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Ukuqala iphulo lakho le-Adwords, kufuneka uskene kwiwebhusayithi yakho amagama angundoqo anxulumene neshishini lakho. Emva koku, kufuneka ukhethe uhlobo lomdlalo, echaza ukuba iGoogle ihambelana ngokusondeleyo negama lakho elingundoqo. Ungakhetha ukusuka ngqo, ibinzana, okanye iintlobo zomdlalo obanzi olungisiweyo. Uhlobo lomdlalo ochanekileyo lolona hlobo lomdlalo lukhethekileyo, ngelixa ibinzana kunye neentlobo ezihambelanayo ezibanzi zezona ziqhelekileyo.
Xa ucinga ukuba yimalini onokuyichitha kwi-Adwords, kubalulekile ukuqonda iindleko zamagama angundoqo. La ngamacandelo aphambili ohlahlo lwabiwo-mali lwakho, kodwa kufuneka uqaphele nenani labakhuphisana nabo abakhuphisanayo kwindawo enye yentengiso. Ungasebenzisa i-Google Keyword Planner ukufumana inani lokukhangela amagama angundoqo kwi-niche yakho.
Iindleko ngokuchofoza kwi-AdWords ziyahluka ngokuxhomekeke kwigama elingundoqo kunye neshishini. Nangona kunjalo, ixabiso eliphakathi malunga $2.32 ukukhangela iintengiso kunye $0.58 umboniso weentengiso. Ukuze ufumane iinkcukacha ezithe vetshe, ndwendwela iphepha likaGoogle leemetrics zeAdWords. Kwakhona, gcinani engqondweni ukuba iindleko zakho zonke zixhomekeke kwiNqanaba loMgangatho wamagama akho angundoqo kunye nee-SERPs ojolise kuzo. Okona liphezulu inqaku lakho loMgangatho, kancinci iphulo lakho le-AdWords liya kuxabisa.
Ireyithi yokucofa (CTR) yenye into echaphazela iindleko zephulo. Unokumisela i-CTR yephulo lakho lentengiso ngokwahlula inani lemibono ngenani lokucofa. Lo mlinganiso usetyenziswa ngamanqaku amaninzi ukumisela ukusebenza kwemikhankaso yabo yentengiso. Ngesi sizathu, ukuphucula i-CTR kufuneka ibe yinjongo yokuqala yalo naliphi na iphulo le-AdWords.
IiAdWords zikaGoogle liqonga lentengiso elinamandla elikuvumela ukuba ufikelele kubaphulaphuli ekujoliswe kubo kakhulu. Ngezigidi zabasebenzisi bokukhangela, I-AdWords inokumiswa ukuba ingabizi okanye ibize njengoko ufuna. Unokukhetha ibhajethi yakho, kwaye utshintshe nohlobo lwentengiso okhetha ukuyiqhuba.
Xa uthatha isigqibo malunga nohlobo lwamagama angundoqo ekujoliswe kuwo, kufuneka uqinisekise ukuba amagama angundoqo afanelekileyo kwi-niche ojolise kuyo. Zama ukusebenzisa izixhobo zegama elingundoqo ukufumana izimvo. Ubuncinci bebhidi ngegama elingundoqo kwi-AdWords ziisenti ezintlanu, kwaye amagama angundoqo abiza kakhulu ayakuyalela $50 okanye ngaphezulu ngonqakrazo ngalunye.
Ukwenza uninzi lwephulo lakho lentengiso ye-Adwords, kufuneka ukwazi ukubala njani CPA yakho (ixabiso ngokufunyanwa) kunye nendlela yokuseta ibhidi ye-Adwords efanelekileyo. Kufuneka kwakhona ulandelele iinguqulelo zakho, ukusuka kwigama elingundoqo ukuya kwiphepha lokufika kwintengiso. Ungasebenzisa iGoogle Analytics, eyiSoftware yasimahla njengeNkonzo. Ezinye izixhobo zokuhlalutya intengiso nazo ziyafumaneka.
Nje ukuba ukhethe igama eliphambili, kuya kufuneka wenze intengiso enyanzelisayo ehenda abathengi ukuba bacofe kuyo. Kufuneka ihambelane nesihloko sephepha, ziqulathe ibinzana legama elingundoqo elisuka kwibar yokukhangela kaGoogle, kwaye ube mafutshane. Inkcazo yentengiso kufuneka igxininise kwiinzuzo zemveliso okanye inkonzo okanye umnikelo okhethekileyo, kwaye iphele ngobizo olunamandla lwesenzo.
