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I-Adwords iyithuluzi elinamandla lokumaketha ku-inthanethi. Ikuvumela ukuthi ubeke izikhangiso enjinini yosesho ye-Google futhi uthole imiphumela esheshayo. Leli thuluzi lisebenza ngokulinganisa ukuthi isikhangiso sakho ngasinye sihambisana kangakanani futhi sikhanga kangakanani kuzithameli ozihlosile. Ukuze ukwandise i-ROI yakho, udinga ukusebenzisa amagama angukhiye alungile namabhidi. Amagama angukhiye anezikolo Zekhwalithi ephansi cishe ngeke athole ithrafikhi eningi.
I-Google AdWords iyithuluzi lokukhangisa eliku-inthanethi elikusiza ukuthi udale, hlela, futhi uphathe imikhankaso. Ungadala imikhankaso ehlukene yemikhiqizo ehlukene noma uqondise amakhasimende athile. Umkhankaso ngamunye uqukethe amaqembu ezikhangiso namagama angukhiye. Ukuze ukwandise ukusebenza kahle komkhankaso wakho, qiniseka ukuthi amagama akho angukhiye ahambisana nomkhiqizo noma isevisi yakho.
Amaqembu esikhangiso akuvumela ukuthi uphathe kalula umkhankaso wakho ngokuhlanganisa amagama angukhiye ndawonye. Ungakwazi futhi ukwengeza amaqembu esikhangiso angaphezu kwelilodwa ku-akhawunti yakho. Ukusebenzisa lesi sici kukuvumela ukuthi uphathe amaqembu ezikhangiso, amagama angukhiye, kanye namabhidi ngempumelelo kakhulu. I-Google idala ngokuzenzakalelayo amaqembu ezikhangiso emikhankaso yakho.
I-Google AdWords inikeza inketho yokukhangisa engabizi kakhulu. Ungasetha ibhajethi yansuku zonke futhi usebenzise amaqembu ezikhangiso amaningi ukukhangisa umkhiqizo wakho. Ungakwazi futhi ukusetha isabelomali esiphezulu, okusho ukuthi izikhangiso zakho ngeke zibekwe uma ibhajethi yakho yeqiwe. Ungakwazi futhi ukukhomba izikhangiso zakho ngendawo noma idolobha. Lokhu kungaba yinzuzo ngokukhethekile ezinkampanini zenkonzo yasensimini.
I-Google AdWords iyithuluzi lokukhangisa elikuvumela ukuthi udale imikhankaso yezikhangiso usebenzisa amagama angukhiye ahambisana nomkhiqizo noma isevisi yakho.. Ngokukhetha amagama angukhiye alungile, ungaqiniseka ukuthi uzobukwa amakhasimende angaba khona. I-Google AdWords iyithuluzi elinamandla elingasiza ibhizinisi lakho ukuthi likhule.
I-Google AdWords isebenza ngokuchofoza ngakunye (I-PPC) imodeli. Abakhangisi babhida ngamagama angukhiye athile ku-Google, bese uqhudelana nabanye abakhangisi abafuna amagama angukhiye afanayo. Izindleko ngokuchofoza ngakunye zincike embonini yakho, kodwa ngokuvamile isendaweni yamadola ambalwa ngokuchofoza ngakunye.
Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yokwenziwa kahle kwenjini yokusesha. Ngenkathi ivolumu yokusesha yegama elingukhiye ibalulekile, kuningi ocwaningweni lwamagama angukhiye kunalokho nje. Ngokuhlanganisa idatha evela kumamethrikhi ahlukene, ungathuthukisa imiphumela yakho yenjini yokusesha. Ngokwesibonelo, ungaqoqa ukwahluka kwamagama angukhiye ngendawo yendawo futhi uhlaziye ukuthi ingakanani ithrafikhi ekhiqizwayo.
Ucwaningo lwamagama angukhiye lubalulekile kumawebhusayithi amasha ngoba lusiza ukucacisa ukuthi yimaphi amagama angukhiye okumele uwaqondise. Enye yezindlela ezinhle kakhulu zokwenza lokhu ukusebenzisa i-Google's keyword planner. Leli thuluzi alilinganiseli nje kuphela inani lokusesha ngenyanga kodwa futhi liqaphe amathrendi ngesikhathi sangempela. Izokukhombisa imishwana enevolumu yokusesha ephezulu futhi ekhulayo ngokuduma.
Ngaphambi kokuqala ucwaningo lwegama elingukhiye, kufanele uchaze izinhloso zewebhusayithi yakho. Naka izethameli oziqondise kanye nohlobo lokusesha ezikwenzayo. Ngokwesibonelo, uma uthengisa oshokoledi, igama elingukhiye lembewu lingaba “ushokoledi.” Olandelayo, kufanele uxhume leyo migomo futhi ugade inani lokusesha inyanga ngayinye kanye nenani lokuchofoza. Bese, ungaqala ukubhala okuqukethwe kuleyo migomo. Qiniseka ukuthi uhlola ukuhlobana phakathi kwamagama angukhiye ukuze uthole ukuthi ahlobene yini.
