Month: Nyamavhuvhu 2022

AdWords inzira huru yekufambisa kukura kwekambani yako yeSaaS. You can create a free ad within minutes, chipe kuti chiongororwe, uye ita kuti irarame mukati memazuva. Iwe unogona zvakare kuhaya nyanzvi yePPC agency kuti ikubatsire iwe kugadzira ad campaign yakagadzirirwa kufambisa kukura. Directive inogona kukubatsira neizvi, uye anogona kukupa mahara chikumbiro. Neimwe nzira, iwe unogona kujoinha yemahara yakasununguka nharaunda yeSaaS vatengesi vanonzi Society.

Keyword research

When researching keywords for AdWords campaigns, chimwe chezvinhu zvinonyanya kukosha chinangwa. Iwe unoda kushandisa Google Ads kunanga vashandisi vari kushingaira kutsvaga mhinduro kumatambudziko avo. Zvisinei, vamwe vanhu vanogona kungobhurawuza pawebhu kuti vawane ruzivo kana kutsvaga dzidzo. Pakusarudza mazwi ako makuru, funga kusanganiswa kwemashoko akaderera uye epamusoro-soro.

Mukuwedzera kune yemukati keyword research, unofanira kutsvakurudza ekunze keywords zvakare. Isa rondedzero yako yemazwi akakosha kuGoogle Keyword Planner kuti uone zviri kutsvagwa nevatsvaki. Iwe unogona zvakare kutarisa Google Trends kune kukosha kwese kiyi izwi. Kana iri kuwana traffic mwedzi nemwedzi, zvingangove zvakakosha kushandisa mune yako Adwords mushandirapamwe.

Keyword research chikamu chakakosha che organic search marketing. Inokubatsira kunzwisisa vateereri vako uye inokupa ruzivo rwakakosha. Kuti uwane zvakanyanya kubva mukutsvagisa mazwi makuru, iwe unofanirwa kuve nematurusi akakodzera uye pfungwa. Kune akati wandei emahara keyword research maturusi, asi iwe ungangoda kubhadhara zvishoma kune imwe yepamusoro chishandiso.

Keyword research yeAdwords mishandirapamwe inofanira kutanga kutanga muhurongwa hwekuronga. Kuita kudaro kuchakubatsira kuisa tarisiro dzechokwadi pamutengo, uye ipa mushandirapamwe wako mukana wakanyanya wekubudirira. Iva nechokwadi chekuti unoita tsvagiridzo yako nemazvo, sekusarudzwa kwemazwi asina kunaka kunogona kutungamirira kumushandirapamwe usina kubudirira uye mikana yekutengesa yakarasikirwa.

Rondedzero yemazwi akakosha inofanirwa kuzadzwa nematemu nemitsara inotsanangura bhizinesi rako. Paunenge waona mazwi nemitsara inotsanangura bhizinesi rako, iwe unogona kushandisa keyword research tool kuti usarudze keywords yako online marketing strategy. Chinangwa chekutsvagisa mazwi akakosha kugadzira maratidziro akasimba pakati pevanhu vanogona kunge vachifarira chigadzirwa chako kana sevhisi zvinopihwa..

Bidding options

Google has a number of bidding options for Adwords, uye yakanakisa yemushandirapamwe wako inogona kusiyana zvichienderana nebhajeti rako. Iwe unogona kuwedzera kana kuderedza yako max CPC kusvika 30%, zvichienderana nemakwikwi uye rudzi rwekutsvaga. Mhando iyi yekubhidha inongowanikwa paGoogle's Display Network neSearch Network.

Manual bidhi isarudzo yevashambadziri vari pabhajeti shoma, kana vanoda kutarisa nezve brand kuziva. Iyi sarudzo inokubatsira kuti uwedzere kuratidzwa kwemhando uye shanduko. Zvisinei, inotora nguva yakawanda uye haishande semabhidha ega. Kana iwe uchida kuwedzera brand kuziva, unogona kushandisa mari-per-click kubhidha.

Iyo yakasarudzika yekubhidha nzira ndeye Broad Match, iyo inoratidza kushambadzira kwako kune vashandisi vari kutsvaga yako kiyi izwi. Zvisinei, iwe unogona zvakare kusarudza kubhidha pamazita emhando, ndiwo mazita emakambani kana zvigadzirwa zvakasiyana kwavari. Zvisinei, nzira iyi inogona kudhura chaizvo. Vashambadziri vazhinji vanopokana kuti vobhadhara here kana kuti kwete pamazita emhando.

Kubhejera kweAdwords kwakakosha, asi iwe unofanirwa kufunga nezve ROI yako nemari yawakagadzirira kushandisa. Kana bhajeti yako yakaderera, hausi kuzowana kudzvanya kwakawanda sezvaungada. Iwe zvakare uchafanirwa kumirira kusvika wave nemari yakawanda yekuwedzera mushandirapamwe wako. Zvakare, zvakakosha kuchengetedza maitiro. Zvimwe zvigadzirwa zvinowanzotengeswa pane dzimwe nguva dzegore, saka iwe unofanirwa kuterera kune aya maitiro paunenge uchifunga nezve bhajeti yako.

Google inoshandisa masaini kuona iyo inonyanya kubhidha yeizwi rakapihwa. Aya masaini anogona kusanganisira zvinhu zvakaita semamiriro ekunze, kushanya kwesaiti yapfuura, uye kufarira. Inofungawo zvimwe zvinhu zvinokanganisa chiyero chekushandura, senzvimbo.

Mari yekudzvanya

The cost per click or CPC is the amount you pay for every ad that gets clicked on. Inosiyana zvichienderana nerudzi rweindasitiri uye kiyi izwi rauri kunanga. Semuyenzaniso, muindasitiri yezvokurapa, iyo CPC $2.32, nepo chigadzirwa chakafanana checosmetic services chinogona kudhura $4. Zvisinei, iwe unofanirwa kuvavarira kutsvaga CPC pazasi $2.73 kukwezva vatengi vanogona kunge vari. Unogona kushandisa chishandiso chemahara chinonzi Wordstream kuenzanisa CPC inopesana nemamwe maAdwords ads. Zvadaro, unogona kushanda pakuita kuti ads yako ishande zvakanyanya.

Iyo CPC yeAdwords inotsamira pazvinhu zvitatu zvikuru: kunaka kwemazwi makuru, ad text, uye peji yekumhara. Nokuziva zvinhu zvitatu izvi, unogona kukwirisa mushandirapamwe wako weiyo ROI yakawanda. Akanyorwa pazasi mamwe matipi anokubatsira kuti uwane yakanyanya ROI kubva kuAdwords yako mushandirapamwe.

Nepo iwe uchigona kuderedza CPC nePPC matipi, iwe unofanirwa kugara uchifunga nezvemhando yemhando yeads yako. Chibodzwa chemhando yepamusoro chinokuunzira mamwe mabhatani ebhajeti yako, izvo zvinogona kubatsira bhizinesi rako. Uyezve, iyo zvakare ichakuunzira iwe yakawanda brand mileage uye yemahara kuratidzwa. Chibodzwa chemhando yepamusoro chikamu chakakosha chePPC yako zano.

Iwe unofanirwawo kuziva maverengero eCPC. Iyi metric yakakosha pakushandisa zvakanyanya bhajeti rako rekushambadzira. Avhareji yeCPC inosiyana kubva kumushambadzi kuenda kumushambadzi, asi ndiwo muripo waunobhadhara pakudzvanya kwega kwega. Avhareji CPC ndiyo mutengo weavhareji wekudzvanya kwese kwakakamurwa nehuwandu hwekudzvanya. Zvisinei, iwe unofanirwa kuziva kuti iyo CPC chaiyo ichasiyana.

Zvakanakisa kuenzanisa CPC yako neTarget ROI yako kuseta bhajeti chaiyo yeAdwords mishandirapamwe.. Nekuenzanisa mari kubva kushambadziro dzako dzakabhadharwa nemutengo wemashambadziro ako, iwe unozokwanisa kuona kuti ndedzipi mhando dzekushambadzira dzinounza mari yakawanda yebhizinesi rako. Izvi zvinokubatsirawo kugadzirisa bhajeti yako yekushambadzira kune epamusoro anoita ad marudzi.

Chibodzwa chemhando

Quality score is an important part of AdWords and is based on a number from 0-10. Chibodzwa chepamusoro chinoreva kuti shambadziro ndeyemhando yepamusoro. Izvo zvakare zvakanyanya mukana wekuwana yakanaka SERP chinzvimbo uye kukwezva yepamusoro-mhando traffic uye shanduko. Pane zvinhu zvakati kuti zvinokanganisa zvibodzwa, asi iyo inonyanya kukosha kwavari ndeye CTR, kana kudzvanya-kuburikidza mwero.

Kushandisa yemhando yepamusoro ad kopi kwakakosha mukuvandudza Hunhu Chibodzwa. Inofanirwa kuenderana nemazwi akakosha anoshandiswa uye kuve akakomberedzwa nemagwaro akakodzera. Relevancy chimwe chinhu chakakosha mukuvandudza Quality Score. Google's Ad Preview uye Diagnosis Tool inogona kukubatsira kukwirisa zvese izvi zvinhu.

Nepo Adwords Quality Score yakavakirwa pane nhoroondo data, unogona kuivandudza nekufamba kwenguva. Iwe unogona chete kuona kukosha kwekuedza kwako kana uine traffic yakakwana uye data. Haisi sainzi yakakwana. Nekuita shanduko diki kune yako ad kopi, unogona kuvandudza yako Quality Score.

AdWords Quality Score ndeye metric inotaridza kukosha kwead yako uye huwandu hwebhidhi yako. Yakakwira Hunhu Chibodzwa inovandudza yako ad chinzvimbo uye kuderedza CPC yako. Ichavandudzawo ROI yako. Metric iyi inoyerwa pachikero chimwe kusvika kugumi.

Hunhu hwemhando yeAdwords ads hunosanganisira zvinhu zvitatu: keyword relevancy, kukosha, uye tinya-kuburikidza mwero. Mazwi akakosha anogona kunge akafara kana akatetepa, asi zviri nani kusarudza yakafara match yechigadzirwa. Mazwi ekufananidza anobatsira kune yakafara chigadzirwa tsananguro, zvakadai setsanangudzo yakajairika.

Conversion rates

When it comes to Adwords, kutendeuka mitengo inogona kuve yakakosha pakubudirira kwako. Mhiri kwebhodhi, makambani mazhinji ari kutsvaga kurova mucherechedzo wepamusoro-shanduko. Nepo 25 muzana yemakambani epamusoro anozadzisa chinangwa ichocho, makambani mazhinji anofanirwa kuvavarira kuve nehuwandu hwekutendeuka hunopfuura gumi muzana. Kuzadzisa chinangwa ichi, iwe unofanirwa kuita shanduko yekuwedzera optimization zano.

Imwe yedzakanyanya kukosha nzira dzekuvandudza yako shanduko chiyero ndeyekukwidziridza yako ad kopi. Pane zvinhu zvakawanda zvaunogona kuita kuti uvandudze yako ad kopi uye kunanga, saka iwe unogona kuwana chiyero chepamusoro chekushandura. Kana yako ad kopi isiri kushandura traffic yako, unogona kuyedza imwe inopihwa kana ad kopi kuti uwedzere shanduko yako. Amazon ads ndiyo imwe yedzakanakisa nzira dzekuwedzera yako shanduko rate, uye iwe unogona kuyedza akasiyana ad kopi uye zvinopihwa kuti uone kuti ndeapi anoita zvakanyanya.

Uyezve, iwe unofanirwa kucherechedza chiyero chebounce chesaiti yako, izvo zvinoreva nhamba yevashanyi vakadzvanya kure vasina kutora chiito pane peji rako. Bounce mitengo inokubatsira kuona mapeji ekumhara asingaite. A high bounce rate zvinoreva kuti saiti yako haisi kushandura vashanyi.

