Month: Kukadzi 2021

Muna July 2020 yakazivisa Google Ads portfolio yebhidhi nzira, imwe otomatiki, yakanangwa bhidhi zano, macampaign akawanda, ad mapoka uye mazwi makuru. Sezvo Google yakatsanangura, kuti iyi ficha inowanikwa kune ese maneja maakaundi. Zhizha rapfuura, takatarisa nekukurumidza kune nyowani smart kubhidha chimiro: iyo portfolio yebhidhi nzira dzemaneja maakaundi. Kutanga nhasi, vese vashambadziri vanogona kushandisa aya ma-cross-account bhidhi mazano ekutsvaga zvese- pamwe chete neyemazuva ese ekutenga mishandirapamwe.

Nekubatanidza mishandirapamwe kubva kune akasiyana maakaundi mune imwechete portfolio, unogona kuita zvirinani kuita pamaakaundi iwayo. Sarudza gwara rako, pamusika, iyo inopa zviitiko zvevafambi, uye shandisa mapotifolio ebhidhi nzira kumaakaundi ese, kufambisa kubudirira kwezvinangwa zvebhizinesi ravo. Imwe otomatiki, yakanangwa bhidhi zano, pamishandirapamwe yakawanda, Mapoka eAdd uye mazwi makuru akarongwa. Zvinokubatsirawo, zadzisa zvinangwa zvako zvekuita. Ivo vanopa anotevera akangwara bhidhi mazano akadai Target CPA, Target ROAS, Kurisa Shanduko, Kurisa kukosha kwekushandura, Kurisa kudzvanya uye kugovanisa zvinonongedza. Kana iyo portfolio strategy yagadzirwa, inochengetwa muraibhurari yakagoverwa, nzvimbo imwe yekubata yako portfolio bhidhi marongero uye yekutevera maitiro. Aya mabhidhi nzira aimbozivikanwa se "flexible bid strategy".. Kana iwe usiri kujairana neGoogle dzakawanda sarudzo dzekubhidha pama ads, unogona kuita chokwadi, kuti iwe unowana ruzivo rwakapfupika pane zvimwe zvekutanga zvekubhidha. A bhidhi zano chinhu, uko Google inoshandisa bhajeti yako yekushambadzira, zvakare zvichienderana nezvinangwa zvedanidziro yako.

Pakuratidza kushambadza paGoogle, vashandisi vanogona kusarudza nzira dzakasiyana dzekubira pakushambadzira kwavo, zvichienderana ne, izvo zviito zvakakosha kukambani. Ngatitaure nezvekutengesa zvigadzirwa muchitoro chako che online. Mikana yakawanda yevatengi, Kushanyira shopu yako uye yekupedzisira kuedza, kuwedzera kutengesa kwako. Zvimwe iwe unomhanyisa imwe mhando yenharaunda yepamhepo uye uri kutsvaga zano, kuwedzera kuwanda kwevanhu, vanosaina tsamba yako yepamwedzi. Chero zvinangwa zvako, kana uchiziva, zvavari, iwe unogona kusarudza akanyanya kukodzera mabhidhi nzira dzemishandirapamwe yako.

Kugadzira uye optimization yeGoogle Display Network- oder GDN-Anzeigen kann eine beängstigende Aufgabe sein. Chokwadi ndechekuti, kuti iwe unogona kutambisa yako ad bhajeti, kana isina kupedzwa nemazvo. Zvisinei, izvi hazvirevi, kuti unofanira kumira. Kana iwe uchingoshandisa bhajeti yako pane banner ads, rangarira, kuti ungapedza nguva yakawanda uchiita izvi, tanga kuratidza ads, kukwezva vashandisi vakawanda, kana iwe uri kutarisa kudzoreredza kuGDN. Iwe unofanirwa kugadzira ads pane imwe chiyero. Mhinduro chete ndeyekuti, Gadzira uye shongedza ako ad saizi pazvinogoneka.

Nekudaro, kana ukasarudza saizi yakakodzera yeGoogle kuratidza ads, unofanira kufunga nharembozha.

