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I-Adwords isebenza kusistimu yokubhida. Amagama angukhiye anamavolumu aphezulu okusesha ngokuvamile abiza kakhulu ukubhida kuwo. Ngakho, kungcono ukugxila kokumbalwa okufanele, amagama angukhiye evolumu emaphakathi. Ngaleyondlela, ungakwazi ukwandisa imali oyisebenzisayo. Isinyathelo sokuqala ukukhetha igama elingukhiye elifanele ibhizinisi lakho.
Izindleko ngokuchofoza ngakunye kwezikhangiso ze-Adwords ziyahlukahluka kuye ngokuthi uthengisa ini. Ngokwesibonelo, a $15 umkhiqizo we-e-commerce ungase ungagunyazi i-CPC ephezulu. Ngokwesinye isandla, a $5,000 isevisi ingase ibe ngaphezu kwamadola amahlanu ngokuchofoza. Ngokusho kwe-WordStream, isilinganiso sezindleko ngokuchofoza ngakunye kumabhizinisi abo bonke osayizi $2.32.
Kubalulekile ukuqonda izindleko ngokuchofoza ngakunye ngaphambi kokuthi ukhangise ku-Google. Ukuze uthole okuningi emkhankasweni wakho, kufanele wenze ucwaningo lwegama elingukhiye futhi uqonde izindleko ezimaphakathi ngokuchofoza ngakunye embonini yakho. Lokhu kuzokusiza ukuthi unqume inani ozolisebenzisa ezikhangisweni. Ukuze ugweme ukusebenzisa imali eningi kunalokho ozimisele ukukwenza, bheka izindleko ngokuchofoza ngakunye kwe-Adwords.
Izindleko ngokuchofoza ngakunye zibalwa ngokuhlukanisa izindleko zesikhangiso ngenani lokuchofoza esikukhiqizayo. Izindleko ngokuchofoza ngakunye ziyahlukahluka ezikhangisweni nemikhankaso eyahlukene. Ezimweni eziningi, kunqunywa ukuncintisana kwamabhidi. Nokho, kufanele uhlale ukhumbula ukuthi le nombolo ingase ingabi yizindleko eziphezulu ngokuchofoza ngakunye.
Izindleko zezikhangiso zingahluka kakhulu, kuye ngohlobo lwebhizinisi nezimboni. Ngokwesibonelo, uma usembonini yezomthetho noma yokubalwa kwezimali, isilinganiso sezindleko ngokuchofoza ngakunye $2.69. Ngokwesinye isandla, uma usendaweni enezindleko eziphansi, kungase kubize ngaphansi $0.44 ngokuchofoza ngakunye.
Nakuba izindleko ze-CPC ziye zaguquguquka ngokuhamba kwesikhathi, ngokuvamile iphansi kwe-e-commerce kanye naku-Facebook. Ngokwesibonelo, i-CPC ye $0.79 ngokuchofoza ngakunye ezikhangisweni ze-Amazon kungaphezulu $0.41 ngokuchofoza ngakunye e-United States. Ukuchofoza ku-Facebook Ads kubiza $0.19 eSpain, Brazil, nase-Indonesia.
Izindleko zokuguqulwa ngakunye kwe-Adwords ziyinkomba ebalulekile yomnotho nokusebenza komkhankaso wesikhangiso. Indlela enhle yokulinganisa ukusebenza kwakho iwukuqhathanisa izindleko zamanje zemikhankaso yakho nezindleko oziqondise. Lokhu kuzokusiza ukuthi ugxile esu lakho lesikhangiso. Ngaphezu kwalokho, ukwazi ukuthi liyini izinga lakho lokuguqulwa kungakusiza unqume ukuthi uzochitha malini emikhankasweni yakho ye-AdWords.
Ukuguqulwa kuwumgomo omkhulu wanoma yimuphi umkhankaso wokumaketha. Kwenzeka lapho isivakashi sihlinzeka ngolwazi lwaso lokuxhumana ukuze sithole insiza yamahhala, ulwazi olwengeziwe, noma ingxoxo nochwepheshe. Isinyathelo esilandelayo ukubala izindleko zakho ngokuguqulwa ngakunye. Kungenzeka ukuthi uthole ukuguqulwa okungaphezu kokukodwa ngezindleko ezifanayo ngokubhida phezulu.
