Inyanga: EyoMsintsi 2022

AdWords has a variety of options for you to choose from. You can select keywords, imodeli yokubhida, Inqaku lomgangatho, and cost. To make the most out of your ad campaigns, kukho izinto ezininzi ekufuneka ziqwalaselwe. Read on to learn about the different options available to you. Then you can choose the one that best suits your business.

Amagama angundoqo

If you’re using Google AdWords for your business website, you need to choose your keywords wisely. Injongo kukufumana ukucofa okufanelekileyo kubathengi kwaye unciphise inani lentengiso yakho. Amagama angundoqo omdlalo obanzi, nangona kunjalo, bakhuphisana kakhulu kwaye banokutsala abathengi abangayifuniyo le nto uyinikezelayo. Umzekelo, ukuba ungumnikazi wenkampani enikezela ngeenkonzo zophicotho lwentengiso yedijithali, awufuni ukuthengisa igama “ukuthengiswa kwedijithali.” Kunoko, zama ukujolisa amagama athile afana “ukuthengiswa kwedijithali” okanye “iinkonzo zentengiso yedijithali”.

Ukujoliswa kwegama elingundoqo yinkqubo eqhubekayo. Kufuneka uhlale ujonge awona magama matsha nawona asebenzayo abhenela kubaphulaphuli bakho. Amagama angundoqo ahlala etshintsha kwaye aphinde avavanywe njengoko iteknoloji entsha kunye neendlela zivela. Ukwengeza, abakhuphisanayo bahlala betshintsha indlela yabo yokwenza izinto, amaxabiso, kunye nokutshintsha kweedemografi zabaphulaphuli.

Amagama angundoqo egama elinye alungile kumagama ophendlo jikelele, but they are not likely to generate sales. You should aim for more specific and descriptive keywords if you want to be found by more targeted customers. To find the right keywords, run a search on Google and see what comes up. Click on a few of the ads to see what other people are searching for. You can also use paid resources, such as Moz’s Keyword Difficulty Tool, which offers a 30-day free trial.

Google has a unique keyword planner tool that can help you find relevant keywords. You can use it to help optimize your search ads and create blog posts, amaphepha okumisa, and product pages. It can also give you an idea of the phrases or words that your competitors are using.

Imodeli yokubhida

In addition to the traditional CPC model, Adwords also offers a smart and automatic bidding option. With smart bidding, abasebenzisi bamisela ii-CPC ezisisiseko zamagama abo angundoqo kunye namaqela eentengiso. Nangona kunjalo, UGoogle unelungelo lokunyusa okanye lokuthoba ezo bhidi njengoko kufuneka. Ngokubanzi, izama ukwenza umndilili weebhidi ngexabiso eliphezulu ngonqakrazo ngalunye, kodwa inokunciphisa iibhidi xa izinga loguqulo lisezantsi.

Ungasebenzisa iGoogle Analytics kunye nokulandela umkhondo wokuguqula ukumisela iimali zakho zebhidi. Unokusebenzisa izixhobo ezinje ngeSicwangcisi segama eliPhambili ukwenza ngcono iibhidi zephulo lakho. Ezi zixhobo zinokukunceda ukuba ubone awona magama angundoqo kwaye usete i-CPC yakho ngokufanelekileyo. Ezi zicwangciso zinokunceda iintengiso zakho ukuba zifezekise izinga eliphezulu lokucofa kunye nokwandisa ukuguqulwa.

Uvavanyo lokwahlula yindlela exabisekileyo yokuvavanya isicwangciso sakho sokubhida. Ngokuvavanya iibhidi ezahlukeneyo, unokulinganisa ukuba ngawaphi amagama angundoqo aqhuba iinguqu ezininzi kwaye zeziphi ezixabisa ngaphantsi. Unokuthelekisa nokusebenza kwamaqela akho eentengiso kunye nemikhankaso. Emva koko, ungahlengahlengisa isicelo sakho ngokufanelekileyo.

Isicwangciso seMaxime Conversions sijolise ekwandiseni izinga lokucofa-ngokusebenzisa ngelixa uhlala ngaphakathi kwebhajethi yakho yemihla ngemihla. Isicwangciso seMaxime Conversions sinokumiselwa njengephulo elinye, iqela lentengiso, okanye igama elingundoqo. Esi sicwangciso siya kulungelelanisa ngokuzenzekelayo iibhidi ngokusekelwe kwimiba yedatha yembali ukunyusa izinga lakho lokuguqulwa. Esi sicwangciso sifanelekile kwiinkampani ezifuna ukuqalisa iimveliso ezintsha, tshintsha isitokhwe esishiyekileyo, okanye uvavanye iimveliso ezintsha.

Ungasebenzisa kwakhona imodeli yebhidi yesandla. Oku kukunika ukukwazi ukulungisa kakuhle iintengiso zakho ngokuseta iibhidi zamagama angundoqo kunye nokubekwa kweentengiso. Idla ngokuba sisenzo esiphikisanayo, njengoko ababhidi abaphezulu bethandwa ngokubanzi kumaxabiso aphantsi.

Inqaku lomgangatho

The quality score is an important factor for your Adwords campaign. It determines how much you spend on each keyword, and a low quality score will result in poor performance and low click-through-rates (CTR). A high quality score is good news, as it will mean more ad placement and lower costs. AdWords quality score is calculated on a scale from one to ten. It is important to understand your score as it may vary based on the keywords you use and the groups you create.

Another factor affecting the quality score is the landing page experience. Ensure your landing page is relevant to the keyword grouping and related to the content of your ad. A landing page with relevant content will have a high quality score. Nangona kunjalo, iphepha lokumisa elingabalulekanga kwiqela lamagama angundoqo liza kufumana amanqaku asezantsi omgangatho.

Ireyithi yokucofa yipesenti yabantu abacofa intengiso yakho. Ukuba abantu abahlanu bacofa kwintengiso, ke unayo i 0.5% ireyithi yokucofa. Le yeyona nto ibalulekileyo ekumiseleni inqaku loMgangatho wakho. Ikwaluphawu lwendlela efanelekileyo ngayo intengiso yakho kwiimfuno zomkhangeli.

Ukwandisa iNqaku lakho loMgangatho we-Adwords kubalulekile kwimpumelelo yephulo lakho le-AdWords. Amanqaku aphezulu anokunyusa ukubonakala kwentengiso yakho kwaye anciphise iindleko zephulo lakho. Nangona kunjalo, amanqaku asezantsi angalenzakalisa ishishini lakho, Ngoko ke kubalulekile ukwenza umxholo wakho wentengiso uhambelane kangangoko. Ukuba awuqinisekanga ngendlela yokuphucula umgangatho wakho wamanqaku, ungaqesha umbhali wentengiso oyingcali ukuba akuncede ubhale intengiso efanelekileyo kubaphulaphuli bakho.

I-AdWords Quality Score yimetric ebalwa nguGoogle ukuhlola umgangatho weentengiso zakho. AdWords’ Inqaku lomgangatho lisekelwe kumgangatho wentengiso yakho kunye namagama angundoqo. Amanqaku aphezulu aguqulela kwixabiso eliphantsi ngokuchofoza. Oku kuthetha amathuba amaninzi okuguqulwa.

Iindleko

I-CPC okanye i-Cost-per-click isisiseko samaphulo amaninzi e-Adwords. Ngelixa le metric ayiboneleli kakhulu ingqiqo ngokwayo, sisiqalo esihle sokuqonda iindleko zephulo lakho lokuthengisa. Ikwayindlela entle yokubona inani labantu ababona intengiso yakho. Olu hlobo lolwazi luluncedo ngokukodwa xa kuphuhliswa umkhankaso wokuthengisa oyimpumelelo oya kuhlala.

Kukho iindlela ezininzi zokunciphisa iindleko zemikhankaso ye-Adwords. Ekuqaleni, ungasebenzisa isicwangciso segama elingundoqo, esisisixhobo sasimahla esibonelelwa liqonga leeNtengiso zikaGoogle. Esi sixhobo sikunceda ukuba ufumanise inani letrafikhi igama lakho elingundoqo elifumanayo, inqanaba lokhuphiswano, kunye nexabiso-ngokuchofoza. Ungasebenzisa olu lwazi ukwenza iibhidi zakho zikhuphisane ngakumbi kwaye unciphise iindleko zakho.

Iindleko ze-AdWords zinokwahluka kakhulu, kwaye kuxhomekeke kwizinto ezininzi, kuquka ukhuphiswano, ukukhangela umthamo, kunye nesikhundla. Inani lamagama angundoqo owakhethayo linokuchaphazela uhlahlo lwabiwo-mali lwakho. Kufuneka ujolise kuhlahlo lwabiwo-mali onokukwazi ukufikelela kulo. Nangona kunjalo, kubalulekile ukuqaphela ukuba iindleko ze-AdWords zinokunyuka phezulu ukuba ukhetha amagama angundoqo akhuphisana kakhulu.

Enye indlela yokunciphisa iindleko ze-AdWords kukuqesha umntu osebenza yedwa. Iindleko zokuqesha i-freelancer kulo msebenzi zinokuqala ukusuka $100 ukuya $150 ngeyure. Kodwa i-freelancer elungileyo inokukongela imali eninzi ngokuphepha inkcitho engasebenziyo yentengiso.

Enye indlela yokunciphisa iindleko ze-Adwords kukusebenzisa i-cost-per-acquisition. Ngelixa i-CPA ibiza kakhulu kunentengiso eqhelekileyo, iseyinzuzo. Ukuba usebenzisa iCPA, ungahlengahlengisa iindleko zakho ngonqakrazo ngalunye ukuze ugcine uhlahlo lwabiwo-mali lwakho lufikeleleke. Oku kuya kukunika umbono wokuba yimalini oyichithayo ngocofa intengiso nganye.

Izinga loguqulo

Izinga loguqulo yimetric ebalulekileyo yokulandelela kwi-AdWords. Okona kuphezulu izinga lokuguqulwa, kokukhona itrafikhi uqhuba kwiwebhusayithi yakho. Nangona kunjalo, izinga loguqulo eliphantsi linokubalelwa kwizizathu ezimbalwa ezahlukeneyo. Ukuba ujolise kubathengi kwintsimi yakho, kufuneka ujolise ukuphumeza a 2.00% izinga loguqulo okanye ngcono. Ukuba unokufezekisa oku, uya kwenza iinkokeli ezininzi kwaye, ekujikeni, ishishini ngakumbi.

Okokuqala, kuya kufuneka uqokelele ulwazi malunga nabathengi bakho. Kufuneka ube nakho ukunikezela ngonikezelo olulolwakho. Ukwenza oku, ungasebenzisa iifom okanye iikuki kwindawo yakho. Unokusebenzisa le datha ukwenza izibonelelo eziya kufaneleka kubathengi bakho. Oku kuya kukunceda wonyuse izinga loguqulo lwakho.

Izinga loguqulo lixhomekeke kwinani lezinto ezibandakanya ishishini kunye nemveliso. Kwi-e-commerce, njengokuba, umyinge wokuguqulwa kweqondo 8.7%. Okwangoku, Izinga lokuguqulwa kwe-AdWords li 2.35%. Kwaye kumashishini afana nezezimali, phezulu 10% amazinga woguqulo zi 5 amaxesha aphezulu kunomndilili. Nje, ufuna ukujolisa izinga loguqulo okungenani 10%.

Ukuze unyuse izinga loguqulo lwakho, kufuneka ugxile kubathengi bakho abafanelekileyo. Ukugxila kubathengi abafanelekileyo akuyi kugcina iindleko zakho zentengiso kuphela, kodwa iya kwandisa namathuba akho okuphumelela. Abathengi abaneliseke ngakumbi baya kubuyela kwindawo yakho kwaye babe ngabaxhasi bebhrendi. Ukongeza kuloo nto, uya kuba nakho ukonyusa ixabiso lobomi bakho labathengi.

