Tag: Adwords

AdWords is a pay-per-click advertising platform that allows you to create campaigns and choose keywords that are relevant to your business. Chinhu chakashata ndechekuti inogona kudhura. Zvisinei, kana zvaitwa zvakanaka, inogona kukupa iwe yemhando yepamusoro yevatengi base. Iyo zvakare inzira yakanaka yekusimudzira bhizinesi rako uye kugadzira inotungamira.

Adwords inobhadhara-per-click (PPC) advertising platform

Pay-Per-Click (PPC) advertising inzira yekushambadzira painternet inoita kuti vatengesi vabhadhare chete kana mushandisi adzvanya pane yavo ad.. Zvishambadzo zvinoonekwa muchikamu chinotsigirwa cheinjini yekutsvaga peji, uye vashambadziri vanobhidha zvinoenderana nekwavanofunga kukosha kwekudzvanya. Anonyanya kufarirwa PPC ekushambadzira mapuratifomu ndiGoogle Ads uye Bing Ads. Kune zvakare zvirongwa zvinopihwa neYahoo! Tsvaga Marketing, Facebook, nemamwe mawebhusaiti.

Pay-per-click advertising ine akati wandei mabhenefiti kumabhizinesi. Kune imwe, PPC ads inogona kutanga kugamuchira mabhatani nekukurumidza. Nepo ivo vachifanira kubvumidzwa nepuratifomu vasati vaoneka, nzira iyi inongotora maawa mashoma. Kana yabvumirwa, ivo vanogona kubva vatanga kuoneka mumaokisheni uye kugamuchira mabhatani.

Kana wangogadzira mushandirapamwe, unogona kusarudza chaiwo mazwi akakosha kuti aoneke mune ad. Kushambadzira kwePPC kunoshanda zvakanyanya kana mazwi ako akakosha kune vateereri vauri kuyedza kunanga. Keywords ndiyo inonyanya kukosha chikamu chePPC uye batanidza vashambadziri nevateereri vavo. Mazwi akakosha ndiwo abstractions ehuwandu hwakakura hwemibvunzo yekutsvaga. Vanofananidza kutsvaga nekunyanya kana kushoma chaiko.

Imwe bhenefiti huru yePPC ndeye kuchinjika kwainopa. Zviri nyore kubatidza nekudzima shambadzo dzako uye kugadzirisa bhajeti yako. Iwe unogona zvakare kudzora mutengo pakudzvanya, zuva nezuva kana pamwedzi. Mishandirapamwe yakanakisisa ndiyo inoenderana nehuwandu hwemari inoshandiswa kune zvakabuda.

PPC inzira yekudzokorora, saka iwe unozofanirwa kunatsa uye kuwedzera yako kiyi yezita runyorwa pazvinenge zvichidikanwa. Izvi zvichakubatsira kuti udzivise kutambisa mari nekutarisa mazwi akakosha anoenderana nevateereri vako. Semuyenzaniso, kana uchida kunanga vateereri veko, unogona kugadzira mushandirapamwe wakatenderedza aya mazwi akakosha uye nekukwidziridza mabhidhi ako kuti asvike vanhu vazhinji. Iwe unozodawo kupatsanura mishandirapamwe yako kuita mapoka madiki ekushambadzira kuti iwe uwedzere yako yekudzvanya-kuburikidza nechiyero uye kukwiridzira yako Quality Score..

PPC advertising inzira yakakurumbira yekushambadzira. Chinangwa chemushandirapamwe wePPC ndechekuunza ruzivo rwemhando yako kana chigadzirwa. The ads, ayo anoratidzwa pamawebhusaiti anotendera kuratidza ads, zvinoratidzwa kune vashandisi vanozadzisa zvakanangwa maitiro. Nerudzi urwu rwekushambadzira, iwe unogona zvakare kutengesa kune vashandisi vakamboshanyira webhusaiti yako. Izvi zvinokutendera kuti uratidze kushambadza zvinopihwa kana zvakakosha zvideredzwa kune vanhu vangave vasina kutendeuka neimwe nzira.

It triggers a live auction

If you have an ad set to display on the first page of Google, iwe unogona kunge uchinetseka kuti ungahwina sei mhenyu auction. Pane nzira dzakawanda dzekuita izvi, kusanganisira nekuwedzera ad extensions. Aya ma-add-on anokubatsira kuti ad yako inakidze uye inyanyoenderana nemutsvaki. Mamwe mashoma ekuwedzera aya anosanganisira nhamba yefoni, mamwe ma link, uye ruzivo rwenzvimbo.

It allows marketers to pick keywords that are most relevant to their business

In order to get the best results from Adwords, zvakakosha kuti usarudze mazwi akakosha ebhizinesi rako. Danho rokutanga nderokuona kuti vateereri vako vari kutsvagei. Kana vatengi vako vachitsvaga chigadzirwa chakafanana nechako, zvine musoro kuvanangisa nemazwi akakosha. Imwe matipi anobatsira ndeyekuvaka yako ad campaign yakatenderedza chigadzirwa chimwe chete. Izvi zvichaita kuti zvive nyore kuve wakananga nemashoko ako makuru.

Pakusarudza mazwi makuru, ramba uchifunga kuti dzinofanirwa kunge dzine hukama zvakanyanya kune zvigadzirwa kana masevhisi anopihwa nebhizinesi rako. Izvo zvine hukama zvakanyanya mazwi ako akakosha kune bhizinesi rako, zvakanyanya mukana wekuwana kudzvanywa. Nhanho inotevera ndeyekuona kuti ndedzipi mhando dzemitambo dzakakodzera mazwi ako makuru. Mhando dzemutambo dzinosiyana zvichienderana nekuti Google inoenderana sei nemazwi ako akakosha. Semuyenzaniso, mutambo chaiwo ucharatidza ads kana mushandisi achitsvaga rimwe izwi kana chirevo.

It can be expensive

Google AdWords can be expensive, kunyanya kana uri kutengesa zvinhu zvinodhura kana masevhisi. Mutengo wekudzvanya kamwe chete unogona kubva $5 ku $50, zvichienderana neindasitiri. Zvisinei, iwe unofanirwa kucherechedza kuti havasi vese vanodzvanya pane ako ads vanotenga chero chinhu. Chiyero chekushandura che 3% kana kupfuura zvinonzi zvakanaka.

AdWords inogona kudhura, uye iwe unofanirwa kuve nechokwadi chekuti imwe neimwe yekushambadzira kwako iri kuburitsa mibairo yepamusoro. Semagumo, iwe unofanirwa kungwarira zvakanyanya paunenge uchiisa bhajeti yako. Zvakanakisa kutanga zvishoma uye kuyedza ads yako usati washandisa mari yakawanda. Professional AdWords manejimendi masevhisi vanopa havasvetukira mumakampeni matsva ane mabhajeti makuru. Izvi zvinodaro nekuti vanonzwisisa kuti mushandirapamwe wega wega wakasiyana uye une vateereri vayo.

Izvo zvakakoshawo kuyeuka kuti PPC uye SEO inogona kushandiswa tandem. Semuyenzaniso, PPC inogona kuzadza mapeji ekuonekwa kweSEO kana kusimbisa maitiro eiyo yakanaka SEO mushandirapamwe. Kana zvikaitwa nemazvo, PPC inogona kupeta kaviri kuvapo kwechigadzirwa chako kune akakosha-akakosha mazwi. Sezvo account yako ichikura, pfungwa idzi dzichava dzakanyanya kukosha.

Pane akati wandei matanho aunogona kutora kuti ukwidzise yako Adwords mushandirapamwe. These include determining a reasonable maximum cost per click, kutsvaga mazwi makuru, uye kushandisa kupatsanura kuyedza kukwidziridza mutengo wako pakudzvanya. Mushure mekunge mapedza matanho aya, wagadzirira kutanga kusimudzira webhusaiti yako. Danho rinotevera nderekufunga mabhedha kune yega yega ad.

Mari yekudzvanya

The cost per conversion for Adwords advertising can vary a great deal. Mutengo wepakati pekushandura unogona kudarika 2% kune mamwe maindasitiri nepo angave akadzikira kune mamwe. Mutengo wega wega wekutendeuka unogona zvakare kukanganiswa neavhareji mutengo wezvigadzirwa nemasevhisi. Kuti utarise mutengo wako pane shanduko, shandisa chishandiso seGoogle Sheets kurekodha zvabuda. Nenzira iyi, unogona kuona chaizvo mari yaunoshandisa pamishandirapamwe yako uye kugadzirisa zvinodiwa.

Chekutanga, unofanira kuona keyword kana chirevo chaunoda kushambadza. Kutsvaga mazwi akakosha uye kukwikwidza kwavari kuchakubatsira kuona kuti imarii yaungashandisa pakudzvanya. Kana iwe uchida kuwedzera CPC yako, ita shuwa kuti unosarudza zvine mwero kutsvaga kiyi kiyi ine chekuita nebhizinesi rako.

Imwe matipi makuru ekuwedzera kudzoka kwako pakudyara ndeye kushandisa refu muswe keywords. Aya mazwi akakosha ane yakaderera vhoriyamu yekutsvaga asi chiratidzo chakajeka chekutsvaga chinangwa. Nekushandisa mazwi makuru emuswe murefu, unogona kuderedza mari yekushambadzira. Semuyenzaniso, kana uri kutengesa mazororo ekurenda muTampa, you might want to target phrases such as “rent vacation rentals Tampa.” Pamusoro pe, iwe unozoda kukoshesa kutsvaga zvine chekuita neindasitiri yako kuti uwedzere kushanda kweboka rako rekushambadza. Mutengo wekudzvanya kweAdwords uchasiyana neshoko rakakosha, industry, uye nzvimbo. Kazhinji kazhinji, mutengo wepakati pekudzvanya kwemazwi akakosha kubva $1 ku $2 kana kushoma pamanetiweki ekutsvaga uye netiweki yekuratidzira. Unogona kuverenga zviri nyore mutengo pakudzvanya kwechero izwi rakakosha kana chirevo nekuwedzera mutengo wakakwana weadhi yako nenhamba yenguva yainodzvanywa..

Paunenge wasarudza bhajeti yako, danho rinotevera nderokuona mari yako yakawanda yekudzvanya (CPC). Nekushandisa yakanyanya CPC, unogona kukwidziridza mushandirapamwe wako kuti uwedzere kutendeuka kwako. Nenzira iyi, iwe unozokwanisa kuenzanisa mutengo weakabhadharwa kushambadzira kushambadzira kune mari inowanikwa. Izvi zvichakubatsira kuti usarudze kuti ndeipi ad mhando yakanakira bhizinesi rako uye kugadzirisa bhajeti rako zvinoenderana.

Mutengo wekudzvanya kweAdwords advertising unoenderana nekuti inokwikwidza sei indasitiri yako. Kana mazwi ako makuru achikwikwidza, iwe unogona kuwana chinzvimbo chepamusoro kupfuura kana iwe uchikwereta pane yakakwira-vhoriyamu keyword. Asi ramba uchifunga kuti yakaderera CPC haireve yakaderera mhando. Chibodzwa chemhando yakanaka chinogona kukonzera kudzikiswa kwekusvika 50% mumutengo wekuti tinya.

Cost per click max

Getting the most out of your Adwords campaign means knowing how much you can afford to spend on it. Nepo iwe uchifanira kuchengeta chivharo pamutengo wega wega, unofanirawo kufunga zvimwe zvinhu zvinogona kukanganisa mushandirapamwe wako. Semuyenzaniso, kana vakwikwidzi vako vane yakaderera bhidhi, unogona kusakwanisa kurova CPC yavo.

Imwe nzira yekudzikisa yako yakanyanya mutengo pakudzvanya ndeye kuyedza kuita kwead yako. Kana ad yako ine high conversion rate, isa CPC yako yepamusoro kuitira kuti yakawanda inokwanisa traffic inodzvanya pairi. Izvi zvinozopedzisira zvawedzera purofiti yako. Zvisinei, hazvisi nyore kuseta mutengo wakakura pane kudzvanya muAdwords.

Imwe nzira yekudzikisa yako AdWords mutengo ndeye kushandisa refu muswe keywords. Aya mazwi makuru ane huwandu hwekutsvaga hushoma, asi chinangwa chekutsvaga chakajeka. Unogona kutiza nemutengo wakaderera pakudzvanya kana ukakwanisa kushandura vashanyi ivavo kushumiro yakazara. Iwe unogona zvakare kushandisa iyo Google Traffic Estimator kuti uone kuti imarii inodhura kusvika kune matatu epamusoro ad zvinzvimbo..

Kuti uderedze mutengo wema ads ako, iwe unofanirwa kufunga nezve kuwedzera mhando yemhando ye ad yako. Izvi zvichabatsira Google kuona kuti ad yako yakakodzera sei kune vateereri vako. Kushambadza kwemhando yepamusoro kuchave nemutengo wakaderera pane pakudzvanya uye inokupa iwe nzvimbo iri nani mumibairo yekutsvaga.

Imwe nzira yekudzikisa mutengo wako pakudzvanya kudzikisa bhidhi yako. Google Ads inoshanda sekutengesa uye kubhidha kwako ndechimwe chezvinhu zvakakosha. Vanhu vazhinji vari kubhidha pa keyword, iyo yakakwira mutengo pakudzvanya ichave. Zvisinei, kana iwe uchida kuwedzera bhidhiyo yako, unogona kuwedzera mikana yako yekuwana yakanakisa Ad chinzvimbo.

Cost per click split testing

To split test ads in Google Adwords, unogona kusarudza maviri kana anopfuura ad seti uye enzanisa kuita kwavo. Chinokosha ndechekuona kuti mutsauko pakati pemaseti maviri ad wakakosha. Izvi zvinogona kuitwa nekushandura maURL ekuratidzira kana misoro yeeseti ad.

Unogona kuyedza zvinopfuura chinhu chimwe panguva imwe chete, asi izvi zvinogona kuratidza kuti zvinodhura. Semuyenzaniso, Kuedza mifananidzo yakawanda kunoreva kumhanya mazana emhando dzakasiyana. Izvi zvinoreva kuti iwe unozopedzisira wava nemashambadziro mazhinji asina kusvika. Saizvozvo, unofanira kukoshesa bvunzo.