Kuti uvandudze shanduko yako, iwe unofanirwa kutarisa kune ad kopi ine chaiyo keyword chinangwa. Izvi zvichawedzera mikana yako yekushandura traffic uye kugadzirisa yako yemhando mamaki. Pamusoro peizvi, iwe unofanirwawo kuedza kuita kuti mapoka ako ad awedzere kunangwa uye zvakananga. Iwe unogona zvakare kuvandudza yako ad yemhando yemhando nekuwedzera huwandu hweakakosha mazwi.

Kutendeuka kunoenderana nezvinhu zvakasiyana, kusanganisira indasitiri, chigadzirwa, uye rudzi rwekutendeuka. Chiyero chekushandura chitoro cheshangu, semuyenzaniso, ichave yakaderera pane yemutengesi wemotokari.

Kana zvasvika pakushandisa Adwords kune bhizinesi rako, pane zvinhu zvakati wandei zvakakosha zvekufunga nezvazvo. Chekutanga ndechekuti imarii yaunoda kushandisa pamushandirapamwe wako. AdWords inobvumidza iwe kuseta bhajeti uye wozochaja muripo mudiki pakudzvanya. Iwe zvakare unozokwanisa kutarisa kufambira mberi kwemushandirapamwe wako uye kuita shanduko sezvaunoona zvakakodzera.

Re-marketing

Re-marketing is a form of online advertising that shows specific ads to people who have previously visited your website or used your mobile app. Paunenge uchinge waunganidza rondedzero yeemail kero, unogona kurodha rondedzero iyi kuGoogle wotanga kuishandisa kune ako epamhepo ads. Zvisinei, zvakakosha kuziva kuti nzira iyi inogona kutora kusvika 24 maawa ekuti Google igadzirise.

Keyword research

Keyword research for AdWords involves selecting both high and low volume terms. Chinangwa chekusarudza mazwi akakosha chinofanira kunge chiri chekuve nechokwadi chekuti ad yako inoonekwa kana vashandisi vachitsvaga mazwi awakasarudza.. Chinangwa chekutsvaga chakakoshawo, sezvo iwe uchida kukwezva vashandisi vari kushingaira kutsvaga mhinduro kumatambudziko. Zvisinei, iwe unofanirwa kugara uchifunga kuti kune vanhu vari kungobhurawuza pawebhu kana kutsvaga ruzivo, asi haazove achitsvaga mhinduro chaiyo kana sevhisi.

Keyword research yeAdwords yakakosha uye inofanirwa kuitwa padanho rekutanga remushandirapamwe. Kuita izvi kuchakubvumidza kuti uise mutengo chaiwo uye uve nemukana wakanyanya wekubudirira. Pamusoro pe, keyword research inogona kukubatsira kuona huwandu hwekudzvanya hwauchagamuchira kune iyo bhajeti yawakagovera pamushandirapamwe wako.. Ramba uchifunga kuti mutengo wekudzvanya unogona kunge wakasiyana zvakanyanya kubva kune kiyi izwi kune kiyi, saka kusarudza mazwi akakosha kwakakosha pakuita mushandirapamwe wakabudirira weAdWords.

Keyword research inogona kutora chero chinhu kubva pamaminetsi mashanu kusvika maawa mashoma. Izvi zvinoenderana nehuwandu hwemashoko aunofanira kuongorora, saizi yebhizinesi rako, uye rudzi rwewebhusaiti yauri kuita. Zvisinei, yakanyatsogadzirwa keyword research campaign inokupa nzwisiso mumusika wako wekutsvaga maitiro. Nokushandisa mazwi akakosha, iwe unozogona kugutsa zvinodiwa nevashanyi vako uye nekupfuura vakwikwidzi vako.

Bidding model

There are several types of bidding models available in Adwords, saka zvakakosha kuti unzwisise kuti ndeipi yakanakira mushandirapamwe wako. Zvichienderana nezvinangwa zvako, modhi yega yega ine mabhenefiti akasiyana ekuwedzera shanduko. Kushandisa iyo chaiyo modhi kwakakosha pakuwedzera kudzoka kwekudyara kwemushandirapamwe wako.

Iyo inonyanya kushanda modhi ndeye Optimize Shanduko, iyo inoseta otomatiki mabhidhi zvichienderana nekushandurwa kukosha kwako. Hukoshi uhwu hausi hukoshi hwenhamba asi chikamu chezana. Kushandisa iyi modhi kunoda yakanaka kutendeuka yekutevera uye nhoroondo yekutendeuka. Paunenge uchishandisa tROAS, usambofa wakaisa chinangwa chako zvakanyanya. Zvakanakisa kutanga nenhamba yakaderera woiwedzera sezvo mushandirapamwe wako unovandudza.

Adwords inopa mhando dzakasiyana dzekubhidha, kusanganisira mutengo-pa-kudzvanya, mutengo-pa-chiuru-kuona, uye Smart Bidding. Kushandisa sarudzo idzi pamwe chete, unogona kukwirisa ads yako kuti ive nani shanduko kukosha uye yakaderera mutengo pakudzvanya. Zvisinei, iwe uchiri kuda kubata ako ads uye kunzwisisa mhedzisiro yemishandirapamwe yako. Unogona kubvunza nekambani inoshanda mumhando iyi yekutarisira mushandirapamwe, MuteSix.

Iyo Manual CPC nzira inotora nguva, asi inokwezva traffic yemhando yepamusoro uye inokudzivirira kubva mukupambadza mari. Kukosha kwekutendeuka kazhinji ndicho chinangwa chekupedzisira chemishandirapamwe yakawanda. Naizvozvo, iyo Manual CPC sarudzo isarudzo yakanaka kune iyi chinangwa.

Mari yekudzvanya

Mari yekudzvanya (CPC) chinhu chakakosha chekufunga kana uchigadzira yako yekushambadza zano. Inogona kusiyanisa zvakanyanya zvichibva pane kiyi uye indasitiri yauri kunanga. Kazhinji, mutengo wekudzvanya unotangira kubva $1 ku $2. Zvisinei, mune mamwe maindasitiri, mutengo wekudzvanya wakaderera zvakanyanya.

Kune miviri mikuru mienzaniso yeCPC, bhidhi-based uye flat-rate. Mamodheru ese ari maviri anoda kuti mushambadzi atarise kukosha kwekudzvanya kwega kwega. Iyi metric inoshandiswa kuongorora kuti imarii anoita kuti muenzi adzvanye pashambadziro, zvichienderana nekuti muenzi uyu achashandisa marii pawebhusaiti.

Mutengo pakudzvanya kweAdwords inotarwa nehuwandu hwetraffic iyo imwe ad inogamuchira. Semuyenzaniso, kudzvanya pane zvawanikwa paGoogle zvinodhura $2.32, uku kudzvanya pane peji rinoratidza muparidzi kunodhura $0.58. Kana webhusaiti yako inotarisa zvakanyanya kutengesa kupfuura traffic, ipapo unofanira kutarisa CPC kana CPA kubhidha.

Muyero weCPC weFacebook Ads unosiyana zvichienderana nenyika. Canada neJapan dzine mareti epamusoro eCPC, nemunhu akaderera $0.19 nekudzvanya. Zvisinei, muIndonesia, Bhuraziri, uye Spain, CPC mitengo yeFacebook Ads yakaderera, avhareji $0.19 nekudzvanya.

Mutengo pakushandura

Cost per conversion is a great way to track the performance of your advertising campaign. Iyi mhando yekushambadzira inzira yakangwara yekuwedzera bhajeti yako yekushambadzira. Iyo inokutendera iwe kutevedzera imwe metric, senge nhamba yevanhu vanoshanyira saiti yako uye kutenga. Zvisinei, iwe unofanirwa kucherechedza kuti iyi metric inogona kusiyana kubva pamushandirapamwe kuenda kumushandirapamwe. Semuyenzaniso, e-commerce vashambadziri vangangoda kuteedzera kuti vangani vanhu vanozadza fomu rekuonana. Mapuratifomu ekugadzira inotungamira anogonawo kushandiswa kuyera shanduko.

Mutengo pashanduko imwe neimwe unogona kuverengerwa nekutarisa kukosha kweshanduko maringe nemutengo weshanduko iyoyo.. Semuyenzaniso, kana iwe ukashandisa PS5 yekudzvanya iyo inoguma nekutengesa, iwe uchaita purofiti yePS45. Iyi metric inokubatsira kuenzanisa mutengo wako nepurofiti yako, uye inonyanya kubatsira kune vanhu vari kutsvaga kuderedza mari.

Kunze kwemutengo wekushandura, vashambadziri vanofanirawo kufunga nezve avhareji mutengo pakutenga. Chiyero ichi chinowanzo kwira pane mutengo pakudzvanya, uye inogona kunge yakawanda $150. Zvinoenderana nerudzi rwechigadzirwa kana sevhisi yauri kutengesa, pamwe chete nemitengo yepedyo yevatengesi.

Uyezve, zvakakosha kuziva kuti mutengo wekushandurwa kweAdwords hauwanzo kuenzana nemutengo wakakamurwa nekutendeuka.. Zvinoda kuverenga kwakaoma. Izvi zvinodaro nekuti hazvisi zvese zvinodzvanya zvinokodzera kushandurwa yekutevera yekushuma, uye iyo yekushandura tracking interface inoratidza nhamba idzi zvakasiyana nekoramu yemutengo.

Account history

The Account history for Adwords is where you can track all of the billing information for your advertising. Iyo iri nyore nzira yekuziva yako account chiyero chero nguva. Kuti usvike kupeji rino, ingo dzvanya pane iyo giya icon iri kumusoro kurudyi kona yechidzitiro chako. Kubva ipapo, unogona kuongorora mari yako yekushambadzira isina kubhadharwa uye mubhadharo wawakaita.

Unogonawo kuona chero shanduko dzakaitwa nevamwe. Unogona kushandisa iyi ficha kutarisa maitiro evamwe paaccount yako. Inoratidza chero shanduko dzakaitwa kuaccount yako uye kuti ndedzipi shanduko dzakakanganiswa. Iwe unogona kunyange kusefa shanduko yenhoroondo mishumo neshanduko kana uchida. Chirevo chenhoroondo yekuchinja chinokuratidzawo chero shanduko dzakaitwa kuaccount yako kana mishandirapamwe.

Kuva neruzivo urwu kunokuchengetedza nguva yakawanda. Unogona kuona zvakachinja vanhu, pavakachichinja, uye kuti vakaishandura kuita sei. Iwe unogona zvakare kugadzirisa shanduko kana ukaona dzakonzera dambudziko. Iyi ficha inonyanya kukosha pakuedza zvinangwa. Kana iwe uri kutonga PPC mushandirapamwe nePPC agency, iwe ungangoda kutarisa shanduko yenhoroondo yerogi kuti uve nechokwadi chekuti zvese zviri sezvazvinofanira kuita.

Kana uri kushandisa Google Ads, unogona kuwana nhoroondo yeakaunti yako muChinja Nhoroondo chimiro. Shandura nhoroondo inogona kukupa anosvika makore maviri enhoroondo kune ako ads. Kuti uwane nhoroondo iyi, simply sign in to your Google Ads account and click on the “change history” tab.

Adwords inobhadhara-per-click (PPC) advertising platform. Inoshanda nemhando yekubhidha, which means that you pay for every click of your ad. Kunyange zvazvo inogona kudhura, iyi sevhisi inogona kuwedzera ruzivo rwemhando. Zvisinei, zvakakosha kuti uzive zvekutanga usati wanyura mazviri.