Größe der Google Display-Anzeigen für das Website-Banner

Jedes Anzeigenbild funktioniert nicht immer an einem Ort oder für eine Werbekampagne. Iyo banner inofanirwa kunge ine saizi yemufananidzo 468 × 60 kuva. Kana vako vangangove vatengi vari kubhurawuza, Pamawebhusaiti, chinhu chekutanga chavanoona chiri pamusoro peji kana pamusoro pekupeta, uye banner inovimbisa, kuti ma ads ako aripo, kuvakwazisa.

1. Half Banner ine saizi yemufananidzo we 234 × 60. Sarudza banner iri, kana uine ad ine diki, asi vanoda simba renji.

2. Sikweya banner ine saizi yemufananidzo we 250 × 250. Kubatsira kwakanyanya kwezviziviso zvakadaro, kuti vanokwana nyore mukugadzira webhusaiti yako.

3. Small Square ishambadzo ine saizi ye 200 × 200. Aya ads anopa mabhenefiti akafanana neyakajairwa sikweya saizi.

4. Rectangle hombe ine saizi yemufananidzo we 336 × 280. Iyi ad type haikwezve zviratidziro sepakati rectangle (300 × 250). Ichiri chiziviso chinokwezva maziso

5. Portrait ads ane saizi yemufananidzo we 300 × 1050. Aya ads ane ari kubuda saizi-inokodzera-zvose, yakagadzirirwa retargeting, sezvavanoyerwa sevanokwezva maererano nemisimboti yakafanana.

6. Poster advertising icharatidzwa ine saizi yemufananidzo we 970 × 250 rakagadzirwa. Aufgrund ihrer Größe und Platzierungsoptionen können Sie bessere Anzeigen anzeigen

Größe der Google Display-Anzeigen für Mobile Banner

1. Mobile Banner-Anzeigen werden mit einer Bildgröße von 320 × 50 switched. Nekufamba kwenguva, mukana wekushambadzira nhare wakawedzera zvinooneka.
2. Iyo Large Mobile Banner ad ine mufananidzo une saizi 320 × 100. Kune zvakare mamwe mafomati akasiyana, z. B. Mobile Full Peji Flex (320 × 320), Square (250 × 250) uye Small Square (200 × 200). Vashambadziri vashomanana vanoshandisa mafomati akadaro.

Google yekutsvaga ads inzira yakasimbiswa, um Aufmerksamkeit zu erregen und mehr Besucher auf eine Website zu lenken. Kutsvaga kwakabhadharwa neGoogle Ads kunogona kuita zvakawanda kupfuura kungowedzera traffic uye kutengesa. Iyi zvakare imwe yemikana, Edzai mabhidhi uye ad kopi. Unogona kuishandisa, kuvandudza injini yekutsvaga optimization yewebhusaiti yako. Kudzvanya zvirokwazvo kunodhura uye kunongove nani nekufamba kwenguva. Isu tinofanirwa kukwirisa mari yedu muPPC ads zvakanyanya sezvinobvira.

Mazano ekushandisa Google Ads kumabhizinesi emuno

1. Kushambadza kwesevhisi yenzvimbo ndizvo chete, sezvavanoita: itsva ad format, zvakagadzirirwa mabhizimisi emunharaunda, vanopa masevhisi chaiwo. Iwe une basa, sezvo ivo vanonamatira kupfuura chero yakajairwa Google ads. Uye nekuti ndezvenzvimbo uye zvakanyanya kukosha pakutsvaga, kubva kwavanotangwa. Shambadziro dzebasa remunharaunda dzinogona kuita zvakanaka kwazvo. Kana kambani yako ichipa chero rudzi rwesevhisi, iwe unofanirwa kufunga nezvekuyedza aya ads matsva.

2. Ad extensions ndiwo ma link, kuratidza nzvimbo yetsanangudzo yemamwe mavara ads. Ehe, chero saiti yekuwedzera inogona kubatsira nekusimudzira kwenzvimbo. Nekudaro, iyi handiyo yega ad yekuwedzera, izvo zvaunogona kuyedza nemashambadziro ekwako.

