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Cishe uzwile ngokukhangisa kwe-PPC, kodwa cishe awukaze usebenzise inkundla yokukhangisa ye-Google, I-Adwords. Lesi sihloko sizohlinzeka ngokubukezwa kokukhangisa kwe-PPC, okuhlanganisa nemodeli yayo yokubhida, Ucwaningo lwamagama angukhiye, kanye nesabelomali. Ukuze uqalise, landela lezi zinyathelo. Lezi yizinyathelo zokuqala zomkhankaso we-PPC oyimpumelelo. Uma ufuna ukukhulisa ukubonakala kwakho futhi ukhuphule amazinga akho okuguqulwa, Chofoza lapha. Ukuze uthole ulwazi olwengeziwe, funda umhlahlandlela wethu we-AdWords.
Ukusebenzisa ukukhangisa kokukhokha ngokuchofoza ku-Adwords kuyindlela enhle kakhulu yokuthola ukuchayeka ngokushesha. Nakuba ifomula yangempela iyinkimbinkimbi, kulula ukuyiqonda. Inani elibhidiswa ngumkhangisi lizonquma izindleko zokuchofoza. Uma sekugunyaziwe, izikhangiso zivame ukushicilelwa ngokushesha. Ngaphezu kwalokho, Izikhangiso ze-PPC zingenziwa ngendlela oyifisayo ukuze ziqondise izindawo ezithile. Kwezinye izimo, Ukuqondisa kwe-PPC kungenziwa kuleveli yekhodi ye-zip.
Ama-akhawunti e-PPC ahlukaniswa abe imikhankaso namaqembu ezikhangiso, ezakhiwe ngamagama angukhiye nezikhangiso ezifanele. Amaqembu esikhangiso aqukethe igama elingukhiye elilodwa noma amaningi, kuye ngezidingo zebhizinisi. Abanye ochwepheshe be-PPC basebenzisa amaqembu esikhangiso egama elingukhiye elilodwa, okubavumela ukuthi babe nokulawula okuphezulu kokubhida nokukhomba. Noma ngabe ukhetha ukuhlela kanjani umkhankaso wakho, I-Adwords inikeza izinzuzo eziningi.
Ngaphezu kokumaketha kwenjini yokusesha, Ukukhangisa kwe-PPC ku-Adwords kunikeza inzuzo eyengeziwe yokumaketha nge-imeyili. Ithuluzi lokumaketha le-imeyili le-Constant Contact lisebenza ngokuphelele nokukhangisa kwe-PPC, ukwenza inqubo yokudala kanye nokwethulwa kwezikhangiso kube ngokuphazima kweso. Njengombhali ozimele, I-Raani Starnes igxile kwezohwebo, ukumaketha, kanye nokuqukethwe kwebhizinisi. Uyakujabulela nokubhala ngokudla nokuhamba.
Ukukhangisa kwe-PPC kunezinzuzo eziningi. Kokunye, Ukukhangisa kwe-PPC kukuvumela ukuthi uqondise amakhasimende futhi ulungise amabhidi akho ngokusekelwe kudatha nendawo yababukeli bakho. Ungasebenzisa le datha ukuze ulungise amabhidi akho ngokuya ngokuthi amakhasimende akho afunani. Ngaphezu kwalokho, ungasebenzisa imininingwane yedatha ukuze ulungiselele imikhankaso yakho futhi unciphise imali esetshenziswayo yokukhangisa. Futhi ungakhetha kumafomethi ambalwa wezikhangiso, njengezikhangiso zokuthenga ezibonisa imikhiqizo yakho isezingeni eliphezulu, futhi ubonise ukumaketha kabusha, okukhuthaza ukuguqulwa.
Izinzuzo zokukhangisa kwe-PPC zicacile. Ungasebenzisa amagama angukhiye ahlukene nemikhankaso yokukhangisa ukuze uqondise amaqembu ahlukene nezethameli. Ukukhangisa ngokuchofoza ngakunye kusebenza kukho kokubili ideskithophu kanye nezinkundla zeselula, futhi isebenzisa amandla e-inthanethi. Cishe wonke umuntu usebenzisa i-inthanethi ukuze athole lokho akudingayo, futhi ungasebenzisa leli qiniso. Lapho isetshenziswe ngendlela efanele, ukukhangisa ngokuchofoza ngakunye ku-Adwords kuyindlela enhle yokuthola ukunakwa kwabathengi abangahle.
