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Ukuze uphumelele ngeAdwords, kubalulekile ukuqonda amacandelo ahlukeneyo ale nkqubo. Ezi ziquka iindleko ngokucofa, Inqaku lomgangatho, Imodeli yokubhida, kunye neziphumo zokuKhangela. Ukwengeza, kubalulekile ukuqonda indlela yokwandisa amandla ephulo lakho. Ngokusebenzisa isicwangciso esifanelekileyo, unganyusa uguqulo lwakho kwaye unyuse imida yakho yenzuzo.
Kukho iindlela ezimbini zokunciphisa iindleko ngokuchofoza kwi-Adwords. Enye indlela kukujolisa i-geo kwintengiso yakho kwindawo ethile. Oku kuya kunciphisa inani lokucofa okungabalulekanga. Enye indlela kukusebenzisa iGoogle Analytics. Uhlalutyo lukaGoogle lubonelela ngokunzulu ngakumbi kwimikhankaso yentengiso yakho.
Enye indlela yokunciphisa iindleko ngokucofa kukwandisa igama lakho elingundoqo. Ngokuqinisekisa ukuba iqela lakho leentengiso ligxile kumabinzana athile kakhulu (njengaye “urente ikhaya leholide eTampa”), ungalungisa ukusebenza kweqela lakho leentengiso. Iindleko ngokuchofoza nganye ziyahluka ngokuxhomekeke kumagama angundoqo, ishishini, kunye nendawo. Kwi-avareji, kubiza ngeenxa zonke $1 ukuya $2 ngokucofa kuthungelwano lokukhangela, kwaye malunga nokufanayo kwiinethiwekhi zokubonisa. Ixabiso lokucofa ngokucofa ngokuphinda-phinda ixabiso lilonke ngokucofa ngenani lamaxesha intengiso icofa.
Enye indlela yokunciphisa iindleko ngokuchofoza kwi-Adwords kukugxila kumagama angundoqo omsila omde anomthamo ophantsi wokukhangela kunye nenjongo yokukhangela ngokucacileyo.. Isizathu sesi sicwangciso kukuba amagama angundoqo anomsila omde atsala iibhidi ezisezantsi kunamagama angundoqo aqhelekileyo. Ukwengeza, amagama angundoqo omsila omde anokhuphiswano oluphantsi, nto leyo ethetha ukuba abanakufane batsale iiCPC eziphezulu.
Ngelixa ixabiso ngokucofa i-metric enye ekufuneka ikhokele inkqubo yakho yokwenza izigqibo, Ixabiso ngokufunyanwa kwento nganye kufuneka ibe yeyona nto kugxilwe kuyo yiPPC. Qinisekisa ukuba uyalinyusa ixabiso lakho ngokufumana kwakho ngokomda wakho wenzuzo. Le ndlela, unokutsala abathengi abaninzi kwaye unyuse intengiso ngaphandle kokuqhekeka. Ukongeza kuloo nto, ungawuphucula umgangatho wokufunyanwa kwabathengi bakho kunye namazinga oguqulo ngokunyusa iindleko zamajelo akho okuthengisa..
Ekugqibeleni, kufuneka uqwalasele ishishini lakho kunye nenqanaba lokhuphiswano. Umzekelo, ixabiso ngonqakrazo nganye iinkonzo zomthetho inokuba ngeenxa $6, kanti okufanayo kwiinkonzo zengqesho kukufutshane $1. Nangona kunjalo, indleko ngokucofa kwimikhankaso ye-e-commerce inokubiza nje iidola ezimbalwa. Ngoko, kungcono ukusebenzisa amagama angundoqo kunye namanqaku aphezulu kunye neCPC ephantsi.
Iindleko ngokuchofoza kwi-Adwords zichongwa ngefandesi. Okukhona ibhidi yakho iphezulu, ngakumbi amathuba okuba ufumane indawo yentengiso elungileyo.
Amanqaku asemgangathweni kwi-AdWords linani elimisela ukufaneleka kwentengiso yakho. Sisikali ukusuka kwesinye ukuya kwishumi kwaye ibonisa ukuba intengiso yakho ibaluleke kangakanani na. Amanqaku akumgangatho ophezulu aya kubangela iindleko eziphantsi ngokucofa ngokucofa kunye nenqanaba eliphezulu leentengiso zakho. Ukunyusa umgangatho wakho wamanqaku, lungisa iphepha lakho lokufika kunye namagama angundoqo.