I-Keyword Planner ye-Google iyithuluzi lamahhala elenzelwe ukusiza amakhasimende ngocwaningo lwamagama angukhiye. Nokho, ngeke ikubonise ivolumu yosesho uze uqale ukukhokhela i-AdWords. Uma usebenzisa leli thuluzi, ungakha uhlu lwamagama angukhiye futhi uwaphequlule. I-Google Keyword Planner ikuvumela ukuthi uthole idatha yamagama angukhiye yamakhulu ezihloko.
Ucwaningo lwamagama angukhiye lungathatha isikhathi, kodwa kubalulekile ukuze uphumelele umkhankaso wakho wokukhangisa we-AdWords. Ngaphandle kwayo, umkhankaso wakho ungase uhluleke ukukhiqiza imiphumela oyifunayo, futhi ungase uphuthelwe ngamathuba okuthengisa.
I-Adwords’ imodeli yokubhida isiza abakhangisi banqume izindleko ngokuchofoza ngakunye. Kusekelwe ekutheni isikhangiso sakho sifana eduze kangakanani namagama okusesha asetshenziswa amakhasimende akho. Amabhidi aphezulu andisa amazinga akho, kuyilapho amabhidi aphansi ebangela izinga eliphansi lokuguqulwa. Kubalulekile ukulandelela izindleko zakho ngeshidi le-Google futhi ushintshe ibhidi yakho uma kudingeka.
Ibhidi ephezulu okufanele uyisethe isekelwe kudatha oyiqoqayo emikhankasweni yakho. Ngokwesibonelo, uma umkhankaso ukhiqiza 30 ukuguqulwa, lapho-ke ungakwazi ukwandisa ibhidi yakho nge 30%. Ngokunjalo, uma igama lakho elingukhiye linokuncintisana kakhulu, lapho-ke kufanele wehlise i-CPC yakho enkulu. Ukubhekisisa imikhankaso yakho’ ukusebenza kubalulekile ukuze uqinisekise ukuthi bakhiqiza imiphumela oyifunayo.
Ukubhida ngenani kuvumela abakhangisi ukuthi basebenzise imali eningi kumakhasimende anenzuzo futhi encane kulawo anenzuzo encane. Ukubhida okusekelwe kunani kwenza kube nokwenzeka ukukhulisa inani lokuguqulwa ngaphandle kokudela umthamo wethrafikhi. Lolu hlobo lwendlela yokubhida ludinga ukuhlukaniswa ngokucophelela kwamakhasimende. Ngokusebenzisa inani lokuguqulwa kanye nenani lokuphila kwekhasimende njengamamethrikhi, abakhangisi bangakwazi ukuvumelanisa kangcono amabhidi abo nezinjongo zabo zebhizinisi.
Ukubhida kwe-Google Adwords kusebenza kumanethiwekhi amabili, inethiwekhi yokusesha kanye nenethiwekhi yokubonisa. Ukubhida kungathuthukiswa ngokukhetha i-algorithm yokulandelela ukuguqulwa noma ukulungisa inani ngokusekelwe kunani lokuguqulwa.. Izisombululo eziningi ze-ecommerce zizokuvumela ukuthi usethe ukulandelelwa kokuguqulwa okunamandla komkhankaso wakho. Ngaphezu kwalokho, ungasetha isu lokubhida elizenzakalelayo elibizwa ngokuthi Maximize Clicks elilungiselela ngokuzenzakalelayo amabhidi akho ngevelu yokuguqulwa engcono kakhulu.
Isu elisebenzayo lebhidi yokulandelela ukuguqulwa lisu lebhidi elidume kakhulu. Leli su alikuvumeli ukuthi usethe i-CPC ephezulu futhi kufanele uqashwe njalo. Kunconywa ezinkampanini ze-e-commerce kanye nemikhankaso ehlanganisa izinhlobo eziningi zokuguqulwa.
Izindleko ngokuchofoza ngakunye (CPC) isho inani olikhokhayo ngokuchofoza esikhangisweni. Kuya ngohlobo lwebhizinisi nezimboni, izindleko zingahluka kakhulu. Ezinye izimboni zinama-CPC aphezulu, kuyilapho abanye benama-CPC aphansi. Ngokwesibonelo, ibhizinisi embonini yezinsizakalo zezezimali lingakhokha $2.69 ukuze useshe igama elingukhiye, kuyilapho oyedwa embonini yokuqomisana nabantu angakhokha kuphela $0.44.