Adwords inobhadhara-per-click (PPC) advertising platform

PPC advertising allows marketers to target customers at any stage of their customer journey. Zvichienderana nekuti mutengi ari kutsvaga chii, PPC ads inogona kuoneka mune yekutsvaga injini mhinduro kana pasocial media. Vashambadziri vanogona kugadzirisa kopi yavo yekushambadza kuti vatarise kune vamwe vateereri nenzvimbo yavo. Uyezve, vanokwanisa kugadzirisa zviziviso zvavo zvichienderana nenguva yezuva kana mudziyo wavanoshandisa kuwana dandemutande.

Iyo PPC yekushambadzira chikuva inobvumira mabhizinesi kunanga vateereri vavo uye kuwedzera mitengo yavo yekutendeuka. Zvinokwanisika kunongedza rimwe boka revatengi vachishandisa chaiwo mazwi makuru. Kushandisa mamwe mazwi akakosha zvinoreva kusvika kune vashanyi vashoma, asi chikamu chepamusoro chavo chinoshanduka kuva vatengi. Pamusoro pe, vashambadziri vanogona kunanga vatengi ne geography nemutauro.

Pay-per-click advertising iindasitiri hombe. Alphabet chete inogadzira pamusoro $162 bhiriyoni mumari pagore kuburikidza nemapuratifomu ayo ad. Kunyange paine akati wandei mapuratifomu ePPC kushambadzira, inonyanya kufarirwa iGoogle Ads uye Bing Ads. Kumabhizinesi mazhinji, Google Ads ndiyo nzvimbo yakanaka yekutanga. PPC mapuratifomu anopa nzira dzakawanda dzakasiyana dzekumisa mushandirapamwe wako.

Iyo PPC yekushambadzira chikuva iri nyore kunzwisisa asi yakaoma kubata. Pay-per-click advertising inogona kudhura mari yakawanda uye inoda nguva yakawanda. Sezvineiwo, Google yaita kuti hurongwa uhu huve nyore nekupa otomatiki sisitimu inobatsira nekutsvaga mazwi makuru uye kubhidha. NeAdWords, vashambadziri vanogona kugadzirisa chitarisiko uye manzwire ezviziviso zvavo.

Paunenge uchishandisa iyo pay-per-click advertising chikuva, zvakakosha kuti uongorore mashandiro emakambani ekushambadzira uye kunanga vateereri vavanoda. Kushandisa yakavakirwa-mukati analytics kana yakaparadzana analytics software inogona kubatsira vatengesi kunzwisisa kuti mishandirapamwe yavo iri kuita sei uye kunatsa kuedza kwavo zvichienderana nemhedzisiro.. Pamusoro pe, emazuva ano PPC advertising mapuratifomu anopa customizable ad mafomati uye sarudzo dzekutarisa, zvichiita kuti vashambadzi vagone kukwidziridza mishandirapamwe kune chero bhizinesi.

It uses a bidding model

Smart bidding is a powerful tool that can help you increase the number of conversions from your ad campaigns. Iyi modhi inogadzirisa kukwenenzverwa kwemabhidhi ako kune zvakanakisa mhedzisiro. Izvi zvinogona kuguma nehuwandu hwekushandura uye mari yakawanda. Nzira yacho haisi pakarepo, zvisinei; zvinotora nguva kugadzirisa uye kudzidza kubva kune data yemushandirapamwe wako.

Kubhidha kunogona kugadzira kana kuputsa mushandirapamwe wako. Kuti usarudze kuti ndeupi rudzi rwekubhidha rwakakunakira, tanga waona zvinangwa zvako. Zvinangwa zvakasiyana zvinoda nzira dzakasiyana dzekubhidha. Semuyenzaniso, kana uri kunanga vashanyi vewebhusaiti, unofanirwa kutarisa pane kudzvanya. Pane rimwe divi, kana iwe uchivavarira kuburitsa akawanda ekurodha uye mari, iwe unofanirwa kusarudza CPA kana Mutengo-pa-yekuwana mishandirapamwe.

Kana chinangwa chako chiri brand kuziva, tarisa pane zvinodzvanya uye zvinoonekwa. Ita shuwa yekutarisa kuti ad yako inoita sei uye gadzirisa mabhidhi ako zvinoenderana. Iwe unogona zvakare kutarisa ROI yako nekushandura bhajeti yezuva. Iyi nzira yekubhidha haina kuoma sezvainonzwika, uye inokubvumira kuti uedze mazano akasiyana pasina kuisa simba rakawanda mazviri.

Smart kubhidha inokwirisa mishandirapamwe yako uchishandisa shanduko yedata kubva kuGoogle Ads. Nekuita izvi, unogona kudzivirira kudarika-kubhidha uye kuwedzera huwandu hweshanduko dzaunogadzira. Kana mari yako yepakati pakushandura iri shoma pane bhajeti yako, iwe unofanirwa kusarudza zano iri kuti uwedzere mari yako kubva pane izvi.

Data yemukati yeGoogle inoratidza kuti kugadzirisa kukosha kunogona kuguma nekuwana kwakajeka. Inozivikanwa kuwedzera kukosha kwekushandura ne 14% yekutsvaga mishandirapamwe, uku kusvika 30% yeSmart Shopping uye Standard Shopping mishandirapamwe. Izvi zvinoreva kuti inogona kubereka yakakwira ROI uye yakaderera CPLs.

It can be expensive

AdWords is a popular marketing channel that can be very expensive if not managed correctly. Kuve nebhajeti uye kutonga bhajeti rako nemazvo kwakakosha kumushandirapamwe unobudirira. Maneja weakaundi akanaka anogona kukubatsira neizvi. Ita shuwa kuti yako ad bhajeti inoenderana nezvinangwa zvako zvekushambadzira.

Kushandisa mazwi asina kunaka kuti usabvisa mazwi asingadiwe kunochengetedza bhajeti yako. Nokushandisa mazwi asina kunaka, uchaganhurira nhamba yezviziviso zvaunogamuchira kune mamwe mazwi akakosha. This will help you answer users’ queries more effectively and thus save you money. Pamusoro pe, iwe uchashandisa mari shoma kana uine ads anoenderana.

It can raise brand awareness

There are a number of ways to increase brand awareness. Imwe yeinonyanya kushanda ndeyekugadzira chirongwa chekutumira. Chinangwa chechirongwa ichi ndechekuita kuti vatengi vakurudzire bhizinesi rako kushamwari nemhuri dzavo. Iwe unogona kuita izvi kuburikidza nekushandiswa kwezvipo zvekusimudzira. Zvipo izvi zvinowanzobatsira kana kukwezva, uye vanosiya fungidziro yechigarire pamusoro pekariro. Ivo zvakare vanoita kuti zvive nyore kurangarira mhando yako.

Imwe nzira yekusimudzira ruzivo rwemhando ndeye kuburikidza nemukati. Iwe unogona kugadzira zvinyorwa zvebhurogi uye zvirimo nezvezvigadzirwa zvako nemasevhisi uye nekubatanidza mazwi akakosha ekubatsira vateereri vako kuti vazive bhizinesi rako.. Aya mazwi akakosha anofanirwa kuenderana nekutsvaga kunoitwa nevanhu pavanotanga rwendo rwavo rwekutenga kana kudzidza zvakawanda nezve zvigadzirwa zvako. Unogona kushandisa zvishandiso seAhrefs, SEMrush, uye Moz Keyword Explorer kuti uone mazwi akakosha anoenderana nevateereri vako.

Organic social media zvakare inzira huru yekusimudzira ruzivo rwemhando. Iwe unofanirwa kugadzira zvemhando yepamusoro izvo zvinomutsa manzwiro evateveri vako. Yako social media zvemukati zvinofanirwa kuwedzera kukosha kuhupenyu hwavo. Kupa emahara samples inzira inoshanda yekuwedzera brand kuziva. Izvo zvakakoshawo kugadzira kudyidzana nemamwe mabhureki ane zvinangwa zvakafanana. Kudyidzana nemamwe ma brand kuchabatsira makambani ese ari maviri kusvika kuvanhu vakawanda uye kuwedzera kuvimbana pakati pevateereri vavo.

Imwe nzira yekuwedzera ruzivo rwemhando ndeyekugadzira zvirimo kuburikidza nevhidhiyo. Nekushandisa vhidhiyo, you can increase your viewers’ attention spans and create a higher rate of brand awareness. Vanhu vanotsvaga zvemukati zvevhidhiyo zvine zvemukati zvemukati. Unogona kushandisa vashandi vepamba kana tarenda rekunze kugadzira mavhidhiyo, uye aya mavhidhiyo anogona kuve akakurumbira evapesvedzera anobatsira kuparadzira yakanaka brand kuziva.

It can increase conversions

While you’re using Adwords for your online business, iwe unofanirwa kugara uchitarisa kunaka kwekutendeuka. Kana shanduko yako yakaderera, pane zvinhu zvakawanda zvaunogona kuita kuti uvandudze. Chimwe chezvinhu zvekutanga zvaunogona kuita kusvika kune vakawanda vateereri. Nekuita izvi, unogona kuona kuti ndeipi ad type inonyanya kushanda. Iwe unogona zvakare kushandisa Enhanced CPC chimiro kuti uzvibhadhare otomatiki kusvika 30% yakakwirira kune mazwi makuru anotungamira kushanduko.

Rimwe rematambudziko makuru akawanda emabhizinesi epamhepo nderekuti vane nguva shoma yekudhonza vashandisi. Chinokosha ndechekushandisa zvakanyanya nguva yaunofanirwa kudhirowa vashandisi. Iwe unofanirwa kugadzira mapeji ekumhara anoteerera uye kugadzirisa kune akasiyana mabreakpoint. Izvi zvichabatsira webhusaiti yako kushanda zvirinani pamidziyo yese, kuderedza kudonha, uye gadzira nzira yakasimba yekutendeuka. Adwords inogona kunyanya kushanda kana iwe ukagadzira mobile-hushamwari mapeji ekumhara.

Chirongwa cheAdWords chinobvumira vashambadzi kuti vaise kushambadzira kune akasiyana zvigadzirwa kana masevhisi. Kazhinji, vashambadziri vanoshandisa pay-per-click modhi. Zvisinei, vanogonawo kushandisa dzimwe nzira dzekubhidha, zvakadai semutengo-pa-kuratidzwa kana mutengo-pa-kuwanikwa. AdWords zvakare inobvumira vashandisi kunanga kune chaivo vateereri. Pamusoro pe, vashandisi vepamberi vanogona kushandisa akati wandei ekushambadzira maturusi, kusanganisira keyword generation uye mamwe marudzi ekuedza.

Mari yekudzvanya

The cost per click for Adwords is an important metric to keep track of when building a marketing campaign. Inogona kusiyana zvichienderana nezvimwe zvinhu, kusanganisira kunaka kwemazwi ako makuru, ad text, uye peji yekumhara. Zvisinei, pane nzira dzekukwirisa mabhidhi ako kune yakanakisa ROI.

Imwe nzira yekudzikisa mutengo wako pakudzvanya ndeye kuvandudza mamakirwo ema ads ako. Google inoshandisa fomula inonzi CTR kuona mhando. Kana CTR yako yakakwirira, zvinoratidzira kuGoogle kuti ads ako anoenderana nemubvunzo wekutsvaga wemuenzi. Chibodzwa chemhando yepamusoro chinogona kudzikisa mutengo wako pakudzvanya nekusvika 50%.

Avhareji mutengo pakudzvanya kweAdwords zvinoenderana nehuwandu hwezvinhu, kusanganisira indasitiri yako, rudzi rwechigadzirwa kana sevhisi yauri kupa, uye vateereri vanonangwa. Semuyenzaniso, iyo yekufambidzana uye yemunhu indasitiri ine yepamusoro avhareji yekudzvanya-kuburikidza nechiyero, nepo indasitiri yepamutemo ine avhareji yakaderera.

