Maka: Google Ads-Ratschlägen

I-AdWords inezinketho eziningi ongakhetha kuzo. Ungakhetha amagama angukhiye, imodeli yokubhida, Isikolo sekhwalithi, kanye nezindleko. Ukuze wenze okuningi emikhankasweni yezikhangiso zakho, kunezici eziningana okufanele zicatshangelwe. Qhubeka ufunde ukuze ufunde mayelana nezinketho ezahlukene ongakhetha kuzo. Bese ungakhetha leyo evumelana kangcono nebhizinisi lakho.

Amagama angukhiye

Uma usebenzisa i-Google AdWords kuwebhusayithi yebhizinisi lakho, udinga ukukhetha amagama akho angukhiye ngokuhlakanipha. Umgomo uwukuthola ukuchofoza okufanelekile kumakhasimende futhi ukhawulele inani lesikhangiso sakho esivelayo. Amagama angukhiye wokufanisa abanzi, nokho, zincintisana kakhulu futhi zingaheha amakhasimende angakudingi lokho okunikezayo. Ngokwesibonelo, uma ungumnikazi wenkampani ehlinzeka ngezinsizakalo zokucwaningwa kwamabhuku ezidijithali, awufuni ukukhangisa igama “ukumaketha kwedijithali.” Kunalokho, zama ukukhomba amatemu aqondile afana nalawa “ukumaketha kwedijithali” noma “izinsiza zokumaketha zedijithali”.

Ukukhomba igama elingukhiye kuyinqubo eqhubekayo. Kufanele uhlale ubheke amagama angukhiye amasha nasebenza kahle kakhulu akhanga izethameli zakho. Amagama angukhiye ashintsha njalo futhi ahlolwe kabusha njengoba kuvela ubuchwepheshe obusha namathrendi. Ngaphezu kwalokho, izimbangi njalo ukushintsha indlela yabo, amanani, kanye nezibalo zezethameli ziyashintsha.

Amagama angukhiye egama elilodwa mahle kumatemu okusesha ajwayelekile, kodwa akunakwenzeka ukuthi zikhiqize ukuthengisa. Kufanele uhlose ukuthola amagama angukhiye acacile nachazayo uma ufuna ukutholwa amakhasimende aqondiswe kakhulu. Ukuze uthole amagama angukhiye alungile, qalisa usesho ku-Google futhi ubone ukuthi yini ezayo. Chofoza ezikhangisweni ezimbalwa ukuze ubone ukuthi abanye abantu bafunani. Ungasebenzisa futhi izinsiza ezikhokhelwayo, njenge-Moz's Keyword Difficulty Tool, okunikeza isivivinyo samahhala sezinsuku ezingama-30.

I-Google inethuluzi eliyingqayizivele lokuhlela amagama angukhiye elingakusiza ukuthi uthole amagama angukhiye afanelekile. Ungayisebenzisa ukuze usize ukuthuthukisa izikhangiso zakho zosesho futhi udale amaposi ebhulogi, amakhasi okufika, kanye namakhasi omkhiqizo. Ingase futhi ikunikeze umbono wemisho noma amagama asetshenziswa izimbangi zakho.

Imodeli yokubhida

Ngaphezu kwemodeli ye-CPC yendabuko, I-Adwords iphinde inikeze inketho yokubhida ehlakaniphile nezenzakalelayo. Ngokubhida okuhlakaniphile, abasebenzisi basetha ama-CPC ayisisekelo kumagama abo angukhiye namaqembu esikhangiso. Nokho, I-Google inelungelo lokukhulisa noma lokwehlisa lawo mabhidi njengoba kudingeka. Ngokuvamile, izama ukwenza isilinganiso samabhidi ngenani eliphakeme ngokuchofoza ngakunye, kodwa ingase yehlise amabhidi lapho izinga lokuguqulwa liphansi.

Ungasebenzisa i-Google Analytics nokulandelela ukuguqulwa ukuze unqume amanani akho ebhidi. Ungasebenzisa futhi amathuluzi afana ne-Keyword Planner ukuze uthuthukise amabhidi omkhankaso wakho. Lawa mathuluzi angakusiza ukuthi unqume amagama angukhiye asebenza kahle kakhulu futhi usethe i-CPC yakho ngokufanele. Lawa maqhinga angasiza izikhangiso zakho zifinyelele izinga eliphezulu lokuchofoza futhi zikhulise ukuguqulwa.

Ukuhlolwa kokuhlukanisa kuyindlela ebalulekile yokuhlola isu lakho lokubhida. Ngokuhlola amabhidi ahlukene, ungakwazi ukukala ukuthi yimaphi amagama angukhiye ashayela ukuguqulwa okuningi nokuthi yimaphi akubiza kancane. Ungaphinda uqhathanise ukusebenza kwamaqembu akho ezikhangiso nemikhankaso. Bese, ungalungisa ibhidi yakho ngokufanele.

Isu le-Maxize Conversions lihlose ukukhulisa amanani okuchofoza ngenkathi uhlala ngaphakathi kwesabelomali sakho sansuku zonke. Isu le-Maxime Conversions lingasethwa njengomkhankaso owodwa, iqembu lesikhangiso, noma igama elingukhiye. Leli su lizolungisa ngokuzenzakalelayo amabhidi asekelwe kudatha yomlando ukuze kwenyuswe izinga lokuguqulwa kwakho. Leli su lifanele izinkampani ezifuna ukwethula imikhiqizo emisha, shintsha isitoko esisele, noma hlola imikhiqizo emisha.

Ungasebenzisa futhi imodeli yebhidi eyenziwa ngesandla. Lokhu kukunikeza ikhono lokushuna kahle izikhangiso zakho ngokusetha amabhidi wamagama angukhiye angawodwana kanye nokubeka izikhangiso. Ngokuvamile kuwumkhuba ophikisanayo, njengoba amathenda aphezulu ngokuvamile ethandwa kunamabhidi aphansi.

Isikolo sekhwalithi

Isikolo sekhwalithi siyisici esibalulekile somkhankaso wakho we-Adwords. Inquma ukuthi uchitha malini egameni elingukhiye ngalinye, futhi amaphuzu ekhwalithi ephansi azoholela ekusebenzeni kabi kanye namazinga okuchofoza aphansi (I-CTR). Amaphuzu ekhwalithi ephezulu yizindaba ezinhle, njengoba kuzosho ukubekwa kwezikhangiso okwengeziwe kanye nezindleko eziphansi. Isikolo sekhwalithi ye-AdWords sibalwa esikalini ukusuka kwesisodwa ukuya kweshumi. Kubalulekile ukuqonda isikolo sakho njengoba singase sihluke ngokusekelwe kumagama angukhiye owasebenzisayo namaqembu owadalayo.

Enye into ethinta umphumela wekhwalithi umuzwa wekhasi lokubikezela. Qinisekisa ukuthi ikhasi lakho lokubikezela lihambisana neqembu lamagama angukhiye futhi lihlobene nokuqukethwe kwesikhangiso sakho. Ikhasi lokubikezela elinokuqukethwe okufanele lizoba nemiphumela yekhwalithi ephezulu. Nokho, ikhasi lokubikezela elingabalulekile ekuqoqweni kwamagama angukhiye lizothola amaphuzu ekhwalithi ephansi.

Izinga lokuchofoza iphesenti labantu abachofoza isikhangiso sakho. Uma abantu abahlanu bechofoza esikhangisweni, bese unayo a 0.5% izinga lokuchofoza. Lesi yisici esibaluleke kakhulu ekunqumeni isikolo sakho Sekhwalithi. Futhi kuyinkomba yokuthi isikhangiso sakho sihambisana kangakanani nezidingo zoseshi.

Ukwengeza Ikhwalithi Yesikolo sakho se-Adwords kubalulekile empumelelweni yomkhankaso wakho we-AdWords. Amaphuzu aphezulu angakhuphula ukubonakala kwesikhangiso sakho futhi ehlise izindleko zomkhankaso wakho. Nokho, amaphuzu ekhwalithi ephansi angalimaza ibhizinisi lakho, ngakho-ke kubalulekile ukwenza okuqukethwe kwesikhangiso sakho kuhambisane ngangokunokwenzeka. Uma ungaqiniseki ukuthi ungasithuthukisa kanjani isikolo sakho Sekhwalithi, ungaqasha umbhali wesikhangiso ochwepheshile ukuze akusize ubhale isikhangiso esifanele izethameli zakho.

I-AdWords Quality Score iyimethrikhi ebalwa i-Google ukuze ihlole ikhwalithi yezikhangiso zakho. I-AdWords’ isikolo sekhwalithi sisekelwe kwikhwalithi yesikhangiso sakho namagama angukhiye. Umphumela wekhwalithi ephezulu uhumusha ezindlekweni eziphansi ngokuchofoza ngakunye. Lokhu kusho amathuba amaningi okuguqulwa.

Izindleko

I-CPC noma i-Cost-per-click iyisisekelo semikhankaso eminingi ye-Adwords. Nakuba le metric ayinikezi imininingwane eminingi iyodwa, kuyisiqalo esihle sokuqonda izindleko zomkhankaso wakho wokumaketha. Futhi kuyindlela enhle yokubona inani labantu ababona isikhangiso sakho. Lolu hlobo lolwazi luwusizo ikakhulukazi lapho usungula umkhankaso wokumaketha ophumelelayo ozohlala isikhathi eside.

Kunezindlela eziningana zokunciphisa izindleko zemikhankaso ye-Adwords. Okokuqala, ungasebenzisa isihleli segama elingukhiye, okuyithuluzi lamahhala elinikezwe inkundla Yezikhangiso ze-Google. Leli thuluzi likusiza ukuthi uthole inani lethrafikhi igama lakho elingukhiye elitholwayo, izinga lokuncintisana, kanye nezindleko ngokuchofoza ngakunye. Ungasebenzisa lolu lwazi ukwenza amabhidi akho ancintisane futhi wehlise izindleko zakho.

Izindleko ze-AdWords zingahluka kakhulu, futhi kuncike ezicini eziningana, kuhlanganise nokuncintisana, ivolumu yokusesha, kanye nesikhundla. Inombolo yamagama angukhiye owakhethayo ingase ibe nomthelela kubhajethi yakho. Kufanele uhlose ukuba nesabelomali ongakwazi ukukwenza. Nokho, kubalulekile ukuqaphela ukuthi izindleko ze-AdWords zingakhuphuka uma ukhetha amagama angukhiye ancintisana kakhulu.

Enye indlela yokunciphisa izindleko ze-AdWords ukuqasha isisebenzi esizimele. Izindleko zokuqasha i-freelancer kulo msebenzi zingasukela $100 ku $150 ngehora. Kodwa isisebenzi esizimele esihle singakongela imali eningi ngokugwema ukusetshenziswa kwezikhangiso okungasebenzi kahle.

Enye indlela yokunciphisa izindleko ze-Adwords ukusebenzisa i-cost-per-acquisition. Nakuba i-CPA ibiza kakhulu kunokukhangisa okujwayelekile, kuseyinzuzo. Uma usebenzisa i-CPA, ungalungisa izindleko zakho ngokuchofoza ngakunye ukuze ugcine ibhajethi yakho ifinyeleleka kalula. Lokhu kuzokunikeza nombono wokuthi uchitha malini ngokuchofoza ngakunye kwesikhangiso.

Izinga lokuguqulwa

Izinga lokuguqulwa liyimethrikhi ebalulekile okufanele ilandelwe ku-AdWords. Izinga lokuguqulwa liphezulu, ithrafikhi eningi oyishayelayo kuwebhusayithi yakho. Nokho, izinga eliphansi lokuguqulwa lingabangelwa izizathu ezimbalwa ezahlukene. Uma uqondise kubathengi emkhakheni wakho, kufanele uhlose ukuzuza a 2.00% izinga lokuguqulwa noma okungcono. Uma ukwazi ukufeza lokhu, uzokhiqiza imikhondo eminingi futhi, esikhundleni salokho, amabhizinisi amaningi.

Okokuqala, uzodinga ukuqoqa ulwazi mayelana namakhasimende akho. Kufanele ukwazi ukunikeza okunikezwayo komuntu siqu. Ukwenza lokhu, ungasebenzisa amafomu noma amakhukhi kusayithi lakho. Ungabese usebenzisa le datha ukuze wenze okunikezwayo okuzohambisana namakhasimende akho. Lokhu kuzokusiza ukuthi ukhuphule izinga lakho lokuguqulwa.

Izinga lokuguqulwa lincike ezintweni eziningi ezihlanganisa imboni kanye nomkhiqizo. Kwezentengiselwano, Ngokwesibonelo, isilinganiso sokuguqulwa esimaphakathi 8.7%. Okwamanje, Izinga lokuguqulwa kwe-AdWords lilungile 2.35%. Nangezimboni ezifana nezezimali, phezulu 10% amazinga ukuguqulwa kukhona 5 izikhathi eziphakeme kunesilinganiso. Ngenjwayelo, ufuna ukuphokophela izinga lokuguqulwa okungenani 10%.

Ukuze ukhuphule izinga lakho lokuguqulwa, kufanele ugxile kumakhasimende akho afanelekile. Ukugxila kumakhasimende alungile ngeke nje kungonga izindleko zakho zokukhangisa, kodwa futhi kuzokwandisa amathuba akho okuphumelela. Amakhasimende anelisekile kakhulu azobuyela kusayithi lakho futhi abe abagqugquzeli bomkhiqizo. Ngaphezu kwalokho, uzokwazi ukukhulisa inani lempilo yakho yamakhasimende.

Ukuze ukhuphule izinga lakho lokuguqulwa ku-Adwords, qiniseka ukuthi wenza kahle ikhasi lakho lokubikezela. Ungakwenza lokhu ngokuthuthukisa ukwakheka kwekhasi lakho lokubikezela, ukubhala ikhophi ephoqelelayo futhi ucwenge umkhankaso wakho oqondiswe kuwo. Ngaphezu kwalokho, kuzosiza ukuthuthukisa izinga lakho lokuguqulwa uma isayithi lakho lakhelwe abasebenzisi beselula. Ngaphezu kwalokhu, ungase futhi usebenzise ukumaketha kabusha ukuze ugudluze izivakashi zakho ekuthengeni.

Kunezinto ezimbalwa okufanele uziqonde mayelana ne-Adwords – Ucwaningo lwamagama angukhiye, Izindleko ngokuchofoza ngakunye, Isikolo sekhwalithi, kanye nokukhomba kabusha. Uma usuyiqonda le mibono, uzokwazi ukuthola okuningi emikhankasweni yakho yokukhangisa. Isinyathelo sokuqala ukusetha isikolo sekhwalithi samagama akho angukhiye. I-Quality Score iyinani lenombolo elikala ukuthi izikhangiso zakho zihambisana kangakanani nezithameli zakho.

Ucwaningo lwamagama angukhiye lwe-Adwords

Ucwaningo lwamagama angukhiye lwe-Adwords luyingxenye ebalulekile yokuchaza imakethe yakho ohlosiwe kanye nokuthuthukisa umkhankaso wokukhangisa ophumelelayo.. Amagama angukhiye akusiza ukuthi ubone amagama okusesha anenzuzo nemishwana yawo ehlobene, futhi zihlinzeka ngemininingwane yezibalo ngokuziphatha kwabasebenzisi be-inthanethi. Ungasebenzisa ithuluzi lamahhala njenge-Google Adwords Keyword Tool noma ithuluzi elikhokhelwayo elifana nama-Ahrefs ukuze uthole uhlu lwamagama angukhiye angaba khona esikhangisweni sakho..

Esinye sezinyathelo ezibaluleke kakhulu ocwaningweni lwamagama angukhiye ukuqonda inhloso yamagama angukhiye. Ngaphandle kwalokhu kuqonda, uzomosha isikhathi sakho ngemibandela ngenhloso engalungile. Ngokwesibonelo, abaseshi abafuna amakhekhe omshado e-Boston bazoba nenhloso ehluke ngokuphelele kunalabo abafuna izitolo zamakhekhe omshado eduze kwami. Abokuqala bafuna ulwazi oluthile, kuyilapho lezi zamuva zivamile.

