Okuthrendayo ezikhangisweni ze-Google kufanele 2021 kuyacatshangelwa

Kunokuncintisana okuningi okunamandla kwamagama angukhiye phakathi kwezinkampani, Inkundla yezokuxhumana manje isiphenduke indawo yonke ekhokhelwayo, nokusesha ngezwi, Izikhangiso zokuthola, njll. phonsa yonke into, yini ehlobene ne-SEO. I-Google ilokhu inweba futhi ibuyekeza uhlelo lwayo olubanzi lomkhiqizo, okwenza kube nzima kumkhangisi ojwayelekile, ukuqhubeka nemikhiqizo ekhona. Yingakho sinamathrendi amakhulu kakhulu ezikhangiso ze-Google onyakeni 2021 kuhlanganiswe, ukukusiza ukuthi udizayine imikhankaso efanele yokumaketha yebhizinisi lakho kulo nyaka omusha.

Ukubhida okuhlakaniphile

I-Google inobungcweti obukhulu kubuhlakani bokwenziwa (KUYA) etshaliwe, kanye ne-Smart Bidding ingenye yale miphumela ehlukene yokutshalwa kwezimali okwenziwe. Udinga ukuchaza umgomo wakho wokukhangisa ku-Google, bese kuthi Ibhidi ehlakaniphile izoyithola, ungakwenza kanjani ngaphakathi kwesabelomali sakho. I-Smart Bidding isebenzela uhla lwezinjongo ze-PPC, ngaphansi:

• I-CPA eqondiwe: Khiqiza imikhondo emisha namakhasimende ngezindleko ezidingekayo ngokutholwa ngakunye.

• I-ROI eqondiwe: Finyelela imbuyiselo engcono kakhulu ekutshalweni kwezimali (I-ROI) ngezindleko zakho.

• Khulisa ukuguqulwa: Thuthukisa izinga lakho lokuguqulwa ngezikhangiso.

Izikhangiso Zokutholwa

I-Google yethula i-Discovery Ads eminyakeni edlule. Lezi izikhangiso zomdabu, ezivela ezindaweni zokuphakelayo kwe-Google.

Njengesibonisi nje- noma izikhangiso ze-YouTube, izikhangiso ze-Discovery zikhanga ngokubonakalayo futhi zisebenziseka kalula kumaselula. Ngezikhangiso Zokutholwa ze-Google, abakhangisi bangathola amakhasimende angaba khona kokungaphezu nje kokuphakelayo kwe-Discover, kodwa nakukuphakelayo kwasekhaya kwe-YouTube naku-Gmail.

Imikhankaso kanye ne-Google Lens

I-Google Lens iyinjini yokusesha yezithombe ehlinzekwa yi-Google, ethwebula izinto nezindawo ngohlelo lokusebenza lwendabuko. Iphinde ifakwe kokuthi Izithombe ze-Google kanye namafoni e-Android kanye Nomsizi we-Google kanye nohlelo lokusebenza lwe-Google.

Ukusesha ngezwi

Njengoba abantu abaningi ngokwengeziwe bethenga izipikha ezihlakaniphile futhi basesha i-Google kumadivayisi eselula, usesho olusekelwe emibhalweni luzoqhubeka nokuncipha kancane kancane. Futhi lokho kusho izinkinga ezinkulu kubakhangisi. Njengoba abasebenzisi besuka ekusesheni okusekelwe emibhalweni, abakhangisi kufanele bathole indlela, ukugcina imakethe.

Izikhangiso zegalari

Ngaphambi kwalo nyaka, i-Google ikhiphe inguqulo ye-beta yezikhangiso zegalari entsha. Benza njengezikhangiso ze-carousel ye-Facebook futhi bayagqamisa, ukuthi abasebenzisi beselula bangaskrola, ukuze uthole ulwazi oluthe xaxa olubonakalayo mayelana nomkhiqizo, ukuthola umkhiqizo noma isevisi.