I-Google Ads Rebranding Guide

Eminyakeni embalwa edlule, i-Google yethula inkundla yokushintsha i-Google AdWords, d. H. Izikhangiso ze-Google. Lesi sixhumanisi esisha somsebenzisi, d. H. I-Rebranding, kuhlanganiswe ibhokisi lamathuluzi lokumaketha elidijithali le-Google nezinhlelo zokusebenza ezintathu ezintsha zokumaketha, kuhlanganise nezikhangiso ze-Google, I-Google Marketing Platform kanye ne-Google Ad Manager. Nokho, lesi sikhombimsebenzisi esisha sidinga ukuthi ube nejwayelo, futhi ukwakha ithuluzi elisha akusho, ukuthi ungenza amaphutha. Amakhasimende akho awasoze avuma, ukuthi unikeza ijika lokufunda ngezaba zokumosha isabelomali kanye nemigomo engafinyelelwanga.

Nansi imiyalelo, ukuthi udinga ukufunda

Izinhlobo ezintathu ze-Google

1. Umgomo wokwethula izikhangiso ze-Google uku, inkampani, ikakhulukazi izinkampani ezincane, ukusiza ngalokho, ukusebenzisa ukukhangisa kwedijithali ngempumelelo. Manje isihlanganisa nemikhankaso ehlakaniphile, okukuvumela ukuthi uthuthukise imikhankaso yakho kuye ngezenzo ozikhethayo.

2. I-Google Marketing Platform yakhiwe, ukusiza abakhangisi bedijithali ngalokhu, iziteshi ezihlukahlukene zokumaketha ezitholakalayo njenge-imeyili, izinkundla zokuxhumana, I-YouTube njll. okumele kucatshangelwe. Ihloselwe ukusiza abadayisi, kulula ukuphatha zonke lezi zinkundla.

3. I-Google Ads Manager iyinkundla ehlanganisiwe yabakhangisi nabakhangisi, abasebenzisa iziteshi ezahlukene ukukhangisa.

Izilungiselelo ezintsha ze-Google Ads

Yiziphi izikhangiso ozibonayo, kuncike ezicini eziningana, z. B. Intshisekelo, Sesha umsebenzi, Ukuzibandakanya Kwesiteshi, izibalo zabantu nokunye okuningi. Lena yindlela i-Google eyenza ngayo izikhangiso zihambisane nezithameli eziqondiwe kanye nesizindalwazi samakhasimende. I-Google ifuna ukwandisa ukubonakala phakathi kwabasebenzisi nabakhangisi futhi yakhe imakethe yenjini yokusesha ngale ndlela, ukuthi ukuxhumana ngezivakashi kuyanda. Lena inketho evamile yayo yonke imiklamo yezikhangiso ze-Google.

Izibuyekezo ezintsha ze-Google Ads

Imikhankaso ehlakaniphile ehlinzekwa yi-Google ibonisa imizamo, ukudala amaqebelengwane okukhangisa edijithali kwabaqalayo, kubandakanya nezinkampani ezincane, Abasanda kuhlanganyela be-PPC nemikhiqizo, abaqala imizamo yabo yokuthengisa yedijithali.

I-Google Ads iphinde yethula Isikhi Sezithombe, ukulingisa umphumela, okufana Nemikhankaso Ehlakaniphile yezithombe zakho Zomkhankaso Wokuboniswa.

I-Google Optimize ayisebenzi emakhasini okufika kuphela. Ngoba i-Google yenza wonke amathuluzi ayo okumaketha edijithali abe uphawu oluhlukile, okuhlanganisa i-Google Analytics nokulandelela amawebhusayithi ayiqiniso.