Uyiphumelela njani iFandesi ephilayo ngeAdwords

I-AdWords liqonga lentengiso lokucofa-ngokuhlawula elikuvumela ukuba wenze imikhankaso kwaye ukhethe amagama abalulekileyo afanelekileyo kwishishini lakho.. I-downside kukuba inokuba yindleko. Nangona kunjalo, ukuba yenziwe kakuhle, inokukubonelela ngesiseko somthengi esikumgangatho ophezulu. Ikwayindlela entle yokukhuthaza ishishini lakho kwaye wenze iinkokeli.

I-Adwords yintlawulo-ngokuchofoza (PPC) iqonga leentengiso

Hlawula-Ngokuchofoza (PPC) Intengiso luhlobo lwentengiso ye-intanethi evumela abathengisi bahlawule kuphela xa umsebenzisi ecofa intengiso yakhe.. Iintengiso zivela kwicandelo leekhonkco ezixhasiweyo kwiphepha leziphumo zenjini yokukhangela, kwaye abathengisi babhidi ngokwexabiso labo lokucofa. Awona maqonga entengiso adumileyo ePPC ziiNtengiso zikaGoogle kunye neeNtengiso zeBing. Kukho neenkqubo ezinikezelwa nguYahoo! Khangela iNtengiso, Facebook, kunye nezinye iiwebhusayithi.

Intengiso ye-Pay-per-click inenani leenzuzo kumashishini. Ngomnye, Iintengiso zePPC zinokuqala ukufumana ucofa ngokukhawuleza. Ngelixa kufuneka zivunywe liqonga phambi kokuba zivele, le nkqubo ithatha iiyure ezimbalwa kuphela. Yakube ivunyiwe, banokuqala ukubonakala kwiifandesi kunye nokufumana unqakrazo.

Nje ukuba udale umkhankaso, ungakhetha amagama angundoqo athile ukuba avele kwintengiso. Intengiso ye-PPC isebenza ngakumbi xa amagama akho angundoqo efanelekile kubaphulaphuli ozama ukujolisa kubo. Amagama angundoqo abaluleke kakhulu kwi-PPC kwaye adibanise abathengisi kunye nabaphulaphuli babo. Amagama angundoqo luthintelo ngokubanzi uluhlu olukhulu lwemibuzo yokukhangela. Bangqamanisa uphendlo ngokuchaneka ngakumbi okanye ngaphantsi.

Olunye uncedo olukhulu lwePPC kukuguquguquka ekunikezelayo. Kulula ukuvula nokuvala iintengiso zakho kwaye ulawule uhlahlo lwabiwo-mali lwakho. Unako kwakhona ukulawula iindleko ngokucofa, yonke imihla okanye ngenyanga. Amaphulo angcono kakhulu ahambelana nesixa semali echithwe kwiziphumo.

I-PPC yinkqubo ephindaphindayo, ngoko kuya kufuneka usulungekise kwaye wandise uluhlu lwakho lwegama elingundoqo njengoko kuyimfuneko. Oku kuya kukunceda ukuba ugweme ukuchitha imali ngokugxila kumagama angundoqo afanelekileyo kubaphulaphuli bakho. Umzekelo, ukuba ufuna ukujolisa kubaphulaphuli bendawo, ungadala iphulo elijikeleze la magama angundoqo kwaye wandise iibhidi zakho ukufikelela kubantu abaninzi. Uyakufuna ukwahlula amaphulo akho abe ngamaqela amancinci eentengiso ukuze ukwazi ukonyusa izinga lokucofa kunye nokwandisa inqaku lakho loMgangatho..

Intengiso yePPC yindlela edumileyo yokuthengisa. Injongo yephulo lePPC kukwenza ulwazi ngebrand okanye imveliso yakho. Iintengiso, eziboniswa kwiiwebhusayithi ezivumela umboniso weentengiso, ziboniswa kubasebenzisi abahlangabezana neendlela ezithile zokujolisa. Ngolu hlobo lwentengiso, ungaphinda uthengise kubasebenzisi abakhe bandwendwela iwebhusayithi yakho ngaphambili. Oku kukuvumela ukuba ubonise unikezelo lwentengiso okanye izaphulelo ezikhethekileyo kubantu ekusenokwenzeka ukuba abaguqukanga ngenye indlela.

