Inyanga: January 2021

Lesi yisidingo esikhulu sebhizinisi lesimanje, ikakhulukazi emkhakheni we-IT. Manje kufanele siqonde, ukuthi imayelana nani i-Google Awards. Ngakho-ke lokhu kuhlobene nomkhankaso wokukhangisa we-Google wokusebenzisa amathuluzi athile, elimele ibhizinisi elisheshayo lenkampani yethu.

I-Google AdWords ibasiza kanjani abasebenzisi bokugcina?

Manje ukuthi siyazi, ukuthi yonke into yenziwe ngedijithali kumaphothali aku-inthanethi, lokhu kungaba usizo kakhulu, ukufakazela ibhizinisi elisheshayo kubasebenzisi bokugcina. Wonke umuntu ufuna ukukhulisa ibhizinisi lakhe, futhi lesi yisikhathi sesimanje sezinkundla zokuxhumana, ukuze abantu beze kuphothali yakho futhi bafinyelele izinsiza zakho. Kunjalo, indlela efanele kanye nesiqondiso kusiza zonke izinkampani, ukuze i-Google ingene kuyo yonke indawo futhi iguqule ngokuzenzakalelayo umbono wakho wenze ibhizinisi eliphumelelayo.

Ukutholakala kwamakhasimende angempela

Uma usemakethe, kufanele uthole amaqembu akho okuhlosiwe wangempela. Lokhu kuvela ekuhleleni okufanele nasekusebenziseni inkundla efanele. Ngokusobala abantu beza ngokusekelwe kulokho abakuthandayo futhi bafuna ukuthola izinsiza ezinhle kakhulu futhi bazihlanganise nezinkampani ezithembekile. Ngakho uma ungokoqobo futhi unezinsizakalo ezinhle, ngokusobala uzolethwa ezingeni eliphezulu.

Ukubaluleka kwe-Google AdWords

Lokhu kumayelana nenqubo yanoma yikuphi ukukhula kwebhizinisi, okuyikhona okunomthelela kulokhu, Qinisa ukuxhumana kwakho kwenethiwekhi. Wonke umuntu ukhuluma ngokubaluleka kwezinkundla zokuxhumana, sithola kanjani amakhasimende ethu amasha nabasebenzisi nsuku zonke, ukwenza ibhizinisi lethu liqine futhi lifanele, futhi uma wenza ukuxhumana okwengeziwe, Lokhu kungakwenza ngokusobala ukuthi ukwazi ukwenza ibhizinisi.

Isimo esiphephile sinconywa kakhulu

Sisebenzisana nabangeneleli kanye nabanye abantu mbumbulu nsuku zonke, ukuze wonke umuntu afune ukugcina idatha yakhe iphephile. Lokhu kuzokunikeza ubunikazi obugcwele be-copyright benkampani yakho, ukuthi kungabikho muntu ongantshontsha ubunikazi bebhizinisi lakho, njengoba le nkundla ingalokothi isebenze kubathengi abangagunyaziwe, njengoba igqamisa abangeneleli futhi ikunikeza igunya eligcwele, ukuthi imikhiqizo yakho nesizinda sebhizinisi lakho kuphephe ngokuphelele.

Khulisa ibhizinisi lakho ngokushesha futhi uthole imiphumela oyifunayo!

Wonke umuntu ufuna ukwakha ibhizinisi elisheshayo ngesikhathi esifushane, kodwa kufanele sikhethe inkundla efanele. I-Google AdWords izama kanzima, hlunga iqembu eliqondiwe nsuku zonke, ukuze usebenze emehlweni amakhasimende akho.

