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I-AdWords inokhetho oluninzi onokuthi ukhethe kulo. Unokukhetha amagama angundoqo, imodeli yokubhida, Inqaku lomgangatho, kunye neendleko. Ukwenza okuninzi kwimikhankaso yakho yentengiso, kukho izinto ezininzi ekufuneka ziqwalaselwe. Funda ukuze ufunde malunga neendlela ezahlukeneyo onokukhetha kuzo. Emva koko unokukhetha eyona ifanele ishishini lakho.
Ukuba usebenzisa iGoogle AdWords kwiwebhusayithi yeshishini lakho, kufuneka ukhethe amagama akho angundoqo ngobulumko. Injongo kukufumana ukucofa okufanelekileyo kubathengi kwaye unciphise inani lentengiso yakho. Amagama angundoqo omdlalo obanzi, nangona kunjalo, bakhuphisana kakhulu kwaye banokutsala abathengi abangayifuniyo le nto uyinikezelayo. Umzekelo, ukuba ungumnikazi wenkampani enikezela ngeenkonzo zophicotho lwentengiso yedijithali, awufuni ukuthengisa igama “ukuthengiswa kwedijithali.” Kunoko, zama ukujolisa amagama athile afana “ukuthengiswa kwedijithali” okanye “iinkonzo zentengiso yedijithali”.
Ukujoliswa kwegama elingundoqo yinkqubo eqhubekayo. Kufuneka uhlale ujonge awona magama matsha nawona asebenzayo abhenela kubaphulaphuli bakho. Amagama angundoqo ahlala etshintsha kwaye aphinde avavanywe njengoko iteknoloji entsha kunye neendlela zivela. Ukwengeza, abakhuphisanayo bahlala betshintsha indlela yabo yokwenza izinto, amaxabiso, kunye nokutshintsha kweedemografi zabaphulaphuli.
Amagama angundoqo egama elinye alungile kumagama ophendlo jikelele, kodwa akunakwenzeka ukuba bavelise intengiso. Kufuneka ujolise kumagama angundoqo acacileyo nachazayo ukuba ufuna ukufunyanwa ngabathengi abajoliswe ngakumbi. Ukufumana amagama angundoqo afanelekileyo, sebenzisa ukukhangela kuGoogle kwaye ubone ukuba kuza ntoni na. Cofa kwiintengiso ezimbalwa ukuze ubone ukuba abanye abantu bakhangela ntoni. Unokusebenzisa izixhobo ezihlawulelwayo, njengeSixhobo sikaMoz's Keyword Difficulty, ebonelela ngesilingo sasimahla seentsuku ezingama-30.
I-Google inesixhobo esikhethekileyo sokucwangcisa igama elingundoqo elinokukunceda ufumane amagama abalulekileyo afanelekileyo. Ungayisebenzisa ukunceda ukwandisa iintengiso zakho zokukhangela kunye nokwenza iiposti zebhlog, amaphepha okumisa, kunye namaphepha emveliso. Inokukunika umbono wamabinzana okanye amagama asetyenziswa ngabakhuphisana nawe.
Ukongeza kwimodeli yeCPC yemveli, I-Adwords inikezela ngenketho yokubhida ehlakaniphile kunye nezenzekelayo. Ngebhidi ekrelekrele, abasebenzisi bamisela ii-CPC ezisisiseko zamagama abo angundoqo kunye namaqela eentengiso. Nangona kunjalo, UGoogle unelungelo lokunyusa okanye lokuthoba ezo bhidi njengoko kufuneka. Ngokubanzi, izama ukwenza umndilili weebhidi ngexabiso eliphezulu ngonqakrazo ngalunye, kodwa inokunciphisa iibhidi xa izinga loguqulo lisezantsi.
Ungasebenzisa iGoogle Analytics kunye nokulandela umkhondo wokuguqula ukumisela iimali zakho zebhidi. Unokusebenzisa izixhobo ezinje ngeSicwangcisi segama eliPhambili ukwenza ngcono iibhidi zephulo lakho. Ezi zixhobo zinokukunceda ukuba ubone awona magama angundoqo kwaye usete i-CPC yakho ngokufanelekileyo. Ezi zicwangciso zinokunceda iintengiso zakho ukuba zifezekise izinga eliphezulu lokucofa kunye nokwandisa ukuguqulwa.
Uvavanyo lokwahlula yindlela exabisekileyo yokuvavanya isicwangciso sakho sokubhida. Ngokuvavanya iibhidi ezahlukeneyo, unokulinganisa ukuba ngawaphi amagama angundoqo aqhuba iinguqu ezininzi kwaye zeziphi ezixabisa ngaphantsi. Unokuthelekisa nokusebenza kwamaqela akho eentengiso kunye nemikhankaso. Emva koko, ungahlengahlengisa isicelo sakho ngokufanelekileyo.
