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I-AdWords sesinye sezona zixhobo zinamandla kubathengisi be-intanethi. Iqonga linokukunceda ukuba ufikelele kubaphulaphuli bakho ngokukhuthaza iimveliso kunye neenkonzo zakho ngentengiso ekujoliswe kuyo. Ngaphandle kweAdWords, Ungasebenzisa namanye amaqonga ePPC afana neentengiso zikaFacebook kunye ne-Instagram, Iintengiso ze-Twitter, kunye nezikhonkwane zePinterest eziKhuselweyo. Unokusebenzisa iiNtengiso ze-injini yokukhangela, njengeentengiso ze-Bing ukukhuthaza iwebhusayithi yakho.
Ukudala iintengiso zetekisi ezisebenzayo ze-Adwords zifuna ulwazi kunye nezakhono. Kubalulekile ukubhala iintengiso eziza kuhenda abasebenzisi ukuba bacofe kwikhonkco kwaye bathenge. Ikopi ye-ad kufuneka ibe ne-call-to-action ecacileyo, ixabiso, unyuso, kunye neenkcukacha malunga nemveliso okanye inkonzo. Kufuneka kwakhona ijoliswe kwizixhobo ezininzi kwaye isebenzise isigama sophawu. Eyona ndlela yokwandisa ukusebenza kakuhle kweentengiso zakho zeteksti zeAdwords kukuzenza ngcono kwaye uzenze zibonakale kakhulu..
Xa usenza intengiso yombhalo we-AdWords, kufuneka uqwalasele ubude besicatshulwa. Intengiso eqhelekileyo kaGoogle iqulathe izinto ezintlanu, kubandakanywa iNtloko ye 25 abalinganiswa, ezimbini Inkcazelo Imigca ye 35 abalinganiswa ngamnye, kunye ne-Display URL enokuqulatha ukuya kuthi ga 255 abalinganiswa. I-URL kufuneka ibekwidomeyini ekwinqanaba eliphezulu elifanayo njengephepha lokufikela. Nangona akunyanzelekanga, ngumbono olungileyo ukuplaga amagama angundoqo kwikhonkco elibonisiweyo, ukuba kuyafuneka.
Iintengiso ezibhaliweyo zeAdWords ziyindlela entle yokubhengeza ishishini lakho. Ungasebenzisa imigca emibini yokubhaliweyo ukuya kuthi ga 35 abalinganiswa ubude, kwaye kuya kufuneka uqinisekise ukuba umyalezo wakho uyabandakanyeka kwaye ufowunela isenzo. Unokwandisa ulwazi olubandakanya kwintengiso yakho ngokwenza iakhawunti ngeAdWords. Nangona ukhetho lokwandisa iintengiso zakho zeteksti zeAdWords zixhomekeke kuhlobo lomthengisi onguye, ukwandisa ulwazi kwintengiso yakho kunokuba yindlela entle yokufumana ucofa ngakumbi kwaye wenze ukuthengisa okuninzi.
Ukuze ukwandise ukusebenza kakuhle kweentengiso zetekisi yakho ye-Adwords, kufuneka usebenzise iphepha lokumisa elichanekileyo kubo. Ukukhetha iphepha lokufika elingalunganga kunokucima abasebenzisi kwaye kubangele amazinga okuguqula asezantsi. Ukwengeza, kufuneka uhlale uvavanya kwaye uzama ngeentengiso zakho ukuphucula indlela eziqhuba ngayo. Awukwazi ukuba yintoni eya kusebenza kwaye yintoni engayi kusebenza, ngoko musa ukoyika ukuzama!
I-AdWords yazise ifomathi entsha yeentengiso ezibhaliweyo, nto leyo enika abathengisi indawo eyongezelelekileyo yokubonisa iimveliso kunye neenkonzo zabo. Iintengiso zeteksti ezandisiweyo zifuna ukuphinda ubhale kancinane, kodwa bakunika indawo ephindwe kabini.
Umdlalo webinzana kwi-Adwords yindlela echaneke ngakumbi yokujolisa iintengiso zakho, kwaye ibonelela ngenqanaba eliphezulu lolawulo. Xa ukhetha olu khetho, intengiso yakho iya kuvela kuphela xa umbuzo wokukhangela uqulathe ibinzana elichanekileyo olikhethileyo. Ungaquka amagama phambi nasemva kwebinzana. Usenakho ukufikelela kubaphulaphuli abaninzi usebenzisa olu hlobo lokujolisa.
