Maka: I-ejensi ye-Google Adwords

Ukuze uqale umkhankaso wakho we-Adwords, kufanele uskene kuwebhusayithi yakho ukuze uthole amagama angukhiye ahlobene nebhizinisi lakho. Ngemva kwalokhu, kufanele ukhethe uhlobo lokufanisa, okuchaza ukuthi i-Google ifana eduze negama lakho elingukhiye. Ungakhetha kusuka ngqo, umusho, noma izinhlobo zokufanisa okubanzi ezilungisiwe. Uhlobo oluqondile lokufanisa uhlobo olucaciswe kakhulu lokufanisa, kuyilapho ibinzana kanye nezinhlobo ezibanzi zokufanisa kuyizona ezivame kakhulu.

Izindleko

Uma ucubungula ukuthi ungachitha malini ku-Adwords, kubalulekile ukuqonda izindleko zamagama angukhiye. Lezi yizingxenye ezibalulekile zesabelomali sakho, kodwa futhi kufanele uqaphele inani labaqhudelana nabo esikhaleni esifanayo sesikhangiso. Ungasebenzisa i-Google Keyword Planner ukuthola inombolo yokusesha kwamagama angukhiye ku-niche yakho.

Izindleko ngokuchofoza ngakunye ku-AdWords ziyahlukahluka kuye ngegama elingukhiye nomkhakha. Nokho, izindleko ezimaphakathi cishe $2.32 ngezikhangiso zosesho kanye $0.58 ukuze kuboniswe izikhangiso. Ukuze uthole imininingwane eyengeziwe, vakashela ikhasi le-Google AdWords metrics. Futhi, khumbula ukuthi izindleko zakho zizonke zincike ku-Quality Score yamagama akho angukhiye kanye nama-SERPs owaqondisayo. Ukuphakama kwakho kwekhwalithi Score, umkhankaso wakho we-AdWords uzobiza kancane.

Izinga lokuchofoza (I-CTR) enye into enomthelela ezindlekweni zomkhankaso. Ungakwazi ukunquma i-CTR yomkhankaso wakho wesikhangiso ngokuhlukanisa inombolo yemibono ngenombolo yokuchofoza. Lesi silinganiso sisetshenziswa amabhrendi amaningi ukucacisa ukusebenza kahle kwemikhankaso yabo yezikhangiso. Ngokwalesi sizathu, ukuthuthukisa i-CTR kufanele kube umgomo wokuqala wanoma yimuphi umkhankaso we-AdWords.

I-Google AdWords iyinkundla yokukhangisa enamandla ekuvumela ukuthi ufinyelele izethameli eziqondiswe kakhulu. Ngezigidi zabasebenzisi bokusesha, I-AdWords ingalungiselelwa ukuthi ishibhile noma ibize ngokuthanda kwakho. Ungakhetha ibhajethi yakho, futhi ushintshe ngisho nohlobo lokukhangisa okhetha ukuluqalisa.

Lapho unquma ngohlobo lwamagama angukhiye ozowaqondisa, kufanele uqiniseke ukuthi amagama angukhiye ahambisana ne-niche oyiqondise. Zama ukusebenzisa amagama angukhiye ukuze uthole imibono. Ibhidi encane ngegama elingukhiye ngalinye ku-AdWords ingamasenti amahlanu, futhi amagama angukhiye abiza kakhulu azoyala $50 noma ngaphezulu ngokuchofoza ngakunye.

Ukuqalisa

Ukuze wenze okuhle ngomkhankaso wakho wokukhangisa we-Adwords, udinga ukwazi ukuthi ungayibala kanjani i-CPA yakho (izindleko ngokutholwayo ngakunye) nokuthi ungasetha kanjani ibhidi ye-Adwords efanele. Kufanele futhi ulandelele ukuguqulwa kwakho, kusuka egameni elingukhiye kuye ekhasini lokubikezela ukuze lithengiswe. Ungasebenzisa i-Google Analytics, okuyiSoftware yamahhala njengeSevisi. Amanye amathuluzi okuhlaziya okumaketha nawo ayatholakala.

Uma usukhethile igama elingukhiye, uzodinga ukudala isikhangiso esiphoqayo esiyenga abathengi ukuthi bachofoze kuso. Kufanele ihambisane nesihloko sekhasi, qukethe igama elingukhiye lebha yokusesha ye-Google, futhi kube kafushane. Incazelo yesikhangiso kufanele igxile ezinzuzweni zomkhiqizo noma zesevisi noma okunikezwayo okukhethekile, futhi iphethe ngobizo olunamandla lwesenzo.

Uma umusha ku-Adwords, ungalenzi iphutha lokusebenzisa imali eningi emkhankasweni wakho wokuqala. I-Google inikezela ngamathuluzi amahhala ukukusiza ukuthi uphathe umkhankaso wakho we-Adwords futhi uphendule imibuzo. Kodwa khumbula ukuthi le nkundla iyinkimbinkimbi futhi udinga ukuba nesineke ukuze uyifunde. Noma ukwazi ukwenza kahle i-Adwords ezinsukwini ezimbalwa zokuqala, kusabalulekile ukuzibophezela okungenani izinyanga ezintathu.

Uzofuna futhi ukumisa ibhajethi. Nakuba lokhu kuzwakala njengenqubo eyinkimbinkimbi, empeleni kulula kakhulu. Kubalulekile ukukhumbula ukuthi isabelomali sakho sihambisana nezinjongo zakho kanye nesikhathi sonyaka osebenzisa ngaso insizakalo. Ngokwesibonelo, ungahlobanisa umkhankaso wakho we-Adwords nomkhankaso wokubuyela esikoleni, kanye nomkhankaso wakho Wokuthengisa Kweholide onendali yokuphela konyaka.

Isabelomali sakho sansuku zonke sizohlukaniswa ngokulinganayo phakathi kwemikhankaso yakho, ukuze ukwazi ukwaba amanani ahlukene kumkhankaso ngamunye. Ungaphinda unqume ukwaba isabelomali sakho ngendlela ehlukile emikhankasweni eyahlukene, futhi uyishintshe kamuva. Ungakwazi ukusetha amabhidi ngokwakho noma uvumele i-Adwords iwasethe ngokuzenzakalelayo. Ukubhida mathupha kuzokunikeza ukulawula okukhulu kubhajethi yakho.

Ngaphambi kokuqalisa umkhankaso wakho we-Adwords, udinga ukuhlela amagama akho angukhiye. Ungakwenza lokhu usebenzisa i-Keyword Planner ku-Google Adwords. Leli thuluzi litholakala esigabeni samathuluzi. Ikunikeza izinketho ezimbalwa zokukhetha amagama angukhiye alungile. Amagama angukhiye anquma ukuthi izikhangiso zakho zizovela kanjani kuzithameli ezithile.

Ukudala umkhankaso

Ngaphambi kokudala umkhankaso, udinga ukwazi ukuthi yiziphi izinjongo zomkhankaso wakho. Ungakhetha ezinhlobonhlobo zezinketho zamagoli, njengokuthengisa, ihola, ithrafikhi yewebhusayithi, ukucatshangelwa komkhiqizo nomkhiqizo, nokuqwashisa ngomkhiqizo. Ungakwazi futhi ukudala umkhankaso ngaphandle kwemigomo, lapho ungasetha amapharamitha ngendlela ofisa ngayo.

Kunezinhlobo ezimbili zomdlalo: ukufana okubanzi kanye nokulinganisa okuqondile. Ukufanisa okubanzi kuwukuzenzakalelayo, futhi ikuvumela ukuthi ukhethe ububanzi bamagama angukhiye, kuyilapho ukufana okuqondile kukuvumela ukuthi ukhethe igama elingukhiye elilodwa noma ibinzana. Ungaphinda ukhethe ukungafaki amagama angukhiye athile noma imishwana emkhankasweni wakho, njengamagama angukhiye angalungile.

Ukudala umkhankaso ku-Adwords kulula uma une-akhawunti ye-Google. Kuthatha amaminithi ambalwa ukudala i-akhawunti futhi uqale ukukhangisa. Ngemva kokudala i-akhawunti, uzodinga ukukhetha ibhajethi, khetha izethameli zakho ozihlosile, setha amabhidi, bese ubhala ikhophi yesikhangiso.

I-AdWords isebenza ngezindleko zokuchofoza ngakunye (I-CPP) imodeli, ngakho ibhajethi yakho izonquma inani lokuchayeka okutholayo. I-Google ingakwazi ukusethela ibhidi ngokuzenzakalelayo, noma ungayisetha ngesandla ngesihleli segama elingukhiye. Qiniseka ukuthi ukhumbula ukuthi umkhankaso ogcwele uzodinga isikhathi esiningi kunalokho obukulindele.

Isihloko nencazelo ku-AdWords ingaqukatha kufika 160 abalingiswa. Qiniseka ukuthi mafushane futhi ubamba ukunaka komsebenzisi. Ungakhohlwa ukufaka ucingo esenzweni, noma ngabe ikhodi yesaphulelo noma umnikelo. Uma isikhangiso sakho singaphoqi, ngeke uthole ukuchofoza ezithamelini.

Ukulungiselela umkhankaso wakho

Kunezici ezimbalwa okufanele uzicabangele lapho ulungiselela umkhankaso wakho ku-Google Adwords. Okokuqala, khumbula ukuthi akuyona yonke imikhankaso eyenziwa ngokulingana. Ukunikeza izinga elibalulekile emkhankasweni ngamunye kuzonquma ukuthi ungakanani umsebenzi okufanele wenziwe ukuwuthuthukisa. Okubalulekile 1 imikhankaso kufanele ithole umzamo omncane, kuyilapho kuqala 2 futhi 3 imikhankaso idinga umzamo owengeziwe. Ngokwesibonelo, ukuthuthukiswa kwe 10% Ngokubalulekile 1 umkhankaso uzoveza ukukhuphuka kwemali engenayo engu-$50k, ngenkathi a 10% ukuthuthukiswa kokubalulekile 3 umkhankaso uzoveza ukukhuphuka kwemali engu-$100k. Ngokwesinye isandla, uma umkhankaso ukhiqiza u-$5k wemali engenayo futhi ubalwa njengokubalulekile 3 ohlwini lwezinto ezibalulekile, kuzodinga ukuthuthukiswa okungu-10X (100%) ukufinyelela umnikelo ofanayo. Ngakho-ke kubalulekile ukuhlaba umkhosi imikhankaso engasebenzi kahle ukuze kuthuthukiswe nemikhankaso esebenza ngokweqile ukuze kunwetshwe.

Ukuthuthukisa umkhankaso wakho ku-Google Adwords kudinga ukuhlola njalo nokulungisa. Ungasebenzisa uhlu lokuhlola ukuze uthole ukuthi yiziphi izici okudingeka zilungiswe. Izindawo ezinkulu ezidinga ukulungiswa zihlanganisa ikhophi yesikhangiso, ukuqondisa kwesikhangiso, nokukhetha igama elingukhiye. Ngaphezu kwalokho, okuqukethwe kwekhasi lokubikezela kufanele kuthuthukiswe, kanjalo.

Nakuba ukuthuthukisa umkhankaso wakho ku-Google Adwords kubalulekile, kubalulekile ukugxila enjongweni ebaluleke kakhulu yomkhankaso wakho: inzuzo! Noma i-CPC yegama elingukhiye ingathinti ngokuqondile umugqa ongezansi, isengakwazi ukukhulisa ukuguqulwa. Lokhu kubaluleke kakhulu uma usebenza ohlangothini oluphambili lwezikhangiso ze-Google, lapho ukuguqulwa kuvame ukungasheshi.

Ukuze wenze umkhankaso wakho usebenze ngesabelomali esilinganiselwe, cabanga ukwengeza amagama angukhiye anembe kakhudlwana. Amagama angukhiye anomsila omude akuvumela ukuthi ubhale izikhangiso ezingcono futhi andise umthelela womkhankaso wakho. Ukwengeza amagama angukhiye anemba kakhudlwana emikhankasweni yakho kufanele kube ukugxila okukhulu kwemizamo yakho yokuphatha i-akhawunti ye-PPC. Ungasebenzisa futhi i-Google Analytics ukuze uhlaziye ukusebenza kwewebhusayithi yakho. Leli thuluzi lizokunikeza imininingwane enemininingwane mayelana nokuziphatha kwamakhasimende nokuthi azulazula kanjani kuwebhusayithi yakho.

Isinyathelo esilandelayo sokuthuthukisa umkhankaso wakho ku-Google Adwords ukunquma ukuthi imiphi imigomo umkhankaso wakho okufanele uyifinyelele. Ngokwesibonelo, umgomo wakho wokwandisa ukuzibandakanya kwamakhasimende? Noma ukwandisa ukuthengisa? Ngaleso sizathu, imikhankaso yakho yezikhangiso kufanele ithuthukiselwe ukubonakala nokuguqulwa.

Ukuze uphumelele nge-Adwords, kubalulekile ukuqonda izingxenye ezihlukahlukene zalolu hlelo. Lokhu kufaka Izindleko ngokuchofoza ngakunye, Isikolo sekhwalithi, Imodeli yokubhida, kanye nemiphumela yokulandelela. Ngaphezu kwalokho, kubalulekile ukuqonda indlela yokukhulisa amandla omkhankaso wakho. Ngokusebenzisa isu elilungile, ungakwazi ukwandisa ukuguqulwa kwakho futhi ukhuphule amamajini enzuzo yakho.

Izindleko ngokuchofoza ngakunye

Kunezindlela ezimbili zokunciphisa izindleko ngokuchofoza ngakunye ku-Adwords. Enye indlela iwukuba uqondise i-geo ukukhangisa kwakho endaweni ethile. Lokhu kuzonciphisa inani lokuchofoza okungabalulekile. Enye indlela ukusebenzisa i-Google Analytics. I-Google Analytics ihlinzeka ngemininingwane ejulile emikhankasweni yakho yezikhangiso.

Enye indlela yokwehlisa izindleko ngokuchofoza ngakunye ukuthuthukisa ukucaciswa kwegama lakho elingukhiye. Ngokuqinisekisa ukuthi iqembu lakho lesikhangiso ligxile emishwaneni ethile (njenge “qasha ikhaya leholide eTampa”), ungathuthukisa ukusebenza kweqembu lakho lesikhangiso. Izindleko ngokuchofoza ngakunye ziyahlukahluka kuye ngamagama angukhiye, imboni, kanye nendawo. Ngokwesilinganiso, kubiza nxazonke $1 ku $2 ngokuchofoza ngakunye kumanethiwekhi okusesha, futhi cishe okufanayo kumanethiwekhi okubonisa. Izindleko ngokuchofoza ngakunye zibalwa ngokuphindaphinda inani lezindleko ngokuchofoza ngakunye ngenani lezikhathi isikhangiso esichofozwa ngazo.

Enye indlela yokwehlisa izindleko ngokuchofoza ngakunye ku-Adwords ukugxila kumagama angukhiye anomsila omude anevolumu yokusesha ephansi kanye nenhloso yokusesha ebonakala ngokucacile.. Isizathu saleli su ukuthi amagama angukhiye anomsila omude aheha amabhidi aphansi kunamagama angukhiye ajwayelekile. Ngaphezu kwalokho, amagama angukhiye omsila omude anokuncintisana okuphansi, okusho ukuthi mancane amathuba okuthi bahehe ama-CPC aphezulu.

