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Ukuze uvule izimfihlo ze-AdWords, kufanele ufunde ukuthi uhlelo lusebenza kanjani. Ukhiye wokuphatha kahle uhlelo ukuqonda ukuthi i-AdRank ibalwa kanjani. Izikhangiso ezine-AdRank ephakeme kakhulu ziphezulu ekhasini, kuyilapho labo abane-AdRank ephansi bethola izindawo eziphansi. Ku-AdWords, le ndlela ibizwa ngokuthi isaphulelo. Izivivinyo eziningi zezitifiketi zihlanganisa lesi sihloko. Kodwa ngaphambi kokuthi uqale ukubhida, kufanele ufunde ukuthi ungasihlola kanjani isikolo sakho Sekhwalithi futhi unqume ukuthi isikhangiso sakho sihambisana yini nezithameli zakho.
Ukusebenzisa ithuluzi lamahhala njenge-Ahrefs kuyindlela enhle kakhulu yokuhlonza amagama angukhiye asetshenziswa izimbangi zakho. Leli thuluzi lizokuvumela ukuthi useshe amakhulukhulu ezizinda ezahlukahlukene futhi uthole iziphakamiso zamagama angukhiye. Lezi ziphakamiso ziboniswa ngohlelo olwehlayo lobunzima. Uma usanda kuqala nge-Adwords, kungase kube nzima ukuthola amagama angukhiye alungile ongawaqondisa. Ngenhlanhla, kunamathuluzi amaningi wamahhala wegama elingukhiye ukukusiza ukuthi uthole amagama angukhiye ebhizinisi lakho.
Njenganoma yimuphi umkhankaso wokukhangisa, ucwaningo lwegama elingukhiye lubalulekile. Ukwazi ukuthi yimaphi amagama angukhiye asetshenziswa izithameli zakho kuyisinyathelo sokuqala somkhankaso oyimpumelelo. Amagama angukhiye anamavolumu okusesha aphezulu ayizinketho ezingcono kakhulu zokukhomba izikhangiso. Umthamo wokusesha wegama elingukhiye ngalinye uzoqondisa isu lakho lokukhangisa futhi ukusize uthole ukuchayeka okukhulu. Ngaphezu kwalokho, uzofunda ukuthi yimaphi amagama angukhiye angancintisani nokuthi yimaphi azokutholela isikhundla esiphakeme ku-SERP.
Ngemva kokucwaninga izethameli zakho, ungaqala ukubhala okuqukethwe ngokusekelwe kulokho kusesha. Kungakhathaliseki ukuthi ubhala mayelana nokuhlinzwa komgogodla noma ibhulogi yokuhamba ngezinyawo, uzofuna ukugxila kumagama angukhiye afanele izethameli zakho. Amagama angukhiye abantu abavame ukuwasesha azokwandisa amathuba akho okufinyelela kuwo. Ngokusebenzisa amagama angukhiye alungile, uzothola izinga eliphezulu lokuguqulwa futhi ukwandise inani labavakashi kusayithi lakho. Uma uzama ukufinyelela ochwepheshe bezokwelapha, cabanga ukugxila kumagama angukhiye anomsila omude esikhundleni samagama abanzi. Bamele ingxenye enkulu yethrafikhi yezinto eziphilayo futhi banokuncintisana kakhulu.
Enye indlela yokwenza ucwaningo lwegama elingukhiye ukuzicwilisa ku-niche yakho. Lokhu kuzokuvumela ukuthi ukhombe imibuzo ebuzwa ngababukeli bakho. Ukwazi ukuthi yini abayifunayo kubalulekile ukuze ubambe ukunaka kwabo. Sebenzisa i-Word Tracker ukubona ukuthi izethameli zakho zifunani futhi usebenzise lolo lwazi ukubhala okuthunyelwe okusha. Uma usuwatholile amagama akho angukhiye, uzoba nokunikezwa okungapheli kwezihloko ongabhala ngazo! Ungasebenzisa futhi ucwaningo lwakho ukwenza okuthunyelwe okusha, kuhlanganise naleyo ephendula le mibuzo.
Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye we-Adwords ukuqoqa izinsiza ezifanele. EBSCOhost, Ngokwesibonelo, iwumthombo omuhle kakhulu. Kuyikhaya lezihloko ezingaphezu kwezigidi ezine, kanye namathuluzi ayo okusesha angakusiza ukuthi unqume amagama angukhiye abantu abazowasebenzisa lapho besesha imikhiqizo noma amasevisi akho. Qiniseka ukuthi usesha ngezimpawu zokucaphuna noma izinkanyezi uma udinga ukuthola izinhlobo eziningi zegama elifanayo. Kufanele futhi usebenzise izingcaphuno ezizungeze amagama akho angukhiye ukuze uqinisekise ukuthi amagama akho okusesha abalulekile ngangokunokwenzeka.
Cishe uzibonile izikhangiso ezithi zenyusa i-ROAS. Kepha iyiphi indlela engcono kakhulu yokukhulisa i-ROAS ngaphandle kokukhulisa isabelomali sakho? Ungasebenzisa isu lokubhida elizenzakalelayo le-Adwords. Ingakunikeza unqenqema ngaphezu kwezimbangi zakho. I-Google ikubonisa izikhangiso uma izimbangi zakho zingabonisi. Ungabe usulungisa ibhidi yakho ngokusekelwe kulolo lwazi. Leli su lingase libe nzima kubasebenzisi abasha, kodwa kuwufanele ukuzama.
Ungasebenzisa futhi uhlobo lwebhidi ye-CPC Ethuthukisiwe ukuze wandise ithuba lakho lokuguqulwa. Le ndlela izokhuphula ngokuzenzakalelayo noma yehlise amabhidi akho ngokusekelwe ku-CTR yakho eqondiwe, CVR, kanye ne-CPA. Uma une-CTR ephezulu futhi ufuna ukuthola ukuchofoza okwengeziwe, ungasebenzisa inketho yokwandisa ukuguqulwa. Lelisu lebhidi lingasetshenziswa kokubili ukusesha namanethiwekhi okubonisa. Nokho, ingasebenza kahle kakhulu uma inhloso yakho kuwukukhuphula izinga lakho lokuguqulwa.
Ngaphezu kwalokho, ungasebenzisa futhi I-Target Impression Share (I-TIS) indlela yokunciphisa ukusebenza komkhankaso wakho. Le ndlela isiza ekwandiseni inani lokuguqulwa, ngenkathi uqapha ukusebenzisa imali ngokweqile. Nokho, akunconywa kumaphothifoliyo. Ifaneleka kakhulu kumawebhusayithi anebhajethi ephezulu, ngoba izokusiza ukuthi wonge isikhathi ngokuzenzela amabhidi. Isu elihle lokubhida libalulekile ukukhulisa i-ROI.
Isu lokubhida lingaba lula njengokusetha isabelomali nokusebenzisa ibhidi yeleveli yegama elingukhiye ukuze ushayele ukuchofoza okuningi nokuvelayo. Ungasebenzisa futhi Indawo Yekhasi Losesho Oluqondisiwe (I-TSP) isu lokubhida ukukhulisa ukuqwashisa komkhiqizo. Kodwa, alikho isu elilodwa lokubhida elisebenza okokuqala. Kufanele uhlole amasu amaningana ahlukene ngaphambi kokuhlala kwelinye elisebenza kahle kakhulu. Ngaphandle kwalokho, kufanele uhlale uqapha amamethrikhi akho okusebenza, njengezinga lokuguqulwa, I-CTR, kanye nezindleko zokuguqulwa ngakunye. Bese, ungakwazi ukuthola ukuthi ingakanani imbuyiselo ozoyithola ekusetshenzisweni kwakho kwesikhangiso.
