I-imeyili info@onmascout.de
Ucingo: +49 8231 9595990
Ukuze uphumelele nge-Adwords, kubalulekile ukuqonda izingxenye ezihlukahlukene zalolu hlelo. Lokhu kufaka Izindleko ngokuchofoza ngakunye, Isikolo sekhwalithi, Imodeli yokubhida, kanye nemiphumela yokulandelela. Ngaphezu kwalokho, kubalulekile ukuqonda indlela yokukhulisa amandla omkhankaso wakho. Ngokusebenzisa isu elilungile, ungakwazi ukwandisa ukuguqulwa kwakho futhi ukhuphule amamajini enzuzo yakho.
Kunezindlela ezimbili zokunciphisa izindleko ngokuchofoza ngakunye ku-Adwords. Enye indlela iwukuba uqondise i-geo ukukhangisa kwakho endaweni ethile. Lokhu kuzonciphisa inani lokuchofoza okungabalulekile. Enye indlela ukusebenzisa i-Google Analytics. I-Google Analytics ihlinzeka ngemininingwane ejulile emikhankasweni yakho yezikhangiso.
Enye indlela yokwehlisa izindleko ngokuchofoza ngakunye ukuthuthukisa ukucaciswa kwegama lakho elingukhiye. Ngokuqinisekisa ukuthi iqembu lakho lesikhangiso ligxile emishwaneni ethile (njenge “qasha ikhaya leholide eTampa”), ungathuthukisa ukusebenza kweqembu lakho lesikhangiso. Izindleko ngokuchofoza ngakunye ziyahlukahluka kuye ngamagama angukhiye, imboni, kanye nendawo. Ngokwesilinganiso, kubiza nxazonke $1 ku $2 ngokuchofoza ngakunye kumanethiwekhi okusesha, futhi cishe okufanayo kumanethiwekhi okubonisa. Izindleko ngokuchofoza ngakunye zibalwa ngokuphindaphinda inani lezindleko ngokuchofoza ngakunye ngenani lezikhathi isikhangiso esichofozwa ngazo.
Enye indlela yokwehlisa izindleko ngokuchofoza ngakunye ku-Adwords ukugxila kumagama angukhiye anomsila omude anevolumu yokusesha ephansi kanye nenhloso yokusesha ebonakala ngokucacile.. Isizathu saleli su ukuthi amagama angukhiye anomsila omude aheha amabhidi aphansi kunamagama angukhiye ajwayelekile. Ngaphezu kwalokho, amagama angukhiye omsila omude anokuncintisana okuphansi, okusho ukuthi mancane amathuba okuthi bahehe ama-CPC aphezulu.
Nakuba izindleko ngokuchofoza ngakunye kuyimethrikhi eyodwa okufanele iqondise inqubo yakho yokwenza izinqumo, izindleko zokutholwa ngakunye kufanele kube ukugxila kwangempela kwe-PPC. Qiniseka ukuthi ukhulisa izindleko zakho ngokutholwayo ngakunye ngokuya ngesilinganiso sakho senzuzo. Ngale ndlela, ungaheha amakhasimende amaningi futhi ukhuphule ukuthengisa ngaphandle kokuphuka. Ngaphezu kwalokho, ungathuthukisa ikhwalithi yokutholwa kwamakhasimende akho kanye namazinga okuguqulwa ngokuthuthukisa izindleko zeziteshi zakho zokumaketha.
Okokugcina, kufanele ucabangele imboni yakho kanye nezinga lokuncintisana. Ngokwesibonelo, izindleko ngokuchofoza ngakunye kwezinkonzo zomthetho zingase zibe khona $6, kuyilapho okufanayo ezinsizeni zokuqashwa kuseduze $1. Nokho, izindleko ngokuchofoza ngakunye kwemikhankaso ye-e-commerce zingabiza amadola ambalwa nje. Ngakho, kungcono ukusebenzisa amagama angukhiye anekhwalithi ephezulu ne-CPC ephansi.
Izindleko ngokuchofoza ngakunye kwe-Adwords zinqunywa endalini. Ibhidi yakho iphezulu, maningi amathuba okuthi uthole indawo enhle yesikhangiso.