Ukonyusa izinga lokuguqulwa kwakho kwi-Adwords, qiniseka ukuba ulenza libe likhulu iphepha lakho lokufika. Unokwenza oku ngokuphucula uyilo lwakho lwephepha lokufika, ukubhala ikopi enyanzelisayo kunye nokucokisa iphulo lakho ekujoliswe kulo. Ukwengeza, kuya kunceda ukuphucula izinga lokuguqulwa kwakho ukuba indawo yakho yenzelwe abasebenzisi beselula. Ukongeza koku, Ungasebenzisa kwakhona ukuthengisa ukukhuthaza iindwendwe zakho ukuba zithenge.

Kukho izinto ezimbalwa zokuqonda malunga ne-Adwords – Uphando lwamagama angundoqo, Iindleko ngokucofa, Inqaku lomgangatho, kunye nokujolisa kwakhona. Nje ukuba uziqonde ezi ngcamango, uya kuba nakho ukufumana okuninzi kumaphulo akho entengiso. Isinyathelo sokuqala kukuseta amanqaku asemgangathweni kumagama akho angundoqo. Inqaku loMgangatho lixabiso lamanani elilinganisa indlela efanelekileyo ngayo iintengiso zakho kubaphulaphuli bakho.

Uphando lwegama elingundoqo le-Adwords

Uphando lwegama elingundoqo le-Adwords yinxalenye ebalulekileyo yokuchaza imarike yakho ekujoliswe kuyo kunye nokuphuhlisa iphulo lentengiso elisebenzayo.. Amagama angundoqo akunceda ukuba uchonge amagama okukhangela anengeniso kunye namabinzana anxulumene nawo, kwaye zikwabonelela ngeenkcukacha zamanani kwindlela yokuziphatha yabasebenzisi be-Intanethi. Ungasebenzisa isixhobo sasimahla njengeSixhobo segama elingundoqo leGoogle Adwords okanye isixhobo esihlawulwayo njengeAhrefs ukufumana uluhlu lwamagama angundoqo anokubakho kwintengiso yakho.

Elinye lamanyathelo abalulekileyo kuphando lwegama elingundoqo kukuqonda injongo emva kwamagama angundoqo. Ngaphandle koku kuqonda, you will waste your time on terms with the wrong intent. Umzekelo, searchers looking for wedding cakes in Boston will have a completely different intent than those looking for wedding cake shops near me. The former are looking for specific information, whereas the latter are more general.

Xa sele unoluhlu lwamagama angundoqo, you can refine the search using various options available in the lower left corner of the screen. You can select to only show relevant keywords and exclude irrelevant terms from the list. This is best done when you have a long list of terms. By choosing the right keyword phrase, you can increase the likelihood of getting customers and driving sales.

Aside from Google, you can also research popular terms on social media sites. In particular, Twitter is one of the most lucrative sources of keywords. Inqaku le-hashtag kwi-Twitterchat yenye yeendlela ezilungileyo zokufumana iincoko ezifanelekileyo malunga negama lakho elingundoqo. Unokusebenzisa izixhobo ezifana neTweetchat kunye ne-Twitterfall ukufumana ukuba abaphulaphuli bakho ojolise kubo bathetha ngantoni.

Ukuba uyazazi iingxaki ezijongene nabaphulaphuli bakho, unokugxininisa uphando lwakho lwegama elingundoqo kubo. Nokuba ubhala iiposti zebhlog okanye amaphepha okufika, unokuzilungisa iingxaki zabo ngokunika isisombululo. Nokuba sithini na isihloko, kubalulekile ukuqinisekisa ukuba umxholo wakho uluncedo kwaye uphephe ukutyhala.

Iindleko ngokucofa

Ukuba ufuna ukuthengisa kuGoogle, kufuneka uqwalasele iindleko ngokucofa. I-CPC ibalwa ngokwahlula ixabiso elipheleleyo lentengiso ngenani lokucofa elifumanayo. Eli nani linokwahluka ngokuxhomekeke kumagama angundoqo owakhethayo, kunye nokhuphiswano lwendawo yentengiso.

There are two main types of CPC models: bid-based and flat-rate. In choosing a cost-per-click model, the advertiser must consider the value of each click based on the potential revenue generated by each visitor. The highest-quality ads will yield lower CPCs.

CPCs can vary greatly from industry to industry, and it’s best to keep track of the average cost per conversion in your niche. Umzekelo, a shoe store may have a high cost per conversion, while a finance company may only get 2%. Kuxhomekeke kwishishini lakho, you should also look at the average cost of products and services.

The amount you pay per click depends on the type of product you sell and the competition. Umzekelo, if you sell holiday socks, you might want to charge more than a law firm selling $15 holiday socks. Nangona kunjalo, a high cost per click may not make sense if your product costs $5,000.

Although cost per click may be intimidating, it doesn’t have to be an issue. If you use keyword research to optimize your ads, you can make your ad more relevant to people searching for the products or services you offer. It will help you determine the right keywords to target and prioritize related searches. The average cost per click will range anywhere from $1 ukuya $2 on display networks and search networks. The cost per click is calculated by multiplying the total cost by the number of times an ad is clicked.

You can also check the average CPC by using the “Umndilili weCPC” column in your Campaigns. This figure will give you a general idea of how much you can spend per click on your ad.

Inqaku lomgangatho

Adwords’ Quality score can be affected by several factors. These factors include keyword relevance, advert quality, kunye nendawo yokufikela. Ukunyusa umgangatho womgangatho unokwenza umahluko omkhulu kwiphulo. Nazi iindlela ezimbalwa zokuphucula umgangatho wakho wamanqaku. Sebenzisa izixhobo ezibonelelwe nguGoogle ukuphucula iphulo lakho.

Ekuqaleni, lungisa ikopi yakho yentengiso. Okukhona kufanelekile ikopi yakho yentengiso, ngcono iya kwenza, kwaye ke ngoko, ukwandisa iNqaku lakho loMgangatho. Ungafezekisa oku ngokubhala okubambekayo, ikopi efanelekileyo kunye nokuyijikeleza ngesicatshulwa esinxulumeneyo. Oku kuya kuqinisekisa ukuba intengiso yeyona ifanelekileyo kumbuzo womphandi.

I-AdWords ikuvumela ukuba ujonge uhlalutyo lwegama elingundoqo, enikwa ingxelo nge 1-10 isikali. Oku kukuvumela ukuba uhlalutye ukuba amagama akho angundoqo aqhuba kakuhle. Ukuba amagama akho angundoqo avelisa ukucofa okumbalwa, cinga ngokucima ezo ntengiso kwaye wenze ezintsha. Oku kuya kukunceda ufumane izikhundla ezingcono kunye neeCPC ezisezantsi.

Amanqaku ekhwalithi kaGoogle agqitywa zizinto ezininzi, ukusuka kumgangatho weentengiso zakho ukuya kukufaneleka komxholo wakho. Iyahluka ukusuka kwiakhawunti ukuya kwiakhawunti kwaye inokumiselwa ngamagama angundoqo. Amanqaku asemgangathweni yinto oya kufuna ukusebenza kuyo ngokuhamba kwexesha kuba iya kwenza amaphulo akho asebenze ngakumbi. Uya kuhlawula kancinci ngokucofa xa usonyusa umgangatho wakho wamanqaku.

Amanqaku omgangatho amiselwa ubukhulu becala kukufaneleka kweentengiso zakho kunye namaphepha okufikela. Iintengiso ezinokufaneleka okuphezulu zikholisa ukufumana amanqaku asemgangathweni. Ukuba azibalulekanga okanye azihambelani nenjongo yomsebenzisi, baya kufumana i-avareji okanye ngaphantsi-avareji amanqaku. Emva koko, uya kufuna ukuwenza ngokwawo amaphepha akho okumisa, kuba zichaphazela umgangatho wamanqaku.

Ukujolisa kwakhona

Re-targeting is the process of showing relevant ads to visitors who have previously visited your site. Ngokubanzi, the ad shows itself to visitors a few days after their initial visit, and can be a valuable way to get repeat business. Nangona kunjalo, it is important to remember that the display ad’s duration should be at least 30 days in order to be effective.

In order to maximize the success of a remarketing campaign, you must understand how to segment your audience. Umzekelo, if your website targets customers from the same demographic, you can choose to target them with similar ads based on their preferences and interests. Once you have created your audience segments, you can then select an advertising platform for your remarketing campaign. Yale, Google offers three different pricing models: Iindleko Ngewaka leMibonakaliso (CPM), Iindleko Ngokuchofoza (CPC) and Cost Per Acquisition (CPA).

Re-targeting can also be a great way to target new audiences with your products and services. Njengokuba, if you recently launched a new line of jewelry, you can use retargeting to introduce your new collection. You can also use re-targeting to market to visitors who have left your site without purchasing anything.

Re-targeting works by using cookie-based technology. This technology allows companies to track their audience anonymously and send them relevant ads that are based on their interests. It also allows them to use browsing history to target their audience with relevant ads. Nje ngeziphumo, retargeting campaigns result in a positive impact on the majority of users.

Re-targeting campaigns help you convince potential customers to give your brand another chance and reactivate existing customers. Ikwayindlela entle yokukhumbuza abantu abanokuthi baphumile kwiwebhusayithi yakho. Ukuba iindwendwe zakho zishiya iwebhusayithi yakho ngaphandle kokuthatha isenzo, amaphulo okujolisa kwakhona aya kukuvumela ukuba uqhagamshelane nabo kwakhona.

Amagama angundoqo angalunganga

Ukusebenzisa amagama angundoqo angalunganga kwiphulo lakho le-Adwords kunokukunceda ukuphepha ukucofa okungafunwayo ngokunciphisa inani lokucofa okungaguqukiyo.. Unokongeza amagama angundoqo angalunganga kumanqanaba ahlukeneyo, kuquka iphulo lilonke okanye amaqela ad athile. Nangona kunjalo, kubalulekile ukukhetha inqanaba elifanelekileyo kwiphulo lakho, njengoko ukongeza amagama angundoqo angalunganga kwinqanaba elingalunganga kunokonakalisa umkhankaso wakho. Ngokuthintela amagama afana nalawo aqhelekileyo afana “i-ninja air fryer”, unokwenza iintengiso zakho zicace ngakumbi kwaye wonge imali.

Isinyathelo sokuqala ekudaleni uluhlu lwamagama angundoqo angalunganga kukujonga ingxelo yakho yamagama okukhangela. This will let you know which search terms are actually relevant to your business. You can also use the report to refine your keywords. If you notice a high number of non-relevant keywords, you can add them to your AdWords negative keywords list.

Adding negative keywords is not as complicated as you may think. You can follow Google’s official tutorial to make sure you’re using the best method for adding negative keywords to your Adwords campaign. Once you’ve done so, you’ll be able to streamline your traffic and reduce wasteful ad spend.

Negative keywords are also useful for capturing leads and preventing ads from being shown to irrelevant searches. Umzekelo, if your business sells dog toys, you can include negative keywords for dog-related searches. Ngokusebenzisa amagama angundoqo angakhiyo, UGoogle akayi kuhambelana namagama angundoqo omdlalo obanzi kukhangelo olunxulumene nezinja.

Ukongeza amagama angundoqo angalunganga kwiphulo lakho kufana kakhulu nokongeza okulungileyo. Umahluko kuphela kukuba amagama angundoqo angalunganga adityaniswe ngophawu lokuthabatha (-). Ngokongeza amagama angundoqo angalunganga kwiphulo lakho, ungavala amagama athile ophendlo. Umzekelo, Ukusebenzisa izihlangu ezichaseneyo kuya kuthintela intengiso yakho ekuboniseni uphendlo oluqulethe ibinzana elichanekileyo “izihlangu ezibalekayo.” Nangona kunjalo, oku akuthethi ukuba awuzukufumana ezinye iziphumo zokukhangela amanye amagama anxulumeneyo.