Nakuba izindleko ngokuchofoza ngakunye kuyimethrikhi eyodwa okufanele iqondise inqubo yakho yokwenza izinqumo, izindleko zokutholwa ngakunye kufanele kube ukugxila kwangempela kwe-PPC. Qiniseka ukuthi ukhulisa izindleko zakho ngokutholwayo ngakunye ngokuya ngesilinganiso sakho senzuzo. Ngale ndlela, ungaheha amakhasimende amaningi futhi ukhuphule ukuthengisa ngaphandle kokuphuka. Ngaphezu kwalokho, ungathuthukisa ikhwalithi yokutholwa kwamakhasimende akho kanye namazinga okuguqulwa ngokuthuthukisa izindleko zeziteshi zakho zokumaketha.

Okokugcina, kufanele ucabangele imboni yakho kanye nezinga lokuncintisana. Ngokwesibonelo, izindleko ngokuchofoza ngakunye kwezinkonzo zomthetho zingase zibe khona $6, kuyilapho okufanayo ezinsizeni zokuqashwa kuseduze $1. Nokho, izindleko ngokuchofoza ngakunye kwemikhankaso ye-e-commerce zingabiza amadola ambalwa nje. Ngakho, kungcono ukusebenzisa amagama angukhiye anekhwalithi ephezulu ne-CPC ephansi.

Izindleko ngokuchofoza ngakunye kwe-Adwords zinqunywa endalini. Ibhidi yakho iphezulu, maningi amathuba okuthi uthole indawo enhle yesikhangiso.

Isikolo sekhwalithi

Isikolo sekhwalithi ku-AdWords inombolo enquma ukuhambisana kwesikhangiso sakho. Kuyisilinganiso esisuka kwesisodwa siye kweshumi futhi sibonisa ukuthi isikhangiso sakho sibaluleke kangakanani. Izikolo zekhwalithi ephezulu zizoholela ezindlekweni eziphansi ngokuchofoza ngakunye kanye nezinga eliphezulu lezikhangiso zakho. Ukwandisa isikolo sakho sekhwalithi, lungiselela ikhasi lakho lokubikezela kanye namagama angukhiye.

Isikolo sekhwalithi akuyona imethrikhi ngayinye; kufanele ihambisane namanye amamethrikhi. Ngokwesibonelo, uma ikhasi lakho lokubikezela liqukethe igama elingukhiye elithi 'amapeni aluhlaza,’ khona-ke isikhangiso sakho kufanele sibe nepeni eliluhlaza okwesibhakabhaka. Uma ikhasi lakho lokubikezela lingenalo leli gama elingukhiye, khona-ke i-Quality Score yakho izoba ngaphansi.

Ukuthuthukisa Ikhwalithi yakho kuzothuthukisa izikhangiso zakho’ ukuma emiphumeleni yosesho ye-organic. Nakuba kuyithuluzi lokuxilonga eliwusizo, I-Quality Score ayiyona inkomba yokusebenza ebalulekile (I-KPI) ngaphakathi futhi ngokwayo. Kunalokho, liyinkomba yemikhankaso eyimpumelelo. Ngokwalesi sizathu, kufanelekile ukufunda okuningi ngangokunokwenzeka mayelana nezici eziwuthintayo.

Nakuba kungase kube nzima ukukala amaphuzu ekhwalithi, kunezinyathelo eziyisisekelo ongazithatha ukuze uthuthukise isikolo sakho. Okokuqala, hlaziya ikhophi yakho yesikhangiso. Hlola ukuthi ingabe iqukethe isiphakamiso sokuthengisa esiyingqayizivele, i-CTA efanelekile, noma kokubili. Ungakwazi futhi ukuqapha izikhangiso zakho’ I-CTR. I-CTR ephezulu isho ukuthi izikhangiso zakho zibalulekile, kodwa i-CTR ephansi isho ukuthi azikho.

Isikolo sekhwalithi ye-AdWords sinqunywa izici ezihlukahlukene. Isikolo esihle sekhwalithi sizothuthukisa ukubekwa kwesikhangiso sakho futhi sizophumela kumabhidi e-CPC ashibhile. Nakuba abanye abadayisi bengase babheke lokhu njengokubi, ukusebenza ngomphumela wakho Wekhwalithi kuzokusiza uthuthukise ukubonakala nokusebenza kwesikhangiso sakho.

Ukuphakama kwakho kwekhwalithi Score, imali eningi oyokwazi ukuyisebenzisa emikhankasweni yezikhangiso. Lokhu kungenxa yokuthi i-Google isebenzisa amaphuzu afana ne-organic ranking algorithms ukunquma ukuthi yiziphi izikhangiso ezifaneleka kakhulu. Lizobe selibuyisela angcono kakhulu kulabo okungenzeka baguquke.

Imodeli yokubhida

Uma uqala umkhankaso ku-Google Adwords, udinga ukunquma ukuthi yiliphi isu lebhidi ofuna ukulisebenzisa. Kunezinketho ezimbili eziyisisekelo zalokhu. Okokuqala ukulandelela ukuguqulwa okusebenzayo, okunconyelwe imikhankaso ehlanganisa izinhlobo eziningi zokuguqulwa. Enye inketho i-CPC yezandla. Le nketho idinga umsebenzi wezandla owengeziwe futhi kufanele isetshenziswe emkhankasweni ngaphambi kokuthi isetshenziswe.

Ukubhida kwe-CPC okwenziwa ngesandla kuyindlela ongalawula ngayo izindleko zakho ngokuchofoza ngakunye. Le ndlela ibandakanya ukusetha ibhidi ephezulu yeqembu lakho lesikhangiso noma igama elingukhiye. Le ndlela iwusizo emikhankasweni Yenethiwekhi Yokusesha kanye Nenethiwekhi Yokuthenga, njengoba ungakwazi ukulawula izindleko zezikhangiso zakho. Nokho, ukubhida kwe-CPC okwenziwa ngesandla kungase kudide abasebenzisi abasha.

Kubasebenzisi abathuthuke kakhulu, ungalungisa ibhidi yakho ngokushintsha imibandela yokukhomba. Ngokwesibonelo, uma iwebhusayithi yakho ibhekelela iqembu elithile lobudala, ungakwazi ukwandisa ibhidi yakho kulezo zithameli. Indawo yewebhusayithi yakho izophinda ithinte amabhidi, njengoba ufuna ukukhomba abantu abahlala kuleyo ndawo.

Ukubhida kuyingxenye ebaluleke kakhulu yokuphathwa kwe-Adwords. Nokho, kufanele wazi ukuthi yini ofuna ukuyizuza ngomkhankaso wakho ngaphambi kokukhetha imodeli yokubhida. Ngaphezu kwalokho, imikhankaso ehlukene izuza kumasu ahlukene okwandisa amazinga okuguqulwa. Lokhu kusho ukuthi kufanele ukhethe imodeli ekufanele.

Amasu okubhida e-Adwords kufanele ahlale eqashwe eduze. Ufuna ukunciphisa izindleko zomkhankaso wakho wesikhangiso, kodwa kunezikhathi lapho i-algorithm ye-Adwords yenza amaphutha. Uma uwaqaphela la maphutha, ungagwema ukuchitha imali eningi ezikhangisweni. Kungenzeka futhi ukwenza ngokuzenzakalelayo imithetho ezokwazisa uma i-CPC yakho ikhuphuka kakhulu, noma uma i-CPA yakho iphansi kakhulu.

Isu lokubhida elenzelwe imigomo yakho lingakusiza ukuthi usebenzise ibhajethi yakho yokukhangisa ngokugcwele. Ikuvumela ukuthi ubhide ngezinga lokuguqulwa elingcono kakhulu phakathi kwesabelomali. Uma uqondise amakhasimende anemikhuba ephansi yokusebenzisa imali, kungase kudingeke ukuthi ucabangele ukusebenzisa isu lokuguqula kakhulu.

Ukulandelela imiphumela

Lapho ulandelela imiphumela yemikhankaso ye-AdWords, kubalulekile ukwazi umthombo wethrafikhi. Ngaphandle kokulandela ukuguqulwa, imizamo yakho ifana nokukhipha imali ngomsele. Ukwenza izikhangiso ngesikhathi usalinde inkampani yangaphandle ukuthi ifake ikhodi yokulandelela kuwukumosha imali. Kuphela uma ikhodi yokulandelela ifakiwe lapho ungaqala ukulandelela ukuguqulwa kwangempela.

Kufanele ubike imiphumela ye-AdWords ngaphakathi 30 izinsuku. Isizathu salokhu ukuthi i-AdWords inekhukhi elandelela ukuchofozwa kwezikhangiso 30 izinsuku. Le khukhi ibala ukuguqulwa nemali engenayo. Uma ungabiki imiphumela phakathi naleso sikhathi, kulula ukuphuthelwa ukuthengisa.

Ungakwazi ukulandelela i-ROI nge-Google Analytics. Uhlelo lukusiza ukuthi unqume ukuthi izikhangiso zakho zisebenza ngempumelelo kangakanani ngokukunikeza incazelo ye-ROI yombono ngamunye wesikhangiso. Ithuluzi futhi likunikeza amandla okulandelela idatha yokuguqulwa kuzo zonke iziphequluli namadivayisi. Ungasebenzisa le datha ukwenza izinqumo ezingcono zokuthi ungawachitha kuphi amadola akho esikhangiso.

I-Google Analytics iyithuluzi elinamandla lokulandelela imiphumela yemikhankaso ye-Adwords. Uma umkhankaso wakho usumisiwe, I-Google Analytics ikuvumela ukuthi ubone ukuthi izivakashi zisabela kanjani kuzikhangiso zakho. Okokuqala, iya ekhasini le-Google Analytics bese ukhetha umkhankaso wesikhangiso ofisa ukuwukala. Bese, khetha i “Ukuguqulwa” tab bese ubona ukuthi zingaki ukuguqulwa okwenziwe.

Uma usuwazi ukuthi yimaphi amagama angukhiye aguqukayo, ungaqala ukuwangeza eqenjini lakho lesikhangiso njengamagama angukhiye noma ulungise amabhidi akho ngokufanele. Nokho, kufanele ukhumbule ukuthi ukwengeza amagama okusesha njengamagama angukhiye kuzowenza okuncane emkhankasweni wakho ngaphandle uma wenza izinguquko embhalweni wesikhangiso sakho namabhidi..

I-AdWords iyinkundla yokukhangisa ngokuchofoza okukodwa ekuvumela ukuthi udale imikhankaso futhi ukhethe amagama angukhiye ahambisana nebhizinisi lakho.. Okubi ukuthi kungabiza. Nokho, uma kwenziwa kahle, ingakunikeza isisekelo samakhasimende esiphezulu. Futhi kuyindlela enhle yokuthuthukisa ibhizinisi lakho futhi ukhiqize imikhondo.

I-Adwords iyinkokhelo yokuchofoza ngakunye (I-PPC) inkundla yokukhangisa

Khokha Ngokuchofoza ngakunye (I-PPC) ukukhangisa kuwuhlobo lokukhangisa lwe-inthanethi oluvumela abakhangisi bakhokhe kuphela uma umsebenzisi achofoza esikhangisweni sakhe.. Izikhangiso zivela esigabeni sezixhumanisi ezixhasiwe sekhasi lemiphumela yenjini yokusesha, nabakhangisi babhida ngokuya ngevelu yabo ecatshangelwayo yokuchofoza. Izinkundla zokukhangisa ze-PPC ezaziwa kakhulu yi-Google Ads kanye ne-Bing Ads. Kukhona nezinhlelo ezihlinzekwa yi-Yahoo! Sesha Ukumaketha, Facebook, namanye amawebhusayithi.

Ukukhangisa ngokuchofoza ngakunye kunezinzuzo eziningi zamabhizinisi. Kweyodwa, Izikhangiso ze-PPC zingaqala ukuthola ukuchofoza ngokushesha. Nakuba kufanele zigunyazwe yi-platform ngaphambi kokuba zivele, le nqubo ithatha amahora ambalwa kuphela. Uma sekugunyaziwe, bangaqala ukuvela ezindalini futhi bathole ukuchofoza.

Uma usudale umkhankaso, ungakhetha amagama angukhiye athile ukuze avele esikhangisweni. Ukukhangisa kwe-PPC kusebenza kangcono uma amagama akho angukhiye ehambisana nezithameli ozama ukuzikhomba. Amagama angukhiye ayingxenye ebaluleke kakhulu ye-PPC futhi axhuma abakhangisi nezithameli zabo. Amagama angukhiye ayizifinyezo ezijwayelekile zohlu olukhulu lwemibuzo yosesho. Afanisa ukusesha ngokunemba okuningi noma okuncane.

Enye inzuzo enkulu ye-PPC ukuguquguquka ekunikezayo. Kulula ukuvula nokuvala izikhangiso zakho futhi uphathe ibhajethi yakho. Ungakwazi futhi ukulawula izindleko ngokuchofoza ngakunye, nsuku zonke noma ngenyanga. Imikhankaso engcono kakhulu yileyo ehambisana nemali esetshenziswe emiphumeleni.

I-PPC iyinqubo ephindaphindayo, ngakho-ke uzodinga ukucwenga futhi wandise uhlu lwakho lwamagama angukhiye njengoba kudingeka. Lokhu kuzokusiza ukuthi ugweme ukuchitha imali ngokugxila kumagama angukhiye afanele izethameli zakho. Ngokwesibonelo, uma ufuna ukukhomba izethameli zendawo, ungakha umkhankaso mayelana nalawa magama angukhiye futhi ulungiselele amabhidi akho ukuze ufinyelele abantu abaningi. Uzophinde ufune ukuhlukanisa imikhankaso yakho ibe amaqembu amancane ezikhangiso ukuze ukhuphule izinga lokuchofoza futhi wandise isikolo sakho Sekhwalithi.

Ukukhangisa kwe-PPC kuyindlela edumile yokukhangisa. Umgomo womkhankaso we-PPC uwukuqwashisa ngomkhiqizo noma umkhiqizo wakho. Izikhangiso, aboniswa kumawebhusayithi avumela izikhangiso eziboniswayo, ziboniswa kubasebenzisi abahlangabezana nemibandela yokukhomba ethile. Ngalolu hlobo lokukhangisa, ungakwazi futhi ukumaketha kabusha kubasebenzisi abake bavakashela iwebhusayithi yakho ngaphambilini. Lokhu kukuvumela ukuthi ubonise iminikelo yokuphromotha noma izaphulelo ezikhethekile kubantu okungenzeka ukuthi abaguqulanga ngenye indlela.

Iqala indali ebukhoma

Uma unesikhangiso esizoboniswa ekhasini lokuqala le-Google, ungase uzibuze ukuthi ungayiwina kanjani indali ebukhoma. Ziningi izindlela zokwenza lokhu, okuhlanganisa ngokungeza izandiso zesikhangiso. Lezi zengezo zikusiza ukuthi wenze isikhangiso sakho sihehe futhi sihambisane kakhulu nesisheli. Ezimbalwa zalezi zandiso zifaka inombolo yocingo, izixhumanisi ezengeziwe, kanye nolwazi lwendawo.

