni sakho. Uma ufuna ukukhulisa izinga lokuchofoza, zama ukubhida ngamagama angukhiye anophawu lokuhweba. Ngale ndlela, uzothola izinga eliphezulu lokuchofoza esikhangisweni sakho. Leli su alisebenzi nje kuphela, futhi kuyabiza.

Lungiselela ikhasi lakho lokubikezela lesikhangiso

Ngezikhangiso ze-Google, ungafinyelela izethameli eziningi futhi ushayele imikhondo yekhwalithi ephezulu kuwebhusayithi yakho. Kodwa iyiphi indlela engcono kakhulu yokuthuthukisa ikhasi lakho lokubikezela le-Adwords? Nawa amanye amathiphu:

Ukuqala, qiniseka ukuthi ikhasi lakho lokubikezela liyaphendula. Nakuba kungase kubonakale kuwumsebenzi olula, ukuthuthukisa ikhasi lakho kudinga umzamo omkhulu. Ezimweni eziningi, amakhasi okufika asebenzisa kakhulu izinsiza futhi adinga usizo lomklami wezithombe, unjiniyela, nezinye izinsiza ze-IT. Indawo yokubamba iwukucatshangelwa okubalulekile, njengoba abakhangisi abaningi be-AdWords bethumela ithrafikhi yabo ye-PPC ekhasini labo lasekhaya – i-no-cha enkulu ekwenzeni izinga lokuguqulwa.

Ukuze uthuthukise ukusebenziseka kwekhasi lakho, faka uhlu lobufakazi namagama amaklayenti ezinkampani. Ukufaka lolu lwazi kusiza izivakashi ukuthi zithembe ibhizinisi lakho. Qiniseka ukuthi umklamo uhlanzekile futhi uchwepheshe. Futhi, qiniseka ukuthi isihloko sakho sifana nekhophi esikhangisweni sakho. Isihloko esihle singathinta umugqa wakho ongezansi 30%. Qiniseka ukuthi ikhasi lakho lokubikezela kulula ukulizulazula, futhi, nokuqukethwe kwakho nokubizela esenzweni okufanayo.

Khomba ikhasi lakho lokubikezela kuzithameli oziqondise. Kufanele ufake amagama angukhiye we-SEO aholele kusesho lwangempela kunhlokweni. Lokhu kuzokwenza ikhasi lakho lihambisane kakhulu nenhloso yomsebenzisi, futhi wehlise I-Cost yakho Ngokuchofoza ngakunye (CPC). Ngaphezu kokuthuthukisa umkhankaso wakho wokukhangisa we-Adwords, isipiliyoni sekhasi lokufika kufanele sijabulise iso. Uma kungenjalo, abavakashi bazogxuma. Indlela engcono kakhulu yokwandisa ukuguqulwa ukuthuthukisa ikhasi lakho lokubikezela ukuze uthole izethameli ezithile oziqondise.

Lungiselela isikhangiso sakho ngezinga lokuchofoza okungenani 8%

Amazinga aphezulu okuchofoza awawona ngaso sonke isikhathi uphawu oluhle. Uma ungaqondile amagama angukhiye alungile, kungenzeka ukuthi umosha imali. Ukuze ugweme lokhu, kufanele uhlole yonke into esikhangisweni sakho. Ukuqinisekisa ukuthi izikhangiso zakho ezikhokhelwayo zifanelekile, kufanele wenze ucwaningo lwegama elingukhiye. Ngokwenza kanjalo, ungenza isiqiniseko sokuthi izikhangiso zakho ezikhokhelwayo zizoba usizo kumakhasimende akho.

Ungathola izinga lokuchofoza lomncintiswano wakho ngokuhlaziya ikhophi yesikhangiso sakho. Umbiko we-Google Adwords uyatholakala kulo mkhankaso, i-akhawunti, kanye nezinga leqembu lesikhangiso. Ihlinzeka ngolwazi lokuthi abanye abakhangisi bakhangisani ngemishwana yamagama angukhiye. Lokhu kuhlanganisa ukwabelana okuvelayo kanye no-Chofoza ukwabelana. Ngaphandle kwalokho, ibonisa amanye amamethrikhi anentshisekelo afana nokuvela komncintiswano wakho nomthelela wawo ekusebenzeni kwakho.