Isikolo sekhwalithi ku-AdWords inombolo enquma ukuhambisana kwesikhangiso sakho. Kuyisilinganiso esisuka kwesisodwa siye kweshumi futhi sibonisa ukuthi isikhangiso sakho sibaluleke kangakanani. Izikolo zekhwalithi ephezulu zizoholela ezindlekweni eziphansi ngokuchofoza ngakunye kanye nezinga eliphezulu lezikhangiso zakho. Ukwandisa isikolo sakho sekhwalithi, lungiselela ikhasi lakho lokubikezela kanye namagama angukhiye.
Isikolo sekhwalithi akuyona imethrikhi ngayinye; kufanele ihambisane namanye amamethrikhi. Ngokwesibonelo, uma ikhasi lakho lokubikezela liqukethe igama elingukhiye elithi 'amapeni aluhlaza,’ khona-ke isikhangiso sakho kufanele sibe nepeni eliluhlaza okwesibhakabhaka. Uma ikhasi lakho lokubikezela lingenalo leli gama elingukhiye, khona-ke i-Quality Score yakho izoba ngaphansi.
Ukuthuthukisa Ikhwalithi yakho kuzothuthukisa izikhangiso zakho’ ukuma emiphumeleni yosesho ye-organic. Nakuba kuyithuluzi lokuxilonga eliwusizo, I-Quality Score ayiyona inkomba yokusebenza ebalulekile (I-KPI) ngaphakathi futhi ngokwayo. Kunalokho, liyinkomba yemikhankaso eyimpumelelo. Ngokwalesi sizathu, kufanelekile ukufunda okuningi ngangokunokwenzeka mayelana nezici eziwuthintayo.
Nakuba kungase kube nzima ukukala amaphuzu ekhwalithi, kunezinyathelo eziyisisekelo ongazithatha ukuze uthuthukise isikolo sakho. Okokuqala, hlaziya ikhophi yakho yesikhangiso. Hlola ukuthi ingabe iqukethe isiphakamiso sokuthengisa esiyingqayizivele, i-CTA efanelekile, noma kokubili. Ungakwazi futhi ukuqapha izikhangiso zakho’ I-CTR. I-CTR ephezulu isho ukuthi izikhangiso zakho zibalulekile, kodwa i-CTR ephansi isho ukuthi azikho.
Isikolo sekhwalithi ye-AdWords sinqunywa izici ezihlukahlukene. Isikolo esihle sekhwalithi sizothuthukisa ukubekwa kwesikhangiso sakho futhi sizophumela kumabhidi e-CPC ashibhile. Nakuba abanye abadayisi bengase babheke lokhu njengokubi, ukusebenza ngomphumela wakho Wekhwalithi kuzokusiza uthuthukise ukubonakala nokusebenza kwesikhangiso sakho.
Ukuphakama kwakho kwekhwalithi Score, imali eningi oyokwazi ukuyisebenzisa emikhankasweni yezikhangiso. Lokhu kungenxa yokuthi i-Google isebenzisa amaphuzu afana ne-organic ranking algorithms ukunquma ukuthi yiziphi izikhangiso ezifaneleka kakhulu. Lizobe selibuyisela angcono kakhulu kulabo okungenzeka baguquke.
Uma uqala umkhankaso ku-Google Adwords, udinga ukunquma ukuthi yiliphi isu lebhidi ofuna ukulisebenzisa. Kunezinketho ezimbili eziyisisekelo zalokhu. Okokuqala ukulandelela ukuguqulwa okusebenzayo, okunconyelwe imikhankaso ehlanganisa izinhlobo eziningi zokuguqulwa. Enye inketho i-CPC yezandla. Le nketho idinga umsebenzi wezandla owengeziwe futhi kufanele isetshenziswe emkhankasweni ngaphambi kokuthi isetshenziswe.
Ukubhida kwe-CPC okwenziwa ngesandla kuyindlela ongalawula ngayo izindleko zakho ngokuchofoza ngakunye. Le ndlela ibandakanya ukusetha ibhidi ephezulu yeqembu lakho lesikhangiso noma igama elingukhiye. Le ndlela iwusizo emikhankasweni Yenethiwekhi Yokusesha kanye Nenethiwekhi Yokuthenga, njengoba ungakwazi ukulawula izindleko zezikhangiso zakho. Nokho, ukubhida kwe-CPC okwenziwa ngesandla kungase kudide abasebenzisi abasha.