I-AdWords sesinye sezona zixhobo zinamandla kubathengisi be-intanethi. Iqonga linokukunceda ukuba ufikelele kubaphulaphuli bakho ngokukhuthaza iimveliso kunye neenkonzo zakho ngentengiso ekujoliswe kuyo. Ngaphandle kweAdWords, Ungasebenzisa namanye amaqonga ePPC afana neentengiso zikaFacebook kunye ne-Instagram, Iintengiso ze-Twitter, kunye nezikhonkwane zePinterest eziKhuselweyo. Unokusebenzisa iiNtengiso ze-injini yokukhangela, njengeentengiso ze-Bing ukukhuthaza iwebhusayithi yakho.

Iintengiso ezibhaliweyo

Ukudala iintengiso zetekisi ezisebenzayo ze-Adwords zifuna ulwazi kunye nezakhono. Kubalulekile ukubhala iintengiso eziza kuhenda abasebenzisi ukuba bacofe kwikhonkco kwaye bathenge. Ikopi ye-ad kufuneka ibe ne-call-to-action ecacileyo, ixabiso, unyuso, kunye neenkcukacha malunga nemveliso okanye inkonzo. Kufuneka kwakhona ijoliswe kwizixhobo ezininzi kwaye isebenzise isigama sophawu. Eyona ndlela yokwandisa ukusebenza kakuhle kweentengiso zakho zeteksti zeAdwords kukuzenza ngcono kwaye uzenze zibonakale kakhulu..

Xa usenza intengiso yombhalo we-AdWords, kufuneka uqwalasele ubude besicatshulwa. Intengiso eqhelekileyo kaGoogle iqulathe izinto ezintlanu, kubandakanywa iNtloko ye 25 abalinganiswa, ezimbini Inkcazelo Imigca ye 35 abalinganiswa ngamnye, kunye ne-Display URL enokuqulatha ukuya kuthi ga 255 abalinganiswa. I-URL kufuneka ibekwidomeyini ekwinqanaba eliphezulu elifanayo njengephepha lokufikela. Nangona akunyanzelekanga, ngumbono olungileyo ukuplaga amagama angundoqo kwikhonkco elibonisiweyo, ukuba kuyafuneka.

Iintengiso ezibhaliweyo zeAdWords ziyindlela entle yokubhengeza ishishini lakho. Ungasebenzisa imigca emibini yokubhaliweyo ukuya kuthi ga 35 abalinganiswa ubude, kwaye kuya kufuneka uqinisekise ukuba umyalezo wakho uyabandakanyeka kwaye ufowunela isenzo. Unokwandisa ulwazi olubandakanya kwintengiso yakho ngokwenza iakhawunti ngeAdWords. Nangona ukhetho lokwandisa iintengiso zakho zeteksti zeAdWords zixhomekeke kuhlobo lomthengisi onguye, ukwandisa ulwazi kwintengiso yakho kunokuba yindlela entle yokufumana ucofa ngakumbi kwaye wenze ukuthengisa okuninzi.

Ukuze ukwandise ukusebenza kakuhle kweentengiso zetekisi yakho ye-Adwords, kufuneka usebenzise iphepha lokumisa elichanekileyo kubo. Ukukhetha iphepha lokufika elingalunganga kunokucima abasebenzisi kwaye kubangele amazinga okuguqula asezantsi. Ukwengeza, kufuneka uhlale uvavanya kwaye uzama ngeentengiso zakho ukuphucula indlela eziqhuba ngayo. Awukwazi ukuba yintoni eya kusebenza kwaye yintoni engayi kusebenza, ngoko musa ukoyika ukuzama!

I-AdWords yazise ifomathi entsha yeentengiso ezibhaliweyo, nto leyo enika abathengisi indawo eyongezelelekileyo yokubonisa iimveliso kunye neenkonzo zabo. Iintengiso zeteksti ezandisiweyo zifuna ukuphinda ubhale kancinane, kodwa bakunika indawo ephindwe kabini.

Ukuhambelana kwebinzana

Umdlalo webinzana kwi-Adwords yindlela echaneke ngakumbi yokujolisa iintengiso zakho, kwaye ibonelela ngenqanaba eliphezulu lolawulo. Xa ukhetha olu khetho, intengiso yakho iya kuvela kuphela xa umbuzo wokukhangela uqulathe ibinzana elichanekileyo olikhethileyo. Ungaquka amagama phambi nasemva kwebinzana. Usenakho ukufikelela kubaphulaphuli abaninzi usebenzisa olu hlobo lokujolisa.

Ukuhambelana kwebinzana kufuna ukuba usebenzise igama elingundoqo intsingiselo kumbuzo wakho, kwaye ikuvumela ukuba ubandakanye isicatshulwa esongezelelweyo kwintengiso yakho. Uhlobo lomdlalo alusayalelwa ngokungqongqo, njengoko umatshini wokufunda weGoogle ulungile ngokwaneleyo ukwahlula ukuba ulungelelwaniso lwegama lubalulekile okanye hayi. Kuyafana nomdlalo obanzi kuba ungasebenzisa ibinzana lomdlalo ukubonisa iintengiso kubantu abafuna amagama aphambili ahambelanayo.

Ukuze kusetyenziswe ibinzana elihambelanayo, kufuneka uqale uqinisekise ukuba amagama akho angundoqo anevolumu eyaneleyo yokukhangela. Ukusebenzisa ukuhambelana kwegama elingundoqo elisondeleyo kuya kwandisa ukufikelela kwakho kwaye kukunike amandla okujolisa amagama angundoqo anomthamo ophantsi wokukhangela. Olu hlobo lokudibanisa lunyanzela abathengisi bokukhangela ukuba banakekele ngakumbi kwisicwangciso sabo se-SEM kunye nokuphucula.

Emva koko, ungasebenzisa amagama angundoqo angakhiyo. Izichasi ezihambelana nebinzana zongeza a “” ukuya ekuqaleni nasekupheleni kwegama. Umzekelo, ukuba usebenzisa +idatha +inzululwazi, awuzukubona iintengiso ukuba kukho umntu okhangelayo “entsha” okanye “entsha.” Izichasi zomdlalo wamabinzana zikwaluncedo ekuthinteleni amagama angundoqo omdlalo.

Kukho iintlobo ezintathu eziphambili zeengqungquthela zebinzana eziphambili ezikhoyo kwi-Adwords: umdlalo obanzi, phrase match, and actual match. You can select the best match type depending on your business needs. If you don’t find any good results with broad match, you can reduce your keywords to phrase match. You can also include close variants or synonyms to narrow down your search volume.

In September, Google changed the Phrase Match algorithm so that it could be more accurate. Ngoku, when using Phrase Match, your ads will match not just exact phrases, but also variations of those words. This means your ad will be more relevant to your niche.

Amagama angundoqo anevolumu yokukhangela ephezulu

If you want to get more visitors to your site, you should choose keywords with high search volume. Search volume can be figured out by looking at how many searches the term gets per month for the last twelve months. Emva koko, look at the competition for that keyword: bangaphi abathengisi abakhuphisanayo ngegama elifanayo elingundoqo kwaye yintoni ixabiso labo-ngokuchofoza. Olu lwazi lubalulekile xa ucwangcisa iphulo lakho le-SEM.

Amagama angundoqo anevolumu yokukhangela ephezulu abonisa ukuba abathengi bakho bafuna ulwazi kwisifundo esithile. Aba bathengi banokujikela kuGoogle ukufumana iimpendulo kwimibuzo yabo. Ukusebenzisa amagama angundoqo okukhangela aphezulu kuya konyusa izinga lenjini yokukhangela indawo yakho kunye nokwazisa ngophawu. Ukwengeza, kuya kukunceda ukuba ufumane i-traffic eninzi.

Nangona kunjalo, ayingawo onke amagama angundoqo anevolumu yokukhangela ephezulu asebenzayo kwiphulo lakho. Umzekelo, umkhankaso wokuhlinzwa kwamehlo we-laser awunakuzuza kumagama angundoqo omthamo wokukhangela. Okuchasene, iphulo letawuli yephepha liya kuxhamla kumthamo ophantsi wokukhangela. Ukwengeza, amagama angundoqo omthamo wokukhangela aphantsi kulindeleke ukuba abe nokhuphiswano oluncinci. Oku kuthetha iinguqu ezingcono.

Amagama angundoqo anevolumu ephezulu ahlala ebiza kakhulu kunamagama angundoqo aphantsi, kodwa baya kukufumana itrafikhi engakumbi. Nangona kunjalo, kufuneka ukhumbule ukuba amagama angundoqo aphezulu anokhuphiswano oluphezulu kunamagama angundoqo aphantsi. Ukwengeza, amagama angundoqo anomthamo ophezulu kunzima ukuwabeka. Nangona kunjalo, bayixabisa imali eyongezelelweyo ukuba unokuluphumelela ukhuphiswano.

Enye indlela yokufumana amagama angundoqo aphezulu kukusebenzisa isicwangciso segama elingundoqo. Ikuvumela ukuba ukhangele ukuhluka kwamagama angundoqo afanelekileyo kwishishini lakho. Umcwangcisi wegama elingundoqo unikezela ngeendlela zokucoca ukuze ukwazi ukungabandakanyi amagama angundoqo asele esetyenziswe kwi-Adwords. Ngamagama angundoqo anomthamo ophezulu, unokusebenzisa isixhobo sophando segama elingundoqo.

Ukufumana amagama angundoqo anevolumu yokukhangela ephezulu, kufuneka wazi ukuba bangaphi abantu abakhangela ezo meko kuGoogle nyanga zonke. Oku kuya kukunceda wenze isigqibo sokuba yeyiphi na amagama angundoqo oza kujoliswa kuwo kwaye uwasebenzisele ukwenziwa ngcono kwewebhusayithi yakho.

Ukubhida kwimigaqo yophawu lwentengiso

Kule minyaka yangoku, UGoogle uye wasusa ezinye izithintelo kwibhidi kwimiqathango ephawulweyo kwimikhankaso ye-Adword. Oku kuvumela iibrendi ukuba zibonise iintengiso zazo kwiziphumo zophendlo xa umthengi onokubakho ekhangela igama lebhrendi. Nangona kunjalo, kukho izikhokelo ekufuneka uzigcine engqondweni xa ubhida kwimigaqo yophawu lwentengiso.

Ekuqaleni, ungasebenzisi amagama aphawulweyo kwikopi yakho yentengiso. Ukuba wenjenjalo, usengozini yokwaphula imigaqo-nkqubo yophawu lwentengiso. Ukusebenzisa amagama aphawulweyo kwikopi yakho yentengiso kuya kubangela ukuba intengiso yakho ibonakale kwiziphumo zophendlo lukaGoogle njengomntu okhuphisana naye.. Kwakhona kukwaphulwa kwemigaqo-nkqubo yophawu lwentengiso kwaye kunokukhokelela kwisikhalazo esivela kwinkampani ephethe uphawu. Ukuphepha nayiphi na impembelelo yomthetho okanye yokuziphatha, qiniseka ukuba ubabeke esweni abantu okhuphisana nabo’ Umsebenzi we-Adwords. Ukuba uqaphela ukuba umntu okhuphisana naye ebebhida kumagama eebhrendi zabo, ungathatha iindlela ezifanelekileyo ezihlawulweyo kunye nezaphilayo zokunciphisa umonakalo.

Ngelixa iibhidi zentengiso zinokunciphisa kakhulu i-organic traffic, basenokuba nefuthe elibi kumava abathengi. Iintengiso zabo ziya kuboniswa ecaleni koluhlu lwezinto eziphilayo kwaye zingabangela amava ahluphekileyo kubathengi. Yiyo loo nto iibhrendi kufuneka zithathele ingqalelo ukukhawulelana nebhidi yophawu lwentengiso. Ezi zithintelo zinokususela kwisithintelo esipheleleyo sokubhida kumagama angundoqo anegama ukuya kwimiyalelo ethile malunga nokuba ngawaphi amagama angundoqo avumelekileyo. Unako kwakhona ukunciphisa izithuba zentengiso kunye nejografi ukunqanda abantu okhuphisana nabo ekubhideni ngokwemiqathango yakho ephawulweyo..