Ngaphandle kokuhlangenwe nakho kwakho nge-Google Ads noma i-PPC, uhlala udinga isofthiwe, ukuzilawula. Kunamagama amaningi, lapho umkhankaso wakho wokukhangisa we-Google umude ngawo, kuyakhathaza, incithakalo, i-banal futhi iphuza ukuchaza, futhi kukhona nezinye eziningi, uhlu alupheli. Imiphumela emihle ayisho, ukuthi uzuze i-ROI enhle. Udinga ukuthatha indlela enolaka ekuphathweni komkhankaso, uma ufuna ukukhulisa ibhizinisi lakho ngezikhangiso. Inqubo yokuphatha ayilula neze futhi udinga isofthiwe yokuphatha Izikhangiso ze-Google ngomkhankaso omkhulu.

Ukubaluleka kokuphatha kumkhankaso wokukhangisa

Yilokho ukuphathwa kwezikhangiso okuphathelene nakho, ukwenza umkhankaso ube nekhono futhi ube yimpumelelo. umgomo uwukuthi, isikhathi, ukuchuma, nciphisa amandla okusebenza kanye nomzamo wesu lakho lokukhangisa. Lapho umkhankaso wenziwa ngekhono elikhulu, thuthukisa izinzuzo zakho futhi ukhulise ibhizinisi lakho. Ukuphatha yigama elibanzi kakhulu, okuhlanganisa imisebenzi eminingana ebalulekile. Chaza ibhajethi yokukhangisa, Ukwaba Amabhidi, Ukukhetha Amagama angukhiye, Ukushintsha izilungiselelo zokukhomba, Ilungiselela amakhasi okufika, Imizamo Yethimba Eliholayo, Ukubeka imigomo kanye neminye imithwalo yemfanelo ehlukahlukene emahlombe omphathi wesikhangiso.

Izibopho Zomphathi Wesikhangiso

1. Bheka amagama angukhiye amasha, izethameli ezisesha ngayo kanye nesilinganiso samagama angukhiye akhona.

2. Qaphela futhi uhlole ukusebenza komkhankaso wakho, noma ngabe umkhankaso wakho uyakhuphuka futhi wehle.

3. Ngemva kokuhlonza ubungozi kanye nezibopho, manje yenza izinguquko, ukuze uthuthukise imiphumela ngokusekelwe emiphumeleni yakho.

Uma iphethwe kahle futhi yenziwe kahle, i-akhawunti ye-PPC ingaba usizo ebhizinisini lakho. Kungaba umthombo onamandla ngokuphawulekayo wemali engenayo. Kuyisu elidla isikhathi, nakho kukubiza imali. Isofthiwe yokuphatha Izikhangiso ze-Google iza kahle kubo bonke abakhangisi, noma ngabe ungumuntu osaqalayo nge-akhawunti encane. Ungase ungayidingi isofthiwe njengomphathi, ophethe i-akhawunti enkulu kakhulu. Kodwa-ke, imininingwane enikezwe ithuluzi izokusiza, ukuqonda kangcono, ukwenza isu lakho lokukhangisa libe mnandi.

Inombolo engavamile yemikhankaso yezikhangiso namaqembu ezikhangiso incike kukhathalogi yakho nokuncamelayo. Nokho, imikhankaso emithathu yamazinga amathathu abalulekile iwukwakheka okujwayelekile.

Abanikazi bamabhizinisi abanozwela bayazi, ukuthi abantu bangangeni ku-inthanethi kamuva, ukuthenga okuthile. Zikhona ku-inthanethi. Umgomo wakho oyinhloko njengomkhangisi we-AdWords ukuthuthukisa i-ROI. Lokhu kwenziwa ngokuphatha ibhajethi yakho yokusebenzisa imali. Ukukhathazeka yilokhu, ukuthi i-AdWords ayilokothi ikwenze kube lula kangako – futhi angakwenza nokuhlanya, ukuyigcina iqondile.

1. Isinyathelo sokuqala sokuphatha isabelomali sakho yilesi, Qonda kahle ukuthi ibhajethi ye-AdWords isebenza kanjani. I-AdWords ikuvumela ukuthi usethe isabelomali ezingeni lomkhankaso. Uma une-akhawunti enkulu, ungakwazi ukuhlukanisa izinhlobo zomkhankaso ezifanayo ndawonye.

