Tag: Adwords

Neruzivo rwakakwana uye kuronga, Google AdWords inogona kuve chikamu chinogadzira chekushambadzira kwako musanganiswa. Google inopa zvishandiso zvemahara zvekukubatsira kubata mushandirapamwe wako. Kana uine mibvunzo, kune maforamu ekuvabvunza. Zvakakoshawo kuziva zvinangwa zvako, sei uri kushandisa AdWords, uye kuti ungayera sei kubudirira kwako.

Long-tail keywords

If you want to drive more traffic to your site, ipfungwa yakanaka kunanga kureba-muswe keywords pane yakafara keywords. Aya mazwi ane kukwikwidza kwakaderera uye mitengo yepamusoro yekutendeuka. Ivo zvakare vanogona kuguma nekutenga, sezvo vanhu vangangotenga zvakanyanya pavanenge vachitsvaga mazwi chaiwo.

Yakareba-muswe keywords kazhinji ine yakaderera yekutsvaga vhoriyamu uye yakawanda niche mune zvakasikwa pane yakakurumbira mazwi makuru. Iwe unogona kuwana refu-muswe keyword rondedzero mune mashoma semaminetsi mashanu uchishandisa chishandiso seKwFinder. Ichi chishandiso chemahara chinokuratidza kuti ndeapi mazwi akakosha ane pundutso uye ane yakaderera vhoriyamu yekutsvaga. Pamusoro pe, chishandiso ichi chinogona kukubatsira iwe kusarudza mazwi akakosha ane yakaderera seo kuomerwa.

Imwe nzira yekuwana marefu-muswe keywords ndeye kushandisa keyword research maturusi. Kunyange iyo inonyanya kufarirwa keyword chishandiso iGoogle's Keyword Planner, dzimwe nzira dzekutsvagisa mazwi akakosha dzinosanganisira kuverenga zvirimo pamawebhusaiti ane hukama niche yako uye chigadzirwa. Zvishandiso izvi zvinogona zvakare kukupa ruzivo nezvemakwikwi ako. Iwe unogona zvakare kutarisa zvirimo pane mamwe mawebhusaiti kuti uwane mazano kune ako akareba-muswe keywords.

Kushandisa data pane refu-muswe keywords kunogona zvakare kukubatsira iwe kugadzirisa ad kopi. Kunyangwe zvingave kuyedza kunyora shambadziro yeese refu-muswe kiyi kiyi, iyo inonyanya kukosha ichaburitsa mitengo yepamusoro yekutendeuka. Zvakanakisa kugadzira mishandirapamwe yakaparadzana kune yega yega-yakareba-muswe keywords. Izvi zvichakubatsira iwe kuenzanisa data uye kudzivirira kudzokorora.

Imwe nzira yekuyedza kushanda kweakareba-muswe keywords ndeyekutarisa mashandiro emishandirapamwe yako. Kushandisa Google Analytics, unogona kuona kuti ndeapi mazwi makuru ari kuwana zvakanyanya kudzvanya uye ndeapi asiri. Nenzira iyi, unogona kugadzirisa mabhidhi ako zvichienderana nekuita kwemacampaign ako.

Keywords with moderate search volumes

Keywords with high search volumes can be expensive to bid for. Kana bhajeti yako iri shoma, iwe unofanirwa kutarisa pamazwi akakosha ane mwero kutsvaga mavhoriyamu. Aya ndiwo mazwi akakosha angangove akakodzera kune vateereri vako. Mazwi akakosha ane mwero kutsvaga mavhoriyamu kazhinji haanyanyi kukwikwidza uye anogona kushandiswa mukuburitswa. Kuti uwane mazwi makuru aya, unogona kushandisa Google keyword tool.

Mazwi akakosha ane mavhoriyamu ekutsvaga akakwira achave nemakwikwi epamusoro. Izvi zvinoreva kuti haugone kuwana yako saiti pane yekutanga peji reGoogle. Uyezve, mawebhusaiti ane chiremera chakaderera haazokwanisi kumira zvakanaka pane peji rekutanga. Rangarira izvozvo 95% yevatsvaki usatarise kupfuura peji rekutanga reGoogle. Saka, unofanirwa kutsvaga izwi rakakosha nemakwikwi akaderera uye vhoriyamu yekutsvaga zvine mwero. Nhau dzakanaka ndedzekuti kune akawanda mazwi ane mwero ekutsvaga mavhoriyamu aunogona kushandisa kukwezva traffic.

Modified wide match vs. yakafara match

Modified broad match is an effective option if you want to improve the relevancy and quality of your ad traffic. Iyi nzira inokubvumira kuti usabvisa mazwi asina kunaka, mashoko anoreva zvakafanana, uye vhoriyamu yepamusoro yekutsvaga kubva kushambadziro yako. Inokubatsirawo kuvandudza yako Quality Score uye Ad Rank.

Zvisinei, kana zvasvika pakufananidza mazwi makuru, yakagadziridzwa yakafara match haisi nani nguva dzose pane yakafara match. Google iri kuronga kunyura kwezuva yakagadziridzwa mutambo wakafara muna Chikunguru 2021, uye ichachinja kuenderana nechirevo. Shanduko iyi inotarisirwa kuchengetedza vashambadziri nguva yakawanda, asi zvinozoda kumwe kudzokororwa kwemishandirapamwe yavo. Kusvikira shanduko yaitwa, zvakakosha kuti utarise maitiro ako metrics. Panguva ino, iwe ungada kufunga nezve kutarisisa pane ako akakosha mazwi.

Modified wide match is more flexible pane broad match. Inopa vashambadzi kutonga kwakawanda pamusoro pekushambadzira kwavo, uye inovabatsira kunanga misika chaiyo. Iyi nzira inogona kubatsira mukushambadzira zvakare, sezvo zvichizobvumira ads yako kuti iratidzike kazhinji kana mumwe munhu achitsvaga chigadzirwa chako. Kuenzaniswa neyakakura match, yakagadziridzwa yakafara match inonyanya kukosha uye ichawedzera yako yekudzvanya-kuburikidza nemitengo.

Modified wide match imhando nyowani yekushambadzira inopa vashambadzi kutonga zvakanyanya pamusoro pezvavanotsvaga. Zvakafanana nePrase Match, kunze kwekuti inobvumira vashambadziri kushandisa mamwe mazwi akakosha pasina kudzikisira kusvika kwavo. Pamusoro pe, yakagadziridzwa yakafara meshi haizoratidze ads yemazwi akafanana netsvakiridzo dzinoenderana.

Modified wide match inobvumidza iwe kunanga vatengi zvichibva pane yakatarwa mazwi ekutsvaga, nepo machisi akatambanuka achiwedzera generic. Pamusoro pe, modified wide match inobvumidza iwe kudzikamisa iyo yakaipa keyword rondedzero. Broad match keywords acharamba achiwedzerwa kune yako ad campaign, nepo yakagadziridzwa yakafara match inoita kuti usarudze mazwi ekunongedza.

Negative keywords

Adding negative keywords to your AdWords campaigns is an effective way to limit unwanted traffic and keep your site free of irrelevant keywords. Negative keywords inogona kuwedzerwa kumushandirapamwe wese kana kune chaiwo mapoka ezvishambadzo. Ingova nechokwadi chekuwedzera ivo pamwero chaiwo, zvikasadaro vanogona kukanganisa mishandirapamwe yako. Negative keywords anowedzerwa semachisi chaiwo, saka iva nechokwadi chekuvawedzera padanho rakakodzera.

Kune nzira dzakawanda dzakasiyana dzekuwana mazwi asina kunaka, asi imwe yedzakareruka nzira dzekuvawana ndeye kushandisa Google pachayo. Edza kutsvaga chigadzirwa kana sevhisi yako muGoogle uye ona chero ads kana malink anobuda asina hukama. Kana wangoziva mazwi makuru aya, vawedzere kune yako yakaipa keyword rondedzero muAdWords. Imwe nzira huru yekutsvaga mazwi asina kunaka ndeye kushandisa Google's Search Console kuongorora ako akabhadharwa ads.

Negative keywords anogona kuve chero chinhu chisina hukama nechigadzirwa chako kana sevhisi. Semuyenzaniso, kambani inotengesa majeti akasvibira angangoda kusabvisa mibvunzo yekutsvaga kune mamwe mavara ese. Nenzira iyi, iwo chete ads achaonekwa egirinhi majeti. Iwe unogona kushandisa mazwi asina kunaka kuti uwedzere kutendeuka mitengo uye kuderedza mutengo wako pakutendeuka.

Mazwi asina kunaka anogona kuwedzerwa kumushandirapamwe wekushambadzira pamushandirapamwe uye chikamu cheboka rekushambadzira. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako hakusi kuratidzwa kune avo vanhu vasingafarire zvigadzirwa nemasevhisi ako. Uyezve, unogona kushandisa mazwi asina kunaka kuti akubatsire kuona kuti ndeapi ads asiri kuita sezvaungade.

Iwe unogona kushandisa mazwi asina kunaka kuvharisa mibvunzo yekutsvaga mumushandirapamwe. Semuyenzaniso, kana uine chitoro cheshangu, iwe unofanirwa kuwedzera mazwi asina kunaka padanho remushandirapamwe kuitira kuti zviziviso izvi zvirege kuratidzwa kune vanhu vanotsvaga shangu dzisina hukama neshangu.. Izwi rakashata raunowedzera padanho remushandirapamwe rinobva raita senge risingagoneki rekiyi mumapoka anotevera ad.

Kuseta mabhidhi nemaoko

In Google Adwords, kuseta mabhidhi nemaoko hakukurudzirwe. Kana iwe uri wekutanga, iwe unofanirwa kufunga nezve kushandisa otomatiki kubhidha zano pachinzvimbo. Manual kubhidha inogona kuve nengozi nekuti inogona kutungamira kutambisa yako ad bhajeti. Zvakadaro, iwe unogona kuita zvakanyanya bhajeti iripo nekushandisa otomatiki bhidhi zano. Iri zano rinosanganisira kuona iyo yakakwana bhidhi yeese keyword uye ad boka, izvo zvinokutendera kuti uwedzere bhidhi yako kana rimwe boka rekushambadzira kana kiyi kiyi iri kuita nemazvo.

Imwe nzira yekuyedza mabhidhi ndeye kushandisa Google Bid Simulator. By enabling the “columns” option on the keyword level, iwe unogona kuona kukanganisa kwebhidhi shanduko pabhajeti yako yezuva nezuva. Ziva kuti iyo data inogona kunge isiri iyo chaiyo kana mishandirapamwe yako ichigara ichirova bhajeti ravo rezuva nezuva kana kuti vachangobva kuchinja mabheti avo.

Mukugadzirisa mabhidhi nemaoko muGoogle Adwords, iwe unofanirwa kuziva zvakasiyana-siyana zvepurogiramu, kusanganisira Ad Rank uye Quality Score. Iwe unogona kuwedzera mabheji ako emhando yepamusoro mazwi anoenderana nekuita uye ROAS, uye kuderedza mabhii ako kune avo vasingaite zvakare.

Unogona kugadzira mitemo pamushandirapamwe, ad group, uye ad level. Iyi mitemo ichakubatsira iwe kukwirisa yako ad campaign kuti uwane yakanyanya kutendeuka. Nekugadzira mitemo yemushandirapamwe wega wega, iwe unogona zvakare kuchengetedza nguva uye kuona kuti ads ako ari kushanda nemazvo. Zvakanakira zvemanyorero kubhidha pane otomatiki kubhidha zviri pachena: inokupa kutonga pamusoro pebhajeti yako uye inokubatsira kuwedzera mashandiro emushandirapamwe wako.

Kuisa mabhidhi nemaoko muGoogle Adwords inodhura-inoshanda pane iyo otomatiki sarudzo. Zvisinei, iwe uchafanirwa kuseta bhajeti remazuva ese uye sarudza mazwi akakosha uye mari yebhidhi zvakanyatsonaka. Pamusoro pe, zviziviso zviri pamusoro peGoogle kutsvaga mhinduro dzinowanzo kudhura. Saka, zvakakosha kuseta bhajeti rezuva nezuva uye chengeta mupfungwa dzako zvinangwa.

Kana iwe uchida kuwedzera yako online marketing kuedza, Adwords inogona kukubatsira kuzviita. AdWords advertising allows you to target potential customers by using keyword-based advertising. Iyi nzira yekushambadzira ine zvakawanda zvinobatsira. Inogona kushandiswa kutsvaga vatengi vatsva, tarisa nzvimbo dzejografi, uye natsa yako SEO kuedza. Uyezve, AdWords inopa akati wandei sarudzo dzinochinjika, senge keyword match mhando, nguva nenzvimbo chaidzo, ad extensions, uye ruzhinji rwezvimwe zvinhu.

Pay-per-click advertising

Pay-per-click advertising is a common form of Internet marketing, nevashambadzi vari kubvuma kubhadhara muparidzi imwe mari pakudzvanya. Kune maviri akakosha marudzi ePPC advertising: flat-rate uye bid-based. Mhando yekutanga ndiyo inodhura zvishoma, uye zvinosanganisira mushambadzi anobhadhara chiyero chakatarwa pakudzvanya kwega kwega. Vaparidzi vanowanzove nekadhi rereti rinotsanangura zvakasiyana-siyana zvekubhadhara-per-click rates, uye vakazvipira kutaurirana nezvemitengo yakaderera yemutengo wepamusoro, zvibvumirano zvenguva refu.

Kuti pay-per-click advertising kuti ishande, zvakakosha kupatsanura mazwi akakosha kuita mapoka uye kugadzira kopi yekushambadza yakanangwa yeboka rega rega. Mushure mekugadzira keyword group, edza mavhezheni akasiyana ekopi yako yekushambadzira kuti uone kuti ndeapi anoita zvakanyanya. Iwe unogona zvakare kushandisa yekutevera ma tag kuyera kushanda kweyako pay-per-click ads.