Mashambadziro ekushambadzira muFacebook anogona kupatsanurwa kuita mapoka maviri zvichienderana nevateereri. Boka rokutanga rinogamuchira 80% yebhajeti yako, nepo boka rechipiri richigamuchira 20% zvayo. Nenzira iyi, iwe uchawana nhamba imwechete yekudzvanya mune yega yega ad set. Izvi zvinogona kubatsira zvakanyanya kana uri kuyedza kuenzanisa vateereri vaviri.

Kupatsanura kuyedzwa zvakare kunobvumidza iwe kuyera kuita kweakasiyana ads kuti uone kuti ndeipi iri nani. Pamusoro pe, unogona kuronda kudzoka pakudyara. Split yekuyedza software inogona kurekodha akati wandei metrics, uye iwe unofanirwa kutarisa pamametric anoenderana nebhizinesi rako. Semuyenzaniso, kana uri kutengesa chigadzirwa, zvakakosha kuti uongorore kuti ndeapi masosi emigwagwa anofambisa mari.

Chimwe chinhu chakakosha pakuyedza kupatsanura yako ads tsananguro yako yekushambadzira. Uyu ndiwo mukana wako wekumira kubva kune vakwikwidzi vako. Zvinogona kuyedza kutevedzera ad yemukwikwidzi wako, asi zvakakosha kuve nechokwadi chekuti uri kupa chimwe chinhu chakasiyana uye chakanaka. Zvikasadaro, unogona kutambisa mari yako.

Iwe unozofanirwa kumhanyisa bvunzo kwemazuva mashoma kana mavhiki usati waongorora zvabuda. Ita shuwa yekutarisa kuiswa kwekushambadzira kwenguva yakati rebei. Kana iyo ad iri panzvimbo isiri iyo, mhinduro dzako dzinogona kunge dzakarerekera divi rimwe chete. Izvi zvinogona kuitika kana bhidhiyo yako yakaderera zvakakwana.

Avhareji CPC yeAdwords paGoogle yekutsvaga network ndeye 2.70%, asi inogona kusiyana zvakanyanya zvichienderana neindasitiri. Semuyenzaniso, muchikamu chezvemari, mutengo wepakati pekudzvanya ndiko 10%, uchiri mu e-commerce indasitiri, ishoma pane 2%. Kana iwe uchida kuita zvakanyanya kubva kune yako Adwords mushandirapamwe, iwe unozoda A / B kupatsanura bvunzo dzakasiyana vhezheni yako ad kopi. Nenzira iyi, unogona kuona kuti ad kopi yako yakagadziridzwa kuti tinya-kuburikidza nechiyero, kuderedza CPC yako.

Keyword research

Keyword research is a vital step in creating an effective Adwords campaign. Iyi nzira inotanga nemhodzi keyword, kana mutsara mupfupi unotsanangura chigadzirwa kana sevhisi. Iri izwi rakakosha richawedzera kuva repamusoro-level runyorwa rweakabatana keywords. A keyword research tool senge Google Keyword Planner inobatsira mukuita uku nekuti ichakubvumidza kuti uone kuti kangani izwi rakakosha rakatsvakwa..

Chimwe chezvinhu zvinonyanya kukosha kufunga kana keyword kutsvaga iri keyword chinangwa. Kana izwi guru richishandiswa nechinangwa chisina kunaka, hazvizounzi zvibereko zvinodiwa. Semuyenzaniso, chinangwa chekutsvaga keke remuchato chakasiyana zvachose nekutsvaga zvitoro zvekeke remuchato muBoston. Iyo yekupedzisira ndiyo chinangwa chakanyanya.

Chinangwa chekutsvagisa mazwi akakosha kunzwisisa zvinodikanwa uye zvinodiwa zvevangangodaro vatengi uye kuvapa mhinduro kuburikidza nekutsvaga injini yakagadziridzwa zvemukati.. Kushandisa Google's keyword tool, iwe unogona kuona kuti ndeapi mazwi makuru anozivikanwa uye anoenderana niche yako. Paunenge uchinge waona iwo akanakisa mazwi makuru, nyora zvemukati zvinopa kukosha chaiko kune vashanyi vako. Sezvo mutemo mukuru, nyora sokunge uri kutaura kune mumwe munhu.

Keyword research chinhu chakakosha cheSEO. Kuziva kuti ndeapi mazwi akakosha ekunongedza kune yega yega chidimbu chemukati achakubatsira iwe kukwirisa webhusaiti yako kune yekutsvaga injini uye kukwezva yakanyanya traffic.. Muchidimbu, keyword research inokuchengetedza nguva nemari. Iwo anonyanya kukosha mazwi ezvinyorwa zvako, zviri nani ichaita mumitsva yekutsvaga mhinduro.

Kushandisa mazwi akakosha ekutsvagisa maturusi anogona kukubatsira iwe kukudziridza kwakanangwa mishandirapamwe uye kuve nechokwadi chekudzoka kwakanyanya pane yako yekushambadzira bhajeti. Semuyenzaniso, iyo Google Keyword Planner chishandiso chikuru chekukubatsira kuona kuti ndeapi mazwi makuru ekunongedza, uye kuti izwi rimwe nerimwe rakakosha richaita marii. Kushandisa chishandiso ichi kunokupawo mazano emamwe mazwi akakosha uye kukubatsira kuvaka mushandirapamwe uri nani.

Pane zvakawanda zvakasiyana zveGoogle AdWords, from the keyword research process to the bidding process. Kunzwisisa imwe neimwe yenzvimbo idzi kwakakosha pakuita mushandirapamwe unobudirira. Muchikamu chino tichaenda pamusoro pezvimwe zvezvinhu zvakakosha zvekuchengeta mupfungwa. Isu tichakurukurawo maitiro ekutevera mhedzisiro yemashambadziro ako ekushambadzira, kusanganisira kutendeuka kutevera.

Google AdWords

If you have an online business, ungangoda kusimudzira zvigadzirwa zvako kuburikidza neGoogle AdWords. Iyo sisitimu ine akati wandei maficha anotendera iwe kuti ugadzirise ads ako kune chaiwo vateereri huwandu uye zvigadzirwa. Semuyenzaniso, unogona kushandisa Site-Targeting kuratidza kushambadzira kwako kune vanhu vakatoshanyira saiti yako. Izvi zvinowedzera shanduko yako.

Google AdWords iwebhu-yakavakirwa kushambadzira chikuva iyo inokutendera iwe kuisa mabhena ads, text ads, uye zvigadzirwa rondedzero ads. Ndiyo network yakakura kwazvo yekushambadzira munyika, uye ndiyo imwe yenzvimbo huru dzemari yeGoogle. Heino mashandiro ayo: Kana mumwe munhu akaisa izwi rakakosha muGoogle, iyo AdWords system yekambani inoratidza kushambadzira kunoenderana nemazwi akakosha.

Kana mumwe munhu akadzvanya pane ad yako, uchabhadhara imwe mari. Huwandu hwauno bhidha pakudzvanya hunoenderana nekuti ad yako inoenderana sei nemutsvagi. Iyo inonyanya kukosha ad yako ndeyemutsvagi, iyo ad yako ichakwira kumusoro. Google inopawo mibairo yemhando yepamusoro kushambadzira nemutengo wakadzikiswa.

Kana wangosarudza vateereri vako, unogona kugadzira mushandirapamwe. Sarudza mazwi akakosha anoenderana nechigadzirwa chako kana sevhisi, gadzira akawanda ad mapoka, uye isa misoro miviri, ad text, uye ad extensions. Kana wapedza ad yako, iwe unofanirwa kuiongorora kuti uone kuti iri kuita sezvaunoda.

Iyo Google Keyword Planner chishandiso chikuru chekutsvaga mazwi akakosha ane chekuita nebhizinesi rako. Inopawo ruzivo rwemakwikwi kuitira kuti iwe ugone kuita sarudzo ine ruzivo rwekuti ndeapi mazwi akakosha ekubhadharisa. Ichi chishandiso chakasununguka kushandisa, asi unofanira kuva neakaundi neGoogle kuti uishandise. Ichakupawo iwe nekiyi yeinofungidzirwa mutengo mukuiswa kwekushambadzira, iyo inogona kubatsira zvakanyanya mumushandirapamwe wako weGoogle AdWords.

Google AdWords chishandiso chiri nyore asi chinoshanda chekushambadzira chigadzirwa kana sevhisi yako. Iwe hauzodi bhajeti hombe kuti utange neAdWords, uye iwe unogona kunyange kuseta bhajeti yezuva nezuva. Iwe unogona zvakare kunanga ako ads kuti aratidze chete mune mamwe maguta nematunhu. Izvi zvinogona kubatsira chaizvo makambani ebasa remumunda.

Keyword research

Keyword research is critical in your advertising campaigns. AdWords keywords anofanirwa kutariswa pane yakakwirira-chinangwa mazwi. Aya mazwi akakosha anofanirawo kutengwa nemutengo zvine musoro. Pamusoro pe, vanofanira kuiswa pamwechete mumapoka maduku. Nhanho inotevera mukutsvagisa mazwi akakosha ndeyekuisa iwo mazwi makuru mumapoka ad. Kunyange zvazvo iri rinogona kuva basa rakaoma, chinhu chakakosha.

Keyword research chikamu chakakosha cheSEO, kwete chete yako Adwords mishandirapamwe asi yemukati yekubatanidza nhungamiro zvakare. Iwe unogona kazhinji kutanga neGoogle Keyword Planner, asi ita shuwa kuti iwe unoshandisa akakosha mazwi kana iwe unozopedzisira uine boka remashoko makuru asina hukama ari kushandiswawo nezviuru zvemamwe mawebhusaiti..

Keyword research yakakosha panguva yekutanga yemushandirapamwe wako, nekuti ichakubatsira iwe kuseta zvinonzwisisika bhajeti zvinotarisirwa uye kuwedzera mikana yako yekubudirira. Iwe unozoziva zvakare kuti mangani mabhatani ekutarisira kune yako bhajeti. Zvisinei, zvakakosha kuyeuka kuti mutengo pakudzvanya unogona kusiyanisa zvakanyanya kubva pakiyi izwi kune kiyi uye indasitiri kune indasitiri.

Paunenge uchitsvaga keyword research, zvakakosha kuziva vateereri vako uye zvavari kutsvaga. Nekuziva chinangwa chevateereri vako, unogona kunyora zvirimo zvinogadzirisa zvavanoda. Google's keyword tool inogona kukubatsira kuziva anonyanya kufarirwa mazwi. Kugadzira chirongwa chemukati chinokwezva vaverengi, iva nechokwadi chekuvapa kukosha kwechokwadi. Edza kunyora zvirimo sekunge uri kutaura nemunhu chaiye.

Keyword yekutsvaga yeAdwords mishandirapamwe inogona kuve yakaoma. Kunyangwe iwe uri kuita mushandirapamwe uine bhajeti diki kana bhajeti hombe, keyword research yakakosha pakutsvaga kwakabhadharwa. Kana usiri kuita keyword research nemazvo, unogona kupedzisira wapambadza mari uye uchirasikirwa nemikana yekutengesa.

Bidding process

Bidding on Adwords campaigns can be a tricky process. Iwe unofanirwa kusarudza mazwi akakosha anoenderana nekopi yekushambadzira. Uyezve, iwe unofanirwa kuenzanisa iyo ad kopi nechinangwa chemutsvagi. Izvi hazvisi nyore kuwana nekubhidha otomatiki. Zvisinei, kune nzira dzinogona kuita kuti zvive nyore.

Manual CPC kubhidha isarudzo iyo vatengesi vanoisa yavo mabhidhi. Zvisinei, nzira iyi inotora nguva uye inogona kuvhiringidza kune vatsva. Mano otomatiki ekubhidha anoshandisa data rekare kuti vatsigire mabhidhi avo. Aya mabhidhi akavakirwa pakuita kwekare uye anogona kunge asingafungi nezve zviitiko zvichangoburwa.

Iyo yakanyanya mutengo-pa-kudzvanya (CPC) for each advert is based on the advertisers’ maximum bid. Zvisinei, iyi haisi nguva dzose CPC chaiyo. Izvi zvinoreva kuti kune akasiyana mutengo-pa-yekuwanikwa kune akasiyana ads. Nekunzwisisa mutengo wakakwana wekutendeuka kwega kwega, iwe unogona kunyorera yepamberi yekubhidha zano kuti uwane iyo yakanyanya kuwanda yeshanduko nemari shoma yemutengo. Iyo yakanyanya kukwirisa mabhidhiti zano ndeiya inofunga iyo yakazara yekutora mutengo (TAC) kushandurudzo dzakasiyana.

Paunenge wasarudza mazwi ako makuru, danho rinotevera nderekusarudza yakanyanya kubhidha pakudzvanya pane yega yega keyword. Google inozoisa izwi rega rega rakakosha kubva kuaccount yako kuenda muoction neiyo yakanyanya bhidhi yawakazvisarudzira. Kana chikumbiro chako chaiswa, iwe uchave nemukana wekusarudza iyo yepamusoro bhidhi pakudzvanya kune yako ad uye uwane iyo pane peji rekutanga.

Iwe zvakare unozoda kufunga nezve yako keyword nhoroondo. Kushandisa chishandiso chakaita sePPExpo inzira yakanaka yekuongorora yako kiyi yekubhidha zano uye uone kuti iri kukushandira sei.. Iyi sevhisi ichakubatsira kuona kuti ndeapi mazwi akakosha ane mukana uri nani wekunyorwa mukutsvaga kweGoogle pane mamwe.

Imwe nzira yekuvandudza CPC ndeyekuwedzera nhamba yekuona uye kupindirana kwewebsite yako. Iyi ndiyo nzira inoshanda kwazvo yekubhidha yekuwedzera maonero.