2. Kudingekile, ukuthola mayelana nentuthuko yakamuva. I-AdWords ishintshe indlela, ukuthi izabelomali ziphathwa kanjani. Ngaphambi kokuba babe ngaphezu kwanoma yiluphi usuku 20 iphesenti ngaphezu kwesabelomali. Izinkinga ziyavela, uma isabelomali sincane.

3. Kumabhizinisi amancane, amanani okuguqulwa kwesinye isikhathi athatha inyanga yonke. Nokho, ukuchofoza kushibhe kuze kube sekupheleni kwenyanga, njengoba ezinye izinkampani zingase ziphelelwe yisabelomali. lokhu kusho, ukuthi uma izinga lokuguqulwa lizinzile, i-CPA iyancipha, lapho ukuchofoza kuba ishibhile.

4. Kwezinye izinhlobo zebhizinisi ezifana ne-e-commerce, imbuyiselo ekusetshenzisweni kokukhangisa ithi (ROSE) kangcono phakathi nenyanga kunasekuqaleni noma ekupheleni. Lokhu kuvame ukuba njalo, lapho abathengi basebenzisa imali engenayo engabuyi, ukuthenga kuwe. Kuyatuswa, ukwandisa isabelomali maphakathi nenyanga bese unciphisa ngasekupheleni kwenyanga.

5. Uhlelo lwe-Google alukwazi, Lawula amabhajethi kalula inyanga yonke. Yathuthukiswa kunomgomo engqondweni, ukufeza isabelomali osinikezile. Nakuba ungasebenzisa amabhajethi okwabelwana ngawo, ukuvumela ukusetshenziswa kwemikhankaso eminingi ngesisekelo sesabelomali esifanayo, akulula, Landelela izinguquko eziningi zesabelomali sanyanga zonke ngokusekelwe kulezi zinombolo ezinikeziwe.

6. I-AdWords ingasebenzisa kuze kube kabili ibhajethi yakho yansuku zonke ngosuku oluthile. Ngaphambi kokuthi ucabangele le nombolo njengenhle noma imbi, hlola i-CPA yakho- kanye namathrendi e-ROAS ezinyangeni ezihlukene. Uma uthola lokhu, kukhona izikhathi enyangeni, lapho wenza khona kangcono noma okubi kakhulu kunokujwayelekile. Usebenzisa ukukhohlisa kwesabelomali, ungabonisa izikhangiso kaningi ngezikhathi ze-Crest.

Njengomkhangisi, kungase kube nzima, ukulandelela yonke idatha yokulinganisa. Kungenzeka ukuthi uhlangabezane namagama afana ne-CPC endleleni, okungenani kanye. Masiqonde leli gama elibaluleke kakhulu ngokwejwayelekile. I-CPC noma izindleko ngokuchofoza ngakunye zingachazwa njengezindleko ezimaphakathi, esetshenziswe ekutholeni ukuchofoza kokuthi Izikhangiso ze-Google. Chofoza kusho, ukuthi umsebenzisi axhumane nezikhangiso zakho ngemikhiqizo noma amasevisi, ukuthi umkhiqizo wakho unikeza. Uma uchofoza esikhangisweni sakho, ikhombisa ukuqala kohambo lwalowo ongase abe yikhasimende njengekhasimende. Futhi uma ukuchofoza okukodwa kungasiza kakhulu, ibalulekile, ukuchitha isabelomali esifanele ngokuchofoza okukodwa.

izici, ezinomthelela ku-CPC yesikhangiso

1. Noma nini lapho umsebenzisi achofoza noma ahlanganyela nezikhangiso zemikhiqizo noma amasevisi omkhiqizo wakho, i-CPC iyathonywa. Kufanele uqiniseke, ukuthi izikhangiso zakho ze-Google zinikeza ulwazi oluhle lomsebenzisi, uma ufuna ukuthola ukuguqulwa okuhle.