Nepo organic yekutsvaga mhinduro inotemwa neinjini dzekutsvaga, PPC kushambadzira kwakavakirwa pane algorithms. Naizvozvo, nzvimbo dzepamusoro papeji inoguma nekudzvanya kwepamusoro. Kuti uwane chinzvimbo chepamusoro, vashambadziri vanofanirwa kukwidza uye kubhadhara yakawanda pakudzvanya. Zvisinei, pay-per-click ads iri kuita chikamu chakabatanidzwa chechiitiko chemushandisi pawebhu. Kunyangwe pay-per-click advertising iri yakajairika nzira yekushambadzira online, kwave nekugamuchira kwakasiyana. Kunyange zvazvo vamwe vanhu vakagamuchira muenzaniso wekushambadzira, vamwe vatungamiri vebhizimisi vakaratidza kunetseka pamusoro pemutengo uye kukosha kwemuenzaniso wekushambadzira. Vamwe maCEO vakatombobvunza kuvimbika kwekuisa kushambadzira kwakabhadharwa pane isina kwayakarerekera yekutsvaga injini peji.

Pay-per-click advertising inzira yakakurumbira yekuwana yepamusoro SERP chinzvimbo, uye ndiyo imwe yenzira dzinokurumidza uye dzinoshanda dzekuwana traffic yakanyanya. Iyo yekubhadhara-per-click advertising modhi inoshanda kuburikidza nekubhidha per keyword, uko vashambadziri vanoisa mutengo wakakura pakudzvanya kwega kwega.

Pay-per-click advertising yakashanduka kubva kune yakapusa mutengo-per-tinya modhi kuita yakasimba chikuva chinopa akasiyana mapuratifomu uye maitiro.. Yakashandukawo kuti ibatanidze smart bhidhiri, iyo inobvumira vashambadziri kutenga mutengo pakutora uye kukosha kwekushandura. Makambani mazhinji epamhepo anoshandisa pay-per-click advertising kuita mari yavo yemahara masevhisi.

Geographical targeting

Geographical targeting is important when trying to reach a particular target audience. Although it may be tempting to “cast a wide net,” geotargeting helps you avoid wasting money by limiting your campaign to a specific region or city. Geographic inonangwa ichakubatsirawo kuona kana kopi yako yekushambadza ichizofadza kune imwe chinangwa chevateereri. Semuyenzaniso, kana iwe uri kambani yedenga, unogona kuona chiyero chepamusoro chekupindura kubva kune vatengi mune mamwe matunhu pane mune mamwe. Kana, kana uri kutsvaga kuisa solar panel, ungada kufunga kunanga chete nzvimbo dzakapfuma.

Geotargeting ndiyo imwe nzira yekuwedzera ROI yako muGoogle Adwords. Kushandisa geographical kunanga ficha kuchawedzera kukosha kwekushambadzira kwako uye kugadzirisa CTR. Geo-targeting ichakubatsirawo kugadzirisa ads yako nekutarisa mutauro uye zviitiko zviri munharaunda yako.

Geographical kunanga muGoogle Adwords inobvumidza iwe kunanga vashandisi zvichienderana nenzvimbo yavo, asi iwe unogona zvakare kushandisa nhoroondo data kunongedza imwe nzvimbo. Semuyenzaniso, unogona kunanga vanhu vakashanyira imwe dunhu, asi haana kutenga chigadzirwa. Iwe unogona zvakare kunanga vanhu vakagara mune yakatarwa dunhu kwemakore akati wandei apfuura. Kune akawanda geotargeting sarudzo dzemhando dzakasiyana dzekushambadzira, saka iwe unogona kuzvishandisa kunanga vateereri vakakodzera kune chigadzirwa chako.

Nzira yekutanga ndeye kushandisa kodhi yepositi. Kana iwe uri kuyedza kusvika kune vanhu vakawanda munzvimbo yakati, funga nzira yekunangana nekodhi yepositi. Nenzira iyi, iwe unozokwanisa kunanga vanhu vanogara mune imwe nzvimbo yeguta. Zvadaro, unogona kuseta ad inoenderana nevanhu vanogara munzvimbo iyoyo.

Geo-targeting inogona kukubatsira kuchengetedza mari uye kusvika kune vateereri chaivo neimwe ad. Unogona kugadzira zvemukati zvematunhu akasiyana, kusanganisira makuponi kana zvibvumirano zvinoenderana nenzvimbo. Semuyenzaniso, mutengesi wepamhepo anogona kunanga vanhu munharaunda yeMiami nezviziviso zvekushandisa padziva rekushambira, nepo imwe muBoston inogona kusimudzira mafoshoro echando. Uyezve, masangano ane nzvimbo dzakawanda anogona kuratidza kero yehofisi iri pedyo kubatsira vanhu kuiwana.

Bidding model

There are several different bidding models in Google’s Adwords program, uye iwe uchafanirwa kusarudza iyo inoshanda zvakanyanya pamushandirapamwe wako. Izvo zvakakosha kuti unzwisise zvinangwa zvako uye zvaunotarisira kuzadzisa nemushandirapamwe wako usati wasarudza yemhando yekubhidha. Mishandirapamwe yakasiyana ichada mazano akasiyana ekuwedzera mazinga ekutendeuka.

Imwe yakakurumbira yekubhidha modhi ndeye value-based kubhidha, iyo inotarisa pakugadzirisa kukosha kwekushambadza. Iri zano rinoita kuti vashambadziri vashandise mari yakawanda pavatengi vane pundutso uye shoma pane vasina kukosha. Nokutarisa kukosha kwemutengi, vashambadziri vanogona kukwidziridza mishandirapamwe yavo kuti vakwanise kutendeuka zvirinani uye nemitengo yakaderera mushure mekushandura.

Mabhidhiyo emhando muAdwords akakamurwa kuita maviri makuru marudzi: otomatiki kubhidha uye kubhidha kwemanyorero. Otomatiki bhidhiri isanganiswa yehungwaru kubhidha uye nemaoko kubhidha. Mushandisi anoseta maCPCs emapoka ekushambadzira uye mazwi makuru uye anobvumira Google kugadzirisa mabhidhi sezvinodiwa. Ne automated kubhidha, Google inoedza kuita pakati pemabhidhi, asi ine kodzero yekuwedzera kana kuderedza kubhidha kwako nekuda kwekudzikira kwemikana yekutendeuka.

Imwe modhi inoshandiswa kubhidha otomatiki ndeye Optimize Shanduko. Iyi modhi inoshandisa reshiyo yekutendeuka kukosha kune mutengo wekudzvanya. Kushandisa nzira iyi, Google ichagadzirisa mari yese yekushambadza kuti iwedzere shanduko. Ichaedzawo kutsvaga zvinotungamira zvakachipa, asi nekugona kutendeuka kwepamusoro. Imwe yakangwara yekubhidha zano ndeye ROAS. Nokushandisa modhi iyi, iwe unogona kuseta chinangwa ROI uye huwandu hwekutengesa kune yega shanduko.

Kugadzirisa mabhidhi ako zvichienderana nehuwandu hweshanduko dzakagadzirwa kwakakosha pakubudirira kwemushandirapamwe wako. Kuti uwedzere kutendeuka, iwe unofanirwa kupatsanura bvunzo mishandirapamwe kuti uone kuti ndeapi mazwi makuru ari kuburitsa yakanyanya kutendeuka uye ndeapi asiri. Kunyange zvazvo vangaunza mari yakafanana, keywords akasiyana ane akasiyana dhora kukosha uye margin. Naizvozvo, haufanirwe kuseta bhidhi regumbeze kune ese keywords.

Optimize Shanduko imwe nzira inoshandisa muchina kudzidza kukwenenzvera otomatiki mabhidhi emushandirapamwe. Inoshandisa nhoroondo yedata uye nzvimbo kuseta mabhidhi zvichienderana nekushandurwa. Iyi nzira isarudzo yakanaka kune avo vanoda kuchengetedza nguva uye kubata bhajeti ravo.

Mariro

In order to determine the right costs for Adwords campaigns, zvakakosha kuti unzwisise mutengo wega wega. Iyi nhamba ichakubatsira iwe kugara mukati mebhajheji yako uye kupa pfungwa yemaitiro muAdwords mari. Mutengo wekudzvanya wega unobva paavhareji mutengo werimwe keyword. Zvakanakisa kutarisa kune yakakwira-vhoriyamu keywords neCPC iwe yaunokwanisa kutenga zvakanaka.

Avhareji mutengo pakudzvanya paAdWords inosiyana nekiyi izwi uye indasitiri, asi zviri nyore $2.32 yekutsvaga ads uye $0.58 zvekuratidzira ads. Kuti uwane rumwe ruzivo, verenga nezveAdWords metrics. Chimwe chinhu chakakosha mumutengo weAdWords pese kudzvanya ndiyo Quality Score, iyo Google inoshandisa kuona kukosha kwezviziviso. Mazwi akakosha ane emhando yepamusoro Chibodzwa anowana epamusoro maCPC.

Iwo gumi epamusoro anodhura eAdWords keywords ane chekuita nemari uye maindasitiri anobata mari yakawanda.. Midziyo yenharembozha iri kuitawo mukurumbira sezvo vanhu vachitsvaga padandemutande vachishandisa nharembozha dzavo. Semagumo, vashambadziri vanofanirwa kugovera mari yavo yakawanda kune mafoni ekutsvaga injini. Uyezve, vanofanira kuziva maCPC akakwirira mumaindasitiri akaita sedzidzo uye kurapwa.

Vashambadziri veAdWords vanofanirwa kuve nekutonga kurinani pamishandirapamwe yavo. Pave nekunyunyuta pamusoro pekushaikwa kwekubika uye manejimendi eakaunti muGoogle AdWords. Nezvishandiso zvakavandudzwa zvekushuma, vashambadziri vanogona kudzikisira kushushikana pamusoro pekubiridzira kwekudzvanya. Ivo vanogona zvakare kushandura bhajeti ravo kune ad marudzi ane akakwira maCPC.

Chibodzwa chemhando: AdWords mhando yemhando iverengero yakaoma iyo inotara mutengo pakudzvanya uye kuiswa kwekushambadzira. Kusarudza ad yemhando yepamusoro kunogona kuderedza mutengo wako pakudzvanya 50%. Zvisinei, a ad yemhando yakaderera inogona kuwedzera mutengo wako pakudzvanya 400%.

Unogona kunge uchinetseka kuti woita sei zvakanyanya zveGoogle Adwords. The best way to do this is to understand the basics of the platform. Kune nzira shoma dzakasiyana dzekuita nezvazvo, asi zvinhu zvakanyanya kukosha zvekuyeuka ndezvekusanyanya kuomesera interface. Zvichengetedze zviri nyore sezvinobvira, uye ita zvishoma sezvinobvumirwa nepuratifomu. Zvakare, yeuka kuti unofanira kushivirira. Zvinotora nguva kuti uwane zvakanyanya kubva kuAdwords.

Google Adwords

Google AdWords offers the ability to track and analyze the effectiveness of your ad campaign. Pane mametric akati wandei anogona kukubatsira kuona kushanda kwemushandirapamwe wako, kusanganisira yako avhareji CTR, mari yako yekubhadhara, uye kudanwa kwako kuita chiito (chii chaunoda kuti vashandisi vatore mushure mekudzvanya pane yako ad). Ruzivo urwu runogona kubatsira kana uchigadzira mushandirapamwe mutsva wekushambadzira kana kugadzirisa iripo.

Google AdWords inoshanda pakubhadhara-per-click (PPC) model, zvinoreva kuti unobhidha pamazwi akakosha anoenderana nechigadzirwa chako kana sevhisi. Google inozoratidza kushambadzira kwako kana mumwe munhu achitsvaga mazwi makuru aunosarudza. Iwo ma ads achaonekwa pane ese ari maviri ekutsvaga nekuratidzira network.

Kune akati wandei emhando dzedanidziro dziripo. Mushandirapamwe wega wega une chinangwa chakasiyana uye uchada ruzivo rwakasiyana. Iwe unofanirwa kusarudza rudzi rwevateereri vaunoda kunanga zvichienderana neruzivo rwaunopa. Semuyenzaniso, kana iwe uchida kugadzira madhiri, unofanira kusarudza mushandirapamwe wekutsvaga. Iwe unogona kusarudza kuoneka pamanetiweki akasiyana uye kunanga mitauro uye vateereri.

Kana iwe uri bhizinesi diki, Google Adwords inogona kukurira. Zvinogona kuve zvakaoma kusarudza nzira yakanakisa yemushandirapamwe wako, asi Google's ad platform inopa zvishandiso zvinoita kuti maitiro ave nyore. Nokugadza zvinangwa uye kushandisa nzira yakarongeka, Adwords inogona kukubatsira iwe kuzadzisa zvinangwa zvako.

Pakusarudza mushandirapamwe, funga kuti imarii yaunoda kushandisa. Iwe unogona zvakare kuseta bhajeti zuva rega rega kubhadhara kune ads. Google AdWords inobvumira vashambadziri kubhidha pamazwi akakosha. In 2004, Google yakaunza sarudzo iyi, uye muna May 2008, vakawedzerawo mutemo kune vakwikwidzi. Kushandisa trademark, zvisinei, unofanira kutanga wanyoresa neGoogle's Advertising Legal Support timu.

Single keyword ad groups

Creating single keyword ad groups is an effective strategy that helps you make the most of your paid search campaign. Iwe unogona kushandisa ese matatu emhando mhando mune imwechete keyword ad boka, asi kazhinji zvakanakisa kuomerera kune yakanyanya kujeka Broad Match Type. Semagumo, iwe unowana mhedzisiro iri nani nekunongedza mamwe mazwi akakosha.