Dala ama-SKAG

Ukudala ama-SKAG emikhankaso ye-Adwords kungenye yezindlela ezinhle kakhulu zokwandisa i-CTR yesikhangiso sakho futhi ukhiqize ithrafikhi. Izikhangiso kufanele zihambisane nethemu losesho lomsebenzisi. Ngokwesibonelo, uma umuntu esesha “izimoto,” isikhangiso sakho cishe sizoboniswa kubo. Amagama angukhiye we-generic short-tail, nokho, ingase ingasebenzi ekushayeleni ithrafikhi. Uma ufuna ukukhulisa i-CTR yakho, sebenzisa amagama okusesha afana namagama akho angukhiye.

Ngokuvamile, Ama-SKAG aqukethe igama elingukhiye elilodwa noma ibinzana eqenjini lesikhangiso. Uma izikhangiso zakho zingaqondile amagama angukhiye anomsila omude, sebenzisa izinhlobo eziningi zokufanisa zegama elingukhiye elifanayo. Lokhu kungenxa yokuthi eminye imibuzo yosesho inomsila omude kunamagama akho angukhiye. Ungakwazi ukwenza ngcono ama-SKAG akho ngokubuyekeza imibiko yetemu lokusesha. Ungaphinda uzame ukwenza i-SKAG entsha ukuze uqondise okusha, amagama angukhiye anomsila omude.

Umgomo uwukukhulisa i-CTR ne-QS yesikhangiso sakho. Lokhu kufinyelelwa ngokukhetha amagama angukhiye ahlobene kakhulu nokukhulisa amathuba okuthi umthengi achofoze isikhangiso sakho.. I-Google izobheka izikhangiso ezinama-CTR aphezulu njengezifaneleka kakhulu futhi zihehe, okuzokwenza ngcono amathuba abo okubonwa. Lezi zikhangiso zingaphumela ekuthengisweni okuphezulu nemiholweni yakho. Dala ama-SKAG e-Adwords namuhla ukuze uthuthukise ukusebenza kwesikhangiso sakho!

Ukudala ama-SKAG emikhankaso ye-Adwords kuyindlela elula yokuthuthukisa ukusebenza kahle okuphelele komkhankaso wakho wesikhangiso nokulawula ibhajethi yakho. Ihlinzeka nge-CTR ephezulu kanye nekhwalithi engcono kakhulu kunamanye amasu. Futhi ngenxa yokuthi icacile futhi isebenza ngempumelelo, Ama-SKAG alungele ukuthuthukisa izikhangiso zakho. Uma usuphumelele ubuciko bokudala i-SKAG, ibhizinisi lakho lizobe lisendleleni yokukhulisa imali engenayo nokulawula ukusebenzisa kwakho imali!

Faka isicelo kumagama angukhiye anophawu lokuhweba

Kunomugqa omuhle phakathi kokusebenzisa uphawu lwakho lokuthengisa kukhophi yakho yesikhangiso kanye nebhidi kumagama angukhiye anophawu lokuhweba ku-Adwords. Yize kunezimo lapho ungasebenzisa khona amagama angukhiye anophawu lwentengiso kukhophi yakho yesikhangiso ngaphandle kokwephula inqubomgomo yophawu lokuhweba., kungcono ukuqhela kulo mkhuba. Uma izimbangi zakho zithenda ngamagama angukhiye anophawu lokuhweba, qiniseka ukuthi uqapha umsebenzi wabo ku-Adwords futhi usebenzise amasu aphilayo nakhokhelwayo ukuze unciphise umthelela wezikhangiso zabo.

Ukusebenzisa umphathi we-akhawunti ozinikezele kungenye yezindlela zokuphusha isicelo sakho futhi wandise amathuba okuphumelela. Ngenkathi ukubhida kumagama angukhiye anophawu lokuhweba kungase kwenyuse i-CPC yakho, kungasiza ibhizinisi lakho ngaphezu kokulilimaza. Ukusebenzisa amathuluzi ocwaningo kuzokuvumela ukuthi unqume amabhidi wegama elingukhiye angcono kakhulu. Lawa mathuluzi asebenziseka kalula futhi azokukhombisa ukuthi igama elingukhiye ngalinye linethrafikhi engakanani. Lapho uwasebenzisa ukuze uthole amagama angukhiye alungile, bazokwazisa futhi ukuthi kufanele ubhide kancane kunalokho okufanele.