Uma usunohlu lwamagama angukhiye, ungahlunga usesho usebenzisa izinketho ezahlukahlukene ezitholakala ekhoneni elingezansi kwesokunxele kwesikrini. Ungakhetha ukubonisa kuphela amagama angukhiye abalulekile futhi ukhiphe amagama angafanele ohlwini. Lokhu kwenziwa kahle kakhulu uma unohlu olude lwamagama. Ngokukhetha igama elingukhiye elifanele, ungakwazi ukwandisa amathuba okuthola amakhasimende kanye nokuthengisa okushayela.

Ngaphandle kwe-Google, ungase futhi ucwaninge amagama adumile ezingosini zokuxhumana. Ngokuqondene, I-Twitter ingenye yemithombo enenzuzo kakhulu yamagama angukhiye. Isici se-hashtag ku-Twitterchat ingenye yezindlela ezingcono kakhulu zokuthola izingxoxo ezifanele mayelana negama lakho elingukhiye. Ungasebenzisa futhi amathuluzi afana ne-Tweetchat ne-Twitterfall ukuze uthole ukuthi izethameli zakho ezihlosiwe zikhuluma ngani.

Uma uzazi izinkinga izithameli zakho ezibhekene nazo, ungagxilisa ucwaningo lwakho lwegama elingukhiye kuzo. Ukuthi ubhala okuthunyelwe kwebhulogi noma amakhasi okufika, ungakwazi ukubhekana nezinkinga zabo ngokunikeza isixazululo. Kungakhathaliseki isihloko, kubalulekile ukuqinisekisa ukuthi okuqukethwe kwakho kuwusizo futhi ugweme ukuphoqa.

Izindleko ngokuchofoza ngakunye

Uma ufuna ukukhangisa ku-Google, kufanele ucabangele izindleko ngokuchofoza ngakunye. I-CPC ibalwa ngokuhlukanisa inani lezindleko zesikhangiso ngenani lokuchofoza elikutholayo. Le nombolo ingahluka kuye ngamagama angukhiye owakhethayo, kanye nomncintiswano wendawo yesikhangiso.

Kunezinhlobo ezimbili eziyinhloko zamamodeli e-CPC: okusekelwe kubhidi kanye nesilinganiso esiphansi. Ekukhetheni imodeli yezindleko ngokuchofoza ngakunye, umkhangisi kufanele acabangele inani lokuchofoza ngakunye ngokusekelwe emalini engenayo ekhiqizwa isivakashi ngasinye. Izikhangiso zekhwalithi ephezulu zizoveza ama-CPC aphansi.

Ama-CPC angahluka kakhulu embonini ngezimboni, futhi kungcono ukulandelela izindleko ezimaphakathi ngokuguqulwa ngakunye ku-niche yakho. Ngokwesibonelo, isitolo sezicathulo singase sibe nezindleko eziphezulu ngokuguqulwa ngakunye, kuyilapho inkampani yezezimali ingathola kuphela 2%. Kuye ngemboni yakho, kufanele futhi ubheke izindleko ezimaphakathi zemikhiqizo namasevisi.

Inani olikhokhayo ngokuchofoza ngakunye lincike ohlotsheni lomkhiqizo owuthengisayo kanye nomncintiswano. Ngokwesibonelo, uma uthengisa amasokisi eholide, ungase ufune ukukhokhisa ngaphezu kwenkampani yomthetho edayisayo $15 amasokisi eholide. Nokho, izindleko eziphakeme ngokuchofoza ngakunye kungase kungabi nengqondo uma umkhiqizo wakho ubiza $5,000.

Nakuba izindleko ngokuchofoza ngakunye zingase zethuse, akufanele kube yinkinga. Uma usebenzisa ucwaningo lwamagama angukhiye ukuze ulungiselele izikhangiso zakho, ungenza isikhangiso sakho sihambisane kakhulu nabantu abasesha imikhiqizo noma amasevisi owanikezayo. Kuzokusiza ukuthi unqume amagama angukhiye alungile ukuze uqondise futhi ubeke phambili usesho oluhlobene. Izindleko ezimaphakathi ngokuchofoza ngakunye zizosukela noma kuphi $1 ku $2 kumanethiwekhi okubonisa kanye namanethiwekhi okusesha. Izindleko ngokuchofoza ngakunye zibalwa ngokuphindaphinda inani lezindleko ngenani lezikhathi isikhangiso esichofozwa ngazo.

Ungahlola futhi isilinganiso se-CPC ngokusebenzisa i “I-CPC emaphakathi” ikholomu emikhankasweni yakho. Lesi sibalo sizokunikeza umbono ojwayelekile wokuthi ungachitha malini ngokuchofoza ngakunye esikhangisweni sakho.

Isikolo sekhwalithi

I-Adwords’ Amaphuzu ekhwalithi angathinteka yizinto ezimbalwa. Lezi zici zifaka ukuhambisana kwegama elingukhiye, ikhwalithi yesikhangiso, nendawo oya kuyo. Ukwenyusa amaphuzu ekhwalithi kungenza umehluko omkhulu emkhankasweni. Nazi izindlela ezimbalwa zokuthuthukisa isikolo sakho sekhwalithi. Sebenzisa amathuluzi anikezwe i-Google ukuthuthukisa umkhankaso wakho.

Okokuqala, thuthukisa ikhophi yakho yesikhangiso. Uma ikhophi yakho yesikhangiso ihambisana kakhulu, ngcono izokwenza, futhi ngalokho, khulisa isikolo sakho Sekhwalithi. Ungakwazi ukufeza lokhu ngokubhala okuthakazelisayo, ikhophi efanele futhi iyizungezile ngombhalo ohlobene. Lokhu kuzoqinisekisa ukuthi isikhangiso sihambisana kakhulu nombuzo weseshi.

I-AdWords iphinde ikuvumela ukuthi ubuke ukuhlaziywa kwegama elingukhiye, okubikwa ku a 1-10 isikali. Lokhu kukuvumela ukuthi uhlaziye ukuthi amagama akho angukhiye asebenza kahle yini. Uma amagama akho angukhiye enza ukuchofoza okumbalwa, cabanga ukususa lezo zikhangiso futhi udale ezintsha. Lokhu kuzokusiza ukuthi uthole izikhundla ezingcono kanye nama-CPC aphansi.

Isikolo sekhwalithi ye-Google sinqunywa izici ezimbalwa, kusukela kukhwalithi yezikhangiso zakho kuya ekuhlobaneni kokuqukethwe kwakho. Iyahlukahluka kusuka ku-akhawunti kuya ku-akhawunti futhi inganqunywa ngamagama angukhiye angawodwana. Isikolo sekhwalithi yinto ozofuna ukusebenza phezu kwayo ngokuhamba kwesikhathi ngoba izokwenza imikhankaso yakho isebenze kakhulu. Uzokhokha kancane ngokuchofoza ngakunye uma ukhuphula isikolo sakho sekhwalithi.

Isilinganiso sekhwalithi sinqunywa kakhulu ukuhambisana kwezikhangiso zakho namakhasi okubikezela. Izikhangiso ezinokuhlobana okuphezulu zivame ukuthola amaphuzu ekhwalithi enhle. Uma zingabalulekile noma zingahambisani nenjongo yomsebenzisi, bazothola amaphuzu amaphakathi noma angaphansi kwesilinganiso. Bese, uzofuna ukuthuthukisa amakhasi akho okufika, njengoba zithinta isikolo sekhwalithi.

Ukukhomba kabusha

Ukuphinda uqondise inqubo yokubonisa izikhangiso ezifanele ezivakashini ezivakashele isayithi lakho ngaphambilini. Ngokuvamile, isikhangiso sizibonakalisa ezivakashini ezinsukwini ezimbalwa ngemva kokuvakasha kwazo kokuqala, futhi kungaba yindlela ebalulekile yokuthola ibhizinisi eliphindayo. Nokho, kubalulekile ukukhumbula ukuthi ubude besikhangiso sokuboniswa kufanele bube okungenani 30 izinsuku ukuze isebenze.

Ukuze kwandiswe impumelelo yomkhankaso wokumaketha kabusha, kufanele uqonde indlela yokuhlukanisa izethameli zakho. Ngokwesibonelo, uma iwebhusayithi yakho iqondise amakhasimende avela kunombolo yabantu efanayo, ungakhetha ukubaqondisa ngezikhangiso ezifanayo ngokusekelwe kokuncamelayo nezithakazelo zabo. Uma usudale izingxenye zezethameli zakho, ungakwazi bese ukhetha inkundla yokukhangisa yomkhankaso wakho wokumaketha kabusha. Kwalokhu, I-Google inikeza amamodeli entengo amathathu ahlukene: Izindleko Ngezinkulungwane Ngemibono (CPM), Izindleko Ngokuchofoza ngakunye (CPC) kanye ne-Cost Per Acquisition (CPA).

Ukuphinda uqondise kungase kube indlela enhle yokukhomba izethameli ezintsha ngemikhiqizo namasevisi akho. Ngokwesibonelo, uma usanda kwethula umugqa omusha wobucwebe, ungasebenzisa ukuqondisa kabusha ukuze wethule iqoqo lakho elisha. Ungasebenzisa futhi ukukhomba kabusha ukuze umakethe ezivakashini ezishiye isayithi lakho ngaphandle kokuthenga lutho.

Ukukhomba kabusha kusebenza ngokusebenzisa ubuchwepheshe obusekelwe kukhukhi. Lobu buchwepheshe buvumela izinkampani ukuthi zilandelele izethameli zazo ngokungaziwa futhi zizithumele izikhangiso ezifanele ezisuselwe kuzintshisekelo zazo. Futhi ibavumela ukuthi basebenzise umlando wokuphequlula ukuze baqondise izethameli zabo ngezikhangiso ezifanele. Ngenxa yalokho, imikhankaso yokuqondisa kabusha iholela kumthelela omuhle kubasebenzisi abaningi.

Imikhankaso yokukhomba kabusha ikusiza ukuthi ukholise amakhasimende okungenzeka ukuthi anikeze umkhiqizo wakho elinye ithuba futhi wenze amakhasimende akhona asebenze. Futhi kuyindlela enhle yokukhumbuza abantu okungenzeka baphumile kuwebhusayithi yakho. Uma izivakashi zakho zishiya iwebhusayithi yakho ngaphandle kokuthatha isinyathelo, ukuphinda uqondise imikhankaso kuzokuvumela ukuthi uxhumane nabo futhi.

Amagama angukhiye angalungile

Ukusebenzisa amagama angukhiye angalungile kumkhankaso wakho we-Adwords kungakusiza ugweme ukuchofoza okungafunwa ngokunciphisa inani lokuchofoza okungaguquki. Ungakwazi ukwengeza amagama angukhiye angalungile kumazinga ahlukene, kufaka phakathi umkhankaso uwonke noma amaqembu esikhangiso athile. Nokho, kubalulekile ukukhetha izinga elifanele lomkhankaso wakho, njengoba ukwengeza amagama angukhiye angalungile ezingeni elingalungile kungamosha umkhankaso wakho. Ngokuvimbela amagama ajwayelekile afana “i-ninja air fryer”, ungenza izikhangiso zakho zicace kakhulu futhi wonge imali.

Isinyathelo sokuqala sokwenza uhlu lwamagama angukhiye angalungile ukuhlola umbiko wakho wamatemu okusesha. Lokhu kuzokwazisa ukuthi yimaphi amagama okusesha abalulekile ebhizinisini lakho. Ungasebenzisa futhi umbiko ukuze wenze ngcono amagama akho angukhiye. Uma uqaphela inombolo ephezulu yamagama angukhiye angabalulekile, ungawengeza ohlwini lwakho lwamagama angukhiye aphikisayo e-AdWords.

Ukwengeza amagama angukhiye angalungile akuyona inkimbinkimbi njengoba ungase ucabange. Ungalandela okokufundisa okusemthethweni kwe-Google ukuze uqiniseke ukuthi usebenzisa indlela engcono kakhulu yokwengeza amagama angukhiye angalungile kumkhankaso wakho we-Adwords. Uma usukwenzile lokho, uzokwazi ukwenza lula ithrafikhi yakho futhi unciphise ukuchitha imali kwezikhangiso.

Amagama angukhiye angalungile nawo awusizo ekuthwebuleni abaphambili kanye nokuvimbela izikhangiso ukuthi ziboniswe kusesho olungabalulekile. Ngokwesibonelo, uma ibhizinisi lakho lithengisa amathoyizi ezinja, ungafaka amagama angukhiye angalungile osesho oluhlobene nenja. Ngokusebenzisa amagama angukhiye aphikisayo, I-Google ngeke ihambisane namagama angukhiye okufanisa okubanzi nosesho oluhlobene nezinja.

Ukwengeza amagama angukhiye angalungile kumkhankaso wakho kufana kakhulu nokwengeza amagama avumayo. Umehluko kuphela ukuthi amagama angukhiye anegethivu engezwa ngophawu lokususa (-). Ngokungeza amagama angukhiye angalungile kumkhankaso wakho, ungavimba amagama okusesha athile. Ngokwesibonelo, ukusebenzisa izicathulo ezifanayo okunegethivu kuzovimbela isikhangiso sakho ekuboniseni usesho oluqukethe umusho oqondile “izicathulo ezigijima.” Nokho, lokhu akusho ukuthi ngeke uthole eminye imiphumela yosesho yamanye amatemu ahlobene.

I-AdWords ingelinye lamathuluzi anamandla kakhulu kubakhangisi abaku-inthanethi. Inkundla ingakusiza ukuthi ufinyelele izethameli zakho ngokuphromotha imikhiqizo yakho namasevisi ngokukhangisa okuhlosiwe. Ngaphandle kwe-AdWords, ungasebenzisa nezinye izinkundla ze-PPC njengezikhangiso ze-Facebook ne-Instagram, Izikhangiso ze-Twitter, kanye nezikhonkwane ezinyusiwe ze-Pinterest. Ungasebenzisa futhi Izikhangiso zenjini yokusesha, njengezikhangiso ze-Bing ukukhuthaza iwebhusayithi yakho.

Izikhangiso zombhalo

Ukudala izikhangiso zombhalo we-Adwords ezisebenzayo kudinga ulwazi namakhono. Kubalulekile ukubhala izikhangiso ezizoyenga abasebenzisi ukuthi bachofoze isixhumanisi futhi bathenge. Ikhophi yesikhangiso kufanele ibe nokubizelwa esenzweni okucacile, intengo, ukukhushulwa, kanye nemininingwane mayelana nomkhiqizo noma isevisi. Kufanele futhi iqondiswe kumadivayisi amaningi futhi isebenzise igama lomkhiqizo. Indlela engcono kakhulu yokwandisa ukusebenza kahle kwezikhangiso zakho zombhalo we-Adwords ukuzithuthukisa futhi uzenze zibonakale kakhulu..

Uma udala isikhangiso sombhalo we-AdWords, kufanele ucabangele ubude bombhalo. Isikhangiso esijwayelekile se-Google siqukethe izinto ezinhlanu, kuhlanganise nesihloko esithi 25 abalingiswa, ezimbili Incazelo Imigqa ye 35 izinhlamvu ngamunye, kanye ne-URL yokubonisa engaqukatha kufika 255 abalingiswa. I-URL kufanele ibe kusizinda sezinga eliphezulu elifanayo njengekhasi lokubikezela. Nakuba kungeyona impoqo, kuwumqondo omuhle ukuxhuma amagama angukhiye kusixhumanisi esibonisiwe, uma kunesidingo.

