Gadzira chinyorwa cheiyo Perfect Ads/AdWords account

Mapoinzi ekuchengeta Mupfungwa Paunenge uchigadzira Yakakwana Google Ads / Adwords Account.

1.) Muchidimbu nhoroondo yeGoogle Ads account

Danho rekutanga nderekurekodha basic account information like:

• • Zita reakaundi
• • Konto-ID
• • Nguva yekusika (Nhoroondo yacho ine nguva yakareba sei iripo??)
• • Kuonana kwekutanga (anotarisira munhu wekuonana naye)
• • Kuwanika (email kero uye nhamba yefoni)

2.) Tarisa Akaundi Yekushambadza paGoogle: Ndotarisa rinhi?

Ngatiuye iko zvino kuGoogle Ads cheki uye izvo zvenguva dzose zvekuita.

Unique to-dos

Basic Settings

• • Kururamisa nzvimbo yeakaundi yenguva?
• • Nzvimbo chaiyo?
• • Kurongwa kwemutauro kwakakodzera?
• • Boka rinonangwa roiswa kana zvichidikanwa?
• • Kubhidha nzira uye kuseta mabhidhi zvine musoro?

Tarisa zvakare, ingave network yekuratidzira yakabatidzwa mumishandirapamwe yekutsvaga. kana zvakadaro, iwe unofanirwa kutsvaga kupatsanurwa kwakajeka kweKutsvaga- uye Display ads inobvisa sarudzo yekuratidzira!

Kutendeuka-Kutsvaga

• • Kuongorora kwakachena kunoitwa?
• • Zvose zvakakosha macro- uye madiki-shanduko uye akabatanidzwa muGoogle Ads?
• • Iyo Google Ads account yakabatana nechishandiso chekutevera, semuenzaniso Google Analytics?

Google Bhizinesi Rangu

• • Ine akaundi yeGoogle Bhizinesi Rangu, chero kambani iine chitoro cheko?

Zvekuita pamwedzi wega wega

Campaign Settings

• • Ko zita rezita rinotevedzwa here mumishandirapamwe yose??
• • Mamiriro edanidziro aripo iyezvino achine musoro here??
• • Mishandirapamwe nemoto here?- uye non-brand keywords zvakasiyana?
• • Zvirongwa zvekutanga ndezvechokwadi here (Dunhu, mutauro etc.)?
• • Ko kutsvaga network vadyidzani vakabatidzwa? Kana zvakadaro, izvozvo zvichiri kufunga here??
• • Ko danidziro dzekutengesa patsva dzichiri kufamba zvakanaka here kana kuti pane zvinonetsa nemapoka anotariswa kana zvimwe zvakafanana?. ä.?
• • Itai kuti mishandirapamwe yekutenga iine zvinhu zvatumirwa?
• • Ko mishandirapamwe yekutenga iri mushambadzo dzine musoro- uye mapoka ezvigadzirwa?

Ad Extensions

• • Ko marudzi ese ekuwedzera ad anotumirwa munhamba dzakakwana?
• • Kuwedzerwa kunofanirwa kumiswa nekuda kwezvikonzero zvekushanda kana zvitsva zvakawedzerwa?

Ad extensions ndeye mhedziso inofanira-kuve nayo, sezvavanovandudza kudzvanya-kuburikidza nechiyero uye mhando yemhando uye nekudaro mishandirapamwe yese- uye account performance.

Kurudziro yangu kune rough orientation:

• • zvisingapfuure 4 Sitelinks
• • zvisingapfuure 4 Rumwe ruzivo
• • zvisingapfuure 2 Snippet Extensions

Ehe, hadzisi dzese mhando dzekuwedzera dzine musoro mune zvese zviitiko, semuenzaniso kupa kwechinguvana mawedzero kana nzvimbo dzekuwedzera dzezvitoro zvee-commerce. Asi ndaigara ndichiedza zvitatu zviri pamusoro, kusanganisa mumushandirapamwe wega wega.

Ad Wording

• • Ita kuti zviziviso zvinosanganisira izwi guru mumusoro uye tsananguro?
• • Ko ma ads ane maCTA akakodzera here??