Ukuba awuqinisekanga ukuba ungabhida okanye hayi kwigama eliphawulweyo, qhagamshelana noGoogle kwaye ufumane ikopi yemiqathango ephawulweyo. Unokukwazi ukusebenzisa le migaqo kwiintengiso zakho njengamagama angundoqo kunye nobungqina boluntu. Kodwa ukuba unenkxalabo malunga nokwaphulwa komthetho, emva koko uqhagamshelane nomntu olawula iakhawunti yakho kwaye ubuze ngamalungelo akho.

Ukuba umntu okhuphisana naye usebenzisa uphawu lwakho lokuthengisa, ungafuna ukungenisa isikhalazo sokwaphulwa kophawu lwentengiso kuGoogle. Liqhinga eliyingozi kuba linokulimaza amanqaku akho asemgangathweni kwaye linyuse iindleko zakho ngokuchofoza. Ukuba awufuni ukubeka emngciphekweni wokumangalelwa, unokufuna ukujonga ukongeza igama elingundoqo elibi kwiakhawunti yakho ye-Adwords endaweni yoko.

Ukuqala iphulo lakho le-Adwords, kufuneka uskene kwiwebhusayithi yakho amagama angundoqo anxulumene neshishini lakho. Emva koku, kufuneka ukhethe uhlobo lomdlalo, echaza ukuba iGoogle ihambelana ngokusondeleyo negama lakho elingundoqo. Ungakhetha ukusuka ngqo, ibinzana, okanye iintlobo zomdlalo obanzi olungisiweyo. Uhlobo lomdlalo ochanekileyo lolona hlobo lomdlalo lukhethekileyo, ngelixa ibinzana kunye neentlobo ezihambelanayo ezibanzi zezona ziqhelekileyo.

Iindleko

Xa ucinga ukuba yimalini onokuyichitha kwi-Adwords, kubalulekile ukuqonda iindleko zamagama angundoqo. La ngamacandelo aphambili ohlahlo lwabiwo-mali lwakho, kodwa kufuneka uqaphele nenani labakhuphisana nabo abakhuphisanayo kwindawo enye yentengiso. Ungasebenzisa i-Google Keyword Planner ukufumana inani lokukhangela amagama angundoqo kwi-niche yakho.

Iindleko ngokuchofoza kwi-AdWords ziyahluka ngokuxhomekeke kwigama elingundoqo kunye neshishini. Nangona kunjalo, ixabiso eliphakathi malunga $2.32 ukukhangela iintengiso kunye $0.58 umboniso weentengiso. Ukuze ufumane iinkcukacha ezithe vetshe, ndwendwela iphepha likaGoogle leemetrics zeAdWords. Kwakhona, gcinani engqondweni ukuba iindleko zakho zonke zixhomekeke kwiNqanaba loMgangatho wamagama akho angundoqo kunye nee-SERPs ojolise kuzo. Okona liphezulu inqaku lakho loMgangatho, kancinci iphulo lakho le-AdWords liya kuxabisa.

Ireyithi yokucofa (CTR) yenye into echaphazela iindleko zephulo. Unokumisela i-CTR yephulo lakho lentengiso ngokwahlula inani lemibono ngenani lokucofa. Lo mlinganiso usetyenziswa ngamanqaku amaninzi ukumisela ukusebenza kwemikhankaso yabo yentengiso. Ngesi sizathu, ukuphucula i-CTR kufuneka ibe yinjongo yokuqala yalo naliphi na iphulo le-AdWords.

IiAdWords zikaGoogle liqonga lentengiso elinamandla elikuvumela ukuba ufikelele kubaphulaphuli ekujoliswe kubo kakhulu. Ngezigidi zabasebenzisi bokukhangela, I-AdWords inokumiswa ukuba ingabizi okanye ibize njengoko ufuna. Unokukhetha ibhajethi yakho, kwaye utshintshe nohlobo lwentengiso okhetha ukuyiqhuba.

Xa uthatha isigqibo malunga nohlobo lwamagama angundoqo ekujoliswe kuwo, kufuneka uqinisekise ukuba amagama angundoqo afanelekileyo kwi-niche ojolise kuyo. Zama ukusebenzisa izixhobo zegama elingundoqo ukufumana izimvo. Ubuncinci bebhidi ngegama elingundoqo kwi-AdWords ziisenti ezintlanu, kwaye amagama angundoqo abiza kakhulu ayakuyalela $50 okanye ngaphezulu ngonqakrazo ngalunye.

Ndiyaqalisa

Ukwenza uninzi lwephulo lakho lentengiso ye-Adwords, kufuneka ukwazi ukubala njani CPA yakho (ixabiso ngokufunyanwa) kunye nendlela yokuseta ibhidi ye-Adwords efanelekileyo. Kufuneka kwakhona ulandelele iinguqulelo zakho, ukusuka kwigama elingundoqo ukuya kwiphepha lokufika kwintengiso. Ungasebenzisa iGoogle Analytics, eyiSoftware yasimahla njengeNkonzo. Ezinye izixhobo zokuhlalutya intengiso nazo ziyafumaneka.

Nje ukuba ukhethe igama eliphambili, kuya kufuneka wenze intengiso enyanzelisayo ehenda abathengi ukuba bacofe kuyo. Kufuneka ihambelane nesihloko sephepha, ziqulathe ibinzana legama elingundoqo elisuka kwibar yokukhangela kaGoogle, kwaye ube mafutshane. Inkcazo yentengiso kufuneka igxininise kwiinzuzo zemveliso okanye inkonzo okanye umnikelo okhethekileyo, kwaye iphele ngobizo olunamandla lwesenzo.

Ukuba umtsha kwiAdwords, musa ukwenza impazamo yokuchitha imali eninzi kwiphulo lakho lokuqala. UGoogle ubonelela ngezixhobo zasimahla zokukunceda ulawule iphulo lakho leAdwords kwaye uphendule imibuzo. Kodwa khumbula ukuba eli qonga linzima kwaye kufuneka ube nomonde ukuze ulifunde. Nokuba uyakwazi ukugqwesa iiAdwords kwiintsuku ezimbalwa zokuqala, kusabalulekile ukuzibophelela ubuncinane kwiinyanga ezintathu.

Uya kufuna kwakhona ukuseka uhlahlo lwabiwo-mali. Ngelixa oku kuvakala ngathi yinkqubo enzima, ngokwenene kulula kakhulu. Kubalulekile ukukhumbula ukuba ibhajethi yakho ibotshelelwe kwiinjongo zakho kunye nexesha lonyaka osebenzisa inkonzo. Umzekelo, unokudibanisa iphulo lakho le-Adwords kunye nephulo lokubuyela eSikolweni, kunye nephulo lakho lokuthengisa ngeHolide kunye nentengiso yokuphela konyaka.

Uhlahlo lwabiwo-mali lwakho lwemihla ngemihla luya kwahlulwa ngokulinganayo phakathi kwamaphulo akho, ukuze ukwazi ukwaba izixa ezahlukeneyo kwiphulo ngalinye. Unokwenza isigqibo sokwaba ibhajethi yakho ngokwahlukileyo kumaphulo ahlukeneyo, kwaye uyitshintshe kamva. Unokuseta ngesandla iibhidi okanye uvumele i-Adwords ukuba izibeke ngokuzenzekelayo. Ukubhida ngesandla kuya kukunika olona lawulo kuhlahlo lwabiwo-mali lwakho.

Ngaphambi kokuba uqalise iphulo lakho le-Adwords, kufuneka ucwangcise amagama akho angundoqo. Unokwenza oku usebenzisa i-Keyword Planner kwi-Google Adwords. Esi sixhobo sikwicandelo leZixhobo. Ikunika iindlela ezininzi zokukhetha amagama angundoqo afanelekileyo. Amagama angundoqo achaza ukuba iintengiso zakho ziya kubonakala njani kubaphulaphuli abathile.

Ukudala iphulo

Ngaphambi kokudala iphulo, kufuneka wazi ukuba zeziphi iinjongo zakho zephulo. Unokukhetha kwiindlela ezahlukeneyo zenjongo, ezifana neentengiso, ikhokela, ukugcwala kwewebhusayithi, imveliso kunye nophawu lophawu, kunye nokwazisa ngophawu. Unokwenza iphulo ngaphandle kweenjongo, apho unokuseta iiparameters njengoko unqwenela.

Zimbini iindidi zeematshisi: umdlalo obanzi kunye nomdlalo ochanekileyo. Ukuthelekisana okubanzi kukumisela, kwaye ikuvumela ukuba ukhethe uluhlu olubanzi lwamagama angundoqo, ngelixa umdlalo ochanekileyo ikuvumela ukuba ukhethe igama elingundoqo okanye ibinzana elithile. Unokukhetha ukungabandakanyi amagama athile angundoqo okanye amabinzana kwiphulo lakho, njengamagama angundoqo angakhiyo.

Ukudala iphulo kwi-Adwords kulula ukuba unayo i-akhawunti yeGoogle. Kuthatha nje imizuzu embalwa ukwenza iakhawunti kwaye uqale ukuthengisa. Emva kokudala i-akhawunti, kuya kufuneka ukhethe uhlahlo lwabiwo-mali, khetha abaphulaphuli ojolise kubo, seta iibhidi, kwaye ubhale ikopi yentengiso.

I-AdWords isebenza ngexabiso-ngonqakrazo ngalunye (CPP) imodeli, ngoko uhlahlo lwabiwo-mali lwakho luya kumisela isixa sokuvezwa okufumanayo. UGoogle unokuseta isicelo ngokuzenzekelayo, okanye ungayiseta ngesandla ngesicwangcisi segama elingundoqo. Qiniseka ukuba uhlala ukhumbula ukuba iphulo elipheleleyo liya kufuna ixesha elingakumbi kunokuba ubunokulindela.

Isihloko kunye nenkcazo kwi-AdWords inokuqulatha ukuya kuthi ga 160 abalinganiswa. Qinisekisa ukuba zincinci kwaye zibambe ingqalelo yomsebenzisi. Ungalibali ukubandakanya umnxeba kwisenzo, nokuba yikhowudi yesaphulelo okanye isithembiso. Ukuba intengiso yakho ayinyanzelisi, awuzukufumana ucofa kubaphulaphuli.

Ukuphucula iphulo lakho

Kukho izinto ezininzi ekufuneka uziqwalasele xa ulungiselela iphulo lakho kwiiAdwords zikaGoogle. Ekuqaleni, khumbula ukuba ayingawo onke amaphulo enziwa alinganayo. Ukwabela inqanaba eliphambili kwiphulo ngalinye kuya kumisela ukuba mngakanani na umsebenzi ekufuneka wenziwe ukuliphucula. Okubalulekileyo 1 amaphulo kufuneka afumane umzamo omncinci, ngelixa ephambili 2 kwaye 3 amaphulo afuna umgudu ongakumbi. Njengokuba, ukuphuculwa kwe 10% kwi-Priority 1 Iphulo liya kuvelisa i-$ 50k eyongeziweyo kwingeniso, ngelixa a 10% ukuphuculwa kokuBalulekileyo 3 Iphulo liza kuvelisa i-$ 100k ukunyuka kwengeniso. Kwelinye icala, ukuba iphulo livelisa i-$ 5k yengeniso kwaye ibekwe njengoPhambili 3 kuluhlu oluphambili, kuya kufuna ukuphuculwa kwe-10X (100%) ukufikelela kwigalelo elifanayo. Kubalulekile ke ngoko ukuba kufakwe iflegi yamaphulo angasebenzi kakuhle okuphucula kunye nokusebenza ngokugqithisileyo kwamaphulo okwandisa.