Ungasebenzisa futhi uhlelo lokusebenza lweselula ukwandisa ukuguqulwa. Uma umkhiqizo noma isevisi yakho ihambisana neselula, ungasetha ibhidi ephansi kumadivayisi eselula. I-AdWords izolungisa ngokuzenzakalelayo amabhidi ukuze ihehe laba basebenzisi. Futhi, ungasetha ibhidi yakho ibe yinani eliphansi kubasebenzisi bedeskithophu. Ngokuzayo lapho iklayenti elingahle livakashele iwebhusayithi yakho, maningi amathuba okuthi bayithenge. Ngakho, ukhiye ukulungisa ibhidi yakho futhi uthuthukise umkhankaso wakho wesikhangiso!
Uma usebenzisa umkhankaso we-Adwords, kuzomele ukhethe phakathi kokulethwa Okujwayelekile kanye Nokulethwa Okusheshisiwe. Ukulethwa Okujwayelekile kusabalalisa izikhangiso ngokulinganayo usuku lonke, kuyilapho Ukulethwa Okusheshisiwe kubonisa isikhangiso sakho kaningi ngangokunokwenzeka kuze kube yilapho ibhajethi yakho yansuku zonke isiphelile. Kuzo zombili izimo, uzibeka engcupheni yokungatholi imibono eyanele. Uma isabelomali sakho sincane, ungasebenzisa Ukulethwa Okusheshisiwe ukuze ufunde kabanzi mayelana nendawo yesikhangiso sakho bese uchofoza isilinganiso.
Kunezindlela ezimbalwa zokwenza ngendlela oyifisayo indlela yokulethwa yomkhankaso wakho we-Adwords, kodwa isilungiselelo esimisiwe sithi Standard. Nokho, uma usebenzisa ukulethwa okusheshayo, ungasebenzisa ibhajethi yansuku zonke ye $10 ukuqhuba umkhankaso wakho. Nakuba inketho yokugcina ingase ibe inketho engcono kakhulu kulabo abanesabelomali esilinganiselwe, ukulethwa okujwayelekile kuzobiza ngaphezulu ngokujwayelekile. Ngakho-ke, kufanele uqonde umehluko phakathi kwalokhu okubili ukuze ukwazi ukwandisa isabelomali sakho ezimakethe ezinenzuzo kakhulu.
Ukusebenzisa ukulethwa okusheshayo kungase kungabi inketho engcono kakhulu yomkhankaso wesabelomali esiphansi. Nakuba indlela evamile isebenza kangcono ekukhuliseni ibhajethi yakho yansuku zonke, ukulethwa okusheshayo kune-CPC ephezulu. Ukuhlela izikhangiso kukuvumela ukuthi ulawule ukuthi izikhangiso zakho zivela nini emiphumeleni yosesho. Ngokusetha amabhidi akho, ungalawula ukuthi izikhangiso zakho zivela kaningi kangakanani. Ngokulethwa okusheshayo, izikhangiso zakho zizovela kaningi phakathi nosuku, kuyilapho ukulethwa okujwayelekile kokulayisha kancane kancane kubonisa izikhangiso ngokulinganayo usuku lonke.
Ukulethwa okujwayelekile kuyindlela evamile yokulethwa kwezikhangiso yemikhankaso yosesho. I-Google iphinde yenze ukulethwa okusheshisiwe kwaba ukuphela kwenketho yokulethwa kwezikhangiso yemikhankaso yokuthenga. Kusukela ngoSepthemba 2017, I-Google iqale ukuthutha imikhankaso isuka ekulethweni okusheshisiwe iye ekulethweni okujwayelekile. Le ndlela ngeke isatholakala emikhankasweni emisha, kodwa ezikhona zizoshintshela ngokuzenzakalelayo ekulethweni okujwayelekile. Le ndlela isekelwe ekusebenzeni okulindelekile usuku lonke. Kuzothinta izikhangiso zakho’ I-CPC ingaphezu kokulethwa okujwayelekile.
