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Kune akawanda akasiyana marudzi ekushambadzira aunogona kuisa muAdwords. These types of ads have different costs and CPC. Kunzwisisa zvinorehwa nezvinhu izvi zvinokubatsira kusarudza yakanakisa ad yekuisa. Iwe zvakare unozoda kuve nechokwadi chekuti uri kushandisa yemhando yepamusoro ad, izvo zvakanakira bhizinesi rako. Iyi ndiyo kiyi yekubudirira! Muchinyorwa chino, iwe uchadzidza nzira yekusarudza yakanakisa AdWords mushandirapamwe chimiro chewebhusaiti yako.
The key to successful paid advertising is to continually monitor and refine your campaign. Izvo zvakakosha kuve nechokwadi kuti uri kunanga iwo akakosha mazwi, izvo zvinoenderana zvakanyanya nebhizinesi rako. Iwe unofanirwawo kutarisa uye kugadzirisa mushandirapamwe wako nguva nenguva, sezvinodiwa, kukwenenzvera zviwanikwa zvako. Sekutaura kwaWeslee Clyde, inopinda mukati mekushambadzira strategist neNew Breed, zvakakosha kuti utarise pane ruzivo rwemutengi wako, uye gadzirisa chikumbiro chako sezvinodiwa.
Pane nzira dzakasiyana dzekuvandudza mabhidhi ako, kubva pamanyorero kuenda kune otomatiki. Otomatiki maitiro ekubhidha anovavarira kukwidziridza kuita kwekushambadzira kwako. Izvi zvinosanganisira kunanga mutengo wakakodzera pakudzvanya, mutengo pane chiito, uye chinangwa chekudzoka pane ad spend. Asi kunyangwe iwe uri kushandisa otomatiki kubhidha zano, zvakakosha kuyeuka kuti Google inotsigira mabheti ayo pakuita kwakapfuura, saka iwe uchazoda kugadzirisa nemaoko mitengo yako kana zviitiko zvichangoburwa kana shanduko mubhizinesi rako zvichiita kuti zvive zvakakosha.
Mutengo pakudzvanya kana CPC, neimwe nzira inozivikanwa sePPC, ndeimwe yedzakanyanya kufarirwa uye inoshanda nzira dzekubhidha paGoogle's Adwords. Iyi nzira inoshanda zvakanyanya kana iwe uri kunanga kune rakati boka revatengi uye usingatarisire kugashira mavhoriyamu makuru emotokari zuva nezuva.. Asi kana uri kuronga kutyaira mavhoriyamu makuru e traffic, nzira iyi haisi iyo yakanakisa sarudzo. Imwe nzira ndeye CPM kana mutengo pa mille. CPM ads inoratidzwa kakawanda pamawebhusaiti ane hukama anoratidza AdSense kushambadzira.
CPC kana Enhanced Cost Per Click imwe nzira yekufunga nezvayo. Iyi nzira yakanangana nevashambadzi vasingadi kusiya kutonga kwavo. Nemanyorero CPC kubhidha, unogona kuseta nhanho yeCPC nemaoko uye haipfuuri 30%. Kusiyana nesarudzo yapfuura, ECPC ine CPC yepamusoro pane manual CPC, asi Google ichiri kuyedza kuchengetedza avhareji yeCPC pazasi peiyo yakanyanya kubhadharwa. Inogonawo kuwedzera chiyero chako chekushandura uye kugadzirisa mari yako.
Kunze kweCPC, chimwe chinhu chakakosha chekushambadzira kwakabhadharwa ndeye kubhidha mazwi makuru. Iko bhidhi ndiyo mari yaunoda kubhadhara pane imwe neimwe kudzvanya. Nepo iyo yepamusoro-soro yakakosha, haivimbisi nzvimbo yepamusoro pane peji rekutanga. Google's algorithm inotora akati wandei kurangarira kana uchitarisa yako ad chinzvimbo. Yayo algorithm zvakare inokonzeresa mumhando yemhando yemazwi ako akakosha. Nepo iyo yepamusoro-soro isingakuvimbisi nzvimbo yepamusoro muSERP, zvinonyatso kunatsiridza mukana wako wekutora kudzvanya pachiziviso chako.
The quality score (inozivikanwawo seQS) chinhu chakakosha kufunga kana uchimhanyisa mushandirapamwe weAdwords. Izvo zvinokanganisa zvakananga mutengo wekudzvanya uye nekumisikidza kwead yako. Nepo optimization yeQS inogona kuve yakaoma, zvakakosha kuitira mushandirapamwe unobudirira. Zvisinei, zvimwe zvinhu zviri kunze kwekutonga kwemaneja weakaundi. Semuyenzaniso, peji rekumhara rinoda manejimendi neIT, design, nebudiriro. Zvakakoshawo kuchengeta mupfungwa kuti kune zvimwe zvakawanda zvinokonzera QA.
