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Kunezinyathelo ezimbalwa ongazithatha ukuze ulungiselele umkhankaso wakho we-Adwords. These include determining a reasonable maximum cost per click, ukucwaninga amagama angukhiye, nokusebenzisa ukuhlola kokuhlukanisa ukuze ulungiselele izindleko zakho ngokuchofoza ngakunye. Ngemva kokuba usuqedele lezi zinyathelo, usukulungele ukuqala ukukhangisa iwebhusayithi yakho. Isinyathelo esilandelayo wukunquma ukuthi ungabhida kanjani isikhangiso ngasinye.
The cost per conversion for Adwords advertising can vary a great deal. Izindleko ezimaphakathi ngokuguqulwa ngakunye zingaba ngaphezu kwalokho 2% ezimbonini ezithile kuyilapho ingase ibe ngaphansi kakhulu kwezinye. Izindleko zokuguqulwa ngakunye zingathintwa yisilinganiso sezindleko zemikhiqizo namasevisi. Ukulandelela izindleko zakho ngokuguqulwa ngakunye, sebenzisa ithuluzi elifana ne-Google AmaSpredishithi ukuze urekhode imiphumela. Ngale ndlela, ungabona kahle ukuthi uchitha malini emikhankasweni yakho futhi wenze izinguquko ezidingekayo.
Okokuqala, udinga ukucacisa igama elingukhiye noma ibinzana ofisa ukukhangisa ngalo. Ukucwaninga amagama angukhiye kanye nokuncintisana kwawo kuzokusiza ukuthi unqume ukuthi ungachitha malini ngokuchofoza ngakunye. Uma ufuna ukwandisa i-CPC yakho, qiniseka ukuthi ukhetha igama elingukhiye eliseshwe ngokumaphakathi elihlobene nebhizinisi lakho.
Elinye ithiphu elihle lokukhulisa inzuzo yakho ekutshaleni imali ukusebenzisa amagama angukhiye omude. Lawa magama angukhiye anevolumu yokusesha ephansi kodwa inkomba ecacile yenhloso yokusesha. Ngokusebenzisa amagama angukhiye omsila omude, you can reduce the cost of advertising. Ngokwesibonelo, if you’re selling vacation rentals in Tampa, you might want to target phrases such as “rent vacation rentals Tampa.” Ngaphezu kwalokho, you’ll want to prioritize searches related to your industry to maximize your ad group’s effectiveness. Cost per click for Adwords will vary by keyword, imboni, and location. Ezimweni eziningi, average cost per click for a keyword ranges from $1 ku $2 or less on search networks and display networks. You can easily calculate cost per click for any keyword or phrase by multiplying the total cost of your ad by the number of times it is clicked.
Once you’ve determined your budget, isinyathelo esilandelayo ukucacisa izindleko zakho eziphezulu ngokuchofoza ngakunye (CPC). Ngokusebenzisa i-CPC ephezulu, ungakwazi ukuthuthukisa umkhankaso wakho ukuze ukhuphule izinga lakho lokuguqulwa. Ngale ndlela, uzokwazi ukuqhathanisa izindleko zomkhankaso wakho wokukhangisa okhokhelwayo nemali engenayo etholiwe. Lokhu kuzokusiza ukuthi unqume ukuthi yiluphi uhlobo lwesikhangiso olulungele ibhizinisi lakho futhi ulungise ibhajethi yakho ngokufanele.
Izindleko ngokuchofoza ngakunye zokukhangisa kwe-Adwords zincike ekutheni imboni yakho incintisane kangakanani. Uma amagama akho angukhiye encintisana, ungase uthole isikhundla esiphezulu kunalokho uma ubiza igama elingukhiye levolumu ephezulu. Kodwa khumbula ukuthi i-CPC ephansi ayisho ikhwalithi ephansi. Isikolo esihle sekhwalithi singaholela ekuncipheni kokufika 50% ngezindleko ngokuchofoza ngakunye.
Ukuthola okuningi kumkhankaso wakho we-Adwords kusho ukwazi ukuthi yimalini ongakwazi ukuyisebenzisa kuwo. Ngenkathi kufanele ugcine i-cap ezindlekweni ngokuchofoza ngakunye, kufanele futhi ucabangele ezinye izici ezingase zibe nomthelela emkhankasweni wakho. Ngokwesibonelo, uma izimbangi zakho zinebhidi ephansi, ungase ungakwazi ukushaya i-CPC yabo.