Ukuhambelana kwebinzana kufuna ukuba usebenzise igama elingundoqo intsingiselo kumbuzo wakho, kwaye ikuvumela ukuba ubandakanye isicatshulwa esongezelelweyo kwintengiso yakho. Uhlobo lomdlalo alusayalelwa ngokungqongqo, njengoko umatshini wokufunda weGoogle ulungile ngokwaneleyo ukwahlula ukuba ulungelelwaniso lwegama lubalulekile okanye hayi. Kuyafana nomdlalo obanzi kuba ungasebenzisa ibinzana lomdlalo ukubonisa iintengiso kubantu abafuna amagama aphambili ahambelanayo.
Ukuze kusetyenziswe ibinzana elihambelanayo, kufuneka uqale uqinisekise ukuba amagama akho angundoqo anevolumu eyaneleyo yokukhangela. Ukusebenzisa ukuhambelana kwegama elingundoqo elisondeleyo kuya kwandisa ukufikelela kwakho kwaye kukunike amandla okujolisa amagama angundoqo anomthamo ophantsi wokukhangela. Olu hlobo lokudibanisa lunyanzela abathengisi bokukhangela ukuba banakekele ngakumbi kwisicwangciso sabo se-SEM kunye nokuphucula.
Emva koko, ungasebenzisa amagama angundoqo angakhiyo. Izichasi ezihambelana nebinzana zongeza a “” ukuya ekuqaleni nasekupheleni kwegama. Umzekelo, ukuba usebenzisa +idatha +inzululwazi, awuzukubona iintengiso ukuba kukho umntu okhangelayo “entsha” okanye “entsha.” Izichasi zomdlalo wamabinzana zikwaluncedo ekuthinteleni amagama angundoqo omdlalo.
Kukho iintlobo ezintathu eziphambili zeengqungquthela zebinzana eziphambili ezikhoyo kwi-Adwords: umdlalo obanzi, ibinzana elihambelanayo, kunye nomdlalo wokwenene. Unokukhetha olona hlobo lomdlalo lubalaseleyo ngokuxhomekeke kwiimfuno zeshishini lakho. Ukuba awufumani ziphumo ezilungileyo kunye nomdlalo obanzi, unganciphisa amagama akho angundoqo ukuze ahambelane namabinzana. Unokubandakanya ukwahluka okusondeleyo okanye izithethantonye ukuze ucuthe umthamo wakho wokukhangela.
NgoSeptemba, UGoogle utshintshe i-algorithm yePrase Match ukuze ichaneke ngakumbi. Ngoku, xa usebenzisa iPrase Match, Iintengiso zakho aziyi kuhambelana namabinzana nje, kodwa ukwahluka kwaloo magama. Oku kuthetha ukuba intengiso yakho iya kufaneleka ngakumbi kwi-niche yakho.
Ukuba ufuna ukufumana iindwendwe ezininzi kwindawo yakho, kufuneka ukhethe amagama angundoqo anevolumu yokukhangela ephezulu. Umthamo wokukhangela unokufunyanwa ngokujonga ukuba zingaphi uphando olufunyanwa likota ngenyanga kwiinyanga ezilishumi elinambini zokugqibela. Emva koko, jonga kukhuphiswano lwelo gama lingundoqo: bangaphi abathengisi abakhuphisanayo ngegama elifanayo elingundoqo kwaye yintoni ixabiso labo-ngokuchofoza. Olu lwazi lubalulekile xa ucwangcisa iphulo lakho le-SEM.
Amagama angundoqo anevolumu yokukhangela ephezulu abonisa ukuba abathengi bakho bafuna ulwazi kwisifundo esithile. Aba bathengi banokujikela kuGoogle ukufumana iimpendulo kwimibuzo yabo. Ukusebenzisa amagama angundoqo okukhangela aphezulu kuya konyusa izinga lenjini yokukhangela indawo yakho kunye nokwazisa ngophawu. Ukwengeza, kuya kukunceda ukuba ufumane i-traffic eninzi.
Nangona kunjalo, ayingawo onke amagama angundoqo anevolumu yokukhangela ephezulu asebenzayo kwiphulo lakho. Umzekelo, umkhankaso wokuhlinzwa kwamehlo we-laser awunakuzuza kumagama angundoqo omthamo wokukhangela. Okuchasene, iphulo letawuli yephepha liya kuxhamla kumthamo ophantsi wokukhangela. Ukwengeza, amagama angundoqo omthamo wokukhangela aphantsi kulindeleke ukuba abe nokhuphiswano oluncinci. Oku kuthetha iinguqu ezingcono.
Amagama angundoqo anevolumu ephezulu ahlala ebiza kakhulu kunamagama angundoqo aphantsi, kodwa baya kukufumana itrafikhi engakumbi. Nangona kunjalo, kufuneka ukhumbule ukuba amagama angundoqo aphezulu anokhuphiswano oluphezulu kunamagama angundoqo aphantsi. Ukwengeza, amagama angundoqo anomthamo ophezulu kunzima ukuwabeka. Nangona kunjalo, bayixabisa imali eyongezelelweyo ukuba unokuluphumelela ukhuphiswano.