Shanduko yekutevera

Once you’ve set up Adwords conversion tracking, unozogona kuongorora mhedzisiro yeads yako kuti uone kuti ndeapi macampaign anonyanya kushanda. Zvisinei, zvakakosha kuti uzive kuti pane matanho mashoma aunofanirwa kutora kuti uwane zvakanyanya kubva mukutendeuka kwako kutsvaga. Chekutanga, unofanira kutsanangura zvaunoda kutevera. Semuyenzaniso, kana iwe uchitengesa zvigadzirwa online, ungangoda kutsanangura kutendeuka senguva ipi neipi munhu anotenga. Ipapo iwe unofanirwa kuseta kodhi yekutevera kurekodha shanduko yega yega.

Kune marudzi matatu ekutendeuka kwekutevera: zviito zvewebhusaiti uye kufona. Zviito zvewebhusaiti zvinosanganisira kutenga, sign-ups, uye kushanya kwewebhusaiti. Nharembozha dzinogona zvakare kuteverwa kana mumwe munhu akadzvanya panhamba dzenhare mushambadziro kana kushandisa nhamba yefoni yewebhusaiti. Mamwe marudzi ekutendeuka ekutevera anosanganisira mu-app zviito, app installs, uye kutenga mumapurogiramu. Idzi inzira dzese dzekuona kuti ndeapi macampaign ari kuunza zvakanyanya kutengesa, uye izvo zvisiri.

Google AdWords conversion tracking inokubatsira kuyera budiriro yechishambadzo chako nekukuratidza kana vashanyi vakaita chiito mushure mekudzvanya pairi.. Ruzivo urwu runobatsira mukuvandudza mashandiro ekushambadzira kwako uye kunzwisisa vateereri vako zvirinani. Uyezve, zvinokutendera kuti udzore bhajeti yako yekushambadzira.

Paunenge uchinge wamisa Adwords shanduko yekutevera, uchakwanisa kuongorora mushandirapamwe wako uye kuenzanisa mibairo yako nebhajeti yako. Kushandisa ruzivo urwu, unogona kugadzirisa mishandirapamwe yako uye kugovera zviwanikwa zvinobudirira. Uyezve, iwe unozogona kuona anonyanya kushanda mapoka ekushambadzira uye kukwidziridza ads ako. Izvi zvichakubatsira iwe kuvandudza ROI.

Iwe une akawanda eAdWords macampaign ari kuita kamwechete. You want to make sure that each one of these campaigns is bringing in the most traffic for your website. Ndiko uko Ad Groups uye mazwi akakosha anotanga kutamba. Pane nzira dzakawanda dzakasiyana dzekunongedza vateereri vakasiyana nema ads ako, uye kune nzira dzakawanda dzekuwana akakwira-vhoriyamu keywords.

Mari yekudzvanya

Cost per click for Adwords can be as low as $1 kana yakakwirira se $59. Zvinoenderana neindasitiri, chigadzirwa, uye chinangwa chevateereri. Indasitiri inodhura zvakanyanya iindasitiri yepamutemo, nepo mutengo wakaderera uri muCommerce uye mafambiro uye maindasitiri ekugamuchira vaeni. Mukuwedzera kune CPC, mabhizinesi anofanirwawo kufunga nezve kutendeuka kwavo uye ROI zvinangwa. Kumabhizinesi mazhinji, shanu-kune-imwe mari-kune-ad-spend reshiyo inogamuchirwa.

Google AdWords chishandiso chakakosha kune e-commerce vatengesi. Inoisa zvigadzirwa zvavo pamberi pevatengi vari kushingaira kutsvaga zvigadzirwa sezvavo. Google Ads inoteedzerawo rwendo rwavo ruzere rwevashanyi uye inongochaja kana kudzvanya kwabudirira. Zviri nyore kwazvo kutarisa mutengo uye ROI yeGoogle AdWords.

Mutengo wekudzvanya kweAdwords unotemwa neformula kana kubhidha maitiro. Shambadziro yeGoogle haizombove yakadhura kupfuura iyo yepamusoro-soro, asi inogona kudhura zvishoma pane anotevera-pedyo mushambadzi. Zvisinei, zvakakosha kuti uzive kuti kunyangwe kana mabhidhiri aine zvibodzwa zvemhando yakafanana, vanogona kupa huwandu hwakasiyana kune imwechete keyword.

Hunhu hwemhando ye ad yako chinhu chikuru pakuona mutengo pakudzvanya. Kushambadzira kwemhando yepamusoro kunowanzo kukwezva kudzvanya uye kugamuchira yakaderera CPC. Sezvineiwo, unogona kuvandudza CTR yako nemaitiro akareruka senge optimize webhusaiti yako uye ads. Nekuvandudza CTR yako, iwe uchachengetedza mari paCPC, tichiwedzera kutendeuka.

Amazon inzvimbo hombe e-Commerce. Kushambadzira paAmazon kunodhura $0.44/tinya zvekupfeka, $0.79 zvemagetsi, uye $1.27 zvehutano uye zvigadzirwa zvemumba. Pamusoro pe, uchabhadhara $0.9 zvemitambo uye zvekunze ads. Zvisinei, mari iyi inogona kuchinja gore negore.

Mutengi anogona kusarudza kushandisa mabhidhiro emaoko kana otomatiki. Munyaya yekupedzisira, mutengi anosarudza mari yakawanda yeizwi rimwe nerimwe rakakosha kana boka rekushambadzira. Nepo mabhidhiro emaoko anokupa kutonga pamusoro pemabhidhi ako, otomatiki kubhidha inobvumira Google kuti isarudze yakanakisa bhidhi yebhajeti yako.

Chibodzwa chemhando

If you want to boost the click-through rate of your Ads, iwe unofanirwa kutarisa pakuvandudza yako Quality Score. Yako Ad's Quality Score inotemerwa nezvinhu zvakawanda zvakasiyana, kusanganisira iro keyword raunoshandisa uye ad kopi. Iyo inonyanya kukosha ad yako ndeyekutsvaga kwemushandisi chinangwa chekutsvaga, iyo yepamusoro yako Quality Score.

Chibodzwa chemhando yakakosha metric yeAdwords mishandirapamwe. Google inoishandisa kuona kuti ma adverts aunoona mumigumo yekutsvaga anoenderana nemubvunzo wekutsvaga. Inoshandisa maalgorithms akafanana kune organic yekutsvaga mhinduro uye inongodzosa adverts anogona kushandura. Semuyenzaniso, kana ad yako yakagamuchira kashanu, inenge iine Quality Score ye 0.5%.

Pamusoro pe, kopi yako yekushambadza inofanirwa kuve yakakosha kumazwi akakosha auri kunanga. Shambadziro isina kunyorwa zvakanaka kana isina basa inogona kunzwa kunyengera uye inogona kutungamira mushandisi kudzvanya kure.. Naizvozvo, iwe unofanirwa kugadzira inobata ad kopi isingarasi kure kure nemusoro. Inofanirawo kuve yakakomberedzwa nemavara ane hukama kukwezva inonyanya kukosha traffic inogoneka. Hunhu hwemhando yeAdwords hunobva pane akati wandei zvinhu, kusanganisira CTR.

Chibodzwa chemhando yakakosha kuAdwords nekuti ndiyo ichaona kuti kushambadzira kwako kuchaiswa sei mumibairo yekutsvaga uye kuti vachakubhadharira mari here kana kuti kwete.. Zvisinei, optimization yemhando yepamusoro inogona kuve yakaoma nekuti zvimwe zvinhu zviri kunze kwekutonga kwako. Semuyenzaniso, mapeji ekumhara anofanirwa kutungamirwa neIT uye nyanzvi dzekugadzira, uye zvimwe zvikamu zvinobatsira kune yakazara Quality Score.

Adwords ine akawanda maficha ane chinangwa chekuvandudza kunaka kwekushambadzira kwako uye nekudaro kuvandudza yako Ads mhando chibodzwa. Aya maficha anobatsira PPC vashambadziri kuwedzera yavo yekudzvanya-kuburikidza nemitengo uye kuwedzera yavo yemhando zvibodzwa. Semuyenzaniso, unogona kuwedzera mabhatani ekufona, ruzivo rwenzvimbo, kana zvinongedzo kune zvimwe zvikamu zvewebhusaiti yako.

Bid amount

If you want to save money on your Adwords campaign, unogona kuderedza mari yako yebhidhi pamashoko makuru asiri kuita zvakanaka. Iwe unogona kuita izvi nekudzikisa huwandu hwebhidhi kune vako vakuru vanoshandisa, ayo anowanzo akafara-based keywords asingawane iyo yakanangwa traffic yaunoda. Aya mazwi akakosha anogona zvakare kuve neCPC yepamusoro kupfuura yaungade. Nekudzikisa mutengo wako, iwe unogona kuchengetedza mari uchiwedzera CPC yemamwe anonangwa mazwi makuru.

Adwords’ bidding system works by running auctions. Kana nzvimbo iripo yekushambadzira, okisheni inosarudza kuti ndeipi ad inoratidzwa. Kubhidha kunogona kuenderana nenhamba yezvaonekwa, clicks, kana kutendeuka. Ita shuwa kuti wafunga kukosha kwekudzvanya kwega kwega uye kuti kutendeuka kana kutungamira kwakakodzera.

Adwords inopa maviri ekutanga marudzi ekubhidha: manual uye otomatiki. Kubhidha nemaoko kunokupa kutonga kwakawanda. Iwe unogona kuseta mabhidhi akasiyana emashoko ega ega, ad groups, kana kuisa ad. Kana uri kushandisa manual bidha, iwe unogona kuseta iyo mari yekudzvanya iyo iwe yaunoda kubhadhara kune yega yega ad.

Kugadzirisa yako kiyi yekubhidha mukati meGoogle Ads chikuva kunogona kuvhiringa. Kuita kuti zvive nyore kugadzirisa, Google yakaronga mazwi akakosha kuita mapoka ekushambadzira. Boka rega rega rekushambadza rakabatana nemushandirapamwe. Mushandirapamwe unogona kuva nemapoka akawanda ad, uye iwe unogadzirisa bhajeti yezuva nezuva padanho remushandirapamwe.

Kuseta huwandu hwebhidhi ndeimwe yeakakosha maficha emushandirapamwe wako weAdwords. Sezvo mabhizinesi mazhinji aine bhajeti shoma, zvakakosha kuishandisa nekuchenjera uye kuwedzera ROI. Pamusoro peiyo keyword group, iyo ad kopi yaunoshandisa inofanirwa kuenderana nekiyi izwi rawakasarudza. Inofanira kutsanangura chigadzirwa kana sevhisi yauri kupa. Izvi zvichawedzera mikana yekuwana kudzvanya kwaunoda.

Targeting high-volume keywords

Targeting high-volume keywords can be an effective way to reach a wide audience with relatively little cost per click. Zvisinei, kana mutengo wekudzvanya wakakwira kupfuura mutengo weiyo yakaderera vhoriyamu keyword, zvingave zvisina kukosha. Izvo zvakakoshawo kunanga akakwira-vhoriyamu keywords ane chekuita nerudzi rwako. This is particularly important if you are in a competitive niche and are likely to see bids for your competitors’ brands or names.

Chinokosha ndechokusarudza mazwi akakosha anoenderana nechinangwa chevateereri vako. Kana iwe uri kuita chirongwa chakakura chekuzivisa, iwe pamwe haudi kunanga yakakwira-vhoriyamu keywords. Saizvozvowo, kana uri kuita chirongwa chekupindura zvakananga, pamwe haufanire kunanga yakakwira-chinangwa mazwi makuru. Zvichienderana nezvinangwa zvako, ungangoda kufunga nezvezvimwe zvedanidziro yako zvakare.

Danho rekutanga nderekuona huwandu hwekutsvaga hweiyi keyword. Huwandu hwekutsvaga hwezwi rakakosha huwandu hwekutsvaga kunoitika pamusoro penguva yakatarwa. Kana wangoziva nhamba yekutsvaga, iwe unogona kusarudza kuti ndeapi mazwi makuru ekunongedza. Nhanho inotevera ndeyekutsanangura chinangwa chezwi guru. Chinangwa chezwi rakakosha imhando yemubvunzo uri kutsvagwa nemutengi. Izvi zvinovimbisa kuti zvemukati zvinoenderana nevateereri uye zvichawedzera mikana yekutendeuka.

Imwe nhanho yakakosha mukunangana neakakwira-vhoriyamu keywords ndeyekutanga keyword list. Iwe unogona kuita izvi nekushandisa Adwords keyword planner. Paunenge uine rondedzero yemazwi akakosha ane hukama neiyo brand yako, unogona kuvawedzera kumapoka ad. Zvisinei, kugadzira mapoka matsva ekushambadzira kunogona kuve kwakaoma.

Imwe matipi ndeyekudzikamisa mitengo yakabatana neAdwords. Chinangwa chako chikuru chinofanira kunge chiri chekuwedzera kuratidzwa kwechiratidzo chako. Kunyanya kuratidzwa kwaunoita, purofiti yakawanda yauchaita. Uyezve, iwe unogona zvakare kugadzira mapoka matsva ekushambadzira anonangana neakaderera-mhando makiyi.

Kana wangoziva vateereri vakananga, unofanira kuita saizvozvo. Kushandisa SEO uye Pay Per Click maitiro ekusimudzira mhando yako inogona kuwedzera mari uye purofiti. Pamusoro pe, kushandisa mazwi asina kunaka anobatsira mukudzora kuyerera kwetraffic. Iwe unogona kuwana mazwi asina kunaka kuburikidza neAdwords yekutsvaga term report uye Keyword planner.

Adwords chishandiso chine simba chekushambadzira online. It allows you to place ads on Google’s search engine and get instant results. Ichi chishandiso chinoshanda nekuyera kuti yakakodzera uye inokwezva sei imwe neimwe yekushambadzira kwako kune vateereri vako. Kuti uwedzere ROI yako, unofanirwa kushandisa mazwi akakosha uye mabhidhi. Keywords ane yakaderera Hunhu Zvibodzwa zvingangove zvisingagamuchire traffic yakawanda.

Google Adwords

Google AdWords is an online advertising tool that helps you create, edit, uye kutonga mishandirapamwe. Iwe unogona kugadzira mishandirapamwe yakasiyana yezvigadzirwa zvakasiyana kana kunanga vatengi chaivo. Imwe neimwe mushandirapamwe ine ad mapoka uye keywords. Kuti uwedzere kushanda kwemushandirapamwe wako, ita shuwa kuti mazwi ako akakosha anoenderana nechigadzirwa chako kana sevhisi.