Ukuphucula iphulo lakho kwii-Adwords zikaGoogle kufuna ukuvavanywa rhoqo kunye nokulungiswa. Unokusebenzisa uludwe lokukhangela ukuze ubone ukuba yeyiphi na imiba efuna ukulungiswa. Iindawo eziphambili ezifuna ukulungiswa ziquka ikopi yentengiso, intengiso ekujoliswe kuyo, kunye nokukhetha igama elingundoqo. Ukwengeza, Umxholo wephepha lokufikela kufuneka uphuculwe, njengokuba.

Ngelixa ukwandisa iphulo lakho kwiGoogle Adwords kubalulekile, kubalulekile ukugxila kweyona njongo ibalulekileyo yephulo lakho: inzuzo! Nangona i-CPC yegama elingundoqo ayichaphazeli ngokuthe ngqo umgca ongezantsi, isenokukwazi ukwandisa iinguqulelo. Oku kubaluleke ngakumbi xa usebenza kwicala elikhokelayo leentengiso zikaGoogle, apho uguqulo luhlala lungakhawulezi.

Ukwenza iphulo lakho lisebenze kuhlahlo lwabiwo-mali olulinganiselweyo, cinga ukongeza amagama angundoqo achaneke ngakumbi. Amagama angundoqo anomsila omde akuvumela ukuba ubhale iintengiso ezingcono kwaye wandise impembelelo yephulo lakho. Ukongeza amagama aphambili achanekileyo kumaphulo akho kufuneka ibe yeyona nto iphambili ekugxilwe kuyo kwiinzame zolawulo lweakhawunti yakho yePPC. Ungasebenzisa kwakhona iGoogle Analytics ukuhlalutya ukusebenza kwewebhusayithi yakho. Esi sixhobo siya kukubonelela ngeenkcukacha ezicacileyo malunga nokuziphatha kwabathengi kunye nendlela abajonga ngayo iwebhusayithi yakho.

Inyathelo elilandelayo ekuphuculeni iphulo lakho kwi-Adwords zikaGoogle kukuqinisekisa ukuba zeziphi iinjongo ekufuneka umkhankaso wakho uzifezekise. Umzekelo, yinjongo yakho yokwandisa ukuzibandakanya kwabathengi? Okanye ukwandisa ukuthengisa? Kwityala, imikhankaso yakho yentengiso kufuneka ilungiselelwe ukubonakala kunye nokuguqulwa.

Ukuze uphumelele ngeAdwords, kubalulekile ukuqonda amacandelo ahlukeneyo ale nkqubo. Ezi ziquka iindleko ngokucofa, Inqaku lomgangatho, Imodeli yokubhida, kunye neziphumo zokuKhangela. Ukwengeza, kubalulekile ukuqonda indlela yokwandisa amandla ephulo lakho. Ngokusebenzisa isicwangciso esifanelekileyo, unganyusa uguqulo lwakho kwaye unyuse imida yakho yenzuzo.

Iindleko ngokucofa

Kukho iindlela ezimbini zokunciphisa iindleko ngokuchofoza kwi-Adwords. Enye indlela kukujolisa i-geo kwintengiso yakho kwindawo ethile. Oku kuya kunciphisa inani lokucofa okungabalulekanga. Enye indlela kukusebenzisa iGoogle Analytics. Uhlalutyo lukaGoogle lubonelela ngokunzulu ngakumbi kwimikhankaso yentengiso yakho.

Enye indlela yokunciphisa iindleko ngokucofa kukwandisa igama lakho elingundoqo. Ngokuqinisekisa ukuba iqela lakho leentengiso ligxile kumabinzana athile kakhulu (njengaye “urente ikhaya leholide eTampa”), ungalungisa ukusebenza kweqela lakho leentengiso. Iindleko ngokuchofoza nganye ziyahluka ngokuxhomekeke kumagama angundoqo, ishishini, kunye nendawo. Kwi-avareji, kubiza ngeenxa zonke $1 ukuya $2 ngokucofa kuthungelwano lokukhangela, kwaye malunga nokufanayo kwiinethiwekhi zokubonisa. Ixabiso lokucofa ngokucofa ngokuphinda-phinda ixabiso lilonke ngokucofa ngenani lamaxesha intengiso icofa.

Enye indlela yokunciphisa iindleko ngokuchofoza kwi-Adwords kukugxila kumagama angundoqo omsila omde anomthamo ophantsi wokukhangela kunye nenjongo yokukhangela ngokucacileyo.. Isizathu sesi sicwangciso kukuba amagama angundoqo anomsila omde atsala iibhidi ezisezantsi kunamagama angundoqo aqhelekileyo. Ukwengeza, amagama angundoqo omsila omde anokhuphiswano oluphantsi, nto leyo ethetha ukuba abanakufane batsale iiCPC eziphezulu.

Ngelixa ixabiso ngokucofa i-metric enye ekufuneka ikhokele inkqubo yakho yokwenza izigqibo, Ixabiso ngokufunyanwa kwento nganye kufuneka ibe yeyona nto kugxilwe kuyo yiPPC. Make sure to optimize your cost per acquisition according to your profit margin. Le ndlela, you can attract more customers and increase sales without going broke. Ukongeza kuloo nto, you can improve the quality of your customer acquisition and conversion rates by optimizing the costs of your marketing channels.

Ekugqibeleni, you should consider your industry and the competition level. Umzekelo, the cost per click for legal services may be around $6, whereas the same for employment services is closer to $1. Nangona kunjalo, the cost per click for e-commerce campaigns may cost just a few dollars. Ngoko, it’s best to use keywords with a high quality score and low CPC.

Cost per click for Adwords is determined through an auction. The higher your bid, the more likely you are to get good ad space.

Inqaku lomgangatho

Amanqaku asemgangathweni kwi-AdWords linani elimisela ukufaneleka kwentengiso yakho. Sisikali ukusuka kwesinye ukuya kwishumi kwaye ibonisa ukuba intengiso yakho ibaluleke kangakanani na. Amanqaku akumgangatho ophezulu aya kubangela iindleko eziphantsi ngokucofa ngokucofa kunye nenqanaba eliphezulu leentengiso zakho. Ukunyusa umgangatho wakho wamanqaku, lungisa iphepha lakho lokufika kunye namagama angundoqo.

Amanqaku asemgangathweni ayiyo metric yomntu ngamnye; kufuneka ikhatshwe zezinye iimethrikhi. Umzekelo, ukuba iphepha lakho lokumisa liqulethe igama elingundoqo 'iipeni eziluhlaza,’ emva koko intengiso yakho kufuneka ibe nepeni eluhlaza. Ukuba iphepha lakho lokumisa aliqulathanga eli gama lingundoqo, ke iNqaku lakho loMgangatho liya kuba ngaphantsi.

Ukuphucula umgangatho wakho wamanqaku kuya kuphucula iintengiso zakho’ ukubeka kwiziphumo zophendlo lwendalo. Nangona sisixhobo esiluncedo sokuxilonga, iNqaku loMgangatho ayisosona salathisi sokusebenza (KPI) ngaphakathi kwaye ngokwayo. Endaweni yoko, sisikhokelo samaphulo ayimpumelelo. Ngesi sizathu, Kufanelekile ukufunda kangangoko unako malunga nezinto eziyichaphazelayo.

Nangona kunokuba nzima ukulinganisa amanqaku asemgangathweni, kukho amanyathelo asisiseko onokuwathatha ukuphucula amanqaku akho. Ekuqaleni, hlalutya ikopi yakho yentengiso. Jonga ukuba iqulethe isiphakamiso sokuthengisa esisodwa, iCTA efanelekileyo, okanye zombini. Unako kwakhona ukubeka esweni iintengiso zakho’ CTR. I-CTR ephezulu ithetha ukuba iintengiso zakho zifanelekile, kodwa i-CTR ephantsi ithetha ukuba abanjalo.

Inqaku elisemgangathweni le-AdWords limiselwa zizinto ezahlukeneyo. Inqaku lomgangatho olungileyo liyakuphucula ukubekwa kwentengiso yakho kwaye liya kukhokelela kwiibhidi zeCPC ezingabizi kakhulu. Ngelixa abanye abathengisi banokujonga oku njengento engalunganga, ukusebenza kuMgangatho wakho weNqaku kuya kukunceda uphucule ukubonakala kwentengiso yakho kunye nokusebenza kakuhle.

Okona liphezulu inqaku lakho loMgangatho, kokukhona imali eninzi uya kukwazi ukuyisebenzisa kwimikhankaso yentengiso. Oku kungenxa yokuba uGoogle usebenzisa amanqaku afanayo nomgangatho we-algorithms ukumisela ukuba zeziphi iintengiso ezibaluleke kakhulu. Iya kuthi ke ibuyisele ezona zibalaseleyo kwabo banokuguquka.

Imodeli yokubhida

Xa uqala iphulo kwiGoogle Adwords, kufuneka wenze isigqibo sokuba yeyiphi iqhinga lokuthengisa ofuna ukulisebenzisa. Kukho iinketho ezimbini ezisisiseko kule nto. Eyokuqala kukulandela uguqulo olusebenzayo, ecetyiswayo kumaphulo abandakanya iindidi ezininzi zoguqulo. Olunye ukhetho yi-CPC yesandla. Olu khetho lufuna umsebenzi wezandla ongaphezulu kwaye kufuneka lusetyenziswe kwiphulo phambi kokuba lusetyenziswe.

Ibhidi ye-CPC ye-Manual yindlela apho unokulawula ixabiso lakho ngokucofa. Le ndlela ibandakanya ukuseta ibhidi ephezulu kwiqela lakho lentengiso okanye igama elingundoqo. Le ndlela iluncedo kumaphulo kuThungelwano loPhando kunye neNethiwekhi yokuThenga, kuba unokulawula ixabiso leentengiso zakho. Nangona kunjalo, Ibhidi ye-CPC yesandla inokubhida kubasebenzisi abatsha.

Kubasebenzisi abaphambili, ungahlengahlengisa ibhidi yakho ngokutshintsha indlela yokujolisa. Umzekelo, ukuba iwebhusayithi yakho ibonelela kwiqela elithile lobudala, ungasinyusa isicelo sakho kwabo baphulaphuli. Indawo yewebhusayithi yakho nayo iya kuchaphazela iibhidi, njengoko ufuna ukujolisa abantu abahlala kuloo ndawo.

Ukubhida yinxalenye ebaluleke kakhulu yolawulo lwe-Adwords. Nangona kunjalo, Kuya kufuneka uyazi into ofuna ukuyiphumeza ngephulo lakho ngaphambi kokukhetha imodeli yokubhida. Ukwengeza, amaphulo ahlukeneyo azuza kwiindlela ezahlukeneyo zokunyusa amazinga okuguqulwa. Oku kuthetha ukuba kufuneka ukhethe imodeli ekulungeleyo.

Izicwangciso zebhidi ye-Adwords kufuneka zihlale zibekwe esweni ngokusondeleyo. You want to minimize the cost of your ad campaign, but there are times when the Adwords algorithm makes mistakes. If you watch out for these mistakes, you can avoid spending too much on ads. It is also possible to automate rules that will alert you when your CPC is rising too high, or when your CPA is too low.

A bidding strategy that is tailored to your goals can help you to make the most of your advertising budget. It allows you to bid for the best conversion rate within the budget. If you are targeting customers with low spending habits, you may need to consider using a maximize conversion strategy.

Tracking results

When tracking the results of AdWords campaigns, it’s important to know the source of the traffic. Ngaphandle kokulandela uguqulo, your efforts are like flushing money down the drain. Ukuqhuba iintengiso ngelixa ulinde umntu wesithathu ukuba aphumeze ikhowudi yokulandelela yinkcitho yemali. Kuphela xa ikhowudi yokulandela ifakiwe ungaqala ukulandelela iinguquko zangempela.

