Ita uye Usaite kuGoogle AdWords

Google Adwords Campaigns
Google Adwords Campaigns

Google AdWords yakabatsira zvikuru kumabhizinesi, die Fortschritte bei Umsatz und Lead-Generierung erzielen möchten. Kana uine ad yakanyorwa zvakanaka, vane mazwi emakwikwi emakwikwi uye bhajeti yakanaka, iwe unogona zvechokwadi kuhwina mamwe anotungamira uye kutengesa. Nekudaro, haugone kungo bhidha pamakiyi uye nyora yako ad kopi, kuita mari yakawanda, kunze kwekunge, Waita basa rakanaka. Pane dzimwe dziviriro, kana kuti unogona kuseta zvimwe zviito, ndiani anokuudza, zvokuita nezvisingafaniri kuita, uchigadzira ad yako. Schauen wir uns das im Detail an

Do’s von Google Ads

1. Ipfungwa yakanaka nguva dzose, ad yako, Edza mapeji ako ekumhara, uye kunyanya mazwi ako akakosha, kakawanda. Izvi zvinokutendera kuti unzwisise zvirinani zvido zvevashandisi uye maitiro emushandisi paunenge uchiwana ads.

2. Shandisa retargeting ads, kudzosa vashanyi kuwebhusaiti yako. Ichi chishandiso chakanakisa, nezvevashanyi, vakamboshanyira webhusaiti yekambani yako kamwe chete, batanidza zvakare.

3. Usafe wakakanganwa, Chengetedza kutendeuka kwako. Kana iwe usingateveri kutendeuka, kungoparadza mari yako. Unogona kuongorora ROI yako, kana iwe ukachengeta track yeese ads uye keywords.

4. Usakanganwa, gadzira peji yekumhara, iyo inyanzvi uye inonyengetedza zvakakwana, kuchengetedza vateereri vako vakabatana kune ako ads uye bhizinesi. Peji yako yekumhara inofanirwa kutsanangurwa zvakajeka, chii muenzi anotevera ane nyore, aber effektiven Look & Feel tun muss.

Kurambidzwa kweGoogle Ads

1. Usambofa wakawira mumusungo uye kumisa ads kana keywords, kusati kwasvika chokwadi chekugadzira mari.

2. Edza, Birai pane akasiyana uye ane simba mazwi makuru. Cherechedza, kuti haushandise bhajeti yako yese pane imwechete keyword.

3. Zvinokurudzirwa, kushandisa zvigadziriso zvinogara zviripo. Nekudaro, Google Ads ipuratifomu, kwaunogona kuedza mazano ako. Nekudaro, izvi hazviwanzo funga zvakanakira varidzi vebhizinesi.

4. Usaedza pfungwa yebenzi, Chengetedza mazwi ako ese muboka rimwe chete rekushambadza. Zvinogara zviri nani, kana iwe ukatora imwe-kune-imwe nzira. Zvichakubatsira nazvo, chibodzwa chemhando, the high click rate, chinzvimbo chepamusoro, zadzisa iyo yakaderera CPC uye yakagadziridzwa ROI.

Kana iwe ukatevedzera aya akareruka matanho paunenge uchigadzira ako eGoogle ads, unogona kuzadzisa zvinangwa zvako zvinotarisirwa.

Mazano eGoogle Ads, yaunowana nayo mari yakawanda

Google-Ads
Google-Ads

Eine ordnungsgemäß implementierte PPC-Kampagne ist für einen Werbetreibenden von entscheidender Bedeutung, kushandira kutendeuka kwake uye purofiti. Nekuti unobhadhara kudzvanya kwese, unogashira kubva kuGoogle ads, Mushandirapamwe usina kufambiswa zvakanaka weAdWords unogona kudhura kupfuura mari yaunowana. Vateereri uye kutumira mameseji zvakasiyana kune bhizinesi, Nekudaro, kune mamwe maitiro ekutanga anoshanda nguva dzose muPPC mishandirapamwe.

Hezvino zvinhu zvakakosha pakugadzirisa PPC mishandirapamwe

1. Kushambadza kwakabudirira kweGoogle kunogona kuunza mhando inotungamira kune yekumhara peji, asi iyo inongova hafu yokukunda. Icho chinobva chave chikamu chepeji yekumhara, kuhwina tarisiro iyi kune mutengi. Iwe unofanirwa kukwidziridza mapeji ako ekumhara kune mamwe mashanduko, nekunangisa kushambadzo nemeseji yako yekumhara peji.

2. Kushandisa kwakakodzera kwemazwi asina kunaka ndechimwe chezvishandiso zvine simba, izvo zvinowanikwa kwauri, kuve nechokwadi chekuvimbika kweGoogle AdWords yako. Unogona kushamisira, ndeapi mazwi akakosha asina kukodzera rudzi rwechigadzirwa kana sevhisi. Nekuzivisa Google nezvazvo, izvo zvisiri zvechigadzirwa chako, unogona kudzivirira, Shambadziro dzako dzichaonekwa mukutsvaga kwemazwi akakosha, izvo zvisingaenderane nevatengi vanodiwa.

3. Kana uchida, kuti ma ads ako eGoogle achaita zvirinani, zadza nzvimbo dzese dzeruzivo dziripo. Chaizvoizvo, iwe unofanirwa kupa Google rekodhi yemusoro wemusoro sarudzo uye tsananguro sarudzo. Google inobva yaedza mishmash yavo, kuti uwane mhedzisiro yakanaka.

4. Ad Extensions chikamu chakakosha chechiitiko chemutengi uye chinogona kupa kwakakosha kuita kwekusimudzira kune ako ads. Kuwedzerwa kweAdd kunogona kukubatsira kuti utaure nyaya yako yemhando uye kupa ruzivo runobatsira kune vatengi vako. Iwe unogona kuwedzera ekuwedzera senge sitelink yekuwedzera, callout extension, Shandisa kuwedzera kufona uye kuwedzera kwenzvimbo.

5. Nharembozha-yakatarisana nekushambadzira inokupa iwe pamwe iwo wakanyanya kukosha mukana, Batanidza vashandisi vako venhare nenzira kwayo pane mudziyo wavanosarudza. Kuronga mishandirapamwe inzira iri nyore, kuti uwane mamwe mabhatani ane hunyanzvi.

6. Unogona kuchengetedza mari, nekudzivirira, kuti ads anoratidzwa mune dzimwe nzvimbo, uku uchiwedzera mukana wekutendeuka uye kuwedzera kugadziridzwa kwebhidhi mune mamwe matunhu.

Mushandirapamwe wekushambadzira wakanyatsogadziriswa unogona kukubatsira nazvo, Wedzera zvakanyanya kutengesa kwekambani yako. Nekuti Google inobhadharisa iwe pane yega yekudzvanya pane ako ads, ita chokwadi, kuti iwe unotevera matanho ese aripo, kukwidziridza ruzivo uye mashandurudzo evatyairi.