Izikhangiso zombhalo we-AdWords ziyindlela enhle yokukhangisa ibhizinisi lakho. Ungasebenzisa imigqa emibili yombhalo kuze kube 35 izinhlamvu ubude, futhi kufanele uqiniseke ukuthi umlayezo wakho uyabandakanya futhi ubizela esenzweni. Ungakwazi futhi ukunweba ulwazi olufaka esikhangisweni sakho ngokudala i-akhawunti nge-AdWords. Yize izinketho zokwelula izikhangiso zombhalo we-AdWords zincike ohlotsheni lomkhangisi onguye, ukunweba ulwazi esikhangisweni sakho kungaba yindlela enhle yokuthola ukuchofoza okuningi futhi wenze ukuthengisa okwengeziwe.

Ukuze ukwandise ukusebenza kahle kwezikhangiso zakho zombhalo we-Adwords, kufanele usebenzise ikhasi lokufika elilungile kubo. Ukukhetha ikhasi lokubikezela elingalungile kungavala abasebenzisi futhi kuphumele emazingeni aphansi okuguqulwa. Ngaphezu kwalokho, kufanele uhlale uhlola futhi uzama ngezikhangiso zakho ukuze uthuthukise indlela ezisebenza ngayo. Ngeke wazi ukuthi yini ezosebenza nokuthi yini engeke isebenze, ngakho ungesabi ukuzama!

I-AdWords yethule ifomethi entsha yezikhangiso zombhalo, okunikeza abakhangisi isikhala esengeziwe sokubonisa imikhiqizo namasevisi abo. Izikhangiso zombhalo onwetshiwe zidinga ukubhalwa kabusha kancane, kodwa bakunika isikhala esiphindwe kabili.

Ukufanisa ibinzana

Ukufanisa imisho ku-Adwords kuyindlela enembe kakhudlwana yokukhomba izikhangiso zakho, futhi inikeza izinga eliphezulu lokulawula. Uma ukhetha le nketho, isikhangiso sakho sizovela kuphela uma umbuzo wosesho uqukethe umusho oqondile owukhethile. Ungakwazi ngisho nokufaka amagama ngaphambi nangemuva kwebinzana. Usengakwazi ukufinyelela izethameli eziningi usebenzisa lolu hlobo lokukhomba.

Ukufanisa ibinzana kudinga ukuthi usebenzise incazelo yegama elingukhiye embuzweni wakho, futhi ikuvumela ukuthi ufake umbhalo owengeziwe esikhangisweni sakho. Uhlobo lokufanisa alusa-odwe ngokuqinile, njengoba ukufunda ngomshini kwe-Google kuhle ngokwanele ukuhlukanisa ukuthi ukuhleleka kwamagama kubalulekile noma cha. Kufana nokufanisa okubanzi ngoba ungasebenzisa ukufanisa ibinzana ukuze ubonise izikhangiso kubantu abafuna amagama angukhiye ahlobene.

Ukuze usebenzise amagama afanayo, kufanele uqale uqinisekise ukuthi amagama akho angukhiye anevolumu eyanele yokusesha. Ukusebenzisa amagama angukhiye ahlukile afanayo kuzokwandisa ukufinyelela kwakho futhi kukunike ikhono lokukhomba amagama angukhiye anevolumu yokusesha ephansi. Lolu hlobo lokumatanisa luphoqa abathengisi bokusesha ukuthi banakekele kakhudlwana esu labo le-SEM kanye nokwenza kahle.

Bese, ungasebenzisa amagama angukhiye aphikisayo. Ukuphikisa kwemisho yokufanisa engeza a “” ekuqaleni nasekupheleni kwegama. Ngokwesibonelo, uma usebenzisa +idatha +isayensi, ngeke ubone izikhangiso uma kukhona ezicingayo “okusha” noma “okusha.” Okuphikisayo kokufanisa imisho nakho kuyasiza ekuvimbeni amagama angukhiye wokufanisa abanzi.

Kunezinhlobo ezintathu eziyinhloko zokufanisa imisho ebalulekile etholakala ku-Adwords: ukufana okubanzi, ukuhambisana kwamagama, kanye nomdlalo wangempela. Ungakhetha uhlobo lokufanisa olungcono kakhulu kuye ngezidingo zebhizinisi lakho. Uma ungayitholi imiphumela emihle ngokufana okubanzi, unganciphisa amagama akho angukhiye ukuze afane nemisho. Ungaphinda ufake okuhlukile okusondelene noma amagama afanayo ukuze unciphise ivolumu yakho yosesho.

NgoSepthemba, I-Google iguqule i-algorithm ye-Prase Match ukuze inembe kakhudlwana. Manje, uma usebenzisa i-Prase Match, izikhangiso zakho ngeke zifane nemisho eqondile nje, kodwa nokuhlukahluka kwalawo magama. Lokhu kusho ukuthi isikhangiso sakho sizohambisana kakhulu ne-niche yakho.

Amagama angukhiye anevolumu yokusesha ephezulu

Uma ufuna ukuthola izivakashi eziningi kusayithi lakho, kufanele ukhethe amagama angukhiye anevolumu yokusesha ephezulu. Umthamo wokusesha ungatholwa ngokubheka ukuthi leli gama lithola ukusesha okungaki ngenyanga ezinyangeni eziyishumi nambili ezedlule. Bese, bheka umncintiswano walelo gama elingukhiye: bangaki abakhangisi abaqhudelana ngegama elingukhiye elifanayo nokuthi ziyini izindleko zabo ngokuchofoza ngakunye. Lolu lwazi lubalulekile ekuhleleni umkhankaso wakho we-SEM.

Amagama angukhiye anevolumu yokusesha ephezulu abonisa ukuthi amakhasimende akho afuna ulwazi ngesihloko esithile. Lawa makhasimende kungenzeka aphendukele ku-Google ukuze athole izimpendulo zemibuzo yawo. Ukusebenzisa amagama angukhiye evolumu yokusesha ephezulu kuzothuthukisa izinga lenjini yokusesha yesayithi lakho nokuqwashisa ngomkhiqizo. Ngaphezu kwalokho, kuzokusiza ukuthi uthole ithrafikhi eyengeziwe.

Nokho, akuwona wonke amagama angukhiye anevolumu yokusesha ephezulu asebenzayo kumkhankaso wakho. Ngokwesibonelo, umkhankaso wokuhlinzwa wamehlo we-laser ungase ungazuzi ngamagama angukhiye wevolumu yokusesha ephezulu. Ngokungqubuzanayo, umkhankaso wethawula lephepha ungazuza kumthamo ophansi wokusesha. Ngaphezu kwalokho, amagama angukhiye evolumu yokusesha ephansi kulindeleke ukuthi abe nokuncintisana okuncane. Lokhu kusho ukuguqulwa okungcono.

Amagama angukhiye anevolumu ephezulu ngokuvamile abiza kakhulu kunamagama angukhiye anevolumu ephansi, kodwa bazokutholela ithrafikhi eyengeziwe. Nokho, kufanele ukhumbule ukuthi amagama angukhiye evolumu ephezulu anokuncintisana okuphezulu kunamagama angukhiye wevolumu ephansi. Ngaphezu kwalokho, amagama angukhiye anevolumu ephezulu kunzima ukuwabeka ezingeni. Noma kunjalo, bafanele imali eyengeziwe uma ungakwazi ukudlula umncintiswano.

Enye indlela yokuthola amagama angukhiye wevolumu ephezulu ukusebenzisa umhleli wegama elingukhiye. Ikuvumela ukuthi useshe ukuhluka kwamagama angukhiye ahambisana nebhizinisi lakho. Isihleli segama elingukhiye siphinde sinikeze izinketho zokuhlunga ukuze ukwazi ukukhipha amagama angukhiye asevele asetshenziswe ku-Adwords. Ngamagama angukhiye anevolumu ephezulu, ungasebenzisa ngisho nethuluzi lokucwaninga elingukhiye.

Ukuze uthole amagama angukhiye anevolumu yokusesha ephezulu, udinga ukwazi ukuthi bangaki abantu abasesha leyo migomo ku-Google njalo ngenyanga. Lokhu kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye ozowaqondisa futhi uwasebenzise ekwenzeni iwebhusayithi yakho ibe ngcono.

Ibhidi ngemibandela yophawu lokuhweba

Eminyakeni yakamuva, Google has removed some of the restrictions on bidding on trademarked terms in Adword campaigns. This allows brands to display their ads on search results when a potential customer searches for the brand name. Nokho, there are some guidelines to keep in mind when bidding on trademarked terms.

Okokuqala, don’t use trademarked terms in your ad copy. If you do so, usengozini yokwephula izinqubomgomo zezimpawu zokuhweba. Ukusebenzisa amatemu anophawu lwentengiso kukhophi yakho yesikhangiso kuzoholela ekutheni isikhangiso sakho sivele emiphumeleni yosesho lwe-Google njengesimbangi. Futhi kuwukwephula izinqubomgomo zophawu lokuhweba futhi kungaholela esikhalazweni esivela enkampanini ephethe uphawu lokuhweba. Ukuze ugweme noma yimiphi imiphumela yezomthetho noma yokuziphatha, be sure to monitor your competitors’ Adwords activity. Uma ubona ukuthi umuntu oqhudelana naye ubelokhu ebhida ngamagama emikhiqizo yakhe, ungathatha amasu afanelekile akhokhelwayo nangokwemvelo ukuze unciphise umonakalo.

Ngenkathi amabhidi wophawu lokuhweba anganciphisa kakhulu ithrafikhi yezinto eziphilayo, basengaba nomthelela omubi kumava amakhasimende. Izikhangiso zabo zizokhonjiswa eduze kokufakwa kuhlu kwezinto eziphilayo futhi zingaholela ekuhlangenwe nakho okubi kwamakhasimende. Kungakho amabhrendi kufanele acabangele ukukhawulela ukubhida kophawu lwentengiso. Le mikhawulo ingasukela ekuvinjweni okuphelele kokubhida kumagama angukhiye anebhrendi kuya kuziqondiso ezithile zokuthi yimaphi amagama angukhiye avunyelwe. Ungakwazi futhi ukubeka umkhawulo emikhangisweni kanye nezindawo ukuze uvimbele izimbangi zakho ekubhideleni imigomo yakho enophawu.

Uma ungenaso isiqiniseko sokuthi ungakwazi yini ukubhida ngethemu lophawu lokuhweba, thintana ne-Google futhi uthole ikhophi yemigomo ephawuliwe. Ungakwazi ukusebenzisa le migomo ezikhangisweni zakho njengamagama angukhiye kanye nobufakazi bomphakathi. Kodwa uma ukhathazekile ngokuphulwa komthetho, bese uthintana nomuntu ophethe i-akhawunti yakho bese ubuza ngamalungelo akho.

Uma oqhudelana naye esebenzisa uphawu lwakho lokuhweba, ungase uthande ukucabangela ukuhambisa isikhalazo sokwephulwa kophawu lwentengiso ku-Google. It’s a risky tactic because it can hurt your quality score and increase your cost per click. If you don’t want to risk getting sued, you might want to consider adding a negative keyword to your Adwords account instead.

To start your Adwords campaign, you should scan through your website for keywords related to your business. After this, you should select a match type, okuchaza ukuthi i-Google ifana eduze negama lakho elingukhiye. Ungakhetha kusuka ngqo, umusho, noma izinhlobo zokufanisa okubanzi ezilungisiwe. Uhlobo oluqondile lokufanisa uhlobo olucaciswe kakhulu lokufanisa, kuyilapho ibinzana kanye nezinhlobo ezibanzi zokufanisa kuyizona ezivame kakhulu.

Izindleko

Uma ucubungula ukuthi ungachitha malini ku-Adwords, kubalulekile ukuqonda izindleko zamagama angukhiye. Lezi yizingxenye ezibalulekile zesabelomali sakho, kodwa futhi kufanele uqaphele inani labaqhudelana nabo esikhaleni esifanayo sesikhangiso. Ungasebenzisa i-Google Keyword Planner ukuthola inombolo yokusesha kwamagama angukhiye ku-niche yakho.

Izindleko ngokuchofoza ngakunye ku-AdWords ziyahlukahluka kuye ngegama elingukhiye nomkhakha. Nokho, izindleko ezimaphakathi cishe $2.32 ngezikhangiso zosesho kanye $0.58 ukuze kuboniswe izikhangiso. Ukuze uthole imininingwane eyengeziwe, vakashela ikhasi le-Google AdWords metrics. Futhi, khumbula ukuthi izindleko zakho zizonke zincike ku-Quality Score yamagama akho angukhiye kanye nama-SERPs owaqondisayo. Ukuphakama kwakho kwekhwalithi Score, umkhankaso wakho we-AdWords uzobiza kancane.

Izinga lokuchofoza (I-CTR) enye into enomthelela ezindlekweni zomkhankaso. Ungakwazi ukunquma i-CTR yomkhankaso wakho wesikhangiso ngokuhlukanisa inombolo yemibono ngenombolo yokuchofoza. Lesi silinganiso sisetshenziswa amabhrendi amaningi ukucacisa ukusebenza kahle kwemikhankaso yabo yezikhangiso. Ngokwalesi sizathu, ukuthuthukisa i-CTR kufanele kube umgomo wokuqala wanoma yimuphi umkhankaso we-AdWords.

I-Google AdWords iyinkundla yokukhangisa enamandla ekuvumela ukuthi ufinyelele izethameli eziqondiswe kakhulu. Ngezigidi zabasebenzisi bokusesha, I-AdWords ingalungiselelwa ukuthi ishibhile noma ibize ngokuthanda kwakho. Ungakhetha ibhajethi yakho, futhi ushintshe ngisho nohlobo lokukhangisa okhetha ukuluqalisa.

Lapho unquma ngohlobo lwamagama angukhiye ozowaqondisa, kufanele uqiniseke ukuthi amagama angukhiye ahambisana ne-niche oyiqondise. Zama ukusebenzisa amagama angukhiye ukuze uthole imibono. Ibhidi encane ngegama elingukhiye ngalinye ku-AdWords ingamasenti amahlanu, futhi amagama angukhiye abiza kakhulu azoyala $50 noma ngaphezulu ngokuchofoza ngakunye.

Ukuqalisa

Ukuze wenze okuhle ngomkhankaso wakho wokukhangisa we-Adwords, udinga ukwazi ukuthi ungayibala kanjani i-CPA yakho (izindleko ngokutholwayo ngakunye) nokuthi ungasetha kanjani ibhidi ye-Adwords efanele. Kufanele futhi ulandelele ukuguqulwa kwakho, kusuka egameni elingukhiye kuye ekhasini lokubikezela ukuze lithengiswe. Ungasebenzisa i-Google Analytics, okuyiSoftware yamahhala njengeSevisi. Amanye amathuluzi okuhlaziya okumaketha nawo ayatholakala.

Uma usukhethile igama elingukhiye, uzodinga ukudala isikhangiso esiphoqayo esiyenga abathengi ukuthi bachofoze kuso. Kufanele ihambisane nesihloko sekhasi, qukethe igama elingukhiye lebha yokusesha ye-Google, futhi kube kafushane. Incazelo yesikhangiso kufanele igxile ezinzuzweni zomkhiqizo noma zesevisi noma okunikezwayo okukhethekile, futhi iphethe ngobizo olunamandla lwesenzo.

Uma umusha ku-Adwords, ungalenzi iphutha lokusebenzisa imali eningi emkhankasweni wakho wokuqala. I-Google inikezela ngamathuluzi amahhala ukukusiza ukuthi uphathe umkhankaso wakho we-Adwords futhi uphendule imibuzo. Kodwa khumbula ukuthi le nkundla iyinkimbinkimbi futhi udinga ukuba nesineke ukuze uyifunde. Noma ukwazi ukwenza kahle i-Adwords ezinsukwini ezimbalwa zokuqala, kusabalulekile ukuzibophezela okungenani izinyanga ezintathu.