Hunhu hwemhando ndiyo huwandu hwezvinhu zvitatu zvinotaridza chinzvimbo cheAd. Chibodzwa chepamusoro chinoreva kuti shambadziro yacho inonyanya kukosha uye ichachengetedza yakanaka SERP chinzvimbo uye kukwezva mhando traffic. MuAdWords, chibodzwa chemhando chinokanganiswa nehuwandu hwezvinhu zvakasiyana, asi chinonyanya kukosha chinhu CTR. Kana uchida kuwana chibodzwa chemhando yepamusoro, pane matipi mashoma ekuvandudza CTR yako.
Kuwedzera huwandu hwemhando yemazwi ako akakosha kunogona kuvandudza yako yekufungidzira yekugovana uye kuderedza mutengo wako pakudzvanya. MuAdwords, zvakakosha kuti utarise kune keyword performance report kuti uone zvaunogona kuita kuti uwedzere kunaka kwako. Kana izwi rakakosha rine yakaderera QS, zvakakosha kuita shanduko kune ad. Chibodzwa chemhando yakanaka chakakosha pakubudirira kwekushambadzira kwako. Paunenge uchikwenenzvera keyword ad kopi, iwe unogona kukwirisa ad yako kukwezva yakawanda traffic uye kuwedzera yako mhando mamaki.
Pamusoro pekuvandudza CTR, quality score will improve your ads’ position on Google. Ads ane QS yepamusoro acharatidzwa kumusoro kwepeji yezvawanikwa zvekutsvaga. Uye, ehe saizvozvo, QS yepamusoro ichaita kuti CPC yakakwirira uye kuiswa zviri nani. Uye apa ndipo panouya Siteimprove. You can get an in-depth analysis of your ad campaigns’ quality score through their website.
Relevancy chimwe chinhu chinobatsira kuwedzera QS. Mazwi akakosha anofanirwa kunge aine hukama nezviri pawebhusaiti yako, uye dzinofanirwa kubata zvakakwana kuchengetedza mushandisi kutarisa. Mazwi akakosha anofanirwa kuverengerwa mukopi yekushambadza uye peji yekumhara. Kana mazwi ako akakosha ane hukama nezviri mukati mesaiti yako, yako Ad icharatidzwa kune vanonyanya kukosha vashandisi. Izvi zvakakosha kune zvemhando yepamusoro ad campaigns.
There are several factors that affect cost per click, kusanganisira indasitiri yauri uye mhando yechigadzirwa kana sevhisi yaunopa. ROI yekambani yako inofanirwa kutariswa, zvakare. Nepo mamwe maindasitiri achikwanisa kubhadhara yakakwira CPC, vamwe havagone. Kushandisa mutengo pakudzvanya metric kuchakubatsira kuona yakanakisa CPC yebhizinesi rako. Izvi zvinogona kubatsira nekuda kwezvikonzero zvakasiyana, kusanganisira optimize ad campaign yako.
Chinhu chekutanga chinotarisa mutengo wako pakudzvanya imhando yechigadzirwa kana sevhisi yauri kushambadza. Zvigadzirwa zvinodhura uye masevhisi angangokwevera mamwe mabhatani, uye nekudaro zvinoda CPC yepamusoro. Semuyenzaniso, kana chigadzirwa chako chichidhura $20, iwe unoda kubhadhara $20 nekudzvanya. Izvi zvinoreva kuti ad yako ichakubhadhara iwe $4,000, asi aigona kupinza $20,000.
Chinhu chinotevera chekufunga nezvacho chiyero chekutendeuka. Kazhinji, yakakwira CPC, iyo yakakwirira yehuwandu hwekutendeuka. Sezvineiwo, Google's Enhanced CPC bid optimization chimiro chinogadzirisa otomatiki mabhidhi ako zvichienderana nemhedzisiro, kuitira kuti bhajeti yako irege kurasika. Avhareji CPC yeAdwords ndeye $2.68. Iyi nhamba inogona kunge yakakwira zvakanyanya kana iwe uchinongedza izwi rinokwikwidza zvakanyanya.
