I-imeyili info@onmascout.de
Ucingo: +49 8231 9595990
I-AdWords ingelinye lamathuluzi anamandla kakhulu kubakhangisi abaku-inthanethi. Inkundla ingakusiza ukuthi ufinyelele izethameli zakho ngokuphromotha imikhiqizo yakho namasevisi ngokukhangisa okuhlosiwe. Ngaphandle kwe-AdWords, ungasebenzisa nezinye izinkundla ze-PPC njengezikhangiso ze-Facebook ne-Instagram, Izikhangiso ze-Twitter, kanye nezikhonkwane ezinyusiwe ze-Pinterest. Ungasebenzisa futhi Izikhangiso zenjini yokusesha, njengezikhangiso ze-Bing ukukhuthaza iwebhusayithi yakho.
Ukudala izikhangiso zombhalo we-Adwords ezisebenzayo kudinga ulwazi namakhono. Kubalulekile ukubhala izikhangiso ezizoyenga abasebenzisi ukuthi bachofoze isixhumanisi futhi bathenge. Ikhophi yesikhangiso kufanele ibe nokubizelwa esenzweni okucacile, intengo, ukukhushulwa, kanye nemininingwane mayelana nomkhiqizo noma isevisi. Kufanele futhi iqondiswe kumadivayisi amaningi futhi isebenzise igama lomkhiqizo. Indlela engcono kakhulu yokwandisa ukusebenza kahle kwezikhangiso zakho zombhalo we-Adwords ukuzithuthukisa futhi uzenze zibonakale kakhulu..
Uma udala isikhangiso sombhalo we-AdWords, kufanele ucabangele ubude bombhalo. Isikhangiso esijwayelekile se-Google siqukethe izinto ezinhlanu, kuhlanganise nesihloko esithi 25 abalingiswa, ezimbili Incazelo Imigqa ye 35 izinhlamvu ngamunye, kanye ne-URL yokubonisa engaqukatha kufika 255 abalingiswa. I-URL kufanele ibe kusizinda sezinga eliphezulu elifanayo njengekhasi lokubikezela. Nakuba kungeyona impoqo, kuwumqondo omuhle ukuxhuma amagama angukhiye kusixhumanisi esibonisiwe, uma kunesidingo.
Izikhangiso zombhalo we-AdWords ziyindlela enhle yokukhangisa ibhizinisi lakho. Ungasebenzisa imigqa emibili yombhalo kuze kube 35 izinhlamvu ubude, futhi kufanele uqiniseke ukuthi umlayezo wakho uyabandakanya futhi ubizela esenzweni. Ungakwazi futhi ukunweba ulwazi olufaka esikhangisweni sakho ngokudala i-akhawunti nge-AdWords. Yize izinketho zokwelula izikhangiso zombhalo we-AdWords zincike ohlotsheni lomkhangisi onguye, ukunweba ulwazi esikhangisweni sakho kungaba yindlela enhle yokuthola ukuchofoza okuningi futhi wenze ukuthengisa okwengeziwe.
Ukuze ukwandise ukusebenza kahle kwezikhangiso zakho zombhalo we-Adwords, kufanele usebenzise ikhasi lokufika elilungile kubo. Ukukhetha ikhasi lokubikezela elingalungile kungavala abasebenzisi futhi kuphumele emazingeni aphansi okuguqulwa. Ngaphezu kwalokho, kufanele uhlale uhlola futhi uzama ngezikhangiso zakho ukuze uthuthukise indlela ezisebenza ngayo. Ngeke wazi ukuthi yini ezosebenza nokuthi yini engeke isebenze, ngakho ungesabi ukuzama!
I-AdWords yethule ifomethi entsha yezikhangiso zombhalo, okunikeza abakhangisi isikhala esengeziwe sokubonisa imikhiqizo namasevisi abo. Izikhangiso zombhalo onwetshiwe zidinga ukubhalwa kabusha kancane, kodwa bakunika isikhala esiphindwe kabili.
Ukufanisa imisho ku-Adwords kuyindlela enembe kakhudlwana yokukhomba izikhangiso zakho, futhi inikeza izinga eliphezulu lokulawula. Uma ukhetha le nketho, isikhangiso sakho sizovela kuphela uma umbuzo wosesho uqukethe umusho oqondile owukhethile. Ungakwazi ngisho nokufaka amagama ngaphambi nangemuva kwebinzana. Usengakwazi ukufinyelela izethameli eziningi usebenzisa lolu hlobo lokukhomba.