Hunhu hwemhando yemashambadziro ako hunoenderana nekuti hunoenderana sei kune yako keyword set. Iyo yakakwirira yemhando yezvibodzwa, iyo yakaderera mari yako ichave, uye ad yako ichaonekwa munzvimbo dzepamusoro. Kushandisa single keyword ad mapoka kunogona kunge kusiri kushanda kwauri. Iwe unofanirwa kuva wakagadzirira kuita basa rakawanda mberi.

Nhanho yekutanga ndeyekusarudza mazwi ako makuru. Shandisa kiyi yekushandisa muakaundi yako yeGoogle Ads kuti uone kuti ndeapi mazwi makuru anoita zvakanyanya. Iwe unofanirwa kuwedzera ese matatu emhando mhando kumazwi ako akakosha, asi zvakanakisa kushandisa yakafara match kune mamwe akakosha mazwi. Iwe unogona zvakare kuwedzera tsananguro mavara ekutamba mune chinangwa chemutsvagi.

Adwords single keyword ad mapoka ane akawanda mabhenefiti. Iyo inokutendera iwe kuti uite yakakosha kugadzira uye yekumisikidza mapeji akananga kune yako kiyi izwi, nokudaro uchivandudza CTR yako uye mitengo yekushandura. Single keyword ad mapoka ave achizivikanwawo kuvandudza zvibodzwa zvemhando. The best part is, software yacho yakasununguka kurodha uye kushandisa.

Single keyword ad mapoka anogona kunge akasiyana zvakanyanya kubva kune mumwe nemumwe. Izvi zvinoreva kuti zvakakosha kuti uedze uye uzvigadzirise kuti uone kuti ndedzipi dzinonyanya kushanda pamushandirapamwe wako. Izvi zvinodaro nekuti iwe unogona kunatsiridza mazwi akakosha uye kudzivirira kushandisa mari pane zvisina basa. Iwe unogona zvakare kushandisa kiyi yedata data kuona mazwi akanaka eIngle Keyword Ad Groups.

Automatic bidding

While automatic bidding is useful in some circumstances, haisi nguva dzose yakanakisisa sarudzo. Kubhadhara otomatiki hakukubvumidze kuti usarudze kugadzirisa mabhidhi, uye dzimwe nguva inogona kusiya ads ako akavigwa pazasi peji. Muzviitiko izvi, manual kubhidha isarudzo iri nani. Izvo zvakakoshawo kuziva kuti otomatiki kubhidha hazvikubvumidze iwe kudzora bhidhi yeakakosha mazwi.

Imwe yezvinonyanya kunetseka nezve otomatiki kubhidha muAdwords ndeyekuti inogona kutungamira kudhuri kudzvanya. Nepo kudzvanya kusingawanzo kusvika kune yakakwira, unogona kuderedza kuwanda kwekudzvanya nekuisa yakanyanya CPC. Google inokurudzira mazuva mashoma asati aita shanduko iyi.

Otomatiki kubhidha muAdwords hainyanyi kushanda pane kubhidha kwemanyore mune dzimwe nguva, kusanganisira kuwana zvinzvimbo zvepamusoro. Iri zano rinoitawo kuti zviome kukwikwidzana nevakwikwidzi uye zvinogona kuita kuti zviome kufambirana nemaitiro emusika. Inobatawo zvese zvemushandirapamwe uye haisi granular, zvinoreva kuti haugone kutora mukana wezvese musika maitiro.

Chimwe chinokanganisa che otomatiki kubhidha ndechekuti hazvigoneke kuseta bhidhi cap. Izvi zvinoreva kuti iwe unogona kupisa kuburikidza nekushambadzira kwako kushandisa nekukurumidza. Iwe unofanirwa kuteedzera mabheti ako ese uye uve nechokwadi chekuti ane pundutso. Otomatiki mabhidhi nzira anogona kubatsira mune mamwe mamiriro, asi kazhinji, dzinofanira kushandiswa chete mumamiriro ezvinhu apo kutendeuka ndicho chinangwa chikuru.

Pane nzira dzakasiyana dzakasiyana dziripo dzekuita otomatiki kubhidha muAdwords kukushandira iwe. Vamwe vavo vari nani pane vamwe, nepo zvimwe zvinogona kukanganisa account yako. Mamwe akanakira mamwe marudzi emabhizinesi.

Quality scores

There are a few factors that influence a quality score. Chekutanga, peji rako rekutora rinofanira kupa ruzivo rwakanaka rwemushandisi. Izvi zvinosanganisira kuve nyore kufamba uye kupa ruzivo nezve bhizinesi rako. Peji yako yekumhara inofanirawo kujeka nezve mashandisiro ainoita ruzivo kubva kune vashanyi. Chepiri, yako nhoroondo yekudzvanya-kuburikidza-mwero (CTR) ndicho chinhu chikuru pane yako Quality Score. Google inoshandisa CTR iyi kuongorora ad yako. Avo vane CTR yakakwirira vanowanzowana zvibodzwa zviri nani, saka unofanira kuvavarira izvozvo.

Chetatu, funga kushandisa mazwi akakosha. Kutsvaga keyword mafambiro kunogona kukubatsira iwe kunyora zvirinani ads uye zvirimo. Kushandisa mazwi akakosha kunogona kubatsira webhusaiti yako kuti ive pamusoro pezvawanikwa zvekutsvaga zveGoogle. Keyword kutsvaga zvinogona zvakare kuratidza izvo vatengi vako vanoda. Kana iwe uine kunzwisisa kwakanaka kweizvo vatengi vako vari kutsvaga, unogona kugadzira mapeji ekumhara anoenderana nezvavanoda.

AdWords mhando zvibodzwa zvinoenderana nezvinhu zvitatu: chiyero chekudzvanya, ad kukosha, uye ruzivo rwepeji yekumhara. Mapoka akasiyana ad eiyo kiyi kiyi achange aine akasiyana Quality Scores. Izvi zvinodaro nekuti iyo ad yekugadzira uye yekumisikidza peji inogona kusiyana. Demographic targeting inogonawo kunge yakasiyana. A High Quality Score ino wedzera mikana yekuti ad yako ionekwe nevanhu vari kutsvaga chigadzirwa kana sevhisi yako.

Adwords inogara ichiburitsa zvitsva zvekuvandudza mashandiro evashandisi vayo. Aya maficha akagadzirirwa kuvandudza kushanda kwePPC ad nekuwedzera iyo yekudzvanya-kuburikidza mwero uye yakazara ad kuoneka.. Nekuvandudza ma metrics aya, iwe uchawana yepamusoro Quality Score. Semuyenzaniso, unogona kuedza kuwedzera call-bhatani, ruzivo rwenzvimbo, uye zvinongedzo kune zvimwe zvikamu zvewebhusaiti yako.

Kufona kuwedzera

Call extensions are a great way to convert more of your clicks into phone calls. Ivo vanogona kukubatsira kuwedzera mwero wekutendeuka nekubvisa imwe nhanho kubva parwendo rwemutengi kuenda kubhizinesi rako. Kuwedzera mafoni ekuwedzera kumushandirapamwe wako weGoogle Ads kuri nyore uye kunongoda mashoma ekutanga marongero.

Mawedzero ekufona akanakira chero mushandirapamwe, asi iwo anonyanya kubatsira kune nharembozha uye yemuno mishandirapamwe. Paunoshandisa call extensions, iwe uchazoda kuve nechokwadi chekuti PPC yako yekutevera yakamiswa kuti itarise yako yekufona vhoriyamu. Vatengesi vakati wandei vanopa mafoni metrics aunogona kushandisa kuteedzera vhoriyamu yako yekufona.

Mawedzero ekufona anoonekwa padhuze nepasi pead yako, uko vanotsvaga vanogona kuvabaya kuti vakubate. Mawedzero ekufona anogona kuvandudza shanduko nekuwedzera yako clickthrough rate, as 70% yevanotsvaga nhare vanoshandisa iyo yekudzvanya-ku-kufona chimiro kudaidza mhando. Uyezve, 47% yevanotsvaga vanoongorora mamwe mabhureki mushure mekuita runhare.

Kuwedzera kufona isarudzo inobatsira kune ecommerce mabhizinesi. Mawedzero ekufona anobvumira vatengi kufonera bhizinesi rako zvakananga pasina kuzadza fomu repamhepo. Vanogona zvakare kushandiswa kupa rutsigiro rwefoni kune vatengi. Semuyenzaniso, Dell inopa rutsigiro rwefoni kune yayo bhizinesi laptops. Iwe unogona zvakare kushandisa mafoni ekuwedzera muGoogle Adwords.

Kufona mishumo yekutevera inokubatsira kuti unzwisise kuti mishandirapamwe yako yedhijitari iri kushandura sei. Kuziva kuti ndeapi machannel ari kugadzira yakanyanya kutendeuka kwakakosha pakugadzirisa account yako. Kuziva kuti ndeapi mazwi makuru ari kukonzeresa kufona kuchakubatsira iwe kumisikidza inoshanda yekutengesa zano.

Google Adwords inobhadhara-per-click advertising platform. It works by triggering auctions and using cookies to target your ads to specific users. Kushandisa iyi puratifomu inzira inodhura-inoshanda yekushambadza. Pazasi pane dzimwe nzira dzaungashandise kune bhizinesi rako.

Google Adwords is a pay-per-click platform

Google AdWords is one of the largest online advertising networks, kubatsira mabhizinesi kusvika kune vangangove vatengi pasi rose. Inoshanda nekubvumira vashambadzi kuti vabhadhare pamazwi akakosha izvo zvinozoita kuti kushambadzira kunotsigirwa kuonekwe. Google ichasarudza kuti ndedzipi ads yekuratidza zvichienderana nemhando yead, pamwe chete nemushambadziri. Mupfungwa yakati, zvakafanana neokisheni, uko kukwirisa bhidhiyo, iyo yakanyanya mukana wekuti ad ichaonekwa.

Paunenge uchishandisa Google Adwords, zvakakosha kuita keyword research. Iwe haudi kushandisa mari pane ads izvo zvisina basa kune zvinodiwa nevateereri vako. Izvo zvakakoshawo kuziva musika uye kunzwisisa nuances yekubhadhara-per-click.

Google Adwords ipuratifomu inobhadhara yega-yekudzvanya iyo inokutendera iwe kuti uise ads mumigumo yekutsvaga, nzvimbo dzisiri dzekutsvaga, mobile apps, uye mavhidhiyo. Vashambadziri vanobhadhara Google pese kubaya, maonero, kana zvose. Paunotanga mushandirapamwe weGoogle, zvakakosha kunyatsoteerera kune yako Quality Score uye sarudza mazwi akakosha anoenderana nebhizinesi rako. Izvi zvichakubatsira iwe kuwedzera mikana yako yekuwana purofiti yekutengesa.

Sezvakaita chero imwe nzira yekushambadzira yakabhadharwa, kune nzira yekudzidza. Google Adwords ndeimwe yeanonyanya kufarirwa akabhadharwa ekushambadzira mapuratifomu. Iyo inovhara optimization matekiniki uye maficha akananga papuratifomu. Sezvakaita chero yakabhadharwa kushambadzira chikuva, urikubhadharira kuonekwa, uye nekudzvanya kwakawanda kunowanikwa kushambadzira kwako, iyo yakakwirira mikana yekuwana vatengi vatsva.

Retargeting imwe nzira inoshanda. Inoshanda nekushandisa yekutevera makuki kuteedzera zviitiko zvemushandisi pawebhu. Aya makuki anotevera mushandisi kutenderedza internet uye akananga kwavari nemashambadziro. Mazhinji tarisiro anoda kuona kushambadzira kwako kakawanda vasati vava mutengi. Kune marudzi mashanu emishandirapamwe anogona kugadzirwa muGoogle Adwords.

It triggers an auction

When a user searches for a specific keyword or phrase, Google inosarudza kuti ndedzipi ads dzinoratidza zvichibva pahuwandu hwekubhadhara uye zvibodzwa zvemhando. Zvinhu zviviri izvi zvinotaridza kuti ndedzipi ads dzinoonekwa papeji yekutsvaga mhinduro uye kuti inodhura zvakadii. Iyo yakakwirira yemhando yezvibodzwa, zvakanyanya mukana ad yako icharatidzwa.

Unogona kutarisa kuti ad yako iri kuita sei nekushandisa auctionsights. Zvishandiso zvinopa ruzivo rwakakosha kukubatsira kukwidziridza mishandirapamwe yako. Iyo data iripo kune chaiyo mishandirapamwe, keywords, uye ad mapoka. Kana uine akawanda keywords, unogona kushandisa ruzivo urwu kuona kuti ndedzipi dziri kuwana mhedzisiro yakanaka.

Injini yekutsvaga yeGoogle inoita zvinopfuura 3.5 mabhiriyoni ekutsvaga pazuva. Makumi masere mana muzana evashandisi veInternet vanoshandisa injini yekutsvaga kanokwana katatu pazuva. Chibodzwa chemhando uye mutengo pane kudzvanya (CPC) batsira Google kuona kuti ndedzipi ads dzinonyanya kuenderana nemubvunzo wemutsvagi. Pese pese muongorori achinyora mubvunzo unoenderana nemashambadziro ako, bhidhiyo inoverengerwa patsva, uye ad inokunda inoratidzwa.

Chimwe chinhu chinokosha chokufunga nezvacho makwikwi. Kana iwe uri kubhadhara zvakanyanya kune chaiyo kiyi kiyi, uri panjodzi yekukurirwa nemukwikwidzi. Kana vakwikwidzi vako vari kubhadhara zvakanyanya, unogona kubhadhara zvishoma nekudzvanya. Asi kana uine makwikwi akaderera, izvi zvinogona kureva kuti unogona kuwana mari yakawanda pane yako ad.