Ivumela abakhangisi ukuthi bakhethe amagama angukhiye afaneleka kakhulu ebhizinisini labo

Ukuze uthole imiphumela engcono kakhulu ku-Adwords, kubalulekile ukukhetha amagama angukhiye afanele ebhizinisi lakho. Isinyathelo sokuqala siwukuthola ukuthi izethameli zakho zifunani. Uma amakhasimende akho efuna umkhiqizo ofana nowakho, kunengqondo ukuwaqondisa ngamagama angukhiye afanelekile. Elinye ithiphu eliwusizo ukwakha umkhankaso wakho wesikhangiso ngomkhiqizo owodwa. Lokhu kuzokwenza kube lula ukucacisa ngamagama akho angukhiye.

Lapho ukhetha amagama angukhiye, khumbula ukuthi kufanele zihlobane eduze nemikhiqizo noma amasevisi ibhizinisi lakho eliwanikezayo. Okuhlobene kakhulu amagama akho angukhiye asebhizinisini lakho, maningi amathuba okuba bathole ukuchofoza. Isinyathelo esilandelayo ukunquma ukuthi yiziphi izinhlobo zokufanisa ezifanele amagama akho angukhiye. Izinhlobo zokufanisa ziyahlukahluka kuye ngokuthi i-Google ifana eduze kangakanani namagama akho angukhiye. Ngokwesibonelo, okufanayo ncamashi kuzobonisa izikhangiso uma umsebenzisi efuna igama elithile noma ibinzana.

Kungaba eqolo

I-Google AdWords ingabiza, ikakhulukazi uma uthengisa imikhiqizo eshibhile noma amasevisi. Izindleko zokuchofoza okukodwa zingasukela $5 ku $50, kuye ngemboni. Nokho, kufanele uqaphele ukuthi akuwona wonke umuntu ochofoza izikhangiso zakho ozothenga noma yini. Izinga lokuguqulwa kwe 3% noma ngaphezulu kuthathwa njengokuhle.

I-AdWords ingabiza, futhi kufanele uqiniseke ukuthi isikhangiso sakho ngasinye sikhiqiza imiphumela ephezulu kakhulu. Ngenxa yalokho, udinga ukuqaphela kakhulu lapho ubeka ibhajethi yakho. Kungcono ukuqala kancane futhi uhlole izikhangiso zakho ngaphambi kokusebenzisa imali enkulu. Abahlinzeki besevisi yokuphatha be-AdWords abachwepheshile abagxumi emikhankasweni emisha enamabhajethi amakhulu. Lokhu kungenxa yokuthi bayaqonda ukuthi umkhankaso ngamunye uhlukile futhi unabalaleli bawo.

Kubalulekile futhi ukukhumbula ukuthi i-PPC ne-SEO ingasetshenziswa ngokuhambisana. Ngokwesibonelo, I-PPC ingagcwalisa izikhala zokubonakala kwe-SEO noma iqinise umthelela womkhankaso omuhle we-SEO. Uma kwenziwe ngendlela efanele, I-PPC ingaphinda kabili ubukhona bomkhiqizo wakho kumagama angukhiye abaluleke kakhulu. Njengoba i-akhawunti yakho ikhula, lokhu kucatshangelwa kuzoba okubaluleke nakakhulu.

Kunezinyathelo ezimbalwa ongazithatha ukuze ulungiselele umkhankaso wakho we-Adwords. Lokhu kufaka phakathi ukunquma inani eliphezulu lezindleko ngokuchofoza ngakunye, ukucwaninga amagama angukhiye, nokusebenzisa ukuhlola kokuhlukanisa ukuze ulungiselele izindleko zakho ngokuchofoza ngakunye. Ngemva kokuba usuqedele lezi zinyathelo, usukulungele ukuqala ukukhangisa iwebhusayithi yakho. Isinyathelo esilandelayo wukunquma ukuthi ungabhida kanjani isikhangiso ngasinye.

Izindleko ngokuchofoza ngakunye

Izindleko zokuguqulwa ngakunye zokukhangisa kwe-Adwords zingahluka kakhulu. Izindleko ezimaphakathi ngokuguqulwa ngakunye zingaba ngaphezu kwalokho 2% ezimbonini ezithile kuyilapho ingase ibe ngaphansi kakhulu kwezinye. Izindleko zokuguqulwa ngakunye zingathintwa yisilinganiso sezindleko zemikhiqizo namasevisi. Ukulandelela izindleko zakho ngokuguqulwa ngakunye, sebenzisa ithuluzi elifana ne-Google AmaSpredishithi ukuze urekhode imiphumela. Ngale ndlela, ungabona kahle ukuthi uchitha malini emikhankasweni yakho futhi wenze izinguquko ezidingekayo.

Okokuqala, udinga ukucacisa igama elingukhiye noma ibinzana ofisa ukukhangisa ngalo. Ukucwaninga amagama angukhiye kanye nokuncintisana kwawo kuzokusiza ukuthi unqume ukuthi ungachitha malini ngokuchofoza ngakunye. Uma ufuna ukwandisa i-CPC yakho, qiniseka ukuthi ukhetha igama elingukhiye eliseshwe ngokumaphakathi elihlobene nebhizinisi lakho.

Elinye ithiphu elihle lokukhulisa inzuzo yakho ekutshaleni imali ukusebenzisa amagama angukhiye omude. Lawa magama angukhiye anevolumu yokusesha ephansi kodwa inkomba ecacile yenhloso yokusesha. Ngokusebenzisa amagama angukhiye omsila omude, unganciphisa izindleko zokukhangisa. Ngokwesibonelo, uma uthengisa izindawo zeholide eziqashiswayo e-Tampa, ungase ufune ukukhomba imishwana efana nale “ukuqasha iholide eTampa.” Ngaphezu kwalokho, uzofuna ukubeka phambili ukusesha okuhlobene nomkhakha wakho ukuze ukwandise ukusebenza kahle kweqembu lakho lesikhangiso. Izindleko ngokuchofoza ngakunye kwe-Adwords zizohluka ngegama elingukhiye, imboni, kanye nendawo. Ezimweni eziningi, Izindleko ezimaphakathi ngokuchofoza ngakunye kwegama elingukhiye lisukela $1 ku $2 noma ngaphansi kumanethiwekhi okusesha kanye namanethiwekhi okubonisa. Ungakwazi ukubala kalula izindleko ngokuchofoza ngakunye kwanoma yiliphi igama elingukhiye noma ibinzana ngokuphindaphinda inani lezindleko zesikhangiso sakho ngenani lezikhathi esichofozwa ngazo.

Uma usunqumile ibhajethi yakho, isinyathelo esilandelayo ukucacisa izindleko zakho eziphezulu ngokuchofoza ngakunye (CPC). Ngokusebenzisa i-CPC ephezulu, ungakwazi ukuthuthukisa umkhankaso wakho ukuze ukhuphule izinga lakho lokuguqulwa. Ngale ndlela, uzokwazi ukuqhathanisa izindleko zomkhankaso wakho wokukhangisa okhokhelwayo nemali engenayo etholiwe. Lokhu kuzokusiza ukuthi unqume ukuthi yiluphi uhlobo lwesikhangiso olulungele ibhizinisi lakho futhi ulungise ibhajethi yakho ngokufanele.

Izindleko ngokuchofoza ngakunye zokukhangisa kwe-Adwords zincike ekutheni imboni yakho incintisane kangakanani. Uma amagama akho angukhiye encintisana, ungase uthole isikhundla esiphezulu kunalokho uma ubiza igama elingukhiye levolumu ephezulu. Kodwa khumbula ukuthi i-CPC ephansi ayisho ikhwalithi ephansi. Isikolo esihle sekhwalithi singaholela ekuncipheni kokufika 50% ngezindleko ngokuchofoza ngakunye.

Izindleko ngokuchofoza ngakunye ubuningi

Ukuthola okuningi kumkhankaso wakho we-Adwords kusho ukwazi ukuthi yimalini ongakwazi ukuyisebenzisa kuwo. Ngenkathi kufanele ugcine i-cap ezindlekweni ngokuchofoza ngakunye, kufanele futhi ucabangele ezinye izici ezingase zibe nomthelela emkhankasweni wakho. Ngokwesibonelo, uma izimbangi zakho zinebhidi ephansi, ungase ungakwazi ukushaya i-CPC yabo.

Enye indlela yokwehlisa izindleko zakho eziphezulu ngokuchofoza ngakunye ukuhlola ukusebenza kwesikhangiso sakho. Uma isikhangiso sakho sinezinga eliphezulu lokuguqulwa, setha i-CPC yakho phezulu ukuze ithrafikhi efanelekayo ichofoze kuyo. Lokhu ekugcineni kuzokwandisa inzuzo yakho. Nokho, akulula ukusetha inani eliphezulu lezindleko ngokuchofoza ngakunye ku-Adwords.

Enye indlela yokwehlisa izindleko zakho ze-AdWords ukusebenzisa amagama angukhiye omsila omude. Lawa magama angukhiye anevolumu yokusesha ephansi, kodwa inhloso yokusesha ecacile. Ungase ukwazi ukuphuma ngezindleko eziphansi ngokuchofoza ngakunye uma ungakwazi ukuguqula lezo zivakashi zibe yisevisi egcwele. Ungasebenzisa futhi i-Google Traffic Estimator ukuze uthole ukuthi kubiza malini ukufinyelela ezikhundleni ezintathu eziphezulu zezikhangiso..

Ukuze wehlise izindleko zezikhangiso zakho, kufanele ucabange ukukhulisa isikolo sekhwalithi yesikhangiso sakho. Lokhu kuzosiza i-Google inqume ukuthi isikhangiso sakho sihambisana kangakanani nezithameli oziqondisayo. Isikhangiso sekhwalithi ephezulu sizoba nezindleko eziphansi ngokuchofoza ngakunye futhi sizokutholela indawo engcono emiphumeleni yosesho.

Enye indlela yokwehlisa izindleko zakho ngokuchofoza ngakunye ukwehlisa ibhidi yakho. Izikhangiso ze-Google zisebenza njengendali futhi ibhidi yakho ingenye yezinto ezibaluleke kakhulu. Lapho abantu abaningi befaka isicelo egameni elingukhiye, izindleko zokuchofoza ngakunye zizoba phezulu. Nokho, uma uzimisele ukwandisa ibhidi yakho, ungakwazi ukwandisa amathuba akho okuthola isikhundla esingcono kakhulu sesikhangiso.

Izindleko zokuhlola ukuhlukaniswa kokuchofoza ngakunye

Ukuhlukanisa izikhangiso zokuhlola ku-Google Adwords, ungakhetha amasethi ezikhangiso amabili noma ngaphezulu futhi uqhathanise ukusebenza kwawo. Okubalulekile wukuqinisekisa ukuthi umehluko phakathi kwamasethi amabili ezikhangiso ubalulekile ngokwezibalo. Lokhu kungenziwa ngokushintsha ama-URL wokubonisa noma izihloko zezindaba zombili amasethi ezikhangiso.

Ungahlola i-elementi engaphezu kweyodwa ngesikhathi esisodwa, kodwa lokhu kungase kubonakale kubiza. Ngokwesibonelo, ukuhlola izithombe eziningi kuzosho ukusebenzisa amakhulukhulu ezinhlobonhlobo ezahlukene. Lokhu kungasho ukuthi uzogcina unezikhangiso eziningi ongakwazi ukufinyelela kuzo. Kanjalo, kufanele ubeke phambili ukuhlolwa.

Imikhankaso yezikhangiso ku-Facebook ingahlukaniswa ngamaqembu amabili ngokusekelwe ezithamelini. Iqembu lokuqala liyamukela 80% yesabelomali sakho, kuyilapho iqembu lesibili lamukela 20% kwayo. Ngale ndlela, uzothola inombolo efanayo yokuchofoza kusethi ngayinye yesikhangiso. Lokhu kungaba wusizo kakhulu uma uzama ukuqhathanisa izethameli ezimbili.

Ukuhlolwa kokuhlukanisa kuphinde kukwenze ukwazi ukukala ukusebenza kwezikhangiso ezihlukene ukuze ubone ukuthi yikuphi okungcono. Ngaphezu kwalokho, ungakwazi ukulandelela imbuyiselo ekutshalweni kwezimali. Isofthiwe yokuhlola ukuhlukanisa ingarekhoda amamethrikhi ambalwa, futhi kufanele ugxile kumamethrikhi ahambisana nebhizinisi lakho. Ngokwesibonelo, uma uthengisa umkhiqizo, kubalulekile ukuhlaziya ukuthi yimiphi imithombo yethrafikhi eqhuba imali.

Esinye isici esibalulekile ekuhloleni ukuhlukaniswa kwezikhangiso zakho incazelo yesikhangiso sakho. Leli yithuba lakho lokugqama kulabo oqhudelana nabo. Kungase kulingeke ukukopisha isikhangiso soqhudelana naye, kodwa kubalulekile ukwenza isiqiniseko sokuthi unikeza okuthile okuhlukile futhi okuhle. Kungenjalo, ungamosha imali yakho.

Kuzodingeka wenze izivivinyo izinsuku ezimbalwa noma amaviki ngaphambi kokuhlola imiphumela. Qiniseka ukuthi uqapha ukubekwa kwesikhangiso ngesikhathi esithile. Uma isikhangiso sisendaweni engafanele, imiphumela yakho ingase icheme. Lokhu kungenzeka uma ibhidi yakho iphansi ngokwanele.

I-CPC emaphakathi ye-Adwords kunethiwekhi yosesho lwe-Google ingu 2.70%, kodwa ingahluka kakhulu kuye ngemboni. Ngokwesibonelo, emkhakheni wezezimali, isilinganiso sezindleko ngokuchofoza ngakunye 10%, ngenkathi usembonini ye-e-commerce, incane kune 2%. Uma ufuna ukwenza okuningi ngomkhankaso wakho we-Adwords, uzodinga ukuhlukanisa i-A/B izinguqulo ezahlukene zekhophi yakho yesikhangiso. Ngale ndlela, ungaqinisekisa ukuthi ikhophi yesikhangiso sakho ilungiselelwe izinga lokuchofoza, wehlisa i-CPC yakho.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye luyisinyathelo esibalulekile ekudaleni umkhankaso osebenzayo we-Adwords. Le nqubo iqala ngegama elingukhiye lembewu, noma umushwana omfushane ochaza umkhiqizo noma isevisi. Leli gama elingukhiye lizonwebeka libe uhlu lwezinga eliphezulu lwamagama angukhiye ahlobene. Ithuluzi lokucwaninga igama elingukhiye njenge-Google Keyword Planner liyasiza kule nqubo ngoba lizokuvumela ukuthi ubone ukuthi igama elingukhiye liseshwe kangaki.

Enye yezinto ezibaluleke kakhulu okufanele uzicabangele lapho ukucwaninga kwegama elingukhiye kuyinhloso yegama elingukhiye. Uma igama elingukhiye lisetshenziswa ngenhloso engalungile, ngeke ilethe imiphumela oyifunayo. Ngokwesibonelo, inhloso yokufuna ikhekhe lomshado ihluke ngokuphelele ekufuneni izitolo zamakhekhe omshado eBoston. Lokhu kokugcina kuyinhloso ecaciswe kakhudlwana.