Mutengo wekudzvanya kweAdwords unosiyana zvakanyanya, uye inogona kuva yakaderera se $1 kana yakakwirira se $2. Zvisinei, kune maindasitiri mazhinji uko maCPC akakwira, uye mabhizinesi aya anokwanisa kururamisa maCPCs epamusoro nekuti kukosha kwehupenyu hwevatengi vavo kwakakwira. Avhareji CPC yemazwi akakosha mune aya maindasitiri anowanzo pakati $1 uye $2.

Mutengo wekudzvanya kweAdwords unogona kukamurwa kuita mhando mbiri dzakasiyana: flat rate uye bid based. Yekupedzisira inosanganisira mushambadzi achibvuma kubhadhara imwe mari pakudzvanya kwega kwega, nepo yekutanga iri fungidziro yakavakirwa pahuwandu hwevashanyi. Mune iyo yakatarwa chiyero modhi, vese mushambadzi nemushambadzi vanobvumirana pane imwe mari.

Chibodzwa chemhando

Quality score is an important component of Adwords, chiyero chekuti ad yako inoenderana nei kune yako kiyi izwi. Iyo inonyanya kukosha izwi rako rakakosha, zviri nani ad yako ichaita. Nhanho yekutanga yekuvandudza yako ad yemhando yemhando ndeyekunzwisisa kuti kopi yako yekushambadza inoenderana sei neshoko rako rakakosha. Zvadaro, unogona kugadzirisa zvinyorwa mune ad yako kuti uvandudze kukosha kwako.

Chechipiri, yako Quality Score ichapesvedzera mutengo pakudzvanya (CPC). A low Quality Score inogona kusimudza CPC yako, asi mhedzisiro yacho inogona kusiyana kubva pakiyi izwi kuenda kune kiyi. Kunyange zvazvo zvingava zvakaoma kuona migumisiro pakarepo, mabhenefiti emhando yepamusoro Score inovaka nekufamba kwenguva. Chibodzwa chepamusoro chinoreva kuti kushambadzira kwako kunoonekwa mumibairo mitatu yepamusoro.

AdWords yemhando yepamusoro inotarwa nemusanganiswa wezvinhu zvitatu. Izvi zvinosanganisira huwandu hwetraffic iwe yaunogamuchira kubva kumushandirapamwe wakapihwa, kana uri wekutanga, kana mushandisi wepamusoro. Google inopa mubayiro kune avo vanoziva zvavari kuita uye inoranga avo vanoramba vachishandisa nzira dzechinyakare.

Kuve nemhando yepamusoro Chibodzwa kuchawedzera kuoneka kwead ad yako uye kuwedzera kushanda kwayo. Inogonawo kubatsira kuwedzera kubudirira kwemushandirapamwe wako uye kuderedza mutengo pakudzvanya. Nekuwedzera yako Quality Score, unogona kukunda vakwikwidzi vepamusoro. Zvisinei, kana yako Quality Score yakaderera, zvinogona kukuvadza bhizinesi rako.

Pane zvinhu zvitatu zvinokanganisa yako Quality Score uye kuvandudza ese ari matatu anovandudza chinzvimbo chako mune ads. Chinhu chekutanga ndeye ad copy quality. Ita shuwa kuti ad yako inoenderana neako mazwi makuru uye yakakomberedzwa neakakodzera mavara. Chinhu chechipiri i peji yekumhara. Google ichakupa yakakwira Hunhu Chibodzwa kana peji yekumhara yako ad ine ruzivo rwakakodzera.

Match type

Match types in Adwords allow advertisers to control their spending and reach a targeted audience. Mhando dzemechi dzinoshandiswa pazvinenge zvese zvakabhadharwa kushambadzira painternet, kusanganisira Yahoo!, Microsoft, uye Bing. Iyo chaiyo chaiyo mhando yemutambo, iyo yakakwirira yehuwandu hwekushandura uye kudzoka pakudyara. Zvisinei, kusvika kwema ads anoshandisa chaiwo match keywords idiki.

Kuti unzwisise nzira yekufananidza zvakanyanya mazwi ako emushandirapamwe, tanga watarisa mishumo yetemu yekutsvaga. Mishumo iyi inokuratidza mazwi anotsvaga vanhu vasati vadzvanya pakushambadzira kwako. These reports also list the “match type” for each search term. Izvi zvinokutendera iwe kuti uchinje uye optimize kune anonyanya kushanda makiyi. Zvakare, inogona kukubatsira kuona mazwi asina kunaka uye nekuabvisa pamushandirapamwe wako.

Kusarudza rudzi rwemutambo chinhu chakakosha chekugadzirisa yako AdWords campaign. Iwe unofanirwa kunyatso tarisa zvinangwa zvemushandirapamwe wako uye bhajeti rawakaseta pamushandirapamwe. Iwe unofanirwawo kufunga nezve hunhu hwe ad yako uye nekuigonesa zvinoenderana navo. Kana iwe usina chokwadi nezve rudzi rwemutambo wekushandisa, unogona kubvunza nyanzvi.

Iyo yakasarudzika match mhando muAdwords yakakura match, zvinoreva kuti shambadzo dzichaonekwa pakutsvaga mazwi nezvirevo zvakafanana nezvako. Iyi sarudzo zvakare inobvumidza iwe kuti ubatanidze masinonimi uye kuvhara misiyano yeizwi rako rekiyi mune ako ads. Izvi zvinoreva kuti iwe unowana mamwe maratidziro, asi iwe uchawana yakaderera traffic.

Besides broad match, iwe unogona zvakare kusarudza mutsara wemitsara. Mutsara wemitsara unobvumidza iwe kunanga vateereri vadiki, zvinoreva kuti ad yako ichaonekwa mune dzimwe tsvakiridzo dzinoenderana. Mukupesana ne, yakafara match inogona kuburitsa ads isina basa kune zviri mukati mewebhusaiti yako.

Adwords account history

To understand how your Adwords campaign has changed, zvinobatsira kuva nenhoroondo yeakaundi. Google inopa chimiro ichi kune vashandisi vayo, saka iwe unogona kuona zvakachinja uye rinhi. Nhoroondo yeshanduko inogona kubatsirawo kuona chikonzero chekuchinja kwakangoerekana kwaita mushandirapamwe wako. Zvisinei, haitsivi yechenjedzo dzehunyanzvi.

AdWords’s change history tool is located in the Tools & Analysis Tab. Kana wangoiisa, tinya “Change History” to view all the changes made to your account. Zvadaro, sarudza nguva yakatarwa. Unogona kusarudza zuva kana vhiki, kana kuti sarudza zuva.

Re-targeting

Re-targeting can be used to target users based on their actions on your website. Semuyenzaniso, unogona kunanga vashanyi vakaona ad pane yako peji peji. Unogona kushandisa nzira iyi kutumira vashanyi kune peji rekumhara iro rakagadziridzwa zvigadzirwa kana masevhisi avanoda. Saizvozvowo, iwe unogona zvakare kunanga vashandisi zvichienderana nekudyidzana kwavo nemaemail ako. Vanhu vanovhura nekudzvanya zvinongedzo mumaemail ako vanowanzo farira mhando yako kupfuura avo vasingafarire.

Kiyi yekubudirira kutarisisa zvakare ndeyekunzwisisa kuti vateereri vako vanogadzirwa sei. Nekunzwisisa maitiro evashanyi vako, unogona kunanga mapoka chaiwo ane Adwords ads. Aya mashambadziro achaonekwa pamawebhusaiti mukati meGoogle Display Network, izvo zvinokubvumira kuti uwane vanhu vakawanda. Semuyenzaniso, kana webhusaiti yako ichibatsira vana, unogona kugadzira chikamu chedemographic uye shandisa icho kutarisisa kutarisisa ads pamawebhusaiti evana.

Mashambadziro ekutarisazve anogona kushandisa makuki kuteedzera nzvimbo yemuenzi mutsva. Ruzivo urwu runounganidzwa neGoogle's re-targeting platform. Inogona zvakare kushandisa ruzivo rusingazivikanwe nezve kubhurawuza maitiro evakamboshanyira vashanyi kuratidza ads ane hukama nezvigadzirwa zvakaonekwa nemushandisi..

Imwe nzira yekushandisa zvakare targeting ndeyekuburikidza nesocial media. Facebook ne Twitter ndiwo maviri anozivikanwa masocial media mapuratifomu eizvi. Facebook chishandiso chikuru chekutungamira chizvarwa uye kusimudzira. Twitter yapera 75% yevashandisi vayo panharembozha, saka ita shuwa kuita yako ads mobile-hushamwari. Kutarisa zvakare neAdwords inzira ine simba yekubata kutarisa kwevateereri vako uye kuvashandura kuva vatengi.

Kana iwe uri SaaS chigadzirwa kana SaaS kambani, ipapo Adwords inogona kuva nzira yakanaka yekufambisa kukura. Adwords allows you to create ad campaigns for your product or service, uye unogona nyore kugadzira mushandirapamwe mumaminitsi. Unogona kuitumira kuti iongororwe, uye ad yako inogona kurarama mukati memazuva mashoma. Kana iwe unogona kuhaya nyanzvi yePPC agency kuti igadzire kushambadzira kwebhizinesi rako izvo zvinosimudzira kukura. Ivo vanotonyora mahara mazano kwauri.

Keywords with high search volume

When you want to target a wide audience, iwe uchada kufunga nezvekiyi izwi rine yakakwirira yekutsvaga vhoriyamu. Izwi rakafara kiyi rinokubatsira kuti uwane kuratidzwa uye kutumira yakawanda traffic kune yako webhusaiti. Zvisinei, ziva kuti injini yekutsvaga haisi nguva dzose yakarurama. Izvi zvinoreva kuti vhoriyamu yekutsvaga yakakwira keyword ichave nemakwikwi akawanda uye nekudaro, bhidhiyo inokurudzirwa inogona kunge iri pamusoro. Ichi ndicho chikonzero zvakakosha kuwana izwi rakakosha risinganyanyi kukwikwidza uye risingazodye yakawanda yebhajeti yako..

Sezvineiwo, kune nzira shoma dzekuwana mazwi makuru ane vhoriyamu yekutsvaga yakakwirira. Chekutanga, unogona kutarisa pamwedzi yekutsvaga mavhoriyamu. Mamwe mazwi akakosha ane spike yakakura muvhoriyamu yekutsvaga kutenderera Gumiguru naZvita. Mimwe mwedzi inogona kunge iine huwandu hwekutsvaga hwakaderera. Izvi zvinoreva kuti iwe unofanirwa kuronga zvemukati mako zvinoenderana mukati megore rose. Imwe nzira yekuwana mazwi akakosha ane yakakwirira yekutsvaga vhoriyamu ndeye kushandisa Google Trends data kana Clickstream data kuona mukurumbira wavo.

Kana iwe uchinge waziva kuti ndeapi mazwi makuru akakwira muvhoriyamu yekutsvaga, unogona kutanga kudziongorora kuti dzine basa here. Iyo yakakwirira yekutsvaga vhoriyamu kiyi ine mukana wepamusoro wekugadzira traffic, nepo izwi rakaderera vhoriyamu rinogamuchira zvishoma traffic. Zvakanaka, mazwi ako akakosha anofanirwa kunangana nemhando dzevanhu vari kutsvaga chako chaicho chigadzirwa kana sevhisi. Nenzira iyi, iwe unogona kuve nechokwadi chekuti ad yako inokwezva vateereri chaivo.