Keywords (Zvichienderana nehuwandu hwe data, cheki inogonawo kuitwa kakawanda pamwedzi)

• • Ad group-level keyword kusabatanidzwa kunogona kuparadzirwa padanho reakaundi (kana dzichikodzerawo mishandirapamwe yeramangwana)?
• • Ita zvakapinda keyword sarudzo dzine musoro? taura: Vanosiyana sei mukuita kwavo uye ndedzipi dzinofanira kuramba dziri mukushandisa?

Landingpages

• • Mapeji ese anotariswa anogona kusvikika here?
• • Pane madhiraivha here? Ipapo iyo yekupedzisira URL inofanirwa kubatanidzwa mune ad.
• • Mapeji ekumhara akagadziridzwa here kune nharembozha?
• • Paive paine shanduko huru here pamapeji ekumhara, izvo zvinogona kukonzera kuchinja kwemaitiro (zvakare chinyorwa chekuverenga mune e-commerce chikamu)
• • Peji yekumhara inotungamira kushanduko here kana kuti peji yekumhara inoda kuvandudzwa? taura: Inochengeta zvirimo papeji yekumhara, zvinovimbiswa ne ad?
• • MaCTA ane revo anosanganisirwa, izvo zvinokurumidza kubata ziso?
• • Iri izwi rekushambadzira rinoratidzwa pane peji yekumhara?
• • Kufamba kuri nyore uye kuri nyore kushandisa?
• • Iyo webhusaiti inotakura nekukurumidza kana kuti inotora anopfuura masekonzi matatu? Pane musiyano pakati penhare nedesktop??

kushambadzira purogiramu

• • Ko hurongwa hwekushambadza hune musoro here uye hwakarongwa nemazvo?
• • Ko iyo yekushambadzira hurongwa, kana iripo, ichiri kuita zvine musoro maererano nekuvandudzwa kwazvino?

  mudziyo bhidha

  • • Aive ane revo mudziyo mabhidhi akaiswa?
  • • Mafambiro emushandirapamwe aongororwa padanho remudziyo?

  Sezvo mutemo, zvishandiso zvine data rakasiyana rekuita. Kune mawebhusaiti asina hushamwari hwenharembozha, funga kusasanganisa mafoni uye mahwendefa!

  Tarisa marongero evateereri (nhamba dzevanhu)

  • • Mapoka ekwaari kutariswa achengetwa here??
  • • Pane zvakakosha here kusabatanidzwa kweboka ravakanangirwa?
  • • Mafambiro emushandirapamwe akaongororwa here padanho revateereri?

  nyeredzi ratings

  • • Nyeredzi dzinoonekwa here muGoogle Ads kana kuti zvakakosha, Gonesa Ongororo dzeVatengi veGoogle? Gadzira Google Ads report
  • • Kana zvichidiwa, kakawanda kanopfuura kamwe chete pamwedzi

  • Zvekuita-vhiki nevhiki

  Campaign Performance

  • • Ko maKPIs anovandudza sezvakarongwa?
  • • Pane matanho ekugadzirisa akatorwa here??

  Quality Score

  • • Mazwi ese akakosha ane chikamu che 8 rated kana kupfuura?
  • • Ita nhanho dzekupikisa dzakatorwa pamazwi akakosha ane mwero pazasi 8?

  Quick note:

  Google Ads inokupa anotevera metrics kune yega yega kiyi izwi:

  1. Quality Score
  2. inotarisirwa kudzvanya mwero
  3. Mushandisi ruzivo nepeji yekumhara

  Google inotara huwandu hwemhando yepamusoro 10 (chikero che 1 kusvikira 10). Kubva pachiyero che 7 kana kuti pasi, iwe unofanirwa kuenda mune optimization. Nokuti sezvaungangoziva iwe, zviyero zvakaderera zvinowanzokonzera mitengo yepamusoro yekudzvanya. Nerubatsiro rwezvishandiso zvekunze, iwe dzimwe nguva unogona zvakare kuwana chiyero chese cheGoogle Ads account.

  Shanduko

  • • Shanduko dzinoramba dzichiuya pamwero wenguva dzose uye mutinhimira, kana kuti pane zvisizvo - zvese muGoogle Ads uye muGoogle Analytics?
  • • Maparamita ekutevera akaiswa zvakanaka here (gclid) uye iyo data inosvika muAnalytics saizvozvo?
  • • Shanduko dziri muGoogle Ads dzine musoro here kana kuti unofanira kuwedzera kana kubvisa zvinangwa?
  
