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Kukho izinto ezimbalwa zokuqonda malunga ne-Adwords – Uphando lwamagama angundoqo, Iindleko ngokucofa, Inqaku lomgangatho, kunye nokujolisa kwakhona. Nje ukuba uziqonde ezi ngcamango, uya kuba nakho ukufumana okuninzi kumaphulo akho entengiso. Isinyathelo sokuqala kukuseta amanqaku asemgangathweni kumagama akho angundoqo. Inqaku loMgangatho lixabiso lamanani elilinganisa indlela efanelekileyo ngayo iintengiso zakho kubaphulaphuli bakho.
Uphando lwegama elingundoqo le-Adwords yinxalenye ebalulekileyo yokuchaza imarike yakho ekujoliswe kuyo kunye nokuphuhlisa iphulo lentengiso elisebenzayo.. Amagama angundoqo akunceda ukuba uchonge amagama okukhangela anengeniso kunye namabinzana anxulumene nawo, kwaye zikwabonelela ngeenkcukacha zamanani kwindlela yokuziphatha yabasebenzisi be-Intanethi. Ungasebenzisa isixhobo sasimahla njengeSixhobo segama elingundoqo leGoogle Adwords okanye isixhobo esihlawulwayo njengeAhrefs ukufumana uluhlu lwamagama angundoqo anokubakho kwintengiso yakho.
Elinye lamanyathelo abalulekileyo kuphando lwegama elingundoqo kukuqonda injongo emva kwamagama angundoqo. Ngaphandle koku kuqonda, uya kuchitha ixesha lakho kwimibandela ngenjongo engalunganga. Umzekelo, abaphandi abafuna iikeyiki zomtshato eBoston baya kuba nenjongo eyahlukileyo ngokupheleleyo kunabo bafuna iivenkile zeekeyiki zomtshato ezikufutshane nam. Abangaphambili bafuna ulwazi oluthile, kanti ezi zamva ziphangalele ngakumbi.
Xa sele unoluhlu lwamagama angundoqo, ungalucoca uphendlo usebenzisa iinketho ezahlukeneyo ezikhoyo kwikona esezantsi ekhohlo kwesikrini. Unokukhetha ukubonisa kuphela amagama angundoqo afanelekileyo kwaye ungabandakanyi amagama angafanelekanga kuluhlu. Oku kwenziwa kakuhle xa unoluhlu olude lwamagama. Ngokukhetha igama elingundoqo elichanekileyo, unokwandisa amathuba okufumana abathengi kunye nokuqhuba ukuthengisa.
Ngaphandle kweGoogle, ungaphinda uphande amagama adumileyo kwiisayithi zemidiya yoluntu. Ukuthi ngqo, I-Twitter yenye yezona zinto zinengeniso yamagama angundoqo. Inqaku le-hashtag kwi-Twitterchat yenye yeendlela ezilungileyo zokufumana iincoko ezifanelekileyo malunga negama lakho elingundoqo. Unokusebenzisa izixhobo ezifana neTweetchat kunye ne-Twitterfall ukufumana ukuba abaphulaphuli bakho ojolise kubo bathetha ngantoni.
Ukuba uyazazi iingxaki ezijongene nabaphulaphuli bakho, unokugxininisa uphando lwakho lwegama elingundoqo kubo. Nokuba ubhala iiposti zebhlog okanye amaphepha okufika, unokuzilungisa iingxaki zabo ngokunika isisombululo. Nokuba sithini na isihloko, kubalulekile ukuqinisekisa ukuba umxholo wakho uluncedo kwaye uphephe ukutyhala.
Ukuba ufuna ukuthengisa kuGoogle, kufuneka uqwalasele iindleko ngokucofa. I-CPC ibalwa ngokwahlula ixabiso elipheleleyo lentengiso ngenani lokucofa elifumanayo. Eli nani linokwahluka ngokuxhomekeke kumagama angundoqo owakhethayo, kunye nokhuphiswano lwendawo yentengiso.
Zimbini iindidi eziphambili zeemodeli zeCPC: Ibhidi esekwe kunye nenqanaba elicaba. Ekukhetheni imodeli yeendleko-ngokuchofoza, umthengisi kufuneka aqwalasele ixabiso lokucofa ngalunye ngokusekelwe kwingeniso enokubakho eyenziwa ngumvakashi ngamnye. Ezona ntengiso zikumgangatho ophezulu ziya kuvelisa ii-CPC ezisezantsi.
Ii-CPC zinokwahluka kakhulu ukusuka kwishishini ukuya kwishishini, kwaye kungcono ukugcina umkhondo wexabiso eliphakathi kwinguquko nganye kwi-niche yakho. Umzekelo, ivenkile yezihlangu ingaba neendleko eziphezulu ngokuguqulwa ngalunye, ngelixa inkampani yezemali inokufumana kuphela 2%. Kuxhomekeke kwishishini lakho, kufuneka kwakhona ujonge ixabiso eliphakathi kweemveliso kunye neenkonzo.