Ads Groups inokutendera kuti utore danidziro yako zviri nyore nekuunganidza mazwi akakosha pamwechete. Iwe unogona zvakare kuwedzera anopfuura rimwe boka ad kuaccount yako. Kushandisa iyi ficha inobvumidza iwe kubata ad mapoka, keywords, uye mabhidha zvinobudirira. Google inogadzira otomatiki mapoka ezvishambadziro emakambani ako.

Google AdWords inopa yakaderera-mutengo wekushambadzira sarudzo. Iwe unogona kuseta bhajeti remazuva ese uye shandisa akawanda mapoka ekushambadzira kushambadzira chigadzirwa chako. Iwe unogona zvakare kuseta bhajeti rakanyanya, zvinoreva kuti kushambadzira kwako hakuzoiswe kana bhajeti yako ikapfuura. Iwe unogona zvakare kunanga ako ads nenzvimbo kana guta. Izvi zvinogona kunyanya kubatsira makambani ebasa remumunda.

Google AdWords chishandiso chekushambadzira chinokutendera kuti ugadzire kushambadzira uchishandisa mazwi akakosha anoenderana nechigadzirwa chako kana sevhisi.. Nekusarudza mazwi akakosha, unogona kuvimbiswa kuti iwe unozoonekwa nevangangodaro vatengi. Google AdWords chishandiso chine simba chinogona kubatsira bhizinesi rako kukura.

Google AdWords inoshanda pakubhadhara-per-click (PPC) model. Vatengesi vanobhadhara pane chaiwo mazwi akakosha paGoogle, uye wozokwikwidza nevamwe vashambadziri vari kubhidha mazwi akakosha mamwe chete. Mutengo wega wega unoenderana neindasitiri yako, asi kazhinji iri munharaunda yemadhora mashoma pakudzvanya.

Keyword research

Keyword research is a critical part of search engine optimization. Nepo huwandu hwekutsvaga hwezwi rakakosha hwakakosha, pane zvakawanda kune keyword research kupfuura izvozvo chete. Nekubatanidza data kubva kune akasiyana metrics, unogona kuvandudza mhinduro dzako dzeinjini yekutsvaga. Semuyenzaniso, unogona kuunganidza keyword akasiyana nenzvimbo uye ongorora kuti yakawanda sei traffic yavanogadzira.

Keyword research yakakosha kune mawebhusaiti matsva nekuti inobatsira kuona kuti ndeapi mazwi makuru ekunongedza. Imwe yedzakanakisa nzira dzekuita izvi kushandisa Google keyword kuronga. Ichi chishandiso hachingofungidzire huwandu hwekutsvaga pamwedzi asiwo chekutarisa mafambiro munguva chaiyo. Ichakuratidza mitsara ine yakakwirira yekutsvaga vhoriyamu uye iri kuwedzera mukurumbira.

Usati watanga keyword research, iwe unofanirwa kutsanangura zvinangwa zvewebhusaiti yako. Funga nezvevateereri vako uye rudzi rwekutsvaga kwavanoita. Semuyenzaniso, kana uchitengesa chokoreti, the seed keyword would be “chocolate.” Next, iwe unofanirwa kubaya mazwi iwayo uye kutarisa huwandu hwekutsvaga mwedzi wega wega uye huwandu hwekudzvanya. Zvadaro, unogona kutanga kunyora zvemukati zvakapoteredza iwo mazwi. Ita shuwa yekutarisa hukama pakati pemazwi akakosha kuti uone kana ane hukama kune mumwe nemumwe.

Google's Keyword Planner chishandiso chemahara chakagadzirwa kubatsira vatengi nekiyi yekutsvaga mazwi. Zvisinei, haizokuratidze huwandu hwekutsvaga kusvika watanga kubhadhara AdWords. Kana iwe ukashandisa chishandiso ichi, unogona kugadzira rondedzero yemazwi akakosha uye woaongorora. Google Keyword Planner inobvumidza iwe kuwana keyword data yemazana emisoro.

Keyword research inogona kutora nguva, asi zvakakosha pakubudirira kweAdWords yako yekushambadzira. Pasina izvozvo, mushandirapamwe wako unogona kutadza kuburitsa mhedzisiro yaunoda, uye unogona kurasikirwa nemikana yekutengesa.

Bidding model

Adwords’ bidding model helps advertisers determine the cost per click. Zvinobva pakuti kushambadzira kwako kunoenderana sei nemashoko ekutsvaga ari kushandiswa nevatengi vako. Mabhedha epamusoro anowedzera nzvimbo dzako, nepo mabhidhi akaderera anokonzera kutendeuka kwakaderera. Izvo zvakakosha kuti uteedzere mitengo yako neGoogle sheet uye shandura bhidhi yako sezvinodiwa.

Iyo yakanyanya bhidhi yaunofanirwa kuseta inoenderana nedata raunounganidza kubva kumishandirapamwe yako. Semuyenzaniso, kana mushandirapamwe ukabuda 30 kutendeuka, ipapo unogona kuwedzera bhidhiyo yako 30%. Saizvozvowo, kana keyword yako iri kukwikwidza zvakanyanya, ipapo iwe unofanirwa kudzikisa yako max CPC. Keeping a close eye on your campaigns’ performance is essential to ensuring that they are generating the results you want.

Kubhadhara kukoshesa kunobvumira vashambadziri kushandisa mari yakawanda kune vatengi vane pundutso uye shoma pane vane mari shoma. Kukosha-kwakavakirwa kubhidha kunoita kuti zvikwanise kuwedzera kukosha kwekushandura pasina kupa huwandu hwetraffic. Iyi nzira yekubhidha inoda kugovaniswa kwevatengi. Nekushandisa shanduko yakakosha uye kukosha kwehupenyu hwemutengi semetrics, vashambadziri vanogona kuwiriranisa mabhidhi avo zviri nani nezvinangwa zvebhizinesi ravo.

Kubhidha kweGoogle Adwords kunoshanda pamanetiweki maviri, iyo yekutsvaga network uye Display network. Bidhi inogona kuvandudzwa nekusarudza shanduko yekutevera algorithm kana kugadzirisa huwandu hunoenderana nekukosha kwekushandurwa.. Yakawanda ecommerce mhinduro dzinokutendera iwe kuseta ine simba shanduko yekutevera yemushandirapamwe wako. Pamusoro pe, unogona kuseta otomatiki yekubhidha zano inonzi Maximize Clicks inogonesa otomatiki mabhidhi ako kune yakanyanya kunaka shanduko kukosha..

Iyo inoshanda yekushandura yekutevera bhidhi zano ndiyo inonyanya kufarirwa bhidhi zano. Iri zano harikubvumidze iwe kuseta yakanyanya CPC uye inofanirwa kuongororwa nguva dzose. Inokurudzirwa kumakambani e-commerce uye mishandirapamwe inosanganisira akawanda ekushandura marudzi.

Mari yekudzvanya

Mari yekudzvanya (CPC) inoreva mutengo waunobhadhara nekudzvanya pane ad. Zvichienderana nerudzi rwebhizinesi uye indasitiri, mutengo unogona kusiyana zvikuru. Mamwe maindasitiri ane maCPC akakwira, nepo vamwe vane maCPCs epasi. Semuyenzaniso, bhizinesi riri muindasitiri yezvemari inogona kubhadhara $2.69 yekutsvaga mazwi makuru, nepo mumwe ari kufambidzana uye indasitiri yemunhu anogona kubhadhara chete $0.44.

Nepo mutengo wekudzvanya kwega kwega uchisiyana, vashambadziri vanogona kuwedzera mabhidhi avo kuti vawane mareti epamusoro ekudzvanya. Semuyenzaniso, kambani yakaita se1-800-Maruva inogona kubhadharisa mari yakakwira kupfuura mukwikwidzi kuti awane chinzvimbo chepamusoro.. Kunyanya kudzvanya kwavanoita, vanowedzera CPC yavo.

Mutengo wekudzvanya wega unosiyana zvakanyanya neindasitiri, asi avhareji iri kumativi $4 nekudzvanya kwe e-commerce uye masevhisi emutemo. Masevhisi ezvemutemo anogona kuita mari yakawanda $6 nekudzvanya, nepo e-commerce inogona kudhura zvishoma $1. Nemitengo iyi mupfungwa, zvakakosha kuziva kuti CPC yako yakakodzera chii. Nekukwenenzvera ako ads, unogona kuzadzisa chinangwa chako ROI uye kukwezva vatengi vatsva.

Paunenge uchiverenga mutengo wekushambadza, gara uchiyeuka kuti chinangwa chako ndechekutengesa. Kushandisa Adwords, iwe unogona kuseta maitiro ekushandura webhusaiti yako. Shanduko inoreva muenzi anopedzisa chiito pane yako saiti, sekunyoresa kuaccount, kutenga chigadzirwa, kana kuona vhidhiyo. Mutengo wega wega unozokuudza kuti kushambadzira kwako kwakabudirira sei zvichienderana nekuti vangani vanhu vakadzvanya ad yako uye kuti yakawanda sei yauri kuibhadhara..

Mutengo pakudzvanya ndiyo yekutanga metric munyika yePPC. Zvisinei, iyo chaiyo inotariswa iri pamutengo pakutenga. Mutengo wako pakudzvanya wega unofanirwa kuenzana nemariji yako yepurofiti. Semuyenzaniso, kana iwe uchida kutengesa basketball shangu, iwe unofanirwa kukwidza kupfuura yeKisimusi masokisi. Nenzira iyoyo, unogona kuwana vatengi vakawanda uye kutengesa zvimwe zvigadzirwa nemutengo unobhadhara.

Peji yekumhara

Paunenge uchigadzira peji yekumhara kune yako Adwords mushandirapamwe, iwe unofanirwa kuve nechokwadi chekuti kopi yacho ipfupi uye iri nyore kunzwisisa. Shandisa mafonti akashinga uye mabara mapoinzi kuti mapoinzi ako ajeke. Peji yako yekumhara inofanirwa kunge iine nyore navigation system, saka vashanyi vanogona kuwana zviri nyore zvavanoda. Iwe unofanirwawo kuve nechokwadi chekuti dhizaini iri nyore uye inyanzvi.

Peji rekumhara rakasiyana newebhusaiti nekuti rinotariswa pane chimwe chinopihwa. Izvo hazvifanirwe kusanganisira zvinongedzo kune yako saiti yese. Inofanira kuva nechinangwa chakajeka uye kudana kuita chiito. Ita shuwa kuti unosanganisira social proof, senge zvipupuriro zvevatengi uye logos. Pamusoro pe, iwe unofanirwa kudzivirira kusanganisira ma tabo ekufambisa kwewebhusaiti yako.

Ita shuwa kuti peji rako rekumhara rine mazwi akakosha auri kunanga. Izvi zvichaita kuti zvive nyore kuti injini dzekutsvaga dzikuwane iwe uye uvandudze chinzvimbo chako. Kushandisa nzira dzekutengesa vanhu vakawanda, sekunyora wongororo kana zvirevo, inogona zvakare kukubatsira kukwezva vatengi vakawanda. Iwe unogona zvakare kushandisa thematic forum uye mamwe mapuratifomu kunyora nezve zvigadzirwa nemasevhisi ako.

Ita shuwa kuti peji rako rinoremerwa nekukurumidza uye rine hushamwari. Izvi zvichabatsira kuwedzera kutendeuka uye mari. Rangarira kuti inenge hafu ye traffic yese yava kuuya kubva kunharembozha. Kugadzira mobile-optimized versions yesaiti yako ichaita kuti vese vangangove vatengi vaone zvirimo pasina kunetsekana.

Mapeji ekumhara eAdWords chikamu chakakosha chechero Adwords mushandirapamwe, uye iwe unogona kudzidza maitiro ekuvavaka neanovaka peji peji. Kushandisa yekudhonza nekudonha muvaki, iwe unogona kugadzira yakanaka yekumhara peji zviri nyore.

Adwords inoshanda pane yekubhidha system. Mazwi akakosha ane mavhoriyamu ekutsvaga akanyanya anowanzo kudhura zvakanyanya kubhadharisa. Saka, zviri nani kutarisa pane zvishoma zvakakosha, zvine mwero-vhoriyamu keywords. Nenzira iyoyo, unogona kuwedzera mari yako yekushandisa. Danho rekutanga nderekusarudza iro kiyi izwi rinonyatsoenderana nebhizinesi rako.

Mari yekudzvanya

The cost per click for Adwords ads varies depending on what you’re selling. Semuyenzaniso, a $15 e-commerce chigadzirwa chinogona kusabvumidza yakakwira CPC. Pane rimwe divi, a $5,000 sevhisi inogona kukosha kudarika madhora mashanu nekudzvanya. Maererano neWordStream, mutengo wepakati pekudzvanya kwemabhizinesi eese saizi ndeye $2.32.

Zvakakosha kunzwisisa mutengo wega wega usati washambadza paGoogle. Kuti uwane zvakanyanya kubva pamushandirapamwe wako, iwe unofanirwa kuita keyword research uye kunzwisisa avhareji mutengo pakudzvanya muindasitiri yako. Izvi zvichakubatsira kuona mari yauchashandisa pakushambadzira. Kuti udzivise kushandisa mari yakawanda kupfuura yaunoda, ramba wakatarisa mutengo wega wega weAdwords.

Mari yekudzvanya pane yega inoverengerwa nekupatsanura mutengo we ad nehuwandu hwekudzvanya kwainoburitsa. Mutengo wekudzvanya wega unosiyana kune akasiyana ads uye mishandirapamwe. Kazhinji kazhinji, inotarirwa nemakwikwi ekubhidha. Zvisinei, unofanira kugara uchiyeuka kuti nhamba iyi inogona kunge isiri iyo yakanyanya mutengo pakudzvanya.

Mari yekushambadza inogona kusiyana zvakanyanya, zvichienderana nerudzi rwebhizinesi neindasitiri. Semuyenzaniso, kana iwe uri mune zvemutemo kana accounting indasitiri, mutengo wepakati pekudzvanya ndiko $2.69. Pane rimwe divi, kana iwe uri mu niche ine mutengo wakaderera, inogona kudhura zvishoma pane $0.44 nekudzvanya.