Ukufanisa ibinzana kudinga ukuthi usebenzise incazelo yegama elingukhiye embuzweni wakho, futhi ikuvumela ukuthi ufake umbhalo owengeziwe esikhangisweni sakho. Uhlobo lokufanisa alusa-odwe ngokuqinile, njengoba ukufunda ngomshini kwe-Google kuhle ngokwanele ukuhlukanisa ukuthi ukuhleleka kwamagama kubalulekile noma cha. Kufana nokufanisa okubanzi ngoba ungasebenzisa ukufanisa ibinzana ukuze ubonise izikhangiso kubantu abafuna amagama angukhiye ahlobene.
Ukuze usebenzise amagama afanayo, kufanele uqale uqinisekise ukuthi amagama akho angukhiye anevolumu eyanele yokusesha. Ukusebenzisa amagama angukhiye ahlukile afanayo kuzokwandisa ukufinyelela kwakho futhi kukunike ikhono lokukhomba amagama angukhiye anevolumu yokusesha ephansi. Lolu hlobo lokumatanisa luphoqa abathengisi bokusesha ukuthi banakekele kakhudlwana esu labo le-SEM kanye nokwenza kahle.
Bese, ungasebenzisa amagama angukhiye aphikisayo. Ukuphikisa kwemisho yokufanisa engeza a “” ekuqaleni nasekupheleni kwegama. Ngokwesibonelo, uma usebenzisa +idatha +isayensi, ngeke ubone izikhangiso uma kukhona ezicingayo “okusha” noma “okusha.” Okuphikisayo kokufanisa imisho nakho kuyasiza ekuvimbeni amagama angukhiye wokufanisa abanzi.
Kunezinhlobo ezintathu eziyinhloko zokufanisa imisho ebalulekile etholakala ku-Adwords: ukufana okubanzi, ukuhambisana kwamagama, kanye nomdlalo wangempela. Ungakhetha uhlobo lokufanisa olungcono kakhulu kuye ngezidingo zebhizinisi lakho. Uma ungayitholi imiphumela emihle ngokufana okubanzi, unganciphisa amagama akho angukhiye ukuze afane nemisho. Ungaphinda ufake okuhlukile okusondelene noma amagama afanayo ukuze unciphise ivolumu yakho yosesho.
NgoSepthemba, I-Google iguqule i-algorithm ye-Prase Match ukuze inembe kakhudlwana. Manje, uma usebenzisa i-Prase Match, izikhangiso zakho ngeke zifane nemisho eqondile nje, kodwa nokuhlukahluka kwalawo magama. Lokhu kusho ukuthi isikhangiso sakho sizohambisana kakhulu ne-niche yakho.
Uma ufuna ukuthola izivakashi eziningi kusayithi lakho, kufanele ukhethe amagama angukhiye anevolumu yokusesha ephezulu. Umthamo wokusesha ungatholwa ngokubheka ukuthi leli gama lithola ukusesha okungaki ngenyanga ezinyangeni eziyishumi nambili ezedlule. Bese, bheka umncintiswano walelo gama elingukhiye: bangaki abakhangisi abaqhudelana ngegama elingukhiye elifanayo nokuthi ziyini izindleko zabo ngokuchofoza ngakunye. Lolu lwazi lubalulekile ekuhleleni umkhankaso wakho we-SEM.
Amagama angukhiye anevolumu yokusesha ephezulu abonisa ukuthi amakhasimende akho afuna ulwazi ngesihloko esithile. Lawa makhasimende kungenzeka aphendukele ku-Google ukuze athole izimpendulo zemibuzo yawo. Ukusebenzisa amagama angukhiye evolumu yokusesha ephezulu kuzothuthukisa izinga lenjini yokusesha yesayithi lakho nokuqwashisa ngomkhiqizo. Ngaphezu kwalokho, kuzokusiza ukuthi uthole ithrafikhi eyengeziwe.
Nokho, akuwona wonke amagama angukhiye anevolumu yokusesha ephezulu asebenzayo kumkhankaso wakho. Ngokwesibonelo, umkhankaso wokuhlinzwa wamehlo we-laser ungase ungazuzi ngamagama angukhiye wevolumu yokusesha ephezulu. Ngokungqubuzanayo, umkhankaso wethawula lephepha ungazuza kumthamo ophansi wokusesha. Ngaphezu kwalokho, amagama angukhiye evolumu yokusesha ephansi kulindeleke ukuthi abe nokuncintisana okuncane. Lokhu kusho ukuguqulwa okungcono.
Amagama angukhiye anevolumu ephezulu ngokuvamile abiza kakhulu kunamagama angukhiye anevolumu ephansi, kodwa bazokutholela ithrafikhi eyengeziwe. Nokho, kufanele ukhumbule ukuthi amagama angukhiye evolumu ephezulu anokuncintisana okuphezulu kunamagama angukhiye wevolumu ephansi. Ngaphezu kwalokho, amagama angukhiye anevolumu ephezulu kunzima ukuwabeka ezingeni. Noma kunjalo, bafanele imali eyengeziwe uma ungakwazi ukudlula umncintiswano.