Isinyathelo sokuqala sokubhida kumagama angukhiye anophawu lwentengiso ku-Adwords ukuhlola ukuthi umuntu oqhudelana naye ulubhalisile yini uphawu lokuhweba ezweni lapho isikhangiso siboniswa khona.. Uma ungakwenzi, ungakwazi njalo ukuhambisa isikhalazo sophawu lokuhweba ku-Google. Uma lowo oqhudelana naye engazange, uzogcina ukhokha izindleko eziphakeme kakhulu ngokuchofoza ngakunye. Ngaphezu kwalokho, oqhudelana naye angase angazi ukuthi abiza amagama angukhiye anophawu lokuhweba, okungaholela emiphumeleni emibi ebhizinisini labo.

Icala lakamuva phakathi kwe-Hearthware ne-Morningware ligqamisa ubungozi bokubhida kumagama angukhiye anophawu lwentengiso ku-Adwords.. Ukusebenzisa amagama angukhiye anophawu lokuhweba ukukhangisa kungaba isu eliyingozi, njengoba ungase ubekwe icala lokwephula uphawu lokuhweba. INkantolo Yobulungisa YaseYurophu yakhipha isinqumo ngokumelene ne-LV, esho ukuthi inqubomgomo ye-Google ayizange yephule umthetho wezimpawu zokuhweba. Nokho, inqume ukuthi izinkampani zingabhida ngezimpawu zokuhweba ezincintisana nazo uma zenza ukudalulwa okudingekayo.

Setha ukulandelela ukuguqulwa

Uma ufuna ukwazi ukuthi izikhangiso zakho zikhiqiza ukuthengisa, udinga ukusetha ukulandelela ukuguqulwa kwe-Adwords. Lesi sinyathelo esilula sizokwenza ukwazi ukubona ukuthi zingaki izivakashi eziguqule zaba amakhasimende. Ungakwazi futhi ukusetha ukulandelela ukuguqulwa kwamaqembu ezikhangiso nomkhankaso. Nazi ezinye izinyathelo okufanele uzilandele. Ukuqala, setha ikhodi yokulandelela yezikhangiso zakho. Bese, engeza umaka wokulandelela ukuguqulwa esikhangisweni sakho.

Ungakwazi ukulandelela izinhlobo ezahlukene zokuguqulwa, kuhlanganise nezingcingo, ukuthenga, okulandwayo kohlelo lokusebenza, ukubhaliswa kwencwadi yezindaba, futhi nokuningi. Ukukhetha umthombo olungile wokulandelela ukuguqulwa kuyisinyathelo sokuqala sokusetha ukulandela kwakho ukuguqulwa. Uma usukhethile umsebenzi ozowulandelela, ungakwazi ukubala ROI (ukubuyisela ekutshalweni kwezimali) emikhankasweni yezikhangiso zakho. Lokhu kubalwa ngokuhlukanisa imali engenayo ekhiqizwa izikhangiso ngezindleko zezimpahla ezithengisiwe.

Uma usunqume ukusetha ukulandelela ukuguqulwa kwe-Adwords, uzodinga ukufaka i-id yokuguqula, ilebula, kanye nenani. Uma ufuna ukulandelela ukuthengisa ngomkhankaso, ungase futhi usethe ukumaketha kabusha ngokusebenzisa amazwibela womhlaba. Uma usumise lokhu, uzokwazi ukukala ukuthi yiziphi izikhangiso eziletha amakhasimende amaningi. Ungabona ukuthi bangaki abantu abachofoza esikhangisweni sakho futhi uma beguqukile.

Uma usuyimisile imodeli yesichasiso, unganquma ukuthi yiziphi izenzo ezicuphe imiphumela oyifunayo. Ngokusetha usuku lokuthi ukuguqulwa kwenzeke, ungabona ukuthi zingaki izivakashi eziguqule ngenxa yesikhangiso. Okokuguqulwa kokubuka, ungakhetha inani eliphezulu lezinsuku ngemuva kokubonwa kwesikhangiso. Ukuze uthole ukuguqulwa okubandakanya iwebhusayithi vakashela, I-Smart Bidding izothuthukisa amasu ebhidi ngokusekelwe kumodeli yesichasiso oyikhethayo.