Uzofuna futhi ukumisa ibhajethi. Nakuba lokhu kuzwakala njengenqubo eyinkimbinkimbi, empeleni kulula kakhulu. Kubalulekile ukukhumbula ukuthi isabelomali sakho sihambisana nezinjongo zakho kanye nesikhathi sonyaka osebenzisa ngaso insizakalo. Ngokwesibonelo, ungahlobanisa umkhankaso wakho we-Adwords nomkhankaso wokubuyela esikoleni, kanye nomkhankaso wakho Wokuthengisa Kweholide onendali yokuphela konyaka.

Isabelomali sakho sansuku zonke sizohlukaniswa ngokulinganayo phakathi kwemikhankaso yakho, ukuze ukwazi ukwaba amanani ahlukene kumkhankaso ngamunye. Ungaphinda unqume ukwaba isabelomali sakho ngendlela ehlukile emikhankasweni eyahlukene, futhi uyishintshe kamuva. Ungakwazi ukusetha amabhidi ngokwakho noma uvumele i-Adwords iwasethe ngokuzenzakalelayo. Ukubhida mathupha kuzokunikeza ukulawula okukhulu kubhajethi yakho.

Ngaphambi kokuqalisa umkhankaso wakho we-Adwords, udinga ukuhlela amagama akho angukhiye. Ungakwenza lokhu usebenzisa i-Keyword Planner ku-Google Adwords. Leli thuluzi litholakala esigabeni samathuluzi. Ikunikeza izinketho ezimbalwa zokukhetha amagama angukhiye alungile. Amagama angukhiye anquma ukuthi izikhangiso zakho zizovela kanjani kuzithameli ezithile.

Ukudala umkhankaso

Ngaphambi kokudala umkhankaso, udinga ukwazi ukuthi yiziphi izinjongo zomkhankaso wakho. Ungakhetha ezinhlobonhlobo zezinketho zamagoli, njengokuthengisa, ihola, ithrafikhi yewebhusayithi, ukucatshangelwa komkhiqizo nomkhiqizo, nokuqwashisa ngomkhiqizo. Ungakwazi futhi ukudala umkhankaso ngaphandle kwemigomo, lapho ungasetha amapharamitha ngendlela ofisa ngayo.

Kunezinhlobo ezimbili zomdlalo: ukufana okubanzi kanye nokulinganisa okuqondile. Ukufanisa okubanzi kuwukuzenzakalelayo, futhi ikuvumela ukuthi ukhethe ububanzi bamagama angukhiye, kuyilapho ukufana okuqondile kukuvumela ukuthi ukhethe igama elingukhiye elilodwa noma ibinzana. Ungaphinda ukhethe ukungafaki amagama angukhiye athile noma imishwana emkhankasweni wakho, njengamagama angukhiye angalungile.

Ukudala umkhankaso ku-Adwords kulula uma une-akhawunti ye-Google. Kuthatha amaminithi ambalwa ukudala i-akhawunti futhi uqale ukukhangisa. Ngemva kokudala i-akhawunti, uzodinga ukukhetha ibhajethi, khetha izethameli zakho ozihlosile, setha amabhidi, bese ubhala ikhophi yesikhangiso.

I-AdWords isebenza ngezindleko zokuchofoza ngakunye (I-CPP) imodeli, ngakho ibhajethi yakho izonquma inani lokuchayeka okutholayo. I-Google ingakwazi ukusethela ibhidi ngokuzenzakalelayo, noma ungayisetha ngesandla ngesihleli segama elingukhiye. Qiniseka ukuthi ukhumbula ukuthi umkhankaso ogcwele uzodinga isikhathi esiningi kunalokho obukulindele.

Isihloko nencazelo ku-AdWords ingaqukatha kufika 160 abalingiswa. Qiniseka ukuthi mafushane futhi ubamba ukunaka komsebenzisi. Ungakhohlwa ukufaka ucingo esenzweni, noma ngabe ikhodi yesaphulelo noma umnikelo. Uma isikhangiso sakho singaphoqi, ngeke uthole ukuchofoza ezithamelini.

Ukulungiselela umkhankaso wakho

Kunezici ezimbalwa okufanele uzicabangele lapho ulungiselela umkhankaso wakho ku-Google Adwords. Okokuqala, khumbula ukuthi akuyona yonke imikhankaso eyenziwa ngokulingana. Ukunikeza izinga elibalulekile emkhankasweni ngamunye kuzonquma ukuthi ungakanani umsebenzi okufanele wenziwe ukuwuthuthukisa. Okubalulekile 1 imikhankaso kufanele ithole umzamo omncane, kuyilapho kuqala 2 futhi 3 imikhankaso idinga umzamo owengeziwe. Ngokwesibonelo, ukuthuthukiswa kwe 10% Ngokubalulekile 1 umkhankaso uzoveza ukukhuphuka kwemali engenayo engu-$50k, ngenkathi a 10% ukuthuthukiswa kokubalulekile 3 umkhankaso uzoveza ukukhuphuka kwemali engu-$100k. Ngokwesinye isandla, uma umkhankaso ukhiqiza u-$5k wemali engenayo futhi ubalwa njengokubalulekile 3 ohlwini lwezinto ezibalulekile, kuzodinga ukuthuthukiswa okungu-10X (100%) ukufinyelela umnikelo ofanayo. Ngakho-ke kubalulekile ukuhlaba umkhosi imikhankaso engasebenzi kahle ukuze kuthuthukiswe nemikhankaso esebenza ngokweqile ukuze kunwetshwe.

Ukuthuthukisa umkhankaso wakho ku-Google Adwords kudinga ukuhlola njalo nokulungisa. Ungasebenzisa uhlu lokuhlola ukuze uthole ukuthi yiziphi izici okudingeka zilungiswe. Izindawo ezinkulu ezidinga ukulungiswa zihlanganisa ikhophi yesikhangiso, ukuqondisa kwesikhangiso, nokukhetha igama elingukhiye. Ngaphezu kwalokho, okuqukethwe kwekhasi lokubikezela kufanele kuthuthukiswe, kanjalo.

Nakuba ukuthuthukisa umkhankaso wakho ku-Google Adwords kubalulekile, kubalulekile ukugxila enjongweni ebaluleke kakhulu yomkhankaso wakho: inzuzo! Noma i-CPC yegama elingukhiye ingathinti ngokuqondile umugqa ongezansi, isengakwazi ukukhulisa ukuguqulwa. Lokhu kubaluleke kakhulu uma usebenza ohlangothini oluphambili lwezikhangiso ze-Google, lapho ukuguqulwa kuvame ukungasheshi.

Ukuze wenze umkhankaso wakho usebenze ngesabelomali esilinganiselwe, cabanga ukwengeza amagama angukhiye anembe kakhudlwana. Amagama angukhiye anomsila omude akuvumela ukuthi ubhale izikhangiso ezingcono futhi andise umthelela womkhankaso wakho. Ukwengeza amagama angukhiye anemba kakhudlwana emikhankasweni yakho kufanele kube ukugxila okukhulu kwemizamo yakho yokuphatha i-akhawunti ye-PPC. Ungasebenzisa futhi i-Google Analytics ukuze uhlaziye ukusebenza kwewebhusayithi yakho. Leli thuluzi lizokunikeza imininingwane enemininingwane mayelana nokuziphatha kwamakhasimende nokuthi azulazula kanjani kuwebhusayithi yakho.

Isinyathelo esilandelayo sokuthuthukisa umkhankaso wakho ku-Google Adwords ukunquma ukuthi imiphi imigomo umkhankaso wakho okufanele uyifinyelele. Ngokwesibonelo, umgomo wakho wokwandisa ukuzibandakanya kwamakhasimende? Noma ukwandisa ukuthengisa? Ngaleso sizathu, imikhankaso yakho yezikhangiso kufanele ithuthukiselwe ukubonakala nokuguqulwa.

Ukuze uphumelele nge-Adwords, kubalulekile ukuqonda izingxenye ezihlukahlukene zalolu hlelo. Lokhu kufaka Izindleko ngokuchofoza ngakunye, Isikolo sekhwalithi, Imodeli yokubhida, kanye nemiphumela yokulandelela. Ngaphezu kwalokho, kubalulekile ukuqonda indlela yokukhulisa amandla omkhankaso wakho. Ngokusebenzisa isu elilungile, ungakwazi ukwandisa ukuguqulwa kwakho futhi ukhuphule amamajini enzuzo yakho.

Izindleko ngokuchofoza ngakunye

Kunezindlela ezimbili zokunciphisa izindleko ngokuchofoza ngakunye ku-Adwords. Enye indlela iwukuba uqondise i-geo ukukhangisa kwakho endaweni ethile. Lokhu kuzonciphisa inani lokuchofoza okungabalulekile. Enye indlela ukusebenzisa i-Google Analytics. I-Google Analytics ihlinzeka ngemininingwane ejulile emikhankasweni yakho yezikhangiso.

Enye indlela yokwehlisa izindleko ngokuchofoza ngakunye ukuthuthukisa ukucaciswa kwegama lakho elingukhiye. Ngokuqinisekisa ukuthi iqembu lakho lesikhangiso ligxile emishwaneni ethile (njenge “qasha ikhaya leholide eTampa”), ungathuthukisa ukusebenza kweqembu lakho lesikhangiso. Izindleko ngokuchofoza ngakunye ziyahlukahluka kuye ngamagama angukhiye, imboni, kanye nendawo. Ngokwesilinganiso, kubiza nxazonke $1 ku $2 ngokuchofoza ngakunye kumanethiwekhi okusesha, futhi cishe okufanayo kumanethiwekhi okubonisa. Izindleko ngokuchofoza ngakunye zibalwa ngokuphindaphinda inani lezindleko ngokuchofoza ngakunye ngenani lezikhathi isikhangiso esichofozwa ngazo.

Enye indlela yokwehlisa izindleko ngokuchofoza ngakunye ku-Adwords ukugxila kumagama angukhiye anomsila omude anevolumu yokusesha ephansi kanye nenhloso yokusesha ebonakala ngokucacile.. Isizathu saleli su ukuthi amagama angukhiye anomsila omude aheha amabhidi aphansi kunamagama angukhiye ajwayelekile. Ngaphezu kwalokho, amagama angukhiye omsila omude anokuncintisana okuphansi, okusho ukuthi mancane amathuba okuthi bahehe ama-CPC aphezulu.

Nakuba izindleko ngokuchofoza ngakunye kuyimethrikhi eyodwa okufanele iqondise inqubo yakho yokwenza izinqumo, izindleko zokutholwa ngakunye kufanele kube ukugxila kwangempela kwe-PPC. Qiniseka ukuthi ukhulisa izindleko zakho ngokutholwayo ngakunye ngokuya ngesilinganiso sakho senzuzo. Ngale ndlela, ungaheha amakhasimende amaningi futhi ukhuphule ukuthengisa ngaphandle kokuphuka. Ngaphezu kwalokho, ungathuthukisa ikhwalithi yokutholwa kwamakhasimende akho kanye namazinga okuguqulwa ngokuthuthukisa izindleko zeziteshi zakho zokumaketha.

Okokugcina, kufanele ucabangele imboni yakho kanye nezinga lokuncintisana. Ngokwesibonelo, izindleko ngokuchofoza ngakunye kwezinkonzo zomthetho zingase zibe khona $6, kuyilapho okufanayo ezinsizeni zokuqashwa kuseduze $1. Nokho, izindleko ngokuchofoza ngakunye kwemikhankaso ye-e-commerce zingabiza amadola ambalwa nje. Ngakho, kungcono ukusebenzisa amagama angukhiye anekhwalithi ephezulu ne-CPC ephansi.

Izindleko ngokuchofoza ngakunye kwe-Adwords zinqunywa endalini. Ibhidi yakho iphezulu, maningi amathuba okuthi uthole indawo enhle yesikhangiso.

Isikolo sekhwalithi

Isikolo sekhwalithi ku-AdWords inombolo enquma ukuhambisana kwesikhangiso sakho. Kuyisilinganiso esisuka kwesisodwa siye kweshumi futhi sibonisa ukuthi isikhangiso sakho sibaluleke kangakanani. Izikolo zekhwalithi ephezulu zizoholela ezindlekweni eziphansi ngokuchofoza ngakunye kanye nezinga eliphezulu lezikhangiso zakho. Ukwandisa isikolo sakho sekhwalithi, lungiselela ikhasi lakho lokubikezela kanye namagama angukhiye.

Isikolo sekhwalithi akuyona imethrikhi ngayinye; kufanele ihambisane namanye amamethrikhi. Ngokwesibonelo, uma ikhasi lakho lokubikezela liqukethe igama elingukhiye elithi 'amapeni aluhlaza,’ khona-ke isikhangiso sakho kufanele sibe nepeni eliluhlaza okwesibhakabhaka. Uma ikhasi lakho lokubikezela lingenalo leli gama elingukhiye, khona-ke i-Quality Score yakho izoba ngaphansi.

Ukuthuthukisa Ikhwalithi yakho kuzothuthukisa izikhangiso zakho’ ukuma emiphumeleni yosesho ye-organic. Nakuba kuyithuluzi lokuxilonga eliwusizo, I-Quality Score ayiyona inkomba yokusebenza ebalulekile (I-KPI) ngaphakathi futhi ngokwayo. Kunalokho, liyinkomba yemikhankaso eyimpumelelo. Ngokwalesi sizathu, kufanelekile ukufunda okuningi ngangokunokwenzeka mayelana nezici eziwuthintayo.

Nakuba kungase kube nzima ukukala amaphuzu ekhwalithi, kunezinyathelo eziyisisekelo ongazithatha ukuze uthuthukise isikolo sakho. Okokuqala, hlaziya ikhophi yakho yesikhangiso. Hlola ukuthi ingabe iqukethe isiphakamiso sokuthengisa esiyingqayizivele, i-CTA efanelekile, noma kokubili. Ungakwazi futhi ukuqapha izikhangiso zakho’ I-CTR. I-CTR ephezulu isho ukuthi izikhangiso zakho zibalulekile, kodwa i-CTR ephansi isho ukuthi azikho.

Isikolo sekhwalithi ye-AdWords sinqunywa izici ezihlukahlukene. Isikolo esihle sekhwalithi sizothuthukisa ukubekwa kwesikhangiso sakho futhi sizophumela kumabhidi e-CPC ashibhile. Nakuba abanye abadayisi bengase babheke lokhu njengokubi, ukusebenza ngomphumela wakho Wekhwalithi kuzokusiza uthuthukise ukubonakala nokusebenza kwesikhangiso sakho.

Ukuphakama kwakho kwekhwalithi Score, imali eningi oyokwazi ukuyisebenzisa emikhankasweni yezikhangiso. Lokhu kungenxa yokuthi i-Google isebenzisa amaphuzu afana ne-organic ranking algorithms ukunquma ukuthi yiziphi izikhangiso ezifaneleka kakhulu. Lizobe selibuyisela angcono kakhulu kulabo okungenzeka baguquke.

Imodeli yokubhida

Uma uqala umkhankaso ku-Google Adwords, udinga ukunquma ukuthi yiliphi isu lebhidi ofuna ukulisebenzisa. Kunezinketho ezimbili eziyisisekelo zalokhu. Okokuqala ukulandelela ukuguqulwa okusebenzayo, okunconyelwe imikhankaso ehlanganisa izinhlobo eziningi zokuguqulwa. Enye inketho i-CPC yezandla. Le nketho idinga umsebenzi wezandla owengeziwe futhi kufanele isetshenziswe emkhankasweni ngaphambi kokuthi isetshenziswe.

Ukubhida kwe-CPC okwenziwa ngesandla kuyindlela ongalawula ngayo izindleko zakho ngokuchofoza ngakunye. Le ndlela ibandakanya ukusetha ibhidi ephezulu yeqembu lakho lesikhangiso noma igama elingukhiye. Le ndlela iwusizo emikhankasweni Yenethiwekhi Yokusesha kanye Nenethiwekhi Yokuthenga, njengoba ungakwazi ukulawula izindleko zezikhangiso zakho. Nokho, ukubhida kwe-CPC okwenziwa ngesandla kungase kudide abasebenzisi abasha.