Google iri kuita mabhiriyoni emaokisheni mwedzi wega wega. Izvi zvinoita kuti ad yako ioneke kune vashandisi vakakodzera uye inodhura zvishoma pane vakwikwidzi vako. Maokisheni anoita mari paGoogle, asi vanokubatsirawo kuita mari. Uye usakanganwa kusarudza zita rekushambadzira kwako! A simple, zita rinobata kazhinji ndiro rakanakisa!

It uses cookies to target users

Cookies are small text files that a website stores on a user’s computer. Webhusaiti chete ndiyo inogona kuverenga zviri mukati memafaira aya. Cookie yega yega yakasarudzika kune imwe browser yewebhu. Iwo ane ruzivo rusingazivikanwe sezita rewebhusaiti, chiziviso chakasiyana, uye manhamba. Makuki anogonesa mawebhusaiti kuti arambe achiteedzera zvaunofarira sezviri mukati mengoro yekutengera, uye bvumira vashambadziri kunanga zviziviso kune rimwe boka.

Zvakadaro, shanduko dzichangobva kuitika mumitemo yekuvanzika dziri kumanikidza vashambadziri kutsvaga nzira itsva dzekunangana nevashandisi. Mabhurawuza mazhinji ave kuvharisa makuki emunhu wechitatu. Apple's Safari browser ichangobva kuvandudzwa kuvharisa wechitatu-bato makuki, uye Mozilla neGoogle vakazivisa zvirongwa zvakafanana zveFirefox neChrome. Uku kudzosera kumashure kune vashambadziri, asi zvichavapa nguva yekutsvaga dzimwe nzira.

Wechitatu-bato makuki anogona zvakare kushandiswa kunanga vashandisi. Ivo vanogonesa mawebhusaiti kupa ads kune vashandisi vasina ivo kana kusiya webhusaiti yavo. Izvi zvinogona kubatsira kune eCommerce zvitoro, asi zvinogonawo kutungamirira kumanzwiro ekutyorwa kwevanhu. Izvo zvakakosha kuti uchengete izvi mupfungwa paunenge uchishandisa aya makuki mumashambadziro ako epamhepo ekushambadzira.

Yekutanga-bato makuki anogadzirwa newebhusaiti yauri kushanyira. Vanounganidza ruzivo nezve maitiro ako kuitira kuti vagone kuvandudza saiti yavo. Semuyenzaniso, vanogona kurangarira ngoro yako yekutenga kana saizi yako yescreen. Wechitatu-party cookies, pane rimwe divi, anogadzirwa nekambani yechitatu-bato uye anoshandiswa kutumira zviziviso zvinonyanya kukosha kumushandisi.

Cookie-based advertising haisi itsva. Saizvozvo, zvakabva kare 1994, apo makiki ekutanga akagadzirwa. Pamberi pekiki, static mawebhusaiti aive akajairika. Asi nekuvandudzwa kwekiki, vashambadziri vakakwanisa kugadzirisa mawebhusaiti evashandisi vavo. Ivo vaive vasisafanire kuziva nemaoko mawebhusaiti.

It’s cost-effective

Cost-effectiveness is an important factor to consider when deciding on an advertising budget. Chikwereti chepamusoro chinogona kukonzera kutengesa kwakawanda kune mutengo wakaderera. Zvisinei, izvi hazvirevi nguva dzose kuti unofanira kuwedzera bhedha yako zvinoshamisa. Pane zvimwe zvikumbaridzo zvaunogona kusimudza bhidhi yako isati yaita purofiti. Kana iwe uchipedza $10 pane ad uye uwane kutengesa kushanu, iyo ingave yakanaka kudzoka pane yako ad kushandisa.

Imwe yemabhenefiti makuru ekushandisa AdWords ndeye kudzoka kungangoita pakudyara. AdWords mishandirapamwe inogona kuyerwa uye inogona kurongeka, izvo zvinoita kuti zvikwanise kuona kuti ndezvipi zviziviso zviri kuunza zvakanyanya traffic. Iyi inogona kuva nzira yakanaka yekudzikisa mutengo wekushambadzira.

Adwords mutengo unosiyana zvakanyanya zvichienderana neindasitiri yauri mairi. Keyword research inogona kukubatsira kusarudza kuti imarii yaungade kushandisa pamushandirapamwe wako wekushambadzira. Kana iwe usina chokwadi nezve mazwi akakosha ekushandisa, edza kufunga uye kunyora pasi zvingango tsvaga mazwi ebhizinesi rako. Another great tool for keyword research is Google Ads’ free keyword planner.

Kuti uwedzere kudzoka kwako pakudyara, unofanira kunge uchida kuisa mari inonzwisisika. AdWords inogona kudhura zvakanyanya kana uri bhizinesi diki. Asi zvinokwanisika kuwana mibairo mikuru kana ukashandisa mari iri pakati nepakati zuva rega rega. Unofanira kutanga nebhajeti ine mwero, uye zvishoma nezvishoma gadzira bhajeti yako sezvaunodzidza zvakawanda nezvechirongwa.

Imwe nzira yekudzikisa yako AdWords mutengo ndeye kushandisa zvisina kunaka mazwi. Aya mazwi makuru haana kukwikwidza uye anopa ROAS iri nani. Nenzira iyi, bhajeti yako inoshandiswa zvakanyanya.

It’s easy to use

There are many benefits to using Google Adwords. Kana zvaitwa zvakanaka, this platform can provide measurable results throughout the customer life cycle – from brand awareness to conversion. Chinonyanya kukosha, inowana brand yako pamberi pevanhu vari kutsvaga kutenga. Vanhu vazhinji vanotsvaga izwi rakakosha paGoogle vane chinangwa chekutenga chakasimba. Izvi zvinokutendera kuti utarise vanhu vakagadzirira kutenga uye kuwedzera chiyero chako chekushandura.

Google AdWords inoshanda zvakanyanya seimba yekutengesa. Iwe unosarudza bhajeti uye kubhidha kune ako ads, izvo zvinoratidzwa kune vangangove vatengi. Kana mumwe munhu akadzvanya pane ad yako, uchabhadhara imwe mari yekudzvanya ikoko. By default, unogumira pakubhidha $2 kana zvishoma, saka ads ako acharatidzwa kune vanhu vasinga bhidhare zvakawanda. Izvi zvinodaro nekuti Google inoda kuwedzera mari yayo. Kana pasina munhu anokwirisa kupfuura $2, ad yako icharatidzwa kune munhu wekutanga kuidzvanya.

Imwe yemabhenefiti makuru eGoogle Ads kugona kunanga vateereri vako uchishandisa keyword chaiyo ads. Izvi zvinoguma nekudzikira kwekushandisa ad uye yakakwirira inotungamira chizvarwa. Semuyenzaniso, kana bhizinesi rako richipa masevhisi ekubvisa chando muBuffalo, NY, it wouldn’t make sense to use a broad match term such as “home services” because you’ll be competing with every home service provider.

Shanduko diki shoma dzinogona kutungamira kukuwedzera kunoshamisa mukudzvanya-kuburikidza nemitengo. Kana iwe ukashandisa peji yekumhara kana ad inonyanyoenderana, unogona kuwedzera kutendeuka kwako kusvika 50%. Kupatsanura-kuyedza kushambadzira kwako uye mapeji ekumhara zvakare inokurudzirwa zvakanyanya. Kufambisa fomu kunogona kuwedzera shanduko yako ne 50%. Zvakare, ita shuwa kuti iwe unoseta yemakwikwi epamusoro bhidhi, sezvo izvi zvichakuchengetedza iwe pamberi pemakwikwi ako.

AdWords ine dzakasiyana siyana sarudzo dzaungasarudze kubva. Iwe unogona kusarudza mazwi makuru, kubhidha model, Chibodzwa chemhando, uye mutengo. Kuita zvakanyanya kubva mukushambadzira kwako kushambadzira, pane zvinhu zvakawanda zvokufunga nezvazvo. Verenga kuti udzidze nezvesarudzo dzakasiyana dzaunokwanisa. Ipapo iwe unogona kusarudza iyo inonyatsoenderana nebhizinesi rako.

Keywords

If you’re using Google AdWords for your business website, iwe unofanirwa kusarudza mazwi ako akakosha nehungwaru. Chinangwa ndechekuwana kudzvanya kwakakodzera kubva kune vatengi uye kudzikisira yako ad nhamba yezviratidziro. Broad match keywords, zvisinei, vane makwikwi zvakanyanya uye vanogona kukwezva vatengi vasingade izvo zvaunopa. Semuyenzaniso, kana iwe uine kambani inopa madhijitari ekushambadzira edhijitari masevhisi, you don’t want to advertise for the word “digital marketing.” Pane kudaro, try to target more specific terms like “digital marketing” kana “digital marketing services”.

Keyword targeting inzira inoenderera mberi. Iwe unofanirwa kugara uchitsvaga mazwi matsva uye anoshanda zvakanyanya anokwezva vateereri vako. Mazwi akakosha anogara achichinja uye kuongororwa zvakare sezvo tekinoroji nyowani nemaitiro zvinobuda. Pamusoro pe, vakwikwidzi vanogara vachichinja maitiro avo, mitengo, uye nhamba yevateereri inoshanduka.

Mazwi ezwi rimwe chete akanakira mazwi ekutsvaga, asi ivo havagone kuunza kutengesa. Iwe unofanirwa kuvavarira kune mamwe chaiwo uye anotsanangura mazwi akakosha kana iwe uchida kuwanikwa nevatengi vakanangwa. Kuti uwane mazwi akakosha, tsvaga paGoogle uone zvinobuda. Dzvanya pane mashoma ekushambadzira kuti uone zviri kutsvagwa nevamwe vanhu. Iwe unogona zvakare kushandisa zvakabhadharwa zviwanikwa, senge Moz's Keyword Difficulty Tool, iyo inopa mazuva makumi matatu emahara muyedzo.

Google ine yakasarudzika keyword planner chishandiso chinogona kukubatsira iwe kuwana akakosha mazwi. Unogona kuishandisa kubatsira kukwirisa ads yako yekutsvaga uye kugadzira mablog blog, mapeji ekumhara, uye mapeji echigadzirwa. Inogona kukupawo pfungwa yemitsara kana mazwi ari kushandiswa nevakwikwidzi vako.

Bidding model

In addition to the traditional CPC model, Adwords inopawo yakangwara uye otomatiki kubhidha sarudzo. Nekubhidhaira kwakangwara, vashandisi vanoisa maCPC ekutanga emazwi avo makuru uye mapoka ad. Zvisinei, Google inoramba iine kodzero yekusimudza kana kudzikisa mabhidhi aya sezvinodiwa. Kazhinji, inoedza kuita avhareji yemabhidhi pamutengo mukuru pakudzvanya, asi inogona kuderedza mabhidhi kana mwero wekutendeuka wakaderera.

Iwe unogona kushandisa Google Analytics uye shanduko yekutevera kuti uone huwandu hwebhidhi yako. Iwe unogona zvakare kushandisa maturusi senge Keyword Planner kukwidziridza mabhidhi emushandirapamwe wako. Zvishandiso izvi zvinogona kukubatsira kuona anonyanya kushanda mazwi uye kuseta CPC yako zvinoenderana. Aya marongero anogona kubatsira ads ako kuwana yepamusoro yekudzvanya-kuburikidza mwero uye kuwedzera shanduko.

Kupatsanura kuyedzwa inzira yakakosha yekuyedza yako yekubhidha zano. Nekuedza mabhidhi akasiyana, iwe unogona kuyera kuti ndeapi mazwi makuru ari kutyaira kutendeuka kwakawanda uye ndeapi ari kukudhurira iwe zvishoma. Iwe unogona zvakare kuenzanisa kuita kwemapoka ako ad uye mishandirapamwe. Zvadaro, unogona kugadzirisa bhidhi yako zvinoenderana.

Iyo Maximize Shanduko zano ine chinangwa chekuwedzera kudzvanya-kuburikidza nemitengo uchigara mukati mebhajeti yako yemazuva ese. Iyo Maximize Shanduko zano rinogona kumisikidzwa semushandirapamwe mumwe chete, ad group, kana keyword. Iri zano rinozogadzirisa otomatiki mabhidhi zvichienderana nenhoroondo data zvinhu kuti uwedzere chiyero chekushandura kwako. Iri zano rakakodzera kumakambani anoda kuburitsa zvigadzirwa zvitsva, shift yasara stock, kana kuedza zvigadzirwa zvitsva.

Iwe unogona zvakare kushandisa iyo manual bid modhi. Izvi zvinokupa iwe kugona kukwenenzvera kushambadzira kwako nekuseta mabhidhi ega ega mazwi makuru uye ad kuiswa. Inowanzoita nharo, sezvo vakwikwidzi vepamusoro vachiwanzofarirwa pane vane mabhidhi akaderera.

Chibodzwa chemhando

The quality score is an important factor for your Adwords campaign. Iyo inosarudza kuti yakawanda sei yaunoshandisa pane imwe neimwe keyword, uye chibodzwa chemhando yakaderera chinozoguma nekuita kwakashata uye kuderera-kuburikidza-mazinga (CTR). Chibodzwa chemhando yepamusoro inhau dzakanaka, sezvo zvichareva kuwedzera ad kuiswa uye kuderera mutengo. AdWords yemhando yepamusoro inoverengerwa pachiyero kubva pane imwe kusvika gumi. Izvo zvakakosha kuti unzwisise chibodzwa chako sezvo chinogona kusiyana zvichienderana nemazwi akakosha aunoshandisa uye nemapoka aunogadzira.