Ukuze ulandelele izindleko zokuguqulwa ngakunye ku-Adwords, udinga ukwazi umthombo oqondisayo. I-AdWords idinga ukuthi umthombo obhekiswayo wamukele amakhukhi kanye nekhodi yokulandelela ye-JavaScript. Kungenjalo, I-Google ihlunga ukuchofoza emithonjeni engamukeli. Nokho, amanye amadivaysi eselula awakwazi ukwamukela amakhukhi. Kanjalo, lawa madivayisi asabalwa ezindlekweni zokubala ngokuchofoza ngakunye. Uma usebenzisa i-Adwords kuwebhusayithi yebhizinisi lakho, uzodinga ukwazi lolu lwazi ukuze uthuthukise umkhankaso wakho.
Ungaphinda uhlaziye izinga lakho lokuguqulwa ngosuku lweviki nangenyanga yonyaka. Ngokwesibonelo, uma ibhizinisi lakho lithengisa imikhiqizo yesizini, kufanele ushintshe umkhankaso wakho ngokusekelwe esikhathini sosuku abantu abangase bathenge ngaso. Lokhu kuzokusiza ukuthi ulondoloze ibhajethi yakho futhi ugweme ukuchitha imali.
Izindleko ze-Adwords zingahluka kakhulu. Ngenjwayelo, izindleko zokuguqulwa ngakunye kwenethiwekhi yosesho yi 2.70%. Nokho, leli nani liyahlukahluka kuye ngemboni. Ngokwesibonelo, I-e-commerce nezezimali zinamazinga okuguqulwa aphansi kunalawo 2%. Uma ufuna ukwazi ukuthi zibiza malini izikhangiso zakho ngokuguqulwa ngakunye, ungakha i-Google Sheet ukuze urekhode le datha.
Izindleko zokuguqulwa ngakunye kwe-Adwords zincike embonini osebenza kuyo. Ngokwesibonelo, ibhizinisi elithengisa izicathulo lingase libe nezinga eliphezulu lokuguqulwa. Nokho, inkampani ethengisa izingubo ingase ibe namazinga aphansi okuguqulwa ngenxa yokuncintisana. Kungase futhi kubalulekile ukucabangela inani elimaphakathi lemikhiqizo noma amasevisi akho. Izindleko ezimaphakathi zomkhiqizo noma isevisi zingasukela $10 ezinkulungwaneni.
Kunezici ezimbalwa ezingathinta izindleko ngokuchofoza ngakunye kwesikhangiso esisodwa ku-Adwords. Isici esisodwa ukucaciswa kwegama elingukhiye. Uma iqembu lesikhangiso liqukethe inqwaba yamagama angukhiye afanayo, ayicacisi ngokwanele. Ngokwesibonelo, usayizi wezingubo eziyisithupha nezingubo ezingenamikhono zingamagama angukhiye amabili ahluke ngokuphelele. Lo mehluko ungabiza ukuthengiswa okungenzeka kwenkampani.
I-Adwords ikunikeza inketho yokusetha ibhajethi yansuku zonke yamaqembu ahlukene ezikhangiso. Ngale ndlela, ungakha imikhankaso eminingi futhi uqinisekise ukuthi iqembu ngalinye lesikhangiso lithuthukiselwe amagama angukhiye ahlukene. Bese, ungahlola amaqembu ezikhangiso ahlukene namakhasi okubikezela ukuze ubone ukuthi yimaphi anezilinganiso zokuphendula ezingcono kakhulu. Ekugcineni, ungasebenzisa isu lokubhida elizenzakalelayo ukuze ulawule izindleko.
Enye yezindlela ezingcono kakhulu zokuthuthukisa izindleko ngokuchofoza ngakunye ukusetha inani eliphezulu lezindleko ngokuchofoza ngakunye. Kunconywa ukusetha i-CPC ephezulu kakhulu $1. Lokhu kuzoqinisekisa ukuthi izikhangiso zakho zibonwa abantu abaningi futhi azingcwatshwa emiphumeleni yosesho.
I-CPC emaphakathi yeqembu elilodwa lesikhangiso ku-Google Adwords isikhona $1 ku $2. Nokho, izindleko ngokuchofoza ngakunye ziyahlukahluka kuye ngegama elingukhiye kanye nemboni. Izindleko ezimaphakathi ngokuchofoza ngakunye ezikhangisweni ze-Google seziseduze $1 ku $2 ngokuchofoza ku-Search Network. Lokhu kungaphansi kwezindleko ezimaphakathi ngokuchofoza ngakunye kunethiwekhi yesibonisi. Kungakhathaliseki izindleko, kufanele ugcine i-ROI yakho engqondweni.