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Kungani Kufanele Ukhethe I-ONMAscout Adwords Agency Berlin

Kungani Kufanele Ukhethe I-ONMAscout Adwords Agency Berlin

Uma udinga umkhankaso wokukhangisa ku-inthanethi osebenzayo futhi osebenzayo webhizinisi lakho, kufanele uxhumane ne-ONMAscout adword agentur berlin. Banolwazi oludingekayo nolwazi lokudala nokugcina imikhankaso esebenza ngempumelelo yebhizinisi lakho. Funda ukuze uthole ukuthi bangalisiza kanjani ibhizinisi lakho ukuthi likhule. Nazi ezinye izizathu zokuthi kungani kufanele uzikhethe. Bazokwenza umehluko esu lakho lokumaketha ku-inthanethi.

Ikhophi yesikhangiso iqhathaniswa nokulungiselelwa kwamagama angukhiye

Uma kuziwa ekusebenzeni kwesu lakho lokumaketha ku-inthanethi, udinga ukusebenzisa kokubili ukwenza kahle kwegama elingukhiye kanye nokubonisa umbhalo. Ukuthuthukisa igama elingukhiye kubalulekile ekuthuthukiseni imikhankaso yakho yezikhangiso ukuze kwandiswe ukubonakala kwewebhusayithi yakho namazinga okuguqulwa. Emzamweni wokuthuthukisa izinga lenjini yakho yokusesha, izikhangiso zakho kufanele zibekwe ezindaweni eziphezulu zemiphumela yenjini yokusesha. Yilapho ukulungiselelwa okusekhasini kungena khona.

Kuye ngezinjongo zakho, i-ejensi ye-SEO yochwepheshe ingathuthukisa i-akhawunti yakho ye-Google AdWords. Ngokusebenzisa amagama angukhiye angcono kakhulu nemibhalo yesikhangiso, uzokwandisa ukubonakala kwewebhusayithi yakho nokuthengisa. Uma izikhangiso zakho zikhonjiswa ekhasini lokuqala lemiphumela yosesho lwe-Google, ibhizinisi lakho lizothola ukuchofoza okuningi. Ngaphezu kwalokho, izikhangiso zakho zizovezwa ngaphambi kwemiphumela yosesho lwendalo. Ngale ndlela, okunikezwayo kwakho kuzofinyelela abangaba amakhasimende akho.

Isu lebhidi liqhathaniswa nekhophi yesikhangiso

Impumelelo yomkhankaso wakho we-Google AdWords incike kumagama angukhiye. I-ONMA scout Berlin agency ingakusiza ukuthi unqume ukuthi yimaphi amagama angukhiye alungele inkampani yakho. Bazokwenzela nocwaningo olunzulu lwamagama angukhiye. Bese, bazodala isikhangiso esiqinisekile ukuthola imiphumela oyifunayo. Ngaphandle kwamagama angukhiye, kufanele futhi ucabangele i-CPC bese uchofoza isilinganiso ukuze unqume ukuthi umkhankaso uyasebenza noma cha.

Lapho ukhetha i-ejensi ye-adwords e-Berlin, kubalulekile ukucabangela izindleko zezinsizakalo. I-OnMA scout iyaqhudelana, ehlinzeka ngezinsizakalo ngentengo ethengekayo. Ungakhetha kuzintengo zabo zokuchofoza ezincintisanayo noma izinsiza zabo ezikhethekile. Ngesabelomali esincane sokukhangisa, inhloli ye-ONMA inguzakwethu olungile. Bangakwazi ukuthuthukisa umkhankaso wakho we-Google AdWords ngemiphumela engcono kakhulu futhi bakunikeze inani elikhulu lemali yakho.

Ukuhlela umkhankaso kuqhathaniswa nokwenza kahle kwegama elingukhiye

Ukuhlela umkhankaso kuyingxenye ebalulekile ye-Google AdWords. Nakuba ukusebenzisa igama elingukhiye kugxile kumqondo oyisisekelo ngemuva kwebinzana legama elingukhiye, ukuhlela umkhankaso kugxile kakhulu ekusebenzeni kwawo kukonke. Isihleli segama elingukhiye sikusiza ukuthi uqoqe imibono yamagama angukhiye futhi wenze izibikezelo mayelana nokusebenza kwamagama angukhiye ahlukene. Ungakwazi futhi ukubona ivolumu yosesho yamagama angukhiye ahlukahlukene futhi unqume ukuthi ayahambisana yini nebhizinisi lakho. Ngaphezu kwalokho, ungase futhi uthole ukuthi igama elingukhiye ngalinye lizobiza malini nokuthi zingaki ukusesha elizokuthola.