2. Uma isikhangiso sakho sihambisana nezithameli ozihlosile, ibonakala ivumelana futhi ifanele, uphakeme. Ungasebenzisa amakhasi okufikela anobuciko nasebenza ngempumelelo ngemuva kokuchofoza kanye namagama angukhiye amahle, ezihambisana nomkhankaso wakho. Igama elingukhiye lihambisana kakhulu, izinga eliphezulu lesici.

3. Uhlobo lwesikhangiso, owubekele umkhankaso wakho, ngumenzi wesinqumo, ekhomba i-CPC yakho. Izinhlobo zezikhangiso zisekelwe kuzinjongo, ofuna ukukuzuza.

4. Izinkundla ezikhethelwe ukulethwa kwesikhangiso sakho zichaza i-CPC. Isibonelo, izinkundla zokuxhumana zine-CPC ephezulu.

Chofoza okuthi Ukukhwabanisa

Chofoza ukukhwabanisa noma ukuchofoza okungenanzuzo, kuchazwe njengenqubo yokuchofoza izikhangiso, ukweqisa ngamabomu isabelomali sokusebenzisa imali. Lokhu kuchofoza kungavela ku-bots, Izimbangi noma izivakashi zakho ze-inthanethi zimenyiwe, cishe okungenakwenzeka ukukhomba. Inethiwekhi yokukhangisa ingabona ukuchofoza okungavumelekile futhi ikususe ekuchithweni kwezikhangiso, ukuze i-CPC yakho ingathinteki.

I-Google ihlola ngokucophelela ukuhlonzwa kokuchofoza okudukisayo. Ine-algorithm, elithola futhi lihlukanise ukuchofoza okungelona iqiniso, ngaphambi kokuthi ukhokhiswe.

Eminyakeni embalwa edlule, i-Google yethula inkundla yokushintsha i-Google AdWords, d. H. Izikhangiso ze-Google. Lesi sixhumanisi esisha somsebenzisi, d. H. I-Rebranding, kuhlanganiswe ibhokisi lamathuluzi lokumaketha elidijithali le-Google nezinhlelo zokusebenza ezintathu ezintsha zokumaketha, kuhlanganise nezikhangiso ze-Google, I-Google Marketing Platform kanye ne-Google Ad Manager. Nokho, lesi sikhombimsebenzisi esisha sidinga ukuthi ube nejwayelo, futhi ukwakha ithuluzi elisha akusho, ukuthi ungenza amaphutha. Amakhasimende akho awasoze avuma, ukuthi unikeza ijika lokufunda ngezaba zokumosha isabelomali kanye nemigomo engafinyelelwanga.

Nansi imiyalelo, ukuthi udinga ukufunda

Izinhlobo ezintathu ze-Google

1. Umgomo wokwethula izikhangiso ze-Google uku, inkampani, ikakhulukazi izinkampani ezincane, ukusiza ngalokho, ukusebenzisa ukukhangisa kwedijithali ngempumelelo. Manje isihlanganisa nemikhankaso ehlakaniphile, okukuvumela ukuthi uthuthukise imikhankaso yakho kuye ngezenzo ozikhethayo.

2. I-Google Marketing Platform yakhiwe, ukusiza abakhangisi bedijithali ngalokhu, iziteshi ezihlukahlukene zokumaketha ezitholakalayo njenge-imeyili, izinkundla zokuxhumana, I-YouTube njll. okumele kucatshangelwe. Ihloselwe ukusiza abadayisi, kulula ukuphatha zonke lezi zinkundla.

3. I-Google Ads Manager iyinkundla ehlanganisiwe yabakhangisi nabakhangisi, abasebenzisa iziteshi ezahlukene ukukhangisa.