Enye indlela yokufumana amagama angundoqo aphezulu kukusebenzisa isicwangciso segama elingundoqo. Ikuvumela ukuba ukhangele ukuhluka kwamagama angundoqo afanelekileyo kwishishini lakho. Umcwangcisi wegama elingundoqo unikezela ngeendlela zokucoca ukuze ukwazi ukungabandakanyi amagama angundoqo asele esetyenziswe kwi-Adwords. Ngamagama angundoqo anomthamo ophezulu, unokusebenzisa isixhobo sophando segama elingundoqo.
Ukufumana amagama angundoqo anevolumu yokukhangela ephezulu, kufuneka wazi ukuba bangaphi abantu abakhangela ezo meko kuGoogle nyanga zonke. Oku kuya kukunceda wenze isigqibo sokuba yeyiphi na amagama angundoqo oza kujoliswa kuwo kwaye uwasebenzisele ukwenziwa ngcono kwewebhusayithi yakho.
Kule minyaka yangoku, UGoogle uye wasusa ezinye izithintelo kwibhidi kwimiqathango ephawulweyo kwimikhankaso ye-Adword. Oku kuvumela iibrendi ukuba zibonise iintengiso zazo kwiziphumo zophendlo xa umthengi onokubakho ekhangela igama lebhrendi. Nangona kunjalo, kukho izikhokelo ekufuneka uzigcine engqondweni xa ubhida kwimigaqo yophawu lwentengiso.
Ekuqaleni, ungasebenzisi amagama aphawulweyo kwikopi yakho yentengiso. Ukuba wenjenjalo, usengozini yokwaphula imigaqo-nkqubo yophawu lwentengiso. Ukusebenzisa amagama aphawulweyo kwikopi yakho yentengiso kuya kubangela ukuba intengiso yakho ibonakale kwiziphumo zophendlo lukaGoogle njengomntu okhuphisana naye.. Kwakhona kukwaphulwa kwemigaqo-nkqubo yophawu lwentengiso kwaye kunokukhokelela kwisikhalazo esivela kwinkampani ephethe uphawu. Ukuphepha nayiphi na impembelelo yomthetho okanye yokuziphatha, qiniseka ukuba ubabeke esweni abantu okhuphisana nabo’ Umsebenzi we-Adwords. Ukuba uqaphela ukuba umntu okhuphisana naye ebebhida kumagama eebhrendi zabo, ungathatha iindlela ezifanelekileyo ezihlawulweyo kunye nezaphilayo zokunciphisa umonakalo.
Ngelixa iibhidi zentengiso zinokunciphisa kakhulu i-organic traffic, basenokuba nefuthe elibi kumava abathengi. Iintengiso zabo ziya kuboniswa ecaleni koluhlu lwezinto eziphilayo kwaye zingabangela amava ahluphekileyo kubathengi. Yiyo loo nto iibhrendi kufuneka zithathele ingqalelo ukukhawulelana nebhidi yophawu lwentengiso. Ezi zithintelo zinokususela kwisithintelo esipheleleyo sokubhida kumagama angundoqo anegama ukuya kwimiyalelo ethile malunga nokuba ngawaphi amagama angundoqo avumelekileyo. Unako kwakhona ukunciphisa izithuba zentengiso kunye nejografi ukunqanda abantu okhuphisana nabo ekubhideni ngokwemiqathango yakho ephawulweyo..
Ukuba awuqinisekanga ukuba ungabhida okanye hayi kwigama eliphawulweyo, qhagamshelana noGoogle kwaye ufumane ikopi yemiqathango ephawulweyo. Unokukwazi ukusebenzisa le migaqo kwiintengiso zakho njengamagama angundoqo kunye nobungqina boluntu. Kodwa ukuba unenkxalabo malunga nokwaphulwa komthetho, emva koko uqhagamshelane nomntu olawula iakhawunti yakho kwaye ubuze ngamalungelo akho.
Ukuba umntu okhuphisana naye usebenzisa uphawu lwakho lokuthengisa, ungafuna ukungenisa isikhalazo sokwaphulwa kophawu lwentengiso kuGoogle. Liqhinga eliyingozi kuba linokulimaza amanqaku akho asemgangathweni kwaye linyuse iindleko zakho ngokuchofoza. Ukuba awufuni ukubeka emngciphekweni wokumangalelwa, unokufuna ukujonga ukongeza igama elingundoqo elibi kwiakhawunti yakho ye-Adwords endaweni yoko.