Ukuhlela umkhankaso akufani nokwenza kahle kwegama elingukhiye, okuyindlela ejwayeleke kakhulu yokudala umkhankaso osebenzayo Wezikhangiso ze-Google. Kubalulekile ukwenza isiqiniseko sokuthi izikhangiso zakho zihambisana nesigcawu sakho ohlosiwe. Ngaphezu kwalokho, kufanele uqaphe futhi ubuyekeze uhlu lwakho lwamagama angukhiye njalo ukuze uqiniseke ukuthi luyasebenza futhi lunenzuzo. Ngenhlanhla, kunamathuluzi amaningi angukhiye angakusiza ukuthi ubone amagama angukhiye anamandla futhi ugcine uhlu lwakho luvuselelwe.

Ngaphezu kwamagama angukhiye owakhethayo, ukuhlela umkhankaso kuhlanganisa nokusetshenziswa kwezikhangiso ezikhokhelwayo. Ngenkathi i-SEO ye-organic ibandakanya ukusebenzisa imiphumela yenjini yokusesha ephilayo, izikhangiso ezikhokhelwayo zisekelwe kumagama angukhiye aqashwe ezinjinini zokusesha. Kungakhathaliseki ukuthi ukhetha yiphi indlela, kunomehluko obalulekile phakathi kwe-organic SEO ne-PPC. Labo abakhetha i-SEO ye-organic kufanele bahlose ukuthuthukisa iwebhusayithi yabo besebenzisa amasu womabili.

Indlela ephumelela kakhulu yokuthuthukisa ukusebenza komkhankaso wakho we-Google Adwords ukuqasha uchwepheshe. Le nkampani izohlaziya imikhankaso yakho ekhona futhi iphakamise ukwakheka komkhankaso omusha. Inhloso iwukwenza inzuzo ephezulu ngangokunokwenzeka phakathi kwesabelomali esimisiwe. Ngaphezu kwalokho, ukusebenzisa igama elingukhiye kuyingxenye ebalulekile yokukhangisa okuphumelelayo kwe-Google. Umkhankaso wakho we-Google Adwords kufanele uhlelwe ngokucophelela futhi uqashwe uchwepheshe.

Ukwenziwa ngcono kwezabelomali ze-SEA ngaphakathi kwefaneli yokuthengisa

Ukuze uthole ukusebenza kahle kwe-SEA-Budget, kubalulekile ukuqonda nokusebenzisa ifaneli yakho yokuthengisa. I-SEA-Budgets iphumelela kakhulu uma isetshenziswa ngokuhambisana namanye amasu okumaketha, kuhlanganise SEO. I-ONMAscout adwords agenter Berlin ingathuthukisa ibhajethi yakho ye-SEA ngezidingo zakho ezithile zebhizinisi, kungakhathaliseki ukuthi lokho kukhulisa ukubonakala noma ukukhulisa imali engenayo.

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I-ONMA Scout – Bangalisiza Kanjani Ibhizinisi Lakho Likhule?

I-ONMA Scout – Bangalisiza Kanjani Ibhizinisi Lakho Likhule?

Isihloli se-ONMA

Uma ufuna i-ejensi enhle kakhulu yokuthuthukisa uhlelo lokusebenza, I-ONMA scout iyindlela yakho engcono kakhulu. Laba bantu bakhuthazekile kakhulu futhi banake imininingwane. Ngokubaqasha, uzoqinisekiswa uhlelo lokusebenza lwekhwalithi ephezulu ozolithanda. Futhi ngaphandle kwemikhawulo, baqinisekisiwe ukuhlangabezana nokulindelekile kwakho. Yini enye, ungathola ngisho nenguqulo yesilingo samahhala bese uyizama, ngakho abukho ubungozi.

Iwebhusayithi

I-ONMA scout iyisevisi yokuthuthukisa injini yokusesha. Inguzakwethu we-Google futhi isiza amakhasimende akhe ubukhona bawo ku-inthanethi ngezikhangiso ezenziwe ngokwezifiso. Umqondo wabo uhlanganisa ukubeka obala kwezindleko nempumelelo yomkhankaso. Imiphumela iyazikhulumela. Uzomangala ngemiphumela! Funda ukuze uthole ukuthi bangayisiza kanjani inkampani yakho ukuthi ikhule. Nazi ezinye zezinzuzo zabo:

Ukubalwa kokuvelayo kokuqala. Iwebhusayithi kufanele ihehe izethameli futhi ilungiselele izinjini zokusesha. I-ONMA scout ikwenzela lokhu, ngokuhlinzeka ngomklamo ophelele wewebhu kanye nokusebenza. Banikeza nokubonisana kanye nohlelo lwe-SEO. Uzokwazi ukuzuza izinzuzo zolwazi lwabo nokudala. Ungaphuthelwa ithuba lokuthuthukisa ubukhona bakho ku-inthanethi! Xhumana ne-ONMA scout namuhla! Uzojabula ngokuthi ukwenzile!