Ungasebenzisa imodeli yokubhida ye-Adwords ukuze unqume ukuthi kufanele uchithe malini ezindaweni ezithile zezikhangiso. Indali yenzeka njalo uma kunesikhala endaweni yesikhangiso, futhi inquma ukuthi yiziphi izikhangiso ezizovela endaweni. Ungakhetha ukugxila ekuchofozweni, okuvelayo, ukuguqulwa, imibono, kanye nezivumelwano, futhi ungasebenzisa ukubhida kwezindleko ngokuchofoza ngakunye ukuze ukhokhe kuphela uma umuntu achofoza esikhangisweni sakho.
Isu le-Maxize Conversions lisebenzisa ukufunda komshini ukuze kwandiswe ukuchofoza kwakho nokusebenzisa kubhajethi yakho yansuku zonke. Ibheka izici ezifana nesikhathi sosuku, indawo, kanye nesistimu yokusebenza. Ibese isetha ibhidi ekhulisa ukuguqulwa kwesabelomali sansuku zonke osifakayo. Leli su lilungele abantu abanezabelomali eziphezulu abafuna ukuthola ivolumu nokusebenza kokuguqulwa okuqinile ngaphandle kokumosha imali. Ngaphandle kokuthuthukisa ukuchofoza kwakho, isu le-Maxime Conversions liphinde likugcinele isikhathi ngokwenza amabhidi akho ngokuzenzakalelayo.
Ungaphinda uzame imodeli ye-CPC yemanuwali. Iheha ithrafikhi yekhwalithi futhi iqinisekisa izinga eliphezulu lokuchofoza. Nokho, kudinga isikhathi esiningi. Imikhankaso eminingi ihlose ukuguqulwa, kanye ne-CPC yezandla ingase ingabi inketho elungile kubo. Uma ufuna ukwandisa ukuguqulwa kwakho kusukela ekuchofozweni kwakho, ungakhetha ukusebenzisa imodeli ye-CPC ethuthukisiwe. Le modeli iyinketho enhle yokumaketha kabusha kanye nemikhankaso enegama.
Njengoba kushiwo ngenhla, I-Google inikeza amamodeli ahlukene okubhida emikhankasweni yokukhangisa eyahlukene. Ngakho-ke udinga ukuqonda imigomo yomkhankaso wakho ngaphambi kokunquma imodeli yokubhida ye-Adwords. Imikhankaso eyahlukene izozuza kumasu ahlukene okwandisa ukuguqulwa. Kufanele ukhethe isu elilungile lomkhankaso wakho. Ngakho, yimaphi amasu okubhida angcono kakhulu omkhankaso ngamunye? Ake sibheke amanye amasu avame kakhulu ku-Adwords futhi sifunde kuwo.
Ukubhida okuhlakaniphile kuyinketho engcono kakhulu yokwandisa amanani okuguqulwa. Amamodeli okubhida ahlakaniphile alungisa ngokuzenzakalelayo amabhidi ngokusekelwe emathubeni okuguqulwa. Ukusebenzisa ukubhida okuhlosiwe kwezindleko zokuthola ngakunye kungakusiza ukubamba lokhu kuguqulwa okunezindleko eziphansi. Nokho, kufanele ukhumbule ukuthi izinguquko ezivamile zokubhida zinganciphisa inzuzo yakho yezikhangiso. Ngakho-ke, ukulungisa amabhidi akho njalo kungalimaza ibhajethi yakho kanye nezinga lakho lokuguqulwa. Yingakho Amamodeli Wokubhida Okuhlakaniphile Engcono Kakhulu Ekwandiseni Imali Engenayo Yakho
Ukubaluleka kocwaningo lwegama elingukhiye esigabeni sokuhlela somkhankaso we-Adwords angeke kuqiniswe. Ucwaningo lwamagama angukhiye luzokuvumela ukuthi ubeke okulindelekile emikhankasweni yakho futhi uqinisekise ukuthi iqondiwe futhi isebenza ngempumelelo. Kuzokusiza futhi ukuthi ubone amagama angukhiye afanelekile omkhankaso wakho. Uma uhlela umkhankaso wakho, kufanele ucacise ngangokunokwenzeka futhi ucabangele imigomo yakho yonke yephrojekthi kanye nezethameli. Ukukusiza ukuthi uthole amagama angukhiye afaneleka kakhulu, ungasebenzisa i-Google Keyword Planner.
Inqubo yocwaningo lwamagama angukhiye iyindlela enhle yokunquma ukuthi yimaphi amagama asetshenziswa nsuku zonke ukucinga umkhiqizo noma isevisi yakho.. Uma usuwazi ukuthi yimaphi amagama angukhiye athrendayo embonini yakho, unganquma ukuthi yimiphi imishwana namagama azokhiqiza ithrafikhi eningi. Le nqubo izokusiza ukuthi uthuthukise isu elisebenzayo lokukhangisa lesayithi lakho futhi uqinisekise ukuthi liphakeme emiphumeleni yenjini yokusesha.. Ukwandisa amathuba akho okuthola ithrafikhi yezinto eziphilayo, sebenzisa ithuluzi lamagama angukhiye njenge-Google Keyword Planner.