Izindleko ngokuchofoza ngakunye kwamaqembu esikhangiso esisodwa ku-Google Adwords zinqunywa isistimu yokubhida. Uma isikhangiso sakho siphezulu kunesikambangi wakho, uzothola i-CPC ephansi. Kufanele uhlose ukuba phakathi kwezikhundla ezintathu eziphezulu.
Uma uqhuba umkhankaso we-PPC, izindleko ngokuchofoza ngakunye ukucatshangelwa okubalulekile. Ukwehlisa izindleko zakho ngokuchofoza ngakunye kuzothuthukisa ithrafikhi yakho namazinga okuguqulwa. Izindleko ngokuchofoza ngakunye zibalwa ngokuthatha isikhangiso sikleliswe ngaphansi kwesakho kanye nesenti elilodwa. Ukusebenzisa lolu lwazi, ungalungisa amabhidi akho ukuze ukwandise imbuyiselo yakho ekutshalweni kwezimali.
Ngaphezu kwezindleko ngokuchofoza ngakunye, uzodinga ukucabangela izinga lesikhangiso. Lokhu kunquma ukuthi uvela kude kangakanani enjinini yokusesha. Ungathuthukisa izinga lesikhangiso sakho ukuze ukhuphuke. Ngokuvamile, kufanele uhlose indawo yesi-3 noma yesi-4 emiphumeleni yenjini yokusesha.
Kukhona amakhulu ezinkulungwane zamagama angukhiye atholakalayo ukuze abhide. Nokho, izindleko ziyehluka kakhulu. Kuye ngemboni, amagama angukhiye angabiza noma yikuphi ukusuka $1 ku $2 ngokuchofoza ngakunye. Indlela enhle yokwazi ukuthi kufanele usebenzise malini ukwenza ucwaningo lwamagama angukhiye. Kukhona abahleli bamagama angukhiye bamahhala abatholakala ku-inthanethi, okungakusiza ukuthi uhlanganise amagama okusesha okungenzeka.
Izikhangiso ze-CPC eziphezulu zivame ukubangelwa ukuncintisana okuphezulu. Uma unezikhangiso ezisezingeni eliphezulu, izindleko zakho ngokuchofoza ngakunye zizoba ngaphansi. I-Google isebenzisa isikolo sekhwalithi ukunquma ukuhambisana kwesikhangiso sakho. Izikhangiso zekhwalithi ephezulu zingase zithole indawo engcono futhi zibe nama-CPC aphansi.
Enye inketho etholakalayo i-dayparting, noma ukuhlela isikhangiso. Ngokuhlukana kwasemini, ungakhetha ukuthi izikhangiso zakho zizovela maphi amahora, kuyilapho ukhumbula zonke izindleko zebhajethi yakho yokukhangisa. I-dayparting ingaba usizo ikakhulukazi kumabhizinisi endawo. Bangase bangafuni ukuthi izikhangiso zabo ziboniswe ngaphandle kwamahora abo ebhizinisi, ngakho ukuhamba kwasemini kubavumela ukuthi babele isabelomali sabo esiningi samahora abafuna ukubonakala.
Ukuqinisekisa ukuthi izikhangiso zakho ziqondise kubantu abalungile, udinga ukucwaninga amagama angukhiye. Qiniseka ukuthi amagama angukhiye aqondiswe emishwaneni ethile. Ngokwesibonelo, “qasha indawo yokuvakasha e-Tampa” yehlukile kune “qasha ikhaya leholide eTampa”. Ngokwenza ucwaningo lwamagama angukhiye nokubeka phambili ukusesha okuhlobene, ungakwazi ukukhulisa ukusebenza kahle kweqembu lakho lesikhangiso.
Izindleko ngokuchofoza ngakunye (CPC) kuncike egameni elingukhiye, imboni nendawo. Ngenjwayelo, isilinganiso sezindleko ngokuchofoza ngakunye (CPC) isukela $1 ku $2 kumanethiwekhi okusesha kanye namanethiwekhi okubonisa. I-CPC ibalwa ngokuphindaphinda inani lezindleko ngokuchofoza ngakunye ngenani lezikhathi echofozwa ngazo.