Inhloso yocwaningo lwamagama angukhiye ukuqonda izidingo nezinto ezifunwa amakhasimende angaba khona futhi uwanikeze izixazululo ngokuqukethwe okuthuthukisiwe kwenjini yokusesha.. Ukusebenzisa ithuluzi legama elingukhiye le-Google, ungathola ukuthi yimaphi amagama angukhiye adumile futhi ahlobene niche yakho. Uma usuthole amagama angukhiye angcono kakhulu, bhala okuqukethwe okunikeza inani langempela kubavakashi bakho. Njengomthetho ojwayelekile, bhala sengathi ukhuluma nomunye umuntu.

Ucwaningo lwamagama angukhiye luyingxenye eyisisekelo ye-SEO. Ukwazi ukuthi yimaphi amagama angukhiye ongawaqondisa esiqeshini ngasinye sokuqukethwe kuzokusiza ukuthi uthuthukise iwebhusayithi yakho ukuze uthole izinjini zokusesha futhi uhehe ithrafikhi eningi.. Kafushane, ucwaningo lwamagama angukhiye luzokongela isikhathi nemali. Amagama angukhiye abaluleke kakhulu okuqukethwe kwakho, ngcono izokwenza emiphumeleni yenjini yokusesha.

Ukusebenzisa amathuluzi okucwaninga amagama angukhiye kungakusiza uthuthukise imikhankaso eqondiwe futhi uqinisekise imbuyiselo ephezulu kubhajethi yakho yokukhangisa. Ngokwesibonelo, i-Google Keyword Planner iyithuluzi elihle lokukusiza ukuthi unqume ukuthi yimaphi amagama angukhiye okufanele uwaqondise, nokuthi igama elingukhiye ngalinye lizobiza malini. Ukusebenzisa leli thuluzi kuzophinde kukunikeze imibono yamagama angukhiye engeziwe futhi kukusize wakhe umkhankaso ongcono.

Kunezici eziningi ezahlukahlukene ku-Google AdWords, kusukela kunqubo yocwaningo lwamagama angukhiye kuya kunqubo yokubhida. Ukuqonda ngayinye yalezi zindawo kubalulekile ekuqhubeni umkhankaso ophumelelayo. Kulesi sihloko sizobheka ezinye zezinto ezibalulekile okufanele sizikhumbule. Sizoxoxa futhi ngokuthi ungayilandela kanjani imiphumela yemikhankaso yakho yokukhangisa, okuhlanganisa ukuguqulwa kokulandela.

I-Google AdWords

Uma unebhizinisi eliku-inthanethi, ungase ufune ukuthuthukisa imikhiqizo yakho nge-Google AdWords. Uhlelo lunezici ezimbalwa ezikuvumela ukuthi ulungise izikhangiso zakho zihambisane nezibalo zabantu nemikhiqizo ethile yezethameli. Ngokwesibonelo, ungasebenzisa i-Site-Targeting ukukhombisa izikhangiso zakho kubantu asebevele bavakashele isayithi lakho. Lesi sici sinyusa izinga lakho lokuguqulwa.

I-Google AdWords iyinkundla yokukhangisa esekwe kuwebhu ekuvumela ukuthi ubeke izikhangiso zezibhengezo, izikhangiso zombhalo, kanye nezikhangiso zohlu lwemikhiqizo. Iyinethiwekhi yokukhangisa enkulu kunazo zonke emhlabeni, futhi ingenye yemithombo emikhulu yemali engenayo ye-Google. Nansi indlela esebenza ngayo: Uma othile ethayipha igama elingukhiye ku-Google, isistimu ye-AdWords yenkampani ibonisa izikhangiso ezifana namagama angukhiye.

Uma othile echofoza esikhangisweni sakho, uzokhokha inani elithile. Inani olibhidayo ngokuchofoza ngakunye lincike ekutheni isikhangiso sakho sibalulekile kangakanani kusesho. Uma isikhangiso sakho sihambisana kakhulu nesisheli, isikhangiso sakho sizoba phezulu. I-Google iphinde iklomelise izikhangiso zekhwalithi ephezulu ngenani elehlisiwe ngokuchofoza ngakunye.

Uma usuzinqumile izithameli zakho, ungakha umkhankaso. Khetha amagama angukhiye afana nomkhiqizo noma isevisi yakho, dala amaqembu ezikhangiso amaningi, bese ufaka izihloko ezimbili zezindaba, umbhalo wesikhangiso, kanye nezandiso zesikhangiso. Uma ususiqedile isikhangiso sakho, uzodinga ukuyiqapha ukuze uqiniseke ukuthi isebenza ngendlela ofisa ngayo.

I-Google Keyword Planner iyithuluzi elihle lokucwaninga amagama angukhiye ahlobene nebhizinisi lakho. Iphinde inikeze ulwazi ngokuncintisana ukuze wenze isinqumo esinolwazi olunzulu mayelana nokuthi imaphi amagama angukhiye ongabhida kuwo. Leli thuluzi likhululekile ukulisebenzisa, kodwa kufanele ube ne-akhawunti yakwa-Google ukuze uyisebenzise. Izophinde ikunikeze ngezindleko ezilinganiselwe zegama elingukhiye ekubekweni kwesikhangiso, okungaba usizo kakhulu kumkhankaso wakho we-Google AdWords.

I-Google AdWords iyithuluzi elilula kodwa elisebenzayo lokumaketha umkhiqizo noma isevisi yakho. Ngeke udinge isabelomali esikhulu ukuze uqalise nge-AdWords, futhi ungakwazi ngisho nokubeka isabelomali sansuku zonke. Ungakwazi futhi ukukhomba izikhangiso zakho ukuze zibonakale kuphela emadolobheni nasezifundeni ezithile. Lokhu kungaba usizo olukhulu ezinkampanini zenkonzo yasensimini.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye lubalulekile emikhankasweni yakho yokukhangisa. Amagama angukhiye e-AdWords kufanele agxile kumagama anenhloso ephezulu. Lawa magama angukhiye kufanele futhi enziwe intengo enengqondo. Ngaphezu kwalokho, kufanele ziqoqwe ndawonye zibe ngamaqembu amancane. Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye ukuhlanganisa amagama angukhiye abe amaqembu ezikhangiso. Nakuba lokhu kungaba umsebenzi onzima, ibalulekile.

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO, hhayi emikhankasweni yakho ye-Adwords kuphela kodwa nemihlahlandlela yangaphakathi yokuxhumanisa. Ngokuvamile ungaqala nge-Google Keyword Planner, kodwa qiniseka ukuthi usebenzisa amagama angukhiye afanelekile noma uzogcina unenqwaba yamagama angukhiye angahlobene nawo asetshenziswa izinkulungwane zamanye amawebhusayithi..

Ucwaningo lwamagama angukhiye lubalulekile ekuqaleni komkhankaso wakho, ngoba kuzokusiza ukuthi ubeke okulindelwe kwesabelomali okufanele futhi ukwandise amathuba akho okuphumelela. Uzokwazi futhi ukuthi bangaki ukuchofoza ongakulindela kubhajethi yakho. Nokho, kubalulekile ukukhumbula ukuthi izindleko ngokuchofoza ngakunye zingahluka kakhulu kusuka kwegama elingukhiye kuye egameni elingukhiye kanye nezimboni kuya embonini.

Lapho wenza ucwaningo lwamagama angukhiye, kubalulekile ukwazi izethameli zakho nokuthi zicingani. Ngokwazi izethameli zakho ozihlosile, ungabhala okuqukethwe okubhekana nezidingo zabo. Ithuluzi lamagama angukhiye le-Google lingakusiza ukuthi ubone amagama angukhiye adume kakhulu. Ukwakha isu lokuqukethwe elizoheha abafundi, qiniseka ukuthi ubanikeza inani langempela. Zama ukubhala okuqukethwe kwakho njengokungathi ukhuluma nomuntu wangempela.

Ucwaningo lwamagama angukhiye emikhankaso ye-Adwords lungaba inselele. Kungakhathaliseki ukuthi wenza umkhankaso onesabelomali esincane noma isabelomali esikhulu, ucwaningo lwegama elingukhiye lubalulekile ekusesheni okukhokhelwayo. Uma ungenzi ucwaningo lwegama elingukhiye ngendlela efanele, ungagcina umosha imali futhi uphuthelwe ngamathuba okuthengisa.

Inqubo yokubhida

Ukubhida emikhankasweni ye-Adwords kungaba inqubo ekhohlisayo. Udinga ukukhetha amagama angukhiye ahambisana nekhophi yesikhangiso. Ngaphezu kwalokho, udinga ukufanisa ikhophi yesikhangiso nenjongo yesisheli. Lokhu akulula ukukufeza ngokubhida okuzenzakalelayo. Nokho, kunezindlela ezingenza kube lula.

Ukubhida kwe-CPC okwenziwa ngesandla kuyinketho lapho abakhangisi bazibekela khona awabo amabhidi. Nokho, le ndlela idla isikhathi futhi ingadida kwabasanda kufika. Amasu amabhidi azenzakalelayo asebenzisa idatha yomlando ukuze asekele amabhidi awo kuwo. Lawa mabhidi asekelwe ekusebenzeni kwangaphambilini futhi angase angazicabangeli izehlakalo zakamuva.

Inani eliphakeme kakhulu lokuchofoza ngakunye (CPC) Isikhangiso ngasinye sisekelwe kubakhangisi’ ibhidi ephezulu. Nokho, lokhu akuhlali kuyi-CPC yangempela. Lokhu kusho ukuthi kunezindleko ezihlukene zokutholwa ngakunye kwezikhangiso ezahlukene. Ngokuqonda izindleko eziphelele zokuguqulwa ngakunye, ungasebenzisa isu lokubhida elithuthukisiwe ukuze uthole inombolo enkulu yokuguqulwa ngenani elincane lezindleko. Isu lokubhida elithuthuke kakhulu ilelo elicabangela inani lezindleko zokutholwa (I-TAC) ukuguqulwa okuhlukene.

Uma usuwakhethile amagama akho angukhiye, isinyathelo esilandelayo ukukhetha ibhidi ephezulu ngokuchofoza ngakunye kwegama elingukhiye ngalinye. I-Google izobe isifaka igama elingukhiye ngalinye elisuka ku-akhawunti yakho endalini ngebhidi enkulu oyicacisile. Uma ibhidi yakho isisethiwe, uzoba nethuba lokukhetha ibhidi ephezulu kakhulu ngokuchofoza ngakunye kwesikhangiso sakho futhi ukuthole ekhasini lokuqala.

Uzophinde ufune ukucabangela umlando wakho wegama elingukhiye. Ukusebenzisa ithuluzi elifana ne-PPCexpo kuyindlela enhle yokuhlola isu lakho lokubhida igama elingukhiye futhi ubone ukuthi likusebenzela kanjani. Le sevisi izokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye anethuba elingcono lokufakwa ohlwini lwemiphumela yosesho lwe-Google kunamanye.

Enye indlela yokuthuthukisa i-CPC ukukhulisa inani lokubuka nokusebenzisana kwewebhusayithi yakho. Lena indlela ephumelela kakhulu yokubhida yokwandisa ukubuka.

Ukulandelela ukuguqulwa

Uma usumise ukulandelela ukuguqulwa kwe-Adwords, uzokwazi ukuhlaziya imiphumela yezikhangiso zakho ukuze uthole ukuthi yimiphi imikhankaso esebenza kahle kakhulu. Nokho, kubalulekile ukuqaphela ukuthi kunezinyathelo ezimbalwa okufanele uzithathe ukuze uthole okuningi ekulandeleleni kwakho ukuguqulwa. Okokuqala, udinga ukuchaza ukuthi yini ofuna ukuyilandela. Ngokwesibonelo, uma uthengisa imikhiqizo ku-inthanethi, ungase ufune ukuchaza ukuguqulwa njenganoma yisiphi isikhathi lapho othile ethenga. Bese udinga ukusetha ikhodi yokulandelela ukuze urekhode ukuguqulwa ngakunye.

Kunezinhlobo ezintathu zokulandelela ukuguqulwa: izenzo zewebhusayithi nezingcingo. Izenzo zewebhusayithi zihlanganisa ukuthenga, ukubhalisa, kanye nokuvakasha kwamawebhusayithi. Izingcingo zingalandelelwa uma othile echofoza inombolo yocingo esikhangisweni noma esebenzisa inombolo yefoni yewebhusayithi. Ezinye izinhlobo zokulandelela ukuguqulwa zihlanganisa izenzo zangaphakathi nohlelo, ukufakwa kohlelo lokusebenza, nokuthenga ezinhlelweni zokusebenza. Lezi zonke izindlela zokubona ukuthi yimiphi imikhankaso eletha ukuthengisa okuningi, futhi ezingekho.

Ukulandelela ukuguqulwa kwe-Google AdWords kukusiza ukuthi ulinganise impumelelo yesikhangiso sakho ngokukubonisa ukuthi izivakashi zithathe isinyathelo ngemuva kokuchofoza kuso.. Lolu lwazi luwusizo ekuthuthukiseni ukusebenza kwemikhankaso yakho yezikhangiso nokuqonda izethameli zakho kangcono. Ngaphezu kwalokho, izokuvumela ukuthi ulawule ibhajethi yakho yokumaketha.

Uma usumise ukulandelela ukuguqulwa kwe-Adwords, uzokwazi ukuhlola umkhankaso wakho futhi uqhathanise imiphumela yakho nesabelomali sakho. Ukusebenzisa lolu lwazi, ungalungisa imikhankaso yakho futhi unikeze izinsiza ngempumelelo kakhulu. Ngaphezu kwalokho, uzokwazi ukuhlonza amaqembu ezikhangiso asebenza kahle kakhulu futhi wandise izikhangiso zakho. Lokhu kuzokusiza ukuthi uthuthukise i-ROI.

Unemikhankaso eminingi ye-AdWords esebenza ngesikhathi esisodwa. Ufuna ukwenza isiqiniseko sokuthi ngamunye wale mikhankaso uletha ithrafikhi eningi kuwebhusayithi yakho. Kulapho Amaqembu Esikhangiso namagama angukhiye aqala khona ukusebenza. Kunezindlela eziningi ezahlukene zokukhomba izethameli ezahlukene ngezikhangiso zakho, futhi kunezindlela eziningi zokuthola amagama angukhiye anevolumu ephezulu.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye kwe-Adwords zingahle zibe phansi $1 noma phezulu njengoba $59. Kuncike embonini, umkhiqizo, kanye nezethameli eziqondiwe. Imboni ebiza kakhulu imboni yezomthetho, kuyilapho izindleko eziphansi ziku-eCommerce kanye nezimboni zokuhamba nezokungenisa izihambi. Ngaphezu kwe-CPC, amabhizinisi nawo adinga ukucabangela izinga lawo lokuguqulwa kanye nemigomo ye-ROI. Okwamabhizinisi amaningi, isilinganiso semali engenayo-kuya-kusetshenziswe-isikhangiso siyamukeleka.

I-Google AdWords iyithuluzi elibalulekile labamakethi be-e-commerce. Ibeka imikhiqizo yabo phambi kwamakhasimende afuna ngenkuthalo imikhiqizo efana neyakhe. I-Google Ads iphinda ilandelele uhambo lwazo olugcwele lwesivakashi futhi ikhokhisa kuphela uma ukuchofoza kuphumelele. Kulula kakhulu ukuqapha izindleko kanye ne-ROI ye-Google AdWords.