Kunyangwe mutengo weCPC wakachinja nekufamba kwenguva, kazhinji yakaderera mu-e-commerce uye paFacebook. Semuyenzaniso, CPC ye $0.79 nekudzvanya paAmazon Ads yakakwirira kupfuura $0.41 nekudzvanya muUnited States. Kudzvanya paFacebook Ads kunodhura $0.19 muSpain, Bhuraziri, uye Indonesia.

Mutengo pakushandura

The cost per conversion of Adwords is an important indicator of the economy and performance of an ad campaign. Nzira yakanaka yekuyera kuita kwako ndeyekuenzanisa mutengo wazvino wemishandirapamwe yako kune yako yaunotarisira mutengo. Izvi zvichakubatsira kutarisa pane yako ad strategy. Pamusoro pe, kuziva kuti chiyero cheshanduko yako ndechipi chinogona kukubatsira kuti usarudze kuti imarii yekushandisa pakushambadzira kwako kweAdWords.

Shanduko ndicho chinangwa chekupedzisira chechero mushandirapamwe wekushambadzira. Zvinoitika kana mushanyi akapa ruzivo rwavo rwekufonera mukutsinhana nemahara sosi, mamwe mashoko, kana kutaura nenyanzvi. Nhanho inotevera ndeyekuverenga mutengo wako pane shanduko. Zvinokwanisika kuwana kutendeuka kunopfuura kumwe chete nemutengo wakafanana nekubhidha yakakwirira.

Kuti utarise mutengo wega wega muAdwords, unofanira kuziva tsime rekutaura. AdWords inoda kuti iyo inoreva sosi igamuchire makuki uye JavaScript yekutevera kodhi. Zvikasadaro, Google inosefa mabhatani kubva kune asiri-anogamuchira masosi. Zvisinei, mamwe nharembozha haigone kugamuchira makuki. Saizvozvo, zvishandiso izvi zvichiri kuverengerwa mumutengo wega wega wekuverenga. Kana iwe uri kushandisa Adwords kune rako bhizinesi webhusaiti, iwe unozofanirwa kuziva ruzivo urwu kuti ugone kukwidziridza mushandirapamwe wako.

Iwe unogona zvakare kuongorora chiyero chako chekushandura nezuva revhiki uye nemwedzi wegore. Semuyenzaniso, kana bhizinesi rako richitengesa zvigadzirwa zvemwaka, iwe unofanirwa kushandura mushandirapamwe wako zvichienderana nenguva yezuva iyo vanhu vangango tenga. Izvi zvichakubatsira kuchengetedza bhajeti yako uye kudzivirira kutambisa mari.

Adwords mitengo inogona kusiyana zvakanyanya. Kazhinji, mutengo wekutendeuka kwekutsvaga network ndeye 2.70%. Zvisinei, nhamba iyi inosiyana zvichienderana neindasitiri. Semuyenzaniso, e-commerce uye mari zvine mitengo yakaderera yekutendeuka pane 2%. Kana iwe uchida kuziva kuti imarii ads ako anodhura pakushandura, unogona kugadzira Google Sheet kurekodha iyi data.

Mutengo wekushandurwa kweAdwords zvinoenderana neindasitiri yauri kushanda mairi. Semuyenzaniso, bhizinesi rinotengesa shangu rinogona kuva nehuwandu hwekushandura. Zvisinei, kambani inotengesa zvipfeko inogona kunge iine mitengo yakaderera yekutendeuka nekuda kwemakwikwi. Zvingave zvakakoshawo kufunga kukosha kweavhareji yezvigadzirwa kana masevhisi ako. Avhareji yemari yechigadzirwa kana sevhisi inogona kubva kubva $10 kuzviuru.

Cost per click for a single ad group

There are a few factors that can affect the cost per click for a single ad in Adwords. Chimwe chinhu ndeye keyword specificity. Kana boka rekushambadza riine akawanda emazwi akakosha akafanana, haina kujeka zvakakwana. Semuyenzaniso, saizi matanhatu madhirezi uye madhirezi asina maoko mazwi maviri akasiyana zvachose. Misiyano iyi inogona kudhura kambani inogona kutengesa.

Adwords inokupa iwe sarudzo yekuseta mabhajeti ezuva nezuva emapoka akasiyana ekushambadzira. Nenzira iyi, unogona kugadzira mishandirapamwe yakawanda uye ita shuwa kuti boka rega rega rekushambadza rakagadziridzwa kune akasiyana akakosha mazwi. Zvadaro, unogona kuedza mapoka akasiyana ad uye mapeji ekumhara kuti uone kuti ndeapi ane mhinduro dzakanakisa. Pakupedzisira, unogona kushandisa otomatiki kubhidha zano kudzora mutengo.

Imwe yedzakanakisa nzira dzekukwirisa mutengo pakudzvanya kwese kuseta mutengo wakakura pakudzvanya. Inokurudzirwa kuseta yakanyanya CPC ye $1. Izvi zvinoita kuti ads ako aonekwe nevanhu vazhinji uye haana kuvigwa mumigumo yekutsvaga.

Avhareji CPC yeboka rimwe chete rekushambadza muGoogle Adwords rakatenderedza $1 ku $2. Zvisinei, mutengo wekudzvanya unosiyana zvakanyanya zvichienderana nezwi rakakosha uye indasitiri. Avhareji yemutengo pakudzvanya paGoogle Ads yakatenderedza $1 ku $2 nekudzvanya paSearch Network. Izvi zvakaderera pane avhareji mutengo pakudzvanya panetiweki yekuratidzira. Pasinei nemutengo, iwe unofanirwa kuchengeta ROI yako mupfungwa.

Mutengo wekudzvanya kweboka rimwe chete rekushambadza muGoogle Adwords inotemwa neinobhidha system. Kana ad yako yakakwira kupfuura yemukwikwidzi wako, iwe uchawana yakaderera CPC. Iwe unofanirwa kuvavarira kuve mukati mezvinzvimbo zvitatu zvepamusoro.

Cost per click for a single keyword ad group for a single keyword ad group for a single keyword ad group for a single keyword ad group for a single keyword ad group for a single keyword

When you are running a PPC campaign, mutengo pakudzvanya chinhu chakakosha kufunga. Kudzikisa mutengo wako pakudzvanya kunowedzera traffic yako uye mitengo yekushandura. Mutengo wekudzvanya kwese unoverengerwa nekutora ad pazasi peyako pamwe nesendi rimwe. Kushandisa ruzivo urwu, unogona kugadzirisa mabhidhi ako kuti uwedzere kudzoka kwako pakudyara.

Pamusoro pemutengo wega wega, iwe unofanirwa kufunga nezve ad chinzvimbo. Izvi zvinotarisa kuti iwe unoratidzika kusvika papi muinjini yekutsvaga. Unogona kugadzirisa ad yako chinzvimbo kuti ukwire kumusoro. Kazhinji, iwe unofanirwa kutarisa yechitatu kana 4th nzvimbo mune yekutsvaga injini mhinduro.

Kune mazana ezviuru zvemashoko akakosha anowanikwa ekubhidha. Zvisinei, mari yacho inosiyana zvikuru. Zvichienderana neindasitiri, keywords inogona kudhura chero kubva $1 ku $2 nekudzvanya. Nzira yakanaka yekuziva kuti imarii yaunofanirwa kushandisa ndeyekuita imwe keyword research. Kune emahara keyword planners anowanikwa online, izvo zvinogona kukubatsira kufunga zvinogona kutsvaga mazwi.

High CPC ads inowanzokonzerwa nemakwikwi epamusoro. Kana uine ads zvemhando yepamusoro, mutengo wako pakudzvanya uchange wakaderera. Google inoshandisa zvibodzwa zvemhando yepamusoro kuona kukosha kweshambadzo yako. Yemhando yepamusoro kushambadzira ingangowana nzvimbo iri nani uye iine yakaderera maCPC.

Imwe sarudzo iripo ndeyekuswera, kana kuronga ad. Nekuswera, unogona kusarudza maawa api ads ako achaonekwa, uchichengeta mutengo wakazara webhajeti rako rekushambadzira mupfungwa. Dayparting inogona kunyanya kubatsira kumabhizinesi emuno. Vanogona kusada kuti zviziviso zvavo zviratidzwe kunze kwemaawa ebhizinesi ravo, saka kuswera kunovabvumira kuti vagovere mari yavo yakawanda yemaawa avanoda kuti aonekwe.

Kuita shuwa kuti ads ako ari kunanga vanhu chaivo, unofanira kutsvakurudza keywords. Ita shuwa kuti mazwi akakosha akanangana nemitsara chaiyo. Semuyenzaniso, “rent a vacation rental in Tampa” is different than “rent a vacation home in Tampa”. Nekuita tsvakiridzo yemazwi akakosha uye kukoshesa kutsvaga kwakabatana, unogona kuwedzera kushanda kweboka rako rekushambadza.

Mari yekudzvanya (CPC) zvinoenderana neshoko rakakosha, indasitiri nenzvimbo. Kazhinji, mutengo wepakati pekudzvanya (CPC) ranges kubva $1 ku $2 pakutsvaga network uye kuratidza network. CPC inoverengerwa nekuwanza mari yese pakudzvanya nenhamba yenguva yainodzvanywa.

Iwe unogona kuve nemacampaign akawanda mune yako Adwords account. Each campaign can contain several keywords and Ad Groups. Iwe unogona zvakare kuwedzera akasiyana ads. Izvi zvinokubatsira iwe kugadzira mamwe anonangwa ads anokwezva vangangove vatengi. Zvisinei, iwe unofanirwawo kuyeuka kuti zvakakosha kuti unzwisise mutengo wekudzvanya (CPC) uye zvibodzwa zvemhando (QS) yeimwe ad.

Mari yekudzvanya

Mari yekudzvanya (CPC) ndiwo mutengo waunobhadhara kana mumwe munhu akadzvanya pane yako ad. Inosiyana kubva kuindasitiri kuenda kune indasitiri. Paavhareji, masevhisi evatengi uye masevhisi emutemo ane maCPC epamusoro. Mukupesana ne, eCommerce uye kufamba uye kugamuchira vaeni vane CPCs dzakaderera. Mutengo wekudzvanya wega unoenderana nebhidhi yako, quality score, uye makwikwi.

CPC chishandiso chikuru kuyera budiriro yako yekushambadzira. MuGoogle Analytics, unogona kuseta mamodheru ekutarisisa mhedzisiro yemushandirapamwe wako. Semuyenzaniso, unogona kushandisa Yekupedzisira Kwete-Yakananga Kudzvanya maitiro modhi, izvo zvichapa kuti kutenga kunoitwa kune yekupedzisira isiri-yakananga kubaya (tisingasanganisire kudzvanya kwakananga). Sarudza modhi inonyatsoenderana nezvinangwa zvebhizinesi rako uye inopa mufananidzo wakajeka wezvese kuedza kwako kushambadzira. Saizvozvowo, unogona kuseta mapoka akasiyana ad kuyera zvakasiyana zvemushandirapamwe, seBlack Friday Sales campaign.

Imwe nzira inoshanda yekuwedzera CPC iri kuwedzera bhidhi. Mabhedha epamusoro anogona kuunza mamwe mapinduri nemutengo wakaderera. Zvisinei, unofanira kuziva kuti imarii yaungashandisa kutengeserana kusati kwaita purofiti. A small bid of $10 inogona kuita mutsauko mukuru mukutengesa, saka usatya kutenga zvishoma.

Mutengo wekudzvanya wega unosiyana neindasitiri, asi inogona kumhanya chero kubva pamadhora mashoma kusvika pasi pe $100. Zvisinei, avhareji mutengo pakudzvanya kwe e-commerce zvigadzirwa zvakatenderedza $0.88. Izvi zvinoreva kuti vashambadziri havadi kubhadharisa mari dzisina musoro, kufanana $1000 kwezororo remasokisi.

Iyo yakanakira CPC yemushandirapamwe wako wekushambadzira zvinoenderana neROI yako yaunoda. Semuyenzaniso, kana uchida kutengesa $200 kukosha kwechigadzirwa, iwe unofanirwa kunanga CPC ye $.80. Nenzira iyi, ungadai waita purofiti kakapetwa kashanu $40 wakaisa mari pamushandirapamwe. Unogona kushandisa fomula iri pazasi kuona yakanakisa CPC yemushandirapamwe wako.

Google AdWords inogona kuve yakakura simba rekukura kune e-commerce vatengesi. Inoisa zvigadzirwa zvako pamberi pevatengi vari kutsvaga zvigadzirwa zvakafanana. Uye sezvo Google ichichengeta rwendo rwakakwana rwemuenzi, inogona kukubatsira kuvandudza kutendeuka kwako uye kuita purofiti. Chinhu chakanakisa ndechekuti mutengo wekudzvanya unongobhadhariswa kana mumwe munhu akadzvanya pane yako ad.

Chibodzwa chemhando

If you’re looking for a way to maximize the effectiveness of your Adwords campaign, chiyero chehutano ndicho chinhu chinokosha. Zvakananga, iyi metric ine basa rekuona kuti ads ako anooneka kupi uye kuti anodhura zvakadii. Chaizvoizvo, iyo yepamusoro yako yemhando zvibodzwa, iyo yakaderera mutengo wako pakudzvanya uye kuwedzera kuratidzwa kwauchawana.

Pane nzira dzinoverengeka dzekuvandudza yako Quality mamakisi. Chekutanga, iva nechokwadi chekushandisa mazwi akakosha mune yako ad kopi. Shambadziro dzisina musoro kune vateereri vako dzinoratidzika sedzisina basa uye dzinonzwa kurasika. Zvakare, ita shuwa kuti kopi yako ine general theme. Kusanganisira mazwi ane hukama mukopi yako achakubatsira kukwezva mamwe mabhatani.