Mukuwedzera kune yakakwirira yekutsvaga volume, iwe unofanirwawo kufunga nezve kukwikwidza kwezwi rinokosha. Mazwi akakosha ane yakaderera vhoriyamu yekutsvaga ari nyore kuisa chinzvimbo uye ane yakaderera makwikwi. Izvi zvakakosha kana iwe uchida kukwezva nhamba huru yevashanyi vatsva. Izvo zvakakoshawo kufunga nezve chokwadi chekuti yakakwirira yekutsvaga vhoriyamu keywords inoda imwe nguva uye simba kuti isvike kumusoro masanji.

Iyo Moz Keyword Explorer chishandiso chikuru chekushandisa kuongorora kukwikwidza kwemazwi akakosha. Iyo yemahara kushandisa uye inouya neMoz Pro suite. Kana iwe uchitsvaga yepamberi keyword yekuongorora chishandiso, iyi inogona kunge iri sarudzo yakakunakira iwe. Inopa intuitive chiratidzo chekuti inokwikwidza sei izwi rakakosha uye inopa mamwe mazwi akakosha. Iyo inoratidzawo domain domain uye chiremera chepeji zvibodzwa zveakakwira-vhoriyamu keywords.

Broad match allows you to reach the widest audience

When it comes to keywords on Google Adwords, Broad match ndiyo inogadzika marongero. Izvi zvinokutendera kuti usvike kune vakawanda vateereri vanobvira. Zvisinei, dambudziko nehupamhi match nderekuti haugone kunanga vateereri vako zvakare. Pamusoro pe, inogona kutambisa yakawanda bhajeti yako.

Kuderedza vateereri vako, unogona kushandisa mutsara wezwi. Iyi sarudzo ichakubvumidza iwe kushandisa akawanda akasiyana emazwi ako akakosha, senge mutsauko wepedyo weizwi rako guru kana mutsara unouya pamberi kana mushure memutsara wako. Kuseta uku kunobvisawo mukana wekushambadzwa kwemazwi ekutsvaga asina basa.

Kumwe kufunga kwakakosha kana zvasvika kune kiyi yekufananidza ndeyekuti mangani akasiyana ezwi rako akakosha achaonekwa mumashambadziro. Broad match ndiyo yakasarudzika yekumisikidza paGoogle Adwords uye icharatidza kushambadzira kwako kune yega yega yemutsara wakakosha. Rudzi urwu rwemakiyi ezwi rinoparadza mari yakawanda nekukonzeresa kushambadzira kwemazwi akafanana uye zviperengo zvisirizvo., izvo zvisina kunanga. Broad match zvakare imwe yeanonyanya kufarirwa keyword match settings. Inokupa kusvika kukuru, asi zvinogona kukanganisa kudzvanya-kuburikidza mwero.

Imwe bhenefiti yemutambo wakakura ndeyekuti haina kukwikwidza pane yakamanikana mechi. Broad match keywords zvakare haana kujeka kwazvo, zvinoreva kuti vanogona kusvika kune vanhu vasingade masevhisi ako. Semuyenzaniso, kana iwe uine kambani yedhijitari yekushambadzira yedhijitari, you could rank for the broad match keyword “digital marketing.” This would allow your ads to reach people who are searching for digital marketing videos and software.

Kunzwisisa keyword match kuchakuchengetedza mari uye kukubatsira kufamba mafaera ekubatsira. Broad match keywords haawanzo kunangwa uye ane yakaderera mhando zvibodzwa, asi vanounza huwandu hwepamusoro hwetraffic. Broad match keywords haana kunyanya kutaurwa, asi vanogonawo kuva neCPC yakaderera. Kuti uwane mari yakawanda yebhadha yako, shandisa yakafara match keyword strategy inosanganisa mazwi akanaka nemutsara kana chaiyo match keyword.

Broad match ndiyo yakanakisa sarudzo kana iwe uchida kusvika kune vakawanda vateereri. Izvo hazvitore nguva kumisa uye inogona kuchinjirwa kumashure pasina chero data hiccups. Uyezve, inokupa mukana wakawanda wekusvika kune vateereri vakasiyana.

Mari yekudzvanya

Cost per click for Adwords ads can vary greatly depending on your industry. Kune akawanda mazwi makuru, iwe uchabhadhara $1 ku $2 nekudzvanya. Zvisinei, MaCPC anogona kunge akakwira zvakanyanya mune mamwe maindasitiri, semabasa emutemo. Semuyenzaniso, mutengo wekudzvanya pane masevhisi emutemo unogona kusvika kusvika $50 nekudzvanya, nepo mutengo wekufamba uye wekugamuchira vaeni wakaderera se $0.30. Zvisinei, zvinogara zvakanaka kuti utore ROI yako muaccount usati waita chirongwa cheAdwords.

Zvevashambadzi, mutengo wekudzvanya kweAdwords unotemwa nerudzi rwechigadzirwa kana sevhisi yaunopa. Kana iwe uchitengesa a $15 e-commerce chigadzirwa, saka hazvingaite zvine musoro kubhadhara $20 nekudzvanya. Zvisinei, kana uri kutengesa a $5,000 service, mutengo wekudzvanya pane ad yako unogona kukwira se $50 nekudzvanya.

Mutengo pane kudzvanya kweAdwords chikamu chemari inogadzirwa kubva pakudzvanya kwega kwega. Inosiyana zvichienderana nerudzi rwechigadzirwa chakashambadzirwa uye chiyero chemakadhi emuparidzi. Kazhinji, iyo inonyanya kukosha chigadzirwa, iyo yakakwira mutengo pakudzvanya. Zvinokwanisika kutaurirana nemutengo wakaderera nemuparidzi wako, kunyanya kana uri kushanda pachibvumirano chenguva refu.

Adwords inobvumidza iwe kushandisa akasiyana mabhidhi mhando, kusanganisira inochinja yekutevera yekutevera uye CPC kubhidha. Chero ipi yekubhidha modhi yaunosarudza zvinoenderana nezvinangwa zvako zvemushandirapamwe. Kushandisa CPC kubhidha kune ako ads kunogona kuwedzera shanduko yako, nepo dynamic conversion tracking inogona kufambisa zvaunofunga.

Mutengo wekudzvanya kweAdwords hauna kugadziriswa, uye mafambiro anochinja nekufamba kwenguva. Iyo yazvino data inowanikwa paSECockpit. Pamafoni efoni, the CPC value is shown in a column called “Average CPC”. Google inoti iyi koramu ndeyechokwadi kupfuura yekare Keyword Tool, saka CPC maitiro anogona kunge akasiyana zvishoma muSECockpit.

Nepo CPC yakakwira zvichireva kuti uri kubhadhara yakawanda pakudzvanya kwese, zvinogona zvakare kureva kuti ad yako haisi kuenderana nevateereri vako uye unofanirwa kushandura yako yekunanga nzira. Zvakasiyana, CPC yakaderera zvinoreva kuti uri kuwana zvakawanda zvekudzvanya bhajeti yako. Zvichienderana nezvinangwa zvekambani yako, unogona kugadzirisa CPC yako zvichibva pane chako chinangwa Return on Investment.

Chibodzwa chemhando

Adwords’ Quality Score is an important factor in determining the placement of your ads and the cost per click (CPC) kuti uchabhadhara. Chibodzwa chepamusoro chinoreva kuti ads ako anogona kukwezva mhando yetraffic uye kutendeuka zvakanaka. Pane zvinhu zvakati kuti zvinokanganisa chibodzwa ichi. Nepo CTR iri imwe yeakanyanya kukosha, kune zvimwe zvakawanda zvekufunga nezvazvo zvakare.

Yako ad yemhando yemhando chiratidzo chewebhusaiti yako uye marudzi emashambadziro auri kuita. Kuve nemhando yepamusoro mamakisi zvinoreva kuti kushambadzira kwako kwakakosha uye kunobatsira kune vateereri vako. Kuwedzera yako yemhando zvibodzwa kuchakubatsira iwe kuwedzera ad yako chinzvimbo.

Shambadziro dzine zvibodzwa zvemhando yepamusoro dzicharatidzwa pamusoro pamapeji einjini yekutsvaga. Pamusoro pe, chibodzwa chemhando yepamusoro chinogona kutungamira kune yakakwirira ad chinzvimbo, kuita kuti ad yako ionekwe kune vateereri vako vavanoda. Izvi zvinogona kutungamira kumutengo wakaderera pakudzvanya uye kubudirira kwemushandirapamwe wepamusoro.

Kukwirisa ad's Quality Score, ita shuwa kuti kopi yako inoenderana neako keywords. Ad kopi isina basa inogona kuonekwa seinorasisa vashandisi. Zvakanaka, iyo ad kopi inofanirwa kuve yakakosha uye inobata, pasina kurasika kure kure negwara. Pamusoro pe, inofanira kunge yakakomberedzwa nemashoko akakodzera anofanana nemashoko makuru. Nekuita izvi, iwe unozogona kuve nechokwadi chekuti ad inowana zvakanyanya kudzvanya zvinogoneka.

Yako ad's Quality Score ndechimwe chezvinhu zvakakosha pakuona kuiswa kweshambadzo yako pamibairo yekutsvaga.. Kuyera uku kunobva pane zvakati wandei, kusanganisira zvinyorwa zve ad yako, keyword fit, uye kukosha kwepeji yekumhara. Kana ad yako ikagamuchira yakakwira Quality Score, inofanira kuoneka papeji rechipiri kana rechitatu rezvawanikwa.

Mapeji ekumhara anoitawo basa rakakosha mukushandurwa. Peji yekumhara iyo isina nzvimbo chena uye yakabatikana zvakanyanya nemavara ingangotungamira kune vashanyi kusiya peji. Kuvandudza kutendeuka mitengo, peji rako rekumhara rinofanira kuva pfupi, laser-yakatarisana, uye pasina zvinotsausa zvakawanda.

Adwords chishandiso chine simba chekusimudzira webhusaiti yako. It can drive thousands of new visitors to your site in a matter of minutes. Zvisinei, zvakakosha kuti usarudze mazwi akakosha uye machisi mhando. Ngatitarisei mamwe ematipi aunogona kushandisa kukwirisa mushandirapamwe wako. Semuyenzaniso, kana uri kutsvaga kuhaya mainjiniya matsva, unogona kushandisa peji yekumhara uye AdWords mushandirapamwe kunanga vanhu vari kutsvaga mainjiniya.

Keyword research

Keyword research is a critical part of online marketing. Inobatsira kuona misika ine pundutso uye kutsvaga chinangwa chekuvandudza budiriro yekubhadhara-per-click kushambadzira mishandirapamwe.. Kushandisa Google AdWords ad muvaki, mabhizinesi anogona kusarudza akanakisa mazwi ekugadzirisa kushambadzira kwavo. Chinangwa chikuru ndechekugadzira maonero akasimba kune vanhu vari kutsvaga izvo zvavanofanira kupa.

Nhanho yekutanga mukutsvagisa mazwi akakosha kuziva vateereri vako. Iwe unofanirwa kuona rudzi rwezvinyorwa zvichatsvakwa nevateereri vako uye mashandisiro avanoita internet kuita sarudzo. Funga nezvechinangwa chavo chekutsvaga, semuyenzaniso, kutengeserana kana ruzivo. Zvakare, tarisa kubatana kwemazwi akasiyana. Pamusoro pe, unogona kuona kana mamwe mazwi akakosha akakosha kune yako saiti kupfuura mamwe.

Keyword research yakakosha pakusarudza mazwi akakodzera ekushandisa kusimudzira webhusaiti yako. Keyword research inokupawo mazano ekuvandudza saiti yako. Izvo zvakakoshawo kufunga zvinofarirwa nevateereri vako uye mapoinzi ekurwadziwa. Nokunzwisisa zvavanoda, unozogona kugadzira mazano anoenderana nezvido izvozvo.