Kufuneka uxele iziphumo ze-AdWords ngaphakathi 30 iintsuku. Isizathu soku kukuba i-AdWords inekuki elandelela ucofo lwentengiso 30 iintsuku. Le cookie ibala utshintsho kunye nengeniso. Ukuba awuxeli iziphumo ngaphakathi kwelo xesha, kulula ukuphoswa kwiintengiso.

Unokulandelela i-ROI nge-Google Analytics. Inkqubo ikunceda ukuba ubone ukuba zisebenza kangakanani iintengiso zakho ngokukunika ukwahlulwa kwe-ROI kwintengiso nganye. Isixhobo kwakhona sikunika amandla okulandelela idatha yokuguqulwa kuzo zonke iiphequluli kunye nezixhobo. Ungasebenzisa le datha ukwenza izigqibo ezingcono malunga nokuchitha iidola zakho zentengiso.

I-Google Analytics sisixhobo esinamandla sokulandelela iziphumo zamaphulo e-Adwords. Nje ukuba iphulo lakho limiselwe, Uhlalutyo lukaGoogle lukuvumela ukuba ubone indlela iindwendwe eziphendula ngayo kwiintengiso zakho. Ekuqaleni, yiya kwiphepha le-Google Analytics kwaye ukhethe iphulo lesikhangiso ofuna ukulilinganisa. Emva koko, khetha i “Uguqulo” tab kwaye ubone ukuba zingaphi iinguqulelo ezenziweyo.

Nje ukuba uyazi ukuba ngawaphi amagama angundoqo aguqulayo, ungaqala ukuzongeza kwiqela lakho leentengiso njengamagama angundoqo okanye uhlengahlengise iibhidi zakho ngokufanelekileyo. Nangona kunjalo, Kuya kufuneka ukhumbule ukuba ukongeza amagama okukhangela njengamagama angundoqo kuya kwenza kancinci kwiphulo lakho ngaphandle kokuba wenze utshintsho kwisicatshulwa sakho sentengiso kunye neebhidi..

I-AdWords liqonga lentengiso lokucofa-ngokuhlawula elikuvumela ukuba wenze imikhankaso kwaye ukhethe amagama abalulekileyo afanelekileyo kwishishini lakho.. I-downside kukuba inokuba yindleko. Nangona kunjalo, ukuba yenziwe kakuhle, inokukubonelela ngesiseko somthengi esikumgangatho ophezulu. Ikwayindlela entle yokukhuthaza ishishini lakho kwaye wenze iinkokeli.

I-Adwords yintlawulo-ngokuchofoza (PPC) iqonga leentengiso

Hlawula-Ngokuchofoza (PPC) Intengiso luhlobo lwentengiso ye-intanethi evumela abathengisi bahlawule kuphela xa umsebenzisi ecofa intengiso yakhe.. Iintengiso zivela kwicandelo leekhonkco ezixhasiweyo kwiphepha leziphumo zenjini yokukhangela, kwaye abathengisi babhidi ngokwexabiso labo lokucofa. Awona maqonga entengiso adumileyo ePPC ziiNtengiso zikaGoogle kunye neeNtengiso zeBing. Kukho neenkqubo ezinikezelwa nguYahoo! Khangela iNtengiso, Facebook, kunye nezinye iiwebhusayithi.

Intengiso ye-Pay-per-click inenani leenzuzo kumashishini. Ngomnye, Iintengiso zePPC zinokuqala ukufumana ucofa ngokukhawuleza. Ngelixa kufuneka zivunywe liqonga phambi kokuba zivele, le nkqubo ithatha iiyure ezimbalwa kuphela. Yakube ivunyiwe, banokuqala ukubonakala kwiifandesi kunye nokufumana unqakrazo.

Nje ukuba udale umkhankaso, ungakhetha amagama angundoqo athile ukuba avele kwintengiso. Intengiso ye-PPC isebenza ngakumbi xa amagama akho angundoqo efanelekile kubaphulaphuli ozama ukujolisa kubo. Amagama angundoqo abaluleke kakhulu kwi-PPC kwaye adibanise abathengisi kunye nabaphulaphuli babo. Amagama angundoqo luthintelo ngokubanzi uluhlu olukhulu lwemibuzo yokukhangela. Bangqamanisa uphendlo ngokuchaneka ngakumbi okanye ngaphantsi.

Olunye uncedo olukhulu lwePPC kukuguquguquka ekunikezelayo. Kulula ukuvula nokuvala iintengiso zakho kwaye ulawule uhlahlo lwabiwo-mali lwakho. Unako kwakhona ukulawula iindleko ngokucofa, yonke imihla okanye ngenyanga. Amaphulo angcono kakhulu ahambelana nesixa semali echithwe kwiziphumo.

I-PPC yinkqubo ephindaphindayo, ngoko kuya kufuneka usulungekise kwaye wandise uluhlu lwakho lwegama elingundoqo njengoko kuyimfuneko. Oku kuya kukunceda ukuba ugweme ukuchitha imali ngokugxila kumagama angundoqo afanelekileyo kubaphulaphuli bakho. Umzekelo, ukuba ufuna ukujolisa kubaphulaphuli bendawo, ungadala iphulo elijikeleze la magama angundoqo kwaye wandise iibhidi zakho ukufikelela kubantu abaninzi. Uyakufuna ukwahlula amaphulo akho abe ngamaqela amancinci eentengiso ukuze ukwazi ukonyusa izinga lokucofa kunye nokwandisa inqaku lakho loMgangatho..

Intengiso yePPC yindlela edumileyo yokuthengisa. Injongo yephulo lePPC kukwenza ulwazi ngebrand okanye imveliso yakho. Iintengiso, eziboniswa kwiiwebhusayithi ezivumela umboniso weentengiso, ziboniswa kubasebenzisi abahlangabezana neendlela ezithile zokujolisa. Ngolu hlobo lwentengiso, ungaphinda uthengise kubasebenzisi abakhe bandwendwela iwebhusayithi yakho ngaphambili. Oku kukuvumela ukuba ubonise unikezelo lwentengiso okanye izaphulelo ezikhethekileyo kubantu ekusenokwenzeka ukuba abaguqukanga ngenye indlela.

Iqalisa ifandesi ephilayo

Ukuba uneseti yentengiso yokubonisa kwiphepha lokuqala likaGoogle, usenokuba uyazibuza ukuba ungayiphumelela njani ifandesi ephilayo. Zininzi iindlela zokwenza oku, kuquka ngokongeza izandiso zentengiso. Ezi zongezo zikunceda wenze intengiso yakho ibe nomdla ngakumbi kwaye ifaneleke ngakumbi kumkhangeli. Ezimbalwa kwezi zandiso ziquka inombolo yefowuni, amakhonkco ezongezelelweyo, kunye nolwazi lwendawo.

Ivumela abathengisi ukuba bakhethe amagama angundoqo afanelekileyo kwishishini labo

Ukuze ufumane iziphumo ezilungileyo kwi-Adwords, Kubalulekile ukukhetha amagama angundoqo afanelekileyo kwishishini lakho. Inyathelo lokuqala kukufumanisa ukuba abaphulaphuli bakho bajonge ntoni. Ukuba abathengi bakho bafuna imveliso efana neyakho, kunengqiqo ukujolisa kubo ngamagama angundoqo afanelekileyo. Elinye icebiso eliluncedo kukwakha iphulo lakho lentengiso lijikeleze imveliso enye. Oku kuya kwenza ukuba kube lula ukucacisa ngamagama akho angundoqo.

Xa ukhetha amagama angundoqo, hlala ukhumbula ukuba kufuneka zinxibelelene ngokusondeleyo neemveliso okanye iinkonzo ezinikezelwa lishishini lakho. Amagama angundoqo anxulumene ngokusondeleyo kwishishini lakho, okukhona bazakubanako ukufumana unqakrazo. Inyathelo elilandelayo kukufumanisa ukuba zeziphi iintlobo zomdlalo ezifanelekileyo kumagama akho angundoqo. Iindidi zomdlalo ziyahluka ngokuxhomekeke kwindlela uGoogle adibana ngayo namagama akho aphambili. Njengokuba, Ungqamaniso oluchanekileyo luyakubonisa iintengiso xa umsebenzisi ekhangela igama elithile okanye ibinzana.

Ingabiza

IiAdWords zikaGoogle zinokubiza, ngakumbi ukuba uthengisa iimveliso okanye iinkonzo ezinexabiso eliphantsi. Iindleko zokucofa okukodwa zinokuqala ukusuka $5 ukuya $50, kuxhomekeke kushishino. Nangona kunjalo, Kuya kufuneka uqaphele ukuba ayinguye wonke umntu ocofa iintengiso zakho oza kuthenga nantoni na. Izinga loguqulo lwe 3% okanye ngaphezulu kuthathwa njengokulungileyo.

I-AdWords inokubiza, kwaye kufuneka uqiniseke ukuba nganye yeentengiso zakho ivelisa iziphumo eziphezulu. Nje ngeziphumo, kufuneka ulumke kakhulu xa ucwangcisa ibhajethi yakho. Kungcono ukuqala encinci kwaye uvavanye iintengiso zakho ngaphambi kokuba uchithe imali eninzi. Ababoneleli ngeenkonzo zolawulo lwe-AdWords abatsibeli kumaphulo amatsha anohlahlo lwabiwo-mali olukhulu. Oku kungenxa yokuba bayaqonda ukuba iphulo ngalinye lahlukile kwaye linabaphulaphuli balo.

Kwakhona kubalulekile ukukhumbula ukuba i-PPC kunye ne-SEO ingasetyenziswa kwi-tandem. Njengokuba, I-PPC inokuzalisa izithuba zokubonakala kwe-SEO okanye zomeleze impembelelo yephulo elihle le-SEO. Ukuba yenziwe ngokuchanekileyo, I-PPC inokuphinda kabini ubukho bophawu lwakho kumagama aphambili aphambili. Njengoko iakhawunti yakho ikhula, ezi ngqwalasela ziya kuba zibaluleke ngakumbi.

Kukho amanyathelo amaninzi onokuthi uwathathe ukwandisa umkhankaso wakho we-Adwords. Oku kubandakanya ukumisela ixabiso eliphezulu elifanelekileyo ngokucofa, ukuphanda amagama angundoqo, kunye nokusebenzisa uvavanyo lokwahlula ukunyusa ixabiso lakho ngonqakrazo ngalunye. Emva kokuba ugqibile la manyathelo, ulungele ukuqalisa ukuthengisa iwebhusayithi yakho. Inyathelo elilandelayo lithatha isigqibo malunga nendlela yokubhida kwintengiso nganye.

Iindleko ngokucofa

Iindleko zokuguqulwa kweentengiso ze-Adwords zinokuhluka kakhulu. I-avareji yeendleko ngenguquko nganye ingangaphezulu 2% kumashishini athile ngelixa inokuba ngaphantsi kakhulu kwamanye. Ixabiso lokuguqulwa kwexabiso ngalinye lingachatshazelwa ngumyinge weendleko zeemveliso kunye neenkonzo. Ukulandelela iindleko zakho ngenguquko nganye, sebenzisa isixhobo esifana neGoogle Sheets ukurekhoda iziphumo. Le ndlela, unokubona kanye ukuba yimalini oyisebenzisayo kumaphulo akho kwaye wenze uhlengahlengiso oluyimfuneko.

Ekuqaleni, Kufuneka umisele igama elingundoqo okanye ibinzana onqwenela ukulithengisa. Ukuphanda amagama angundoqo kunye nokukhuphisana kwabo kuya kukunceda ukuba ubone ukuba ungachitha malini ngokucofa. Ukuba ufuna ukwandisa iCPC yakho, qiniseka ukuba ukhetha igama eliphambili elikhangelwe ngokuphakathi elihambelana neshishini lakho.