Izindleko ngokuchofoza ngakunye kwe-Adwords zinqunywa ifomula noma inqubo yokubhida. Isikhangiso sika-Google ngeke size sibize ukwedlula ibhidi ephezulu kakhulu, but it can be less expensive than the next-closest advertiser. Nokho, it’s important to note that even when the bidders have similar quality scores, bangase banikeze inani elihlukile legama elingukhiye elifanayo.

Isikolo sekhwalithi yesikhangiso sakho siyisici esikhulu ekunqumeni izindleko ngokuchofoza ngakunye. Izikhangiso zekhwalithi ephezulu kungenzeka zihehe ukuchofoza futhi zithole i-CPC ephansi. Ngenhlanhla, ungathuthukisa i-CTR yakho ngamasu alula njengokuthuthukisa iwebhusayithi yakho nezikhangiso. Ngokuthuthukisa i-CTR yakho, uzogcina imali ku-CPC, ngenkathi ikhulisa ukuguqulwa.

I-Amazon iyindawo enkulu ye-e-Commerce. Ukukhangisa ku-Amazon kubiza u-$0.44/ngokuchofoza izingubo, $0.79 okwe-elekthronikhi, futhi $1.27 eyezempilo kanye nemikhiqizo yasendlini. Ngaphezu kwalokho, uzokhokha $0.9 kwezemidlalo nezikhangiso zangaphandle. Nokho, lezi zindleko zingashintsha unyaka nonyaka.

Ofaka isicelo angakhetha ukusebenzisa ukubhida okwenziwa ngesandla noma okuzenzakalelayo. Endabeni yokugcina, obhidayo ukhetha ibhidi ephezulu yegama elingukhiye ngalinye noma iqembu lesikhangiso. Ngenkathi ukubhida okwenziwa mathupha kukunikeza ukulawula phezu kwamabhidi akho, automatic bidding allows Google to select the best bid for your budget.

Isikolo sekhwalithi

If you want to boost the click-through rate of your Ads, you should focus on improving your Quality Score. Your Ad’s Quality Score is determined by many different factors, including the keyword you use and the ad copy. The more relevant your ad is to the user’s search intent, the higher your Quality Score.

Quality score is a very important metric for Adwords campaigns. Google uses it to ensure that the adverts you see in the search results are relevant to the search query. It uses similar algorithms to organic search results and will only return adverts that are likely to convert. Ngokwesibonelo, if your ad received five clicks, it would have a Quality Score of 0.5%.

Ngaphezu kwalokho, ikhophi yakho yesikhangiso kufanele ihambisane namagama angukhiye owaqondise. Isikhangiso esingabhalwanga kahle noma esingabalulekile singazizwa sikhohlisa futhi singaholela umsebenzisi ukuthi achofoze. Ngakho-ke, kufanele udale ikhophi yesikhangiso ekhangayo engasuki kude nesihloko. Kufanele futhi izungezwe umbhalo ohlobene ukuze ihehe ithrafikhi efaneleka kakhulu ngangokunokwenzeka. Isikolo sekhwalithi ye-Adwords sisekelwe ezintweni ezimbalwa, kuhlanganise ne-CTR.

Ikhwalithi yekhwalithi ibalulekile ku-Adwords ngoba izonquma ukuthi izikhangiso zakho zizobekwa kanjani emiphumeleni yosesho nokuthi zizokubiza imali noma cha.. Nokho, ukulungiselela amaphuzu ekhwalithi kungaba nzima ngoba ezinye izici zingaphezu kwamandla akho. Ngokwesibonelo, amakhasi okufika kumele aphathwe yi-IT kanye nezingcweti zokuklama, nezinye izingxenye zifaka isandla kumphumela wekhwalithi uwonke.

I-Adwords inezici eziningi ezihloselwe ukuthuthukisa ikhwalithi yezikhangiso zakho futhi ngaleyo ndlela kuthuthukiswe isikolo sakho sekhwalithi Yezikhangiso. Lezi zici zisiza abakhangisi be-PPC bakhuphule amanani abo okuchofoza futhi bakhulise isikolo sabo sekhwalithi. Ngokwesibonelo, ungangeza izinkinobho zekholi, ulwazi lwendawo, noma izixhumanisi zezingxenye ezithile zewebhusayithi yakho.

Bid amount

If you want to save money on your Adwords campaign, ungakwazi ukwehlisa inani lebhidi yakho kumagama angukhiye angasebenzi kahle. Ungakwenza lokhu ngokwehlisa inani lebhidi labachithi bakho abakhulu, okungamagama angukhiye asekelwe ngokujwayelekile angakutholi ithrafikhi ehlosiwe oyidingayo. Lawa magama angukhiye angase abe ne-CPC ephakeme kunalokho ongathanda. Ngokwehlisa ibhidi yakho, ungagcina imali ngenkathi ukhulisa i-CPC yamagama angukhiye aqondiswe kakhulu.

I-Adwords’ bidding system works by running auctions. When space is available for an advertisement, an auction determines which ad is shown. Bidding can be based on the number of impressions, ukuchofoza, or conversions. Make sure you consider the value of each click and what the conversion or lead is worth.

Adwords offers two basic types of bidding: manual kanye ne-othomathikhi. Manual bidding gives you more control. You can set different bids for individual keywords, amaqembu ezikhangiso, or ad placements. If you are using manual bidding, you can set the amount per click that you are willing to pay for each ad.

Ukuphatha ukubhida kwegama lakho elingukhiye ngaphakathi kwenkundla Yezikhangiso ze-Google kungase kudide. Ukuze ilawuleke, I-Google ihlele amagama angukhiye aba amaqembu ezikhangiso. Iqembu ngalinye lesikhangiso lihlotshaniswa nomkhankaso. Umkhankaso ungaqukatha amaqembu ezikhangiso amaningi, futhi ulungisa isabelomali sansuku zonke ezingeni lomkhankaso.

Ukusetha inani lebhidi kungenye yezinto ezibaluleke kakhulu zomkhankaso wakho we-Adwords. Njengoba amabhizinisi amaningi anesabelomali esilinganiselwe, kubalulekile ukuyisebenzisa ngokuhlakanipha futhi ukwandise i-ROI. Ngaphezu kweqembu lamagama angukhiye, ikhophi yesikhangiso oyisebenzisayo kufanele ihlobane negama elingukhiye olikhethile. Kufanele ichaze umkhiqizo noma isevisi oyinikezayo. Lokhu kuzokwandisa amathuba okuthola ukuchofoza okufunayo.

Iqondisa amagama angukhiye anevolumu ephezulu

Ukukhomba amagama angukhiye wevolumu ephezulu kungaba indlela ephumelelayo yokufinyelela izethameli eziningi ngezindleko eziphansi ngokuqhathaniswa ngokuchofoza ngakunye. Nokho, uma izindleko ngokuchofoza ngakunye ziphakeme kunezindleko zegama elingukhiye levolumu ephansi, kungase kungafaneleki. Kubalulekile futhi ukukhomba amagama angukhiye anevolumu ephezulu ahlobene nomkhiqizo wakho. Lokhu kubaluleke kakhulu uma uku-niche yokuncintisana futhi kungenzeka ubone amabhidi ezimbangi zakho’ brand noma amagama.

Okubalulekile ukukhetha amagama angukhiye afana nenjongo yezithameli oziqondise. Uma uqhuba umkhankaso obanzi wokuqwashisa, cishe awufuni ukukhomba amagama angukhiye wevolumu ephezulu. Ngokufanayo, uma uqhuba umkhankaso wokuphendula oqondile, cishe awudingi ukukhomba amagama angukhiye anenhloso ephezulu. Kuye ngezinjongo zakho, ungase uthande ukucabangela ezinye izici zomkhankaso wakho futhi.

Isinyathelo sokuqala ukunquma umthamo wokusesha wegama elingukhiye. Umthamo wokusesha wegama elingukhiye inombolo yokusesha okwenzeka ngesikhathi esithile. Uma usuwazi inani lokusesha, unganquma ukuthi yimaphi amagama angukhiye ozowaqondisa. Isinyathelo esilandelayo ukuchaza inhloso yegama elingukhiye. Inhloso yegama elingukhiye wuhlobo lombuzo umthengi okuqondiwe awufunayo. Lokhu kuzoqinisekisa ukuthi okuqukethwe kwakho kuhambisana nezithameli futhi kuzokwandisa amathuba okuguqulwa.

Esinye isinyathelo esibalulekile sokukhomba amagama angukhiye wevolumu ephezulu ukusungula uhlu lwamagama angukhiye. Ungakwenza lokhu ngokusebenzisa i-Adwords keyword planner. Uma usunohlu lwamagama angukhiye ahlobene nomkhiqizo wakho, ungawengeza emaqenjini ezikhangiso. Nokho, ukudala amaqembu amasha ezikhangiso kungaba luqili.

Elinye icebiso ukukhawulela izindleko ezihlobene ne-Adwords. Inhloso yakho enkulu kufanele kube ukukhulisa ukuvezwa komkhiqizo wakho. Ukuchayeka okwengeziwe onakho, inzuzo eyengeziwe uzoyenza. Ngaphezu kwalokho, ungaphinda udale amaqembu amasha ezikhangiso aqondise amagama angukhiye ekhwalithi ephansi.

Uma usubahlonzile izethameli eziqondiwe, kufanele wenze ngokufanele. Ukusebenzisa amasu we-SEO kanye ne-Pay Per Click ukukhuthaza umkhiqizo wakho kungakhuphula imali engenayo kanye nenzuzo. Ngaphezu kwalokho, ukusebenzisa amagama angukhiye angalungile kusiza ekulawuleni ukuhamba kwethrafikhi. Ungathola amagama angukhiye angalungile ngombiko wethemu losesho le-Adwords kanye nesihleli segama elingukhiye.

I-Adwords iyithuluzi elinamandla lokumaketha ku-inthanethi. Ikuvumela ukuthi ubeke izikhangiso enjinini yosesho ye-Google futhi uthole imiphumela esheshayo. Leli thuluzi lisebenza ngokulinganisa ukuthi isikhangiso sakho ngasinye sihambisana kangakanani futhi sikhanga kangakanani kuzithameli ozihlosile. Ukuze ukwandise i-ROI yakho, udinga ukusebenzisa amagama angukhiye alungile namabhidi. Amagama angukhiye anezikolo Zekhwalithi ephansi cishe ngeke athole ithrafikhi eningi.

I-Google Adwords

I-Google AdWords iyithuluzi lokukhangisa eliku-inthanethi elikusiza ukuthi udale, hlela, futhi uphathe imikhankaso. Ungadala imikhankaso ehlukene yemikhiqizo ehlukene noma uqondise amakhasimende athile. Umkhankaso ngamunye uqukethe amaqembu ezikhangiso namagama angukhiye. Ukuze ukwandise ukusebenza kahle komkhankaso wakho, qiniseka ukuthi amagama akho angukhiye ahambisana nomkhiqizo noma isevisi yakho.

Amaqembu esikhangiso akuvumela ukuthi uphathe kalula umkhankaso wakho ngokuhlanganisa amagama angukhiye ndawonye. Ungakwazi futhi ukwengeza amaqembu esikhangiso angaphezu kwelilodwa ku-akhawunti yakho. Ukusebenzisa lesi sici kukuvumela ukuthi uphathe amaqembu ezikhangiso, amagama angukhiye, kanye namabhidi ngempumelelo kakhulu. I-Google idala ngokuzenzakalelayo amaqembu ezikhangiso emikhankaso yakho.

I-Google AdWords inikeza inketho yokukhangisa engabizi kakhulu. Ungasetha ibhajethi yansuku zonke futhi usebenzise amaqembu ezikhangiso amaningi ukukhangisa umkhiqizo wakho. Ungakwazi futhi ukusetha isabelomali esiphezulu, okusho ukuthi izikhangiso zakho ngeke zibekwe uma ibhajethi yakho yeqiwe. Ungakwazi futhi ukukhomba izikhangiso zakho ngendawo noma idolobha. Lokhu kungaba yinzuzo ngokukhethekile ezinkampanini zenkonzo yasensimini.

I-Google AdWords iyithuluzi lokukhangisa elikuvumela ukuthi udale imikhankaso yezikhangiso usebenzisa amagama angukhiye ahambisana nomkhiqizo noma isevisi yakho.. Ngokukhetha amagama angukhiye alungile, ungaqiniseka ukuthi uzobukwa amakhasimende angaba khona. I-Google AdWords iyithuluzi elinamandla elingasiza ibhizinisi lakho ukuthi likhule.

I-Google AdWords isebenza ngokuchofoza ngakunye (I-PPC) imodeli. Abakhangisi babhida ngamagama angukhiye athile ku-Google, bese uqhudelana nabanye abakhangisi abafuna amagama angukhiye afanayo. Izindleko ngokuchofoza ngakunye zincike embonini yakho, kodwa ngokuvamile isendaweni yamadola ambalwa ngokuchofoza ngakunye.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yokwenziwa kahle kwenjini yokusesha. Ngenkathi ivolumu yokusesha yegama elingukhiye ibalulekile, kuningi ocwaningweni lwamagama angukhiye kunalokho nje. Ngokuhlanganisa idatha evela kumamethrikhi ahlukene, ungathuthukisa imiphumela yakho yenjini yokusesha. Ngokwesibonelo, ungaqoqa ukwahluka kwamagama angukhiye ngendawo yendawo futhi uhlaziye ukuthi ingakanani ithrafikhi ekhiqizwayo.

Ucwaningo lwamagama angukhiye lubalulekile kumawebhusayithi amasha ngoba lusiza ukucacisa ukuthi yimaphi amagama angukhiye okumele uwaqondise. Enye yezindlela ezinhle kakhulu zokwenza lokhu ukusebenzisa i-Google's keyword planner. Leli thuluzi alilinganiseli nje kuphela inani lokusesha ngenyanga kodwa futhi liqaphe amathrendi ngesikhathi sangempela. Izokukhombisa imishwana enevolumu yokusesha ephezulu futhi ekhulayo ngokuduma.

Ngaphambi kokuqala ucwaningo lwegama elingukhiye, kufanele uchaze izinhloso zewebhusayithi yakho. Naka izethameli oziqondise kanye nohlobo lokusesha ezikwenzayo. Ngokwesibonelo, uma uthengisa oshokoledi, igama elingukhiye lembewu lingaba “ushokoledi.” Olandelayo, kufanele uxhume leyo migomo futhi ugade inani lokusesha inyanga ngayinye kanye nenani lokuchofoza. Bese, ungaqala ukubhala okuqukethwe kuleyo migomo. Qiniseka ukuthi uhlola ukuhlobana phakathi kwamagama angukhiye ukuze uthole ukuthi ahlobene yini.

I-Keyword Planner ye-Google iyithuluzi lamahhala elenzelwe ukusiza amakhasimende ngocwaningo lwamagama angukhiye. Nokho, ngeke ikubonise ivolumu yosesho uze uqale ukukhokhela i-AdWords. Uma usebenzisa leli thuluzi, ungakha uhlu lwamagama angukhiye futhi uwaphequlule. I-Google Keyword Planner ikuvumela ukuthi uthole idatha yamagama angukhiye yamakhulu ezihloko.

Ucwaningo lwamagama angukhiye lungathatha isikhathi, kodwa kubalulekile ukuze uphumelele umkhankaso wakho wokukhangisa we-AdWords. Ngaphandle kwayo, umkhankaso wakho ungase uhluleke ukukhiqiza imiphumela oyifunayo, futhi ungase uphuthelwe ngamathuba okuthengisa.