Google's AdWords keyword planner ine akawanda maficha ekukubatsira neako keyword research. Inogona kukubatsira kugadzira ads uye kopi yewebhusaiti yako. Iyo yemahara kushandisa uye inoda chete Google AdWords account uye chinongedzo kwairi. Inokubatsirawo kuona mazwi matsva ayo vateereri vako vanenge vachitsvaga.

Keyword research yeAdwords inosanganisira kuitisa tsvakiridzo pane zvemukwikwidzi zvemukati. Mazwi akakosha anodarika izwi rimwechete; anogona kuva zvirevo kana kunyange musanganiswa wemashoko. Paunenge uchigadzira zvemukati zvesaiti yako, edza kushandisa mazwi makuru-muswe. Yakareba-muswe keywords ichakubatsira iwe kuwana yakanangwa traffic mwedzi nemwedzi. Kuti uone kana izwi rakakosha rakakosha, unogona kutarisa huwandu hwekutsvaga uye Google Trends.

Kubhidha pamazwi akakosha

Bidding on trademarked keywords in AdWords is a legal issue. Zvichienderana nenyika yauri kunanga, mazwi ekutengesa anogona kunge asiri pamutemo mune ad zvinyorwa. Kazhinji, trademarked keywords inofanira kudzivirirwa, asi zvimwe zvinosiyana zviripo. Mawebhusaiti ane ruzivo uye vatengesi vanogona kukwanisa kushandisa aya mazwi makuru.

Chekutanga, unofanira kufunga zvaunofarira zvebhizimisi. Semuyenzaniso, uri kunyatsoda here kupa vakwikwidzi vako mukana usina kunaka? Kana zvakadaro, you shouldn’t bid on the competitors’ trademarked keywords. Kuita izvi kunogona kuguma nemhosva yekutyora chiratidzo chekutengeserana. Ichaitawo kuti zviite sekunge vakwikwidzi vako varikuda iwo mazwi makuru.

Kana mukwikwidzi wako ari kushandisa trademark pane ako keywords, unogona kuisa chichemo neGoogle. Asi, iwe unofanirwa kuyeuka kuti mukwikwidzi wako ad achatambura nekunyunyuta kwako, iyo inodzikisa yako yemhando yepamusoro uye kuwedzera yako mutengo-pa-kudzvanya. Zvakatoipa, mukwikwidzi wako anogona kunge asiri kutomboziva kuti vari kubhidha pamatemu ekutengeserana. Kana zvakadaro, vangave vakada kugamuchira izwi rakakosha pane kudaro.

Hazvina kujairika kuona zita remukwikwidzi richibuda mune yako ad. Kubhidha pazita ravo remhando zvakare izano rinoshanda kana iwe uchida kunanga musika wavo. Izvi zvichakubatsira iwe kuwedzera kuoneka kwechiratidzo chako uye kugadzirisa kutengesa kwako. Kana izwi remukwikwidzi wako rakadhindwa rakakurumbira, unogona kusarudza kubhidha panguva iyoyo. Nzira yakanakisa yekuita kuti kushambadzira kwako kuonekwe nevateereri vako ndeyekusimbisa yako yakasarudzika yekutengesa chirevo (USP).

Click-kuburikidza mwero

When you run a successful AdWords campaign, iwe unoda kukwanisa kuyera nhamba yevanhu vanodzvanya pane yako ad. Huwandu uhu hunobatsira pakuyedza ads ako uye nekuzvigadzirisa kana zvichidikanwa. Iwe unogona zvakare kuyera kushanda kwemushandirapamwe wako nekutevera kuti vangani vanhu vanorodha zvirimo. A high download rate chiratidzo chekufarira kwakanyanya, izvo zvinoreva zvakawanda zvinogona kutengesa.

Avhareji yeGoogle Ads Click-kuburikidza mwero (CTR) ndizvo 1.91% pane network yekutsvaga, uye 0.35% pane network yekuratidzira. Yemashambadziro ekushambadzira kuti abudise yakanakisa kudzoka pakudyara, unoda CTR yakakwirira. Zvakakosha kuyeuka kuti AdWords CTR yako inoverengerwa nekugovanisa huwandu hwezvinoonekwa nenhamba yekudzvanya.. Semuyenzaniso, CTR ye 5% zvinoreva kuti vanhu vashanu vanodzvanya pane yega yega 100 ad impressions. Iyo CTR yeimwe ad, listing, kana keyword rakasiyana.

Kudzvanya-kuburikidza mwero ndiyo yakakosha metric nekuti inobata zvakananga yako Quality Score. Kazhinji, CTR yako inofanira kunge iri zvishoma 2%. Zvisinei, mamwe macampaign achaita zvirinani pane mamwe. Kana CTR yako yakakura kupfuura iyi, iwe unofanirwa kufunga nezve zvimwe zvinhu zvinokanganisa kuita kwemushandirapamwe wako.

Iyo CTR yemushandirapamwe weGoogle AdWords zvinoenderana nezvakawanda zvinhu. Izvo zvakakosha kuti uzive kuti yakaderera CTR inokwevera pasi yako ad's Quality Score, kukanganisa kuiswa kwayo mune ramangwana. Uyezve, yakaderera CTRs inoratidza kushaikwa kwekukosha kune ad ad viewer.

A high CTR zvinoreva kuti chikamu chikuru chevanhu vanoona ad yako vanodzvanya pairi. Kuve nekudzvanya-kuburikidza mwero kunokubatsira kuti uwedzere kuoneka kwead yako, uye inowedzera mikana yekutendeuka.

Peji yekumhara

A landing page is a very important part of an Adwords campaign. Inofanira kunge iine mazwi akakosha auri kunanga uye kuve nyore kuverenga. Inofanirawo kuva netsanangudzo uye musoro, iyo inofanirwa kugadzira snippet yekutsvaga. Izvi zvichakubatsira kuti uwane mamwe mabhatani uye kuwedzera shanduko.

Vanhu vanodzvanya pane ads vanoda kuziva zvakawanda nezve chigadzirwa kana sevhisi inosimudzirwa. Zvinonyengera kutumira vanhu kumapeji akasiyana kana zvinyorwa zvisingakodzeri kutsvaga kwavo. Uyezve, inogona kuita kuti iwe urambidzwe kubva kune yekutsvaga injini. Semuyenzaniso, bhena kushambadzira inosimudzira yemahara uremu mushumo haifanire kutungamira kune saiti inotengesa discounts zvemagetsi. Saka, zvakakosha kupa zvakanyanya kutarisisa zvinyorwa pane yekumhara peji.

Pamusoro pekushandura vashanyi kuva vatengi, peji rekumhara rinobatsira kune yemhando yepamusoro zvibodzwa zveboka rekushambadza kana keyword. Kukwidza zvibodzwa zvepeji yako yekumhara, kukwirisa zvibodzwa zvako zvemhando yepamusoro uye zvirinani kuita mushandirapamwe wako weAdWords. Naizvozvo, peji yekumhara chikamu chakakosha chechero nzira yekushambadzira.

Kugadzira peji yekumhara iyo yakagadziridzwa yeAdWords inhanho yakakosha yekuwedzera shanduko. Nekubatanidza kubuda-chinangwa pop-up, unogona kutora email kero dzevashandisi vari kusiya saiti yako vasina kutenga. Kana izvi zvikaitika, unogona kushandisa iyi pop-up kuvabatanidza zvakare gare gare.

Chimwe chinhu chakakosha cheAdwords yekumisa peji ishoko rayo. Iyo kopi inofanirwa kuenderana nemazwi akakosha, ad text, uye kutsvaga mubvunzo. Inofanirawo kuva nekushevedzera kwakajeka kwekuita.

Shanduko yekutevera

Setting up Adwords conversion tracking is easy. Chekutanga, iwe unofanirwa kutsanangura shanduko yaunoda kuronda. Shanduko iyi inofanirwa kuenderana nechiito chaicho chinotorwa nemushandisi pawebhusaiti yako. Mienzaniso inosanganisira kutumira fomu rekuonana kana kudhawunirodha ebook remahara. Kana webhusaiti yako iri kunyanya ecommerce saiti, unogona kutsanangura chero chiito chinoguma nekutenga. Ipapo iwe unogona kuseta kodhi yekutevera yechiito ichocho.

Conversion tracking inoda macode maviri: Global Site Tag uye kodhi yekushandura. Kodhi yekutanga ndeyekushandura webhusaiti, nepo yechipiri ndeyekufona. Iyo kodhi inofanirwa kuiswa pane yega peji kuti itevedzerwe. Semuyenzaniso, kana mushanyi akadzvanya nhamba yako yefoni, iyo kodhi inoteedzera kutendeuka uye kuratidza iwo ruzivo.

Shanduko yekutevera inobatsira kune akati wandei zvikonzero. Inogona kukubatsira kuti unzwisise ROI yako uye kuita sarudzo dzirinani maererano nekushandisa kwako ad. Uyezve, inogona kukubatsira kushandisa Smart Bidding nzira, iyo inogonesa otomatiki mishandirapamwe yako zvichienderana nemuchinjika-mudziyo uye muchinjika-browser data. Paunenge uchinge wagadzira shanduko yekutevera, unogona kutanga kuongorora data rako nekuongorora kushanda kwekushambadzira kwako uye mishandirapamwe.

AdWords shanduko yekutevera inobvumidza iwe kukwereta shanduko mukati menguva yakatarwa, iro rinogona kuva zuva kana mwedzi. Izvi zvinoreva kuti kana mumwe munhu akadzvanya pane yako ad otenga chimwe chinhu mukati memazuva makumi matatu ekutanga, iyo ad ichaverengerwa kune kutengeserana.

AdWords Conversion tracking inoshanda nekubatanidza Google Analytics uye AdWords. Iko kutendeuka yekutevera kodhi inogona kuitwa zvakananga kuburikidza ne script kuseta kana kuburikidza neGoogle Tag Manager.

Kana iwe uri mubhizinesi rekuhaya mainjiniya, a landing page and Adwords campaign are two great ways to get new applicants. Pamusoro peiyo keyword pachayo, ita shuwa kuti rudzi rwemachisi rwakakodzera. Kuti uone kuti vateereri vako vari kutsvagei, ita saiti yekutsvaga uye Google Analytics. Zvishandiso izvi zvinokutendera kuti uwane mazwi akakosha ari kutsvagwa nevashanyi vako. Zvadaro, shandisa aya mazwi akakosha mumushandirapamwe wako weAdWords kukwezva vanyoreri vatsva.

Remarketing

Remarketing with Adwords is a powerful marketing tool that can help you remarket to customers who have previously visited your website. Iyo remarketing tag ikodhi yaunowedzera kune yako webhusaiti kuti ubvumire adwords kunanga vashanyi vako vane zvakafanana ads.. Kazhinji, iyi kodhi inowedzerwa kune yepasi pewebhusaiti uye inobvumidza iwe kunanga vanhu vakashanyira yako saiti. Iwe unofanirwa kuisa iyi kodhi pane yega peji rewebhu raunoda kutengesa zvakare.

Kutengesa zvakare neAdwords inzira ine simba yekusvika kune vakapfuura vashanyi kune webhusaiti yako uye kuvadzosera kuwebhusaiti yako.. Iyi nzira inokubvumira kuti utumire ads akakodzera kune vashanyi vekare, izvo zvichavadzosa kune webhusaiti yako. Izvi zvinokutendera kuti uchinje vashanyi vekare ava kuita zvekutengesa uye zvinotungamira. Uyezve, inokubvumira kuti utarise mapoka evateereri chaiwo. Iwe unogona kudzidza zvakawanda nezve kushambadzira zvakare neAdwords mune iyi infographic kubva kuGoogle.