Enye indlela yokuthola amagama angukhiye wevolumu ephezulu ukusebenzisa umhleli wegama elingukhiye. Ikuvumela ukuthi useshe ukuhluka kwamagama angukhiye ahambisana nebhizinisi lakho. Isihleli segama elingukhiye siphinde sinikeze izinketho zokuhlunga ukuze ukwazi ukukhipha amagama angukhiye asevele asetshenziswe ku-Adwords. Ngamagama angukhiye anevolumu ephezulu, ungasebenzisa ngisho nethuluzi lokucwaninga elingukhiye.
Ukuze uthole amagama angukhiye anevolumu yokusesha ephezulu, udinga ukwazi ukuthi bangaki abantu abasesha leyo migomo ku-Google njalo ngenyanga. Lokhu kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye ozowaqondisa futhi uwasebenzise ekwenzeni iwebhusayithi yakho ibe ngcono.
Eminyakeni yakamuva, I-Google isuse eminye imikhawulo ekubhideni kwemigomo ephawuliwe emikhankasweni ye-Adword. Lokhu kuvumela amabhrendi ukuthi abonise izikhangiso zawo emiphumeleni yosesho lapho okungenzeka ikhasimende licinga igama lomkhiqizo. Nokho, kunezinye iziqondiso okufanele uzikhumbule lapho ubhida ngemibandela yophawu lokuhweba.
Okokuqala, ungasebenzisi amatemu anophawu lwentengiso kukhophi yakho yesikhangiso. Uma wenza njalo, usengozini yokwephula izinqubomgomo zezimpawu zokuhweba. Ukusebenzisa amatemu anophawu lwentengiso kukhophi yakho yesikhangiso kuzoholela ekutheni isikhangiso sakho sivele emiphumeleni yosesho lwe-Google njengesimbangi. Futhi kuwukwephula izinqubomgomo zophawu lokuhweba futhi kungaholela esikhalazweni esivela enkampanini ephethe uphawu lokuhweba. Ukuze ugweme noma yimiphi imiphumela yezomthetho noma yokuziphatha, qiniseka ukuthi uqapha izimbangi zakho’ Umsebenzi we-Adwords. Uma ubona ukuthi umuntu oqhudelana naye ubelokhu ebhida ngamagama emikhiqizo yakhe, ungathatha amasu afanelekile akhokhelwayo nangokwemvelo ukuze unciphise umonakalo.
Ngenkathi amabhidi wophawu lokuhweba anganciphisa kakhulu ithrafikhi yezinto eziphilayo, basengaba nomthelela omubi kumava amakhasimende. Izikhangiso zabo zizokhonjiswa eduze kokufakwa kuhlu kwezinto eziphilayo futhi zingaholela ekuhlangenwe nakho okubi kwamakhasimende. Kungakho amabhrendi kufanele acabangele ukukhawulela ukubhida kophawu lwentengiso. Le mikhawulo ingasukela ekuvinjweni okuphelele kokubhida kumagama angukhiye anebhrendi kuya kuziqondiso ezithile zokuthi yimaphi amagama angukhiye avunyelwe. Ungakwazi futhi ukubeka umkhawulo emikhangisweni kanye nezindawo ukuze uvimbele izimbangi zakho ekubhideleni imigomo yakho enophawu.
Uma ungenaso isiqiniseko sokuthi ungakwazi yini ukubhida ngethemu lophawu lokuhweba, thintana ne-Google futhi uthole ikhophi yemigomo ephawuliwe. Ungakwazi ukusebenzisa le migomo ezikhangisweni zakho njengamagama angukhiye kanye nobufakazi bomphakathi. Kodwa uma ukhathazekile ngokuphulwa komthetho, bese uthintana nomuntu ophethe i-akhawunti yakho bese ubuza ngamalungelo akho.
Uma oqhudelana naye esebenzisa uphawu lwakho lokuhweba, ungase uthande ukucabangela ukuhambisa isikhalazo sokwephulwa kophawu lwentengiso ku-Google. Kuyisu eliyingozi ngoba lingalimaza isikolo sakho sekhwalithi futhi kwenyuse izindleko zakho ngokuchofoza ngakunye. Uma ungafuni ukuzifaka engozini yokumangalelwa, ungase uthande ukucabangela ukwengeza igama elingukhiye eliphikisayo ku-akhawunti yakho ye-Adwords esikhundleni salokho.