Isicwangciso seMaxime Conversions sijolise ekwandiseni izinga lokucofa-ngokusebenzisa ngelixa uhlala ngaphakathi kwebhajethi yakho yemihla ngemihla. Isicwangciso seMaxime Conversions sinokumiselwa njengephulo elinye, iqela lentengiso, okanye igama elingundoqo. Esi sicwangciso siya kulungelelanisa ngokuzenzekelayo iibhidi ngokusekelwe kwimiba yedatha yembali ukunyusa izinga lakho lokuguqulwa. Esi sicwangciso sifanelekile kwiinkampani ezifuna ukuqalisa iimveliso ezintsha, tshintsha isitokhwe esishiyekileyo, okanye uvavanye iimveliso ezintsha.
Ungasebenzisa kwakhona imodeli yebhidi yesandla. Oku kukunika ukukwazi ukulungisa kakuhle iintengiso zakho ngokuseta iibhidi zamagama angundoqo kunye nokubekwa kweentengiso. Idla ngokuba sisenzo esiphikisanayo, njengoko ababhidi abaphezulu bethandwa ngokubanzi kumaxabiso aphantsi.
Amanqaku asemgangathweni yinto ebalulekileyo kwiphulo lakho le-Adwords. Imisela ukuba uchitha malini kwigama elingundoqo ngalinye, kunye nenqanaba eliphantsi lomgangatho liya kubangela ukusebenza kakubi kunye nokucofa okuphantsi-amazinga (CTR). Amanqaku akumgangatho ophezulu ziindaba ezimnandi, njengoko kuya kuthetha ngakumbi ukubekwa kweentengiso kunye neendleko eziphantsi. Inqaku elisemgangathweni le-AdWords libalwa kwisikali ukusuka kwesinye ukuya kwishumi. Kubalulekile ukuqonda amanqaku akho njengoko anokwahluka ngokusekelwe kumagama angundoqo owasebenzisayo kunye namaqela owadalayo.
Enye into echaphazela umgangatho womgangatho ngamava ephepha lokufika. Qinisekisa ukuba iphepha lakho lokumisa lihambelana neqela lamagama angundoqo kwaye linxulumene nomxholo wentengiso yakho. Iphepha lokufika elinomxholo ochaphazelekayo liya kuba nenqaku eliphezulu. Nangona kunjalo, iphepha lokumisa elingabalulekanga kwiqela lamagama angundoqo liza kufumana amanqaku asezantsi omgangatho.
Ireyithi yokucofa yipesenti yabantu abacofa intengiso yakho. Ukuba abantu abahlanu bacofa kwintengiso, ke unayo i 0.5% ireyithi yokucofa. Le yeyona nto ibalulekileyo ekumiseleni inqaku loMgangatho wakho. Ikwaluphawu lwendlela efanelekileyo ngayo intengiso yakho kwiimfuno zomkhangeli.
Ukwandisa iNqaku lakho loMgangatho we-Adwords kubalulekile kwimpumelelo yephulo lakho le-AdWords. Amanqaku aphezulu anokunyusa ukubonakala kwentengiso yakho kwaye anciphise iindleko zephulo lakho. Nangona kunjalo, amanqaku asezantsi angalenzakalisa ishishini lakho, Ngoko ke kubalulekile ukwenza umxholo wakho wentengiso uhambelane kangangoko. Ukuba awuqinisekanga ngendlela yokuphucula umgangatho wakho wamanqaku, ungaqesha umbhali wentengiso oyingcali ukuba akuncede ubhale intengiso efanelekileyo kubaphulaphuli bakho.
I-AdWords Quality Score yimetric ebalwa nguGoogle ukuhlola umgangatho weentengiso zakho. AdWords’ Inqaku lomgangatho lisekelwe kumgangatho wentengiso yakho kunye namagama angundoqo. Amanqaku aphezulu aguqulela kwixabiso eliphantsi ngokuchofoza. Oku kuthetha amathuba amaninzi okuguqulwa.
I-CPC okanye i-Cost-per-click isisiseko samaphulo amaninzi e-Adwords. Ngelixa le metric ayiboneleli kakhulu ingqiqo ngokwayo, sisiqalo esihle sokuqonda iindleko zephulo lakho lokuthengisa. Ikwayindlela entle yokubona inani labantu ababona intengiso yakho. Olu hlobo lolwazi luluncedo ngokukodwa xa kuphuhliswa umkhankaso wokuthengisa oyimpumelelo oya kuhlala.
