Uzilandela njani iziphumo zeGoogle AdWords Campaign

Kukho iinkalo ezininzi ezahlukeneyo kwiGoogle AdWords, ukusuka kwinkqubo yophando lwegama elingundoqo ukuya kwinkqubo yokubhida. Ukuqonda indawo nganye kwezi kubalulekile ekuqhubeni iphulo elinempumelelo. Kweli nqaku siza kujonga ezinye zezinto eziphambili ekufuneka sizikhumbule. Siza kuxoxa ngendlela yokulandelela iziphumo zemikhankaso yakho yentengiso, kubandakanywa ukulandelwa kokuguqulwa.

Google AdWords

Ukuba uneshishini le-intanethi, ungafuna ukuthengisa iimveliso zakho ngeGoogle AdWords. Inkqubo ineempawu ezininzi ezikuvumela ukuba ulungelelanise iintengiso zakho kubaphulaphuli abathile kunye neemveliso. Umzekelo, ungasebenzisa i-Site-Targeting ukubonisa iintengiso zakho kubantu abasele bendwendwele indawo yakho. Olu phawu lonyusa izinga loguqulo lwakho.

I-AdWords zikaGoogle liqonga lentengiso esekwe kwiwebhu ekuvumela ukuba ubeke izibhengezo zentengiso, iintengiso ezibhaliweyo, kunye neentengiso zoluhlu lwemveliso. Yeyona nethiwekhi inkulu yentengiso kwihlabathi, kwaye yenye yemithombo emikhulu yengeniso kaGoogle. Nantsi indlela esebenza ngayo: Xa umntu echwetheza igama eliphambili kuGoogle, inkqubo ye-AdWords yenkampani ibonisa iintengiso ezihambelana namagama angundoqo.

Xa umntu ecofa intengiso yakho, uya kuhlawula imali ethile. Imali oyibhidayo ngonqakrazo ngalunye ixhomekeke kwindlela intengiso yakho ifaneleka ngayo kumkhangeli. Okukhona intengiso yakho ifanelekile kumkhangeli, iphezulu intengiso yakho iya kukala. UGoogle ukwavuza iintengiso ezikumgangatho ophezulu ngexabiso elithotyiweyo lokucofa ngakunye.

Nje ukuba ubamisele abaphulaphuli bakho, ungadala iphulo. Khetha amagama angundoqo afana nemveliso okanye inkonzo yakho, yenza amaqela entengiso amaninzi, kwaye ngenisa iintloko ezimbini, isicatshulwa sentengiso, kunye nezandiso zentengiso. Nje ukuba uyigqibile intengiso yakho, Kuya kufuneka uyibeke esweni ukuze uqinisekise ukuba iqhuba njengoko unqwenela.

I-Google Keyword Planner sisixhobo esihle sokuphanda amagama angundoqo anxulumene neshishini lakho. Ikwabonelela ngolwazi kukhuphiswano ukuze wenze isigqibo esinolwazi malunga nokuba ngawaphi amagama angundoqo oza kubhida kuwo. Esi sixhobo sikhululekile ukusetyenziswa, kodwa kufuneka ube neakhawunti kuGoogle ukuze uyisebenzise. Iya kukubonelela ngexabiso eliqikelelweyo legama elingundoqo ekubekweni kweentengiso, enokuba luncedo kakhulu kwiphulo lakho leGoogle AdWords.

IiAdWords zikaGoogle sisixhobo esilula kodwa esisebenzayo sokuthengisa imveliso okanye inkonzo yakho. Awuyi kufuna uhlahlo lwabiwo-mali olukhulu ukuze uqalise nge-AdWords, kwaye unokuseta uhlahlo lwabiwo-mali lwemihla ngemihla. Ungajolisa iintengiso zakho ukuze zibonise kuphela kwizixeko kunye nemimandla ethile. Oku kunokuba yingenelo kakhulu kwiinkampani zenkonzo yasentsimini.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo lubalulekile kumaphulo akho entengiso. Amagama angundoqo e-AdWords kufuneka agxininise kwiinjongo eziphezulu. La magama angundoqo kufuneka kwakhona abekwe ixabiso elifanelekileyo. Ukwengeza, kufuneka zidityaniswe ngamaqela amancinci. Isinyathelo esilandelayo kuphando lwegama elingundoqo kukuhlanganisa amagama angundoqo kumaqela eentengiso. Nangona oku kunokuba ngumsebenzi onzima, ibalulekile.