Chimwe chinhu chinokanganisa chibodzwa chemhando ndeye ruzivo rwepeji yekumhara. Ita shuwa kuti peji rako rekunomhara rakakodzera kuboka remazwi akakosha uye rine hukama nezviri mushambadziro yako. Peji yekumhara ine zvine chekuita nezvemukati ichava nemhando yepamusoro zvibodzwa. Zvisinei, peji yekumhara iyo isina basa kune keyword grouping ichawana yakaderera yemhando zvibodzwa.

Kudzvanya-kuburikidza nechiyero chikamu chevanhu vanodzvanya pane yako ad. Kana vanhu vashanu vadzvanya pane ad, zvino une a 0.5% click-kuburikidza nechiyero. Ichi ndicho chinhu chakakosha pakuona yako Quality Score. Icho zvakare chiratidzo chekuti kushambadzira kwako kwakakodzera sei kune zvinodiwa nemutsvagi.

Kuwedzera yako Quality Score yeAdwords kwakakosha mukubudirira kweAdWords yako mushandirapamwe. Chibodzwa chepamusoro chinogona kuwedzera kuoneka kwead yako uye kuderedza mari yako yemushandirapamwe. Zvisinei, chibodzwa chemhando yakaderera chinogona kukuvadza bhizinesi rako, saka zvakakosha kuti uite yako ad yemukati ive yakakosha sezvinobvira. Kana iwe usina chokwadi nezve nzira yekuvandudza yako Quality Score, unogona kuhaya nyanzvi yekunyora ad kuti akubatsire kunyora ad inoenderana nevateereri vako.

AdWords Quality Score ndiyo metric inoverengerwa neGoogle kuti iongorore mhando yemashambadziro ako. AdWords’ quality score is based on the quality of your ad and keywords. Chibodzwa chemhando yepamusoro chinoturikira kumutengo wakaderera pakudzvanya. Izvi zvinoreva mikana yakawanda yekutendeuka.

Mutengo

CPC or Cost-per-click is the foundation of most Adwords campaigns. Kunyange iyi metric isingapi ruzivo rwakanyanya pachayo, inzvimbo yakanaka yekutanga yekunzwisisa mutengo wemushandirapamwe wako wekushambadzira. Iyo zvakare inzira yakanaka yekuona nhamba yevanhu vanoona kushambadzira kwako. Rudzi urwu rweruzivo runonyanya kubatsira kana uchigadzira yakabudirira yekushambadzira mushandirapamwe ichagara.

Pane nzira dzinoverengeka dzekudzikisa mutengo weAdwords mishandirapamwe. Chekutanga, unogona kushandisa keyword planner, icho chiri chishandiso chemahara chinopihwa neGoogle Ads chikuva. Ichi chishandiso chinokubatsira kuona huwandu hwetraffic izwi rako rauri kuwana, mwero wemakwikwi, uye mutengo-pa-kudzvanya. Iwe unogona kushandisa ruzivo urwu kuita kuti mabhidhi ako awedzere kukwikwidza uye kuderedza mari yako.

Mutengo weAdWords unogona kusiyana zvakanyanya, uye zvinoenderana nezvakawanda, kusanganisira makwikwi, tsvaga vhoriyamu, uye chinzvimbo. Huwandu hwemazwi akakosha aunosarudza hunogonawo kukanganisa bhajeti yako. Iwe unofanirwa kuvavarira bhajeti iri mukati mezvaunogona. Zvisinei, zvakakosha kuti uzive kuti AdWords mitengo inogona kukwira kana ukasarudza mazwi makuru anokwikwidza zvakanyanya..

Imwe nzira yekucheka mutengo weAdWords ndeye kuhaya freelancer. Mutengo wekuhaya freelancer pabasa iri unogona kubva $100 ku $150 paawa. Asi a freelancer akanaka anogona kukuchengetedza mari yakawanda nekunzvenga kusashanda kwekushandisa ad.

Imwe nzira yekudzikisa mutengo weAdwords ndeye kushandisa mari-per-acquisition. Nepo CPA inodhura kupfuura mwero advertising, zvichiri kubatsira. Kana ukashandisa CPA, unogona kugadzirisa mutengo wako wega wega kuti uchengetedze bhajeti yako mukati mekuwana kwako. Izvi zvinokupawo pfungwa yekuti marii yauri kushandisa pakudzvanya kwega kwega ad.

Conversion rate

Conversion rate is an important metric to track in AdWords. Iyo yakakwirira yekutendeuka mwero, iyo yakawanda traffic yauri kutyaira kune yako webhusaiti. Zvisinei, mwero wakaderera wekutendeuka unogona kuverengerwa kune zvikonzero zvishoma zvakasiyana. Kana iwe uri kunanga vatengi mumunda wako, unofanira kuvavarira kuwana a 2.00% kutendeuka rate kana nani. Kana uchikwanisa kuita izvi, iwe uchagadzira akawanda anotungamira uye, mukudzosa, bhizinesi rakawanda.

Chekutanga, iwe unofanirwa kuunganidza ruzivo nezve vatengi vako. Iwe unofanirwa kukwanisa kupa zvemunhu zvinopihwa. Kuita izvi, unogona kushandisa mafomu kana makuki pasaiti yako. Iwe unogona ipapo kushandisa iyi data kugadzira zvinopihwa zvinove zvinoenderana nevatengi vako. Izvi zvichakubatsira iwe kuwedzera shanduko yako.

Chiyero chekushandura chinoenderana nehuwandu hwezvinhu zvinosanganisira indasitiri uye chigadzirwa. Mu e-commerce, semuyenzaniso, chiyero chekushandura chiri 8.7%. Zvichakadaro, AdWords shanduko mwero ndeye 2.35%. Uye kune maindasitiri akaita semari, pamusoro 10% yemitengo yekutendeuka ndeye 5 nguva dzakakwirira kudarika avhareji. Kazhinji, iwe unoda kuvavarira kutendeuka kwehuwandu hunosvika 10%.

Kuti uwedzere kutendeuka kwako, iwe unofanirwa kutarisa kune vatengi vako vakanaka. Kutarisa kune vatengi vakaringana hakungochengetedze mari yako yekushambadzira, asi zvichawedzerawo mikana yako yekubudirira. Vatengi vanogutsikana vanodzokera kunzvimbo yako uye vova vamiriri vemhando. Pamusoro pazvo, iwe unozogona kuwedzera kukosha kwehupenyu hwako hwevatengi.

Kuti uwedzere kutendeuka kwako muAdwords, ita chokwadi chekugadzirisa peji rako rekumhara. Iwe unogona kuita izvi nekuvandudza dhizaini yako yekumhara peji, kunyora kopi inogombedzera uye kunatsa yako danidziro yakanangana. Pamusoro pe, zvichabatsira kuvandudza mwero wako wekushandura kana saiti yako yakagadzirirwa vashandisi venhare. Pamusoro peizvi, iwe unogona zvakare kushandisa remarketing kukurudzira vashanyi vako mukutenga.

There are a few things to understand about Adwords – Keyword research, Mari yekudzvanya, Chibodzwa chemhando, uye Re-targeting. Kana wanzwisisa pfungwa idzi, iwe unozokwanisa kuwana zvakanyanya kubva mukushambadzira kwako mishandirapamwe. Danho rekutanga nderekumisa chibodzwa chemhando yemazwi ako akakosha. Iyo Hunhu Chibodzwa kukosha kwenhamba inoyera kuti ads ako anoenderana sei nevateereri vako.

Keyword research for Adwords

Keyword research for Adwords is an essential part of defining your target market and developing an effective advertising campaign. Mazwi akakosha anokubatsira kuona mazwi ekutsvaga ane pundutso uye mitsara ine hukama, uye ivo vanopawo manhamba ekuona maitiro evashandisi veInternet. Unogona kushandisa chishandiso chemahara seGoogle Adwords Keyword Tool kana chishandiso chakabhadharwa senge Ahrefs kuti uwane runyorwa rweanogona mazwi akakosha ekushambadzira kwako..

Imwe yematanho akanyanya kukosha mukutsvagisa mazwi akakosha kunzwisisa chinangwa kuseri kwemazwi akakosha. Pasina kunzwisisa uku, iwe uchapedza nguva yako maererano nechinangwa chisina kunaka. Semuyenzaniso, Vanotsvaga vari kutsvaga makeke emuchato muBoston vachange vaine chinangwa chakasiyana pane avo vari kutsvaga zvitoro zvekeke remuchato padhuze neni. Iwo ekutanga ari kutsvaga ruzivo rwakakwana, nepo dzekupedzisira dzichinyanya kuwanda.

Paunenge uine rondedzero yemazwi akakosha, unogona kunatsa kutsvaga uchishandisa akasiyana sarudzo dziripo pazasi kuruboshwe rwekona. Iwe unogona kusarudza kuratidza chete mazwi akakosha uye kusabvisa mazwi asina basa kubva pane iyo rondedzero. Izvi zvinonyanya kuitwa kana uine runyorwa rurefu rwematemu. Nekusarudza iyo chaiyo keyword mutsara, iwe unogona kuwedzera mukana wekuwana vatengi uye kutyaira kutengesa.

Kunze kweGoogle, iwe unogona zvakare kutsvaga mazwi akakurumbira pasocial media saiti. Zvikuru sei, Twitter ndeimwe yeanobhadhara zvakanyanya masosi emazwi akakosha. Iyo hashtag ficha pa Twitterchat ndiyo imwe yedzakanakisa nzira dzekuwana dzakakodzera nhaurirano nezve yako kiyi izwi. Iwe unogona zvakare kushandisa maturusi akaita seTweetchat uye Twitterfall kuti uone kuti vateereri vako vari kutaura nezvei.

Kana iwe uchiziva matambudziko anotarisana nevateereri vako, iwe unogona kutarisa yako keyword research pavari. Kunyangwe iwe uri kunyora mablog blog kana mapeji ekumhara, unogona kugadzirisa matambudziko avo nekupa mhinduro. Zvisinei nemusoro wenyaya, zvakakosha kuve nechokwadi kuti zvemukati zvinobatsira uye kudzivirira kumanikidza.

Mari yekudzvanya

If you want to advertise on Google, unofanira kufunga mutengo per click. Iyo CPC inoverengerwa nekupatsanura mutengo wakakwana weshambadzo nenhamba yekudzvanya kwainogamuchira. Iyi nhamba inogona kusiyana zvichienderana nemazwi akakosha aunosarudza, uye kukwikwidza kwenzvimbo yekushambadzira.

Kune marudzi maviri makuru emhando dzeCPC: bhidhi-based uye flat-rate. Mukusarudza mari-per-click model, mushambadziri anofanira kufunga kukosha kwekudzvanya kwega kwega zvichibva pamari inogona kuwanikwa nemuenzi wega wega. Iwo epamusoro-mhando ads anoburitsa yakaderera maCPC.

MaCPC anogona kusiyana zvakanyanya kubva kuindasitiri kuenda kune indasitiri, uye zviri nani kuchengetedza mutengo weavhareji pakutendeuka mune niche yako. Semuyenzaniso, chitoro cheshangu chinogona kunge chine mutengo wakanyanya pakutendeuka, nepo kambani yezvemari inogona kuwana chete 2%. Zvichienderana neindasitiri yako, iwe unofanirwawo kutarisa paavhareji mutengo wezvigadzirwa nemasevhisi.

Mari yaunobhadhara pakudzvanya zvinoenderana nerudzi rwechigadzirwa chaunotengesa uye nemakwikwi. Semuyenzaniso, kana uchitengesa masokisi ezororo, ungangoda kubhadharisa mari inodarika femu yemutemo inotengesa $15 masokisi ezororo. Zvisinei, mutengo wakakwira pakudzvanya haungaite zvine musoro kana chigadzirwa chako chichidhura $5,000.

Kunyangwe mutengo wekudzvanya wega ungave unotyisa, haifanire kunge iri nyaya. Kana iwe ukashandisa keyword research kukwirisa ads ako, unogona kuita kuti ad yako ive yakakosha kune vanhu vari kutsvaga zvigadzirwa kana masevhisi aunopa. Ichakubatsira kuona mazwi akakosha ekunongedza uye kukoshesa kutsvaga kwakabatana. Mari yeavhareji yekudzvanya ichasiyana chero kubva $1 ku $2 pamaratidziro etiweki uye netiweki yekutsvaga. Mutengo pakudzvanya kwega kwega unoverengerwa nekuwanza mari yese nenhamba yenguva yakadzvanywa ad.

You can also check the average CPC by using the “Average CPC” column in your Campaigns. Iyi nhamba inokupa iwe pfungwa yakajairika yekuti imarii yaunogona kushandisa pakudzvanya pane yako ad.

Chibodzwa chemhando

Adwords’ Quality score can be affected by several factors. Izvi zvinhu zvinosanganisira keyword relevance, advert quality, uye nzvimbo yekuenda. Kuwedzera kwemhando yepamusoro kunogona kuita mutsauko mukuru pamushandirapamwe. Hedzino nzira shoma dzekuvandudza yako yemhando zvibodzwa. Shandisa zvishandiso zvakapihwa neGoogle kuvandudza mushandirapamwe wako.

Chekutanga, shongedza yako ad kopi. Iyo inonyanya kukosha ad kopi yako, zviri nani zvichaita, uye naizvozvo, wedzera yako Quality Score. Iwe unogona kuita izvi nekunyora kunobata, kopi yakakodzera uye yakaitenderedza nemashoko anoenderana. Izvi zvinovimbisa kuti ad ndiyo inonyanya kukosha kumubvunzo wemutsvagi.