Kubasebenzisi abathuthuke kakhulu, ungalungisa ibhidi yakho ngokushintsha imibandela yokukhomba. Ngokwesibonelo, uma iwebhusayithi yakho ibhekelela iqembu elithile lobudala, ungakwazi ukwandisa ibhidi yakho kulezo zithameli. Indawo yewebhusayithi yakho izophinda ithinte amabhidi, njengoba ufuna ukukhomba abantu abahlala kuleyo ndawo.

Ukubhida kuyingxenye ebaluleke kakhulu yokuphathwa kwe-Adwords. Nokho, kufanele wazi ukuthi yini ofuna ukuyizuza ngomkhankaso wakho ngaphambi kokukhetha imodeli yokubhida. Ngaphezu kwalokho, imikhankaso ehlukene izuza kumasu ahlukene okwandisa amazinga okuguqulwa. Lokhu kusho ukuthi kufanele ukhethe imodeli ekufanele.

Amasu okubhida e-Adwords kufanele ahlale eqashwe eduze. Ufuna ukunciphisa izindleko zomkhankaso wakho wesikhangiso, kodwa kunezikhathi lapho i-algorithm ye-Adwords yenza amaphutha. Uma uwaqaphela la maphutha, ungagwema ukuchitha imali eningi ezikhangisweni. Kungenzeka futhi ukwenza ngokuzenzakalelayo imithetho ezokwazisa uma i-CPC yakho ikhuphuka kakhulu, noma uma i-CPA yakho iphansi kakhulu.

Isu lokubhida elenzelwe imigomo yakho lingakusiza ukuthi usebenzise ibhajethi yakho yokukhangisa ngokugcwele. Ikuvumela ukuthi ubhide ngezinga lokuguqulwa elingcono kakhulu phakathi kwesabelomali. Uma uqondise amakhasimende anemikhuba ephansi yokusebenzisa imali, kungase kudingeke ukuthi ucabangele ukusebenzisa isu lokuguqula kakhulu.

Ukulandelela imiphumela

Lapho ulandelela imiphumela yemikhankaso ye-AdWords, kubalulekile ukwazi umthombo wethrafikhi. Ngaphandle kokulandela ukuguqulwa, imizamo yakho ifana nokukhipha imali ngomsele. Ukwenza izikhangiso ngesikhathi usalinde inkampani yangaphandle ukuthi ifake ikhodi yokulandelela kuwukumosha imali. Kuphela uma ikhodi yokulandelela ifakiwe lapho ungaqala ukulandelela ukuguqulwa kwangempela.

Kufanele ubike imiphumela ye-AdWords ngaphakathi 30 izinsuku. Isizathu salokhu ukuthi i-AdWords inekhukhi elandelela ukuchofozwa kwezikhangiso 30 izinsuku. Le khukhi ibala ukuguqulwa nemali engenayo. Uma ungabiki imiphumela phakathi naleso sikhathi, kulula ukuphuthelwa ukuthengisa.

Ungakwazi ukulandelela i-ROI nge-Google Analytics. Uhlelo lukusiza ukuthi unqume ukuthi izikhangiso zakho zisebenza ngempumelelo kangakanani ngokukunikeza incazelo ye-ROI yombono ngamunye wesikhangiso. Ithuluzi futhi likunikeza amandla okulandelela idatha yokuguqulwa kuzo zonke iziphequluli namadivayisi. Ungasebenzisa le datha ukwenza izinqumo ezingcono zokuthi ungawachitha kuphi amadola akho esikhangiso.

I-Google Analytics iyithuluzi elinamandla lokulandelela imiphumela yemikhankaso ye-Adwords. Uma umkhankaso wakho usumisiwe, I-Google Analytics ikuvumela ukuthi ubone ukuthi izivakashi zisabela kanjani kuzikhangiso zakho. Okokuqala, iya ekhasini le-Google Analytics bese ukhetha umkhankaso wesikhangiso ofisa ukuwukala. Bese, khetha i “Ukuguqulwa” tab bese ubona ukuthi zingaki ukuguqulwa okwenziwe.

Uma usuwazi ukuthi yimaphi amagama angukhiye aguqukayo, ungaqala ukuwangeza eqenjini lakho lesikhangiso njengamagama angukhiye noma ulungise amabhidi akho ngokufanele. Nokho, kufanele ukhumbule ukuthi ukwengeza amagama okusesha njengamagama angukhiye kuzowenza okuncane emkhankasweni wakho ngaphandle uma wenza izinguquko embhalweni wesikhangiso sakho namabhidi..

I-AdWords iyinkundla yokukhangisa ngokuchofoza okukodwa ekuvumela ukuthi udale imikhankaso futhi ukhethe amagama angukhiye ahambisana nebhizinisi lakho.. Okubi ukuthi kungabiza. Nokho, uma kwenziwa kahle, ingakunikeza isisekelo samakhasimende esiphezulu. Futhi kuyindlela enhle yokuthuthukisa ibhizinisi lakho futhi ukhiqize imikhondo.

I-Adwords iyinkokhelo yokuchofoza ngakunye (I-PPC) inkundla yokukhangisa

Khokha Ngokuchofoza ngakunye (I-PPC) ukukhangisa kuwuhlobo lokukhangisa lwe-inthanethi oluvumela abakhangisi bakhokhe kuphela uma umsebenzisi achofoza esikhangisweni sakhe.. Izikhangiso zivela esigabeni sezixhumanisi ezixhasiwe sekhasi lemiphumela yenjini yokusesha, nabakhangisi babhida ngokuya ngevelu yabo ecatshangelwayo yokuchofoza. Izinkundla zokukhangisa ze-PPC ezaziwa kakhulu yi-Google Ads kanye ne-Bing Ads. Kukhona nezinhlelo ezihlinzekwa yi-Yahoo! Sesha Ukumaketha, Facebook, namanye amawebhusayithi.

Ukukhangisa ngokuchofoza ngakunye kunezinzuzo eziningi zamabhizinisi. Kweyodwa, Izikhangiso ze-PPC zingaqala ukuthola ukuchofoza ngokushesha. Nakuba kufanele zigunyazwe yi-platform ngaphambi kokuba zivele, le nqubo ithatha amahora ambalwa kuphela. Uma sekugunyaziwe, bangaqala ukuvela ezindalini futhi bathole ukuchofoza.

Uma usudale umkhankaso, ungakhetha amagama angukhiye athile ukuze avele esikhangisweni. Ukukhangisa kwe-PPC kusebenza kangcono uma amagama akho angukhiye ehambisana nezithameli ozama ukuzikhomba. Amagama angukhiye ayingxenye ebaluleke kakhulu ye-PPC futhi axhuma abakhangisi nezithameli zabo. Amagama angukhiye ayizifinyezo ezijwayelekile zohlu olukhulu lwemibuzo yosesho. Afanisa ukusesha ngokunemba okuningi noma okuncane.

Enye inzuzo enkulu ye-PPC ukuguquguquka ekunikezayo. Kulula ukuvula nokuvala izikhangiso zakho futhi uphathe ibhajethi yakho. Ungakwazi futhi ukulawula izindleko ngokuchofoza ngakunye, nsuku zonke noma ngenyanga. Imikhankaso engcono kakhulu yileyo ehambisana nemali esetshenziswe emiphumeleni.

I-PPC iyinqubo ephindaphindayo, ngakho-ke uzodinga ukucwenga futhi wandise uhlu lwakho lwamagama angukhiye njengoba kudingeka. Lokhu kuzokusiza ukuthi ugweme ukuchitha imali ngokugxila kumagama angukhiye afanele izethameli zakho. Ngokwesibonelo, uma ufuna ukukhomba izethameli zendawo, ungakha umkhankaso mayelana nalawa magama angukhiye futhi ulungiselele amabhidi akho ukuze ufinyelele abantu abaningi. Uzophinde ufune ukuhlukanisa imikhankaso yakho ibe amaqembu amancane ezikhangiso ukuze ukhuphule izinga lokuchofoza futhi wandise isikolo sakho Sekhwalithi.

Ukukhangisa kwe-PPC kuyindlela edumile yokukhangisa. Umgomo womkhankaso we-PPC uwukuqwashisa ngomkhiqizo noma umkhiqizo wakho. Izikhangiso, aboniswa kumawebhusayithi avumela izikhangiso eziboniswayo, ziboniswa kubasebenzisi abahlangabezana nemibandela yokukhomba ethile. Ngalolu hlobo lokukhangisa, ungakwazi futhi ukumaketha kabusha kubasebenzisi abake bavakashela iwebhusayithi yakho ngaphambilini. Lokhu kukuvumela ukuthi ubonise iminikelo yokuphromotha noma izaphulelo ezikhethekile kubantu okungenzeka ukuthi abaguqulanga ngenye indlela.

Iqala indali ebukhoma

Uma unesikhangiso esizoboniswa ekhasini lokuqala le-Google, ungase uzibuze ukuthi ungayiwina kanjani indali ebukhoma. Ziningi izindlela zokwenza lokhu, okuhlanganisa ngokungeza izandiso zesikhangiso. Lezi zengezo zikusiza ukuthi wenze isikhangiso sakho sihehe futhi sihambisane kakhulu nesisheli. Ezimbalwa zalezi zandiso zifaka inombolo yocingo, izixhumanisi ezengeziwe, kanye nolwazi lwendawo.

Ivumela abakhangisi ukuthi bakhethe amagama angukhiye afaneleka kakhulu ebhizinisini labo

Ukuze uthole imiphumela engcono kakhulu ku-Adwords, kubalulekile ukukhetha amagama angukhiye afanele ebhizinisi lakho. Isinyathelo sokuqala siwukuthola ukuthi izethameli zakho zifunani. Uma amakhasimende akho efuna umkhiqizo ofana nowakho, kunengqondo ukuwaqondisa ngamagama angukhiye afanelekile. Elinye ithiphu eliwusizo ukwakha umkhankaso wakho wesikhangiso ngomkhiqizo owodwa. Lokhu kuzokwenza kube lula ukucacisa ngamagama akho angukhiye.

Lapho ukhetha amagama angukhiye, khumbula ukuthi kufanele zihlobane eduze nemikhiqizo noma amasevisi ibhizinisi lakho eliwanikezayo. Okuhlobene kakhulu amagama akho angukhiye asebhizinisini lakho, maningi amathuba okuba bathole ukuchofoza. Isinyathelo esilandelayo ukunquma ukuthi yiziphi izinhlobo zokufanisa ezifanele amagama akho angukhiye. Izinhlobo zokufanisa ziyahlukahluka kuye ngokuthi i-Google ifana eduze kangakanani namagama akho angukhiye. Ngokwesibonelo, okufanayo ncamashi kuzobonisa izikhangiso uma umsebenzisi efuna igama elithile noma ibinzana.

Kungaba eqolo

I-Google AdWords ingabiza, ikakhulukazi uma uthengisa imikhiqizo eshibhile noma amasevisi. Izindleko zokuchofoza okukodwa zingasukela $5 ku $50, kuye ngemboni. Nokho, kufanele uqaphele ukuthi akuwona wonke umuntu ochofoza izikhangiso zakho ozothenga noma yini. Izinga lokuguqulwa kwe 3% noma ngaphezulu kuthathwa njengokuhle.

I-AdWords ingabiza, futhi kufanele uqiniseke ukuthi isikhangiso sakho ngasinye sikhiqiza imiphumela ephezulu kakhulu. Ngenxa yalokho, udinga ukuqaphela kakhulu lapho ubeka ibhajethi yakho. Kungcono ukuqala kancane futhi uhlole izikhangiso zakho ngaphambi kokusebenzisa imali enkulu. Abahlinzeki besevisi yokuphatha be-AdWords abachwepheshile abagxumi emikhankasweni emisha enamabhajethi amakhulu. Lokhu kungenxa yokuthi bayaqonda ukuthi umkhankaso ngamunye uhlukile futhi unabalaleli bawo.

Kubalulekile futhi ukukhumbula ukuthi i-PPC ne-SEO ingasetshenziswa ngokuhambisana. Ngokwesibonelo, I-PPC ingagcwalisa izikhala zokubonakala kwe-SEO noma iqinise umthelela womkhankaso omuhle we-SEO. Uma kwenziwe ngendlela efanele, I-PPC ingaphinda kabili ubukhona bomkhiqizo wakho kumagama angukhiye abaluleke kakhulu. Njengoba i-akhawunti yakho ikhula, lokhu kucatshangelwa kuzoba okubaluleke nakakhulu.

Kunezinyathelo ezimbalwa ongazithatha ukuze ulungiselele umkhankaso wakho we-Adwords. Lokhu kufaka phakathi ukunquma inani eliphezulu lezindleko ngokuchofoza ngakunye, ukucwaninga amagama angukhiye, nokusebenzisa ukuhlola kokuhlukanisa ukuze ulungiselele izindleko zakho ngokuchofoza ngakunye. Ngemva kokuba usuqedele lezi zinyathelo, usukulungele ukuqala ukukhangisa iwebhusayithi yakho. Isinyathelo esilandelayo wukunquma ukuthi ungabhida kanjani isikhangiso ngasinye.

Izindleko ngokuchofoza ngakunye

Izindleko zokuguqulwa ngakunye zokukhangisa kwe-Adwords zingahluka kakhulu. Izindleko ezimaphakathi ngokuguqulwa ngakunye zingaba ngaphezu kwalokho 2% ezimbonini ezithile kuyilapho ingase ibe ngaphansi kakhulu kwezinye. Izindleko zokuguqulwa ngakunye zingathintwa yisilinganiso sezindleko zemikhiqizo namasevisi. Ukulandelela izindleko zakho ngokuguqulwa ngakunye, sebenzisa ithuluzi elifana ne-Google AmaSpredishithi ukuze urekhode imiphumela. Ngale ndlela, ungabona kahle ukuthi uchitha malini emikhankasweni yakho futhi wenze izinguquko ezidingekayo.

Okokuqala, udinga ukucacisa igama elingukhiye noma ibinzana ofisa ukukhangisa ngalo. Ukucwaninga amagama angukhiye kanye nokuncintisana kwawo kuzokusiza ukuthi unqume ukuthi ungachitha malini ngokuchofoza ngakunye. Uma ufuna ukwandisa i-CPC yakho, qiniseka ukuthi ukhetha igama elingukhiye eliseshwe ngokumaphakathi elihlobene nebhizinisi lakho.

Elinye ithiphu elihle lokukhulisa inzuzo yakho ekutshaleni imali ukusebenzisa amagama angukhiye omude. Lawa magama angukhiye anevolumu yokusesha ephansi kodwa inkomba ecacile yenhloso yokusesha. Ngokusebenzisa amagama angukhiye omsila omude, unganciphisa izindleko zokukhangisa. Ngokwesibonelo, uma uthengisa izindawo zeholide eziqashiswayo e-Tampa, ungase ufune ukukhomba imishwana efana nale “ukuqasha iholide eTampa.” Ngaphezu kwalokho, uzofuna ukubeka phambili ukusesha okuhlobene nomkhakha wakho ukuze ukwandise ukusebenza kahle kweqembu lakho lesikhangiso. Izindleko ngokuchofoza ngakunye kwe-Adwords zizohluka ngegama elingukhiye, imboni, kanye nendawo. Ezimweni eziningi, Izindleko ezimaphakathi ngokuchofoza ngakunye kwegama elingukhiye lisukela $1 ku $2 noma ngaphansi kumanethiwekhi okusesha kanye namanethiwekhi okubonisa. Ungakwazi ukubala kalula izindleko ngokuchofoza ngakunye kwanoma yiliphi igama elingukhiye noma ibinzana ngokuphindaphinda inani lezindleko zesikhangiso sakho ngenani lezikhathi esichofozwa ngazo.

