Ungayisebenzisa kanjani Kopisha futhi Namathisela ku-Adwords

Ungayisebenzisa kanjani Kopisha futhi Namathisela ku-Adwords

Ukusebenzisa ithuluzi lokukopisha nokunamathisela ku-AdWords kungakusiza uguqule noma udale izikhangiso zakho. Ungashintsha ikhophi yakho nesihloko noma usebenzise kokubili. Qhathanisa izinguqulo ezahlukene ukuze unqume ukuthi iyiphi esebenza kahle kakhulu. Lokhu kungaba usizo ikakhulukazi uma ibhajethi yakho yokukhangisa iminyene. Kukusiza futhi ukuthi ufunde ukusebenzisa amagama angukhiye angalungile futhi uqondise kabusha izikhangiso zakho. Ungasebenzisa isici sokukopisha nokunamathisela ukuze uqhathanise izikhangiso zakho futhi wenze izinguquko njengoba kudingeka.

I-Adwords iyindali ebukhoma

Ibhizinisi le-kazillion dollar le-Google lixhaswa ngenzuzo yalo Yokukhangisa Ngesesho kanye Nokukhangisa Kwezibonisi. Abasebenzisi bayo bancintisana ngesiqephu salo phaya futhi kubalulekile ukuthi abakhangisi babone ukuthi indawo yokuncintisana endalini ye-Adwords iyashintsha.. Ngezigidi zamabhizinisi aqhudelana ngegama elingukhiye elifanayo, umkhankaso wakho awukwazi ukusethwa futhi ukhohlwe. Udinga ukuqapha ithrafikhi futhi ulungise amabhidi akho nsuku zonke, futhi kufanele ulungele ukuzivumelanisa noshintsho.

I-Adwords’ Umbiko we-auction Insights unikeza ukubuka konke kwezimbangi zakho. Ukusebenzisa la mathuluzi namasu, Abathengisi be-e-commerce abanolwazi bangenza imikhankaso yabo iphumelele kakhulu. Ngaphezu kwalokho, wonke amabhizinisi okudayisa anezimbangi. Laba bathengisi abayizimbangi bangaba nomthelela emiphumeleni yemikhankaso yakho ye-Google Shopping. Embikweni we-Auction Insights, ungabona ukuthi yiziphi izimbangi ezinomthelela emiphumeleni yomkhankaso wakho. Ingase futhi ikunikeze amazwibela abantu oqhudelana nabo’ ukusebenza ngokumelene nokwakho.

Isikhundla sokuqala ohlelweni lwe-AdWords sithathwa isikhangiso esisezingeni eliphezulu. Ukuthola le ndawo akuyona nje indaba yokwandisa ibhidi yakho, kuthatha okungaphezu kwalokho. Umkhangisi ngamunye onegama elingukhiye elifanayo ufakwa endalini ngokuzenzakalelayo, futhi isikhangiso esenza kahle kakhulu sivela phezulu ohlwini. Isikolo sekhwalithi kanye nebhidi ephezulu inquma indawo yesikhangiso endalini.

Inikeza ukukhomba kabusha

Ukuqondisa kabusha kuyisu elinamandla lokumaketha elisiza abakhangisi bakhulise i-ROI yemikhankaso yabo yokukhangisa. Ukumaketha kabusha kuvumela abakhangisi ukuthi bakhe izethameli ezihlakaniphile, yakhiwe abantu abanemikhuba efanayo ye-Internet, imikhuba yokuthenga, kanye nezintandokazi zokuphequlula, njengamakhasimende angaphambilini. Lezi zethameli ezibukeka zilungele ukuphushela abantu kufaneli yakho yokumaketha kanye nokukhulisa i-ROI yemikhankaso yakho yokukhangisa.. Ukumaketha kabusha kuwumthombo ongapheli wemikhondo emisha engakhuphula i-ROI yakho emikhankasweni yakho yokukhangisa.