AdWords zvakare inobvumidza iwe kuti utarise iyo kiyi yekuongorora, iyo inoshumwa pana a 1-10 scale. Izvi zvinokutendera kuti uongorore kana mazwi ako makuru ari kuita nemazvo. Kana mazwi ako akakosha ari kugadzira mashoma ekudzvanya-kuburikidza, funga kudzima ads uye kugadzira itsva. Izvi zvichakubatsira kuti uwane zvinzvimbo zviri nani uye maCPC akaderera.

Nhamba yemhando yeGoogle inotarwa nezvinhu zvakati wandei, kubva kumhando yema ads ako kusvika pakukoshera kwezvirimo. Iyo inosiyana kubva kuaccount kuenda kune account uye inogona kutotemerwa nemakiyi ega ega. Chibodzwa chemhando chinhu chauchazoda kushanda pachiri nekufamba kwenguva nekuti chinoita kuti mishandirapamwe yako ishande. Iwe unozobhadharawo zvishoma pane kudzvanya paunowedzera yako yemhando zvibodzwa.

Hunhu hwemhando yepamusoro hunotemerwa zvakanyanya nekukoshera kwema ads ako uye mapeji ekumhara. Ads ane hunyanzvi hwepamusoro anowanzo kuwana zvibodzwa zvemhando yepamusoro. Kana zvisina basa kana zvisingaenderane nechinangwa chemushandisi, vachawana avhareji kana pasi-avhareji zvibodzwa. Zvadaro, iwe uchada kukwenenzvera mapeji ako ekumhara, sezvo vachikanganisa quality score.

Re-targeting

Re-targeting is the process of showing relevant ads to visitors who have previously visited your site. Kazhinji, iyo shambadziro inozviratidza kune vashanyi mazuva mashoma mushure mekushanya kwavo kwekutanga, uye inogona kuva nzira yakakosha yekuwana kudzokorora bhizinesi. Zvisinei, zvakakosha kuyeuka kuti iyo yekuratidzira ad nguva inofanira kunge iri shoma 30 mazuva kuti zvishande.

Kuti uwedzere kubudirira kwemushandirapamwe wekutengesa zvakare, iwe unofanirwa kunzwisisa nzira yekugovera vateereri vako. Semuyenzaniso, kana webhusaiti yako yakanangana nevatengi kubva kune yakafanana demographic, unogona kusarudza kuvanangisa nema ads akafanana zvichienderana nezvavanofarira nezvavanofarira. Kana uchinge wagadzira zvikamu zvevateereri vako, iwe unogona ipapo kusarudza chikuva chekushambadzira chekushambadzira kwako kushambadzira. Nokuda kweizvi, Google inopa mhando nhatu dzakasiyana dzemitengo: Mutengo Pachiuru Pamaonerwo (CPM), Mutengo Pakudzvanya (CPC) uye Mutengo PaKuwana (CPA).

Kutarisa zvakare kunogona kuve nzira huru yekunongedza vateereri vatsva nezvigadzirwa zvako nemasevhisi. Semuyenzaniso, kana iwe uchangobva kuburitsa mutsara mutsva wezvishongo, unogona kushandisa retargeting kusuma muunganidzwa wako mutsva. Iwe unogona zvakare kushandisa zvakare-kutarisa kumusika kune vashanyi vakasiya saiti yako vasina kutenga chero chinhu.

Kutarisa zvakare kunoshanda nekushandisa cookie-based tekinoroji. Iyi tekinoroji inobvumira makambani kuronda vateereri vawo asingazivikanwe uye kuvatumira ads akakodzera zvinoenderana nezvavanofarira. Zvinovabvumirawo kushandisa nhoroondo yekubhurawuza kunanga vateereri vavo nema ads anoenderana. Semagumo, kudzoreredza mishandirapamwe kunoguma nemhedzisiro yakanaka kune ruzhinji rwevashandisi.

Mishandirapamwe yekutarisa zvakare inokubatsira kugonesa vangangove vatengi kuti vape brand yako mumwe mukana uye kusimudzira vatengi varipo. Iyo zvakare inzira yakanaka yekuyeuchidza vanhu vangangove vakabuda pawebhusaiti yako. Kana vashanyi vako vakasiya webhusaiti yako vasina kutora chero chiito, kutsvagazve mishandirapamwe kuchakubvumidza kuti ubatane navo zvakare.

Negative keywords

Using negative keywords in your Adwords campaign can help you avoid unwanted clicks by reducing the number of non-converting clickthroughs. Iwe unogona kuwedzera mazwi asina kunaka kumazinga akasiyana, kusanganisira mushandirapamwe wose kana mapoka chaiwo ad. Zvisinei, zvakakosha kuti usarudze nhanho yakakodzera yemushandirapamwe wako, sekuwedzera mazwi asina kunaka padanho risiri iro rinogona kukanganisa mushandirapamwe wako. By blocking generic terms like “ninja air fryer”, unogona kuita kuti ads yako iwedzere kujeka uye kuchengetedza mari.

Nhanho yekutanga mukugadzira rondedzero yeasina kunaka keywords ndeyekutarisa yako yekutsvaga mazwi report. Izvi zvinokuzivisa iwe kuti ndeapi mazwi ekutsvaga ane chekuita nebhizinesi rako. Iwe unogona zvakare kushandisa chirevo kukwenenzvera mazwi ako makuru. Kana iwe ukacherechedza nhamba yepamusoro yemashoko asina kukodzera, iwe unogona kuvawedzera kune yako AdWords negative keywords list.

Kuwedzera mazwi asina kunaka hakuna kuoma sezvaungafunga. Iwe unogona kutevedzera Google's official tutorial kuti uve nechokwadi chekuti uri kushandisa yakanakisa nzira yekuwedzera isina kunaka mazwi kumushandirapamwe weAdwords.. Kana waita saizvozvo, iwe unozogona kukwenenzvera traffic yako uye kuderedza kutambisa ad kushandisa.

Negative keywords anobatsirawo pakutora dhairekitori uye kudzivirira ads kubva kuratidzwa kune zvisina basa kutsvaga.. Semuyenzaniso, kana bhizinesi rako richitengesa matoyi embwa, unogona kusanganisira mazwi asina kunaka ekutsvagisa kunoenderana nembwa. Nokushandisa mazwi asina kunaka, Google haizoenderane neyakakura match keywords kutsvaga zvine chekuita nembwa.

Kuwedzera mazwi asina kunaka kumushandirapamwe wako kwakafanana nekuwedzera akanaka. Musiyano chete ndewekuti mazwi asina kunaka anowedzerwa aine minus sign (-). Nekuwedzera mazwi asina kunaka kumushandirapamwe wako, unogona kuvharira mazwi ekutsvaga chaiwo. Semuyenzaniso, using negative exact match for shoes will prevent your ad from showing up for searches containing the exact phrase “running shoes.” Zvisinei, izvi hazvireve kuti hauzowana mimwe mibairo yekutsvaga yemamwe mazwi ane hukama.

AdWords ndechimwe chezvishandiso zvine simba kune vatengesi vepamhepo. The platform can help you reach your audience by promoting your products and services through targeted advertising. Kunze kweAdWords, iwe unogona zvakare kushandisa mamwe maPPC mapuratifomu seFacebook uye Instagram ads, Twitter ads, uye Pinterest Yakasimudzirwa mapini. Iwe unogona zvakare kushandisa injini yekutsvaga Ads, senge Bing ads kusimudzira webhusaiti yako.

Text ads

Creating effective Adwords text ads requires knowledge and skills. Izvo zvakakosha kunyora zviziviso zvinokwezva vashandisi kudzvanya pane chinongedzo uye kutenga. Iyo ad kopi inofanirwa kuve nekudaidzira kwakajeka-ku-chiito, mutengo, kusimudzirwa, uye ruzivo nezve chigadzirwa kana sevhisi. Inofanirwa zvakare kunangwa kune akawanda maturusi uye kushandisa brand terminology. Nzira yakanakisa yekuwedzera kushanda kweAdwords mameseji ads ndeyekukwiridzira ivo uye kuita kuti vaonekwe zvakanyanya..

Paunenge uchigadzira mameseji eAdWords, unofanira kutarisa kureba kwechinyorwa. Yakajairika kushambadza yeGoogle ine zvinhu zvishanu, kusanganisira Musoro we 25 characters, maviri Tsanangudzo Mitsetse ye 35 mavara ega ega, uye Display URL iyo inogona kuva neanosvika 255 characters. Iyo URL inofanirwa kunge iri muchikamu chepamusoro-soro sepeji yekumhara. Kunyangwe zvisiri zvekumanikidza, ipfungwa yakanaka plug keywords muinoratidzwa link, Kana zvakakodzera.

AdWords mavara ads inzira huru yekushambadzira bhizinesi rako. Unogona kushandisa mitsara miviri yemavara kusvika 35 mavara akareba, uye iwe unofanirwa kuve nechokwadi chekuti meseji yako inobata uye inodaidzira kuita. Iwe unogona zvakare kuwedzera ruzivo rwaunosanganisa mune yako ad nekugadzira account neAdWords. Kunyangwe sarudzo dzekuwedzera yako AdWords mavara ads zvinoenderana nerudzi rwemushambadzi wauri, kuwedzera ruzivo mune ad yako inogona kuva nzira yakanaka yekuwana mamwe mabhatani uye kuita zvimwe kutengesa.

Kuti uwedzere kushanda kweAdwords mameseji ads, unofanira kushandisa chaiyo yekumhara peji kwavari. Kusarudza peji yekumhara isiriyo kunogona kudzima vashandisi uye kukonzeresa kusarudzika mitengo. Pamusoro pe, iwe unofanirwa kugara uchiyedza uye kuyedza nemashambadziro ako kuti uvandudze maitiro avanoita. Iwe hauzive zvichashanda uye zvisingaite, saka usatya kuedza!

AdWords yakaunza chimiro chitsva chemavara ads, izvo zvinopa vashambadziri nzvimbo yakawanda yekuratidzira zvigadzirwa zvavo nemasevhisi. Mavara akawedzerwa ads anoda kunyorwa patsva, asi vanokupa kaviri nzvimbo.

Kuenderana kwechirevo

Phrase match in Adwords is a more precise way to target your ads, uye inopa mwero wepamusoro wekutonga. Paunosarudza sarudzo iyi, ad yako ichaonekwa chete kana mubvunzo wekutsvaga uine iwo chaiwo mutsara wawakasarudza. Unogona kusanganisira mazwi pamberi uye mushure memutsara. Unogona kusvika kune vateereri vakawanda uchishandisa rudzi urwu rwekunanga.

Mutsara wemitsara unoda kuti iwe ushandise izwi rakakosha zvinoreva mumubvunzo wako, uye inokutendera kuti ubatanidze mamwe mavara mune ad yako. Rudzi rwemutambo hauchanyatso kuodha, sekudzidza kwemuchina kweGoogle kwakaringana kusiyanisa kuti izwi rekurongeka rakakosha here kana kuti kwete. Zvakafanana neyakakura mechi pakuti iwe unogona kushandisa mutsara wemutsara kuratidza kushambadzira kune vanhu vanotsvaga ane hukama mazwi.

Kuti ushandise mutsara wezwi, unofanira kutanga waona kuti mazwi ako akakosha ane vhoriyamu yekutsvaga yakakwana. Kushandisa mutsauko wepedyo wemazwi machisi kuchawedzera kusvika kwako uye kukupa iwe kugona kunanga makiyi ane yakaderera vhoriyamu yekutsvaga. Iyi mhando yekufananidza inomanikidza vatengesi vekutsvaga kuti vatarise zvakanyanya muSEM yavo zano uye optimization.

Zvadaro, unogona kushandisa negative keywords. Phrase match negatives add a “” to the beginning and end of a word. Semuyenzaniso, kana ukashandisa +data +sainzi, you won’t see ads if anyone searches for “new” kana “new.” Phrase match negatives are also helpful for blocking broad match keywords.

Kune matatu makuru emhando dzemutsara wakakosha machisi anowanikwa muAdwords: yakafara match, mutsara wemashoko, uye mutambo chaiwo. Iwe unogona kusarudza yakanakisa mutambo wemhando zvichienderana nezvido zvebhizinesi rako. Kana iwe ukasawana chero mibairo yakanaka ine yakakura match, unogona kuderedza mazwi ako akakosha kuti aenderane nechirevo. Iwe unogona zvakare kusanganisira akasiyana akasiyana kana masinonimi kuti uderedze vhoriyamu yako yekutsvaga.

MunaSeptember, Google yakashandura Phrase Match algorithm kuti ive yakarurama. Zvino, paunenge uchishandisa Phrase Match, ads ako achaenderana kwete chete mitsara chaiyo, asiwo kusiyana kwemazwi iwayo. Izvi zvinoreva kuti ad yako ichave yakakosha kune yako niche.

Keywords with high search volume

If you want to get more visitors to your site, unofanira kusarudza keywords ane high search volume. Vhoriyamu yekutsvaga inogona kuverengerwa nekutarisa kuti ingani tsvakiridzo inowanikwa pamwedzi mumwedzi gumi nembiri yapfuura. Zvadaro, tarisa kumakwikwi eiyo keyword: vangani vashambadziri vari kukwikwidzira izwi rimwechete rakakosha uye kuti mutengo-pakudzvanya chii. Ruzivo urwu rwakakosha pakuronga yako SEM mushandirapamwe.

Keywords ane high search volume anoratidza kuti vatengi vako vari kutsvaga ruzivo pane imwe nyaya. Vatengi ava vanogona kutendeukira kuGoogle kuti vawane mhinduro kumibvunzo yavo. Kushandisa yakakwirira yekutsvaga vhoriyamu mazwi anosimudzira yako saiti yekutsvaga injini chinzvimbo uye ruzivo rwemhando. Pamusoro pe, zvinokubatsira kuti uwane traffic yakawanda.

