Izibonelelo zokuSebenzisa uLawulo lweeNtengiso zikaGoogle

Thumela iintengiso zakho zikaGoogle kwiarhente yobuchwephesha, oko kunokukunceda, Ukufumana ishishini lakho phambi kwabathengi bakho abanokubakho. Ukusebenzisa iintengiso zikaGoogle kunokukunceda, ukutsala iindwendwe ezininzi ngaphandle kokulibazisa, ngokwandisa ulwazi lwakho lophawu kunye nokuqaphela utshintsho olukhawulezayo. Ukukhetha iGoogle AdWords okanye iPPC lukhetho olusebenzayo, ukwandisa intengiso yenkampani yakho. Ukuba awuyongcali ekusebenziseni iintengiso zikaGoogle kwaye awazi, indlela yokuseka amaphulo asebenzayo, Intengiso inokubiza kakhulu. Ngoko ke kuyingenelo, Ukunikezela ngeentengiso zikaGoogle kwiingcali. Yonke iarhente yeNtengiso zikaGoogle ilungile, nawe ngokuseta, Ukunceda ukubeka iliso kunye nokusebenza kumaphulo eeNtengiso zikaGoogle ezisebenzayo.

Ngubani omele akhathalele amaphulo eeNtengiso zikaGoogle??

Iintengiso zikaGoogle zinokuba nomdla kwiinkampani, abafuna ukujolisa abantu ngenjongo ethile. Iintengiso zikaGoogle zinokungqina ukuba sisixhobo esihle, ukwenza iintengiso eziphezulu. Abantu bakhangela kuGoogle ngenjongo ethile, uyazi ukusuka. B. ukuthenga iselfowuni abayithandayo, kunye namaphulo entengiso akuvumela ukuba ucofe loo njongo ngokusebenzisa amagama angundoqo, abathi abasebenzisi bayifake kwimibuzo yabo yokukhangela. Unokucinga, ekhangela "izihlangu eziluhlaza" okanye "iiteki ze-Nike eziblue" ziphindaphinda injongo eyahluke ngokupheleleyo. Singawakhomba amaphulo emigaqo ethile, ukuba yimfuneko kangangoko. Kufuneka uhlawule kuphela ngonqakrazo ngalunye, ngoko ke kubaluleke kakhulu, ukujolisa amagama angundoqo afanelekileyo.

Nangona unokwenza oko kuphela ngokucofa (PPC) hlawula, Umsebenzi wakho awupheli apha. Ukusuka apha umdlalo uqala, ngelixa sijonge kuphela iziphumo ezibambekayo. Le yinjongo yethu, ukuphuhlisa imeko entle, ukukubonisa, ukuba iindleko zibe negalelo koku, ukwandisa inani lokuthengisa okanye ukukhokelela kuwe ngendlela efanelekileyo.

Kutheni kufuneka ukhuphe inkonzo yakho ngaphandle??

1. Esinye sezizathu, kutheni iinkampani kungafanele ziqhube iintengiso zikaGoogle ngokwazo, yi, ukuba kufuneka ube nokuqonda okucacileyo koku kwaye abayiboni imbuyekezo. Iintengiso zikaGoogle kunokuba nzima kakhulu ukuzilungiselela kwaye ngamanye amaxesha kube nzima ukuziqonda. Asiyosigaba, oko kukuthi, imali eninzi oyiphosayo, iziphumo ezingcono uya kuzibona.
2. Intengiso yeDijithali lelona qhinga linokumetwa ngalo lonke ixesha. Ukulula kokuvavanya nokuqonda i-ROI yenye yezona zinto ziluncedo kwiintengiso zikaGoogle. Oku kulula ngokwenene kwaye unokuyeka okanye uqalise kwakhona iphulo, Ukuba uyafuna.
3. Ukuphucula iintengiso zikaGoogle ayilotyala lexesha elinye kunye nomzamo. Ungajonga, nokuba iintengiso zakho ziyasebenza okanye hayi kwaye uziva ngolo hlobo, ukuba unokuyeka. Awunyanzelekanga ukuba uqhubeke, ukuba ucinga njalo, ukuba iintengiso zakho azinamsebenzi.

Kukho amaxesha, apho kubonakala kusengqiqweni ngakumbi, ukwenza intengiso neqela langaphakathi. Nangona kunjalo, zininzi iingenelo, xa iarhente isebenza ekulawuleni iintengiso zikaGoogle, ukukunceda, Yandisa imbuyekezo yakho. Ukuba iakhawunti yakho yeentengiso iyasokola, mhlawumbi lixesha elifanelekileyo, ukufuna uncedo kwiarhente yobuchwephesha yeeNtengiso zikaGoogle.