Inikeza amagama angukhiye angalungile

Ukusebenzisa ithebhu yamathuba ku-Adwords ukuthola amagama angukhiye amasha kuyindlela enhle yokusebenzisa amagama angukhiye angalungile kuthuluzi le-Adwords. Lezi ziphakamiso ziyazenzakalela, kodwa kusengcono kakhulu ukwenza ukuqinisekiswa okuthile ngaphambi kokuncika kubo. Ungabona ukuthi yimaphi amagama angukhiye ahlobene negama lakho elingukhiye eliyinhloko noma yimaphi angama-synonym. Ungakwazi ukwengeza lawa magama angukhiye kunoma yimuphi umkhankaso noma iqembu lesikhangiso bese uqapha ukusebenza kwawo.

Amagama angukhiye angalungile akusiza ukuthi ugxilise umkhankaso wakho emikhiqizweni enenzuzo eyengeziwe noma amasevisi. Ngokwesibonelo, umuntu osebenza ngamapayipi e-Las Vegas angase angatholi imali eningi ngokulungisa umpompi ovuzayo njengoba ebengalungisa amapayipi ethusi phakathi namaphrojekthi okulungisa ikhaya.. Ukusebenzisa amagama angukhiye angalungile kumvumela ukuthi agxilise isabelomali sakhe emisebenzini ene-ROI ephakeme. Ungase ufune ukugwema ukusebenzisa amagama angukhiye angalungile ezinsizeni zamapayipi. Kodwa uma ufuna ukwandisa i-ROI yakho, amagama angukhiye angalungile ayingxenye ebalulekile yenqubo yokukhangisa.

Amagama angukhiye angalungile angaphinda athuthukise isikolo sakho sekhwalithi. Ngokubonisa izikhangiso zakho zamagama angukhiye ahlobene kakhulu nemikhiqizo yakho, ungathuthukisa i-CTR yakho (chofoza isilinganiso). Lokhu kusho ukuthi ungathola indawo engcono yesikhangiso sakho ngezindleko eziphansi ngokuchofoza ngakunye. Ungabona amagama angukhiye amabi embikweni wakho wamatemu okusesha. Angaphezu kwamagama angukhiye! Vele uqiniseke ukuthi uyawengeza emikhankasweni yakho yezikhangiso futhi uzobona umehluko omkhulu emiphumeleni yakho.

Ukuze uthole okuningi kumagama angukhiye angalungile ku-Adwords, kufanele uqale wazi ukuthi yimaphi amagama angukhiye akhonjiwe. Lokhu kubalulekile ngoba izimbangi’ imikhiqizo ingase ibe namagama okusesha afanayo. Ngale ndlela, ungacwengisa amagama akho angukhiye futhi uxhumane nabantu abafaneleka kakhulu. Bese, ungakwazi ukwengeza amagama angukhiye angalungile kulawo magama angukhiye asetshenziswa izimbangi zakho. Leyo yindlela engcono kakhulu yokwandisa izinga lakho lokuguqulwa. Uzomangala ukuthi bangaki abantu abengeziwe ongakwazi ukubafinyelela ngokwengeza lawa magama angukhiye emikhankasweni yakho yezikhangiso.

Amagama angukhiye angalungile awusizo kumaklayenti amaningi ngokuma okufanayo. Ukwengeza amagama angukhiye aphikisayo kuzovimbela izikhangiso zakho ukuthi zingaveli uma umbuzo wosesho uqukethe “Chicago” noma imishwana efanayo. Khumbula, nokho, ukuthi kufanele ukhethe amagama angukhiye angalungile ngokucophelela. Akufanele adlulele amagama angukhiye akhonjiwe. Uma zihambisana, ngeke ziboniswe, ngakho-ke kufanele uqiniseke ukuthi ukhetha amagama angukhiye aphikisayo ngokuhlakanipha. Ngakho, ngaphambi kokwengeza amagama angukhiye angalungile, qiniseka ukuthi uyazi ukuthi yini oyifunayo.