Kubasebenzisi abathuthuke kakhulu, ungalungisa ibhidi yakho ngokushintsha imibandela yokukhomba. Ngokwesibonelo, uma iwebhusayithi yakho ibhekelela iqembu elithile lobudala, ungakwazi ukwandisa ibhidi yakho kulezo zithameli. Indawo yewebhusayithi yakho izophinda ithinte amabhidi, njengoba ufuna ukukhomba abantu abahlala kuleyo ndawo.
Ukubhida kuyingxenye ebaluleke kakhulu yokuphathwa kwe-Adwords. Nokho, kufanele wazi ukuthi yini ofuna ukuyizuza ngomkhankaso wakho ngaphambi kokukhetha imodeli yokubhida. Ngaphezu kwalokho, imikhankaso ehlukene izuza kumasu ahlukene okwandisa amazinga okuguqulwa. Lokhu kusho ukuthi kufanele ukhethe imodeli ekufanele.
Amasu okubhida e-Adwords kufanele ahlale eqashwe eduze. Ufuna ukunciphisa izindleko zomkhankaso wakho wesikhangiso, kodwa kunezikhathi lapho i-algorithm ye-Adwords yenza amaphutha. Uma uwaqaphela la maphutha, ungagwema ukuchitha imali eningi ezikhangisweni. Kungenzeka futhi ukwenza ngokuzenzakalelayo imithetho ezokwazisa uma i-CPC yakho ikhuphuka kakhulu, noma uma i-CPA yakho iphansi kakhulu.
Isu lokubhida elenzelwe imigomo yakho lingakusiza ukuthi usebenzise ibhajethi yakho yokukhangisa ngokugcwele. Ikuvumela ukuthi ubhide ngezinga lokuguqulwa elingcono kakhulu phakathi kwesabelomali. Uma uqondise amakhasimende anemikhuba ephansi yokusebenzisa imali, kungase kudingeke ukuthi ucabangele ukusebenzisa isu lokuguqula kakhulu.
Lapho ulandelela imiphumela yemikhankaso ye-AdWords, kubalulekile ukwazi umthombo wethrafikhi. Ngaphandle kokulandela ukuguqulwa, imizamo yakho ifana nokukhipha imali ngomsele. Ukwenza izikhangiso ngesikhathi usalinde inkampani yangaphandle ukuthi ifake ikhodi yokulandelela kuwukumosha imali. Kuphela uma ikhodi yokulandelela ifakiwe lapho ungaqala ukulandelela ukuguqulwa kwangempela.
Kufanele ubike imiphumela ye-AdWords ngaphakathi 30 izinsuku. Isizathu salokhu ukuthi i-AdWords inekhukhi elandelela ukuchofozwa kwezikhangiso 30 izinsuku. Le khukhi ibala ukuguqulwa nemali engenayo. Uma ungabiki imiphumela phakathi naleso sikhathi, kulula ukuphuthelwa ukuthengisa.
Ungakwazi ukulandelela i-ROI nge-Google Analytics. Uhlelo lukusiza ukuthi unqume ukuthi izikhangiso zakho zisebenza ngempumelelo kangakanani ngokukunikeza incazelo ye-ROI yombono ngamunye wesikhangiso. Ithuluzi futhi likunikeza amandla okulandelela idatha yokuguqulwa kuzo zonke iziphequluli namadivayisi. Ungasebenzisa le datha ukwenza izinqumo ezingcono zokuthi ungawachitha kuphi amadola akho esikhangiso.
I-Google Analytics iyithuluzi elinamandla lokulandelela imiphumela yemikhankaso ye-Adwords. Uma umkhankaso wakho usumisiwe, I-Google Analytics ikuvumela ukuthi ubone ukuthi izivakashi zisabela kanjani kuzikhangiso zakho. Okokuqala, iya ekhasini le-Google Analytics bese ukhetha umkhankaso wesikhangiso ofisa ukuwukala. Bese, khetha i “Ukuguqulwa” tab bese ubona ukuthi zingaki ukuguqulwa okwenziwe.
Uma usuwazi ukuthi yimaphi amagama angukhiye aguqukayo, ungaqala ukuwangeza eqenjini lakho lesikhangiso njengamagama angukhiye noma ulungise amabhidi akho ngokufanele. Nokho, kufanele ukhumbule ukuthi ukwengeza amagama okusesha njengamagama angukhiye kuzowenza okuncane emkhankasweni wakho ngaphandle uma wenza izinguquko embhalweni wesikhangiso sakho namabhidi..