Iqalisa ifandesi ephilayo

Ukuba uneseti yentengiso yokubonisa kwiphepha lokuqala likaGoogle, usenokuba uyazibuza ukuba ungayiphumelela njani ifandesi ephilayo. Zininzi iindlela zokwenza oku, kuquka ngokongeza izandiso zentengiso. Ezi zongezo zikunceda wenze intengiso yakho ibe nomdla ngakumbi kwaye ifaneleke ngakumbi kumkhangeli. Ezimbalwa kwezi zandiso ziquka inombolo yefowuni, amakhonkco ezongezelelweyo, kunye nolwazi lwendawo.

Ivumela abathengisi ukuba bakhethe amagama angundoqo afanelekileyo kwishishini labo

Ukuze ufumane iziphumo ezilungileyo kwi-Adwords, Kubalulekile ukukhetha amagama angundoqo afanelekileyo kwishishini lakho. Inyathelo lokuqala kukufumanisa ukuba abaphulaphuli bakho bajonge ntoni. Ukuba abathengi bakho bafuna imveliso efana neyakho, kunengqiqo ukujolisa kubo ngamagama angundoqo afanelekileyo. Elinye icebiso eliluncedo kukwakha iphulo lakho lentengiso lijikeleze imveliso enye. Oku kuya kwenza ukuba kube lula ukucacisa ngamagama akho angundoqo.

Xa ukhetha amagama angundoqo, hlala ukhumbula ukuba kufuneka zinxibelelene ngokusondeleyo neemveliso okanye iinkonzo ezinikezelwa lishishini lakho. Amagama angundoqo anxulumene ngokusondeleyo kwishishini lakho, okukhona bazakubanako ukufumana unqakrazo. Inyathelo elilandelayo kukufumanisa ukuba zeziphi iintlobo zomdlalo ezifanelekileyo kumagama akho angundoqo. Iindidi zomdlalo ziyahluka ngokuxhomekeke kwindlela uGoogle adibana ngayo namagama akho aphambili. Njengokuba, Ungqamaniso oluchanekileyo luyakubonisa iintengiso xa umsebenzisi ekhangela igama elithile okanye ibinzana.

Ingabiza

IiAdWords zikaGoogle zinokubiza, ngakumbi ukuba uthengisa iimveliso okanye iinkonzo ezinexabiso eliphantsi. Iindleko zokucofa okukodwa zinokuqala ukusuka $5 ukuya $50, kuxhomekeke kushishino. Nangona kunjalo, Kuya kufuneka uqaphele ukuba ayinguye wonke umntu ocofa iintengiso zakho oza kuthenga nantoni na. Izinga loguqulo lwe 3% okanye ngaphezulu kuthathwa njengokulungileyo.

I-AdWords inokubiza, kwaye kufuneka uqiniseke ukuba nganye yeentengiso zakho ivelisa iziphumo eziphezulu. Nje ngeziphumo, kufuneka ulumke kakhulu xa ucwangcisa ibhajethi yakho. Kungcono ukuqala encinci kwaye uvavanye iintengiso zakho ngaphambi kokuba uchithe imali eninzi. Ababoneleli ngeenkonzo zolawulo lwe-AdWords abatsibeli kumaphulo amatsha anohlahlo lwabiwo-mali olukhulu. Oku kungenxa yokuba bayaqonda ukuba iphulo ngalinye lahlukile kwaye linabaphulaphuli balo.

Kwakhona kubalulekile ukukhumbula ukuba i-PPC kunye ne-SEO ingasetyenziswa kwi-tandem. Njengokuba, I-PPC inokuzalisa izithuba zokubonakala kwe-SEO okanye zomeleze impembelelo yephulo elihle le-SEO. Ukuba yenziwe ngokuchanekileyo, I-PPC inokuphinda kabini ubukho bophawu lwakho kumagama aphambili aphambili. Njengoko iakhawunti yakho ikhula, ezi ngqwalasela ziya kuba zibaluleke ngakumbi.