Imali oyihlawulayo ngokucofa kuxhomekeke kuhlobo lwemveliso oyithengisayo kunye nokhuphiswano. Umzekelo, ukuba uthengisa iikawusi zeeholide, ungafuna ukubiza ngaphezulu kwefemu yomthetho ethengisayo $15 iikawusi zeholide. Nangona kunjalo, ixabiso eliphezulu ngonqakrazo ngalunye lungenangqiqo ukuba ixabiso lemveliso yakho $5,000.
Nangona ixabiso ngonqakrazo ngalunye lunokoyikisa, akufuneki ibe ngumba. Ukuba usebenzisa uphando lwegama elingundoqo ukuze wenze iintengiso zakho zibe ngcono, ungenza intengiso yakho ihambelane ngakumbi nabantu abakhangela iimveliso okanye iinkonzo ozinikezelayo. Kuya kukunceda uqonde amagama angundoqo afanelekileyo ukujolisa kwaye ubeke phambili ukukhangela okuhambelanayo. I-avareji yeendleko ngokucofa kuya kuluhlu naphi na $1 ukuya $2 kwiinethiwekhi zokubonisa kunye nokukhangela iinethiwekhi. Ixabiso ngokucofa ngokuphinda-phinda ixabiso lilonke ngenani lamaxesha okucofa intengiso.
Ungajonga kwakhona umndilili weCPC ngokusebenzisa i “Umndilili weCPC” ikholamu kumaPhulo akho. Eli nani liza kukunika umbono oqhelekileyo wokuba ungachitha malini ngokucofa intengiso yakho.
Adwords’ Umgangatho womgangatho unokuchatshazelwa zizinto ezininzi. Ezi zinto ziquka ukufaneleka kwegama elingundoqo, umgangatho wentengiso, kunye nendawo yokufikela. Ukunyusa umgangatho womgangatho unokwenza umahluko omkhulu kwiphulo. Nazi iindlela ezimbalwa zokuphucula umgangatho wakho wamanqaku. Sebenzisa izixhobo ezibonelelwe nguGoogle ukuphucula iphulo lakho.
Ekuqaleni, lungisa ikopi yakho yentengiso. Okukhona kufanelekile ikopi yakho yentengiso, ngcono iya kwenza, kwaye ke ngoko, ukwandisa iNqaku lakho loMgangatho. Ungafezekisa oku ngokubhala okubambekayo, ikopi efanelekileyo kunye nokuyijikeleza ngesicatshulwa esinxulumeneyo. Oku kuya kuqinisekisa ukuba intengiso yeyona ifanelekileyo kumbuzo womphandi.
I-AdWords ikuvumela ukuba ujonge uhlalutyo lwegama elingundoqo, enikwa ingxelo nge 1-10 isikali. Oku kukuvumela ukuba uhlalutye ukuba amagama akho angundoqo aqhuba kakuhle. Ukuba amagama akho angundoqo avelisa ukucofa okumbalwa, cinga ngokucima ezo ntengiso kwaye wenze ezintsha. Oku kuya kukunceda ufumane izikhundla ezingcono kunye neeCPC ezisezantsi.
Amanqaku ekhwalithi kaGoogle agqitywa zizinto ezininzi, ukusuka kumgangatho weentengiso zakho ukuya kukufaneleka komxholo wakho. Iyahluka ukusuka kwiakhawunti ukuya kwiakhawunti kwaye inokumiselwa ngamagama angundoqo. Amanqaku asemgangathweni yinto oya kufuna ukusebenza kuyo ngokuhamba kwexesha kuba iya kwenza amaphulo akho asebenze ngakumbi. Uya kuhlawula kancinci ngokucofa xa usonyusa umgangatho wakho wamanqaku.
Amanqaku omgangatho amiselwa ubukhulu becala kukufaneleka kweentengiso zakho kunye namaphepha okufikela. Iintengiso ezinokufaneleka okuphezulu zikholisa ukufumana amanqaku asemgangathweni. Ukuba azibalulekanga okanye azihambelani nenjongo yomsebenzisi, baya kufumana i-avareji okanye ngaphantsi-avareji amanqaku. Emva koko, uya kufuna ukuwenza ngokwawo amaphepha akho okumisa, kuba zichaphazela umgangatho wamanqaku.
Ukujoliswa kwakhona yinkqubo yokubonisa iintengiso ezifanelekileyo kwiindwendwe eziye zandwendwela indawo yakho ngaphambili. Ngokubanzi, intengiso izibonakalisa kubatyeleli kwiintsuku ezimbalwa emva kotyelelo lwabo lokuqala, kwaye inokuba yindlela exabisekileyo yokuphinda ishishini. Nangona kunjalo, Kubalulekile ukukhumbula ukuba ubude bentengiso yomboniso kufuneka bube buncinci 30 iintsuku ukuze isebenze.
