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AdWords ndechimwe chezvishandiso zvine simba kune vatengesi vepamhepo. The platform can help you reach your audience by promoting your products and services through targeted advertising. Kunze kweAdWords, iwe unogona zvakare kushandisa mamwe maPPC mapuratifomu seFacebook uye Instagram ads, Twitter ads, uye Pinterest Yakasimudzirwa mapini. Iwe unogona zvakare kushandisa injini yekutsvaga Ads, senge Bing ads kusimudzira webhusaiti yako.
Creating effective Adwords text ads requires knowledge and skills. Izvo zvakakosha kunyora zviziviso zvinokwezva vashandisi kudzvanya pane chinongedzo uye kutenga. Iyo ad kopi inofanirwa kuve nekudaidzira kwakajeka-ku-chiito, mutengo, kusimudzirwa, uye ruzivo nezve chigadzirwa kana sevhisi. Inofanirwa zvakare kunangwa kune akawanda maturusi uye kushandisa brand terminology. Nzira yakanakisa yekuwedzera kushanda kweAdwords mameseji ads ndeyekukwiridzira ivo uye kuita kuti vaonekwe zvakanyanya..
Paunenge uchigadzira mameseji eAdWords, unofanira kutarisa kureba kwechinyorwa. Yakajairika kushambadza yeGoogle ine zvinhu zvishanu, kusanganisira Musoro we 25 characters, maviri Tsanangudzo Mitsetse ye 35 mavara ega ega, uye Display URL iyo inogona kuva neanosvika 255 characters. Iyo URL inofanirwa kunge iri muchikamu chepamusoro-soro sepeji yekumhara. Kunyangwe zvisiri zvekumanikidza, ipfungwa yakanaka plug keywords muinoratidzwa link, Kana zvakakodzera.
AdWords mavara ads inzira huru yekushambadzira bhizinesi rako. Unogona kushandisa mitsara miviri yemavara kusvika 35 mavara akareba, uye iwe unofanirwa kuve nechokwadi chekuti meseji yako inobata uye inodaidzira kuita. Iwe unogona zvakare kuwedzera ruzivo rwaunosanganisa mune yako ad nekugadzira account neAdWords. Kunyangwe sarudzo dzekuwedzera yako AdWords mavara ads zvinoenderana nerudzi rwemushambadzi wauri, kuwedzera ruzivo mune ad yako inogona kuva nzira yakanaka yekuwana mamwe mabhatani uye kuita zvimwe kutengesa.
Kuti uwedzere kushanda kweAdwords mameseji ads, unofanira kushandisa chaiyo yekumhara peji kwavari. Kusarudza peji yekumhara isiriyo kunogona kudzima vashandisi uye kukonzeresa kusarudzika mitengo. Pamusoro pe, iwe unofanirwa kugara uchiyedza uye kuyedza nemashambadziro ako kuti uvandudze maitiro avanoita. Iwe hauzive zvichashanda uye zvisingaite, saka usatya kuedza!
AdWords yakaunza chimiro chitsva chemavara ads, izvo zvinopa vashambadziri nzvimbo yakawanda yekuratidzira zvigadzirwa zvavo nemasevhisi. Mavara akawedzerwa ads anoda kunyorwa patsva, asi vanokupa kaviri nzvimbo.
Phrase match in Adwords is a more precise way to target your ads, uye inopa mwero wepamusoro wekutonga. Paunosarudza sarudzo iyi, ad yako ichaonekwa chete kana mubvunzo wekutsvaga uine iwo chaiwo mutsara wawakasarudza. Unogona kusanganisira mazwi pamberi uye mushure memutsara. Unogona kusvika kune vateereri vakawanda uchishandisa rudzi urwu rwekunanga.
Mutsara wemitsara unoda kuti iwe ushandise izwi rakakosha zvinoreva mumubvunzo wako, uye inokutendera kuti ubatanidze mamwe mavara mune ad yako. Rudzi rwemutambo hauchanyatso kuodha, sekudzidza kwemuchina kweGoogle kwakaringana kusiyanisa kuti izwi rekurongeka rakakosha here kana kuti kwete. Zvakafanana neyakakura mechi pakuti iwe unogona kushandisa mutsara wemutsara kuratidza kushambadzira kune vanhu vanotsvaga ane hukama mazwi.