  

  Aya mapoinzi anosanganisirwa mune zvevhiki zvekuita, zvisinei, unofanira kugara uchishandisa otomatiki kuwana chenjedzo pakarepo, nekukurumidza kana traffic kana shanduko ichidzika pasi peyakajairika mazinga (Zvishandiso zveBato rechitatu)! Budgets

  • • Ko mishandirapamwe iri kupedza bhajeti ravo here kana kuti matanho ane musoro akatorwa, sekugoverwa kwebhajeti pakati pemishandirapamwe kana kuwedzera kweCPC.?
  • • Ko mishandirapamwe inopa mukana wekuwedzera bhajeti uye izvi zvakakurudzirwa/kuitwa?

  maonero

  • • Maonero mangani anobviswa? Maonero akashaikwa zvichienderana nezvinzvimbo kana bhajeti? Ko kuwedzera kana kudzikiswa zvine musoro kwaitwa here??

  ad groups, Ads uye Keywords

  • • Iva neanopfuura maviri ad akasiyana ebvunzo yeA/B?

  Mapoka ezvishambadziro asina ads anogona kukanganisa kunaka kweGoogle account uye mushandirapamwe. Izvi zvinobva zvaita kuti tinyanye mitengo.

  Kurudziro yangu uye maitiro akanakisa, ayo Google pachayo anodana, angangoita matatu akasiyana anomhanya achienderana pakufananidza kwekuita..

  • • Ads akawandisa ari kushanda, iyo inongounganidza zvishoma data (vanopfuura vatatu kana vana)?
  • • Mazwi akakosha akakwana akabatanidzwa uye akaedzwa mumhando dzakasiyana dzemazwi (dzivisa scenario, kuti, semuenzaniso, kune izwi rimwe chete rinokosha rine yakaderera yekutsvaga vhoriyamu)?
  • • Aive mazwi akakosha e "broad match" akatariswa izvi, kana mibvunzo ine musoro inogamuchirwa?

  Iro keyword sarudzo "yakakura match" inonyanya kufanorongerwa kune isina basa yekutsvaga mibvunzo nekuda kweiyo generic maitiro.. Ndosaka ndakaisanganisira sechinhu chakasiyana mune ino Google Ads cheki cheki. Saka nyatsoikoshesa!

  • • Mazwi akakosha akawandisa akabatanidzwa, izvo zvisisaenderane nemagwaro ad?
  • • Kutenderedza ad kwakasarudzwa pakutanga kwemushandirapamwe?
  • • Vanoita zvakanaka chete kana looser ads inomhanya chaizvo?
  • • Kunyepa kwakagadziriswa, asi zvakarambwa ads (kutyora mutemo)?
  • • Pane mazwi akakosha akapetwa mudanidziro imwe chete kana kupfuura, vanokwikwidzana?
  • • Iva nemazwi akakosha kubva kumubvunzo wekutsvaga atove aiswa muchikamu chemazwi makuru?
  • • Mazwi akakosha here kana mazwi ekutsvaga asina kubatanidzwa, Izvo zvinogadzira zvakawanda zvinoonekwa pasina kudzvanya kana kuwanda kwekuona uye kudzvanya pasina shanduko?

  Merchant Center

  • • Tarisa nekugadzirisa mhosho huru muMerchant Center kuti uwane chikafu chakachena cheGoogle Shopping?

  Zuva nezuva zvekuita (optionally kanoverengeka pavhiki)

  zvinoonekwa nekudzvanya

  • • Mishandirapamwe inounza kusvika uye traffic?

  Keywordgebote

  • • Ndiwo mazwi akakosha pasi pekutanga peji bhidhi?

  Iwe unogona zvakare kushandisa otomatiki mitemo muGoogle Ads kugadzirisa akadaro matambudziko angangoitika, shandura mabhidhi wakazvimirira maererano nezvaunotaura. Kunyange zvakadaro, unofanira kutevera, kuti CPC level inoshanduka sei, kuti uone nekukurumidza mari isingadikanwi inowedzera. zvinyorwa

  • • Dzaive nyaya hombe, Zviyero uye zvidzidzo zvakanyorwa mukunyora uye nenzira iri nyore kunzwisisa?