Ukuze kwandiswe impumelelo yephulo lokuthengisa kwakhona, Kufuneka uqonde indlela yokwahlula abaphulaphuli bakho. Umzekelo, ukuba iwebhusayithi yakho ijolise kubathengi abavela kwindawo efanayo, ungakhetha ukubajolisa ngeentengiso ezifanayo ngokusekelwe kwizinto abazithandayo kunye nezinto abazithandayo. Nje ukuba udale amacandelo abaphulaphuli bakho, ungakhetha iqonga lentengiso yephulo lakho lokuthengisa kwakhona. Yale, UGoogle ubonelela ngeemodeli ezintathu ezahlukeneyo zamaxabiso: Iindleko Ngewaka leMibonakaliso (CPM), Iindleko Ngokuchofoza (CPC) kunye neNdleko nganye yokuFumana (CPA).
Ukujolisa kwakhona kunokuba yindlela entle yokujolisa kubaphulaphuli abatsha ngeemveliso kunye neenkonzo zakho. Njengokuba, ukuba usanda kuqalisa umgca omtsha wezacholo, ungasebenzisa ukubuyisela ukwazisa ukwazisa ingqokelela yakho entsha. Ungasebenzisa kwakhona ukujoliswa kwakhona kwintengiso kwiindwendwe eziye zashiya indawo yakho ngaphandle kokuthenga nantoni na.
Ukujolisa kwakhona kusebenza ngokusebenzisa iteknoloji esekwe kwicookie. Le teknoloji ivumela iinkampani ukuba zilandele abaphulaphuli bazo ngokungaziwa kwaye zibathumelele iintengiso ezifanelekileyo ezisekelwe kwizinto abazithandayo. Ikwavumela ukuba basebenzise imbali yokukhangela ukujolisa kubaphulaphuli babo ngeentengiso ezifanelekileyo. Nje ngeziphumo, amaphulo okubuyisela iretage akhokelela kwimpembelelo entle kuninzi lwabasebenzisi.
Amaphulo okujolisa kwakhona akunceda ukuba uqinisekise abathengi ukuba banike uphawu lwakho elinye ithuba kwaye uvuselele abathengi abakhoyo. Ikwayindlela entle yokukhumbuza abantu abanokuthi baphumile kwiwebhusayithi yakho. Ukuba iindwendwe zakho zishiya iwebhusayithi yakho ngaphandle kokuthatha isenzo, amaphulo okujolisa kwakhona aya kukuvumela ukuba uqhagamshelane nabo kwakhona.
Ukusebenzisa amagama angundoqo angalunganga kwiphulo lakho le-Adwords kunokukunceda ukuphepha ukucofa okungafunwayo ngokunciphisa inani lokucofa okungaguqukiyo.. Unokongeza amagama angundoqo angalunganga kumanqanaba ahlukeneyo, kuquka iphulo lilonke okanye amaqela ad athile. Nangona kunjalo, kubalulekile ukukhetha inqanaba elifanelekileyo kwiphulo lakho, njengoko ukongeza amagama angundoqo angalunganga kwinqanaba elingalunganga kunokonakalisa umkhankaso wakho. Ngokuthintela amagama afana nalawo aqhelekileyo afana “i-ninja air fryer”, unokwenza iintengiso zakho zicace ngakumbi kwaye wonge imali.
Isinyathelo sokuqala ekudaleni uluhlu lwamagama angundoqo angalunganga kukujonga ingxelo yakho yamagama okukhangela. Oku kuya kukwazisa ukuba ngawaphi amagama okukhangela afanelekileyo kwishishini lakho. Unokusebenzisa ingxelo ukucokisa amagama akho angundoqo. Ukuba ubona inani eliphezulu lamagama angundoqo angahambelaniyo, ungazongeza kuluhlu lwakho lwamagama angundoqo eAdWords.
Ukongeza amagama angundoqo angalunganga akukho nzima njengoko unokucinga. Unokulandela i-tutorial esemthethweni kaGoogle ukuze uqiniseke ukuba usebenzisa eyona ndlela yokongeza amagama abalulekileyo kwiphulo lakho le-Adwords.. Nje ukuba wenze njalo, uya kukwazi ukwenza lula itrafikhi yakho kwaye unciphise inkcitho yentengiso eyinkcitho.
Amagama angundoqo angalunganga aluncedo ekubambeni izikhokelo kunye nokuthintela iintengiso ekubonisweni kukhangelo olungenamsebenzi.. Umzekelo, ukuba ishishini lakho lithengisa iithoyi zeenja, Ungabandakanya amagama angundoqo angalunganga ophendlo olunxulumene nenja. Ngokusebenzisa amagama angundoqo angakhiyo, UGoogle akayi kuhambelana namagama angundoqo omdlalo obanzi kukhangelo olunxulumene nezinja.
Ukongeza amagama angundoqo angalunganga kwiphulo lakho kufana kakhulu nokongeza okulungileyo. Umahluko kuphela kukuba amagama angundoqo angalunganga adityaniswe ngophawu lokuthabatha (-). Ngokongeza amagama angundoqo angalunganga kwiphulo lakho, ungavala amagama athile ophendlo. Umzekelo, Ukusebenzisa izihlangu ezichaseneyo kuya kuthintela intengiso yakho ekuboniseni uphendlo oluqulethe ibinzana elichanekileyo “izihlangu ezibalekayo.” Nangona kunjalo, oku akuthethi ukuba awuzukufumana ezinye iziphumo zokukhangela amanye amagama anxulumeneyo.