Kuti ushandise mutsara wezwi, unofanira kutanga waona kuti mazwi ako akakosha ane vhoriyamu yekutsvaga yakakwana. Kushandisa mutsauko wepedyo wemazwi machisi kuchawedzera kusvika kwako uye kukupa iwe kugona kunanga makiyi ane yakaderera vhoriyamu yekutsvaga. Iyi mhando yekufananidza inomanikidza vatengesi vekutsvaga kuti vatarise zvakanyanya muSEM yavo zano uye optimization.
Zvadaro, unogona kushandisa negative keywords. Phrase match negatives add a “” to the beginning and end of a word. Semuyenzaniso, kana ukashandisa +data +sainzi, you won’t see ads if anyone searches for “new” kana “new.” Phrase match negatives are also helpful for blocking broad match keywords.
Kune matatu makuru emhando dzemutsara wakakosha machisi anowanikwa muAdwords: yakafara match, mutsara wemashoko, uye mutambo chaiwo. Iwe unogona kusarudza yakanakisa mutambo wemhando zvichienderana nezvido zvebhizinesi rako. Kana iwe ukasawana chero mibairo yakanaka ine yakakura match, unogona kuderedza mazwi ako akakosha kuti aenderane nechirevo. Iwe unogona zvakare kusanganisira akasiyana akasiyana kana masinonimi kuti uderedze vhoriyamu yako yekutsvaga.
MunaSeptember, Google yakashandura Phrase Match algorithm kuti ive yakarurama. Zvino, paunenge uchishandisa Phrase Match, ads ako achaenderana kwete chete mitsara chaiyo, asiwo kusiyana kwemazwi iwayo. Izvi zvinoreva kuti ad yako ichave yakakosha kune yako niche.
If you want to get more visitors to your site, unofanira kusarudza keywords ane high search volume. Vhoriyamu yekutsvaga inogona kuverengerwa nekutarisa kuti ingani tsvakiridzo inowanikwa pamwedzi mumwedzi gumi nembiri yapfuura. Zvadaro, tarisa kumakwikwi eiyo keyword: vangani vashambadziri vari kukwikwidzira izwi rimwechete rakakosha uye kuti mutengo-pakudzvanya chii. Ruzivo urwu rwakakosha pakuronga yako SEM mushandirapamwe.
Keywords ane high search volume anoratidza kuti vatengi vako vari kutsvaga ruzivo pane imwe nyaya. Vatengi ava vanogona kutendeukira kuGoogle kuti vawane mhinduro kumibvunzo yavo. Kushandisa yakakwirira yekutsvaga vhoriyamu mazwi anosimudzira yako saiti yekutsvaga injini chinzvimbo uye ruzivo rwemhando. Pamusoro pe, zvinokubatsira kuti uwane traffic yakawanda.
Zvisinei, haasi ese mazwi akakosha ane yakakwirira vhoriyamu yekutsvaga anoshanda pamushandirapamwe wako. Semuyenzaniso, mushandirapamwe wekuvhiya ziso re laser unogona kusabatsirika kubva kune yakakwirira yekutsvaga vhoriyamu keywords. Mukupesana ne, mushandirapamwe wetauro remapepa waizobatsirika kubva kune yakaderera vhoriyamu yekutsvaga. Pamusoro pe, yakaderera yekutsvaga vhoriyamu keywords inotarisirwa kuve nemakwikwi mashoma. Izvi zvinoreva kutendeuka kuri nani.
High-volume keywords kazhinji inodhura kupfuura yakaderera-vhoriyamu keywords, asi ivo vanokuwana iwe yakawanda traffic. Zvisinei, iwe unofanirwa kuyeuka kuti mazwi makuru evhoriyamu ane makwikwi epamusoro pane akaderera-vhoriyamu keywords. Pamusoro pe, high-volume keywords anonetsa kuisa chinzvimbo. Zvakadaro, ivo vakakodzera mari yakawedzerwa kana iwe ukakwanisa kupfuura-kuita makwikwi.