Chechipiri chinhu chiri muHunhu Chibodzwa ndiko kukosha kwepeji yako yekumhara. Kushandisa yakakodzera peji yekumhara kunogona kuvandudza ad yako mikana yekudzvanya pane vangangove vatengi. Izvo zvinobatsirawo kana peji rako rekutora richienderana nemazwi akakosha auri kunanga. Kana peji rako rekumhara risina basa, iwe unozopedzisira uine yakaderera Quality Score.

Chechipiri, ita shuwa kuti peji rako rekutora rinoenderana nebasa rako reAdwords. Semuyenzaniso, kana uri kutengesa zvinyoreso zveblue, iwe uchazoda kuve nechokwadi chekuti peji rako rekutora rinoenderana nemashambadziro ari muboka rekushambadzira. Iwe unozoda peji rekutora rinonyatsoenderana nekopi yako yekushambadzira uye mazwi akakosha.

Pamusoro peAd Positioning, yakanaka Quality Score inopawo webhusaiti yako mukana wekukwikwidza. Chiyero chemhando yepamusoro chinoreva kuti webhusaiti yako iri kushanda nemazvo. Ichi chinhu chakakosha chinoita kana kutyora yako PPC Advertising Campaign. Kana webhusaiti yako ine yakanaka yemhando mamaki, ads ako achaonekwa akakwira uye kazhinji kupfuura vakwikwidzi vako'. Pamusoro pe, kuwedzera kukurumbira kweGoogle Ads kwakakurudzira makwikwi anotyisa pakati pevashambadziri.

Keyword research

Keyword research is essential to the success of any search marketing campaign. Kushandisa Google Keyword Planner, iwe unogona kuwana mazwi akakodzera ebhizinesi rako uye kutarisa vhoriyamu yavo yekutsvaga. Inosanganisirawo ruzivo rwakakodzera seGoogle Trends data uye huwandu hwevanhu venzvimbo. Nekushandisa idzi data, iwe unogona kugadzira chirongwa chemukati chakatenderedza iwo mazwi.

Chinangwa chekutsvagisa mazwi akakosha kutsvaga misika ine pundutso uye chinangwa chekutsvaga. Mazwi makuru ane chinangwa chisina kunaka haabatsiri. Semuyenzaniso, search intents for “buy wedding cake” uye “wedding cake stores near me” are different. Iyo yekutanga inoenderana nenzvimbo iri pedyo yekutenga, nepo yekupedzisira ichinyanya kutarisisa pane zvakajairika.

Kusarudza mazwi akakosha, unofanira kutanga waona kuti webhusaiti yako ndeyei. Izvi zvinoitwa nekutarisa vateereri vanotarisirwa uye rudzi rwekutsvaga kwavanoita. Zvakakoshawo kufunga nezvechinangwa chavo chekutsvaga, izvo zvinogona kuva ruzivo, kutengeserana, kana zvose. Zvadaro, iwe unofanirwa kutarisa kukosha pakati pemazwi akakosha akasiyana.

Keyword research inhanho yakakosha mukubudirira kwechero AdWords campaign. Ichakubatsira kuona bhajeti yako uye kuona kuti mushandirapamwe wako uchaburitsa mhedzisiro yaunoda. Kushandisa Keyword Planner, iwe unogona zvakare kuona kuti kangani izwi rakakosha rinotsvaga, uye vangani vakwikwidzi vari kukwikwidzana nazvo. Izvi zvinokutendera kuti ugadzirise mushandirapamwe wako kumusika waunoda.

Iyo Google Keyword Planner chishandiso chikuru cheAdwords keyword research. Chishandiso chichakubatsirawo kuita shanduko kune yako ad text. Semuyenzaniso, kana uri kushandisa AdWords yebhizinesi rako, unogona kushandisa Google Keyword Planner kuenzanisa mitsara uye ona kuti ndeipi inonyanya kubudirira.

Bidding process

One of the most important aspects of AdWords is the bidding process. Aya ndiwo maitiro ekuseta iyo yakanyanya mutengo wead yako uye avhareji yemari pakudzvanya. Iyo Google yekubhidha system yakavakirwa pakupihwa uye kudiwa. Vashambadziri vepamusoro vanoshandisa zvigadziriso zvebhidhi kukwenenzvera mabhidhi avo zuva rese.

Kana uri mutsva kuAdWords, iwe unofanirwa kufunga nezvezvinangwa zvebhizinesi rako usati wamisa nzira yekubhidha. Zviri nyore kutambisa mari yakawanda pane keyword mabhidhi kana usiri kujairana nemaitiro. Kunzvenga izvi, unogona kuongorora nzira yako yekubhidha uchishandisa maturusi akadai sePPExpo.

Kubhidha pamazwi akakosha chikamu chakakosha cheAdwords yako mushandirapamwe. Iyo inosarudza kuti yakawanda sei yauchafanirwa kubhadhara kune yega yega mutengi mutsva. Iwe unofanirwa kuyeuka kuti iwe unoda kuita mari, kwete kurasikirwa nayo. Saka, mazwi ako akakosha mabhidhi anofanira kuratidza izvi. Asi zvinogona kunetsa kugadzirisa huwandu uhu.

Nhanho yekutanga mukugadzira bhidhiti yemushandirapamwe yako yeAdWords ndeyekuona kuti imarii yaunoda kushandisa pakushandura.. Iwe unogona kushandisa nzira yeCPC kana CPA kubhidha kuseta mabhidhi pane chaiwo mazwi akakosha. Zvisinei, unofanirwa kuyeuka kuti shanduko dzakasiyana dzinodhura mari dzakasiyana. Naizvozvo, yepamberi yekubhidha zano ichakubatsira iwe kuwana iyo yepamusoro inogoneka nhamba yekushandurwa kweiyo shoma mari.

Mutengo wakakwidziridzwa pakudzvanya (ECPC) Hungwaru kubhidhaidza kuchawedzera kana kuderedza bhidhiri yako zvichienderana nemukana wekutengesa. Iyi nzira yekubhidha inoshanda pane nhoroondo yekushandura data uye Google's algorithms kuona kuti ndeapi mazwi akakosha anogona kutungamira mukutendeuka.. Nekugadzirisa bhidhiri zvichienderana neruzivo urwu, unogona kuwedzera kana kuderedza kushanda kwemushandirapamwe wako, uye kuderedza mari yako pakushandura.

Iwo epamusoro emhando yekudzvanya uye kutendeuka ndiwo ekupedzisira zvinangwa zvemishandirapamwe yakawanda. Enhanced CPC inowedzera mukana wako wekuwana iwo shanduko kuburikidza nekushambadzira kwako.

Adwords chikamu chakakosha cheyakabudirira online marketing strategy. It helps businesses achieve their goals by boosting brand awareness and bringing in more qualified traffic. Kutsvaga kwakabhadharwa zvakare inzira yakakosha yekugara uchikwikwidza pane yekutanga peji yeGoogle mitsva yekutsvaga. Maererano neongororo yakaitwa neGoogle, anobhadharwa ads anowanzo kudzvanywa pane organic mhinduro.

CPC bid

When you bid on keywords with Google, unogona kuseta yako yakakura CPC bhidhi, kana mari yauchabhadhara pakudzvanya kwega kwega. Kunze kwekunge ad yako iriyo inonyanya kuita, haugone kudarika iyi mari. Zvisinei, iwe unogona kudzikisa bhidhi yako pazasi peiyo yakanyanya CPC yakaiswa nevakwikwidzi vako. Izvi zvinogona kubatsira mukudzora mitengo yako uye kugadzirisa yako ad chinzvimbo.

Kudzikisa yako CPC bhidhiri kuchawedzera mikana yako yekuwana mamwe mabhatani uye mushandirapamwe une pundutso. Zvisinei, unofanira kungwarira kuti uwane chiyero chakanaka pakati pezvishoma uye zvakanyanya kuderera. Nenzira iyi, iwe unogona kuwedzera mikana yako yekuwana kutendeuka kwakawanda uye ROI yepamusoro pasina kutambisa bhajeti yako.

Manual kubhidha isarudzo iri nani pane otomatiki kubhidha nekuti inokutendera iwe kukurumidza kuchinja kushambadziro yako. Iyo zvakare inobvumidza iwe kuseta yakanyanya bhajeti kune yega yega kiyi uye ad boka. Zvisinei, kubhidha kwemaoko kunogona kutora nguva shoma kuti udzidze, uye unofanira kutanga nemushandirapamwe mumwe usati waita chero gadziridzo huru.

Nepo CPC kubhidha ndiko kugadzika kugadzika kwePPC mishandirapamwe, unogona kushandisa CPM kana uchida kuwana kuoneka kwepamusoro. Mukana mukuru weCPM nderekuti iwe unogona kushandisa yakaderera bhidhi kune yakakwirira kuoneka ads. Zvisinei, zvakakosha kuyeuka kuti yakaderera CPC bhidhi hazvirevi kuti uri kuhwina auction. Zvisinei, increasing your bid can increase your ads’ visibility and potentially increase sales.

Paunenge uchigadzira yako CPC kubhidha yeAdwords mishandirapamwe, funga nezve shanduko yekushandurwa kwemazwi ako akakosha. CPC ndiyo metric yakakosha pakushambadzira kwedhijitari. Zvichakubatsira kuona kushanda kwemushandirapamwe wako nekuona mari inobatanidzwa nekudzvanya kwega kwega. Nekunzwisisa mutengo wekudzvanya kwema ads ako, unogona kuderedza mutengo uye kusvika kune vatengi vakawanda.

Keyword strategy

A good keyword strategy involves researching yourself, chigadzirwa chako, uye makwikwi ako. Kushandisa maturusi akaita seGoogle's Adwords Keyword Planner uye Google's Search Console inogona kukupa ruzivo rwakakosha mune izvo vatengi vari kutsvaga.. Iwe unogona zvakare kuongorora kushandiswa kwezwi kutsvaga. Pakupedzisira, inyanzvi nesainzi kuti uwane chiyero chakakodzera pakati pemutengo uye huwandu.

Iyo yekumisikidza yekuseta yemazwi akakosha inoenderana. Zvinoreva kuti ad yako ichaonekwa pamibairo inoenderana nemazwi akakosha awakasarudza. Kuenderana kwechirevo, pane rimwe divi, inonyanya kutaura. Kana mumwe munhu akanyora mutsara chaiwo wechigadzirwa kana sevhisi, ad yako icharatidzwa kwavari. Izvi zvinonyanya kubatsira kana iwe uchida kusvika kune vateereri vepasirese.

Paunenge uchinge waona makiyi emhando yako, unogona optimize ads ako. Nekushandisa Google Keyword Planner, iwe uchaziva kuti vangani vanhu vanotsvaga chigadzirwa chako, uye iwe unogona kubhidha zvinoenderana. Izvi zvichakubatsira iwe kuseta bhajeti yemushandirapamwe wako uye kukubvumidza kuti utarise mashandiro emapoka ako ad uye mazwi akakosha.

Kushandisa makiyi makiyi kunowedzera shanduko dzako. Izvi zvinokupa iwe kutonga pamusoro pekutengesa kwako uye kutungamira vatengi kune ako epamusoro kushandura mapeji ekumhara. Iwe unogona zvakare kushandisa Google Keyword Planner chishandiso kusimbisa ako makiyi uye ita shuwa kuti akakodzera. Google neBing vanoshandisa chimiro cheakaundi yako kuona kukosha. Nekushandisa mazwi akakosha, iwe unogona kutumira yakawanda yakanangwa traffic kune yako saiti uye kuwana mari yakawanda. Pakusarudza mazwi ako makuru, iwe unofanirwawo kufunga kuti makwikwi ako anoashandisa sei.

Kukoshera kwakakosha pakubudirira kwemushandirapamwe wako wekushambadzira online. Mazwi akakosha aunosarudza anofanirwa kuve akakosha kune bhizinesi rako, yako ad kopi, uye peji yako yekumhara. Google inopa mibairo vashambadziri vanogadzira ads anoenderana nemazwi avo akakosha.

Long-tail keywords

Adwords long-tail keywords are those that do not have very high competition and have a low search volume. Aya mazwi akakosha anoenderana nematanho ekutsvaga mune dzakasiyana midzi senge izwi, mufananidzo, uye text. Nekuda kwevhoriyamu yavo yakaderera, zviri nyore kuisa pane mamwe mazwi emakwikwi. Nhanho inotevera ndeyekuwedzera aya mazwi makuru kune ako zviri mukati.

Long-muswe keywords ane akati wandei mabhenefiti. Kune imwe, iwo akachipa kupfuura mamwe mazwi makuru. Kune imwe, vanogadzira traffic yakawanda. Ichi ndicho chikonzero chikuru nei mazwi akareba-muswe ari sarudzo yakanaka yePPC. Zvisinei, kushandisa aya mazwi makuru kunogona kuve kwakaoma, kunyanya kana iwe uchimhanyisa indasitiri yemakwikwi. Pane zvikanganiso zvakawanda zvaunofanirwa kudzivirira kana uchishandisa refu-muswe keywords.

Kiyi yekutsvagisa mazwi makuru ndeyekunzwisisa izvo vatengi vako vari kutsvaga. Zvadaro, gadzira runyoro rwekureba-muswe keywords ane chekuita nenyaya iyoyo. Musoro mukuru kana musoro keywords zviri nyore kuuya nazvo, asi mazwi akakosha-muswe anoda imwe pfungwa. A plugin seyedu inogona kukubatsira nedanho iri.

Nepo iyo Google Adwords Keyword Planner ndiyo inonyanya kufarirwa chishandiso chekutsvaga pane refu-muswe keywords, handicho choga chokushandisa. Zvinobatsirawo kuongorora zviri pawebhusaiti yako. Mikana iripo, ine zvinyorwa zvine chekuita ne niche yako kana chigadzirwa. Kuverenga zvemukati mewebhusaiti yako kuchakubatsira iwe kugadzira mazano emazwi akakosha. Iwe unogona zvakare kushandisa chishandiso chinopa ruzivo rwemukwikwidzi. Zvishandiso izvi zvinobatsira pakutsvaga kwemazwi akakosha uye optimization.