Izilungiselelo ezintsha ze-Google Ads

Yiziphi izikhangiso ozibonayo, kuncike ezicini eziningana, z. B. Intshisekelo, Sesha umsebenzi, Ukuzibandakanya Kwesiteshi, izibalo zabantu nokunye okuningi. Lena yindlela i-Google eyenza ngayo izikhangiso zihambisane nezithameli eziqondiwe kanye nesizindalwazi samakhasimende. I-Google ifuna ukwandisa ukubonakala phakathi kwabasebenzisi nabakhangisi futhi yakhe imakethe yenjini yokusesha ngale ndlela, ukuthi ukuxhumana ngezivakashi kuyanda. Lena inketho evamile yayo yonke imiklamo yezikhangiso ze-Google.

Izibuyekezo ezintsha ze-Google Ads

Imikhankaso ehlakaniphile ehlinzekwa yi-Google ibonisa imizamo, ukudala amaqebelengwane okukhangisa edijithali kwabaqalayo, kubandakanya nezinkampani ezincane, Abasanda kuhlanganyela be-PPC nemikhiqizo, abaqala imizamo yabo yokuthengisa yedijithali.

I-Google Ads iphinde yethula Isikhi Sezithombe, ukulingisa umphumela, okufana Nemikhankaso Ehlakaniphile yezithombe zakho Zomkhankaso Wokuboniswa.

I-Google Optimize ayisebenzi emakhasini okufika kuphela. Ngoba i-Google yenza wonke amathuluzi ayo okumaketha edijithali abe uphawu oluhlukile, okuhlanganisa i-Google Analytics nokulandelela amawebhusayithi ayiqiniso.

Kunezinketho eziningi zokubhida ezitholakalayo, ezingahlelwa ngale ndlela, ukuthi izikhangiso ziqala ngokuzenzakalelayo futhi ngokushesha. Ngaphambi kokuthi uqhubeke, Kufanele uzijwayeze nezingxenye zokubhida kwezikhangiso ze-Google.

1. Ubuningi bebhidi ye-CPC yegama elingukhiye

2. Igama elingukhiye Quality Score

3. Ukuhambisana kwezandiso zezikhangiso ezikhangisweni namagama angukhiye

Uma usetha umkhankaso wakho wokukhangisa we-Google, udinga ukuhlaziya imigomo, ofuna ukukuzuza ngayo. Udinga ukulinganisa ibhalansi phakathi kwevolumu yokuguqulwa kanye nezindleko zokuguqulwa ngakunye. Ungathuthukisa ibhidi yakho, okungase futhi kwenyuse ivolumu yokuguqulwa, kodwa ekugcineni inyusa izindleko zakho ngokuguqulwa ngakunye.

Izisekelo zokubhida ezikhangisweni ze-Google

Ungagxila ezintweni ezihlukahlukene lapho ubhida: ukuchofoza, okuvelayo, Ukuguqulwa, Ukubuka noma ukuzibandakanya, ngokusekelwe ohlotsheni lwakho lomkhankaso. Ake siqonde, ukuthi ukugxila okuhlukene kushintsha kanjani umbono.

Ama-Focusclicks

Uma inhloso yakho emaphakathi iwukuthi, ukuthi izivakashi zivakashela iwebhusayithi yakho, Ukuchofoza kuhle ekuqaleni. Uma usebenzisa ukubhida kwezindleko ngokuchofoza ngakunye, ukhokha kuphela, uma othile echofoza esikhangisweni sakho futhi evakashela iwebhusayithi yakho.

Gxila ekuguquleni

Lokhu kutshela i-Google inani, ufuna ukukhokhela ukuguqulwa. Lokho ukuguqulwa, ofuna ukukubona enkampanini yakho nakuwebhusayithi yayo. Ukhokha kuphela ngokuchofoza ngakunye. Amabhidi akho asethwa yi-Google ngokuzenzakalelayo, ukuze uthole ukuguqulwa okuningi ngangokunokwenzeka ngezindleko zakho ezichaziwe ngesenzo ngasinye.