Ngenkathi izindleko zokuchofoza ngakunye ziyahlukahluka, abakhangisi bangakhuphula amabhidi abo ukuze bathole amanani okuchofoza aphezulu. Ngokwesibonelo, inkampani efana ne-1-800-Flowers ingase ibhide inani eliphakeme kunombangi ukuze ithole isikhundla esiphezulu. Lapho bethola ukuchofoza okwengeziwe, i-CPC yabo ephezulu.
Izindleko ngokuchofoza ngakunye zihluka kakhulu ngomkhakha, kodwa isilinganiso siseduze $4 ngokuchofoza ngakunye kwe-e-commerce nezinsizakalo zomthetho. Izinsizakalo zomthetho zingabiza kakhulu $6 ngokuchofoza ngakunye, kuyilapho i-e-commerce ingabiza kancane $1. Ngala manani engqondweni, kubalulekile ukwazi ukuthi iyini i-CPC yakho ekahle. Ngokulungiselela izikhangiso zakho, ungafinyelela i-ROI yakho eqondisiwe futhi uhehe amakhasimende amasha.
Uma ubala izindleko zesikhangiso, khumbula njalo ukuthi umgomo wakho uwukwenza ukuthengisa. Ukusebenzisa i-Adwords, ungasetha indlela yokuguqula yewebhusayithi yakho. Ukuguqulwa kusho isivakashi esiqedela isenzo kusayithi lakho, njengokubhalisela i-akhawunti, ukuthenga umkhiqizo, noma ukubuka ividiyo. Izindleko zokuguqulwa ngakunye zizokutshela ukuthi isikhangiso sakho siphumelele kangakanani ngokusekelwe ekutheni bangaki abantu abachofoze isikhangiso sakho nokuthi usikhokhela malini.
Izindleko ngokuchofoza ngakunye yimethrikhi yokuqala emhlabeni we-PPC. Nokho, ukugxila kwangempela kuzindleko ngokutholwayo ngakunye. Izindleko zakho ngokuchofoza ngakunye kufanele zilingane nemikhawulo yenzuzo yakho. Ngokwesibonelo, uma ufuna ukuthengisa izicathulo ze-basketball, kufanele ubhide ngaphezu kwamasokisi kaKhisimusi. Ngaleyondlela, ungathola amakhasimende amaningi futhi uthengise imikhiqizo eminingi ngentengo enenzuzo eyengeziwe.
Uma udala ikhasi lokubikezela lomkhankaso wakho we-Adwords, udinga ukuqinisekisa ukuthi ikhophi imfushane futhi kulula ukuyiqonda. Sebenzisa amafonti agqamile namachashazi ukuze wenze amaphuzu akho acace. Ikhasi lakho lokubikezela kufanele libe nesistimu yokuzulazula elula, ngakho izivakashi zingathola kalula ezikudingayo. Kufanele futhi uqiniseke ukuthi umklamo ulula futhi uchwepheshe.
Ikhasi lokubikezela lihlukile kunewebhusayithi ngoba ligxile ekunikezeni okuthile okuthile. Akumele ifake izixhumanisi eziya kuyo yonke isayithi lakho. Kufanele ibe nomgomo ocacile kanye nokubizelwa esenzweni. Qiniseka ukuthi ufaka ubufakazi bomphakathi, njengobufakazi beklayenti namalogo. Ngaphezu kwalokho, kufanele ugweme ukufaka amathebhu wokuzulazula kwewebhusayithi yakho.
Qiniseka ukuthi ikhasi lakho lokubikezela liqukethe amagama angukhiye owaqondise. Lokhu kuzokwenza kube lula ukuthi izinjini zokusesha zikuthole futhi zithuthukise izinga lakho. Ukusebenzisa amasu okuthengisa abantu abaningi, njengokubhala ukubuyekezwa noma ukuphawula, ingakusiza futhi ukuthi uhehe amakhasimende amaningi. Ungasebenzisa futhi izinkundla ezinezihloko nezinye izinkundla ukuze ubhale ngemikhiqizo namasevisi akho.
Qinisekisa ukuthi ikhasi lakho lilayisha ngokushesha futhi liyasebenziseka kalula. Lokhu kuzosiza ukwandisa ukuguqulwa kanye nemali engenayo. Khumbula ukuthi cishe ingxenye yayo yonke ithrafikhi manje isiqhamuka kumadivayisi eselula. Ukudala izinguqulo ezenziwe ngeselula zesayithi lakho kuzoqinisekisa ukuthi wonke amakhasimende angaba khona angabuka okuqukethwe kwakho ngaphandle kokuhlupheka.
Amakhasi okufika e-AdWords ayingxenye ebalulekile yanoma yimuphi umkhankaso we-Adwords, futhi ungafunda ukuthi ungazakha kanjani nomakhi wekhasi lokufika. Ukusebenzisa umakhi wokudonsa nokuwisa, ungakha ikhasi lokufika elihle kalula.