Amanqaku asemgangathweni ayiyo metric yomntu ngamnye; kufuneka ikhatshwe zezinye iimethrikhi. Umzekelo, ukuba iphepha lakho lokumisa liqulethe igama elingundoqo 'iipeni eziluhlaza,’ emva koko intengiso yakho kufuneka ibe nepeni eluhlaza. Ukuba iphepha lakho lokumisa aliqulathanga eli gama lingundoqo, ke iNqaku lakho loMgangatho liya kuba ngaphantsi.
Ukuphucula umgangatho wakho wamanqaku kuya kuphucula iintengiso zakho’ ukubeka kwiziphumo zophendlo lwendalo. Nangona sisixhobo esiluncedo sokuxilonga, iNqaku loMgangatho ayisosona salathisi sokusebenza (KPI) ngaphakathi kwaye ngokwayo. Endaweni yoko, sisikhokelo samaphulo ayimpumelelo. Ngesi sizathu, Kufanelekile ukufunda kangangoko unako malunga nezinto eziyichaphazelayo.
Nangona kunokuba nzima ukulinganisa amanqaku asemgangathweni, kukho amanyathelo asisiseko onokuwathatha ukuphucula amanqaku akho. Ekuqaleni, hlalutya ikopi yakho yentengiso. Jonga ukuba iqulethe isiphakamiso sokuthengisa esisodwa, iCTA efanelekileyo, okanye zombini. Unako kwakhona ukubeka esweni iintengiso zakho’ CTR. I-CTR ephezulu ithetha ukuba iintengiso zakho zifanelekile, kodwa i-CTR ephantsi ithetha ukuba abanjalo.
Inqaku elisemgangathweni le-AdWords limiselwa zizinto ezahlukeneyo. Inqaku lomgangatho olungileyo liyakuphucula ukubekwa kwentengiso yakho kwaye liya kukhokelela kwiibhidi zeCPC ezingabizi kakhulu. Ngelixa abanye abathengisi banokujonga oku njengento engalunganga, ukusebenza kuMgangatho wakho weNqaku kuya kukunceda uphucule ukubonakala kwentengiso yakho kunye nokusebenza kakuhle.
Okona liphezulu inqaku lakho loMgangatho, kokukhona imali eninzi uya kukwazi ukuyisebenzisa kwimikhankaso yentengiso. Oku kungenxa yokuba uGoogle usebenzisa amanqaku afanayo nomgangatho we-algorithms ukumisela ukuba zeziphi iintengiso ezibaluleke kakhulu. Iya kuthi ke ibuyisele ezona zibalaseleyo kwabo banokuguquka.
Xa uqala iphulo kwiGoogle Adwords, kufuneka wenze isigqibo sokuba yeyiphi iqhinga lokuthengisa ofuna ukulisebenzisa. Kukho iinketho ezimbini ezisisiseko kule nto. Eyokuqala kukulandela uguqulo olusebenzayo, ecetyiswayo kumaphulo abandakanya iindidi ezininzi zoguqulo. Olunye ukhetho yi-CPC yesandla. Olu khetho lufuna umsebenzi wezandla ongaphezulu kwaye kufuneka lusetyenziswe kwiphulo phambi kokuba lusetyenziswe.
Ibhidi ye-CPC ye-Manual yindlela apho unokulawula ixabiso lakho ngokucofa. Le ndlela ibandakanya ukuseta ibhidi ephezulu kwiqela lakho lentengiso okanye igama elingundoqo. Le ndlela iluncedo kumaphulo kuThungelwano loPhando kunye neNethiwekhi yokuThenga, kuba unokulawula ixabiso leentengiso zakho. Nangona kunjalo, Ibhidi ye-CPC yesandla inokubhida kubasebenzisi abatsha.
Kubasebenzisi abaphambili, ungahlengahlengisa ibhidi yakho ngokutshintsha indlela yokujolisa. Umzekelo, ukuba iwebhusayithi yakho ibonelela kwiqela elithile lobudala, ungasinyusa isicelo sakho kwabo baphulaphuli. Indawo yewebhusayithi yakho nayo iya kuchaphazela iibhidi, njengoko ufuna ukujolisa abantu abahlala kuloo ndawo.