Enye indlela yokwehlisa izindleko zakho eziphezulu ngokuchofoza ngakunye ukuhlola ukusebenza kwesikhangiso sakho. Uma isikhangiso sakho sinezinga eliphezulu lokuguqulwa, setha i-CPC yakho phezulu ukuze ithrafikhi efanelekayo ichofoze kuyo. Lokhu ekugcineni kuzokwandisa inzuzo yakho. Nokho, akulula ukusetha inani eliphezulu lezindleko ngokuchofoza ngakunye ku-Adwords.
Enye indlela yokwehlisa izindleko zakho ze-AdWords ukusebenzisa amagama angukhiye omsila omude. Lawa magama angukhiye anevolumu yokusesha ephansi, kodwa inhloso yokusesha ecacile. Ungase ukwazi ukuphuma ngezindleko eziphansi ngokuchofoza ngakunye uma ungakwazi ukuguqula lezo zivakashi zibe yisevisi egcwele. Ungasebenzisa futhi i-Google Traffic Estimator ukuze uthole ukuthi kubiza malini ukufinyelela ezikhundleni ezintathu eziphezulu zezikhangiso..
Ukuze wehlise izindleko zezikhangiso zakho, kufanele ucabange ukukhulisa isikolo sekhwalithi yesikhangiso sakho. Lokhu kuzosiza i-Google inqume ukuthi isikhangiso sakho sihambisana kangakanani nezithameli oziqondisayo. Isikhangiso sekhwalithi ephezulu sizoba nezindleko eziphansi ngokuchofoza ngakunye futhi sizokutholela indawo engcono emiphumeleni yosesho.
Enye indlela yokwehlisa izindleko zakho ngokuchofoza ngakunye ukwehlisa ibhidi yakho. Izikhangiso ze-Google zisebenza njengendali futhi ibhidi yakho ingenye yezinto ezibaluleke kakhulu. Lapho abantu abaningi befaka isicelo egameni elingukhiye, izindleko zokuchofoza ngakunye zizoba phezulu. Nokho, uma uzimisele ukwandisa ibhidi yakho, ungakwazi ukwandisa amathuba akho okuthola isikhundla esingcono kakhulu sesikhangiso.
Ukuhlukanisa izikhangiso zokuhlola ku-Google Adwords, ungakhetha amasethi ezikhangiso amabili noma ngaphezulu futhi uqhathanise ukusebenza kwawo. Okubalulekile wukuqinisekisa ukuthi umehluko phakathi kwamasethi amabili ezikhangiso ubalulekile ngokwezibalo. Lokhu kungenziwa ngokushintsha ama-URL wokubonisa noma izihloko zezindaba zombili amasethi ezikhangiso.
Ungahlola i-elementi engaphezu kweyodwa ngesikhathi esisodwa, kodwa lokhu kungase kubonakale kubiza. Ngokwesibonelo, ukuhlola izithombe eziningi kuzosho ukusebenzisa amakhulukhulu ezinhlobonhlobo ezahlukene. Lokhu kungasho ukuthi uzogcina unezikhangiso eziningi ongakwazi ukufinyelela kuzo. Kanjalo, kufanele ubeke phambili ukuhlolwa.
Imikhankaso yezikhangiso ku-Facebook ingahlukaniswa ngamaqembu amabili ngokusekelwe ezithamelini. Iqembu lokuqala liyamukela 80% yesabelomali sakho, kuyilapho iqembu lesibili lamukela 20% kwayo. Ngale ndlela, uzothola inombolo efanayo yokuchofoza kusethi ngayinye yesikhangiso. Lokhu kungaba wusizo kakhulu uma uzama ukuqhathanisa izethameli ezimbili.
Ukuhlolwa kokuhlukanisa kuphinde kukwenze ukwazi ukukala ukusebenza kwezikhangiso ezihlukene ukuze ubone ukuthi yikuphi okungcono. Ngaphezu kwalokho, ungakwazi ukulandelela imbuyiselo ekutshalweni kwezimali. Isofthiwe yokuhlola ukuhlukanisa ingarekhoda amamethrikhi ambalwa, futhi kufanele ugxile kumamethrikhi ahambisana nebhizinisi lakho. Ngokwesibonelo, uma uthengisa umkhiqizo, kubalulekile ukuhlaziya ukuthi yimiphi imithombo yethrafikhi eqhuba imali.
