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Chirongwa cheAdWords chinobvumira vashambadzi kuti vaise kushambadzira kune akasiyana zvigadzirwa kana masevhisi. Kazhinji, vashambadziri vanoshandisa pay-per-click modhi. Zvisinei, vanogonawo kushandisa dzimwe nzira dzekubhidha, zvakadai semutengo-pa-kuratidzwa kana mutengo-pa-kuwanikwa. AdWords zvakare inobvumira vashandisi kunanga kune chaivo vateereri. Pamusoro pe, vashandisi vepamberi vanogona kushandisa akati wandei ekushambadzira maturusi, kusanganisira keyword generation uye mamwe marudzi ekuedza.
Mutengo wekudzvanya kweAdwords ndiyo yakakosha metric yekuchengeta kana uchivaka mushandirapamwe wekushambadzira. Inogona kusiyana zvichienderana nezvimwe zvinhu, kusanganisira kunaka kwemazwi ako makuru, ad text, uye peji yekumhara. Zvisinei, pane nzira dzekukwirisa mabhidhi ako kune yakanakisa ROI.
Imwe nzira yekudzikisa mutengo wako pakudzvanya ndeye kuvandudza mamakirwo ema ads ako. Google inoshandisa fomula inonzi CTR kuona mhando. Kana CTR yako yakakwirira, zvinoratidzira kuGoogle kuti ads ako anoenderana nemubvunzo wekutsvaga wemuenzi. Chibodzwa chemhando yepamusoro chinogona kudzikisa mutengo wako pakudzvanya nekusvika 50%.
Avhareji mutengo pakudzvanya kweAdwords zvinoenderana nehuwandu hwezvinhu, kusanganisira indasitiri yako, rudzi rwechigadzirwa kana sevhisi yauri kupa, uye vateereri vanonangwa. Semuyenzaniso, iyo yekufambidzana uye yemunhu indasitiri ine yepamusoro avhareji yekudzvanya-kuburikidza nechiyero, nepo indasitiri yepamutemo ine avhareji yakaderera.
Mutengo wekudzvanya kweAdwords unosiyana zvakanyanya, uye inogona kuva yakaderera se $1 kana yakakwirira se $2. Zvisinei, kune maindasitiri mazhinji uko maCPC akakwira, uye mabhizinesi aya anokwanisa kururamisa maCPCs epamusoro nekuti kukosha kwehupenyu hwevatengi vavo kwakakwira. Avhareji CPC yemazwi akakosha mune aya maindasitiri anowanzo pakati $1 uye $2.
Mutengo wekudzvanya kweAdwords unogona kukamurwa kuita mhando mbiri dzakasiyana: flat rate uye bid based. Yekupedzisira inosanganisira mushambadzi achibvuma kubhadhara imwe mari pakudzvanya kwega kwega, nepo yekutanga iri fungidziro yakavakirwa pahuwandu hwevashanyi. Mune iyo yakatarwa chiyero modhi, vese mushambadzi nemushambadzi vanobvumirana pane imwe mari.
Chiyero chemhando chinhu chakakosha cheAdwords, chiyero chekuti ad yako inoenderana nei kune yako kiyi izwi. Iyo inonyanya kukosha izwi rako rakakosha, zviri nani ad yako ichaita. Nhanho yekutanga yekuvandudza yako ad yemhando yemhando ndeyekunzwisisa kuti kopi yako yekushambadza inoenderana sei neshoko rako rakakosha. Zvadaro, unogona kugadzirisa zvinyorwa mune ad yako kuti uvandudze kukosha kwako.
Chechipiri, yako Quality Score ichapesvedzera mutengo pakudzvanya (CPC). A low Quality Score inogona kusimudza CPC yako, asi mhedzisiro yacho inogona kusiyana kubva pakiyi izwi kuenda kune kiyi. Kunyange zvazvo zvingava zvakaoma kuona migumisiro pakarepo, mabhenefiti emhando yepamusoro Score inovaka nekufamba kwenguva. Chibodzwa chepamusoro chinoreva kuti kushambadzira kwako kunoonekwa mumibairo mitatu yepamusoro.
AdWords yemhando yepamusoro inotarwa nemusanganiswa wezvinhu zvitatu. Izvi zvinosanganisira huwandu hwetraffic iwe yaunogamuchira kubva kumushandirapamwe wakapihwa, kana uri wekutanga, kana mushandisi wepamusoro. Google inopa mubayiro kune avo vanoziva zvavari kuita uye inoranga avo vanoramba vachishandisa nzira dzechinyakare.
Kuve nemhando yepamusoro Chibodzwa kuchawedzera kuoneka kwead ad yako uye kuwedzera kushanda kwayo. Inogonawo kubatsira kuwedzera kubudirira kwemushandirapamwe wako uye kuderedza mutengo pakudzvanya. Nekuwedzera yako Quality Score, unogona kukunda vakwikwidzi vepamusoro. Zvisinei, kana yako Quality Score yakaderera, zvinogona kukuvadza bhizinesi rako.
Pane zvinhu zvitatu zvinokanganisa yako Quality Score uye kuvandudza ese ari matatu anovandudza chinzvimbo chako mune ads. Chinhu chekutanga ndeye ad copy quality. Ita shuwa kuti ad yako inoenderana neako mazwi makuru uye yakakomberedzwa neakakodzera mavara. Chinhu chechipiri i peji yekumhara. Google ichakupa yakakwira Hunhu Chibodzwa kana peji yekumhara yako ad ine ruzivo rwakakodzera.