Ukuba umtsha kwiAdwords, musa ukwenza impazamo yokuchitha imali eninzi kwiphulo lakho lokuqala. UGoogle ubonelela ngezixhobo zasimahla zokukunceda ulawule iphulo lakho leAdwords kwaye uphendule imibuzo. Kodwa khumbula ukuba eli qonga linzima kwaye kufuneka ube nomonde ukuze ulifunde. Nokuba uyakwazi ukugqwesa iiAdwords kwiintsuku ezimbalwa zokuqala, kusabalulekile ukuzibophelela ubuncinane kwiinyanga ezintathu.
Uya kufuna kwakhona ukuseka uhlahlo lwabiwo-mali. Ngelixa oku kuvakala ngathi yinkqubo enzima, ngokwenene kulula kakhulu. Kubalulekile ukukhumbula ukuba ibhajethi yakho ibotshelelwe kwiinjongo zakho kunye nexesha lonyaka osebenzisa inkonzo. Umzekelo, unokudibanisa iphulo lakho le-Adwords kunye nephulo lokubuyela eSikolweni, kunye nephulo lakho lokuthengisa ngeHolide kunye nentengiso yokuphela konyaka.
Uhlahlo lwabiwo-mali lwakho lwemihla ngemihla luya kwahlulwa ngokulinganayo phakathi kwamaphulo akho, ukuze ukwazi ukwaba izixa ezahlukeneyo kwiphulo ngalinye. Unokwenza isigqibo sokwaba ibhajethi yakho ngokwahlukileyo kumaphulo ahlukeneyo, kwaye uyitshintshe kamva. Unokuseta ngesandla iibhidi okanye uvumele i-Adwords ukuba izibeke ngokuzenzekelayo. Ukubhida ngesandla kuya kukunika olona lawulo kuhlahlo lwabiwo-mali lwakho.
Ngaphambi kokuba uqalise iphulo lakho le-Adwords, kufuneka ucwangcise amagama akho angundoqo. Unokwenza oku usebenzisa i-Keyword Planner kwi-Google Adwords. Esi sixhobo sikwicandelo leZixhobo. Ikunika iindlela ezininzi zokukhetha amagama angundoqo afanelekileyo. Amagama angundoqo achaza ukuba iintengiso zakho ziya kubonakala njani kubaphulaphuli abathile.
Ngaphambi kokudala iphulo, kufuneka wazi ukuba zeziphi iinjongo zakho zephulo. Unokukhetha kwiindlela ezahlukeneyo zenjongo, ezifana neentengiso, ikhokela, ukugcwala kwewebhusayithi, imveliso kunye nophawu lophawu, kunye nokwazisa ngophawu. Unokwenza iphulo ngaphandle kweenjongo, apho unokuseta iiparameters njengoko unqwenela.
Zimbini iindidi zeematshisi: umdlalo obanzi kunye nomdlalo ochanekileyo. Ukuthelekisana okubanzi kukumisela, kwaye ikuvumela ukuba ukhethe uluhlu olubanzi lwamagama angundoqo, ngelixa umdlalo ochanekileyo ikuvumela ukuba ukhethe igama elingundoqo okanye ibinzana elithile. Unokukhetha ukungabandakanyi amagama athile angundoqo okanye amabinzana kwiphulo lakho, njengamagama angundoqo angakhiyo.
Ukudala iphulo kwi-Adwords kulula ukuba unayo i-akhawunti yeGoogle. Kuthatha nje imizuzu embalwa ukwenza iakhawunti kwaye uqale ukuthengisa. Emva kokudala i-akhawunti, kuya kufuneka ukhethe uhlahlo lwabiwo-mali, khetha abaphulaphuli ojolise kubo, seta iibhidi, kwaye ubhale ikopi yentengiso.
I-AdWords isebenza ngexabiso-ngonqakrazo ngalunye (CPP) imodeli, ngoko uhlahlo lwabiwo-mali lwakho luya kumisela isixa sokuvezwa okufumanayo. UGoogle unokuseta isicelo ngokuzenzekelayo, okanye ungayiseta ngesandla ngesicwangcisi segama elingundoqo. Qiniseka ukuba uhlala ukhumbula ukuba iphulo elipheleleyo liya kufuna ixesha elingakumbi kunokuba ubunokulindela.