Zvisinei, haasi ese mazwi akakosha ane yakakwirira vhoriyamu yekutsvaga anoshanda pamushandirapamwe wako. Semuyenzaniso, mushandirapamwe wekuvhiya ziso re laser unogona kusabatsirika kubva kune yakakwirira yekutsvaga vhoriyamu keywords. Mukupesana ne, mushandirapamwe wetauro remapepa waizobatsirika kubva kune yakaderera vhoriyamu yekutsvaga. Pamusoro pe, yakaderera yekutsvaga vhoriyamu keywords inotarisirwa kuve nemakwikwi mashoma. Izvi zvinoreva kutendeuka kuri nani.

High-volume keywords kazhinji inodhura kupfuura yakaderera-vhoriyamu keywords, asi ivo vanokuwana iwe yakawanda traffic. Zvisinei, iwe unofanirwa kuyeuka kuti mazwi makuru evhoriyamu ane makwikwi epamusoro pane akaderera-vhoriyamu keywords. Pamusoro pe, high-volume keywords anonetsa kuisa chinzvimbo. Zvakadaro, ivo vakakodzera mari yakawedzerwa kana iwe ukakwanisa kupfuura-kuita makwikwi.

Imwe nzira yekuwana yakakwirira-vhoriyamu keywords ndeye kushandisa keyword planner. Iyo inokutendera iwe kutsvaga mazwi akakosha akasiyana anoenderana nebhizinesi rako. The keyword planner inopawo sarudzo dzekusefa kuitira kuti iwe ugone kusabvisa mazwi makuru atoshandiswa kare muAdwords. Nokuda kwemazwi makuru ezwi, iwe unogona kunyange kushandisa keyword research tool.

Kuti uwane mazwi makuru ane vhoriyamu yekutsvaga yakakwirira, unofanirwa kuziva kuti vangani vanhu vari kutsvaga mazwi aya paGoogle mwedzi wega wega. Izvi zvichakubatsira iwe kusarudza kuti ndeapi mazwi akakosha ekunongedza uye kushandisa kune yako webhusaiti optimization.

Bidding on trademarked terms

In recent years, Google yakabvisa zvimwe zvezvirambidzo pakubhidha pamatemu akaiswa muAdword campaigns. Izvi zvinobvumira mabhurendi kuti aratidze ads patsvakiridzo kana angangove mutengi achitsvaga zita remhando. Zvisinei, pane mamwe mirairo yekuchengeta mupfungwa kana uchibhidha pamatemu ekutengesa.

Chekutanga, usashandise mazwi ekutengeserana mune yako ad kopi. Kana ukadaro, uri panjodzi yekutyora trademark policy. Kushandisa mazwi ekutengeserana mukopi yako yekushambadzira kunoita kuti advert yako ioneke paGoogle kutsvaga mhinduro semukwikwidzi.. Kutyorwa kwemitemo yechiratidzo uye zvinogona kukonzera kunyunyuta kubva kukambani inobata chiratidzo. Kudzivirira chero mhedzisiro yemutemo kana yehunhu, be sure to monitor your competitors’ Adwords activity. Kana iwe ukaona kuti mukwikwidzi ave kubhidha mazita emhando yavo, iwe unogona kutora akakodzera akabhadharwa uye organic mazano ekuderedza kukuvadzwa.

Nepo trademark bidders inogona kuderedza zvakanyanya organic traffic, vanogona kuramba vaine kukanganisa kune zviitiko zvevatengi. Kushambadza kwavo kucharatidzwa padivi pezvinyorwa zvehupenyu uye zvinogona kuguma nekusaziva kwevatengi. Ndosaka mabhureki achifanira kufunga nezve kurambidza trademark kubhidha. Izvi zvirambidzo zvinogona kubva pakurambidzwa kwakazara kwekubhidha pamazwi akakosha kune chaiwo mirairo pane api mazwi akakosha anotenderwa. Iwe unogona zvakare kudzikamisa ad zvinzvimbo uye geographies kudzivirira vakwikwidzi vako kubva kubhidha pamashoko ako ekutengesa..

Kana iwe usina chokwadi kana iwe uchikwanisa kubhidha pane yakatemerwa term, taura neGoogle uye utore kopi yematemu akaiswa. Iwe unogona kukwanisa kushandisa mazwi aya mumashambadziro ako semazwi akakosha uye humbowo hwemagariro. Asi kana iwe uchinetseka nekukanganisa, wobva wabata munhu anotarisira account yako wobvunza nezvekodzero dzako.

Kana mukwikwidzi wako ari kushandisa trademark yako, ungangoda kuendesa chichemo chekutyorwa kwechiratidzo kuGoogle. Iyo inyanzvi ine njodzi nekuti inogona kukuvadza yako mhando mamaki uye kuwedzera mutengo wako pakudzvanya. Kana iwe usingadi kuisa pangozi yekupomerwa mhosva, iwe ungangoda kufunga nezve kuwedzera izwi rakashata kune yako Adwords account pane.

Kutanga yako Adwords mushandirapamwe, you should scan through your website for keywords related to your business. Mushure meizvi, unofanira kusarudza rudzi rwemachisi, iyo inotsanangura kuti Google inoenderana sei neshoko rako rakakosha. Unogona kusarudza kubva chaizvo, chirevo, kana kuchinjirwa machisi machisi mhando. Rudzi rwemachisi chaiwo ndiyo mhando yemutambo wakanyanya, nepo mutsara nemhando dzemachisi dzakafara zviri izvo zvakajairika.

Mariro

When considering how much to spend on Adwords, zvakakosha kuti unzwisise mutengo wemazwi akakosha. Izvi ndizvo zvikamu zvikuru zvebhajeti yako, asi iwe unofanirwawo kuziva huwandu hwevakwikwidzi vanokwikwidza kune imwechete ad nzvimbo. Iwe unogona kushandisa Google Keyword Planner kuti uwane nhamba yekutsvaga mazwi makuru mu niche yako.

Mutengo wekudzvanya paAdWords unosiyana zvichienderana neshoko rakakosha uye indasitiri. Zvisinei, mari yepakati inenge $2.32 yekutsvaga ads uye $0.58 zvekuratidzira ads. Kuti uwane mamwe mashoko, shanyira Google's AdWords metrics peji. Zvakare, ramba uchifunga kuti mutengo wako wese unoenderana neHunhu Chibodzwa chemazwi ako akakosha uye maSERP aunonongedza. Iyo yakakwirira yako Quality Score, mari shoma yemushandirapamwe wako weAdWords.

Click-kuburikidza mwero (CTR) chimwe chinhu chinokanganisa mutengo wemushandirapamwe. Iwe unogona kuona iyo CTR yemushandirapamwe wako wekushambadza nekugovanisa nhamba yezviratidziro nehuwandu hwekudzvanya. Chiyero ichi chinoshandiswa nemhando dzakawanda kuona kushanda kwemashambadziro avo. Nokuda kwechikonzero ichi, kunatsiridza CTR kunofanirwa kuve chinangwa chekutanga chechero AdWords campaign.

Google AdWords ipuratifomu ine simba yekushambadzira iyo inoita kuti iwe usvike kune yakanyanya kunangwa vateereri. Nemamiriyoni evashandisi vekutsvaga, AdWords inogona kugadzirwa kuti ive yakachipa kana kudhura sezvaunoda. Unogona kusarudza bhajeti yako, uye kutochinja rudzi rwekushambadzira kwaunosarudza kumhanya.

Paunenge uchifunga nezvemhando yemazwi akakosha ekunongedza, iwe unofanirwa kuve nechokwadi chekuti mazwi akakosha anoenderana niche yauri kunanga. Edza kushandisa mazwi akakosha kuti uwane mazano. Iko kudiki bhidhi pazwi rakakosha muAdWords masendi mashanu, uye mazwi anodhura zvakanyanya acharaira $50 kana kupfuura pakudzvanya.

Getting started

To make the most of your Adwords advertising campaign, unofanira kuziva sei kuverenga CPA yako (mutengo pakutenga) uye sei kuseta iyo chaiyo Adwords bhidhi. Iwe unofanirwawo kutarisa kutendeuka kwako, kubva pa keyword kusvika pakumhara peji kutengeswa. Unogona kushandisa Google Analytics, inova Software yemahara seSevhisi. Zvimwe zvekutengesa analytics zvishandiso zviripo zvakare.

Kana wangosarudza izwi rakakosha, iwe unozofanirwa kugadzira ad inomanikidza inokwezva vatengi kuti vadzvanye pairi. Inofanira kunge inoenderana nemusoro wepeji, ine mazwi akakosha kubva kuGoogle search bar, uye iva muchidimbu. Tsananguro yemushambadziro inofanirwa kutarisa kune zvakanakira chigadzirwa kana sevhisi kana yakakosha kupihwa, uye kupedzisa nekudana kwakasimba kuita chiito.

Kana iwe uri mutsva kuAdwords, usaite chikanganiso chekushandisa mari yakawandisa pamushandirapamwe wako wekutanga. Google inopa maturusi emahara ekukubatsira kubata yako Adwords mushandirapamwe uye kupindura mibvunzo. Asi ramba uchifunga kuti iyi puratifomu yakaoma uye iwe unofanirwa kuve nemoyo murefu kuti uidzidze. Kunyangwe iwe uchikwanisa kugona Adwords mukati memazuva mashoma ekutanga, zvichiri kukosha kuti uzvipire kune isingasviki mwedzi mitatu.

Iwe zvakare uchada kuseta bhajeti. Nepo izvi zvinonzwika senzira yakaoma, zviri chaizvo nyore. Zvakakosha kuyeuka kuti bhajeti yako inosungirirwa kune zvinangwa zvako uye nguva yegore yauri kushandisa sevhisi. Semuyenzaniso, unogona kubatanidza yako Adwords mushandirapamwe neBack-To-School campaign, uye yako Holiday Sales mushandirapamwe nekupera-kwegore kutengesa.

Bhajeti yako yemazuva ese ichakamurwa zvakaenzana pakati pemishandirapamwe yako, saka unogona kugovera mari dzakasiyana kune yega yega mushandirapamwe. Iwe unogona zvakare kusarudza kugovera bhajeti yako zvakasiyana kune akasiyana mishandirapamwe, wochichinja gare gare. Iwe unogona kuseta mabhidhi pamaoko kana kurega Adwords ichizvigadzira otomatiki. Manual kubhidha inokupa iwe kutonga kwakanyanya pane yako bhajeti.

Usati watanga yako Adwords mushandirapamwe, unofanirwa kuronga mazwi ako makuru. Iwe unogona kuita izvi uchishandisa Keyword Planner muGoogle Adwords. Ichi chishandiso chiri muchikamu cheZvishandiso. Inokupa sarudzo dzinoverengeka dzekusarudza mazwi akakosha. Keywords sarudza kuti ads yako ichaonekwa sei kune chaivo vateereri.

Creating a campaign

Before creating a campaign, unofanira kuziva zvinangwa zvedanidziro yako. Iwe unogona kusarudza kubva kune zvakasiyana-siyana zvezvinangwa, zvakadai sekutengesa, inotungamira, webhusaiti traffic, kutariswa kwechigadzirwa uye mhando, uye kuziva kwemhando. Unogonawo kugadzira mushandirapamwe usina zvinangwa, mune iyo kesi iwe unogona kuseta ma parameter sezvaunoda.

Kune mhando mbiri dzemachisi mhando: machisi akakura uye machisi chaiwo. Broad match ndiyo inosarudzika, uye inokubvumira kuti usarudze zvakasiyana-siyana zvemashoko makuru, nepo mechi chaiyo inokutendera kuti usarudze izwi rakakosha kana chirevo. Iwe unogona zvakare kusarudza kusabvisa mamwe mazwi akakosha kana mitsara kubva pamushandirapamwe wako, zvakadai semashoko asina kunaka.

Kugadzira mushandirapamwe muAdwords zviri nyore kana uine Google account. Zvinotora maminetsi mashoma kugadzira account uye kutanga kushambadza. Mushure mekugadzira account, iwe uchafanirwa kusarudza bhajeti, sarudza vateereri vako, set mabhidhi, uye nyora ad kopi.

AdWords inoshanda pamutengo we-per-click (CPP) model, saka bhajeti yako ichatarisa huwandu hwekuratidzwa kwaunowana. Google inogona kuseta iyo bidhi yako yega, kana kuti iwe unogona kuzvigadzirisa nemaoko ne keyword planner. Iva nechokwadi chekuyeuka kuti mushandirapamwe uzere unoda nguva yakawanda kupfuura yaungatarisira.

Musoro wemusoro uye tsananguro muAdWords inogona kuve neanosvika 160 characters. Ita shuwa kuti dzakapfupika uye dzinobata kutarisisa kwemushandisi. Usakanganwa kusanganisira kufona kuita chiito, ingave iri kodhi yekuderedzwa kana yekupihwa. Kana kushambadzira kwako kusiri kumanikidza, haugone kudzvanya kubva kuvateereri.

Optimizing your campaign

There are several factors to consider when optimizing your campaign on Google Adwords. Chekutanga, rangarira kuti haasi ese macampaign anogadzirwa akaenzana. Kugovera danho rekutanga kumushandirapamwe wega wega kunozoratidza kuti ibasa rakawanda sei rinofanirwa kuitwa kuivandudza. Kukosha 1 mishandirapamwe inofanira kuwana simba shoma, nepo ichikosha 2 uye 3 mishandirapamwe inoda kushanda nesimba. Semuyenzaniso, kuvandudzwa kwe 10% pane Chinhu Chinokosha 1 mushandirapamwe uchaunza kuwedzera kwemadhora makumi mashanu ekuwedzera mumari, nepo a 10% kuvandudzika mune Chinhu Chinokosha 3 mushandirapamwe waizoburitsa $100k kuwedzera kwemari. Pane rimwe divi, kana mushandirapamwe unogadzira madhora mashanu emari uye inoverengerwa seKukosha 3 muzvinyorwa zvinokosha, zvinoda kuvandudzwa kwe10X (100%) kuti uwane mupiro wakafanana. Saka zvakakosha kucherekedza mishandirapamwe isina kunyatsoita basa rekusimudzira uye kuita zvakanyanyisa mishandirapamwe yekuwedzera.