Gxila ekubukeni

Uma inhloso yakho eyinhloko iwukuthi, ukuthola nokwazisa ukubukwa okwengeziwe, ukuthi ababukeli bakho babandakanyeka kangakanani ngokuqukethwe kwevidiyo yakho, lapho bebuka amavidiyo akho nalapho beqa okuqukethwe, gxila ezindlekweni zebhidi yokubuka ngakunye. Ngebhidi yezindleko zokubuka ngakunye, ukhokhela ukubukwa, ngubani owamukele ividiyo yakho. Ukuchaza lo myalo, khombisa inani eliphezulu kakhulu, ufuna ukukhokhela ukubuka ngakunye.

Izikhangiso ze-Google zikunikeza izinketho eziningi, ukubhidela izikhangiso zakho, kuya nge, okubaluleke kakhulu ebhizinisini lakho.

Ukubhida ezikhangisweni ze-Google kuyisinyathelo esibaluleke kakhulu, okufanele kwenziwe ngokucophelela okukhulu. Uma lokhu kwenziwa kabi, Lokhu kungaphazamisa yonke idatha yakho ye-Google AdWords. Kunezinhlobo ezahlukene zamasu okubhida atholakalayo ezikhangisweni ze-Google. Ikuphi ukukhetha okwenzayo, Nokho, kuya ngezidingo zebhizinisi lakho kanye nokukhetha. Kodwa ngaphambi kokuthi unqume ngohlobo lwebhidi, kufanele ubheke ezinye izinhlobo zamabhidi.

Inani lezinketho zokubhida ezitholakalayo libonakala likhula ngokuhamba kwesikhathi, kanye nomzamo, ukuqonda wonke umuntu, kungaba nokudida kancane. Ibalulekile, ukuze uhlale unolwazi mayelana nentuthuko yakamuva endaweni yokukhangisa ye-Google, ukuze uthuthukise ukusebenza komkhankaso wakho.

Ukubhida okuzenzakalelayo

Ukubhida Okuzenzakalelayo kuyisu lokubhida lezikhangiso ze-Google, izinkampani ezingakhuphula ngazo ukuthengisa kwazo kuye ngezinhloso ezibekiwe. Ngale ndlela yokubhida, i-Google ngokwayo ichaza isabelomali esifanele ngokusekelwe emathubeni, ukuthi isikhangiso sakho sizophumelela. Uma usebenzisa le ndlela, Akudingekile ukuthi ubuyekeze ngokwakho amabhidi wakho wamagama angukhiye. Kuya ngesu lokubhida olisebenzisayo, izikhangiso ezizenzakalelayo ziyatholakala kukho kokubili izikhangiso zosesho nezikhangiso eziboniswayo.

Ukubhida okuhlakaniphile

Ukubhida okuhlakaniphile kuyindlela, okuxhumene kakhulu nokubhida okuzenzakalelayo. Kodwa-ke, abanye abasebenzisi kwesinye isikhathi bayayidida imigomo emibili noma bacabange ukuthi yomibili iyafana. Kuyisu lokubhida, okufaka kuphela amasu asekelwe ekuguquleni. Isebenzisa ukufunda ngomshini, ukuze uthuthukise izinga lokuguqulwa kwakho kukho konke ukusesha kanye nakho konke ukuchofoza. Kusetshenziswa izinhlobo ezine zamasu, d. H. I-CPC ethuthukisiwe, I-CPA eqondiwe, Khomba i-ROAS futhi wandise ukuguqulwa. Uma ufuna ukusebenzisa ukubhida okuhlakaniphile, udinga ukwenza kusebenze ukulandela ngomkhondo ukuguqulwa.

Ibhidi ye-CPC eyenziwa mathupha

Kubandakanya ukungenelela komuntu futhi kukwenza ukwazi, Setha ibhajethi yakho yebhidi noma izindleko eziphezulu ngokuchofoza ngakunye kwezikhangiso ze-Google. Ihluke kakhulu ekubhideni okuzenzakalelayo. Ngokuvamile, abakhangisi babeka inani elithile lebhidi leqembu labo lamagama angukhiye lezikhangiso. Nokho, ukubhida kwe-CPC okwenziwa ngesandla kukuvumela ukuthi usethe amabhidi angawodwana egama elingukhiye elilodwa.

