Ngiyiphatha kanjani ibhajethi yami yokuchitha Izikhangiso ze-Google?

Abanikazi bamabhizinisi abanozwela bayazi, ukuthi abantu bangangeni ku-inthanethi kamuva, ukuthenga okuthile. Zikhona ku-inthanethi. Umgomo wakho oyinhloko njengomkhangisi we-AdWords ukuthuthukisa i-ROI. Lokhu kwenziwa ngokuphatha ibhajethi yakho yokusebenzisa imali. Ukukhathazeka yilokhu, ukuthi i-AdWords ayilokothi ikwenze kube lula kangako – futhi angakwenza nokuhlanya, ukuyigcina iqondile.

1. Isinyathelo sokuqala sokuphatha isabelomali sakho yilesi, Qonda kahle ukuthi ibhajethi ye-AdWords isebenza kanjani. I-AdWords ikuvumela ukuthi usethe isabelomali ezingeni lomkhankaso. Uma une-akhawunti enkulu, ungakwazi ukuhlukanisa izinhlobo zomkhankaso ezifanayo ndawonye.

2. Kudingekile, ukuthola mayelana nentuthuko yakamuva. I-AdWords ishintshe indlela, ukuthi izabelomali ziphathwa kanjani. Ngaphambi kokuba babe ngaphezu kwanoma yiluphi usuku 20 iphesenti ngaphezu kwesabelomali. Izinkinga ziyavela, uma isabelomali sincane.

3. Kumabhizinisi amancane, amanani okuguqulwa kwesinye isikhathi athatha inyanga yonke. Nokho, ukuchofoza kushibhe kuze kube sekupheleni kwenyanga, njengoba ezinye izinkampani zingase ziphelelwe yisabelomali. lokhu kusho, ukuthi uma izinga lokuguqulwa lizinzile, i-CPA iyancipha, lapho ukuchofoza kuba ishibhile.

4. Kwezinye izinhlobo zebhizinisi ezifana ne-e-commerce, imbuyiselo ekusetshenzisweni kokukhangisa ithi (ROSE) kangcono phakathi nenyanga kunasekuqaleni noma ekupheleni. Lokhu kuvame ukuba njalo, lapho abathengi basebenzisa imali engenayo engabuyi, ukuthenga kuwe. Kuyatuswa, ukwandisa isabelomali maphakathi nenyanga bese unciphisa ngasekupheleni kwenyanga.

5. Uhlelo lwe-Google alukwazi, Lawula amabhajethi kalula inyanga yonke. Yathuthukiswa kunomgomo engqondweni, ukufeza isabelomali osinikezile. Nakuba ungasebenzisa amabhajethi okwabelwana ngawo, ukuvumela ukusetshenziswa kwemikhankaso eminingi ngesisekelo sesabelomali esifanayo, akulula, Landelela izinguquko eziningi zesabelomali sanyanga zonke ngokusekelwe kulezi zinombolo ezinikeziwe.

6. I-AdWords ingasebenzisa kuze kube kabili ibhajethi yakho yansuku zonke ngosuku oluthile. Ngaphambi kokuthi ucabangele le nombolo njengenhle noma imbi, hlola i-CPA yakho- kanye namathrendi e-ROAS ezinyangeni ezihlukene. Uma uthola lokhu, kukhona izikhathi enyangeni, lapho wenza khona kangcono noma okubi kakhulu kunokujwayelekile. Usebenzisa ukukhohlisa kwesabelomali, ungabonisa izikhangiso kaningi ngezikhathi ze-Crest.