Kushandisa kushambadzira zvakare neAdWords kunoshanda kana iwe uchida kunanga kune chaivo vateereri. Nezvekutengesa ficha, unogona kunanga vateereri vako zvichienderana nemaitiro avo uye zvavanoda. Semuyenzaniso, unogona kunanga vanhu vanga vachitsvaga peya yeshangu dzepamutemo nepo mumwe munhu achitsvaga shangu dzenguva dzose acharatidzwa chiziviso cheshangu dzenguva dzose.. Aya macampaign ekushambadzira anowanzo kuve nemazinga ekushandura epamusoro, zvinoreva kuti ROI yakakwirira.

Negative keywords

If you want your advertising to get the attention of the right audience, unofanira kushandisa negative keywords. Nenzira iyi, unogona kuona kuti ads yako haisi kuratidzwa kutsvaga zvisina basa. Iyo inzira yakanaka yekuwedzera kudzoka kwako pakudyara (ROI) uye kuderedza kutambisa ad mari. Heano mamwe matipi ekuita zvakanyanya zvisina kunaka mazwi makuru. Unogonawo kuona vhidhiyo iyi kuti ungaishandisa sei. Vhidhiyo iyi icharatidza mawaniro nekushandisa mazwi asina kunaka.

Chinhu chekutanga chaunofanirwa kuita kutsvaga izvo zvinotsvakwa nevanhu pasaiti yako, uye wedzera mazwi asina kunaka kune iyi mibvunzo. Iwe unogona kuita izvi nekushandisa Analytics uye AdWords. Kana uchinge wava nemazwi akaipa aya, unogona kuvaisa muAdWords Editor seyakafara match negative keywords. Iwe unogona zvakare kuwedzera mazwi asina kunaka kune chaiwo ad mapoka. Ita shuwa kuti unoshandisa mutsara wemhando yemhando paunenge uchiwedzera mazwi asina kunaka kumushandirapamwe wako.

Iwe unofanirwawo kusanganisira kuwanda kwekusiyana kwemazwi ako asina kunaka. Zviperengo zvisirizvo zvatekeshera mumibvunzo yekutsvaga, saka kusanganisira akawanda mavhezheni emazwi ako asina kunaka anovimbisa runyorwa rwakanyanya. Nekushandisa mazwi asina kunaka paboka rako rekushambadza, iwe uchakwanisa kuvandudza CTR yako (click-kuburikidza nechiyero). Izvi zvinogona kutungamira kune zvirinani ad zvinzvimbo uye yakaderera mutengo pakudzvanya. Zvisinei, iwe unofanirwa kushandisa chete mazwi asina kunaka kana akakodzera kune niche yako.

Kushandisa mazwi asina kunaka inzira yekushanda. Kunyange ichigona kuwedzera ROI yako, haisi yemahara. Nepo maitiro ekushandisa akashata keywords mumushandirapamwe wako weAdwords anogona kutora nguva, zvakakodzera. Ichavandudzawo kushambadzira kwako uye kuwedzera yako ROAS uye CTR. Usakanganwa kutarisa mishandirapamwe yako vhiki nevhiki! Iwe unofanirwa kutarisa mishandirapamwe yako svondo rega rega uye nekuwedzera mazwi matsva asina kunaka pese paunoawana.

Mushure mekuwedzera mazwi asina kunaka kumushandirapamwe wako wekushambadzira, iwe unofanirwawo kutarisa yako yekutsvaga mazwi tebhu. Iyi tebhu inokupa rumwe ruzivo rwezviri kutsvagwa nevanhu. Aya mazwi akakosha anogona kushandiswa pamwe chete neasina kunaka mazwi kuti uwane kunyange yakakwira yekutsvaga masanji. Iwe unogona kuwedzera kutsvaga kwakabatana kune ako asina kunaka keywords. Idzi inzira huru yekunongedza vateereri chaivo vebhizinesi rako. Kana iwe uchida kubudirira muAdwords, usakanganwa kushandisa mazwi asina kunaka.

Bidding options

There are many bidding options for Adwords campaigns. Manual kubhidha yakanakira vashambadziri vane bhajeti shoma vanoda kukwidziridza kuratidzwa kwemhando yavo uye kutarisa kushanduko.. Target kubhidha isarudzo yakanaka kune vashambadziri vanoda kuwedzera traffic yavo uye ruzivo rwemhando. Iyo yakaderera yerudzi urwu rwekubhidha zano ndechekuti inogona kutora nguva uye haina kunyatso shanda sekuita otomatiki kubhidha.. Zvakadaro, ichiri sarudzo yakanaka kune vashambadziri vari kutsvaga kuwedzera kuratidzwa kwemhando uye kuwedzera shanduko.

Kubhidhira nemaoko kunosanganisira kugadzirisa mabhidhi pamaoko kana kuseta mabhidhi akawanda. Iyi nzira inoshandiswa zvakanyanya neshanduko yekutevera uye inopa yakakwira ROI. Zvisinei, zvinoda kuti mushandisi aite sarudzo dzega. Kubhidha nemaoko kunogona kusashanda sedzimwe sarudzo dzebhidhiri, saka iva nechokwadi chekuverenga mitemo nemamiriro ezvinhu usati wasarudza nzira iyi. Kana uchinge wasarudza sarudzo inokodzera iwe zvakanyanya, unogona kubva watanga kushandisa akasiyana mabhidhi sarudzo dzeAdwords.

Google inopa akati wandei mabhidha sarudzo dzeAdwords. Iyo yakasarudzika nzira inozivikanwa seBroad Match. Iyi nzira inoratidza kushambadzira kwako kune vanhu vari kutsvaga kiyi izwi rawakasarudza. Inoratidzawo ma adverts anoenderana nemazwi anoreva zvakafanana nekutsvaga kwakabatana. Isarudzo yakanaka kune yakaderera-mutengo kushambadzira, asi zvinogona kukudyira mari yakawanda. Iwe unogona zvakare kusarudza kubhidha pamazita emhando, izvo zviri izvo zvine zita rekambani yako kana rakasiyana zita rechigadzirwa rakanamirwa kwavari. Vatengesi vazhinji vanopokana kana vachifanira kubhidha pamatemu aya, sezvo kubhidha pamashoko ega kunowanzoonekwa sekutambisa mari.

Automated bhidhi ndiyo nzira inoshanda kwazvo yekugadzirisa mabhidhi. Chakanakira sarudzo iyi ndechekuti iwe unogona kukwirisa mishandirapamwe yako kuti ibudise nhamba yepamusoro yekudzvanya. Kubhidha nemaoko kunotora nguva yakawanda uye kunoda kuti ugare uchigadzirisa. Manual bhidhiri inobvumira kutonga kukuru uye kugadzirisa mabhidhi ako, uye inobvumira kushandiswa kwevateereri chaivo, nzvimbo, uye Zvirongwa zveZuva neAwa. Kazhinji, pane 3 mabhidha esarudzo dzeGoogle ads: Manual kubhidha uye otomatiki kubhidha.

Budgeting

One of the most effective ways to promote a website is with Adwords. Chirongwa ichi chinokutendera kuti usvike kune vakawanda vateereri varipo pawebhu. Zvisinei, bhajeti yeAdwords inogona kuve yakaoma. Unofanira kutanga wanzwisisa kuti zvinoshanda sei. Zvichienderana nezvinangwa zvebhizinesi rako, unogona kushandisa imwe mari pakudzvanya kwega kwega kana fungidziro. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako kuchawana kuratidzwa kwaanofanirwa.

Chimwe chezvinhu zvinonyanya kukosha kufunga kana bhajeti yeAdwords ndeyekuchengeta mundangariro ROI. Kana mushandirapamwe wako wakaganhurirwa nebhajeti yako, unozopedzisira usingawane kudzvanya kwakawanda sezvaungade. Iwe unofanirwa kumirira kusvika wava nemari yakawanda usati wawedzera kushambadzira kwako. Zvakare, usakanganwa kuramba wakatarira maitiro. Semuyenzaniso, kana uine chigadzirwa chiri kutengesa zvakanaka, iwe unokwanisa kuwana kutengesa pane mamwe mazuva kana nguva.

Iwe unofanirwawo kunzwisisa kuti bhajeti yako ichaenda chete kusvika zvino. Kana uri kunanga vateereri vadiki, bhajeti yako inogona kukurumidza kunyangarika. Panyaya iyi, iwe uchada kudzikisa mabhidhi ako kuti uwane mamwe mabhatani uye CPAs. Zvisinei, izvi zvinoderedza yako avhareji chinzvimbo pane yekutsvaga injini mhinduro. Izvi zvakanaka nekuti shanduko yenzvimbo inogona kureva shanduko yemitengo yekutendeuka. Kana iwe uri kushandisa mari yakawanda paAdwords, inogona kubhadhara pakupedzisira.

Nepo vatengesi vakawanda vane ruzivo vachiri kuvimba neGoogle senzira yakakosha, vashambadziri vari kutendeukira kune mamwe mapuratifomu akadai seFacebook ne Instagram kuti vasvike kune vatengi vatsva. Makwikwi anotyisa, asi iwe ucharamba uchikwanisa kukwikwidzana nevakomana vakuru. Saka, kiyi ndeyekutsvaga mazwi akakosha uye kushandisa mari yako nehungwaru. Paunenge uchironga bhajeti yako, usakanganwa kutarisa zvakasiyana-siyana zvemushandirapamwe wako.

Paunenge uchironga bhajeti yako yezuva nezuva, ita chokwadi chekuisa muganho wemari yaunoshandisa paGoogle advertising. Adwords will display a “Limited by Budget” status message on your campaign’s status page. Pedyo nemeseji iyi, iwe uchaona bar graph icon. Pedyo nayo, iwe uchaona zuva nezuva uye account bhajeti rawakapa kune iyi mushandirapamwe. Zvadaro, unogona kugadzirisa bhajeti yako sezvinodiwa.

Kune akawanda akasiyana marudzi ekushambadzira aunogona kuisa muAdwords. These types of ads have different costs and CPC. Kunzwisisa zvinorehwa nezvinhu izvi zvinokubatsira kusarudza yakanakisa ad yekuisa. Iwe zvakare unozoda kuve nechokwadi chekuti uri kushandisa yemhando yepamusoro ad, izvo zvakanakira bhizinesi rako. Iyi ndiyo kiyi yekubudirira! Muchinyorwa chino, iwe uchadzidza nzira yekusarudza yakanakisa AdWords mushandirapamwe chimiro chewebhusaiti yako.

Bidding

The key to successful paid advertising is to continually monitor and refine your campaign. Izvo zvakakosha kuve nechokwadi kuti uri kunanga iwo akakosha mazwi, izvo zvinoenderana zvakanyanya nebhizinesi rako. Iwe unofanirwawo kutarisa uye kugadzirisa mushandirapamwe wako nguva nenguva, sezvinodiwa, kukwenenzvera zviwanikwa zvako. Sekutaura kwaWeslee Clyde, inopinda mukati mekushambadzira strategist neNew Breed, zvakakosha kuti utarise pane ruzivo rwemutengi wako, uye gadzirisa chikumbiro chako sezvinodiwa.

Pane nzira dzakasiyana dzekuvandudza mabhidhi ako, kubva pamanyorero kuenda kune otomatiki. Otomatiki maitiro ekubhidha anovavarira kukwidziridza kuita kwekushambadzira kwako. Izvi zvinosanganisira kunanga mutengo wakakodzera pakudzvanya, mutengo pane chiito, uye chinangwa chekudzoka pane ad spend. Asi kunyangwe iwe uri kushandisa otomatiki kubhidha zano, zvakakosha kuyeuka kuti Google inotsigira mabheti ayo pakuita kwakapfuura, saka iwe uchazoda kugadzirisa nemaoko mitengo yako kana zviitiko zvichangoburwa kana shanduko mubhizinesi rako zvichiita kuti zvive zvakakosha.