Imodeli yokubhida

I-Adwords’ imodeli yokubhida isiza abakhangisi banqume izindleko ngokuchofoza ngakunye. Kusekelwe ekutheni isikhangiso sakho sifana eduze kangakanani namagama okusesha asetshenziswa amakhasimende akho. Amabhidi aphezulu andisa amazinga akho, kuyilapho amabhidi aphansi ebangela izinga eliphansi lokuguqulwa. Kubalulekile ukulandelela izindleko zakho ngeshidi le-Google futhi ushintshe ibhidi yakho uma kudingeka.

Ibhidi ephezulu okufanele uyisethe isekelwe kudatha oyiqoqayo emikhankasweni yakho. Ngokwesibonelo, uma umkhankaso ukhiqiza 30 ukuguqulwa, lapho-ke ungakwazi ukwandisa ibhidi yakho nge 30%. Ngokunjalo, uma igama lakho elingukhiye linokuncintisana kakhulu, lapho-ke kufanele wehlise i-CPC yakho enkulu. Ukubhekisisa imikhankaso yakho’ ukusebenza kubalulekile ukuze uqinisekise ukuthi bakhiqiza imiphumela oyifunayo.

Ukubhida ngenani kuvumela abakhangisi ukuthi basebenzise imali eningi kumakhasimende anenzuzo futhi encane kulawo anenzuzo encane. Ukubhida okusekelwe kunani kwenza kube nokwenzeka ukukhulisa inani lokuguqulwa ngaphandle kokudela umthamo wethrafikhi. Lolu hlobo lwendlela yokubhida ludinga ukuhlukaniswa ngokucophelela kwamakhasimende. Ngokusebenzisa inani lokuguqulwa kanye nenani lokuphila kwekhasimende njengamamethrikhi, abakhangisi bangakwazi ukuvumelanisa kangcono amabhidi abo nezinjongo zabo zebhizinisi.

Ukubhida kwe-Google Adwords kusebenza kumanethiwekhi amabili, inethiwekhi yokusesha kanye nenethiwekhi yokubonisa. Ukubhida kungathuthukiswa ngokukhetha i-algorithm yokulandelela ukuguqulwa noma ukulungisa inani ngokusekelwe kunani lokuguqulwa.. Izisombululo eziningi ze-ecommerce zizokuvumela ukuthi usethe ukulandelelwa kokuguqulwa okunamandla komkhankaso wakho. Ngaphezu kwalokho, ungasetha isu lokubhida elizenzakalelayo elibizwa ngokuthi Maximize Clicks elilungiselela ngokuzenzakalelayo amabhidi akho ngevelu yokuguqulwa engcono kakhulu.

Isu elisebenzayo lebhidi yokulandelela ukuguqulwa lisu lebhidi elidume kakhulu. Leli su alikuvumeli ukuthi usethe i-CPC ephezulu futhi kufanele uqashwe njalo. Kunconywa ezinkampanini ze-e-commerce kanye nemikhankaso ehlanganisa izinhlobo eziningi zokuguqulwa.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye (CPC) isho inani olikhokhayo ngokuchofoza esikhangisweni. Kuya ngohlobo lwebhizinisi nezimboni, izindleko zingahluka kakhulu. Ezinye izimboni zinama-CPC aphezulu, kuyilapho abanye benama-CPC aphansi. Ngokwesibonelo, ibhizinisi embonini yezinsizakalo zezezimali lingakhokha $2.69 ukuze useshe igama elingukhiye, kuyilapho oyedwa embonini yokuqomisana nabantu angakhokha kuphela $0.44.

Ngenkathi izindleko zokuchofoza ngakunye ziyahlukahluka, abakhangisi bangakhuphula amabhidi abo ukuze bathole amanani okuchofoza aphezulu. Ngokwesibonelo, inkampani efana ne-1-800-Flowers ingase ibhide inani eliphakeme kunombangi ukuze ithole isikhundla esiphezulu. Lapho bethola ukuchofoza okwengeziwe, i-CPC yabo ephezulu.

Izindleko ngokuchofoza ngakunye zihluka kakhulu ngomkhakha, kodwa isilinganiso siseduze $4 ngokuchofoza ngakunye kwe-e-commerce nezinsizakalo zomthetho. Izinsizakalo zomthetho zingabiza kakhulu $6 ngokuchofoza ngakunye, kuyilapho i-e-commerce ingabiza kancane $1. Ngala manani engqondweni, kubalulekile ukwazi ukuthi iyini i-CPC yakho ekahle. Ngokulungiselela izikhangiso zakho, ungafinyelela i-ROI yakho eqondisiwe futhi uhehe amakhasimende amasha.

Uma ubala izindleko zesikhangiso, khumbula njalo ukuthi umgomo wakho uwukwenza ukuthengisa. Ukusebenzisa i-Adwords, ungasetha indlela yokuguqula yewebhusayithi yakho. Ukuguqulwa kusho isivakashi esiqedela isenzo kusayithi lakho, njengokubhalisela i-akhawunti, ukuthenga umkhiqizo, noma ukubuka ividiyo. Izindleko zokuguqulwa ngakunye zizokutshela ukuthi isikhangiso sakho siphumelele kangakanani ngokusekelwe ekutheni bangaki abantu abachofoze isikhangiso sakho nokuthi usikhokhela malini.

Izindleko ngokuchofoza ngakunye yimethrikhi yokuqala emhlabeni we-PPC. Nokho, ukugxila kwangempela kuzindleko ngokutholwayo ngakunye. Izindleko zakho ngokuchofoza ngakunye kufanele zilingane nemikhawulo yenzuzo yakho. Ngokwesibonelo, uma ufuna ukuthengisa izicathulo ze-basketball, kufanele ubhide ngaphezu kwamasokisi kaKhisimusi. Ngaleyondlela, ungathola amakhasimende amaningi futhi uthengise imikhiqizo eminingi ngentengo enenzuzo eyengeziwe.

Ikhasi lokufika

Uma udala ikhasi lokubikezela lomkhankaso wakho we-Adwords, udinga ukuqinisekisa ukuthi ikhophi imfushane futhi kulula ukuyiqonda. Sebenzisa amafonti agqamile namachashazi ukuze wenze amaphuzu akho acace. Ikhasi lakho lokubikezela kufanele libe nesistimu yokuzulazula elula, ngakho izivakashi zingathola kalula ezikudingayo. Kufanele futhi uqiniseke ukuthi umklamo ulula futhi uchwepheshe.

Ikhasi lokubikezela lihlukile kunewebhusayithi ngoba ligxile ekunikezeni okuthile okuthile. Akumele ifake izixhumanisi eziya kuyo yonke isayithi lakho. Kufanele ibe nomgomo ocacile kanye nokubizelwa esenzweni. Qiniseka ukuthi ufaka ubufakazi bomphakathi, njengobufakazi beklayenti namalogo. Ngaphezu kwalokho, kufanele ugweme ukufaka amathebhu wokuzulazula kwewebhusayithi yakho.

Qiniseka ukuthi ikhasi lakho lokubikezela liqukethe amagama angukhiye owaqondise. Lokhu kuzokwenza kube lula ukuthi izinjini zokusesha zikuthole futhi zithuthukise izinga lakho. Ukusebenzisa amasu okuthengisa abantu abaningi, njengokubhala ukubuyekezwa noma ukuphawula, ingakusiza futhi ukuthi uhehe amakhasimende amaningi. Ungasebenzisa futhi izinkundla ezinezihloko nezinye izinkundla ukuze ubhale ngemikhiqizo namasevisi akho.

Qinisekisa ukuthi ikhasi lakho lilayisha ngokushesha futhi liyasebenziseka kalula. Lokhu kuzosiza ukwandisa ukuguqulwa kanye nemali engenayo. Khumbula ukuthi cishe ingxenye yayo yonke ithrafikhi manje isiqhamuka kumadivayisi eselula. Ukudala izinguqulo ezenziwe ngeselula zesayithi lakho kuzoqinisekisa ukuthi wonke amakhasimende angaba khona angabuka okuqukethwe kwakho ngaphandle kokuhlupheka.

Amakhasi okufika e-AdWords ayingxenye ebalulekile yanoma yimuphi umkhankaso we-Adwords, futhi ungafunda ukuthi ungazakha kanjani nomakhi wekhasi lokufika. Ukusebenzisa umakhi wokudonsa nokuwisa, ungakha ikhasi lokufika elihle kalula.

I-Adwords isebenza kusistimu yokubhida. Amagama angukhiye anamavolumu aphezulu okusesha ngokuvamile abiza kakhulu ukubhida kuwo. Ngakho, kungcono ukugxila kokumbalwa okufanele, amagama angukhiye evolumu emaphakathi. Ngaleyondlela, ungakwazi ukwandisa imali oyisebenzisayo. Isinyathelo sokuqala ukukhetha igama elingukhiye elifanele ibhizinisi lakho.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye kwezikhangiso ze-Adwords ziyahlukahluka kuye ngokuthi uthengisa ini. Ngokwesibonelo, a $15 umkhiqizo we-e-commerce ungase ungagunyazi i-CPC ephezulu. Ngokwesinye isandla, a $5,000 isevisi ingase ibe ngaphezu kwamadola amahlanu ngokuchofoza. Ngokusho kwe-WordStream, isilinganiso sezindleko ngokuchofoza ngakunye kumabhizinisi abo bonke osayizi $2.32.

Kubalulekile ukuqonda izindleko ngokuchofoza ngakunye ngaphambi kokuthi ukhangise ku-Google. Ukuze uthole okuningi emkhankasweni wakho, kufanele wenze ucwaningo lwegama elingukhiye futhi uqonde izindleko ezimaphakathi ngokuchofoza ngakunye embonini yakho. Lokhu kuzokusiza ukuthi unqume inani ozolisebenzisa ezikhangisweni. Ukuze ugweme ukusebenzisa imali eningi kunalokho ozimisele ukukwenza, bheka izindleko ngokuchofoza ngakunye kwe-Adwords.

Izindleko ngokuchofoza ngakunye zibalwa ngokuhlukanisa izindleko zesikhangiso ngenani lokuchofoza esikukhiqizayo. Izindleko ngokuchofoza ngakunye ziyahlukahluka ezikhangisweni nemikhankaso eyahlukene. Ezimweni eziningi, kunqunywa ukuncintisana kwamabhidi. Nokho, kufanele uhlale ukhumbula ukuthi le nombolo ingase ingabi yizindleko eziphezulu ngokuchofoza ngakunye.

Izindleko zezikhangiso zingahluka kakhulu, kuye ngohlobo lwebhizinisi nezimboni. Ngokwesibonelo, uma usembonini yezomthetho noma yokubalwa kwezimali, isilinganiso sezindleko ngokuchofoza ngakunye $2.69. Ngokwesinye isandla, uma usendaweni enezindleko eziphansi, kungase kubize ngaphansi $0.44 ngokuchofoza ngakunye.

Nakuba izindleko ze-CPC ziye zaguquguquka ngokuhamba kwesikhathi, ngokuvamile iphansi kwe-e-commerce kanye naku-Facebook. Ngokwesibonelo, i-CPC ye $0.79 ngokuchofoza ngakunye ezikhangisweni ze-Amazon kungaphezulu $0.41 ngokuchofoza ngakunye e-United States. Ukuchofoza ku-Facebook Ads kubiza $0.19 eSpain, Brazil, nase-Indonesia.

Izindleko zokuguqulwa ngakunye

Izindleko zokuguqulwa ngakunye kwe-Adwords ziyinkomba ebalulekile yomnotho nokusebenza komkhankaso wesikhangiso. Indlela enhle yokulinganisa ukusebenza kwakho iwukuqhathanisa izindleko zamanje zemikhankaso yakho nezindleko oziqondise. Lokhu kuzokusiza ukuthi ugxile esu lakho lesikhangiso. Ngaphezu kwalokho, ukwazi ukuthi liyini izinga lakho lokuguqulwa kungakusiza unqume ukuthi uzochitha malini emikhankasweni yakho ye-AdWords.

Ukuguqulwa kuwumgomo omkhulu wanoma yimuphi umkhankaso wokumaketha. Kwenzeka lapho isivakashi sihlinzeka ngolwazi lwaso lokuxhumana ukuze sithole insiza yamahhala, ulwazi olwengeziwe, noma ingxoxo nochwepheshe. Isinyathelo esilandelayo ukubala izindleko zakho ngokuguqulwa ngakunye. Kungenzeka ukuthi uthole ukuguqulwa okungaphezu kokukodwa ngezindleko ezifanayo ngokubhida phezulu.

Ukuze ulandelele izindleko zokuguqulwa ngakunye ku-Adwords, udinga ukwazi umthombo oqondisayo. I-AdWords idinga ukuthi umthombo obhekiswayo wamukele amakhukhi kanye nekhodi yokulandelela ye-JavaScript. Kungenjalo, I-Google ihlunga ukuchofoza emithonjeni engamukeli. Nokho, amanye amadivaysi eselula awakwazi ukwamukela amakhukhi. Kanjalo, lawa madivayisi asabalwa ezindlekweni zokubala ngokuchofoza ngakunye. Uma usebenzisa i-Adwords kuwebhusayithi yebhizinisi lakho, uzodinga ukwazi lolu lwazi ukuze uthuthukise umkhankaso wakho.

Ungaphinda uhlaziye izinga lakho lokuguqulwa ngosuku lweviki nangenyanga yonyaka. Ngokwesibonelo, uma ibhizinisi lakho lithengisa imikhiqizo yesizini, kufanele ushintshe umkhankaso wakho ngokusekelwe esikhathini sosuku abantu abangase bathenge ngaso. Lokhu kuzokusiza ukuthi ulondoloze ibhajethi yakho futhi ugweme ukuchitha imali.

Izindleko ze-Adwords zingahluka kakhulu. Ngenjwayelo, izindleko zokuguqulwa ngakunye kwenethiwekhi yosesho yi 2.70%. Nokho, leli nani liyahlukahluka kuye ngemboni. Ngokwesibonelo, I-e-commerce nezezimali zinamazinga okuguqulwa aphansi kunalawo 2%. Uma ufuna ukwazi ukuthi zibiza malini izikhangiso zakho ngokuguqulwa ngakunye, ungakha i-Google Sheet ukuze urekhode le datha.

Izindleko zokuguqulwa ngakunye kwe-Adwords zincike embonini osebenza kuyo. Ngokwesibonelo, ibhizinisi elithengisa izicathulo lingase libe nezinga eliphezulu lokuguqulwa. Nokho, inkampani ethengisa izingubo ingase ibe namazinga aphansi okuguqulwa ngenxa yokuncintisana. Kungase futhi kubalulekile ukucabangela inani elimaphakathi lemikhiqizo noma amasevisi akho. Izindleko ezimaphakathi zomkhiqizo noma isevisi zingasukela $10 ezinkulungwaneni.

Izindleko ngokuchofoza ngakunye kweqembu lesikhangiso esisodwa

Kunezici ezimbalwa ezingathinta izindleko ngokuchofoza ngakunye kwesikhangiso esisodwa ku-Adwords. Isici esisodwa ukucaciswa kwegama elingukhiye. Uma iqembu lesikhangiso liqukethe inqwaba yamagama angukhiye afanayo, ayicacisi ngokwanele. Ngokwesibonelo, usayizi wezingubo eziyisithupha nezingubo ezingenamikhono zingamagama angukhiye amabili ahluke ngokuphelele. Lo mehluko ungabiza ukuthengiswa okungenzeka kwenkampani.