Kukho iindlela ezininzi zokunciphisa iindleko zemikhankaso ye-Adwords. Ekuqaleni, ungasebenzisa isicwangciso segama elingundoqo, esisisixhobo sasimahla esibonelelwa liqonga leeNtengiso zikaGoogle. Esi sixhobo sikunceda ukuba ufumanise inani letrafikhi igama lakho elingundoqo elifumanayo, inqanaba lokhuphiswano, kunye nexabiso-ngokuchofoza. Ungasebenzisa olu lwazi ukwenza iibhidi zakho zikhuphisane ngakumbi kwaye unciphise iindleko zakho.
Iindleko ze-AdWords zinokwahluka kakhulu, kwaye kuxhomekeke kwizinto ezininzi, kuquka ukhuphiswano, ukukhangela umthamo, kunye nesikhundla. Inani lamagama angundoqo owakhethayo linokuchaphazela uhlahlo lwabiwo-mali lwakho. Kufuneka ujolise kuhlahlo lwabiwo-mali onokukwazi ukufikelela kulo. Nangona kunjalo, kubalulekile ukuqaphela ukuba iindleko ze-AdWords zinokunyuka phezulu ukuba ukhetha amagama angundoqo akhuphisana kakhulu.
Enye indlela yokunciphisa iindleko ze-AdWords kukuqesha umntu osebenza yedwa. Iindleko zokuqesha i-freelancer kulo msebenzi zinokuqala ukusuka $100 ukuya $150 ngeyure. Kodwa i-freelancer elungileyo inokukongela imali eninzi ngokuphepha inkcitho engasebenziyo yentengiso.
Enye indlela yokunciphisa iindleko ze-Adwords kukusebenzisa i-cost-per-acquisition. Ngelixa i-CPA ibiza kakhulu kunentengiso eqhelekileyo, iseyinzuzo. Ukuba usebenzisa iCPA, ungahlengahlengisa iindleko zakho ngonqakrazo ngalunye ukuze ugcine uhlahlo lwabiwo-mali lwakho lufikeleleke. Oku kuya kukunika umbono wokuba yimalini oyichithayo ngocofa intengiso nganye.
Izinga loguqulo yimetric ebalulekileyo yokulandelela kwi-AdWords. Okona kuphezulu izinga lokuguqulwa, kokukhona itrafikhi uqhuba kwiwebhusayithi yakho. Nangona kunjalo, izinga loguqulo eliphantsi linokubalelwa kwizizathu ezimbalwa ezahlukeneyo. Ukuba ujolise kubathengi kwintsimi yakho, kufuneka ujolise ukuphumeza a 2.00% izinga loguqulo okanye ngcono. Ukuba unokufezekisa oku, uya kwenza iinkokeli ezininzi kwaye, ekujikeni, ishishini ngakumbi.
Okokuqala, kuya kufuneka uqokelele ulwazi malunga nabathengi bakho. Kufuneka ube nakho ukunikezela ngonikezelo olulolwakho. Ukwenza oku, ungasebenzisa iifom okanye iikuki kwindawo yakho. Unokusebenzisa le datha ukwenza izibonelelo eziya kufaneleka kubathengi bakho. Oku kuya kukunceda wonyuse izinga loguqulo lwakho.
Izinga loguqulo lixhomekeke kwinani lezinto ezibandakanya ishishini kunye nemveliso. Kwi-e-commerce, njengokuba, umyinge wokuguqulwa kweqondo 8.7%. Okwangoku, Izinga lokuguqulwa kwe-AdWords li 2.35%. Kwaye kumashishini afana nezezimali, phezulu 10% amazinga woguqulo zi 5 amaxesha aphezulu kunomndilili. Nje, ufuna ukujolisa izinga loguqulo okungenani 10%.
Ukuze unyuse izinga loguqulo lwakho, kufuneka ugxile kubathengi bakho abafanelekileyo. Ukugxila kubathengi abafanelekileyo akuyi kugcina iindleko zakho zentengiso kuphela, kodwa iya kwandisa namathuba akho okuphumelela. Abathengi abaneliseke ngakumbi baya kubuyela kwindawo yakho kwaye babe ngabaxhasi bebhrendi. Ukongeza kuloo nto, uya kuba nakho ukonyusa ixabiso lobomi bakho labathengi.
Ukonyusa izinga lokuguqulwa kwakho kwi-Adwords, qiniseka ukuba ulenza libe likhulu iphepha lakho lokufika. Unokwenza oku ngokuphucula uyilo lwakho lwephepha lokufika, ukubhala ikopi enyanzelisayo kunye nokucokisa iphulo lakho ekujoliswe kulo. Ukwengeza, kuya kunceda ukuphucula izinga lokuguqulwa kwakho ukuba indawo yakho yenzelwe abasebenzisi beselula. Ukongeza koku, Ungasebenzisa kwakhona ukuthengisa ukukhuthaza iindwendwe zakho ukuba zithenge.