Elinye icebiso elihle lokunyusa imbuyekezo yakho kutyalo-mali kukusebenzisa amagama angundoqo omsila omde. La magama angundoqo anomthamo ophantsi wokukhangela kodwa isibonakaliso esicacileyo senjongo yokukhangela. Ngokusebenzisa amagama angundoqo omsila omde, unokunciphisa iindleko zentengiso. Umzekelo, ukuba uthengisa iirenti zeeholide eTampa, ungafuna ukujolisa amabinzana anje “irenti yeholide eTampa.” Ukwengeza, uya kufuna ukubeka phambili uphendlo olunxulumene neshishini lakho ukwandisa ukusebenza kweqela lakho lentengiso. Iindleko ngokuchofoza kwi-Adwords ziya kwahluka ngegama elingundoqo, ishishini, kunye nendawo. Kwiimeko ezininzi, umndilili weendleko ngonqakrazo ngalunye lwegama elingundoqo ukusuka $1 ukuya $2 okanye ngaphantsi kuthungelwano lokukhangela kunye nokubonisa iinethiwekhi. Ungabala lula iindleko ngonqakrazo ngalunye kulo naliphi na igama elingundoqo okanye ibinzana ngokuphinda-phinda ixabiso lilonke lentengiso yakho ngenani lamaxesha ecofa ngalo..

Emva kokuba uzimisele uhlahlo lwabiwo-mali lwakho, inyathelo elilandelayo kukuqinisekisa ixabiso lakho eliphezulu ngonqakrazo ngalunye (CPC). Ngokusebenzisa ubuninzi beCPC, ungalenza libe ngcono iphulo lakho lokunyusa izinga loguqulo lwakho. Le ndlela, uya kukwazi ukuthelekisa iindleko zephulo lakho lentengiso elihlawulweyo kwingeniso eyenziwe. Oku kuya kukunceda wenze isigqibo sokuba loluphi uhlobo lwentengiso olulungele ishishini lakho kwaye uhlengahlengise ibhajethi yakho ngokufanelekileyo.

Iindleko ngokuchofoza kwintengiso ye-Adwords kuxhomekeke kwindlela okhuphisana ngayo noshishino lwakho. Ukuba amagama akho angundoqo ayakhuphisana, unokufumana indawo ephezulu kunokuba ubhida kwigama elingundoqo lomthamo ophezulu. Kodwa khumbula ukuba i-CPC ephantsi ayithethi umgangatho ophantsi. Amanqaku asemgangathweni angakhokelela ekunciphiseni ukuya kuthi ga 50% ngexabiso ngonqakrazo ngalunye.

Iindleko ngokucofa ubuninzi

Ukufumana okuninzi kwiphulo lakho le-Adwords kuthetha ukwazi ukuba unokukwazi kangakanani ukuchitha kuyo. Ngelixa kufuneka ugcine ikepusi kwiindleko ngokucofa, kufuneka kwakhona uqwalasele ezinye izinto ezinokuchaphazela iphulo lakho. Umzekelo, ukuba okhuphisana nabo banebhidi ephantsi, usenokungakwazi ukubetha iCPC yabo.

Enye indlela yokunciphisa iindleko zakho eziphezulu ngokucofa kukuvavanya ukusebenza kwentengiso yakho. Ukuba intengiso yakho inezinga eliphezulu lokuguqulwa, seta i-CPC yakho phezulu ukuze itrafikhi efanelekileyo icofe kuyo. Oku kuya kwandisa inzuzo yakho ekugqibeleni. Nangona kunjalo, akulula ukuseta ixabiso eliphezulu ngokuchofoza kwi-Adwords.

Enye indlela yokuthoba iindleko zakho ze-AdWords kukusebenzisa amagama aphambili omsila. La magama angundoqo anomthamo ophantsi wokukhangela, kodwa cacileyo injongo yokukhangela. Uyakwazi ukubaleka ngexabiso eliphantsi ngokuchofoza ukuba unokuguqula ezo ndwendwe kwinkonzo epheleleyo. Ungasebenzisa kwakhona iGoogle Traffic Estimator ukufumanisa ukuba yimalini ukufikelela kwiindawo ezintathu eziphezulu zentengiso..

Ukunciphisa iindleko zeentengiso zakho, kufuneka ucinge ngokunyusa umgangatho wenqaku lentengiso yakho. Oku kuya kunceda uGoogle abone ukuba intengiso yakho ifaneleke kangakanani na kubaphulaphuli bakho. Intengiso ekumgangatho ophezulu iya kuba nexabiso eliphantsi ngonqakrazo ngalunye kwaye iya kukufumana indawo engcono kwiziphumo zophando.

Enye indlela yokunciphisa iindleko zakho ngokucofa kukuthoba ibhidi yakho. Iintengiso zikaGoogle zisebenza njengefandesi kwaye ibhidi yakho yenye yezona zinto zibalulekileyo. Okukhona abantu bebiza igama elingundoqo, Ixabiso eliphezulu ngonqakrazo ngalunye luya kuba. Nangona kunjalo, ukuba uzimisele ukwandisa ixabiso lakho, ungawanyusa amathuba akho okufumana eyona ndawo intle yeAd.

Iindleko ngokucofa uvavanyo lokwahlulahlula

Ukwahlula iintengiso zovavanyo kwiGoogle Adwords, ungakhetha iiseti zentengiso ezimbini okanye ngaphezulu kwaye uthelekise ukusebenza kwazo. Undoqo kukuqinisekisa ukuba umahluko phakathi kweeseti ezimbini zentengiso ubalulekile ngokwezibalo. Oku kunokwenziwa ngokutshintsha ii-URL zokubonisa okanye izihloko zazo zombini iiseti zentengiso.

Unokuvavanya ngaphezulu kwento enye ngexesha elinye, kodwa oku kunokungqina ukuba kuyabiza. Njengokuba, Ukuvavanya imifanekiso emininzi kuya kuthetha ukuqhuba amakhulu eenguqu ezahlukeneyo. Oku kuya kuthetha ukuba uya kuphelela kwiintengiso ezininzi kunye nokufikelela okuncinci. Njenge, kufuneka ubeke phambili iimvavanyo.

Iikhankaso zentengiso kwi-Facebook zinokuhlulwa zibe ngamaqela amabini ngokusekelwe kubaphulaphuli. Iqela lokuqala liyafumana 80% yohlahlo lwabiwo-mali lwakho, ngelixa iqela lesibini lifumana 20% ngayo. Ngele ndlela, uya kufumana inani elifanayo lokucofa kwiseti nganye yentengiso. Oku kunokuba luncedo kakhulu ukuba uzama ukuthelekisa abaphulaphuli ababini.

Uvavanyo lokwahlulwa lukwenza ukuba ulinganise ukusebenza kweentengiso ezahlukeneyo ukuze ubone ukuba yeyiphi engcono. Ukwengeza, uyakwazi ukulandelela imbuyekezo kutyalo-mali. Ukwahlula isoftware yovavanyo inokurekhoda iimethrikhi ezininzi, kwaye kufuneka ugxile kwiimetriki ezifanelekileyo kwishishini lakho. Njengokuba, ukuba uthengisa imveliso, kubalulekile ukuhlalutya ukuba yeyiphi imithombo yezothutho eqhuba ingeniso.

Enye into ebalulekileyo ekuvavanyeni ukwahlula iintengiso zakho yinkcazo yentengiso yakho. Eli lithuba lakho lokuba ugqame kubantu okhuphisana nabo. Kunokuba nzima ukukopa intengiso yomntu okhuphisana naye, kodwa kubalulekile ukuqiniseka ukuba unikezela ngento eyodwa kwaye eyakhayo. Kungenjalo, unokuba umosha imali yakho.

Kuya kufuneka uqhube iimvavanyo iintsuku ezimbalwa okanye iiveki ngaphambi kokuvavanya iziphumo. Qinisekisa ukuba ubeka iliso ekubekweni kwentengiso kwithuba lexesha. Ukuba intengiso ikwindawo engalunganga, iziphumo zakho zisenokuba nomkhethe. Oku kunokwenzeka ukuba isicelo sakho sisezantsi ngokwaneleyo.

Umyinge weCPC yeAdwords kwinethiwekhi yokukhangela yeGoogle 2.70%, kodwa inokwahluka ngokubanzi ngokuxhomekeke kushishino. Umzekelo, kwicandelo lezemali, umndilili weendleko ngonqakrazo ngalunye 10%, ngelixa kushishino lwe-e-commerce, ingaphantsi kwe 2%. Ukuba ufuna ukwenza okuninzi kwiphulo lakho le-Adwords, Kuya kufuneka ukuba u-A/B uhlukanise uvavanyo kwiinguqulelo ezahlukeneyo zekopi yakho yentengiso. Le ndlela, unokuqinisekisa ukuba ikopi yentengiso yakho ilungiselelwe ireyithi yokucofa, ithoba iCPC yakho.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo linyathelo elibalulekileyo ekudaleni umkhankaso osebenzayo we-Adwords. Le nkqubo iqala ngegama elingundoqo lembewu, okanye ibinzana elifutshane elichaza imveliso okanye inkonzo. Eli gama elingundoqo liya kwandisa kuluhlu oluphezulu lwamagama angundoqo ahambelanayo. Isixhobo sophando segama elingundoqo njenge-Google Keyword Planner luncedo kule nkqubo kuba iya kukuvumela ukuba ubone ukuba kangaphi igama eliphambili likhangelwe..

Enye yezona zinto zibaluleke kakhulu ukuba ziqwalaselwe xa uphando lwegama elingundoqo nenjongo yegama elingundoqo. Xa igama elingundoqo lisetyenziswe ngenjongo engalunganga, ayiyi kuzisa iziphumo ezifunwayo. Umzekelo, injongo yokukhangela ikeyiki yomtshato yahluke ngokupheleleyo ekujongeni iivenkile zeekeyiki zomtshato eBoston. Le yokugqibela yinjongo ethe ngqo.

Injongo yophando lwegama elingundoqo kukuqonda iimfuno kunye neemfuno zabathengi abanokubakho kwaye ubanike izisombululo ngokusebenzisa i-injini yokukhangela umxholo ophuculweyo.. Ukusebenzisa isixhobo segama elingundoqo leGoogle, unokufumanisa ukuba yeyiphi amagama angundoqo athandwayo kwaye afanelekileyo kwi-niche yakho. Nje ukuba ufumanise amagama aphambili angcono, bhala umxholo obonelela ngexabiso lokwenene kwiindwendwe zakho. Njengomgaqo jikelele, bhala ngokungathi uthetha nomnye umntu.

Uphando lwegama elingundoqo luyinkalo ebalulekileyo ye-SEO. Ukwazi ukuba ngawaphi amagama angundoqo oza kujoliswa kuwo kwisiqwenga somxholo ngamnye kuya kukunceda wenze iwebhusayithi yakho ibe neenjini zokukhangela kwaye utsale ezona zithuthi zininzi.. Kufuphi, Uphando lwegama elingundoqo luya kongela ixesha kunye nemali. Amagama angundoqo afanelekileyo umxholo wakho, ngcono iyakwenza kwiziphumo zenjini yokukhangela.

Ukusebenzisa izixhobo zophando zegama elingundoqo kunokukunceda ukuphuhlisa imikhankaso ekujoliswe kuyo kwaye uqinisekise imbuyekezo ephezulu kwibhajethi yakho yentengiso. Umzekelo, i-Google Keyword Planner sisixhobo esihle sokukunceda ukuba unqume ukuba yeyiphi amagama angundoqo ekujoliswe kuwo, kwaye igama elingundoqo ngalinye liya kuxabisa malini. Ukusebenzisa esi sixhobo kuya kukunika iingcamango zamagama angundoqo ongezelelweyo kwaye kukunceda ukwakha iphulo elingcono.