I-Adwords ikunikeza inketho yokusetha ibhajethi yansuku zonke yamaqembu ahlukene ezikhangiso. Ngale ndlela, ungakha imikhankaso eminingi futhi uqinisekise ukuthi iqembu ngalinye lesikhangiso lithuthukiselwe amagama angukhiye ahlukene. Bese, ungahlola amaqembu ezikhangiso ahlukene namakhasi okubikezela ukuze ubone ukuthi yimaphi anezilinganiso zokuphendula ezingcono kakhulu. Ekugcineni, you can use an automated bidding strategy to control costs.

One of the best ways to optimize cost per click is to set a maximum cost per click. It is recommended to set a maximum CPC of $1. Lokhu kuzoqinisekisa ukuthi izikhangiso zakho zibonwa abantu abaningi futhi azingcwatshwa emiphumeleni yosesho.

I-CPC emaphakathi yeqembu elilodwa lesikhangiso ku-Google Adwords isikhona $1 ku $2. Nokho, izindleko ngokuchofoza ngakunye ziyahlukahluka kuye ngegama elingukhiye kanye nemboni. Izindleko ezimaphakathi ngokuchofoza ngakunye ezikhangisweni ze-Google seziseduze $1 ku $2 ngokuchofoza ku-Search Network. Lokhu kungaphansi kwezindleko ezimaphakathi ngokuchofoza ngakunye kunethiwekhi yesibonisi. Kungakhathaliseki izindleko, kufanele ugcine i-ROI yakho engqondweni.

Izindleko ngokuchofoza ngakunye kwamaqembu esikhangiso esisodwa ku-Google Adwords zinqunywa isistimu yokubhida. Uma isikhangiso sakho siphezulu kunesikambangi wakho, uzothola i-CPC ephansi. Kufanele uhlose ukuba phakathi kwezikhundla ezintathu eziphezulu.

Cost per click for a single keyword ad group for a single keyword ad group for a single keyword ad group for a single keyword ad group for a single keyword ad group for a single keyword

When you are running a PPC campaign, izindleko ngokuchofoza ngakunye ukucatshangelwa okubalulekile. Ukwehlisa izindleko zakho ngokuchofoza ngakunye kuzothuthukisa ithrafikhi yakho namazinga okuguqulwa. Izindleko ngokuchofoza ngakunye zibalwa ngokuthatha isikhangiso sikleliswe ngaphansi kwesakho kanye nesenti elilodwa. Ukusebenzisa lolu lwazi, ungalungisa amabhidi akho ukuze ukwandise imbuyiselo yakho ekutshalweni kwezimali.

Ngaphezu kwezindleko ngokuchofoza ngakunye, uzodinga ukucabangela izinga lesikhangiso. Lokhu kunquma ukuthi uvela kude kangakanani enjinini yokusesha. Ungathuthukisa izinga lesikhangiso sakho ukuze ukhuphuke. Ngokuvamile, kufanele uhlose indawo yesi-3 noma yesi-4 emiphumeleni yenjini yokusesha.

Kukhona amakhulu ezinkulungwane zamagama angukhiye atholakalayo ukuze abhide. Nokho, izindleko ziyehluka kakhulu. Kuye ngemboni, amagama angukhiye angabiza noma yikuphi ukusuka $1 ku $2 ngokuchofoza ngakunye. Indlela enhle yokwazi ukuthi kufanele usebenzise malini ukwenza ucwaningo lwamagama angukhiye. Kukhona abahleli bamagama angukhiye bamahhala abatholakala ku-inthanethi, okungakusiza ukuthi uhlanganise amagama okusesha okungenzeka.

Izikhangiso ze-CPC eziphezulu zivame ukubangelwa ukuncintisana okuphezulu. Uma unezikhangiso ezisezingeni eliphezulu, izindleko zakho ngokuchofoza ngakunye zizoba ngaphansi. I-Google isebenzisa isikolo sekhwalithi ukunquma ukuhambisana kwesikhangiso sakho. Izikhangiso zekhwalithi ephezulu zingase zithole indawo engcono futhi zibe nama-CPC aphansi.

Enye inketho etholakalayo i-dayparting, noma ukuhlela isikhangiso. Ngokuhlukana kwasemini, ungakhetha ukuthi izikhangiso zakho zizovela maphi amahora, kuyilapho ukhumbula zonke izindleko zebhajethi yakho yokukhangisa. I-dayparting ingaba usizo ikakhulukazi kumabhizinisi endawo. They may not want to have their ads shown outside of their business hours, so dayparting allows them to allocate more of their budget for the hours they want to be visible.

To make sure your ads are targeting the right people, you need to research keywords. Make sure the keywords are targeted to specific phrases. Ngokwesibonelo, “rent a vacation rental in Tampa” is different than “qasha ikhaya leholide eTampa”. By doing keyword research and prioritizing related searches, you can maximize your ad group’s effectiveness.

Izindleko ngokuchofoza ngakunye (CPC) depends on the keyword, industry and location. Ngenjwayelo, the average cost per click (CPC) ranges from $1 ku $2 on search networks and display networks. CPC is calculated by multiplying the total cost per click by the number of times it is clicked.

Ungaba nemikhankaso eminingi ku-akhawunti yakho ye-Adwords. Each campaign can contain several keywords and Ad Groups. Ungangeza futhi izinhlobo zezikhangiso. Lokhu kuzokusiza ukuthi udale izikhangiso eziqondiswe kakhulu eziheha abangaba amakhasimende. Nokho, kufanele futhi ukhumbule ukuthi kubalulekile ukuqonda izindleko ngokuchofoza ngakunye (CPC) kanye nekhwalithi yesikolo (QS) yesikhangiso ngasinye.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye (CPC) inani olikhokhayo uma othile echofoza esikhangisweni sakho. Iyahlukahluka kuye ngezimboni. Ngokwesilinganiso, amasevisi abathengi kanye nezinsizakalo zomthetho zinama-CPC aphezulu kakhulu. Ngokungqubuzanayo, I-eCommerce kanye nezokuhamba kanye nezokungenisa izihambi zinama-CPC aphansi kakhulu. Izindleko ngokuchofoza ngakunye nazo zincike kubhidi yakho, isikolo sekhwalithi, kanye nokuncintisana.

I-CPC iyithuluzi elihle lokukala impumelelo yakho yokukhangisa. Ku-Google Analytics, ungasetha amamodeli esibaluli ukuze ulandelele imiphumela yemikhankaso yakho. Ngokwesibonelo, ungasebenzisa imodeli yesichasiso Yokuchofoza Okungaqondile Kokugcina, okuzohlanganisa ukuthengwa okwenziwe ngokuchofoza okungaqondile kokugcina (ngaphandle kokuchofoza okuqondile). Khetha imodeli eqondana eduze nemigomo yebhizinisi lakho futhi enikeza isithombe esicacile sayo yonke imizamo yakho yokukhangisa. Ngokufanayo, ungasetha amaqembu ezikhangiso ahlukene ukuze ulinganise izici ezihlukene zomkhankaso, njengomkhankaso we-Black Friday Sales.

Enye indlela esebenzayo yokwandisa i-CPC ukukhulisa ibhidi. Amabhidi aphezulu angaletha ukuguqulwa okwengeziwe ngezindleko eziphansi uma kuqhathaniswa. Nokho, kufanele wazi ukuthi yimalini ongayisebenzisa ngaphambi kokuthi ukuthengiselana kungabi nanzuzo. Ibhidi elincane le $10 kungenza umehluko omkhulu ekuthengiseni, ngakho-ke ungesabi ukubiza kancane.

Izindleko ngokuchofoza ngakunye ziyahlukahluka ngomkhakha, kodwa ingasebenza noma kuphi ukusuka kumadola ambalwa ukuya ngaphansi $100. Nokho, izindleko ezimaphakathi ngokuchofoza ngakunye kwemikhiqizo ye-e-commerce seziseduze $0.88. This means that advertisers aren’t willing to bid ridiculous amounts, njenge $1000 for a holiday pair of socks.

The ideal CPC for your advertising campaign depends on your desired ROI. Ngokwesibonelo, if you want to sell $200 worth of product, you should target a CPC of $.80. Ngale ndlela, you’d have made a profit of five times the $40 you invested in the campaign. You can use the formula below to determine the best CPC for your campaign.

Google AdWords can be a major powerhouse for growth for e-commerce retailers. It places your products in front of customers who are searching for similar products. And since Google keeps track of the visitor’s complete journey, it can help you improve your conversions and profitability. The best part is that the cost per click is only charged when someone clicks on your ad.

Isikolo sekhwalithi

If you’re looking for a way to maximize the effectiveness of your Adwords campaign, isikolo sekhwalithi siyisici esibalulekile. Ngokuqondile, le metric inesibopho sokunquma ukuthi izikhangiso zakho zivela kuphi nokuthi zibiza malini. Empeleni, izinga eliphezulu lesikolo sakho, kunciphisa izindleko zakho ngokuchofoza ngakunye futhi uzothola ukuchayeka okwengeziwe.

Kunezindlela ezimbalwa zokuthuthukisa isikolo sakho Sekhwalithi. Okokuqala, qiniseka ukuthi usebenzisa amagama angukhiye afanelekile kukhophi yakho yesikhangiso. Izikhangiso ezingenangqondo kuzithameli zakho zizobukeka zingabalulekile futhi zizwakale zidukisa. Futhi, qiniseka ukuthi ikhophi yakho inetimu evamile. Ukufaka amagama ahlobene kukhophi yakho kuzokusiza uhehe ukuchofozwa okwengeziwe.

Isici sesibili ku-Quality Score ukuhambisana kwekhasi lakho lokubikezela. Ukusebenzisa ikhasi lokubikezela elihlobene kungathuthukisa amathuba esikhangiso sakho sokuchofozwa amakhasimende angaba khona. Kuyasiza futhi uma ikhasi lakho lokubikezela lihambisana namagama angukhiye owaqondise. Uma ikhasi lakho lokubikezela lingabalulekile, uzogcina unekhwalithi ephansi.

Okwesibili, qiniseka ukuthi ikhasi lakho lokubikezela lifana nomsebenzi wakho we-Adwords. Ngokwesibonelo, uma uthengisa amapeni aluhlaza, uzofuna ukwenza isiqiniseko sokuthi ikhasi lakho lokubikezela lifana nezikhangiso zeqembu lesikhangiso. Uzodinga ikhasi lokubikezela elifana kahle nekhophi yakho yesikhangiso namagama angukhiye.

Ngaphezu kwe-Ad Positioning, Ikhwalithi Yekhwalithi enhle iphinde inikeze iwebhusayithi yakho umkhawulo wokuncintisana. Isikolo sekhwalithi ephezulu sisho ukuthi iwebhusayithi yakho isebenza kahle. Lena into ebalulekile ezokwenza noma yephule umkhankaso wakho wokukhangisa we-PPC. Uma iwebhusayithi yakho inesikolo esihle sekhwalithi, izikhangiso zakho zizovela ziphakeme futhi kaningi kunezimbangi zakho. Ngaphezu kwalokho, ukwanda kokuduma kwezikhangiso ze-Google kubhebhezele ukuncintisana okushubile phakathi kwabakhangisi.

Ucwaningo lwamagama angukhiye

Keyword research is essential to the success of any search marketing campaign. Ukusebenzisa i-Google Keyword Planner, ungathola amatemu afanelekile ebhizinisi lakho futhi ugade umthamo wabo wosesho. Kuphinde kufake phakathi ulwazi olubalulekile njengedatha ye-Google Trends kanye nezibalo zendawo. Ngokusebenzisa le datha, ungakha isu lokuqukethwe kuleyo migomo.

Umgomo wocwaningo lwamagama angukhiye ukuthola izimakethe ezinenzuzo kanye nenhloso yokusesha. Amagama angukhiye anenhloso engalungile awasebenzi. Ngokwesibonelo, search intents for “buy wedding cake” futhi “wedding cake stores near me” are different. The former relates to a closer point of purchase, while the latter focuses more on a general interest.

To choose the right keywords, you must first determine what your website is about. This is done by considering the target audience and the type of searches that they make. It is also important to consider their search intent, which can be informational, okwenziwayo, noma kokubili. Bese, you must check the relevance between the different keywords.

Keyword research is a critical step in the success of any AdWords campaign. It will help you determine your budget and ensure your campaign will produce the desired results. Using the Keyword Planner, you can also see how many times a particular keyword is searched, and how many competitors are competing for it. This will allow you to tailor your campaign to your target market.

I-Google Keyword Planner iyithuluzi elihle lokucwaninga kwegama elingukhiye le-Adwords. Ithuluzi lizokusiza ukuthi wenze izinguquko embhalweni wakho wesikhangiso. Ngokwesibonelo, uma usebenzisa i-AdWords yebhizinisi lakho, ungasebenzisa i-Keyword Planner ye-Google ukuze uqhathanise imishwana futhi ubone ukuthi iyiphi ephumelela kakhulu.

Inqubo yokubhida

One of the most important aspects of AdWords is the bidding process. Lena inqubo yokubeka izindleko eziphezulu zesikhangiso sakho kanye nenani elimaphakathi ngokuchofoza ngakunye. Isistimu yokubhida ye-Google isekelwe ekuhlinzekeni nasekufuneni. Abakhangisi abathuthukile basebenzisa izinguquko zamabhidi ukuze balungiselele amabhidi abo usuku lonke.

Uma umusha ku-AdWords, kufanele ucabangele izinjongo zebhizinisi lakho ngaphambi kokubeka isu lokubhida. Kulula ukuchitha imali eningi kumabhidi wamagama angukhiye uma ungayazi inqubo. Ukuze ugweme lokhu, ungahlola isu lakho lokubhida usebenzisa amathuluzi afana ne-PPExpo.

Ukubhida ngamagama angukhiye kuyingxenye ebalulekile yomkhankaso wakho we-Adwords. Inquma ukuthi uzokhokha malini ngekhasimende ngalinye elisha. Kufanele ukhumbule ukuthi ufuna ukwenza imali, lingalahleki. Ngakho, amabhidi wakho wegama elingukhiye kufanele abonise lokhu. Kodwa kungase kube nzima ukulungisa la manani.

Isinyathelo sokuqala sokudala isu lebhidi lomkhankaso wakho we-AdWords ukunquma ukuthi uzimisele ukusebenzisa malini ngokuguqulwa ngakunye.. Ungasebenzisa indlela ye-CPC noma ukubhida kwe-CPA ukuze usethe amabhidi kumagama angukhiye athile. Nokho, kufanele ukhumbule ukuthi ukuguqulwa okuhlukahlukene kubiza amanani ahlukene emali. Ngakho-ke, isu lokubhida elithuthukisiwe lizokusiza ukuthi uthole inombolo ephezulu kakhulu yokuguqulwa ngenani elincane lemali.