Uma usunqumile ibhajethi yakho, isinyathelo esilandelayo ukucacisa izindleko zakho eziphezulu ngokuchofoza ngakunye (CPC). Ngokusebenzisa i-CPC ephezulu, ungakwazi ukuthuthukisa umkhankaso wakho ukuze ukhuphule izinga lakho lokuguqulwa. Ngale ndlela, uzokwazi ukuqhathanisa izindleko zomkhankaso wakho wokukhangisa okhokhelwayo nemali engenayo etholiwe. Lokhu kuzokusiza ukuthi unqume ukuthi yiluphi uhlobo lwesikhangiso olulungele ibhizinisi lakho futhi ulungise ibhajethi yakho ngokufanele.

Izindleko ngokuchofoza ngakunye zokukhangisa kwe-Adwords zincike ekutheni imboni yakho incintisane kangakanani. Uma amagama akho angukhiye encintisana, ungase uthole isikhundla esiphezulu kunalokho uma ubiza igama elingukhiye levolumu ephezulu. Kodwa khumbula ukuthi i-CPC ephansi ayisho ikhwalithi ephansi. Isikolo esihle sekhwalithi singaholela ekuncipheni kokufika 50% ngezindleko ngokuchofoza ngakunye.

Izindleko ngokuchofoza ngakunye ubuningi

Ukuthola okuningi kumkhankaso wakho we-Adwords kusho ukwazi ukuthi yimalini ongakwazi ukuyisebenzisa kuwo. Ngenkathi kufanele ugcine i-cap ezindlekweni ngokuchofoza ngakunye, kufanele futhi ucabangele ezinye izici ezingase zibe nomthelela emkhankasweni wakho. Ngokwesibonelo, uma izimbangi zakho zinebhidi ephansi, ungase ungakwazi ukushaya i-CPC yabo.

Enye indlela yokwehlisa izindleko zakho eziphezulu ngokuchofoza ngakunye ukuhlola ukusebenza kwesikhangiso sakho. Uma isikhangiso sakho sinezinga eliphezulu lokuguqulwa, setha i-CPC yakho phezulu ukuze ithrafikhi efanelekayo ichofoze kuyo. Lokhu ekugcineni kuzokwandisa inzuzo yakho. Nokho, akulula ukusetha inani eliphezulu lezindleko ngokuchofoza ngakunye ku-Adwords.

Enye indlela yokwehlisa izindleko zakho ze-AdWords ukusebenzisa amagama angukhiye omsila omude. Lawa magama angukhiye anevolumu yokusesha ephansi, kodwa inhloso yokusesha ecacile. Ungase ukwazi ukuphuma ngezindleko eziphansi ngokuchofoza ngakunye uma ungakwazi ukuguqula lezo zivakashi zibe yisevisi egcwele. Ungasebenzisa futhi i-Google Traffic Estimator ukuze uthole ukuthi kubiza malini ukufinyelela ezikhundleni ezintathu eziphezulu zezikhangiso..

Ukuze wehlise izindleko zezikhangiso zakho, kufanele ucabange ukukhulisa isikolo sekhwalithi yesikhangiso sakho. Lokhu kuzosiza i-Google inqume ukuthi isikhangiso sakho sihambisana kangakanani nezithameli oziqondisayo. Isikhangiso sekhwalithi ephezulu sizoba nezindleko eziphansi ngokuchofoza ngakunye futhi sizokutholela indawo engcono emiphumeleni yosesho.

Enye indlela yokwehlisa izindleko zakho ngokuchofoza ngakunye ukwehlisa ibhidi yakho. Izikhangiso ze-Google zisebenza njengendali futhi ibhidi yakho ingenye yezinto ezibaluleke kakhulu. Lapho abantu abaningi befaka isicelo egameni elingukhiye, izindleko zokuchofoza ngakunye zizoba phezulu. Nokho, uma uzimisele ukwandisa ibhidi yakho, ungakwazi ukwandisa amathuba akho okuthola isikhundla esingcono kakhulu sesikhangiso.

Izindleko zokuhlola ukuhlukaniswa kokuchofoza ngakunye

Ukuhlukanisa izikhangiso zokuhlola ku-Google Adwords, ungakhetha amasethi ezikhangiso amabili noma ngaphezulu futhi uqhathanise ukusebenza kwawo. Okubalulekile wukuqinisekisa ukuthi umehluko phakathi kwamasethi amabili ezikhangiso ubalulekile ngokwezibalo. Lokhu kungenziwa ngokushintsha ama-URL wokubonisa noma izihloko zezindaba zombili amasethi ezikhangiso.

Ungahlola i-elementi engaphezu kweyodwa ngesikhathi esisodwa, kodwa lokhu kungase kubonakale kubiza. Ngokwesibonelo, ukuhlola izithombe eziningi kuzosho ukusebenzisa amakhulukhulu ezinhlobonhlobo ezahlukene. Lokhu kungasho ukuthi uzogcina unezikhangiso eziningi ongakwazi ukufinyelela kuzo. Kanjalo, kufanele ubeke phambili ukuhlolwa.

Imikhankaso yezikhangiso ku-Facebook ingahlukaniswa ngamaqembu amabili ngokusekelwe ezithamelini. Iqembu lokuqala liyamukela 80% yesabelomali sakho, kuyilapho iqembu lesibili lamukela 20% kwayo. Ngale ndlela, uzothola inombolo efanayo yokuchofoza kusethi ngayinye yesikhangiso. Lokhu kungaba wusizo kakhulu uma uzama ukuqhathanisa izethameli ezimbili.

Ukuhlolwa kokuhlukanisa kuphinde kukwenze ukwazi ukukala ukusebenza kwezikhangiso ezihlukene ukuze ubone ukuthi yikuphi okungcono. Ngaphezu kwalokho, ungakwazi ukulandelela imbuyiselo ekutshalweni kwezimali. Isofthiwe yokuhlola ukuhlukanisa ingarekhoda amamethrikhi ambalwa, futhi kufanele ugxile kumamethrikhi ahambisana nebhizinisi lakho. Ngokwesibonelo, uma uthengisa umkhiqizo, kubalulekile ukuhlaziya ukuthi yimiphi imithombo yethrafikhi eqhuba imali.

Esinye isici esibalulekile ekuhloleni ukuhlukaniswa kwezikhangiso zakho incazelo yesikhangiso sakho. Leli yithuba lakho lokugqama kulabo oqhudelana nabo. Kungase kulingeke ukukopisha isikhangiso soqhudelana naye, kodwa kubalulekile ukwenza isiqiniseko sokuthi unikeza okuthile okuhlukile futhi okuhle. Kungenjalo, ungamosha imali yakho.

Kuzodingeka wenze izivivinyo izinsuku ezimbalwa noma amaviki ngaphambi kokuhlola imiphumela. Qiniseka ukuthi uqapha ukubekwa kwesikhangiso ngesikhathi esithile. Uma isikhangiso sisendaweni engafanele, imiphumela yakho ingase icheme. Lokhu kungenzeka uma ibhidi yakho iphansi ngokwanele.

I-CPC emaphakathi ye-Adwords kunethiwekhi yosesho lwe-Google ingu 2.70%, kodwa ingahluka kakhulu kuye ngemboni. Ngokwesibonelo, emkhakheni wezezimali, isilinganiso sezindleko ngokuchofoza ngakunye 10%, ngenkathi usembonini ye-e-commerce, incane kune 2%. Uma ufuna ukwenza okuningi ngomkhankaso wakho we-Adwords, uzodinga ukuhlukanisa i-A/B izinguqulo ezahlukene zekhophi yakho yesikhangiso. Ngale ndlela, ungaqinisekisa ukuthi ikhophi yesikhangiso sakho ilungiselelwe izinga lokuchofoza, wehlisa i-CPC yakho.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye luyisinyathelo esibalulekile ekudaleni umkhankaso osebenzayo we-Adwords. Le nqubo iqala ngegama elingukhiye lembewu, noma umushwana omfushane ochaza umkhiqizo noma isevisi. Leli gama elingukhiye lizonwebeka libe uhlu lwezinga eliphezulu lwamagama angukhiye ahlobene. Ithuluzi lokucwaninga igama elingukhiye njenge-Google Keyword Planner liyasiza kule nqubo ngoba lizokuvumela ukuthi ubone ukuthi igama elingukhiye liseshwe kangaki.

Enye yezinto ezibaluleke kakhulu okufanele uzicabangele lapho ukucwaninga kwegama elingukhiye kuyinhloso yegama elingukhiye. Uma igama elingukhiye lisetshenziswa ngenhloso engalungile, ngeke ilethe imiphumela oyifunayo. Ngokwesibonelo, inhloso yokufuna ikhekhe lomshado ihluke ngokuphelele ekufuneni izitolo zamakhekhe omshado eBoston. Lokhu kokugcina kuyinhloso ecaciswe kakhudlwana.

Inhloso yocwaningo lwamagama angukhiye ukuqonda izidingo nezinto ezifunwa amakhasimende angaba khona futhi uwanikeze izixazululo ngokuqukethwe okuthuthukisiwe kwenjini yokusesha.. Ukusebenzisa ithuluzi legama elingukhiye le-Google, ungathola ukuthi yimaphi amagama angukhiye adumile futhi ahlobene niche yakho. Uma usuthole amagama angukhiye angcono kakhulu, bhala okuqukethwe okunikeza inani langempela kubavakashi bakho. Njengomthetho ojwayelekile, bhala sengathi ukhuluma nomunye umuntu.

Ucwaningo lwamagama angukhiye luyingxenye eyisisekelo ye-SEO. Ukwazi ukuthi yimaphi amagama angukhiye ongawaqondisa esiqeshini ngasinye sokuqukethwe kuzokusiza ukuthi uthuthukise iwebhusayithi yakho ukuze uthole izinjini zokusesha futhi uhehe ithrafikhi eningi.. Kafushane, ucwaningo lwamagama angukhiye luzokongela isikhathi nemali. Amagama angukhiye abaluleke kakhulu okuqukethwe kwakho, ngcono izokwenza emiphumeleni yenjini yokusesha.

Ukusebenzisa amathuluzi okucwaninga amagama angukhiye kungakusiza uthuthukise imikhankaso eqondiwe futhi uqinisekise imbuyiselo ephezulu kubhajethi yakho yokukhangisa. Ngokwesibonelo, i-Google Keyword Planner iyithuluzi elihle lokukusiza ukuthi unqume ukuthi yimaphi amagama angukhiye okufanele uwaqondise, nokuthi igama elingukhiye ngalinye lizobiza malini. Ukusebenzisa leli thuluzi kuzophinde kukunikeze imibono yamagama angukhiye engeziwe futhi kukusize wakhe umkhankaso ongcono.

Kunezici eziningi ezahlukahlukene ku-Google AdWords, kusukela kunqubo yocwaningo lwamagama angukhiye kuya kunqubo yokubhida. Ukuqonda ngayinye yalezi zindawo kubalulekile ekuqhubeni umkhankaso ophumelelayo. Kulesi sihloko sizobheka ezinye zezinto ezibalulekile okufanele sizikhumbule. Sizoxoxa futhi ngokuthi ungayilandela kanjani imiphumela yemikhankaso yakho yokukhangisa, okuhlanganisa ukuguqulwa kokulandela.

I-Google AdWords

Uma unebhizinisi eliku-inthanethi, ungase ufune ukuthuthukisa imikhiqizo yakho nge-Google AdWords. Uhlelo lunezici ezimbalwa ezikuvumela ukuthi ulungise izikhangiso zakho zihambisane nezibalo zabantu nemikhiqizo ethile yezethameli. Ngokwesibonelo, ungasebenzisa i-Site-Targeting ukukhombisa izikhangiso zakho kubantu asebevele bavakashele isayithi lakho. Lesi sici sinyusa izinga lakho lokuguqulwa.

I-Google AdWords iyinkundla yokukhangisa esekwe kuwebhu ekuvumela ukuthi ubeke izikhangiso zezibhengezo, izikhangiso zombhalo, kanye nezikhangiso zohlu lwemikhiqizo. Iyinethiwekhi yokukhangisa enkulu kunazo zonke emhlabeni, futhi ingenye yemithombo emikhulu yemali engenayo ye-Google. Nansi indlela esebenza ngayo: Uma othile ethayipha igama elingukhiye ku-Google, isistimu ye-AdWords yenkampani ibonisa izikhangiso ezifana namagama angukhiye.

Uma othile echofoza esikhangisweni sakho, uzokhokha inani elithile. Inani olibhidayo ngokuchofoza ngakunye lincike ekutheni isikhangiso sakho sibalulekile kangakanani kusesho. Uma isikhangiso sakho sihambisana kakhulu nesisheli, isikhangiso sakho sizoba phezulu. I-Google iphinde iklomelise izikhangiso zekhwalithi ephezulu ngenani elehlisiwe ngokuchofoza ngakunye.

Uma usuzinqumile izithameli zakho, ungakha umkhankaso. Khetha amagama angukhiye afana nomkhiqizo noma isevisi yakho, dala amaqembu ezikhangiso amaningi, bese ufaka izihloko ezimbili zezindaba, umbhalo wesikhangiso, kanye nezandiso zesikhangiso. Uma ususiqedile isikhangiso sakho, uzodinga ukuyiqapha ukuze uqiniseke ukuthi isebenza ngendlela ofisa ngayo.

I-Google Keyword Planner iyithuluzi elihle lokucwaninga amagama angukhiye ahlobene nebhizinisi lakho. Iphinde inikeze ulwazi ngokuncintisana ukuze wenze isinqumo esinolwazi olunzulu mayelana nokuthi imaphi amagama angukhiye ongabhida kuwo. Leli thuluzi likhululekile ukulisebenzisa, kodwa kufanele ube ne-akhawunti yakwa-Google ukuze uyisebenzise. Izophinde ikunikeze ngezindleko ezilinganiselwe zegama elingukhiye ekubekweni kwesikhangiso, okungaba usizo kakhulu kumkhankaso wakho we-Google AdWords.

I-Google AdWords iyithuluzi elilula kodwa elisebenzayo lokumaketha umkhiqizo noma isevisi yakho. Ngeke udinge isabelomali esikhulu ukuze uqalise nge-AdWords, futhi ungakwazi ngisho nokubeka isabelomali sansuku zonke. Ungakwazi futhi ukukhomba izikhangiso zakho ukuze zibonakale kuphela emadolobheni nasezifundeni ezithile. Lokhu kungaba usizo olukhulu ezinkampanini zenkonzo yasensimini.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye lubalulekile emikhankasweni yakho yokukhangisa. Amagama angukhiye e-AdWords kufanele agxile kumagama anenhloso ephezulu. Lawa magama angukhiye kufanele futhi enziwe intengo enengqondo. Ngaphezu kwalokho, kufanele ziqoqwe ndawonye zibe ngamaqembu amancane. Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye ukuhlanganisa amagama angukhiye abe amaqembu ezikhangiso. Nakuba lokhu kungaba umsebenzi onzima, ibalulekile.

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO, hhayi emikhankasweni yakho ye-Adwords kuphela kodwa nemihlahlandlela yangaphakathi yokuxhumanisa. Ngokuvamile ungaqala nge-Google Keyword Planner, kodwa qiniseka ukuthi usebenzisa amagama angukhiye afanelekile noma uzogcina unenqwaba yamagama angukhiye angahlobene nawo asetshenziswa izinkulungwane zamanye amawebhusayithi..

Ucwaningo lwamagama angukhiye lubalulekile ekuqaleni komkhankaso wakho, ngoba kuzokusiza ukuthi ubeke okulindelwe kwesabelomali okufanele futhi ukwandise amathuba akho okuphumelela. Uzokwazi futhi ukuthi bangaki ukuchofoza ongakulindela kubhajethi yakho. Nokho, kubalulekile ukukhumbula ukuthi izindleko ngokuchofoza ngakunye zingahluka kakhulu kusuka kwegama elingukhiye kuye egameni elingukhiye kanye nezimboni kuya embonini.

