Ithini inqubo yokubhida yezikhangiso ze-Google?

Kunezinketho eziningi zokubhida ezitholakalayo, ezingahlelwa ngale ndlela, ukuthi izikhangiso ziqala ngokuzenzakalelayo futhi ngokushesha. Ngaphambi kokuthi uqhubeke, Kufanele uzijwayeze nezingxenye zokubhida kwezikhangiso ze-Google.

1. Ubuningi bebhidi ye-CPC yegama elingukhiye

2. Igama elingukhiye Quality Score

3. Ukuhambisana kwezandiso zezikhangiso ezikhangisweni namagama angukhiye

Uma usetha umkhankaso wakho wokukhangisa we-Google, udinga ukuhlaziya imigomo, ofuna ukukuzuza ngayo. Udinga ukulinganisa ibhalansi phakathi kwevolumu yokuguqulwa kanye nezindleko zokuguqulwa ngakunye. Ungathuthukisa ibhidi yakho, okungase futhi kwenyuse ivolumu yokuguqulwa, kodwa ekugcineni inyusa izindleko zakho ngokuguqulwa ngakunye.

Izisekelo zokubhida ezikhangisweni ze-Google

Ungagxila ezintweni ezihlukahlukene lapho ubhida: ukuchofoza, okuvelayo, Ukuguqulwa, Ukubuka noma ukuzibandakanya, ngokusekelwe ohlotsheni lwakho lomkhankaso. Ake siqonde, ukuthi ukugxila okuhlukene kushintsha kanjani umbono.

Ama-Focusclicks

Uma inhloso yakho emaphakathi iwukuthi, ukuthi izivakashi zivakashela iwebhusayithi yakho, Ukuchofoza kuhle ekuqaleni. Uma usebenzisa ukubhida kwezindleko ngokuchofoza ngakunye, ukhokha kuphela, uma othile echofoza esikhangisweni sakho futhi evakashela iwebhusayithi yakho.

Gxila ekuguquleni

Lokhu kutshela i-Google inani, ufuna ukukhokhela ukuguqulwa. Lokho ukuguqulwa, ofuna ukukubona enkampanini yakho nakuwebhusayithi yayo. Ukhokha kuphela ngokuchofoza ngakunye. Amabhidi akho asethwa yi-Google ngokuzenzakalelayo, ukuze uthole ukuguqulwa okuningi ngangokunokwenzeka ngezindleko zakho ezichaziwe ngesenzo ngasinye.

Gxila ekubukeni

Uma inhloso yakho eyinhloko iwukuthi, ukuthola nokwazisa ukubukwa okwengeziwe, ukuthi ababukeli bakho babandakanyeka kangakanani ngokuqukethwe kwevidiyo yakho, lapho bebuka amavidiyo akho nalapho beqa okuqukethwe, gxila ezindlekweni zebhidi yokubuka ngakunye. Ngebhidi yezindleko zokubuka ngakunye, ukhokhela ukubukwa, ngubani owamukele ividiyo yakho. Ukuchaza lo myalo, khombisa inani eliphezulu kakhulu, ufuna ukukhokhela ukubuka ngakunye.

Izikhangiso ze-Google zikunikeza izinketho eziningi, ukubhidela izikhangiso zakho, kuya nge, okubaluleke kakhulu ebhizinisini lakho.