Isihloko kunye nenkcazo kwi-AdWords inokuqulatha ukuya kuthi ga 160 abalinganiswa. Qinisekisa ukuba zincinci kwaye zibambe ingqalelo yomsebenzisi. Ungalibali ukubandakanya umnxeba kwisenzo, nokuba yikhowudi yesaphulelo okanye isithembiso. Ukuba intengiso yakho ayinyanzelisi, awuzukufumana ucofa kubaphulaphuli.
Kukho izinto ezininzi ekufuneka uziqwalasele xa ulungiselela iphulo lakho kwiiAdwords zikaGoogle. Ekuqaleni, khumbula ukuba ayingawo onke amaphulo enziwa alinganayo. Ukwabela inqanaba eliphambili kwiphulo ngalinye kuya kumisela ukuba mngakanani na umsebenzi ekufuneka wenziwe ukuliphucula. Okubalulekileyo 1 amaphulo kufuneka afumane umzamo omncinci, ngelixa ephambili 2 kwaye 3 amaphulo afuna umgudu ongakumbi. Njengokuba, ukuphuculwa kwe 10% kwi-Priority 1 Iphulo liya kuvelisa i-$ 50k eyongeziweyo kwingeniso, ngelixa a 10% ukuphuculwa kokuBalulekileyo 3 Iphulo liza kuvelisa i-$ 100k ukunyuka kwengeniso. Kwelinye icala, ukuba iphulo livelisa i-$ 5k yengeniso kwaye ibekwe njengoPhambili 3 kuluhlu oluphambili, kuya kufuna ukuphuculwa kwe-10X (100%) ukufikelela kwigalelo elifanayo. Kubalulekile ke ngoko ukuba kufakwe iflegi yamaphulo angasebenzi kakuhle okuphucula kunye nokusebenza ngokugqithisileyo kwamaphulo okwandisa.
Ukuphucula iphulo lakho kwii-Adwords zikaGoogle kufuna ukuvavanywa rhoqo kunye nokulungiswa. Unokusebenzisa uludwe lokukhangela ukuze ubone ukuba yeyiphi na imiba efuna ukulungiswa. Iindawo eziphambili ezifuna ukulungiswa ziquka ikopi yentengiso, intengiso ekujoliswe kuyo, kunye nokukhetha igama elingundoqo. Ukwengeza, Umxholo wephepha lokufikela kufuneka uphuculwe, njengokuba.
Ngelixa ukwandisa iphulo lakho kwiGoogle Adwords kubalulekile, kubalulekile ukugxila kweyona njongo ibalulekileyo yephulo lakho: inzuzo! Nangona i-CPC yegama elingundoqo ayichaphazeli ngokuthe ngqo umgca ongezantsi, isenokukwazi ukwandisa iinguqulelo. Oku kubaluleke ngakumbi xa usebenza kwicala elikhokelayo leentengiso zikaGoogle, apho uguqulo luhlala lungakhawulezi.
Ukwenza iphulo lakho lisebenze kuhlahlo lwabiwo-mali olulinganiselweyo, cinga ukongeza amagama angundoqo achaneke ngakumbi. Amagama angundoqo anomsila omde akuvumela ukuba ubhale iintengiso ezingcono kwaye wandise impembelelo yephulo lakho. Ukongeza amagama aphambili achanekileyo kumaphulo akho kufuneka ibe yeyona nto iphambili ekugxilwe kuyo kwiinzame zolawulo lweakhawunti yakho yePPC. Ungasebenzisa kwakhona iGoogle Analytics ukuhlalutya ukusebenza kwewebhusayithi yakho. Esi sixhobo siya kukubonelela ngeenkcukacha ezicacileyo malunga nokuziphatha kwabathengi kunye nendlela abajonga ngayo iwebhusayithi yakho.
Inyathelo elilandelayo ekuphuculeni iphulo lakho kwi-Adwords zikaGoogle kukuqinisekisa ukuba zeziphi iinjongo ekufuneka umkhankaso wakho uzifezekise. Umzekelo, yinjongo yakho yokwandisa ukuzibandakanya kwabathengi? Okanye ukwandisa ukuthengisa? Kwityala, imikhankaso yakho yentengiso kufuneka ilungiselelwe ukubonakala kunye nokuguqulwa.