Lapho wenza ucwaningo lwamagama angukhiye, kubalulekile ukwazi izethameli zakho nokuthi zicingani. Ngokwazi izethameli zakho ozihlosile, ungabhala okuqukethwe okubhekana nezidingo zabo. Ithuluzi lamagama angukhiye le-Google lingakusiza ukuthi ubone amagama angukhiye adume kakhulu. Ukwakha isu lokuqukethwe elizoheha abafundi, qiniseka ukuthi ubanikeza inani langempela. Zama ukubhala okuqukethwe kwakho njengokungathi ukhuluma nomuntu wangempela.

Ucwaningo lwamagama angukhiye emikhankaso ye-Adwords lungaba inselele. Kungakhathaliseki ukuthi wenza umkhankaso onesabelomali esincane noma isabelomali esikhulu, ucwaningo lwegama elingukhiye lubalulekile ekusesheni okukhokhelwayo. Uma ungenzi ucwaningo lwegama elingukhiye ngendlela efanele, ungagcina umosha imali futhi uphuthelwe ngamathuba okuthengisa.

Inqubo yokubhida

Ukubhida emikhankasweni ye-Adwords kungaba inqubo ekhohlisayo. Udinga ukukhetha amagama angukhiye ahambisana nekhophi yesikhangiso. Ngaphezu kwalokho, udinga ukufanisa ikhophi yesikhangiso nenjongo yesisheli. Lokhu akulula ukukufeza ngokubhida okuzenzakalelayo. Nokho, kunezindlela ezingenza kube lula.

Ukubhida kwe-CPC okwenziwa ngesandla kuyinketho lapho abakhangisi bazibekela khona awabo amabhidi. Nokho, le ndlela idla isikhathi futhi ingadida kwabasanda kufika. Amasu amabhidi azenzakalelayo asebenzisa idatha yomlando ukuze asekele amabhidi awo kuwo. Lawa mabhidi asekelwe ekusebenzeni kwangaphambilini futhi angase angazicabangeli izehlakalo zakamuva.

Inani eliphakeme kakhulu lokuchofoza ngakunye (CPC) Isikhangiso ngasinye sisekelwe kubakhangisi’ ibhidi ephezulu. Nokho, lokhu akuhlali kuyi-CPC yangempela. Lokhu kusho ukuthi kunezindleko ezihlukene zokutholwa ngakunye kwezikhangiso ezahlukene. Ngokuqonda izindleko eziphelele zokuguqulwa ngakunye, ungasebenzisa isu lokubhida elithuthukisiwe ukuze uthole inombolo enkulu yokuguqulwa ngenani elincane lezindleko. Isu lokubhida elithuthuke kakhulu ilelo elicabangela inani lezindleko zokutholwa (I-TAC) ukuguqulwa okuhlukene.

Uma usuwakhethile amagama akho angukhiye, isinyathelo esilandelayo ukukhetha ibhidi ephezulu ngokuchofoza ngakunye kwegama elingukhiye ngalinye. I-Google izobe isifaka igama elingukhiye ngalinye elisuka ku-akhawunti yakho endalini ngebhidi enkulu oyicacisile. Uma ibhidi yakho isisethiwe, uzoba nethuba lokukhetha ibhidi ephezulu kakhulu ngokuchofoza ngakunye kwesikhangiso sakho futhi ukuthole ekhasini lokuqala.

Uzophinde ufune ukucabangela umlando wakho wegama elingukhiye. Ukusebenzisa ithuluzi elifana ne-PPCexpo kuyindlela enhle yokuhlola isu lakho lokubhida igama elingukhiye futhi ubone ukuthi likusebenzela kanjani. Le sevisi izokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye anethuba elingcono lokufakwa ohlwini lwemiphumela yosesho lwe-Google kunamanye.

Enye indlela yokuthuthukisa i-CPC ukukhulisa inani lokubuka nokusebenzisana kwewebhusayithi yakho. Lena indlela ephumelela kakhulu yokubhida yokwandisa ukubuka.

Ukulandelela ukuguqulwa

Uma usumise ukulandelela ukuguqulwa kwe-Adwords, uzokwazi ukuhlaziya imiphumela yezikhangiso zakho ukuze uthole ukuthi yimiphi imikhankaso esebenza kahle kakhulu. Nokho, kubalulekile ukuqaphela ukuthi kunezinyathelo ezimbalwa okufanele uzithathe ukuze uthole okuningi ekulandeleleni kwakho ukuguqulwa. Okokuqala, udinga ukuchaza ukuthi yini ofuna ukuyilandela. Ngokwesibonelo, uma uthengisa imikhiqizo ku-inthanethi, ungase ufune ukuchaza ukuguqulwa njenganoma yisiphi isikhathi lapho othile ethenga. Bese udinga ukusetha ikhodi yokulandelela ukuze urekhode ukuguqulwa ngakunye.

Kunezinhlobo ezintathu zokulandelela ukuguqulwa: izenzo zewebhusayithi nezingcingo. Izenzo zewebhusayithi zihlanganisa ukuthenga, ukubhalisa, kanye nokuvakasha kwamawebhusayithi. Izingcingo zingalandelelwa uma othile echofoza inombolo yocingo esikhangisweni noma esebenzisa inombolo yefoni yewebhusayithi. Ezinye izinhlobo zokulandelela ukuguqulwa zihlanganisa izenzo zangaphakathi nohlelo, ukufakwa kohlelo lokusebenza, nokuthenga ezinhlelweni zokusebenza. Lezi zonke izindlela zokubona ukuthi yimiphi imikhankaso eletha ukuthengisa okuningi, futhi ezingekho.

Ukulandelela ukuguqulwa kwe-Google AdWords kukusiza ukuthi ulinganise impumelelo yesikhangiso sakho ngokukubonisa ukuthi izivakashi zithathe isinyathelo ngemuva kokuchofoza kuso.. Lolu lwazi luwusizo ekuthuthukiseni ukusebenza kwemikhankaso yakho yezikhangiso nokuqonda izethameli zakho kangcono. Ngaphezu kwalokho, izokuvumela ukuthi ulawule ibhajethi yakho yokumaketha.

Uma usumise ukulandelela ukuguqulwa kwe-Adwords, uzokwazi ukuhlola umkhankaso wakho futhi uqhathanise imiphumela yakho nesabelomali sakho. Ukusebenzisa lolu lwazi, ungalungisa imikhankaso yakho futhi unikeze izinsiza ngempumelelo kakhulu. Ngaphezu kwalokho, uzokwazi ukuhlonza amaqembu ezikhangiso asebenza kahle kakhulu futhi wandise izikhangiso zakho. Lokhu kuzokusiza ukuthi uthuthukise i-ROI.

Unemikhankaso eminingi ye-AdWords esebenza ngesikhathi esisodwa. Ufuna ukwenza isiqiniseko sokuthi ngamunye wale mikhankaso uletha ithrafikhi eningi kuwebhusayithi yakho. Kulapho Amaqembu Esikhangiso namagama angukhiye aqala khona ukusebenza. Kunezindlela eziningi ezahlukene zokukhomba izethameli ezahlukene ngezikhangiso zakho, futhi kunezindlela eziningi zokuthola amagama angukhiye anevolumu ephezulu.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye kwe-Adwords zingahle zibe phansi $1 noma phezulu njengoba $59. Kuncike embonini, umkhiqizo, kanye nezethameli eziqondiwe. Imboni ebiza kakhulu imboni yezomthetho, kuyilapho izindleko eziphansi ziku-eCommerce kanye nezimboni zokuhamba nezokungenisa izihambi. Ngaphezu kwe-CPC, amabhizinisi nawo adinga ukucabangela izinga lawo lokuguqulwa kanye nemigomo ye-ROI. Okwamabhizinisi amaningi, isilinganiso semali engenayo-kuya-kusetshenziswe-isikhangiso siyamukeleka.

I-Google AdWords iyithuluzi elibalulekile labamakethi be-e-commerce. Ibeka imikhiqizo yabo phambi kwamakhasimende afuna ngenkuthalo imikhiqizo efana neyakhe. I-Google Ads iphinda ilandelele uhambo lwazo olugcwele lwesivakashi futhi ikhokhisa kuphela uma ukuchofoza kuphumelele. Kulula kakhulu ukuqapha izindleko kanye ne-ROI ye-Google AdWords.

Izindleko ngokuchofoza ngakunye kwe-Adwords zinqunywa ifomula noma inqubo yokubhida. Isikhangiso sika-Google ngeke size sibize ukwedlula ibhidi ephezulu kakhulu, but it can be less expensive than the next-closest advertiser. Nokho, it’s important to note that even when the bidders have similar quality scores, bangase banikeze inani elihlukile legama elingukhiye elifanayo.

Isikolo sekhwalithi yesikhangiso sakho siyisici esikhulu ekunqumeni izindleko ngokuchofoza ngakunye. Izikhangiso zekhwalithi ephezulu kungenzeka zihehe ukuchofoza futhi zithole i-CPC ephansi. Ngenhlanhla, ungathuthukisa i-CTR yakho ngamasu alula njengokuthuthukisa iwebhusayithi yakho nezikhangiso. Ngokuthuthukisa i-CTR yakho, uzogcina imali ku-CPC, ngenkathi ikhulisa ukuguqulwa.

I-Amazon iyindawo enkulu ye-e-Commerce. Ukukhangisa ku-Amazon kubiza u-$0.44/ngokuchofoza izingubo, $0.79 okwe-elekthronikhi, futhi $1.27 eyezempilo kanye nemikhiqizo yasendlini. Ngaphezu kwalokho, uzokhokha $0.9 kwezemidlalo nezikhangiso zangaphandle. Nokho, lezi zindleko zingashintsha unyaka nonyaka.

Ofaka isicelo angakhetha ukusebenzisa ukubhida okwenziwa ngesandla noma okuzenzakalelayo. Endabeni yokugcina, obhidayo ukhetha ibhidi ephezulu yegama elingukhiye ngalinye noma iqembu lesikhangiso. Ngenkathi ukubhida okwenziwa mathupha kukunikeza ukulawula phezu kwamabhidi akho, automatic bidding allows Google to select the best bid for your budget.

Isikolo sekhwalithi

If you want to boost the click-through rate of your Ads, you should focus on improving your Quality Score. Your Ad’s Quality Score is determined by many different factors, including the keyword you use and the ad copy. The more relevant your ad is to the user’s search intent, the higher your Quality Score.

Quality score is a very important metric for Adwords campaigns. Google uses it to ensure that the adverts you see in the search results are relevant to the search query. It uses similar algorithms to organic search results and will only return adverts that are likely to convert. Ngokwesibonelo, if your ad received five clicks, it would have a Quality Score of 0.5%.

Ngaphezu kwalokho, ikhophi yakho yesikhangiso kufanele ihambisane namagama angukhiye owaqondise. Isikhangiso esingabhalwanga kahle noma esingabalulekile singazizwa sikhohlisa futhi singaholela umsebenzisi ukuthi achofoze. Ngakho-ke, kufanele udale ikhophi yesikhangiso ekhangayo engasuki kude nesihloko. Kufanele futhi izungezwe umbhalo ohlobene ukuze ihehe ithrafikhi efaneleka kakhulu ngangokunokwenzeka. Isikolo sekhwalithi ye-Adwords sisekelwe ezintweni ezimbalwa, kuhlanganise ne-CTR.

Ikhwalithi yekhwalithi ibalulekile ku-Adwords ngoba izonquma ukuthi izikhangiso zakho zizobekwa kanjani emiphumeleni yosesho nokuthi zizokubiza imali noma cha.. Nokho, ukulungiselela amaphuzu ekhwalithi kungaba nzima ngoba ezinye izici zingaphezu kwamandla akho. Ngokwesibonelo, amakhasi okufika kumele aphathwe yi-IT kanye nezingcweti zokuklama, nezinye izingxenye zifaka isandla kumphumela wekhwalithi uwonke.

I-Adwords inezici eziningi ezihloselwe ukuthuthukisa ikhwalithi yezikhangiso zakho futhi ngaleyo ndlela kuthuthukiswe isikolo sakho sekhwalithi Yezikhangiso. Lezi zici zisiza abakhangisi be-PPC bakhuphule amanani abo okuchofoza futhi bakhulise isikolo sabo sekhwalithi. Ngokwesibonelo, ungangeza izinkinobho zekholi, ulwazi lwendawo, noma izixhumanisi zezingxenye ezithile zewebhusayithi yakho.

Bid amount

If you want to save money on your Adwords campaign, ungakwazi ukwehlisa inani lebhidi yakho kumagama angukhiye angasebenzi kahle. Ungakwenza lokhu ngokwehlisa inani lebhidi labachithi bakho abakhulu, okungamagama angukhiye asekelwe ngokujwayelekile angakutholi ithrafikhi ehlosiwe oyidingayo. Lawa magama angukhiye angase abe ne-CPC ephakeme kunalokho ongathanda. Ngokwehlisa ibhidi yakho, ungagcina imali ngenkathi ukhulisa i-CPC yamagama angukhiye aqondiswe kakhulu.

I-Adwords’ bidding system works by running auctions. When space is available for an advertisement, an auction determines which ad is shown. Bidding can be based on the number of impressions, ukuchofoza, or conversions. Make sure you consider the value of each click and what the conversion or lead is worth.

Adwords offers two basic types of bidding: manual kanye ne-othomathikhi. Manual bidding gives you more control. You can set different bids for individual keywords, amaqembu ezikhangiso, or ad placements. If you are using manual bidding, you can set the amount per click that you are willing to pay for each ad.

Ukuphatha ukubhida kwegama lakho elingukhiye ngaphakathi kwenkundla Yezikhangiso ze-Google kungase kudide. Ukuze ilawuleke, I-Google ihlele amagama angukhiye aba amaqembu ezikhangiso. Iqembu ngalinye lesikhangiso lihlotshaniswa nomkhankaso. Umkhankaso ungaqukatha amaqembu ezikhangiso amaningi, futhi ulungisa isabelomali sansuku zonke ezingeni lomkhankaso.

Ukusetha inani lebhidi kungenye yezinto ezibaluleke kakhulu zomkhankaso wakho we-Adwords. Njengoba amabhizinisi amaningi anesabelomali esilinganiselwe, kubalulekile ukuyisebenzisa ngokuhlakanipha futhi ukwandise i-ROI. Ngaphezu kweqembu lamagama angukhiye, ikhophi yesikhangiso oyisebenzisayo kufanele ihlobane negama elingukhiye olikhethile. Kufanele ichaze umkhiqizo noma isevisi oyinikezayo. Lokhu kuzokwandisa amathuba okuthola ukuchofoza okufunayo.

Iqondisa amagama angukhiye anevolumu ephezulu

Ukukhomba amagama angukhiye wevolumu ephezulu kungaba indlela ephumelelayo yokufinyelela izethameli eziningi ngezindleko eziphansi ngokuqhathaniswa ngokuchofoza ngakunye. Nokho, uma izindleko ngokuchofoza ngakunye ziphakeme kunezindleko zegama elingukhiye levolumu ephansi, kungase kungafaneleki. Kubalulekile futhi ukukhomba amagama angukhiye anevolumu ephezulu ahlobene nomkhiqizo wakho. Lokhu kubaluleke kakhulu uma uku-niche yokuncintisana futhi kungenzeka ubone amabhidi ezimbangi zakho’ brand noma amagama.

Okubalulekile ukukhetha amagama angukhiye afana nenjongo yezithameli oziqondise. Uma uqhuba umkhankaso obanzi wokuqwashisa, cishe awufuni ukukhomba amagama angukhiye wevolumu ephezulu. Ngokufanayo, uma uqhuba umkhankaso wokuphendula oqondile, cishe awudingi ukukhomba amagama angukhiye anenhloso ephezulu. Kuye ngezinjongo zakho, ungase uthande ukucabangela ezinye izici zomkhankaso wakho futhi.