  Zvimwe zvakakosha zvekutarisa:

  1. dana kuita chiito

  Kurudzira vatengi vako kudzvanya nevanofona kuita senge: Zivisai pano izvozvi! ikozvino 20% chengetedza mutengo! Kana zvakafanana.

  2. Kudzokorodza mazwi makuru mune ad zvinyorwa

  Iyo yakawanda izwi rako rakakosha richiitika mune ad text, iyo inonyanya kukosha iyo ad inova kumushandisi wako uye zvakare yeGoogle., iro rakaiswa keyword rakadhindwa zvakare ne bold mune zvinyorwa ad!

  3. Yakaratidzwa URL

  Shandisa mavara eURL yakaratidzwa nekunyora iyo (www.) bvisa uye dzokorora izwi rako rakakosha mune ino chinyorwa ndima zvakare kana wedzera yakakodzera kana. isa mazwi ane hukama.

  4. Nangidzira mavara ekushambadzira kumutengi

  Svika kumutsvaki ane chinangwa-chakamisikidzwa maumbirwo akakodzera chikamu chekutsvaga umo mushandisi ari parizvino. Chinja mavara ako ad kuti aenderane nekutenga.

  5. Ad Extensions / Rating Extensions

  Shandisa zvese zvinogoneka kushongedza ad yako nerumwe ruzivo nekushandisa mafoni ekuwedzera, Nzvimbo Extensions, Kuwedzera neruzivo rwakawedzerwa, Wedzera saitilinks kana ongororo yekuwedzera.

  6. Dynamic Ad Text / aida ad

  Iine dynamic ad text, chaizvo iro keyword rakaiswa nemushandisi rinoratidzwa, kunze kwekunge iri mune yako keyword set. Kana iwe 3-4 kugadzira ads, imwe yadzo inofanirwa kunge iri dynamic search ad. Uhu hunyengeri hunonyanya kushandiswa mumusoro wenyaya. {Keyword:mamwe mavara ako} Mirayiridzo yekugadzira inochinja yekutsvaga ads inogona kuwanikwa pano: https://support.google.com/adwords/answer/3249700?hl=de&ref_topic=3119126

  7. USP yakasarudzika yekutengesa chirevo mune ad zvinyorwa

  Vanopa kutumira kwemahara kana kudzoka kwemahara, kana pamwe kutenga paaccount? Ipapo izvo zvinofanirwa kunge zviri mune yako ad text. Shandisa iyo yekuwedzera neruzivo rwekuwedzera kana kungoinyora mune ad zvinyorwa.

  8. Shandisa, kana zvichibvira mavara ese aripo

  musoro wenyaya / text box / Yakaratidzwa URL. Hazvisi nyore nguva dzose kurongedza ruzivo rwese mumitsara yakapihwa, asi zvakadaro funga nezvekuti iwe ungagone sei kugadzirisa zvinyorwa zvakawanda uye ruzivo sezvinobvira.

  9. Wedzera nharembozha dzepamusoro pekuita
  nharembozha

  Ivo vane yakaparadzana nharembozha saiti iwe yaunogona kutungamira kwairi? Zvadaro unofanira tablet- uye vashandisi ve smartphone vanotungamira kune ino chaiyo peji. Izvi zvinowedzera kukosha uye kuratidzwa kweshambadziro yako mune zvekutsvaga nharembozha.

  10.Gara uchigadzira pane AZG* 3-4 Kumhan'arira

  (Performance Check)

  Mune AdWords mishandirapamwe marongero, iwe unofanirwa kuseta iyo ad kutenderera kune "kunyangwe ad kutenderera" pasi pekushambadza., saizvozvo iwe unogona mukati 30-90 Enzanisa mazuva kuti uone kuti ndeipi yemashambadziro ako yakagamuchirwa zvakanyanya uye yakadzvanywa zvakanyanya. Mushure mebvunzo unogona Misa kana gadzirisa zvinyorwa zvisinganyatso kunyatsoita zvakanaka (Kudzvanya kushoma uye kuderera CTR).