Ukubhida kwe-CPC okuthuthukisiwe

Leli su lokubhida ligxile kakhulu ekuguquleni. Kufanele unike amandla ukulandelela ukuguqulwa, ukuze i-Google inyuse noma yehlise amabhidi ngokusekelwe kudatha etholiwe, ukuze uthole ukuguqulwa okwengeziwe.

Kunokuncintisana okuningi okunamandla kwamagama angukhiye phakathi kwezinkampani, Inkundla yezokuxhumana manje isiphenduke indawo yonke ekhokhelwayo, nokusesha ngezwi, Izikhangiso zokuthola, njll. phonsa yonke into, yini ehlobene ne-SEO. I-Google ilokhu inweba futhi ibuyekeza uhlelo lwayo olubanzi lomkhiqizo, okwenza kube nzima kumkhangisi ojwayelekile, ukuqhubeka nemikhiqizo ekhona. Yingakho sinamathrendi amakhulu kakhulu ezikhangiso ze-Google onyakeni 2021 kuhlanganiswe, ukukusiza ukuthi udizayine imikhankaso efanele yokumaketha yebhizinisi lakho kulo nyaka omusha.

Ukubhida okuhlakaniphile

I-Google inobungcweti obukhulu kubuhlakani bokwenziwa (KUYA) etshaliwe, kanye ne-Smart Bidding ingenye yale miphumela ehlukene yokutshalwa kwezimali okwenziwe. Udinga ukuchaza umgomo wakho wokukhangisa ku-Google, bese kuthi Ibhidi ehlakaniphile izoyithola, ungakwenza kanjani ngaphakathi kwesabelomali sakho. I-Smart Bidding isebenzela uhla lwezinjongo ze-PPC, ngaphansi:

• I-CPA eqondiwe: Khiqiza imikhondo emisha namakhasimende ngezindleko ezidingekayo ngokutholwa ngakunye.

• I-ROI eqondiwe: Finyelela imbuyiselo engcono kakhulu ekutshalweni kwezimali (I-ROI) ngezindleko zakho.

• Khulisa ukuguqulwa: Thuthukisa izinga lakho lokuguqulwa ngezikhangiso.

Izikhangiso Zokutholwa

I-Google yethula i-Discovery Ads eminyakeni edlule. Lezi izikhangiso zomdabu, ezivela ezindaweni zokuphakelayo kwe-Google.

Njengesibonisi nje- noma izikhangiso ze-YouTube, izikhangiso ze-Discovery zikhanga ngokubonakalayo futhi zisebenziseka kalula kumaselula. Ngezikhangiso Zokutholwa ze-Google, abakhangisi bangathola amakhasimende angaba khona kokungaphezu nje kokuphakelayo kwe-Discover, kodwa nakukuphakelayo kwasekhaya kwe-YouTube naku-Gmail.

Imikhankaso kanye ne-Google Lens

I-Google Lens iyinjini yokusesha yezithombe ehlinzekwa yi-Google, ethwebula izinto nezindawo ngohlelo lokusebenza lwendabuko. Iphinde ifakwe kokuthi Izithombe ze-Google kanye namafoni e-Android kanye Nomsizi we-Google kanye nohlelo lokusebenza lwe-Google.

Ukusesha ngezwi

Njengoba abantu abaningi ngokwengeziwe bethenga izipikha ezihlakaniphile futhi basesha i-Google kumadivayisi eselula, usesho olusekelwe emibhalweni luzoqhubeka nokuncipha kancane kancane. Futhi lokho kusho izinkinga ezinkulu kubakhangisi. Njengoba abasebenzisi besuka ekusesheni okusekelwe emibhalweni, abakhangisi kufanele bathole indlela, ukugcina imakethe.