Isinyathelo sokuqala ukunquma umthamo wokusesha wegama elingukhiye. Umthamo wokusesha wegama elingukhiye inombolo yokusesha okwenzeka ngesikhathi esithile. Uma usuwazi inani lokusesha, unganquma ukuthi yimaphi amagama angukhiye ozowaqondisa. Isinyathelo esilandelayo ukuchaza inhloso yegama elingukhiye. Inhloso yegama elingukhiye wuhlobo lombuzo umthengi okuqondiwe awufunayo. Lokhu kuzoqinisekisa ukuthi okuqukethwe kwakho kuhambisana nezithameli futhi kuzokwandisa amathuba okuguqulwa.

Esinye isinyathelo esibalulekile sokukhomba amagama angukhiye wevolumu ephezulu ukusungula uhlu lwamagama angukhiye. Ungakwenza lokhu ngokusebenzisa i-Adwords keyword planner. Uma usunohlu lwamagama angukhiye ahlobene nomkhiqizo wakho, ungawengeza emaqenjini ezikhangiso. Nokho, ukudala amaqembu amasha ezikhangiso kungaba luqili.

Elinye icebiso ukukhawulela izindleko ezihlobene ne-Adwords. Inhloso yakho enkulu kufanele kube ukukhulisa ukuvezwa komkhiqizo wakho. Ukuchayeka okwengeziwe onakho, inzuzo eyengeziwe uzoyenza. Ngaphezu kwalokho, ungaphinda udale amaqembu amasha ezikhangiso aqondise amagama angukhiye ekhwalithi ephansi.

Uma usubahlonzile izethameli eziqondiwe, kufanele wenze ngokufanele. Ukusebenzisa amasu we-SEO kanye ne-Pay Per Click ukukhuthaza umkhiqizo wakho kungakhuphula imali engenayo kanye nenzuzo. Ngaphezu kwalokho, ukusebenzisa amagama angukhiye angalungile kusiza ekulawuleni ukuhamba kwethrafikhi. Ungathola amagama angukhiye angalungile ngombiko wethemu losesho le-Adwords kanye nesihleli segama elingukhiye.

I-Adwords iyithuluzi elinamandla lokumaketha ku-inthanethi. Ikuvumela ukuthi ubeke izikhangiso enjinini yosesho ye-Google futhi uthole imiphumela esheshayo. Leli thuluzi lisebenza ngokulinganisa ukuthi isikhangiso sakho ngasinye sihambisana kangakanani futhi sikhanga kangakanani kuzithameli ozihlosile. Ukuze ukwandise i-ROI yakho, udinga ukusebenzisa amagama angukhiye alungile namabhidi. Amagama angukhiye anezikolo Zekhwalithi ephansi cishe ngeke athole ithrafikhi eningi.

I-Google Adwords

I-Google AdWords iyithuluzi lokukhangisa eliku-inthanethi elikusiza ukuthi udale, hlela, futhi uphathe imikhankaso. Ungadala imikhankaso ehlukene yemikhiqizo ehlukene noma uqondise amakhasimende athile. Umkhankaso ngamunye uqukethe amaqembu ezikhangiso namagama angukhiye. Ukuze ukwandise ukusebenza kahle komkhankaso wakho, qiniseka ukuthi amagama akho angukhiye ahambisana nomkhiqizo noma isevisi yakho.

Amaqembu esikhangiso akuvumela ukuthi uphathe kalula umkhankaso wakho ngokuhlanganisa amagama angukhiye ndawonye. Ungakwazi futhi ukwengeza amaqembu esikhangiso angaphezu kwelilodwa ku-akhawunti yakho. Ukusebenzisa lesi sici kukuvumela ukuthi uphathe amaqembu ezikhangiso, amagama angukhiye, kanye namabhidi ngempumelelo kakhulu. I-Google idala ngokuzenzakalelayo amaqembu ezikhangiso emikhankaso yakho.

I-Google AdWords inikeza inketho yokukhangisa engabizi kakhulu. Ungasetha ibhajethi yansuku zonke futhi usebenzise amaqembu ezikhangiso amaningi ukukhangisa umkhiqizo wakho. Ungakwazi futhi ukusetha isabelomali esiphezulu, okusho ukuthi izikhangiso zakho ngeke zibekwe uma ibhajethi yakho yeqiwe. Ungakwazi futhi ukukhomba izikhangiso zakho ngendawo noma idolobha. Lokhu kungaba yinzuzo ngokukhethekile ezinkampanini zenkonzo yasensimini.

I-Google AdWords iyithuluzi lokukhangisa elikuvumela ukuthi udale imikhankaso yezikhangiso usebenzisa amagama angukhiye ahambisana nomkhiqizo noma isevisi yakho.. Ngokukhetha amagama angukhiye alungile, ungaqiniseka ukuthi uzobukwa amakhasimende angaba khona. I-Google AdWords iyithuluzi elinamandla elingasiza ibhizinisi lakho ukuthi likhule.

I-Google AdWords isebenza ngokuchofoza ngakunye (I-PPC) imodeli. Abakhangisi babhida ngamagama angukhiye athile ku-Google, bese uqhudelana nabanye abakhangisi abafuna amagama angukhiye afanayo. Izindleko ngokuchofoza ngakunye zincike embonini yakho, kodwa ngokuvamile isendaweni yamadola ambalwa ngokuchofoza ngakunye.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yokwenziwa kahle kwenjini yokusesha. Ngenkathi ivolumu yokusesha yegama elingukhiye ibalulekile, kuningi ocwaningweni lwamagama angukhiye kunalokho nje. Ngokuhlanganisa idatha evela kumamethrikhi ahlukene, ungathuthukisa imiphumela yakho yenjini yokusesha. Ngokwesibonelo, ungaqoqa ukwahluka kwamagama angukhiye ngendawo yendawo futhi uhlaziye ukuthi ingakanani ithrafikhi ekhiqizwayo.

Ucwaningo lwamagama angukhiye lubalulekile kumawebhusayithi amasha ngoba lusiza ukucacisa ukuthi yimaphi amagama angukhiye okumele uwaqondise. Enye yezindlela ezinhle kakhulu zokwenza lokhu ukusebenzisa i-Google's keyword planner. Leli thuluzi alilinganiseli nje kuphela inani lokusesha ngenyanga kodwa futhi liqaphe amathrendi ngesikhathi sangempela. Izokukhombisa imishwana enevolumu yokusesha ephezulu futhi ekhulayo ngokuduma.

Ngaphambi kokuqala ucwaningo lwegama elingukhiye, kufanele uchaze izinhloso zewebhusayithi yakho. Naka izethameli oziqondise kanye nohlobo lokusesha ezikwenzayo. Ngokwesibonelo, uma uthengisa oshokoledi, igama elingukhiye lembewu lingaba “ushokoledi.” Olandelayo, kufanele uxhume leyo migomo futhi ugade inani lokusesha inyanga ngayinye kanye nenani lokuchofoza. Bese, ungaqala ukubhala okuqukethwe kuleyo migomo. Qiniseka ukuthi uhlola ukuhlobana phakathi kwamagama angukhiye ukuze uthole ukuthi ahlobene yini.

I-Keyword Planner ye-Google iyithuluzi lamahhala elenzelwe ukusiza amakhasimende ngocwaningo lwamagama angukhiye. Nokho, ngeke ikubonise ivolumu yosesho uze uqale ukukhokhela i-AdWords. Uma usebenzisa leli thuluzi, ungakha uhlu lwamagama angukhiye futhi uwaphequlule. I-Google Keyword Planner ikuvumela ukuthi uthole idatha yamagama angukhiye yamakhulu ezihloko.

Ucwaningo lwamagama angukhiye lungathatha isikhathi, kodwa kubalulekile ukuze uphumelele umkhankaso wakho wokukhangisa we-AdWords. Ngaphandle kwayo, umkhankaso wakho ungase uhluleke ukukhiqiza imiphumela oyifunayo, futhi ungase uphuthelwe ngamathuba okuthengisa.

Imodeli yokubhida

I-Adwords’ imodeli yokubhida isiza abakhangisi banqume izindleko ngokuchofoza ngakunye. Kusekelwe ekutheni isikhangiso sakho sifana eduze kangakanani namagama okusesha asetshenziswa amakhasimende akho. Amabhidi aphezulu andisa amazinga akho, kuyilapho amabhidi aphansi ebangela izinga eliphansi lokuguqulwa. Kubalulekile ukulandelela izindleko zakho ngeshidi le-Google futhi ushintshe ibhidi yakho uma kudingeka.

Ibhidi ephezulu okufanele uyisethe isekelwe kudatha oyiqoqayo emikhankasweni yakho. Ngokwesibonelo, uma umkhankaso ukhiqiza 30 ukuguqulwa, lapho-ke ungakwazi ukwandisa ibhidi yakho nge 30%. Ngokunjalo, uma igama lakho elingukhiye linokuncintisana kakhulu, lapho-ke kufanele wehlise i-CPC yakho enkulu. Ukubhekisisa imikhankaso yakho’ ukusebenza kubalulekile ukuze uqinisekise ukuthi bakhiqiza imiphumela oyifunayo.

Ukubhida ngenani kuvumela abakhangisi ukuthi basebenzise imali eningi kumakhasimende anenzuzo futhi encane kulawo anenzuzo encane. Ukubhida okusekelwe kunani kwenza kube nokwenzeka ukukhulisa inani lokuguqulwa ngaphandle kokudela umthamo wethrafikhi. Lolu hlobo lwendlela yokubhida ludinga ukuhlukaniswa ngokucophelela kwamakhasimende. Ngokusebenzisa inani lokuguqulwa kanye nenani lokuphila kwekhasimende njengamamethrikhi, abakhangisi bangakwazi ukuvumelanisa kangcono amabhidi abo nezinjongo zabo zebhizinisi.

Ukubhida kwe-Google Adwords kusebenza kumanethiwekhi amabili, inethiwekhi yokusesha kanye nenethiwekhi yokubonisa. Ukubhida kungathuthukiswa ngokukhetha i-algorithm yokulandelela ukuguqulwa noma ukulungisa inani ngokusekelwe kunani lokuguqulwa.. Izisombululo eziningi ze-ecommerce zizokuvumela ukuthi usethe ukulandelelwa kokuguqulwa okunamandla komkhankaso wakho. Ngaphezu kwalokho, ungasetha isu lokubhida elizenzakalelayo elibizwa ngokuthi Maximize Clicks elilungiselela ngokuzenzakalelayo amabhidi akho ngevelu yokuguqulwa engcono kakhulu.

Isu elisebenzayo lebhidi yokulandelela ukuguqulwa lisu lebhidi elidume kakhulu. Leli su alikuvumeli ukuthi usethe i-CPC ephezulu futhi kufanele uqashwe njalo. Kunconywa ezinkampanini ze-e-commerce kanye nemikhankaso ehlanganisa izinhlobo eziningi zokuguqulwa.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye (CPC) isho inani olikhokhayo ngokuchofoza esikhangisweni. Kuya ngohlobo lwebhizinisi nezimboni, izindleko zingahluka kakhulu. Ezinye izimboni zinama-CPC aphezulu, kuyilapho abanye benama-CPC aphansi. Ngokwesibonelo, ibhizinisi embonini yezinsizakalo zezezimali lingakhokha $2.69 ukuze useshe igama elingukhiye, kuyilapho oyedwa embonini yokuqomisana nabantu angakhokha kuphela $0.44.

Ngenkathi izindleko zokuchofoza ngakunye ziyahlukahluka, abakhangisi bangakhuphula amabhidi abo ukuze bathole amanani okuchofoza aphezulu. Ngokwesibonelo, inkampani efana ne-1-800-Flowers ingase ibhide inani eliphakeme kunombangi ukuze ithole isikhundla esiphezulu. Lapho bethola ukuchofoza okwengeziwe, i-CPC yabo ephezulu.

Izindleko ngokuchofoza ngakunye zihluka kakhulu ngomkhakha, kodwa isilinganiso siseduze $4 ngokuchofoza ngakunye kwe-e-commerce nezinsizakalo zomthetho. Izinsizakalo zomthetho zingabiza kakhulu $6 ngokuchofoza ngakunye, kuyilapho i-e-commerce ingabiza kancane $1. Ngala manani engqondweni, kubalulekile ukwazi ukuthi iyini i-CPC yakho ekahle. Ngokulungiselela izikhangiso zakho, ungafinyelela i-ROI yakho eqondisiwe futhi uhehe amakhasimende amasha.

Uma ubala izindleko zesikhangiso, khumbula njalo ukuthi umgomo wakho uwukwenza ukuthengisa. Ukusebenzisa i-Adwords, ungasetha indlela yokuguqula yewebhusayithi yakho. Ukuguqulwa kusho isivakashi esiqedela isenzo kusayithi lakho, njengokubhalisela i-akhawunti, ukuthenga umkhiqizo, noma ukubuka ividiyo. Izindleko zokuguqulwa ngakunye zizokutshela ukuthi isikhangiso sakho siphumelele kangakanani ngokusekelwe ekutheni bangaki abantu abachofoze isikhangiso sakho nokuthi usikhokhela malini.

Izindleko ngokuchofoza ngakunye yimethrikhi yokuqala emhlabeni we-PPC. Nokho, ukugxila kwangempela kuzindleko ngokutholwayo ngakunye. Izindleko zakho ngokuchofoza ngakunye kufanele zilingane nemikhawulo yenzuzo yakho. Ngokwesibonelo, uma ufuna ukuthengisa izicathulo ze-basketball, kufanele ubhide ngaphezu kwamasokisi kaKhisimusi. Ngaleyondlela, ungathola amakhasimende amaningi futhi uthengise imikhiqizo eminingi ngentengo enenzuzo eyengeziwe.

Ikhasi lokufika

Uma udala ikhasi lokubikezela lomkhankaso wakho we-Adwords, udinga ukuqinisekisa ukuthi ikhophi imfushane futhi kulula ukuyiqonda. Sebenzisa amafonti agqamile namachashazi ukuze wenze amaphuzu akho acace. Ikhasi lakho lokubikezela kufanele libe nesistimu yokuzulazula elula, ngakho izivakashi zingathola kalula ezikudingayo. Kufanele futhi uqiniseke ukuthi umklamo ulula futhi uchwepheshe.

Ikhasi lokubikezela lihlukile kunewebhusayithi ngoba ligxile ekunikezeni okuthile okuthile. Akumele ifake izixhumanisi eziya kuyo yonke isayithi lakho. Kufanele ibe nomgomo ocacile kanye nokubizelwa esenzweni. Qiniseka ukuthi ufaka ubufakazi bomphakathi, njengobufakazi beklayenti namalogo. Ngaphezu kwalokho, kufanele ugweme ukufaka amathebhu wokuzulazula kwewebhusayithi yakho.

Qiniseka ukuthi ikhasi lakho lokubikezela liqukethe amagama angukhiye owaqondise. Lokhu kuzokwenza kube lula ukuthi izinjini zokusesha zikuthole futhi zithuthukise izinga lakho. Ukusebenzisa amasu okuthengisa abantu abaningi, njengokubhala ukubuyekezwa noma ukuphawula, ingakusiza futhi ukuthi uhehe amakhasimende amaningi. Ungasebenzisa futhi izinkundla ezinezihloko nezinye izinkundla ukuze ubhale ngemikhiqizo namasevisi akho.

Qinisekisa ukuthi ikhasi lakho lilayisha ngokushesha futhi liyasebenziseka kalula. Lokhu kuzosiza ukwandisa ukuguqulwa kanye nemali engenayo. Khumbula ukuthi cishe ingxenye yayo yonke ithrafikhi manje isiqhamuka kumadivayisi eselula. Ukudala izinguqulo ezenziwe ngeselula zesayithi lakho kuzoqinisekisa ukuthi wonke amakhasimende angaba khona angabuka okuqukethwe kwakho ngaphandle kokuhlupheka.

Amakhasi okufika e-AdWords ayingxenye ebalulekile yanoma yimuphi umkhankaso we-Adwords, futhi ungafunda ukuthi ungazakha kanjani nomakhi wekhasi lokufika. Ukusebenzisa umakhi wokudonsa nokuwisa, ungakha ikhasi lokufika elihle kalula.