• fonera extensions
• Partner-Standorterweiterungen
• Automatisierte Standorterweiterungen

3. Imwe yedzakareruka nzira, kuti zvibudirire izvi, inosanganisira, Kamura mameta tag anosanganisira mazita tag uye meta tsananguro yemapeji ewebhusaiti yako muakaundi yako yeGoogle Ads.. Aya mafomati maviri anofanana zvinoshamisa, kana ukanyatsodziongorora. Mazita emazita akafanana neGoogle Ads zvinyorwa zvinyorwa. Tsanangudzo dzeAd dzinofamba zvakanaka nemeta tsananguro tags.

4. Kana iwe ukabvunza vatengi vako, Goverana wongororo dzebhizinesi rako, izvi zvinogona kubatsira zvinoshamisa. Asi shandisa wongororo idzi zvinovaka pasaiti yako? Paunenge usingazvishandise, ipapo unofanira kutanga. Ongororo dzinovaka, shanda munzvimbo chaidzo, kuwedzera kutendeuka mitengo. Dzimwe dzeidzi "nzvimbo dzakakodzera" dzinogona kunge dziri mapeji ekutarisa uye taura nesu mapeji.

5. Haasi ese mazwi akakosha anoshanda zvakanyanya. Mamwe mazwi akakosha ane chinangwa chekutenga chakakura kupfuura mamwe. Kana uchida kutsvakurudza, zvakanaka, kutsvaga mazwi makuru, izvo zvine zvese zvakaderera kukwikwidza uye yakakwirira kutendeuka mitengo.

Kushambadzira kwakanangana nenzvimbo kunopa vashambadzi nevashambadzi mukana wakasarudzika, kusvika kune vatengi vavo zvichienderana nenzvimbo dzakanangana, vanoshanya. Geofencing inobatsira vashambadziri kuita izvi, Vaka uye kunanga vateereri zvine hungwaru hunoshamisa kuburikidza netsika yekunongedza. Geofencing kushambadzira kana kushambadzira kunotsanangurwa senzvimbo-yakavakirwa kushambadzira, iyo inokutendera kuti ubatane nevashandisi ve smartphone mune yakatarwa geographic nharaunda. Nekuti geofencing inoenderana nenzvimbo, zvinoenderana neGPS, Wi-Fi, RFID (Radio Frequency Identification) uye Bluetooth yakadzimwa.

Geofences inoshanda mumatanho matatu akareruka. Kutanga gadzira inotenderera inotenderera, yakapoteredza nzvimbo chaiyo. Ipapo mushandisi anofamba achipfuura iyo geofenced nzvimbo. Vanongomhanya, a ad kubva pamushandirapamwe wako ichaonekwa pafoni yavo.

Geofencing und Geotargeting

Geotargeting inotarisa kune boka rakajeka revashandisi pedyo nenzvimbo ye geolocation, nepo geofencing ichitsanangura muganhu, izvo zvinomutsa dzimwe ads, izvo zvinoratidzwa, kana vashandisi vachipinda kana kusiya nzvimbo yakakomberedzwa.

 Hunhu hwe geofencing

1. Geofencing pamwe nenzvimbo dzekushandura inobvumira impromptu dhata yekutevera uye kuongorora online-kune-offline shanduko.. Zvakakosha, decrypt uye shandisa iyi data nemazvo.

2. Iwe unogona zvakare kushandisa geofencing kunanga vangangove vatengi, vakapinda mawebhusaiti emukwikwidzi wako.

3. Inogona geofencing inobvumira vatengesi kunyatso kunanga mombe dzega nemabhizinesi.

Matanho ekuita mushandirapamwe we geofenced

1. Paunenge uchinge wasarudza yako chinangwa chevateereri uye uchida kuziva, kuti usvike kupi, inguva, gadzira geofence yako. Pane zvingasarudzwa zviviri zvakakosha, kuvandudza geofence yako: kutenderedza poindi kana kutenderedza preset miganhu.

2. Kune yega yega Geofence unogona kuseta Ein- uye kupokana zviitiko zvekubuda. Iwe unogona zvakare kutsanangura iyo perimeter mukati meiyo geofenced nzvimbo, umo munofanira kugadziridzwa kana kuti pekugara, usati watanga mushandirapamwe kana chiitiko.