Esinye isici esibalulekile ekuhloleni ukuhlukaniswa kwezikhangiso zakho incazelo yesikhangiso sakho. Leli yithuba lakho lokugqama kulabo oqhudelana nabo. Kungase kulingeke ukukopisha isikhangiso soqhudelana naye, kodwa kubalulekile ukwenza isiqiniseko sokuthi unikeza okuthile okuhlukile futhi okuhle. Kungenjalo, ungamosha imali yakho.
Kuzodingeka wenze izivivinyo izinsuku ezimbalwa noma amaviki ngaphambi kokuhlola imiphumela. Qiniseka ukuthi uqapha ukubekwa kwesikhangiso ngesikhathi esithile. Uma isikhangiso sisendaweni engafanele, imiphumela yakho ingase icheme. Lokhu kungenzeka uma ibhidi yakho iphansi ngokwanele.
I-CPC emaphakathi ye-Adwords kunethiwekhi yosesho lwe-Google ingu 2.70%, kodwa ingahluka kakhulu kuye ngemboni. Ngokwesibonelo, emkhakheni wezezimali, isilinganiso sezindleko ngokuchofoza ngakunye 10%, ngenkathi usembonini ye-e-commerce, incane kune 2%. Uma ufuna ukwenza okuningi ngomkhankaso wakho we-Adwords, uzodinga ukuhlukanisa i-A/B izinguqulo ezahlukene zekhophi yakho yesikhangiso. Ngale ndlela, ungaqinisekisa ukuthi ikhophi yesikhangiso sakho ilungiselelwe izinga lokuchofoza, wehlisa i-CPC yakho.
Ucwaningo lwamagama angukhiye luyisinyathelo esibalulekile ekudaleni umkhankaso osebenzayo we-Adwords. Le nqubo iqala ngegama elingukhiye lembewu, noma umushwana omfushane ochaza umkhiqizo noma isevisi. Leli gama elingukhiye lizonwebeka libe uhlu lwezinga eliphezulu lwamagama angukhiye ahlobene. Ithuluzi lokucwaninga igama elingukhiye njenge-Google Keyword Planner liyasiza kule nqubo ngoba lizokuvumela ukuthi ubone ukuthi igama elingukhiye liseshwe kangaki.
Enye yezinto ezibaluleke kakhulu okufanele uzicabangele lapho ukucwaninga kwegama elingukhiye kuyinhloso yegama elingukhiye. Uma igama elingukhiye lisetshenziswa ngenhloso engalungile, ngeke ilethe imiphumela oyifunayo. Ngokwesibonelo, inhloso yokufuna ikhekhe lomshado ihluke ngokuphelele ekufuneni izitolo zamakhekhe omshado eBoston. Lokhu kokugcina kuyinhloso ecaciswe kakhudlwana.
Inhloso yocwaningo lwamagama angukhiye ukuqonda izidingo nezinto ezifunwa amakhasimende angaba khona futhi uwanikeze izixazululo ngokuqukethwe okuthuthukisiwe kwenjini yokusesha.. Ukusebenzisa ithuluzi legama elingukhiye le-Google, ungathola ukuthi yimaphi amagama angukhiye adumile futhi ahlobene niche yakho. Uma usuthole amagama angukhiye angcono kakhulu, bhala okuqukethwe okunikeza inani langempela kubavakashi bakho. Njengomthetho ojwayelekile, bhala sengathi ukhuluma nomunye umuntu.
Ucwaningo lwamagama angukhiye luyingxenye eyisisekelo ye-SEO. Ukwazi ukuthi yimaphi amagama angukhiye ongawaqondisa esiqeshini ngasinye sokuqukethwe kuzokusiza ukuthi uthuthukise iwebhusayithi yakho ukuze uthole izinjini zokusesha futhi uhehe ithrafikhi eningi.. Kafushane, ucwaningo lwamagama angukhiye luzokongela isikhathi nemali. Amagama angukhiye abaluleke kakhulu okuqukethwe kwakho, ngcono izokwenza emiphumeleni yenjini yokusesha.
Ukusebenzisa amathuluzi okucwaninga amagama angukhiye kungakusiza uthuthukise imikhankaso eqondiwe futhi uqinisekise imbuyiselo ephezulu kubhajethi yakho yokukhangisa. Ngokwesibonelo, i-Google Keyword Planner iyithuluzi elihle lokukusiza ukuthi unqume ukuthi yimaphi amagama angukhiye okufanele uwaqondise, nokuthi igama elingukhiye ngalinye lizobiza malini. Ukusebenzisa leli thuluzi kuzophinde kukunikeze imibono yamagama angukhiye engeziwe futhi kukusize wakhe umkhankaso ongcono.