Mutengo pakudzvanya kana CPC, neimwe nzira inozivikanwa sePPC, ndeimwe yedzakanyanya kufarirwa uye inoshanda nzira dzekubhidha paGoogle's Adwords. Iyi nzira inoshanda zvakanyanya kana iwe uri kunanga kune rakati boka revatengi uye usingatarisire kugashira mavhoriyamu makuru emotokari zuva nezuva.. Asi kana uri kuronga kutyaira mavhoriyamu makuru e traffic, nzira iyi haisi iyo yakanakisa sarudzo. Imwe nzira ndeye CPM kana mutengo pa mille. CPM ads inoratidzwa kakawanda pamawebhusaiti ane hukama anoratidza AdSense kushambadzira.

CPC kana Enhanced Cost Per Click imwe nzira yekufunga nezvayo. Iyi nzira yakanangana nevashambadzi vasingadi kusiya kutonga kwavo. Nemanyorero CPC kubhidha, unogona kuseta nhanho yeCPC nemaoko uye haipfuuri 30%. Kusiyana nesarudzo yapfuura, ECPC ine CPC yepamusoro pane manual CPC, asi Google ichiri kuyedza kuchengetedza avhareji yeCPC pazasi peiyo yakanyanya kubhadharwa. Inogonawo kuwedzera chiyero chako chekushandura uye kugadzirisa mari yako.

Kunze kweCPC, chimwe chinhu chakakosha chekushambadzira kwakabhadharwa ndeye kubhidha mazwi makuru. Iko bhidhi ndiyo mari yaunoda kubhadhara pane imwe neimwe kudzvanya. Nepo iyo yepamusoro-soro yakakosha, haivimbisi nzvimbo yepamusoro pane peji rekutanga. Google's algorithm inotora akati wandei kurangarira kana uchitarisa yako ad chinzvimbo. Yayo algorithm zvakare inokonzeresa mumhando yemhando yemazwi ako akakosha. Nepo iyo yepamusoro-soro isingakuvimbisi nzvimbo yepamusoro muSERP, zvinonyatso kunatsiridza mukana wako wekutora kudzvanya pachiziviso chako.

Chibodzwa chemhando

The quality score (inozivikanwawo seQS) chinhu chakakosha kufunga kana uchimhanyisa mushandirapamwe weAdwords. Izvo zvinokanganisa zvakananga mutengo wekudzvanya uye nekumisikidza kwead yako. Nepo optimization yeQS inogona kuve yakaoma, zvakakosha kuitira mushandirapamwe unobudirira. Zvisinei, zvimwe zvinhu zviri kunze kwekutonga kwemaneja weakaundi. Semuyenzaniso, peji rekumhara rinoda manejimendi neIT, design, nebudiriro. Zvakakoshawo kuchengeta mupfungwa kuti kune zvimwe zvakawanda zvinokonzera QA.

Hunhu hwemhando ndiyo huwandu hwezvinhu zvitatu zvinotaridza chinzvimbo cheAd. Chibodzwa chepamusoro chinoreva kuti shambadziro yacho inonyanya kukosha uye ichachengetedza yakanaka SERP chinzvimbo uye kukwezva mhando traffic. MuAdWords, chibodzwa chemhando chinokanganiswa nehuwandu hwezvinhu zvakasiyana, asi chinonyanya kukosha chinhu CTR. Kana uchida kuwana chibodzwa chemhando yepamusoro, pane matipi mashoma ekuvandudza CTR yako.

Kuwedzera huwandu hwemhando yemazwi ako akakosha kunogona kuvandudza yako yekufungidzira yekugovana uye kuderedza mutengo wako pakudzvanya. MuAdwords, zvakakosha kuti utarise kune keyword performance report kuti uone zvaunogona kuita kuti uwedzere kunaka kwako. Kana izwi rakakosha rine yakaderera QS, zvakakosha kuita shanduko kune ad. Chibodzwa chemhando yakanaka chakakosha pakubudirira kwekushambadzira kwako. Paunenge uchikwenenzvera keyword ad kopi, iwe unogona kukwirisa ad yako kukwezva yakawanda traffic uye kuwedzera yako mhando mamaki.

Pamusoro pekuvandudza CTR, quality score will improve your ads’ position on Google. Ads ane QS yepamusoro acharatidzwa kumusoro kwepeji yezvawanikwa zvekutsvaga. Uye, ehe saizvozvo, QS yepamusoro ichaita kuti CPC yakakwirira uye kuiswa zviri nani. Uye apa ndipo panouya Siteimprove. You can get an in-depth analysis of your ad campaigns’ quality score through their website.

Relevancy chimwe chinhu chinobatsira kuwedzera QS. Mazwi akakosha anofanirwa kunge aine hukama nezviri pawebhusaiti yako, uye dzinofanirwa kubata zvakakwana kuchengetedza mushandisi kutarisa. Mazwi akakosha anofanirwa kuverengerwa mukopi yekushambadza uye peji yekumhara. Kana mazwi ako akakosha ane hukama nezviri mukati mesaiti yako, yako Ad icharatidzwa kune vanonyanya kukosha vashandisi. Izvi zvakakosha kune zvemhando yepamusoro ad campaigns.

Mari yekudzvanya

There are several factors that affect cost per click, kusanganisira indasitiri yauri uye mhando yechigadzirwa kana sevhisi yaunopa. ROI yekambani yako inofanirwa kutariswa, zvakare. Nepo mamwe maindasitiri achikwanisa kubhadhara yakakwira CPC, vamwe havagone. Kushandisa mutengo pakudzvanya metric kuchakubatsira kuona yakanakisa CPC yebhizinesi rako. Izvi zvinogona kubatsira nekuda kwezvikonzero zvakasiyana, kusanganisira optimize ad campaign yako.

Chinhu chekutanga chinotarisa mutengo wako pakudzvanya imhando yechigadzirwa kana sevhisi yauri kushambadza. Zvigadzirwa zvinodhura uye masevhisi angangokwevera mamwe mabhatani, uye nekudaro zvinoda CPC yepamusoro. Semuyenzaniso, kana chigadzirwa chako chichidhura $20, iwe unoda kubhadhara $20 nekudzvanya. Izvi zvinoreva kuti ad yako ichakubhadhara iwe $4,000, asi aigona kupinza $20,000.

Chinhu chinotevera chekufunga nezvacho chiyero chekutendeuka. Kazhinji, yakakwira CPC, iyo yakakwirira yehuwandu hwekutendeuka. Sezvineiwo, Google's Enhanced CPC bid optimization chimiro chinogadzirisa otomatiki mabhidhi ako zvichienderana nemhedzisiro, kuitira kuti bhajeti yako irege kurasika. Avhareji CPC yeAdwords ndeye $2.68. Iyi nhamba inogona kunge yakakwira zvakanyanya kana iwe uchinongedza izwi rinokwikwidza zvakanyanya.

Kusarudza yakaderera-yemakwikwi keywords zvakare chinhu chakakosha. Semuyenzaniso, mutengo wekudzvanya kwemazwi akareba-muswe anogona kuderera pane egeneric uye akafara-match keywords. Makwikwi akaderera-muswe makiyi mazwi anomiririra chinangwa chemushandisi uye haadhure pane generic uye akafara-match keywords.. Kushandisa refu-muswe keywords kuchakubatsira iwe kuvandudza yako yemhando zvibodzwa uye kuderedza CPC yako. Mukuwedzera kune yakaderera-mutengo keywords, iwe unofanirwawo kuterera kune mazwi makuru ane yakakwirira yekutsvaga mavhoriyamu.

Nepo AdWords inogona kutumira vashanyi kune yako webhusaiti, zviri kwauri kushandura mabhatani iwayo kuita madhora. Kuita izvi, unofanirwa kugadzira mapeji ekumhara akashandurwa-akagadziridzwa uye Ad Groups anoenderana nemapeji chaiwo echigadzirwa. Kuti uite zvakanyanya zvemashambadziro ako ekushambadzira, unofanira kutengesa zvigadzirwa zvakakwana kuvhara mari yako. Kuti uve nechokwadi chekuti une chiyero chepamusoro cheshanduko, iwe unofanirwa kugadzira mapeji ekumhara ane zvakadzama uye anowirirana.

Campaign structure

In order to get actionable insights from your campaign, unofanirwa kumisa chimiro chemushandirapamwe. Ichi chimiro chinosanganisira mapoka ad uye ad kopi, kuitira kuti iwe ugone kunanga mazwi akakosha. Kuboka rimwe nerimwe, iwe unofanirwa kugadzira akati wandei mavhezheni akafanana ad kopi. Kana iwe uri kunanga akawanda mazwi makuru ane mitsara yakafanana, gadzira mishandirapamwe yakasiyana yeboka rega rega. Ita shuwa kuti boka rega rega rekushambadzira rakabatana kune chimwe chinangwa chemushandirapamwe.

Campaign chimiro cheAdwords mishandirapamwe inogona kukubatsira iwe kuwana ROI iri nani. Zvichaita zvakare kuti zvive nyore kwauri kubata account yako. Iwe unogona kugadzira mapoka uye kugovera mabhajeti kwavari. Huwandu hwemishandirapamwe hunoenderana nezvinangwa zvebhizinesi rako uye kugona kwekutonga nguva. Iwe unogona zvakare kugadzira akawanda macampaign emhando dzakasiyana dzezvigadzirwa. Muchidimbu, chirongwa chemushandirapamwe chinofanirwa-kuva nacho pakushambadzira kwepamhepo. Pasinei nerudzi rwebhizinesi rako, kune zvakawanda zvinobatsira pakushandisa rudzi urwu rwechimiro.

Kana uchinge wagadzira chimiro chemushandirapamwe, yasvika nguva yekudoma mishandirapamwe. Zita remushandirapamwe wako ndiro richagadzira danho rekusefa uye kuronga. Zita racho rinofanira kusanganisira zvakakosha zvezvikamu, semhando yemushandirapamwe, nzvimbo, mudziyo, zvichingoenda zvakadaro. Nenzira iyi, unogona kuona kuti ndezvipi zvikamu zvemushandirapamwe wako zvakanyanya kuenderana nebhizinesi rako. Pamusoro pekudoma macampaign ako, ita chokwadi chekusanganisira zvakakosha zvikamu zvezvikamu, sechigadzirwa kana sevhisi yauri kutengesa.

Kusarudza mazwi akakosha ebhizinesi rako kwakakosha kuti uwane mibairo yakanaka kubva kumushandirapamwe wako weAdWords. A good keyword is one ane high search volume and low competition. Izwi rinokosha rine makwikwi epamusoro isarudzo yakanaka, asi imwe ine yakaderera vhoriyamu yekutsvaga haikupe iwe waunoda mibairo. Zvakakosha kusarudza mazwi makuru anoratidza chinangwa chemushandisi. Zvikasadaro, ad yako ichatadza kuburitsa zvinokwana.

Mukuwedzera kune mazwi makuru, iwe unofanirwawo kusarudza chimiro chemushandirapamwe kune ako ads. Vamwe vashambadziri vanosarudza kupatsanura mishandirapamwe yavo nezera. Nepo vamwe vanosarudza kupatsanura mishandirapamwe yavo nezvigadzirwa, vamwe vanogadzira mishandirapamwe inoenderana nekukosha kwehupenyu hwemutengi. Zvekunyoreswa-based mabhizinesi, chirongwa chemushandirapamwe chinogona kukosha kune yako yekutengesa maitiro. Mumamiriro ezvinhu aya, zvakakosha kuti ugadzire mishandirapamwe yakawanda kuti uone kuti kushambadzira kwako kuri kuoneka pane peji rekurudyi panguva chaiyo.