Iwebhusayithi ye-ONMA scout iyindlela enhle yokuthola amandla esayithi lakho. Bangochwepheshe abaqinisekisiwe be-SEO abaneminyaka yokuhlangenwe nakho. Ngokusebenza nabo, ungakwazi ukukhulisa amandla ewebhusayithi yakho futhi udale uhlelo lokumaketha olunenzuzo. Ngaphezu kwalokho, uzothola amathiphu namasu okuthuthukisa i-SEO nokukhangisa ku-inthanethi. Futhi banesipiliyoni seminyaka sokuthuthukisa i-Google. Ngakho, uma ufuna insiza ye-SEO yobungcweti, I-ONMA scout iyisinqumo esihle.

I-Webdesign

I-ONMA scout ineqembu elizinikele labaklami, abahleli bohlelo, kanye nonjiniyela abasebenza ngokukhethekile ekwakhiweni kwewebhusayithi ngokwezifiso. Banikeza izixazululo ezingcono kakhulu zebhizinisi lakho ngokuqonda amakhono akho ayisisekelo, bese uhlanganisa iwebhusayithi ngayinye ukuze ivumelane nezidingo zakho ezihlukile. Laba baklami bewebhu banekhono futhi banolwazi olwanele ukwenza iwebhusayithi yakho ibe umholi wemakethe. Bayakuqonda ukubaluleka kokuqinisekisa ukuthi isayithi lakho liyathandeka futhi lihlangabezana nezidingo zababukeli bakho.

Ngenkathi kukhona abakhi bewebhusayithi bamahhala ongasebenzisa ukudala iwebhusayithi yakho, i-ejensi yokuklama iwebhusayithi enhle iyazi ukwenza ehlukile. Basebenzisa imiklamo esabelayo esebenza kahle kubo bonke osayizi besikrini namadivayisi, futhi uzoba nezinketho ezahlukahlukene zokwenza ngokwezifiso futhi wengeze okuqukethwe. Imiklamo yabo kulula ukuyiphatha, futhi ziza ziphelele nezinhlelo zokuphatha okuqukethwe ukuze kube lula kuwe ukungeza izici ezintsha.

I-ONMA scout webdesign inikeza ukubonisana komuntu siqu, okubalulekile ekusebenzeni kahle kwenjini yokusesha. Basebenzisa ama-SEO-optimierers angochwepheshe, abenza ucwaningo olunzulu nokuhlaziya iwebhusayithi yakho ukuze banqume ukuthi yiziphi izici ezizuzisa kakhulu isayithi lakho. Bazoqinisekisa ukuthi iwebhusayithi yakho yenzelwe izinjini zokusesha ezibaluleke kakhulu futhi iyisinqumo esingcono kakhulu kunoma yiliphi ibhizinisi. Kungenzeka ukuqasha ithimba le-ONMA scout kuzo zombili izinkampani ezincane nezinkulu, futhi bazokulethela imiphumela oyifunayo.

Isisebenzeli sohlelo lokusebenza

Ungathola izinhlelo zokusebenza ezisezingeni eliphezulu ezithuthukiswe i-ONMA scout, i-ejensi yohlelo lokusebenza ephezulu. Baneqembu lochwepheshe abanothando abanaka imininingwane. Ngokuqasha inhloli ye-ONMA, ungathola indlela eqondile eya empumelelweni, isekelwa isiqinisekiso esingenabungozi. Bayi-ejensi ehamba phambili yokuthuthukisa uhlelo lokusebenza emakethe, futhi umsebenzi wabo uqinisekisiwe ngaphandle kwemikhawulo. Empeleni, banikela ngokubonisana mahhala futhi.