Uphando lwegama elingundoqo yinxalenye ebalulekileyo ye-SEO, kungekuphela nje kwimikhankaso yakho ye-Adwords kodwa kwizikhokelo zokunxibelelana kwangaphakathi. Ngokuqhelekileyo unokuqala nge-Google Keyword Planner, kodwa qiniseka ukuba usebenzisa amagama angundoqo afanelekileyo okanye uya kugqiba ngeqela lamagama angundoqo angahambelaniyo nawo asetyenziswa ngamawaka ezinye iiwebhusayithi..

Uphando lwegama elingundoqo lubalulekile kwinqanaba lokuqala lephulo lakho, kuba iya kukunceda ubeke ulindelo lwebhajethi olufanelekileyo kwaye wandise amathuba akho okuphumelela. Uya kukwazi nokuba zingaphi izinqakrazo onokuzilindela kwibhajethi yakho. Nangona kunjalo, kubalulekile ukukhumbula ukuba ixabiso ngokuchofoza liyakwazi ukuhluka kakhulu ukusuka kwigama elingundoqo ukuya kwigama elingundoqo kunye neshishini kwishishini.

Xa uqhuba uphando lwegama elingundoqo, kubalulekile ukwazi abaphulaphuli bakho kunye nento abayikhangelayo. Ngokwazi abaphulaphuli ojolise kubo, ungabhala umxholo ojongene neemfuno zabo. Isixhobo segama elingundoqo likaGoogle sinokukunceda ukuba uchonge amagama angundoqo aziwayo. Ukudala isicwangciso somxholo esiya kutsala abafundi, qiniseka ukuba ubanika ixabiso lokwenene. Zama ukubhala umxholo wakho ngokungathi uthetha nomntu wokwenyani.

Uphando lwegama elingundoqo kwimikhankaso ye-Adwords ingaba ngumngeni. Ingaba uqhuba iphulo kunye nebhajethi encinci okanye ibhajethi enkulu, Uphando lwegama elingundoqo luyimfuneko ekukhangelweni okuhlawulelwayo. Ukuba awukwenzi uphando lwegama elingundoqo ngokuchanekileyo, unokugqiba ukuchitha imali kwaye ulahlekelwe ngamathuba okuthengisa.

Inkqubo yokubhida

Ukubhida kwimikhankaso ye-Adwords kunokuba yinkqubo ekhohlisayo. Kufuneka ukhethe amagama angundoqo afanelekileyo kwikopi yentengiso. Ngaphezu koko, kufuneka ufanise ikopi yentengiso kunye nenjongo yomphandi. Oku akukho lula ukufikelela ngokubhida ngokuzenzekelayo. Nangona kunjalo, kukho iindlela ezinokwenza kube lula.

Ibhidi ye-CPC ye-Manual lukhetho apho abathengisi bamisela iibhidi zabo. Nangona kunjalo, le ndlela ithatha ixesha kwaye inokubhida abantu abatsha. Amacebo okubhida okuzenzekelayo asebenzisa idatha yembali ukuseka iibhidi zabo. Ezi bhidi zisekwe kwintsebenzo yangaphambili kwaye zinokungazithatheli ngqalelo iziganeko zamva nje.

Elona xabiso liphezulu lokucofa (CPC) intengiso nganye isekelwe kubathengisi’ ixabiso eliphezulu. Nangona kunjalo, ayisoloko iyeyona CPC. Oku kuthetha ukuba kukho iindleko ezohlukeneyo zokufumana iintengiso ezahlukeneyo. Ngokuqonda iindleko ezipheleleyo zoguqulo ngalunye, ungafaka isicwangciso esiphuhlileyo sebhidi ukufumana inani eliphezulu lokuguqulwa kunye nexabiso elincinci leendleko. Esona sicwangciso siphambili sebhidi seso siqwalasela ixabiso elipheleleyo lokufunyanwa (I-TAC) kwiinguqu ezahlukeneyo.