Kusarudza yakaderera-yemakwikwi keywords zvakare chinhu chakakosha. Semuyenzaniso, mutengo wekudzvanya kwemazwi akareba-muswe anogona kuderera pane egeneric uye akafara-match keywords. Makwikwi akaderera-muswe makiyi mazwi anomiririra chinangwa chemushandisi uye haadhure pane generic uye akafara-match keywords.. Kushandisa refu-muswe keywords kuchakubatsira iwe kuvandudza yako yemhando zvibodzwa uye kuderedza CPC yako. Mukuwedzera kune yakaderera-mutengo keywords, iwe unofanirwawo kuterera kune mazwi makuru ane yakakwirira yekutsvaga mavhoriyamu.
Nepo AdWords inogona kutumira vashanyi kune yako webhusaiti, zviri kwauri kushandura mabhatani iwayo kuita madhora. Kuita izvi, unofanirwa kugadzira mapeji ekumhara akashandurwa-akagadziridzwa uye Ad Groups anoenderana nemapeji chaiwo echigadzirwa. Kuti uite zvakanyanya zvemashambadziro ako ekushambadzira, unofanira kutengesa zvigadzirwa zvakakwana kuvhara mari yako. Kuti uve nechokwadi chekuti une chiyero chepamusoro cheshanduko, iwe unofanirwa kugadzira mapeji ekumhara ane zvakadzama uye anowirirana.
In order to get actionable insights from your campaign, unofanirwa kumisa chimiro chemushandirapamwe. Ichi chimiro chinosanganisira mapoka ad uye ad kopi, kuitira kuti iwe ugone kunanga mazwi akakosha. Kuboka rimwe nerimwe, iwe unofanirwa kugadzira akati wandei mavhezheni akafanana ad kopi. Kana iwe uri kunanga akawanda mazwi makuru ane mitsara yakafanana, gadzira mishandirapamwe yakasiyana yeboka rega rega. Ita shuwa kuti boka rega rega rekushambadzira rakabatana kune chimwe chinangwa chemushandirapamwe.
Campaign chimiro cheAdwords mishandirapamwe inogona kukubatsira iwe kuwana ROI iri nani. Zvichaita zvakare kuti zvive nyore kwauri kubata account yako. Iwe unogona kugadzira mapoka uye kugovera mabhajeti kwavari. Huwandu hwemishandirapamwe hunoenderana nezvinangwa zvebhizinesi rako uye kugona kwekutonga nguva. Iwe unogona zvakare kugadzira akawanda macampaign emhando dzakasiyana dzezvigadzirwa. Muchidimbu, chirongwa chemushandirapamwe chinofanirwa-kuva nacho pakushambadzira kwepamhepo. Pasinei nerudzi rwebhizinesi rako, kune zvakawanda zvinobatsira pakushandisa rudzi urwu rwechimiro.
Kana uchinge wagadzira chimiro chemushandirapamwe, yasvika nguva yekudoma mishandirapamwe. Zita remushandirapamwe wako ndiro richagadzira danho rekusefa uye kuronga. Zita racho rinofanira kusanganisira zvakakosha zvezvikamu, semhando yemushandirapamwe, nzvimbo, mudziyo, zvichingoenda zvakadaro. Nenzira iyi, unogona kuona kuti ndezvipi zvikamu zvemushandirapamwe wako zvakanyanya kuenderana nebhizinesi rako. Pamusoro pekudoma macampaign ako, ita chokwadi chekusanganisira zvakakosha zvikamu zvezvikamu, sechigadzirwa kana sevhisi yauri kutengesa.
Kusarudza mazwi akakosha ebhizinesi rako kwakakosha kuti uwane mibairo yakanaka kubva kumushandirapamwe wako weAdWords. A good keyword is one ane high search volume and low competition. Izwi rinokosha rine makwikwi epamusoro isarudzo yakanaka, asi imwe ine yakaderera vhoriyamu yekutsvaga haikupe iwe waunoda mibairo. Zvakakosha kusarudza mazwi makuru anoratidza chinangwa chemushandisi. Zvikasadaro, ad yako ichatadza kuburitsa zvinokwana.
Mukuwedzera kune mazwi makuru, iwe unofanirwawo kusarudza chimiro chemushandirapamwe kune ako ads. Vamwe vashambadziri vanosarudza kupatsanura mishandirapamwe yavo nezera. Nepo vamwe vanosarudza kupatsanura mishandirapamwe yavo nezvigadzirwa, vamwe vanogadzira mishandirapamwe inoenderana nekukosha kwehupenyu hwemutengi. Zvekunyoreswa-based mabhizinesi, chirongwa chemushandirapamwe chinogona kukosha kune yako yekutengesa maitiro. Mumamiriro ezvinhu aya, zvakakosha kuti ugadzire mishandirapamwe yakawanda kuti uone kuti kushambadzira kwako kuri kuoneka pane peji rekurudyi panguva chaiyo.