Kugadzirisa mushandirapamwe wako paGoogle Adwords kunoda kugara uchiyedzwa uye kugadzirisa. Unogona kushandisa runyoro kuti uone kuti ndezvipi zvinhu zvinoda kugadziriswa. Nzvimbo huru dzinoda kugadziriswa dzinosanganisira ad copy, ad targeting, uye kusarudzwa kwemashoko makuru. Pamusoro pe, zvirimo zvepeji yekumhara zvinofanirwa kuvandudzwa, naizvo.

Nepo kugadzirisa mushandirapamwe wako paGoogle Adwords kwakakosha, zvakakosha kutarisa pachinangwa chakakosha chemushandirapamwe wako: purofiti! Kunyangwe iyo CPC yezwi rakakosha isingakanganise zvakananga pazasi, inogona kunge ichiri kukwanisa kuwedzera kutendeuka. Izvi zvinonyanya kukosha kana iwe uri kushanda kune inotungamira chizvarwa chikamu cheGoogle Ads, uko kutendeuka kusingawanzo kukurumidza.

Kuita kuti mushandirapamwe wako ushande pane bhajeti shoma, funga kuwedzera mamwe mazwi akakosha. Mazwi akareba-muswe anokugonesa kunyora zvirinani kushambadza uye nekuwedzera maitiro emushandirapamwe wako. Kuwedzera mamwe mazwi akakosha kumishandirapamwe yako kunofanirwa kunge kuri kutarisisa kwePPC yako account manejimendi ekuedza. Iwe unogona zvakare kushandisa Google Analytics kuongorora mashandiro ewebhusaiti yako. Ichi chishandiso chinokupa iwe ruzivo rwakadzama mune maitiro evatengi uye mafambisirwo avari kuita webhusaiti yako.

Nhanho inotevera mukugadzirisa mushandirapamwe wako paGoogle Adwords ndeyekuona kuti ndezvipi zvinangwa zvedanidziro yako. Semuyenzaniso, ndicho chinangwa chako chekuwedzera kubatanidzwa kwevatengi? Kana kuwedzera kutengesa? Kana zvakadaro, mishandirapamwe yako yekushambadzira inofanirwa kuvandudzwa kuti ionekwe uye shanduko.

Kubudirira neAdwords, zvakakosha kunzwisisa zvikamu zvakasiyana-siyana zvepurogiramu iyi. These include Cost per click, Chibodzwa chemhando, Bidding model, uye Tracking mhinduro. Pamusoro pe, zvakakosha kuti unzwisise nzira yekuwedzera kugona kwemushandirapamwe wako. Nokushandisa nzira yakarurama, iwe unogona kuwedzera kutendeuka kwako uye kuwedzera purofiti yako margins.

Mari yekudzvanya

There are two ways to decrease the cost per click on Adwords. Imwe nzira ndeye geo-kunanga kushambadzira kwako kune imwe nzvimbo. Izvi zvinoderedza kuwanda kwekudzvanya kusina basa. Imwe nzira ndeye kushandisa Google Analytics. Google Analytics inopa ruzivo rwakadzama mumashambadziro ako ekushambadzira.

Imwe nzira yekudzikisa mutengo pane kudzvanya ndeye kukwidziridza yako kiyi yeshoko chairo. Nekuona kuti boka rako rekushambadzira rakanangana nemitsara chaiyo (kufanana “rent a vacation home in Tampa”), unogona kugonesa kushanda kweboka rako rekushambadzira. Mutengo wega wega unosiyana zvichienderana nemazwi akakosha, industry, uye nzvimbo. Paavhareji, zvinodhura kumativi $1 ku $2 nekudzvanya pane network yekutsvaga, uye zvakafanana pamaratidziro network. Mutengo pakudzvanya kwega kwega unoverengerwa nekuwanza mutengo wese pakudzvanya nenhamba yenguva yakadzvanywa ad.

Imwe nzira yekudzikisa mutengo pane kudzvanya paAdwords ndeyekutarisa-refu-muswe keywords ine yakaderera yekutsvaga vhoriyamu uye zvinonyatsozivikanwa kutsvaga kutsvaga.. Chikonzero cheiyi zano ndechekuti refu-muswe keywords inokwezva yakaderera mabhidhi pane generic keywords. Pamusoro pe, refu muswe keywords vane yakaderera makwikwi, izvo zvinoreva kuti ivo havanyanyi kukwezva yakakwira CPCs.

Nepo mutengo pakudzvanya imwe metric inofanirwa kutungamira maitiro ako ekuita sarudzo, mutengo pakutora unofanirwa kuve wakanangana nePPC. Ita shuwa yekukwirisa mutengo wako pakutenga zvinoenderana nepurofiti yako margin. Nenzira iyi, unogona kukwezva vatengi uye kuwedzera kutengesa pasina kuparara. Pamusoro pazvo, unogona kuvandudza mhando yekutora kwevatengi vako uye mitengo yekushandura nekugadzirisa mitengo yezviteshi zvako zvekushambadzira..

Pakupedzisira, iwe unofanirwa kufunga nezve indasitiri yako uye nhanho yemakwikwi. Semuyenzaniso, mutengo wekudzvanya pane masevhisi emutemo unogona kunge wakatenderedza $6, nepo zvimwe chete zvemabasa emabasa zviri pedyo $1. Zvisinei, mutengo wekudzvanya pane e-commerce mishandirapamwe ungangoita madhora mashoma. Saka, zviri nani kushandisa mazwi akakosha ane chiyero chemhando yepamusoro uye yakaderera CPC.

Mutengo wekudzvanya kweAdwords unotemwa kuburikidza neauction. Iyo yakanyanya bhidhiyo yako, zvakanyanya mukana wekuwana yakanaka ad nzvimbo.

Chibodzwa chemhando

The quality score in AdWords is the number that determines the relevance of your ad. Chikero kubva pane chimwe kusvika kugumi uye chinoratidza kuti ad yako yakakosha sei. Zvibodzwa zvemhando yepamusoro zvinokonzeresa mutengo wakaderera pane kudzvanya uye chinzvimbo chepamusoro kune ako ads. Kuti uwedzere kunaka kwako zvibodzwa, gadzirisa peji rako rekumhara uye mazwi makuru.

Chibodzwa chemhando haisi metric yega; inofanirwa kuperekedzwa nemamwe ma metrics. Semuyenzaniso, kana peji rako rekumhara riine kiyi kiyi 'blue pens,’ then your ad must also have a blue pen. Kana peji rako rekumhara risina iri keyword, ipapo yako Quality Score ichave yakaderera.

Improving your Quality Score will improve your ads’ positioning in organic search results. Kunyangwe iri chishandiso chekuongorora chinobatsira, iyo Quality Score haisi yakakosha kuita chiratidzo (KPI) mukati uye pachayo. Asi, igwara rekuita mishandirapamwe inobudirira. Nokuda kwechikonzero ichi, zvakakodzera kudzidza zvakawanda sezvaunokwanisa pamusoro pezvinhu zvinoikanganisa.

Kunyange zvazvo zvingava zvakaoma kuyera zvibodzwa zvemhando, pane mamwe matanho akakosha aungatora kuti uvandudze zvibodzwa zvako. Chekutanga, ongorora yako ad kopi. Tarisa uone kana ine yakasarudzika yekutengesa proposition, CTA inokosha, kana zvose. You can also monitor your ads’ CTR. A high CTR zvinoreva kuti ads ako ane basa, asi CTR yakaderera inoreva kuti havasi.

AdWords mhando yemhando inotarwa nezvakasiyana zvinhu. Chibodzwa chemhando yakanaka chinovandudza kuisirwa ad yako uye chinozoguma nekuchipa kweCPC mabhidhi. Nepo vamwe vatengesi vangaona izvi sezvisina kunaka, kushanda paHunhu Hwako Chibodzwa kuchakubatsira kuvandudza kuoneka uye kushanda kwead yako.

Iyo yakakwirira yako Quality Score, iyo yakawanda mari yauchakwanisa kushandisa pakushambadzira ad. Izvi zvinodaro nekuti Google inoshandisa chibodzwa chakafanana neiyo organic chinzvimbo algorithms kuona kuti ndeapi kushambadzira anonyanya kukosha. Ichabva yadzorera akanakisa kune avo vangangotendeuka.

Bidding model

When starting a campaign in Google Adwords, iwe unofanirwa kusarudza kuti ndeipi nzira yebhidhi yaunoda kushandisa. Pane nzira mbiri dzakakosha dzeizvi. Yekutanga ndeye inoshanda shanduko yekutevera, iyo inokurudzirwa kumishandirapamwe inosanganisira marudzi akawanda ekushandura. Imwe sarudzo ndeye CPC yemanyorero. Iyi sarudzo inoda mamwe mabasa emaoko uye inofanira kushandiswa kumushandirapamwe isati yashandiswa.

Manual CPC kubhidha inzira yaunogona kudzora mutengo wako pakudzvanya. Iyi nzira inosanganisira kuseta yakanyanya bhidhi yeboka rako rekushambadzira kana kiyi. Iyi nzira inobatsira mishandirapamwe muKutsvaga Network uye Shopping Network, sezvo uchigona kudzora mutengo wema ads ako. Zvisinei, bhuku reCPC kubhidha rinogona kuvhiringa kune vashandisi vatsva.

Kune vamwe vashandisi vepamusoro, iwe unogona kugadzirisa bhidhi yako nekushandura maitiro ekunongedza. Semuyenzaniso, kana webhusaiti yako inobata kune rimwe boka rezera, unogona kuwedzera kubhidha kwako kune vateereri ivavo. Nzvimbo yewebhusaiti yako ichakanganisawo mabhidhi, sezvaunoda kunanga vanhu vanogara munzvimbo iyoyo.

Kubhadhara chikamu chakakosha cheAdwords manejimendi. Zvisinei, iwe unofanirwa kuziva zvaunoda kuzadzisa nemushandirapamwe wako usati wasarudza yemhando yekubhidha. Pamusoro pe, mishandirapamwe yakasiyana-siyana inobatsira kubva kune nzira dzakasiyana dzekuwedzera kutendeuka mazinga. Izvi zvinoreva kuti iwe unofanirwa kusarudza iyo modhi yakakunakira iwe.

Adwords maitiro ekubhidha anofanirwa kugara achitariswa zvakanyanya. Iwe unoda kudzikisa mutengo wekushambadzira kwako kushambadzira, asi pane dzimwe nguva apo Adwords algorithm inokanganisa. Ukachenjerera kukanganisa uku, iwe unogona kudzivirira kushandisa yakawandisa pane ads. Izvo zvakare zvinogoneka kuita otomatiki mitemo inozokuzivisa iwe kana CPC yako ichikwira zvakanyanya, kana CPA yako payakanyanya kuderera.

A bhidhiri zano rinoenderana nezvinangwa zvako rinogona kukubatsira kuti uite zvakanyanya bhajeti yako yekushambadzira. Zvinokutendera kuti ubhadhare iyo yakanyanya kutendeuka mwero mukati mebhajeti. Kana iwe uri kunanga vatengi vane yakaderera kushandisa maitiro, ungangoda kufunga kushandisa a maximize kutendeuka zano.

Tracking results

When tracking the results of AdWords campaigns, zvakakosha kuziva kunobva traffic. Pasina kutendeuka kutevera, nhamburiko dzako dzakafanana nokurasa mari pasi. Kumhanyisa ads iwe uchimirira wechitatu kuti aite yekutevera kodhi kutambisa mari. Chete kana kodhi yekutevera yaiswa iwe unogona kutanga kuteedzera shanduko chaiyo.

Iwe unofanirwa kuzivisa AdWords mhinduro mukati 30 mazuva. Chikonzero cheizvi ndechekuti AdWords ine cookie inoteedzera ad kudzvanya 30 mazuva. Iyi cookie inoverenga shanduko uye mari. Kana usiri kuzivisa mhinduro mukati menguva iyoyo, zviri nyore kurasikirwa nekutengesa.

Unogona kuteedzera ROI neGoogle Analytics. Chirongwa ichi chinokubatsira kuona kuti ads ako anoshanda sei nekukupa iwe kuparara kweROI kune yega yega ad ratidziro. Chishandiso ichi zvakare chinokupa iwe kugona kuteedzera shanduko yedata mukati mebrowser nemidziyo. Iwe unogona kushandisa iyi data kuita zvirinani sarudzo dzekushandisa yako ad madhora.

Google Analytics chishandiso chine simba chekutevera mibairo yeAdwords mishandirapamwe. Kana mushandirapamwe wako wamiswa, Google Analytics inobvumidza iwe kuti uone kuti vashanyi vanopindura sei kune ako ads. Chekutanga, enda kuGoogle Analytics peji uye sarudza ad campaign yaunoda kuyera. Zvadaro, sarudza iyo “Shanduko” tab and see how many conversions were made.

Ukangoziva kuti ndeapi mazwi makuru ari kushandura, unogona kutanga kuvawedzera kuboka rako rekushambadza semazwi akakosha kana kugadzirisa mabhidhi ako zvinoenderana. Zvisinei, iwe unofanirwa kuyeuka kuti kuwedzera mazwi ekutsvaga semakiyi kuchaita zvishoma pamushandirapamwe wako kunze kwekunge iwe waitawo shanduko kune yako ad mavara uye mabhidhi..