Imwe nzira yekuwana yakakwirira-vhoriyamu keywords ndeye kushandisa keyword planner. Iyo inokutendera iwe kutsvaga mazwi akakosha akasiyana anoenderana nebhizinesi rako. The keyword planner inopawo sarudzo dzekusefa kuitira kuti iwe ugone kusabvisa mazwi makuru atoshandiswa kare muAdwords. Nokuda kwemazwi makuru ezwi, iwe unogona kunyange kushandisa keyword research tool.
Kuti uwane mazwi makuru ane vhoriyamu yekutsvaga yakakwirira, unofanirwa kuziva kuti vangani vanhu vari kutsvaga mazwi aya paGoogle mwedzi wega wega. Izvi zvichakubatsira iwe kusarudza kuti ndeapi mazwi akakosha ekunongedza uye kushandisa kune yako webhusaiti optimization.
In recent years, Google yakabvisa zvimwe zvezvirambidzo pakubhidha pamatemu akaiswa muAdword campaigns. Izvi zvinobvumira mabhurendi kuti aratidze ads patsvakiridzo kana angangove mutengi achitsvaga zita remhando. Zvisinei, pane mamwe mirairo yekuchengeta mupfungwa kana uchibhidha pamatemu ekutengesa.
Chekutanga, usashandise mazwi ekutengeserana mune yako ad kopi. Kana ukadaro, uri panjodzi yekutyora trademark policy. Kushandisa mazwi ekutengeserana mukopi yako yekushambadzira kunoita kuti advert yako ioneke paGoogle kutsvaga mhinduro semukwikwidzi.. Kutyorwa kwemitemo yechiratidzo uye zvinogona kukonzera kunyunyuta kubva kukambani inobata chiratidzo. Kudzivirira chero mhedzisiro yemutemo kana yehunhu, be sure to monitor your competitors’ Adwords activity. Kana iwe ukaona kuti mukwikwidzi ave kubhidha mazita emhando yavo, iwe unogona kutora akakodzera akabhadharwa uye organic mazano ekuderedza kukuvadzwa.
Nepo trademark bidders inogona kuderedza zvakanyanya organic traffic, vanogona kuramba vaine kukanganisa kune zviitiko zvevatengi. Kushambadza kwavo kucharatidzwa padivi pezvinyorwa zvehupenyu uye zvinogona kuguma nekusaziva kwevatengi. Ndosaka mabhureki achifanira kufunga nezve kurambidza trademark kubhidha. Izvi zvirambidzo zvinogona kubva pakurambidzwa kwakazara kwekubhidha pamazwi akakosha kune chaiwo mirairo pane api mazwi akakosha anotenderwa. Iwe unogona zvakare kudzikamisa ad zvinzvimbo uye geographies kudzivirira vakwikwidzi vako kubva kubhidha pamashoko ako ekutengesa..
Kana iwe usina chokwadi kana iwe uchikwanisa kubhidha pane yakatemerwa term, taura neGoogle uye utore kopi yematemu akaiswa. Iwe unogona kukwanisa kushandisa mazwi aya mumashambadziro ako semazwi akakosha uye humbowo hwemagariro. Asi kana iwe uchinetseka nekukanganisa, wobva wabata munhu anotarisira account yako wobvunza nezvekodzero dzako.
Kana mukwikwidzi wako ari kushandisa trademark yako, ungangoda kuendesa chichemo chekutyorwa kwechiratidzo kuGoogle. Iyo inyanzvi ine njodzi nekuti inogona kukuvadza yako mhando mamaki uye kuwedzera mutengo wako pakudzvanya. Kana iwe usingadi kuisa pangozi yekupomerwa mhosva, iwe ungangoda kufunga nezve kuwedzera izwi rakashata kune yako Adwords account pane.