Nje ukuba ukhethe amagama akho angundoqo, inyathelo elilandelayo kukukhetha ibhidi ephezulu ngonqakrazo lwegama ngalinye elingundoqo. UGoogle uya kuthi emva koko angenise igama elingundoqo ngalinye kwiakhawunti yakho kwifandesi ngebhidi ephezulu oyichazileyo. Nje ukuba isicelo sakho sisetiwe, uya kuba nethuba lokukhetha ibhidi ephezulu ngokucofa kwintengiso yakho kwaye uyifumane kwiphepha lokuqala.

Uya kufuna kwakhona ukuqwalasela imbali yakho yegama elingundoqo. Ukusebenzisa isixhobo esinje ngePPCexpo yindlela entle yokuvavanya isicwangciso sakho segama elingundoqo kwaye ubone ukuba sikusebenzela njani.. Le nkonzo iya kukunceda ubone ukuba yeyiphi amagama angundoqo anethuba elingcono lokudweliswa kwiziphumo zophando lukaGoogle kunabanye.

Enye indlela yokuphucula i-CPC kukunyusa inani leembono kunye nokusebenzisana kwewebhusayithi yakho. Le yeyona ndlela isebenzayo yokubhida ekunyuseni iimbono.

Ukulandelela uguqulo

Nje ukuba usete umkhondo wokuguqulwa kwe-Adwords, uya kukwazi ukuhlalutya iziphumo zeentengiso zakho ukufumanisa ukuba yeyiphi imikhankaso esebenza kakhulu. Nangona kunjalo, kubalulekile ukuqaphela ukuba kukho amanyathelo ambalwa ekufuneka uwathathe ukuze ufumane okuninzi kulandelelo lwakho loguqulo. Ekuqaleni, kufuneka uchaze into ofuna ukuyilandela. Umzekelo, ukuba uthengisa iimveliso kwi-intanethi, ungafuna ukuchaza uguqulo njengalo naliphi na ixesha umntu ethenga. Emva koko kufuneka usete ikhowudi yokulandelela ukurekhoda ukuguqulwa ngalunye.

Kukho iintlobo ezintathu zokulandelela ukuguqulwa: iintshukumo zewebhusayithi kunye neefowuni zokufowuna. Izenzo zewebhusayithi ziquka ukuthenga, ukubhalisa, kunye notyelelo kwiwebhusayithi. Iifowuni zinokulandelelwa ukuba umntu ucofa inombolo yefowuni kwintengiso okanye usebenzisa inombolo yefowuni yewebhusayithi. Ezinye iintlobo zoguqulo lokulandelela ziquka izenzo ze-app, ukufakwa kwe-app, kunye nokuthengwa kwii-apps. Ezi zizo zonke iindlela zokubona ukuba yeyiphi imikhankaso ezisa ezona ntengiso zininzi, kwaye ezingezizo.

Umkhondo woguqulo lweAdWords zikaGoogle kukunceda ulinganise impumelelo yentengiso yakho ngokukubonisa ukuba ngaba iindwendwe zithathe inyathelo emva kokucofa kuyo.. Olu lwazi luluncedo ekuphuculeni ukusebenza kwamaphulo akho entengiso kunye nokuqonda abaphulaphuli bakho ngcono. Ngaphezu koko, iya kukuvumela ukuba ulawule ibhajethi yakho yokuthengisa.

Emva kokuba usete i-Adwords yokuguqulwa kokulandelela, uya kuba nakho ukuvavanya iphulo lakho kwaye uthelekise iziphumo zakho kuhlahlo lwabiwo-mali lwakho. Ukusebenzisa olu lwazi, ungahlengahlengisa amaphulo akho kwaye wabelane ngezibonelelo ngokufanelekileyo ngakumbi. Ngaphaya koko, uya kukwazi ukuchonga awona maqela entengiso asebenzayo kwaye wandise iintengiso zakho. Oku kuya kukunceda uphucule i-ROI.