Ukubhida yinxalenye ebaluleke kakhulu yolawulo lwe-Adwords. Nangona kunjalo, Kuya kufuneka uyazi into ofuna ukuyiphumeza ngephulo lakho ngaphambi kokukhetha imodeli yokubhida. Ukwengeza, amaphulo ahlukeneyo azuza kwiindlela ezahlukeneyo zokunyusa amazinga okuguqulwa. Oku kuthetha ukuba kufuneka ukhethe imodeli ekulungeleyo.
Izicwangciso zebhidi ye-Adwords kufuneka zihlale zibekwe esweni ngokusondeleyo. Ufuna ukunciphisa iindleko zephulo lakho lentengiso, kodwa kukho amaxesha apho i-algorithm ye-Adwords yenza iimpazamo. Ukuba uzilumkele ezi mpazamo, ungakuphepha ukuchitha imali eninzi kwiintengiso. Kuyenzeka ukuba wenze ngokuzenzekelayo imithetho eya kukwazisa xa iCPC yakho inyuka kakhulu, okanye xa iCPA yakho iphantsi kakhulu.
Isicwangciso sebhidi esilungelelaniswe neenjongo zakho sinokukunceda wenze uninzi lwebhajethi yakho yentengiso. Ikuvumela ukuba wenze ibhidi yelona zinga loguqulo olungcono kuhlahlo lwabiwo-mali. Ukuba ujolise kubathengi abanemikhwa ephantsi yokuchitha, unokufuna ukuqwalasela ukusebenzisa iqhinga lokuguqula kakhulu.
Xa ulandelela iziphumo zamaphulo e-AdWords, kubalulekile ukwazi umthombo wetrafikhi. Ngaphandle kokulandela uguqulo, iinzame zakho zifana nokukhupha imali emseleni. Ukuqhuba iintengiso ngelixa ulinde umntu wesithathu ukuba aphumeze ikhowudi yokulandelela yinkcitho yemali. Kuphela xa ikhowudi yokulandela ifakiwe ungaqala ukulandelela iinguquko zangempela.
Kufuneka uxele iziphumo ze-AdWords ngaphakathi 30 iintsuku. Isizathu soku kukuba i-AdWords inekuki elandelela ucofo lwentengiso 30 iintsuku. Le cookie ibala utshintsho kunye nengeniso. Ukuba awuxeli iziphumo ngaphakathi kwelo xesha, kulula ukuphoswa kwiintengiso.
Unokulandelela i-ROI nge-Google Analytics. Inkqubo ikunceda ukuba ubone ukuba zisebenza kangakanani iintengiso zakho ngokukunika ukwahlulwa kwe-ROI kwintengiso nganye. Isixhobo kwakhona sikunika amandla okulandelela idatha yokuguqulwa kuzo zonke iiphequluli kunye nezixhobo. Ungasebenzisa le datha ukwenza izigqibo ezingcono malunga nokuchitha iidola zakho zentengiso.
I-Google Analytics sisixhobo esinamandla sokulandelela iziphumo zamaphulo e-Adwords. Nje ukuba iphulo lakho limiselwe, Uhlalutyo lukaGoogle lukuvumela ukuba ubone indlela iindwendwe eziphendula ngayo kwiintengiso zakho. Ekuqaleni, yiya kwiphepha le-Google Analytics kwaye ukhethe iphulo lesikhangiso ofuna ukulilinganisa. Emva koko, khetha i “Uguqulo” tab kwaye ubone ukuba zingaphi iinguqulelo ezenziweyo.
Nje ukuba uyazi ukuba ngawaphi amagama angundoqo aguqulayo, ungaqala ukuzongeza kwiqela lakho leentengiso njengamagama angundoqo okanye uhlengahlengise iibhidi zakho ngokufanelekileyo. Nangona kunjalo, Kuya kufuneka ukhumbule ukuba ukongeza amagama okukhangela njengamagama angundoqo kuya kwenza kancinci kwiphulo lakho ngaphandle kokuba wenze utshintsho kwisicatshulwa sakho sentengiso kunye neebhidi..