Banikeza uhla olugcwele lwezinsizakalo futhi bakhethekile ekwakhiweni kwezinkampani kanye nobuchwepheshe bezobuchwepheshe. Bangasebenzisa noma yiluphi ulimi lokuhlela ukuze benze iwebhusayithi yakho, futhi banikela ngohlelo lwe-WordPress ne-PHP. Basebenza ngokukhethekile ekwakhiweni kwewebhusayithi ye-eCommerce, futhi banikela ngohlelo lwe-WordPress ne-PHP. Ithimba le-ONMA scout lingathuthukisa noma iyiphi iwebhusayithi oyidingayo. Kungakhathaliseki ukuthi ibhizinisi lakho liyini, I-ONMA scout ingasiza. Banerekhodi eliqinisekisiwe lempumelelo, futhi bangabaholi bemboni endaweni yokwakhiwa kwewebhu.

I-ONMA scout app agency ingakusiza nge-SEO. Banikezela ngezinsizakalo ze-SEO ezihamba phambili emakethe zokuqinisekisa ukuthi uhlelo lwakho lokusebenza lubalwa ezinjinini zokusesha. Ngesivivinyo sabo samahhala sezinsuku eziyi-14, unganquma ukuthi ziyifanele yini imali. Ungathola idemo ukuze ubone ukuthi zisebenza kanjani. Ithimba lenkampani lokuthuthukisa uhlelo lokusebenza lizokwazi ukukusiza ngenqubo futhi likunikeze umbono wokuthi yini ongayilindela.

SEO izinhlelo

U-Onma scout uchwepheshe we-SEO oqinisekiswe yi-Google onolwazi lweminyaka kulo mkhakha. Bayazi ukuthi ungayenza kanjani imizamo yakho yokuthengisa ukuze uthole umphumela omkhulu kanye nenzuzo. Ungaxhumana nabo ukuthola amathiphu e-SEO, ukumaketha okuku-inthanethi nokumaketha kwenjini yokusesha. Banomlando oqinisekisiwe wokwenza injini yokusesha kube yimpumelelo. Funda ukuze uthole ukuthi bangalisiza kanjani ibhizinisi lakho. Qhubeka ufunda ukuze uthole ulwazi olwengeziwe mayelana namasevisi ahlinzekwa i-ONMA scout.

Lesi sikhungo sokumaketha ku-inthanethi sikuqinisekisa ukubonakala okwengeziwe kuwebhu kanye nemiphumela ephezulu ye-SEO. I-ONMA scout inguzakwethu we-Google AdWords futhi inikeza izinsiza ezigcwele ze-SEO, kufaka phakathi i-AdWords. Abahleli bezinhlelo zabo ze-SEO banolwazi kumasu akamuva we-SEO. Bazokwenza iwebhusayithi yakho ibe sekhasini lokuqala lemiphumela yosesho. Ngaphezu kwalokho, banikela ngokumaketha okuku-inthanethi okuphelele, kuhlanganise nomklamo wewebhusayithi, izinhlelo zewebhu, kanye ne-Google AdWords.

I-ONMA scout inephakheji ebanzi yezinsizakalo zokumaketha eziku-inthanethi zamabhizinisi. Kusukela ekwenzeni injini yokusesha ukuya ekwakhiweni kwewebhu, bahlanganisa zonke izidingo zakho. Futhi benza i-Google Adwords futhi bakusize wakhe uhlelo lokusebenza lweselula. Ungakwazi futhi ukuqasha i-ONMA scout ukuthuthukisa iwebhusayithi yakho nohlelo lokusebenza. Ochwepheshe ku-ONMA scout bangakunikeza isu eliphelele lokumaketha kwedijithali futhi bakhulise imali yakho engenayo.

Ukuthuthukisa Injini Yokusesha ye-PHP

I-ONMA scout ye-PHP-Suchmaschinenoptimierung ikunikeza idizayini yewebhu nezinsiza zokuhlela ezinobuningi bezifiso kanye nemiphumela ye-prazise. Laba ochwepheshe abakhethekile bangochwepheshe bezilimi zokuhlela ezifanele futhi banolwazi lobuchwepheshe lokwakha iwebhusayithi enezenzo ezisebenzisanayo., amafomu okuxhumana, amathuluzi okuqhathanisa, izingosi zewebhu, futhi nokuningi. Iwebhusayithi yakhelwe ukuhambisana nezidingo zebhizinisi lakho, ukuletha ikhwalithi ephezulu, ikhasi eliyisiqalo elibukekayo.