Kukho iinkalo ezininzi ezahlukeneyo kwiGoogle AdWords, ukusuka kwinkqubo yophando lwegama elingundoqo ukuya kwinkqubo yokubhida. Ukuqonda indawo nganye kwezi kubalulekile ekuqhubeni iphulo elinempumelelo. Kweli nqaku siza kujonga ezinye zezinto eziphambili ekufuneka sizikhumbule. Siza kuxoxa ngendlela yokulandelela iziphumo zemikhankaso yakho yentengiso, kubandakanywa ukulandelwa kokuguqulwa.

Google AdWords

Ukuba uneshishini le-intanethi, ungafuna ukuthengisa iimveliso zakho ngeGoogle AdWords. Inkqubo ineempawu ezininzi ezikuvumela ukuba ulungelelanise iintengiso zakho kubaphulaphuli abathile kunye neemveliso. Umzekelo, ungasebenzisa i-Site-Targeting ukubonisa iintengiso zakho kubantu abasele bendwendwele indawo yakho. Olu phawu lonyusa izinga loguqulo lwakho.

I-AdWords zikaGoogle liqonga lentengiso esekwe kwiwebhu ekuvumela ukuba ubeke izibhengezo zentengiso, iintengiso ezibhaliweyo, kunye neentengiso zoluhlu lwemveliso. Yeyona nethiwekhi inkulu yentengiso kwihlabathi, kwaye yenye yemithombo emikhulu yengeniso kaGoogle. Nantsi indlela esebenza ngayo: Xa umntu echwetheza igama eliphambili kuGoogle, inkqubo ye-AdWords yenkampani ibonisa iintengiso ezihambelana namagama angundoqo.

Xa umntu ecofa intengiso yakho, uya kuhlawula imali ethile. Imali oyibhidayo ngonqakrazo ngalunye ixhomekeke kwindlela intengiso yakho ifaneleka ngayo kumkhangeli. Okukhona intengiso yakho ifanelekile kumkhangeli, iphezulu intengiso yakho iya kukala. UGoogle ukwavuza iintengiso ezikumgangatho ophezulu ngexabiso elithotyiweyo lokucofa ngakunye.

Nje ukuba ubamisele abaphulaphuli bakho, ungadala iphulo. Khetha amagama angundoqo afana nemveliso okanye inkonzo yakho, yenza amaqela entengiso amaninzi, kwaye ngenisa iintloko ezimbini, isicatshulwa sentengiso, kunye nezandiso zentengiso. Nje ukuba uyigqibile intengiso yakho, Kuya kufuneka uyibeke esweni ukuze uqinisekise ukuba iqhuba njengoko unqwenela.

I-Google Keyword Planner sisixhobo esihle sokuphanda amagama angundoqo anxulumene neshishini lakho. Ikwabonelela ngolwazi kukhuphiswano ukuze wenze isigqibo esinolwazi malunga nokuba ngawaphi amagama angundoqo oza kubhida kuwo. Esi sixhobo sikhululekile ukusetyenziswa, kodwa kufuneka ube neakhawunti kuGoogle ukuze uyisebenzise. Iya kukubonelela ngexabiso eliqikelelweyo legama elingundoqo ekubekweni kweentengiso, enokuba luncedo kakhulu kwiphulo lakho leGoogle AdWords.

IiAdWords zikaGoogle sisixhobo esilula kodwa esisebenzayo sokuthengisa imveliso okanye inkonzo yakho. Awuyi kufuna uhlahlo lwabiwo-mali olukhulu ukuze uqalise nge-AdWords, kwaye unokuseta uhlahlo lwabiwo-mali lwemihla ngemihla. Ungajolisa iintengiso zakho ukuze zibonise kuphela kwizixeko kunye nemimandla ethile. Oku kunokuba yingenelo kakhulu kwiinkampani zenkonzo yasentsimini.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo lubalulekile kumaphulo akho entengiso. Amagama angundoqo e-AdWords kufuneka agxininise kwiinjongo eziphezulu. La magama angundoqo kufuneka kwakhona abekwe ixabiso elifanelekileyo. Ukwengeza, kufuneka zidityaniswe ngamaqela amancinci. Isinyathelo esilandelayo kuphando lwegama elingundoqo kukuhlanganisa amagama angundoqo kumaqela eentengiso. Nangona oku kunokuba ngumsebenzi onzima, ibalulekile.

Uphando lwegama elingundoqo yinxalenye ebalulekileyo ye-SEO, kungekuphela nje kwimikhankaso yakho ye-Adwords kodwa kwizikhokelo zokunxibelelana kwangaphakathi. Ngokuqhelekileyo unokuqala nge-Google Keyword Planner, kodwa qiniseka ukuba usebenzisa amagama angundoqo afanelekileyo okanye uya kugqiba ngeqela lamagama angundoqo angahambelaniyo nawo asetyenziswa ngamawaka ezinye iiwebhusayithi..

Uphando lwegama elingundoqo lubalulekile kwinqanaba lokuqala lephulo lakho, kuba iya kukunceda ubeke ulindelo lwebhajethi olufanelekileyo kwaye wandise amathuba akho okuphumelela. Uya kukwazi nokuba zingaphi izinqakrazo onokuzilindela kwibhajethi yakho. Nangona kunjalo, kubalulekile ukukhumbula ukuba ixabiso ngokuchofoza liyakwazi ukuhluka kakhulu ukusuka kwigama elingundoqo ukuya kwigama elingundoqo kunye neshishini kwishishini.

Xa uqhuba uphando lwegama elingundoqo, kubalulekile ukwazi abaphulaphuli bakho kunye nento abayikhangelayo. Ngokwazi abaphulaphuli ojolise kubo, ungabhala umxholo ojongene neemfuno zabo. Isixhobo segama elingundoqo likaGoogle sinokukunceda ukuba uchonge amagama angundoqo aziwayo. Ukudala isicwangciso somxholo esiya kutsala abafundi, qiniseka ukuba ubanika ixabiso lokwenene. Zama ukubhala umxholo wakho ngokungathi uthetha nomntu wokwenyani.

Uphando lwegama elingundoqo kwimikhankaso ye-Adwords ingaba ngumngeni. Ingaba uqhuba iphulo kunye nebhajethi encinci okanye ibhajethi enkulu, Uphando lwegama elingundoqo luyimfuneko ekukhangelweni okuhlawulelwayo. Ukuba awukwenzi uphando lwegama elingundoqo ngokuchanekileyo, unokugqiba ukuchitha imali kwaye ulahlekelwe ngamathuba okuthengisa.

Inkqubo yokubhida

Ukubhida kwimikhankaso ye-Adwords kunokuba yinkqubo ekhohlisayo. Kufuneka ukhethe amagama angundoqo afanelekileyo kwikopi yentengiso. Ngaphezu koko, kufuneka ufanise ikopi yentengiso kunye nenjongo yomphandi. Oku akukho lula ukufikelela ngokubhida ngokuzenzekelayo. Nangona kunjalo, kukho iindlela ezinokwenza kube lula.

Ibhidi ye-CPC ye-Manual lukhetho apho abathengisi bamisela iibhidi zabo. Nangona kunjalo, le ndlela ithatha ixesha kwaye inokubhida abantu abatsha. Amacebo okubhida okuzenzekelayo asebenzisa idatha yembali ukuseka iibhidi zabo. Ezi bhidi zisekwe kwintsebenzo yangaphambili kwaye zinokungazithatheli ngqalelo iziganeko zamva nje.

Elona xabiso liphezulu lokucofa (CPC) intengiso nganye isekelwe kubathengisi’ ixabiso eliphezulu. Nangona kunjalo, ayisoloko iyeyona CPC. Oku kuthetha ukuba kukho iindleko ezohlukeneyo zokufumana iintengiso ezahlukeneyo. Ngokuqonda iindleko ezipheleleyo zoguqulo ngalunye, ungafaka isicwangciso esiphuhlileyo sebhidi ukufumana inani eliphezulu lokuguqulwa kunye nexabiso elincinci leendleko. Esona sicwangciso siphambili sebhidi seso siqwalasela ixabiso elipheleleyo lokufunyanwa (I-TAC) kwiinguqu ezahlukeneyo.

Nje ukuba ukhethe amagama akho angundoqo, inyathelo elilandelayo kukukhetha ibhidi ephezulu ngonqakrazo lwegama ngalinye elingundoqo. UGoogle uya kuthi emva koko angenise igama elingundoqo ngalinye kwiakhawunti yakho kwifandesi ngebhidi ephezulu oyichazileyo. Nje ukuba isicelo sakho sisetiwe, uya kuba nethuba lokukhetha ibhidi ephezulu ngokucofa kwintengiso yakho kwaye uyifumane kwiphepha lokuqala.

Uya kufuna kwakhona ukuqwalasela imbali yakho yegama elingundoqo. Ukusebenzisa isixhobo esinje ngePPCexpo yindlela entle yokuvavanya isicwangciso sakho segama elingundoqo kwaye ubone ukuba sikusebenzela njani.. Le nkonzo iya kukunceda ubone ukuba yeyiphi amagama angundoqo anethuba elingcono lokudweliswa kwiziphumo zophando lukaGoogle kunabanye.

Enye indlela yokuphucula i-CPC kukunyusa inani leembono kunye nokusebenzisana kwewebhusayithi yakho. Le yeyona ndlela isebenzayo yokubhida ekunyuseni iimbono.

Ukulandelela uguqulo

Nje ukuba usete umkhondo wokuguqulwa kwe-Adwords, uya kukwazi ukuhlalutya iziphumo zeentengiso zakho ukufumanisa ukuba yeyiphi imikhankaso esebenza kakhulu. Nangona kunjalo, kubalulekile ukuqaphela ukuba kukho amanyathelo ambalwa ekufuneka uwathathe ukuze ufumane okuninzi kulandelelo lwakho loguqulo. Ekuqaleni, kufuneka uchaze into ofuna ukuyilandela. Umzekelo, ukuba uthengisa iimveliso kwi-intanethi, ungafuna ukuchaza uguqulo njengalo naliphi na ixesha umntu ethenga. Emva koko kufuneka usete ikhowudi yokulandelela ukurekhoda ukuguqulwa ngalunye.

Kukho iintlobo ezintathu zokulandelela ukuguqulwa: iintshukumo zewebhusayithi kunye neefowuni zokufowuna. Izenzo zewebhusayithi ziquka ukuthenga, ukubhalisa, kunye notyelelo kwiwebhusayithi. Iifowuni zinokulandelelwa ukuba umntu ucofa inombolo yefowuni kwintengiso okanye usebenzisa inombolo yefowuni yewebhusayithi. Ezinye iintlobo zoguqulo lokulandelela ziquka izenzo ze-app, ukufakwa kwe-app, kunye nokuthengwa kwii-apps. Ezi zizo zonke iindlela zokubona ukuba yeyiphi imikhankaso ezisa ezona ntengiso zininzi, kwaye ezingezizo.

Umkhondo woguqulo lweAdWords zikaGoogle kukunceda ulinganise impumelelo yentengiso yakho ngokukubonisa ukuba ngaba iindwendwe zithathe inyathelo emva kokucofa kuyo.. Olu lwazi luluncedo ekuphuculeni ukusebenza kwamaphulo akho entengiso kunye nokuqonda abaphulaphuli bakho ngcono. Ngaphezu koko, iya kukuvumela ukuba ulawule ibhajethi yakho yokuthengisa.

Emva kokuba usete i-Adwords yokuguqulwa kokulandelela, uya kuba nakho ukuvavanya iphulo lakho kwaye uthelekise iziphumo zakho kuhlahlo lwabiwo-mali lwakho. Ukusebenzisa olu lwazi, ungahlengahlengisa amaphulo akho kwaye wabelane ngezibonelelo ngokufanelekileyo ngakumbi. Ngaphaya koko, uya kukwazi ukuchonga awona maqela entengiso asebenzayo kwaye wandise iintengiso zakho. Oku kuya kukunceda uphucule i-ROI.