Izindleko ezithuthukisiwe ngokuchofoza ngakunye (ECPC) ukubhida okuhlakaniphile kuzokhuphula noma kunciphise ibhidi yakho ngokusekelwe emathubeni okuthengisa. Le ndlela yokubhida isebenza kudatha yokuguqulwa yomlando kanye nama-algorithms e-Google ukuze anqume ukuthi yimaphi amagama angukhiye angase aholele ekuguquleni. Ngokulungisa ibhidi ngokusekelwe kulolu lwazi, ungakwazi ukwandisa noma wehlise ukusebenza komkhankaso wakho, futhi wehlise izindleko zakho ngokuguqulwa ngakunye.

Ukuchofozwa kwekhwalithi ephezulu kakhulu nokuguqulwa kuyimigomo yokugcina yemikhankaso eminingi. I-CPC ethuthukisiwe ikhulisa ithuba lakho lokuthola lokho kuguqulwa ngesikhangiso sakho.

I-Adwords iyingxenye ebalulekile yesu eliphumelelayo lokumaketha ku-inthanethi. Isiza amabhizinisi ukufeza izinhloso zawo ngokukhuphula ukuqwashisa ngomkhiqizo nokuletha ithrafikhi efanelekile. Ukusesha okukhokhelwayo futhi kuyindlela ebalulekile yokuhlala unokuncintisana ekhasini lokuqala lemiphumela yosesho lwe-Google. Ngokocwaningo lwakamuva olwenziwe yi-Google, izikhangiso ezikhokhelwayo cishe zizochofozwa kunemiphumela ye-organic.

Ibhidi ye-CPC

Uma ubhida ngamagama angukhiye nge-Google, ungasetha ibhidi yakho enkulu ye-CPC, noma inani ozolikhokha ngokuchofoza ngakunye. Ngaphandle uma isikhangiso sakho kuyisona esenza kahle kakhulu, awukwazi ukweqa leli nani. Nokho, ungakwazi ukwehlisa ibhidi yakho ngaphansi kwesilinganiso esiphezulu se-CPC esibekwe izimbangi zakho. Lokhu kungaba usizo ekulawuleni izindleko zakho nasekuthuthukiseni izinga lesikhangiso sakho.

Ukwehlisa ibhidi yakho ye-CPC kuzokwandisa amathuba akho okuthola ukuchofoza kanye nomkhankaso onenzuzo enkulu. Nokho, kufanele uqaphele ukuthola ibhalansi efanele phakathi kokuncane kakhulu nokunciphisa kakhulu. Ngale ndlela, ungakwazi ukwandisa amathuba akho okuthola ukuguqulwa okwengeziwe kanye ne-ROI ephakeme ngaphandle kokumosha isabelomali sakho.

Ukubhida mathupha kuyinketho engcono kunokubhida okuzenzakalelayo ngoba kukuvumela ukuthi wenze izinguquko ezisheshayo esikhangisweni sakho. Iphinde ikuvumela ukuthi usethe isabelomali esiphezulu segama elingukhiye ngalinye neqembu lesikhangiso. Nokho, ukubhida okwenziwa ngesandla kungase kuthathe isikhathi esincane ukufunda, futhi kufanele uqale ngomkhankaso owodwa ngaphambi kokwenza noma yiziphi izinguquko ezinkulu.

Ngenkathi ukubhida kwe-CPC kuwulungiselelo oluzenzakalelayo lwemikhankaso ye-PPC, ungasebenzisa i-CPM uma ufuna ukuzuza ukubonakala okuphezulu. Inzuzo enkulu ye-CPM ukuthi ungasebenzisa ibhidi ephansi ukuze uthole izikhangiso ezibonakalayo eziphezulu. Nokho, kubalulekile ukukhumbula ukuthi ibhidi ephansi ye-CPC ayisho ukuthi uwina endalini. Nokho, ukwandisa ibhidi yakho kungakhuphula izikhangiso zakho’ ukubonakala futhi okungenzeka kunyuse ukuthengisa.

Lapho ulungiselela ibhidi yakho ye-CPC yemikhankaso ye-Adwords, cabangela izinga lokuguqulwa lamagama angukhiye owaqondisile. I-CPC iyimethrikhi ebaluleke kakhulu yokumaketha kwedijithali. Kuzokusiza ukuthi unqume ukusebenza komkhankaso wakho ngokunquma izindleko ezihambisana nokuchofoza ngakunye. Ngokuqonda izindleko ngokuchofoza ngakunye kwezikhangiso zakho, ungakwazi ukwehlisa izindleko futhi ufinyelele amakhasimende amaningi.

Isu elingukhiye

Isu elihle lamagama angukhiye libandakanya ukuzicwaninga, umkhiqizo wakho, kanye nokuncintisana kwakho. Ukusebenzisa amathuluzi afana ne-Adwords Keyword Planner ye-Google kanye ne-Google's Search Console kungakunikeza imininingwane ebalulekile kulokho amakhasimende akuseshayo.. Ungaphinda uhlole ukusetshenziswa kokusesha ngezwi. Ekugcineni, kuwubuciko nesayensi ukuthola ibhalansi efanele phakathi kwezindleko nevolumu.

Ukusetha okuzenzakalelayo kwamagama angukhiye kufana kakhulu. Kusho ukuthi isikhangiso sakho sizovela emiphumeleni ehlobene namagama angukhiye owakhethile. Ukufanisa ibinzana, Ngokwesinye isandla, kucace kakhudlwana. Uma othile ethayipha umushwana oqondile womkhiqizo noma isevisi, isikhangiso sakho sizokhonjiswa kubo. Lokhu kunenzuzo ikakhulukazi uma udinga ukufinyelela izethameli zomhlaba wonke.

Uma usunqume amagama angukhiye omkhiqizo wakho, ungalungiselela izikhangiso zakho. Ngokusebenzisa i-Google Keyword Planner, you’ll know how many people search for your product, and you can bid accordingly. This will help you set a budget for your campaign and allow you to monitor the performance of your ad groups and keywords.

Ukusebenzisa amagama angukhiye anegama kuzokhuphula ukuguqulwa kwakho. Lokhu kuzokunikeza ukulawula okuthengiswayo kwakho futhi kuqondise amakhasimende emakhasini akho okubikezela aphezulu okuguqula. Ungasebenzisa futhi ithuluzi le-Google Keyword Planner ukuze uqinisekise amagama akho angukhiye futhi uqiniseke ukuthi abalulekile. I-Google ne-Bing zisebenzisa isakhiwo se-akhawunti yakho ukuze zinqume ukuhambisana. Ngokusebenzisa amagama angukhiye anegama, ungathumela ithrafikhi eqondiwe kakhulu kusayithi lakho futhi uthole imali eyengeziwe. Lapho ukhetha amagama akho angukhiye, kufanele futhi ucabangele ukuthi umncintiswano wakho uzisebenzisa kanjani.

Ukuhambisana kubalulekile empumelelweni yomkhankaso wakho wokukhangisa ku-inthanethi. Amagama angukhiye owakhethayo kufanele ahambisane kakhulu nebhizinisi lakho, ikhophi yakho yesikhangiso, kanye nekhasi lakho lokufika. I-Google iklomelisa abakhangisi abakha izikhangiso ezifanele ngokusekelwe kumagama abo angukhiye.

Amagama angukhiye anomsila omude

Adwords long-tail keywords are those that do not have very high competition and have a low search volume. Lawa magama angukhiye afanisa amaphethini okusesha ngezindlela ezahlukene ezifana nezwi, isithombe, kanye nombhalo. Ngenxa yomthamo wabo ophansi, kulula ukuwakala kunamagama angukhiye ancintisanayo. Isinyathelo esilandelayo siwukwengeza lawa magama angukhiye kokuqukethwe kwakho.

Amagama angukhiye anomsila omude anezinzuzo ezimbalwa. Kweyodwa, ashibhile kunamanye amagama angukhiye. Komunye, bakhiqiza ithrafikhi eyengeziwe. Lesi yisizathu esiyinhloko sokuthi kungani amagama angukhiye anomsila omude abe inketho enhle ye-PPC. Nokho, ukusebenzisa la magama angukhiye kungaba inselele, ikakhulukazi uma uqhuba imboni yokuncintisana. Kunamaphutha amaningi okufanele uwagweme uma usebenzisa amagama angukhiye anomsila omude.

Ukhiye ocwaningweni lwamagama angukhiye ukuqonda ukuthi amakhasimende akho afunani. Bese, dala uhlu lwamagama angukhiye anomsila omude ahlobene naleso sihloko. Isihloko esiyinhloko noma amagama angukhiye wekhanda kulula ukuvela nawo, kodwa amagama angukhiye anomsila omude adinga umcabango owengeziwe. I-plugin efana neyethu ingakusiza ngalesi sinyathelo.

Ngenkathi i-Google Adwords Keyword Planner iyithuluzi elidume kakhulu lokucwaninga ngamagama angukhiye anomsila omude, akulona ithuluzi kuphela ongalisebenzisa. Kuyasiza futhi ukubuyekeza okuqukethwe kuwebhusayithi yakho. Amathuba, iqukethe okuqukethwe okuhlobene niche yakho noma umkhiqizo. Ukufunda okuqukethwe kuwebhusayithi yakho kuzokusiza ukuthi ukhiqize imibono yamagama angukhiye. Ungasebenzisa futhi ithuluzi elihlinzeka ngolwazi lwesimbangi. Lawa mathuluzi awusizo ocwaningweni lwamagama angukhiye kanye nokwenza kahle.

Amagama angukhiye anomsila omude anenzuzo enkulu ngenxa yezizathu eziningi. Nakuba zingase zingakuletheli isikhukhula sezimoto, they will be highly targeted and result in higher ROI than short-tail keywords. The key is to find long-tail keywords that are relevant to your niche and are relevant to the products you sell.

Ukuhlolwa kokuhlukanisa

Split testing in Adwords allows you to see which ad performs best in various contexts. If you’re looking for a way to improve your website’s conversions, testing different ad types will give you a better idea of what your market responds to. Ngokwesibonelo, ikhophi yesikhangiso ehlukanisayo yokuhlola ingakusiza ufunde mayelana nezibalo zabantu bemakethe yakho kanye ne-psychographics. Kungakusiza futhi ukuthi uqonde isimo somzwelo somuntu ofuna umkhiqizo noma isevisi yakho.

Ukuhlolwa kokuhlukanisa ku-Adwords kungenziwa ngamathuluzi namasu ahlukahlukene. Elinye ithuluzi elinjalo yi-Optmyzr. Ikuvumela ukuthi udale isikhangiso esinezici ezihlukahlukene zesikhangiso sombhalo bese ikuhlinzeka ngeziphakamiso zalowo nalowo ngokusekelwe kudatha yomlando kanye nokuhlolwa kwe-A/B okwedlule..

Ukuhlolwa kokuhlukanisa kuyindlela efakazelwe yokuthuthukisa amamethrikhi ewebhusayithi yakho nezinga lokuguqulwa. Ingasetshenziswa emakhasini okufika, imigqa yezihloko ze-imeyili, izikhangiso zethelevishini, kanye nemikhiqizo yewebhu. I-optimize yenza kube lula ukudala izivivinyo zokuhlukanisa futhi ulandelele imiphumela. Ingase futhi isetshenziselwe ukuhlola ukusebenza kwemilayezo ehlukene yokukhangisa.

Enye indlela yokuhlola ukusebenza kwesikhangiso ukudala ukuhlolwa kwe-A/B okuxubile. Lezi zivivinyo zidinga izikhangiso eziningi futhi zidinga idatha ebalulekile yezibalo okufanele yenziwe. Nokho, ama-akhawunti amaningi awanayo ivolumu eyanele yokwenza ukuhlolwa kwe-multivariate. Ngaphezu kwalokho, ukuhlolwa kwe-multivariate akusebenzi kahle futhi kudinga amanani amakhulu ukuze abe nezibalo ezibalulekile.

Ukuhlolwa kwe-A/B kusebenza kahle kakhulu kumakhasi okufika. Bangakwazi ukuhlola okuguquguqukayo okuningi njengezihloko zezindaba, imibhalo incazelo, futhi ubonise ama-URL. Umgomo uwukubona ukuthi isiphi isikhangiso esisebenza kahle kakhulu.

Competitor intelligence

Ukusebenzisa ubuhlakani besincintisana nabo kuyindlela enhle yokunquma ukuthi yimaphi amasu asetshenziswa izimbangi zakho. Ingakusiza wenze izinqumo ezihlakaniphile mayelana nemikhankaso yakho futhi uqonde kangcono ukuthi ungaqhudelana kanjani nayo. Ngenhlanhla, kunamathuluzi amaningi atholakalayo ukukusiza ukuhlaziya idatha yesimbangi. Lawa mathuluzi asukela kokumahhala kuye kwabizayo futhi azohlaziya idatha engaziwa noma ethile. Ungazihumusha ngokwakho izici ezihlukene zemikhankaso yombangi, kodwa amathuluzi afana ne-Serpstat ne-AdWords competitor intelligence anganikeza ukuqonda okuningi.

Ungasebenzisa futhi i-SEMRush ukuze ubone ukuthi izimbangi zakho zenzani, okuhlanganisa ukuthi yimaphi amagama angukhiye nezikhangiso abazisebenzisayo. Ingase futhi ikunikeze ukuqonda ngezimbangi zakho’ imizamo organic futhi ikhokhwe. Ungakwazi ngisho nokusesha isizinda sombangi futhi ubone izikhangiso zabo. Ukusebenzisa amathuluzi okuhlaziya izimbangi nolwazi ukuze uzuze kuyisihluthulelo sempumelelo.

Amanye amathuluzi anikeza izilingo zamahhala nezinhlelo zamanani ezigaba, kuyilapho abanye bedinga isikhokhelo sanyanga zonke. Nokho, abantu abaningi bazodinga ithuluzi lokuhlaziya eliqhudelana elingaphezu kwelilodwa ukuze baqedele ukuhlaziya okungu-360-degree. Ngaphezu kwalokho, amanye amathuluzi okuhlaziya izimbangi adume kakhulu azohlinzeka ngemiphumela yemikhankaso yosesho ekhokhelwayo, kuyilapho ezinye zizoba usizo kwezinye izinhlobo zemikhankaso yokumaketha yedijithali.

Ukusebenzisa amathuluzi obuhlakani esincintisana nabo kuyindlela enhle yokwenza izinqumo ezihlakaniphile mayelana nezikhangiso zakho. Ngokwesibonelo, lokho okwenziwa izimbangi kungakusiza wenze izikhangiso ezingcono futhi uthole imithombo emisha yethrafikhi. Ithuluzi elihle lobuhlakani besimbangi lizokukhombisa ukuthi izikhangiso zombangi wakho ziboniswa kuphi nokuthi zisebenzisa malini. Izophinde ikunikeze ukuqonda ukuthi imaphi amanethiwekhi nemithombo yethrafikhi esetshenziswa izimbangi zakho, okukusiza ukuthi ugxilise imizamo yakho ngokufanele.

Uma usembonini yokuncintisana, ungasebenzisa ithuluzi elifana ne-SEMrush noma i-Kantar. Banikeza amathuluzi obuhlakani okuncintisana ezinhlobonhlobo zezimboni futhi angakusiza ukuqapha izimbangi zakho’ Amasu e-PPC. Amathuluzi obuhlakani okuncintisana nawo angakunikeza izexwayiso zamagama angukhiye, amakhasi okufika, kanye nezinye izici zokukhangisa komncintiswano wakho.