Izikhangiso zegalari

Ngaphambi kwalo nyaka, i-Google ikhiphe inguqulo ye-beta yezikhangiso zegalari entsha. Benza njengezikhangiso ze-carousel ye-Facebook futhi bayagqamisa, ukuthi abasebenzisi beselula bangaskrola, ukuze uthole ulwazi oluthe xaxa olubonakalayo mayelana nomkhiqizo, ukuthola umkhiqizo noma isevisi.

Ukukhangisa kwesimanje sekuthathe ngokuphelele ukukhangisa okuvamile. Yasebenza izindlela, abaye bafakazela impumelelo yomkhiqizo ngamunye. Into yokukhangisa isishintshe kakhulu isimo, futhi Izikhangiso ze-Google zingenye yezinto ezibaluleke kakhulu, lokho kuphoqa lolu shintsho. I-Google Ads ingelinye lamasu okukhangisa akhokhelwayo ku-inthanethi ahamba phambili futhi aziwa kakhulu.

I-Google Ads iyindlela yokukhangisa ebalulekile kuyo yonke inkampani, lokho kuyachuma, ukwenza inzuzo enkulu ngokukhangisa, ezivela phambi kweqembu eliqondiwe.

Uma uzwelana nokubaluleka Kwezikhangiso ze-Google, ungase ucabange ngakho, zisebenza kanjani izikhangiso ze-Google. Kuleli qophelo uzozama ukuqonda, imiphi imigomo ofuna ukuyifinyelela.

1. Inkampani yakho idinga ukukhula.

2. Shayela izethameli eziningi esitolo sakho se-inthanethi.

3. Qondisa abantu kuwebhusayithi yakho

Lapha unquma, noma ngabe ikhophi yakho yokukhangisa ilethwa kunqwaba yomhlaba noma yendawo. Okulandelayo, sebenzisa imisho emifushane, ukuze ubonise i-Google, yini eyenza inkampani yakho ihluke, futhi i-Google isebenzisa le mininingwane, ukukusiza ukuthi udale ikhophi yakho yokukhangisa. Okokugcina, nquma ngohlelo lwakho lwesabelomali, esetshenziswa i-Google ukuze ihlaziye ukunethezeka kwempokophelo yakho Yezikhangiso ze-Google, futhi i-Google yenza ukukhangisa kwakho kube bukhoma. iqembu lakho eliqondiwe liyabona, ukuthi izikhangiso zakho zikleliswe phezulu futhi zibonakale njengokuphumayo okuphezulu. Uma abasebenzisi abaningi bechofoza ezikhangisweni zakho, inkampani yakho isondela ohlelweni lokusebenzisa imali oluchazwe kahle.

Izikhangiso ze-Google cishe iyithuluzi elingcono kakhulu lokukhiqiza abaholayo. Uma imigomo yakho isethwe ngendlela efanele, Lokhu kungase kuholele ekuphenduleni okuwujuqu kuwebhusayithi yakho noma ezinye izinsiza eziku-inthanethi.

Izikhangiso ze-Google zikuvumela ukuthi ugxile kubasebenzisi, abacabangela okunikezwayo kwebhizinisi lakho. lokhu kusho, ukuthi ungakwazi njalo ukuhlela inkampani yakho, ngakho abasebenzisi kuphela, abafuna ukuthenga imikhiqizo noma amasevisi akho, izothunyelwa kusuka kumawebhusayithi akho ngalesi sinyathelo.

I-Google Ads mhlawumbe ingelinye lamathuluzi okukhangisa adonsa amehlo kakhulu, ezake zadalwa. Iphatha ngokungaguquki inani elikhulu lemibuzo yosesho evela kubasebenzisi bewebhu futhi inikeze ithuba elisha kubantu bebhizinisi., guqula iqembu elibalulekile lalaba bantu libe amakhasimende ebhizinisi.