Umphumela Wekhwalithi wesikhangiso sakho se-Adwords usekelwe ezingxenyeni ezintathu ezibalulekile: ukubaluleka kwesikhangiso, izinga lokuchofoza elilindelekile, kanye nolwazi lwekhasi lokufika. Kubalulekile ukukhumbula ukuthi Umphumela Wekhwalithi wegama elingukhiye elifanayo emaqenjini ezikhangiso ahlukene ungahluka, kuye ngobuciko besikhangiso, ikhasi lokufika, kanye nokukhomba abantu. Izinga lokuchofoza elilindelekile lizolungiswa njengoba isikhangiso sakho siba bukhoma. Ukuchofoza okuningi uthola, okungcono.
Ukuze uthole Umphumela Wekhwalithi ephezulu, sebenzisa amagama angukhiye afanelekile kukhophi yakho yesikhangiso. Ikhophi yesikhangiso engabhalwanga kahle izonikeza umbono ongalungile. Qinisekisa ukuthi ikhophi yesikhangiso sakho izungezwe amagama angukhiye ahlobene nombhalo obalulekile. Lokhu kuzoqinisekisa ukuthi isikhangiso sakho sizoboniswa eduze kwezikhangiso ezifanele kakhulu. Ukuhambisana kuyisici esibalulekile se-Quality Score ku-Adwords. Ungahlola ikhophi yesikhangiso sakho ngokuchofoza ku- “Amagama angukhiye” ingxenye kubha eseceleni engakwesokunxele bese uchofoza okuthi “Sesha Imigomo” phezulu.
Umphumela Wekhwalithi yesikhangiso sakho ubalulekile ekunqumeni ukusebenza kahle komkhankaso wakho. Lesi silinganiso sibonisa ukuhambisana kwezikhangiso zakho kanye nekhasi lokubikezela liseshi. Izikhangiso zekhwalithi ephezulu zivame ukuba nokuchofoza okuyimpumelelo nokuguqulwa kunekhwalithi ephansi. Umphumela wekhwalithi awuncikile ekubhideni; esikhundleni salokho, kusekelwe ekuhlobaneni kwegama elingukhiye nekhasi lokufika. Umphumela wekhwalithi yesikhangiso sakho uzohlala unjalo, ngisho nalapho ushintsha ibhidi yakho.
Kunezici eziningi ezinomthelela kumphumela wekhwalithi womkhankaso wakho we-Adwords. Lokhu kufaka phakathi amagama angukhiye, isikhangiso, kanye nendawo okuyiwa kuyo. Ukuhambisana kusemqoka, ngakho qiniseka ukuthi usebenzisa amagama angukhiye afanelekile esikhangisweni sakho namakhasi okufika. Ngokulandela lezi zeluleko ezintathu, ungafinyelela amaphuzu ekhwalithi engcono kakhulu yomkhankaso we-Adwords. Uma kukhulunywa ngomkhankaso wakho, Ikhwalithi Yekhwalithi kufanele ihlale iphezulu. Ungathuthukisa okuqukethwe kwakho nokusebenza kwekhasi lakho lokubikezela.
Enye yezinto ezibaluleke kakhulu okufanele uyikhumbule lapho uzama ukukhulisa isikolo sakho sekhwalithi ye-Adwords ukukhumbula ukusebenza komlando kwe-akhawunti yakho.. Kungcono ukusebenza kwakho komlando, ngcono ukusebenza kwakho kwesikhathi esizayo. I-Google iklomelisa labo abakwaziyo abakwenzayo futhi ijezisa labo abaqhubeka nokusebenzisa amasu aphelelwe yisikhathi. Khomba ikhwalithi ephezulu yemikhankaso ye-Adwords ukuze ukhuphule amazinga akho okuguqulwa. Umkhankaso wakho awukwazi ukubiza kakhulu ukuze uthole imiphumela oyifunayo.