3. Kuita zviziviso zvekwakavakirwa-nzvimbo hazvisi zvitsva. Nekudaro, nekushandisa programmatic kugona kuwedzera maitiro edhata layer, vatengesi vanogona kunanga mishandirapamwe zvichienderana nenguva yezuva, Datum, nzvimbo uye maonero chaiwo akadai sehuwandu hwevanhu, kutenga tsika, zvido, maitiro ekusevha, zvakatenga kare uye zvimwe zvinogadzira.

4. Paunenge uchigadzirira yako geofence ad kugadzira, iwe unofanirwa kufunga nezvevaoni vako. Edzai static ads, MaGIF uye zvemukati zvevhidhiyo, kuti uwane hanya nevatengi vako

5. Kunyangwe geofencing ine yakasarudzika ROI, mishandirapamwe yake inogona kuvandudzwa uye kugadziriswa. Imwe yeakakosha metrics yekuongorora geofenced mishandirapamwe mutengo wekushanya, kuratidzwa kwekushanya, huwandu hwekushanya kwese uye nekudzvanya kushanya.

Mafoni eGoogle Ads anobvumidza iwe kumhanyisa ads, vakazvipira zvizere kwairi, Wedzera nhamba dzefoni dzinogamuchirwa nekambani yako. Mamwe masevhisi eGoogle Ads anogona kubatsirwa kubva pane izvi kana akashandiswa nemazvo. Zvisinei, unofanira kuziva, kuita izvi. Google's call ads inopihwa chete, apo vaoni vanopinda nemudziyo, anogona kufona. Munhu anodzvanya pa ad, uye panzvimbo yekuvaunza kune webhusaiti kana peji yechigadzirwa, mudziyo wako unodaidza nhamba yako.

Kune dzimwe ads dzeGoogle, ingo bhidha, kuti yako yekufona ads inoratidzwa pamakwikwi.

Google-Weiterleitungsnummern für Anrufe

Sie können entweder die Kontaktnummer Ihres Unternehmens oder eine Google-Weiterleitungsnummer (GFN) ratidza mune yako yekufona kuratidza. Paunogadzira ad yekufona paGoogle, iwe unofanirwa kuisa iyo inodiwa ruzivo uye imwe sarudzo yeruzivo. Erforderliche Informationen umfassen –

• Ihr Firmenname
• Telefonnummer
• Beschreibung
• Bestätigungs-URL

Um Ihre Google-Anrufanzeigen optimal zu nutzen, iwe unofanirwawo kuzadza minda yekusarudza inotevera:

• Zwei Überschriften
• Endgültige URL
• Erweiterungen

Erweiterungen können in Position, yakarongwa snippet kana callout extensions. Paunowedzera kuwedzera kune yako ad, izvi zvinogona kuvandudza kuoneka kwead yako. Kana iwe usingashandise yekupedzisira URL mune yako yekufona ad, kudzvanya chero pahwindo kuchaisa runhare, panzvimbo yekuwana webhusaiti yako. Mawedzero anofanirwa kuratidza mashoma eAd Rank. Kunyange zvakadaro inongoratidzwa chete, kana Google algorithms ichibvumira. Izvi zvinobatsira pakuita kwako.

1. Google inokukurudzira, Boka rakakwana rekushambadza rine kufona-chete ads uye pasina kugadzira ako mameseji-based ads muboka.. Izvi zvinokutendera kuti ugadzirise mabhidhi kana kushandura yako otomatiki yekubhidha nzira yerudzi rwead.

2. Iwe unogona kushandisa chero kiyi izwi mune yako Google Ads mafoni mafoni. Zvisinei, unowana zvibereko zvakanaka, kana uchitarisa mazwi makuru, izvo zvinotungamira, kuti vashandisi vanofona.

3. Ita chokwadi, kuti ad yako ine nzvimbo yakanangana. Izvi zvinosanganisira kusarudzwa kwemashoko makuru, ine nzvimbo uye nhamba yefoni ine kodhi yenzvimbo.

4. Kana bhizinesi rako rakavhurika kwemaawa akatarwa pazuva, ungangoda kudzikisira ads seizvi, kuti ivo chete ipapo vanochinja, kana kambani yako inogona kutora mafoni.