Enye indlela yokuthola amagama angukhiye afanelekile ukusebenzisa i-Google Trends. Lokhu kuzokukhombisa inombolo yokusesha kwamagama akho angukhiye nokuthi yimaphi amaphesenti alolo sesho obekuwebhusayithi yesimbangi sakho.. Ucwaningo lwamagama angukhiye akufanele lukhawulelwe kuvolumu yokusesha nokuduma – kufanele futhi ucabangele ukuthi bangaki abantu abaseshe imikhiqizo noma amasevisi akho. Ngokusebenzisa lawa mamethrikhi, ungakwazi ukwandisa amathuba akho okwenza inzuzo eyengeziwe. Ngenkathi inqubo yocwaningo lwamagama angukhiye isetshenziswa kakhulu, ingathuthukiswa ngamamethrikhi ahlukahlukene.
Lapho uchaza izimakethe ezinenzuzo nokuqonda inhloso yokusesha, ucwaningo lwegama elingukhiye lungakusiza ukuthi uthole i-niche ezokhiqiza i-ROI enhle. Lolu cwaningo luzokunikeza imininingwane yezibalo ezingqondweni zabasebenzisi be-inthanethi futhi likuvumela ukuthi uthuthukise umkhankaso wakho we-AdWords. Ithuluzi le-Google Keyword Planner lingakusiza ukuthi udale isikhangiso esiyimpumelelo somkhiqizo noma isevisi yakho. Umgomo omkhulu wocwaningo lwegama elingukhiye ukudala okuvelayo okuqinile kubantu asebevele banentshisekelo kumkhiqizo/isevisi yakho enikezwayo..
Uma ufuna ukukhulisa amandla omkhankaso wakho we-AdWords, kufanele wazi ukuthi ungasibeka kanjani isabelomali. I-Google ikuvumela ukuthi usethe ibhajethi yawo wonke umkhankaso. Ungasetha ibhajethi yansuku zonke, kodwa kuhle ukukhumbula ukuthi umkhankaso ungachitha imali efinyelela kabili kubhajethi yawo yansuku zonke kunoma yiluphi usuku oluthile. Ungasebenzisa ibhajethi yansuku zonke ukuze uhlanganise imikhankaso enezici ezifanayo. Futhi, khumbula ukuthi i-Google yedlula kuphela ibhajethi yakho yansuku zonke ifike 30.4 izikhathi ngenyanga.
Lapho wenza ibhajethi ye-Adwords, qiniseka ukuthi ukhumbula ukuthi ibhajethi yakho yesikhangiso ihamba kuze kube manje. Uma usebenzisa imali engaphezu kwamandla akho, cishe uzogcina ulahlekelwe imali. Ngaphezu kwalokho, ungase ugcine une-CPA ephansi kunalokho obukulindele. Ukuze ugweme lokhu, zama ukusebenzisa amagama angukhiye aphikisayo. Lezi zinhlobo zamagama angukhiye zinethrafikhi ephansi nokuhambisana. Nokho, bakhulisa isikolo sekhwalithi yezikhangiso zakho.
Enye indlela yokusetha isabelomali se-AdWords ukwenza isabelomali esabiwe. Ngokusebenzisa isabelomali esihlanganyelwe, unganikeza imikhankaso eminingi ukufinyelela enanini elifanayo lemali. Nokho, le ndlela ayikuvumeli ukuthi ulandelele izinguquko eziningi zebhajethi ngesikhathi esisodwa. Kunalokho, ungasho nje ukuthi une-$X kubhajethi yakho futhi umkhankaso wakho uzoboleka lelo nani kuleyo akhawunti. Uma ungafuni ukwabelana ngesabelomali sakho, ungasebenzisa amabhajethi athrendayo, okukuvumela ukuthi ulungise isamba semali oyisebenzisa nyanga zonke ngokukodwa kuya kwezintathu ngenyanga.
Indlela ejwayelekile yokwenza ibhajethi ye-Adwords yi-Cost-Per-Click (CPC). Ukukhangisa kwe-CPC kukunikeza i-ROI ehamba phambili ngoba ukhokha kuphela uma othile echofoza esikhangisweni sakho. Kushibhe kakhulu kunokukhangisa kwendabuko, kodwa kufanele ukhokhe uze ubone imiphumela. Lokhu kusho ukuthi uzoqiniseka ngokwengeziwe emizamweni yakho kanye nomphumela. Kufanele ukwazi ukubona ukuthi izikhangiso zakho zikulethela ukuthengisa okufunayo.