Ungaqasha unjiniyela we-php ochwepheshe ukuthi akwenzele lo msebenzi. Lo mthuthukisi wewebhusayithi ochwepheshe uzokusiza ukuthi iwebhusayithi yakho ibonwe yizinjini zokusesha futhi ukhiqize ithrafikhi eyengeziwe. Uzokusiza uqonde ama-nuances olimi lwe-PHP nomklamo, ukuqinisekisa ukuthi ikhodi yewebhusayithi yakho icacile futhi ihlelwe kahle. Uzosebenzisa ulwazi lwakhe oluningi ezinhlelweni ze-PHP ukuze akusize uthuthukise iwebhusayithi yakho ukuze uguquleke kakhulu.

I-ejensi ye-SEO yochwepheshe izohlaziya iwebhusayithi yakho futhi ikuthuthukisele isu elenziwe ngezifiso. Ngenhlanganisela yolwazi nobungcweti, i-ONMA scout iyi-investimenti enkulu. Ithimba lakhiwe ngama-SEO-optimiers azohlaziya iwebhusayithi yakho kahle futhi ayenze ibe nenjini yokusesha.. Kuye ngezinjongo zakho, amasevisi angase abize kancane kunalokho okulindele. Ngakho-ke qiniseka ukuqasha i-ejensi ye-SEO futhi uqale ukukhiqiza ithrafikhi eyengeziwe yewebhusayithi yakho. Awukwazi ukukhokhela ukunganaki ukubaluleka kwe-SEO.

Umkhankaso osebenzayo wokwenza injini yokusesha uzoheha inqwaba yabavakashi abasha kusayithi lakho. Nokho, uma isayithi lakho lingalungiswanga, ngeke uzuze kuthrafikhi ekukhiqizayo. Ukuthi amakhasimende akho asendaweni noma akude, izinjini zokusesha ziwumthombo wokuqala wolwazi wezinhlobo eziningi zababambe iqhaza. Ngisho noma inkampani yakho iqhele ngamamayela ambalwa, usengathola i-Google-Platzated.

Izimpawu zomsebenzisi

Izinga lezimpawu zomsebenzisi libalulekile ekuthuthukiseni izinga lenjini yokusesha. Ukusebenzisa amasignali abasebenzisi kungasiza abaphathi bewebhu nama-SEO ukuthuthukisa ukusebenza kwewebhusayithi. Ikhwalithi yalawa masignali inganqunywa ngokuhlaziya idatha yewebhusayithi, njengezinga lokugxuma, isikhathi endaweni, futhi uchofoze udlule. Izinga lokubuyela ku-SERP lingenye inkomba ebalulekile. Zombili zinikeza isisekelo sokwaneliseka komsebenzisi kanye nokulindelwe. Uma iwebhusayithi ingahlangabezani nalezi zindinganiso, kungase kube uphawu lokuthi sekuyisikhathi sokwenza izinguquko kuwebhusayithi.

I-Google isanda kushintsha i-algorithm yayo ukwenza amasiginali wabasebenzisi ahambisane kakhulu futhi abe usizo kuma-SEO. Kuze kube manje, kwakunzima ukwazi ukuthi yiziphi izimpawu ezibalulekile, kodwa manje sekungenzeka ukuthi uthole isithombe esiphelele salokho abasebenzisi abakuseshayo. Ngosizo lwe-ONMA scout, ungafinyelela ukubekwa okuhamba phambili emakethe ku-Google. Kodwa ulinganisa kanjani ikhwalithi yalezi zimpawu? I-ONMA scout iwahlaziya kanjani?

Izimpawu zomsebenzisi ezibaluleke kakhulu zihlanganisa izinga lokugxuma, izinga lokuchofoza, nesikhathi sokuhlala. Yize i-Google ingaqinisekisanga ngokusobala ukuthi lezi zimpawu zinomthelela oqondile ekulengeni, cishe banethonya elingaqondile. Lokhu kungenxa yokuthi amasiginali wabasebenzisi alandelela lokho abasebenzisi abafuna ukukwenza kuwebhusayithi. Uma unezinga eliphansi lokugxuma, izinga lokuchofoza eliphezulu, nesikhathi sokuhlala esikhulu, isayithi lakho lihlangabezana nenhloso yomsebenzisi. Lezo zimpawu zabasebenzisi zibaluleke kakhulu emizamweni yakho ye-SEO.