Yakareba-muswe keywords inobatsira zvakanyanya kune akati wandei zvikonzero. Kunyange vangasakuunzira mafashama emigwagwa, ivo vachave vakanangwa zvakanyanya uye zvinoguma nepamusoro ROI pane pfupi-muswe keywords. Chinokosha ndechokuti uwane mazwi akareba-muswe akakodzera kune niche yako uye akakodzera kune zvigadzirwa zvaunotengesa.

Split testing

Split testing in Adwords allows you to see which ad performs best in various contexts. Kana iwe uchitsvaga nzira yekuvandudza yako webhusaiti shanduko, kuyedza akasiyana ad marudzi anokupa iwe zano riri nani rezvinopindurwa nemusika wako. Semuyenzaniso, kupatsanura yekuyedza ad kopi inogona kukubatsira iwe kudzidza nezve musika wako huwandu hwevanhu uye psychographics. Inogona zvakare kukubatsira kuti unzwisise mamiriro emanzwiro emunhu ari kutsvaga chigadzirwa kana sevhisi yako.

Kupatsanura kuyedzwa muAdwords kunogona kuitwa nezvishandiso zvakasiyana uye matekiniki. Chimwe chishandiso chakadaro ndiOptmyzr. Iyo inokutendera iwe kuti ugadzire kushambadzira ine akasiyana mavara ad zvinhu uye yobva yakupa iwe mazano kune yega yega zvichienderana nenhoroondo data uye yapfuura A/B bvunzo..

Kupatsanura kuyedzwa inzira yakasimbiswa yekuvandudza metric yewebhusaiti yako uye chiyero chekushandura. Inogona kushandiswa pamapeji ekumhara, email nyaya mitsara, kushambadzira kweterevhizheni, uye zvigadzirwa zvewebhu. Optimizely inoita kuti zvive nyore kugadzira patsanuro bvunzo uye yekutevera mhinduro. Inogona zvakare kushandiswa kuongorora kushanda kweakasiyana mameseji ekushambadzira.

Imwe nzira yekuyedza kuita kwekushambadzira ndeyekugadzira multivariate A/B bvunzo. Iyi bvunzo inoda akawanda ads uye inoda data yakakosha data kuti ive yakakodzera kuita. Zvisinei, maakaundi mazhinji haana vhoriyamu yakakwana yekuita multivariate bvunzo. Pamusoro pe, multivariate bvunzo haina kunyatso shanda uye inoda mavhoriyamu makuru kuti ave nenhamba yakakosha.

A/B bvunzo dzinonyanya kushanda pamapeji ekumhara. Vanogona kuyedza akawanda akasiyana senge misoro, magwaro ekutsanangura, uye kuratidza maURL. Chinangwa ndechekuona kuti ndeipi ad inoita zvakanaka.

Competitor intelligence

Using competitor intelligence is a good way to determine which strategies your competitors are using. Inogona kukubatsira kuita sarudzo dzakangwara pamusoro pemishandirapamwe yako uye kunzwisisa zviri nani maitiro ekukwikwidza nawo. Sezvineiwo, kune akawanda maturusi aripo ekukubatsira iwe kuongorora data yeanokwikwidza. Zvishandiso izvi zvinotangira kubva kune zvemahara kusvika zvinodhura uye zvichaongorora zvisingazivikanwi kana data chaiyo. Iwe unogona kududzira zvakasiyana zvinhu zveanokwikwidza mishandirapamwe iwe pachako, asi maturusi akaita seSerpstat uye AdWords anokwikwidza njere anogona kupa yakawanda yekunzwisisa..

Iwe unogona zvakare kushandisa SEMRush kuti uone zviri kuitwa nevakwikwidzi vako, kusanganisira mazwi akakosha uye ads zvavari kushandisa. It can also give you insight into your competitors’ organic and paid efforts. Iwe unogona kutotsvaga yeanokwikwidza domain uye kuona kushambadzira kwavo. Kushandisa anokwikwidza maturusi ekuongorora uye ruzivo kune yako mukana ndiyo kiyi yekubudirira.

Mamwe maturusi anopa emahara miedzo uye tiered zvirongwa zvemitengo, nepo vamwe vachida kuzvinyoresa pamwedzi. Zvisinei, vanhu vazhinji vachada anopfuura mumwe mukwikwidzi wekuongorora chishandiso kuti apedze 360-degree ongororo. Pamusoro pe, mamwe emamwe anonyanya kufarirwa emakwikwi ekuongorora maturusi anongopa mhedzisiro yeakabhadharwa ekutsvaga mishandirapamwe, nepo mamwe achizobatsira kune mamwe marudzi edhijitari ekushambadzira mishandirapamwe.

Kushandisa mukwikwidzi ehungwaru maturusi inzira huru yekuita sarudzo dzakangwara nezve ako ads. Semuyenzaniso, zviri kuitwa nevakwikwidzi zvinogona kukubatsira kuti ugadzire zvirinani kushambadzira uye uwane zvitsva zvetraffic. Chishandiso chakanaka chemukwikwidzi chehungwaru chinokuratidza uko kushambadza kwemukwikwidzi wako kuri kuratidzwa uye kuti marii yavari kushandisa. Ichakupawo nzwisiso yekuti ndeapi ma network uye masosi emigwagwa anoshandiswa nevakwikwidzi vako, izvo zvinokubatsira kuti uise pfungwa dzako maererano.

Kana iwe uri muindasitiri yemakwikwi, unogona kushandisa chishandiso chakadai seSEMrush kana Kantar. They offer competitive intelligence tools for a wide range of industries and can help you monitor your competitors’ PPC strategies. Iwo emakwikwi ehungwaru maturusi anogona zvakare kukupa yambiro yemazwi akakosha, mapeji ekumhara, uye zvimwe zvikamu zvekushambadzira kwemakwikwi ako.

Pane huwandu hwezvinhu zvinoda kutariswa kana uchishandisa Adwords. These factors include Single keyword ad group (SHAFT), Chibodzwa chemhando, Maximum bid, uye Mutengo pakudzvanya. Izvi zvinhu zvinogona kukubatsira iwe kugadzira peji yekumhara inoyevedza uye inopa kukosha kune vashanyi. Heano mamwe matipi ekukubatsira iwe kugadzira peji yekumhara iyo inokwezva vashanyi uye kuvashandura kuva vatengi.

Single keyword ad group (SHAFT)

A Single Keyword Ad Group, kana SKAG, inzira yakanaka yekugadzira hukama hwakatarisana pakati peizwi kiyi uye ad kopi, uku uchidzivirira kuomarara kwekugadzira nhamba huru yeAd groups. Zvisinei, single keyword ad mapoka haasi emushandirapamwe wese. Iyi nzira haikurudzirwe kune mishandirapamwe ine dingindira, senge webhusaiti yakatsaurirwa kune chimwe chigadzirwa kana sevhisi.

SKAGs zvakare inobvumira kudzora kwakawanda pamusoro pe keyword mabhidhi uye mabhajeti ePPC. Kana yakashandiswa nemazvo, vanogona kukubatsira kuchengeta yako PPC mushandirapamwe pasi pesimba. Nekuti izwi rimwechete rakakosha rinowanikwa muboka rekushambadzira rimwe chete, unogona kuramba wakatarisa pamitengo yese yemushandirapamwe wekushambadza uye kutarisa mazwi akakosha zviri nyore.

Iyo Single Keyword Ad Group nzira inogona kukubatsira kukwidziridza ako ePPC mishandirapamwe nekuvandudza kukosha kwawo. Zvinokutendera kuti ushandise izwi rimwechete kune rimwe nerimwe boka rekushambadzira, kuve nechokwadi chekuti ads yako ichaonekwa pamberi pevashandisi vakasiyana siyana. Inoshanda zvakanyanya nemakambani madiki, asi sezvo mushandirapamwe wako uchikura, kushandisa akawanda keyword ad mapoka kunogona kuita kuti kutonga kwako mushandirapamwe kuome.

Chibodzwa chemhando

There are several factors that affect the Quality Score of your ads. Chinonyanya kukosha ndeyekudzvanya-kuburikidza mwero. Ichi chiyero chekuti vanhu vakadzvanya kangani pashambadziro yako, zvinoreva kuti kana iwe ukawana yakakwira yekudzvanya-kuburikidza nechiyero, ad yako ingangove yakakosha uye inoshanda.

Kukoshera kwekopi yako yekushambadza zvakare chinhu chakakosha muChikamu Chikwata. Izvi zvakakosha nekuti izvo zvaunoshandisa zvinofanirwa kuenderana nemazwi ako akakosha. Zvikasadaro, ads ako anogona kuuya seasina basa kana kurasisa. Kopi yakakodzera inofanira kunge inobata, asi haina kubata zvekuti inotsauka kubva padingindira remazwi akakosha. Zvakare, inofanira kunge yakakomberedzwa nemashoko akakodzera. Nekuita izvi, iwe unozokwanisa kuunza iyo inonyanya kukosha Ad kune angangoita mutengi.

Chimwe chinhu chinokanganisa chibodzwa chako chemhando ibhajeti. Kana uine bhajeti shoma, kupatsanura ads yako inogona kunge isiri iyo yakanakisa sarudzo. Kwete chete inozopatsanura kuyedzwa kuve nemhedzisiro pane ako ese ads, asi iwe zvakare uchava nemari shoma yekuedza nayo. Zvisinei, hazvigoneke kuvandudza Hunhu Hwako hwema ads ako.

Hunhu Zvibodzwa zveakaundi yako yeAdWords iMetric yakakosha inozoona kuti ads ako anoshanda sei. Yakakwira Hunhu Chibodzwa zvinoreva kuderera kweCPC mabhidhi uye kuratidzwa kuri nani kwesaiti yako. Iyo inonyanya kukosha ads yako, iyo yepamusoro yako Quality Score ichave. Nokushandisa zvinyorwa zvakakodzera, iwe unozogona kukwirisa ivo vakakwirisa mabidhi muauction.

Kuwedzera kune yako CPC bhidhi, iyo Quality Score inozoonawo kukosha kwema ads ako. Izvi zvakakosha nekuti zvinopesvedzera iyo Ad Rank. Iyo yakakwirira yemhando yepamusoro, vanhu vangangodzvanya pane ako ads. Zvakakodzera kuisa nguva uye kushanda nesimba mukuwedzera yako Quality Score nekuti inokupa iwe zvirinani chinzvimbo uye yakaderera mutengo pakudzvanya..

Kana uine bhajeti shoma, unogona kuramba uchikwikwidzana nemabhajeti makuru evamwe. Rangarira, iwe unogona kukunda avo vanopedza mamirioni emadhora pasina kupa zvakanyanya kutarisisa kune kunaka. Chero bedzi iwe uchiunza zvibereko zvakanaka, unofanirwa kupihwa mubairo nekuiswa kuri nani.

Maximum bid

If you want to spend less on your Google Adwords campaign, kudzikisa mutengo pane mamwe mazwi akakosha mune mamwe mapoka ekushambadzira kunogona kuve nzira yakanaka yekucheka yako mutengo-per-shanduko.. Iri zano rinoderedza bhajeti rako rese nekuti iwe unenge uchishandisa zvishoma pane mazwi makuru asingatendeuke zvakare. Aya mazwi akakosha anowanzo akafara-based uye anogona kunge asiri kutyaira traffic chaiyo kana kutendeuka nechiyero chaunoda. Zvisinei, vanogona kunge vachikubhadhara zvakanyanya kupfuura zvaungada. Kuwedzera mabheti ako pane chaiwo mazwi akakosha zvakare kunobatsira iwe kuchengetedza mari.

Usati wasarudza bhidhi, unofanirwa kuona chinangwa chemushandirapamwe wako. Kune nzira dzakasiyana siyana dzaungaite nezvazvo, uye nzira yekubhidha yakanaka inogona kugadzira kana kuputsa mushandirapamwe wako. Ukangoziva chinangwa chako, iwe unogona ipapo kugadzirisa bhidhi yako kuti uzviite. Kana chinangwa chako chiri kugadzira traffic yakawanda, iwe unogona kuwedzera yako yakakura bhidhi yekukwezva yakawanda traffic kune yako webhusaiti.

Paunenge uchitsvaga paGoogle Adwords, iwe unofanirwa kuve nechokwadi chekuti ad yako yakakosha. Google ichapa rimwe nerimwe izwi rakakosha chibodzwa chemhando kubva pane imwe kusvika gumi. Iyo yakakwirira yemhando yepamusoro, pakakwirira ad yako ichaonekwa panzvimbo yepamusoro pezvitsvagiso.

Iwe unogona zvakare kushandisa chinangwa ROAS (Dzokera PaAdWords Shandisa) kuseta mutengo wakakodzera. Chinangwa ROAS ndiyo avhareji yekutendeuka kukosha padhora rakashandiswa pane ako ads. Nemamwe mashoko, kana ukashandisa $1 pakuiswa ad, unofanira kutarisira kugadzira $3 mukutengesa. Iwe unogona zvakare kuseta chaiyo yekutendeuka kukosha kune yako mishandirapamwe uchishandisa shanduko yekutevera. Kushandisa chimiro ichi, unofanira kuva nazvo 15 kutendeuka kwekupedzisira 30 mazuva.

Iyo Google shanduko yekutevera yekutevera inobvumidza iwe kuti uongorore mashandiro ekushambadzira kwako uye kuona kuti vanoshandura sei. Inogona kukubatsira kuita sarudzo dzine ruzivo pamusoro pekuwedzera kana kusawedzera iyo yakanyanya kubhidha kana kushandura zano reboka rega rega rekushambadzira.

Mari yekudzvanya

AdWords costs can vary greatly, zvichienderana nerudzi rwechigadzirwa kana sevhisi yaunotengesa. Semuyenzaniso, a $15 e-commerce chigadzirwa kana a $5,000 sevhisi inogona kunge isingakodzeri kushandisa mari inopfuura $20 nekudzvanya kuti uwane muenzi mumwechete kune yako saiti. Kuti uone mutengo wakakodzera pakudzvanya, tora ROI yako muakaunti. A shanu kune imwe mari-ku-ad-spend reshiyo inowanzogutsa.