Mhando dzemechi muAdwords dzinobvumira vashambadziri kuti vadzore mashandisiro avanoita mari uye kusvika kune vateereri vakanangwa. Mhando dzemechi dzinoshandiswa pazvinenge zvese zvakabhadharwa kushambadzira painternet, kusanganisira Yahoo!, Microsoft, uye Bing. Iyo chaiyo chaiyo mhando yemutambo, iyo yakakwirira yehuwandu hwekushandura uye kudzoka pakudyara. Zvisinei, kusvika kwema ads anoshandisa chaiwo match keywords idiki.
Kuti unzwisise nzira yekufananidza zvakanyanya mazwi ako emushandirapamwe, tanga watarisa mishumo yetemu yekutsvaga. Mishumo iyi inokuratidza mazwi anotsvaga vanhu vasati vadzvanya pakushambadzira kwako. Mishumo iyi inonyorawo “match type” patemu yega yega yekutsvaga. Izvi zvinokutendera iwe kuti uchinje uye optimize kune anonyanya kushanda makiyi. Zvakare, inogona kukubatsira kuona mazwi asina kunaka uye nekuabvisa pamushandirapamwe wako.
Kusarudza rudzi rwemutambo chinhu chakakosha chekugadzirisa yako AdWords campaign. Iwe unofanirwa kunyatso tarisa zvinangwa zvemushandirapamwe wako uye bhajeti rawakaseta pamushandirapamwe. Iwe unofanirwawo kufunga nezve hunhu hwe ad yako uye nekuigonesa zvinoenderana navo. Kana iwe usina chokwadi nezve rudzi rwemutambo wekushandisa, unogona kubvunza nyanzvi.
Iyo yakasarudzika match mhando muAdwords yakakura match, zvinoreva kuti shambadzo dzichaonekwa pakutsvaga mazwi nezvirevo zvakafanana nezvako. Iyi sarudzo zvakare inobvumidza iwe kuti ubatanidze masinonimi uye kuvhara misiyano yeizwi rako rekiyi mune ako ads. Izvi zvinoreva kuti iwe unowana mamwe maratidziro, asi iwe uchawana yakaderera traffic.
Besides broad match, iwe unogona zvakare kusarudza mutsara wemitsara. Mutsara wemitsara unobvumidza iwe kunanga vateereri vadiki, zvinoreva kuti ad yako ichaonekwa mune dzimwe tsvakiridzo dzinoenderana. Mukupesana ne, yakafara match inogona kuburitsa ads isina basa kune zviri mukati mewebhusaiti yako.
Kuti unzwisise kuti yako Adwords campaign yachinja sei, zvinobatsira kuva nenhoroondo yeakaundi. Google inopa chimiro ichi kune vashandisi vayo, saka iwe unogona kuona zvakachinja uye rinhi. Nhoroondo yeshanduko inogona kubatsirawo kuona chikonzero chekuchinja kwakangoerekana kwaita mushandirapamwe wako. Zvisinei, haitsivi yechenjedzo dzehunyanzvi.
AdWords's shanduko yenhoroondo chishandiso chiri muZvishandiso & Analysis Tab. Kana wangoiisa, tinya “Change History” kuona shanduko dzese dzakaitwa kuaccount yako. Zvadaro, sarudza nguva yakatarwa. Unogona kusarudza zuva kana vhiki, kana kuti sarudza zuva.
Re-targeting inogona kushandiswa kunanga vashandisi zvichienderana nezviito zvavo pawebhusaiti yako. Semuyenzaniso, unogona kunanga vashanyi vakaona ad pane yako peji peji. Unogona kushandisa nzira iyi kutumira vashanyi kune peji rekumhara iro rakagadziridzwa zvigadzirwa kana masevhisi avanoda. Saizvozvowo, iwe unogona zvakare kunanga vashandisi zvichienderana nekudyidzana kwavo nemaemail ako. Vanhu vanovhura nekudzvanya zvinongedzo mumaemail ako vanowanzo farira mhando yako kupfuura avo vasingafarire.
Kiyi yekubudirira kutarisisa zvakare ndeyekunzwisisa kuti vateereri vako vanogadzirwa sei. Nekunzwisisa maitiro evashanyi vako, unogona kunanga mapoka chaiwo ane Adwords ads. Aya mashambadziro achaonekwa pamawebhusaiti mukati meGoogle Display Network, izvo zvinokubvumira kuti uwane vanhu vakawanda. Semuyenzaniso, kana webhusaiti yako ichibatsira vana, unogona kugadzira chikamu chedemographic uye shandisa icho kutarisisa kutarisisa ads pamawebhusaiti evana.
Mashambadziro ekutarisazve anogona kushandisa makuki kuteedzera nzvimbo yemuenzi mutsva. Ruzivo urwu runounganidzwa neGoogle's re-targeting platform. Inogona zvakare kushandisa ruzivo rusingazivikanwe nezve kubhurawuza maitiro evakamboshanyira vashanyi kuratidza ads ane hukama nezvigadzirwa zvakaonekwa nemushandisi..
Imwe nzira yekushandisa zvakare targeting ndeyekuburikidza nesocial media. Facebook ne Twitter ndiwo maviri anozivikanwa masocial media mapuratifomu eizvi. Facebook chishandiso chikuru chekutungamira chizvarwa uye kusimudzira. Twitter yapera 75% yevashandisi vayo panharembozha, saka ita shuwa kuita yako ads mobile-hushamwari. Kutarisa zvakare neAdwords inzira ine simba yekubata kutarisa kwevateereri vako uye kuvashandura kuva vatengi.