Nepo zvingaite sezvinoyedza kuchengetedza mari nekubhadhara mari yekushambadza, izvi zvinogona kukanganisa bhizinesi rako. Uku hakusi kutambisa mari chete, asi unogona kunge usiri kuwana zvakanangwa kudzvanya. Makambani eAdd anowanzo kuseta maCPC achishandisa fomula kana maitiro ekubhidha. Iyo CPC ndiyo mari yauchabhadhara muparidzi pese pese munhu paanodzvanya pakushambadzira kwako, uye ruzhinji rwevaparidzi vanoshandisa wechitatu-bato mupi kukubatanidza iwe kune vangangove vatengi.

Iyo CPC metrics yakakamurwa kuita mapoka maviri: pakati nepakati. Avhareji CPC ndiyo mari yaunofunga kuti kudzvanya kwega kwega kwakakodzera, nepo iyo yakanyanya CPC iri iyo yakawanda mari yaunoda kubhadhara. Google inokurudzira kuseta yakanyanya CPC pa $1. Manual mutengo pakudzvanya kubhidha ndiyo imwe nzira yekuseta yakanyanya CPCs.

AdWords inogona kuve yakasimba bhizinesi chishandiso kune e-commerce vatengesi. Inobatsira kuisa zvigadzirwa zvako pamberi pevatengi vari kutsvaga zvigadzirwa zvakafanana. NeGoogle Ads, unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Unogona kushandisa zvishoma $2 nekudzvanya kwega kana iwe uchida kuisa nguva nemari inodiwa kugadzira yakabudirira AdWords mushandirapamwe.

Google AdWords ndiyo inonyanya kushandiswa online advertising system. Zviri nyore kuverenga ROI uye kuseta zvinangwa zvekushambadzira. Unogona kuenzanisa mutengo wako pakudzvanya neindasitiri mabhenji. Semuyenzaniso, avhareji yekambani yekambani yekudzvanya-kuburikidza mwero ndeye 1.91% kune network yekutsvaga uye 0.35 muzana yeratidziro network.

Pamusoro pekuyera CPC, iwe unofanirwawo kufunga kukosha kwekutendeuka. Paunenge uchikwenenzvera mari yako yekushambadzira, iwe unofanirwa kushandisa iyo yekumisikidza modhi inokodzera bhizinesi rako zvinangwa. Semuyenzaniso, kana iwe uchimhanyisa Black Friday Sales mushandirapamwe, unofanira kushandisa Yekupedzisira Non-Direct Click attribution modhi. Iyi yemhando yemhando icharatidza kutenga kune yekupedzisira isiri-yakananga kubaya.

AdWords ipuratifomu yekushambadzira kubva kuGoogle. The platform allows marketers to create and manage campaigns. Ads mumushandirapamwe weAdWords akaunganidzwa nemazwi akakosha, izvo zvinoita kuti zvive nyore kubata. Semuyenzaniso, mushandirapamwe wega wega unogona kusanganisira ad imwe uye akati wandei mazwi. Aya mazwi akakosha anowanzo kusetwa kune yakakura match, zvinoreva kuti vachaonekwa pese pese pamubvunzo wekutsvaga.

Google AdWords

There are several important things to consider when deciding whether to use Google AdWords to promote your business. Kutanga kwazvose, unofanira kuziva rudzi rwevateereri vaunoda kusvika. Zvakare, iwe unofanirwa kusarudza nzira yekuunganidza mari yebhidhi. Kune marudzi emushandirapamwe akasiyana, uye chimwe nechimwe chinoda kuti iwe upe ruzivo rwakananga. Semuyenzaniso, kana iwe uchimhanyisa chitoro chepamberi, iwe unofanirwa kusarudza nzvimbo yenzvimbo mukati meiyo inonzwisisika radius yenzvimbo yako. Kana iwe uchimhanyisa ecommerce saiti ine zvigadzirwa zvinoda kutumirwa, unogona kusarudza nzvimbo inoshandira vateereri vako.

Click-kuburikidza mwero (CTR) chinhu chakakosha pakuona kuti ads ako anoenderana zvakadii. Iyo yakanyanya CTR, iyo inonyanya kukosha ad yako uye keyword kune vatengi. CTRs inoverengerwa nekutarisa data renhoroondo uye kufanotaura. Kana CTR yako iri pasi peavhareji, ungangoda kufunga kugadzirisa yako ad kopi.

Google AdWords ipuratifomu yekushambadzira yepamhepo kubva kuGoogle inoita kuti vatengesi vasvike kune vavanoda. Vanoita izvi nekuisa zviziviso mumibairo yekutsvaga, ayo anowanzo kuratidzwa padivi pemamwe mawebhusaiti. Aya ads acharatidzwa kune vatengi vangangonyanya kufarira zvigadzirwa kana masevhisi aunopa. Kuti uve nechokwadi chekuti ads yako inoonekwa nevateereri chaivo, unofanira kusarudza akakosha mazwi, gadzira ad yemhando yepamusoro, uye batanidza ads ako kune post-tinya ekumhara mapeji.

Google Adwords inzira inodhura yekushambadza zvigadzirwa nemasevhisi ako. Izvo hazvidi bhajeti rakakura rekugadzira, uye hapana mari shoma yaunofanira kushandisa. Uyezve, unogona kunanga kushambadzira kwako uye kungozviratidzira kune mamwe maguta nenzvimbo, iyo inobatsira zvikuru kana uri mugovera webasa romumunda.

Keyword research

Keyword research is one of the most important elements of any SEO campaign. Ndizvo zvinoita kuti webhusaiti yako iratidze kumusoro kweGoogle mitsva yekutsvaga. Pasina izvozvo, iwe hauzove neakavimbika mazwi ezvinyorwa zvako, title tags, kana blog karenda. Zvakare, ucharasikirwa nemikana yakawanda. Kana zvaitwa nemazvo, keyword research iri nyore uye inoguma mune laser-yakanangwa masevhisi.

Chinokosha ndechekutsvaga mazwi mazhinji sezvinobvira kune akapihwa keyword kana mutsara. Google's keyword planner inogona kukubatsira ne keyword research. Ichi chishandiso chinogona kukuratidza huwandu hwekutsvaga uye kukwikwidza kweakasiyana mazwi akakosha nemitsara. Izvi zvinonyanya kubatsira kana iwe uchimhanyisa yemuno SEO zano. Nekuona kuti ndeapi mazwi akakosha ari kutsvaga vanhu munharaunda, iwe unozokwanisa kunanga musika chaiwo. Nekudzvanya zvishoma kwebhatani, unogona kuita kuti ad yako ionekwe pamberi pevatengi ava.

Iwe unogona zvakare kushandisa Google Keyword Planner kuona iyo pamwedzi yekutsvaga vhoriyamu yeakasiyana mazwi. Ichi chishandiso chinopa avhareji pamwedzi yekutsvaga vhoriyamu zvichibva pane iyo data yeGoogle. Inokuratidzawo mazwi akakosha anoenderana. Unogona kushandisa zvishandiso kutsvaga mazana emazwi akakosha, uye iwe unogona kuona kuti vanozivikanwa sei mu niche yako yakasarudzwa.

Keyword research inogona kushandiswa kuwedzera kutsvaga injini traffic uye kugadzirisa webhusaiti zvemukati. Chinangwa ndechekunzwisisa zvinodiwa nevako vangangove vatengi uye nekupa mhinduro nenzira yeSEO yakagadziridzwa zvemukati. Kushandisa Google keyword tool, unogona kuona kuti ndeapi mazwi nemitsara inotsvakwa nevanhu vari pamusika wako waunoda. Yako yemukati zano inofanirwa kupa kukosha chaiko kune vashanyi vako. Gara uine chokwadi uye nyora sekunge uri kunyorera shamwari.

Chimwe chinhu chakakosha muAdWords keyword research chinangwa. Google Ads inokwezva vashandisi vari kushingaira kutsvaga mhinduro. Pane rimwe divi, vanhu vasiri kushingaira kutsvaga mhinduro vanogona kunge vari kungobhurawuza.

Bidding process

Bidding for Adwords is an important aspect of ad campaigns. Mumusika wemakwikwi, ad position slots ishoma uye makwikwi akakwira. Kubudirira, iwe unofanirwa kuziva mabheji akakodzera kuti usvike vateereri vako vaunoda. Iwe unogona kushandisa hungwaru data kukwenenzvera mabhidhi ako.

Maitiro ekubhidha eAdwords anokubatsira kuenzanisa zvibodzwa zvako nemabhedha akakodzera. Pane nzira mbiri dzakafanana dzekubhidha: CPC (mutengo-pa-chiuru) uye CPA (mari-per-acquisition). Iwe unogona kushandisa otomatiki kubhidha kuseta mabhajeti ezuva nezuva uye nemaoko kuseta mabhidhi ega ega mazwi makuru uye ad-mapoka.. Manual bhidhiri inopa kutonga kukuru pane ako ad-mishandirapamwe.

Kana iwe uine anopfuura rimwechete keyword kana ad boka, unogona kushandisa mabhidhi modifiers kudzikamisa mutengo wemushandirapamwe. Iwe unogona zvakare kusarudza kunongedza imwe nzvimbo yenzvimbo, nguva yezuva, kana mudziyo wemagetsi. Iwe unogona kushandisa mabhidhi modifiers kudzikamisa ads ako kune vakanyanya kugona vateereri.

Chibodzwa chemhando ndiyo kiyi kuGoogle Adwords kubhidha system. Zvibodzwa zvemhando yepamusoro chiyero chekuti ma ads ako anoshanda sei pamubvunzo wekutsvaga. Iyo yakakwirira yemhando yepamusoro, zvakanyanya mukana ad yako ichaonekwa pamberi pemunhu akakodzera. Zvakakosha kunzwisisa kuti zvibodzwa zvemhando zvinoshanda sei. Kudzidza nzira yekuwana zvibodzwa zvemhando yepamusoro zvinokubatsira kuti uve mutengi anoshanda zvakanyanya.

Retargeting

Retargeting is a powerful tool for digital advertising campaigns. Inobatsira mabhizinesi kusvika kune vatengi vasina kutendeuka pakushanya kwavo kwekutanga. Statistically, 96 ku 98 muzana yevashanyi vewebhu havapedzi kutenga kana kutosiya ngoro yavo yekutenga. Uye chete maviri kusvika mana muzana anoshandura kuita mutengi chaiye pakushanya kwekutanga. Naizvozvo, retargeting inobatsira mabhizinesi kuita zvakare nevatengi vasingatendeuki nekuvayeuchidza nezvezvigadzirwa kana masevhisi avakamboratidza kufarira..

Retargeting campaigns inogona kusetwa neGoogle's Adwords account. Inogona kunanga vashandisi pamawebhusaiti akasiyana uye mapuratifomu akadai seYouTube neAroid application. Adroll inobvumirawo vashambadziri kugadzira zvikamu zvetsika kuteedzera vashanyi vewebhusaiti. Uyezve, vashambadziri vanogona zvakare kushandisa yavo iripo Google Adwords account nekuda kwechinangwa ichi.

Retargeting ads inogona kushanda zvakanyanya kumabhizinesi madiki. Google inobvumira vashambadziri kunanga vateereri pane mamwe mawebhusaiti kuburikidza neAdwords, uye vashambadziri vanogona kugadzirisa ads kuti vasvike kune vateereri vavanoda. Vanogona zvakare kupatsanura vateereri vavo kuti varatidze kushambadzira zvichienderana nezvavakamboita online. Iyo yakanyanya kujeka yako retargeting campaign iri, kazhinji kacho ichave inoshanda.

Mishandirapamwe yekudzorerazve inoshanda zvakanyanya pamishandirapamwe yenguva refu. Semuyenzaniso, plumber inogona kubatsirwa kubva kumushandirapamwe wekudzorera kuti adzokere pamberi pevatengi vakasiiwa. Asi kana plumber iri kupa emergency service, ingasava sarudzo yakanakisisa. Izvi zvinodaro nekuti maplumbers echimbichimbi anowanzo kutsvaga mhinduro yekukurumidza kudambudziko uye vangave vasingade masevhisi ako kwemakore anotevera.. Pane kudaro, aya ads anowanzo budirira kwenguva refu ecommerce mishandirapamwe. Iwo mameseji mumakampani ekutengesa zvakare akakosha.

Split testing

Split testing in Adwords is a technique that lets you see which ads perform better. Unogona kumhanyisa bvunzo dzakawanda kuti uone kuti ndeipi ine yakanyanya CTR uye zvakare inodhura-inoshanda. Iyo inohwina ad ndiyo inowanzo gadzira iyo yakanyanya kudzvanya pamutengo wakaderera. Iwe unogona zvakare kutora mukana weCTRs nekushandura musoro weiyo ad. Kupatsanura kuyedzwa kunoshanda zvakanyanya kana iwe uchingochinja shanduko imwe panguva, semusoro wenyaya. Iwe unofanirwawo kumhanyisa bvunzo mumazuva mashoma, saka iwe unogona kuona kuti maresults ndeapi.

Split-testing ads inogona kukupa nzwisiso huru mumusika wako. Mhedzisiro yacho inogona kuratidza huwandu hwevanhu uye psycho-graphic ruzivo nezve musika wako. Inogona zvakare kuratidza bhenefiti huru yechigadzirwa kana mamiriro emanzwiro emutsvagiri. Izvi zvinogona kukubatsira iwe kugadzira zvirinani ads uye mapeji ekumhara. Nekuyedza uye kukanganisa, unogona kuvandudza mhedzisiro yako.

Chinangwa chekuyedzwa kwemultivariate muAdwords ndechekudzidza kuti ndeipi shanduko inoshanda zvakanyanya kune yako chaiyo account. Zvisinei, hazvigoneke kuita izvi kumaakaundi mazhinji nekuti vhoriyamu haina kukwirira zvakakwana kugadzira data yakakosha. Akadaro, unogona kugara uchiita A/B patsanura bvunzo kuti uwane iyo ad inoshandura zvakanyanya.

Iwe unogona zvakare kuyedza iyo tsananguro mutsara weiyo ad yako. Muenzaniso wakanaka ishoko rimwechete keyword ad boka rine maviri ads anonangana neshoko rimwechete. Kana uri kuyedza imwe ad pane imwe, unofanirwa kumhanyisa bvunzo imwe chete mune rimwe boka rekushambadzira.