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There are a few things to understand about Adwords – Keyword research, Mari yekudzvanya, Chibodzwa chemhando, uye Re-targeting. Kana wanzwisisa pfungwa idzi, iwe unozokwanisa kuwana zvakanyanya kubva mukushambadzira kwako mishandirapamwe. Danho rekutanga nderekumisa chibodzwa chemhando yemazwi ako akakosha. Iyo Hunhu Chibodzwa kukosha kwenhamba inoyera kuti ads ako anoenderana sei nevateereri vako.
Keyword research for Adwords is an essential part of defining your target market and developing an effective advertising campaign. Mazwi akakosha anokubatsira kuona mazwi ekutsvaga ane pundutso uye mitsara ine hukama, uye ivo vanopawo manhamba ekuona maitiro evashandisi veInternet. Unogona kushandisa chishandiso chemahara seGoogle Adwords Keyword Tool kana chishandiso chakabhadharwa senge Ahrefs kuti uwane runyorwa rweanogona mazwi akakosha ekushambadzira kwako..
Imwe yematanho akanyanya kukosha mukutsvagisa mazwi akakosha kunzwisisa chinangwa kuseri kwemazwi akakosha. Pasina kunzwisisa uku, iwe uchapedza nguva yako maererano nechinangwa chisina kunaka. Semuyenzaniso, Vanotsvaga vari kutsvaga makeke emuchato muBoston vachange vaine chinangwa chakasiyana pane avo vari kutsvaga zvitoro zvekeke remuchato padhuze neni. Iwo ekutanga ari kutsvaga ruzivo rwakakwana, nepo dzekupedzisira dzichinyanya kuwanda.
Paunenge uine rondedzero yemazwi akakosha, unogona kunatsa kutsvaga uchishandisa akasiyana sarudzo dziripo pazasi kuruboshwe rwekona. Iwe unogona kusarudza kuratidza chete mazwi akakosha uye kusabvisa mazwi asina basa kubva pane iyo rondedzero. Izvi zvinonyanya kuitwa kana uine runyorwa rurefu rwematemu. Nekusarudza iyo chaiyo keyword mutsara, iwe unogona kuwedzera mukana wekuwana vatengi uye kutyaira kutengesa.
Kunze kweGoogle, iwe unogona zvakare kutsvaga mazwi akakurumbira pasocial media saiti. Zvikuru sei, Twitter ndeimwe yeanobhadhara zvakanyanya masosi emazwi akakosha. Iyo hashtag ficha pa Twitterchat ndiyo imwe yedzakanakisa nzira dzekuwana dzakakodzera nhaurirano nezve yako kiyi izwi. Iwe unogona zvakare kushandisa maturusi akaita seTweetchat uye Twitterfall kuti uone kuti vateereri vako vari kutaura nezvei.
Kana iwe uchiziva matambudziko anotarisana nevateereri vako, iwe unogona kutarisa yako keyword research pavari. Kunyangwe iwe uri kunyora mablog blog kana mapeji ekumhara, unogona kugadzirisa matambudziko avo nekupa mhinduro. Zvisinei nemusoro wenyaya, zvakakosha kuve nechokwadi kuti zvemukati zvinobatsira uye kudzivirira kumanikidza.
If you want to advertise on Google, unofanira kufunga mutengo per click. Iyo CPC inoverengerwa nekupatsanura mutengo wakakwana weshambadzo nenhamba yekudzvanya kwainogamuchira. Iyi nhamba inogona kusiyana zvichienderana nemazwi akakosha aunosarudza, uye kukwikwidza kwenzvimbo yekushambadzira.
Kune marudzi maviri makuru emhando dzeCPC: bhidhi-based uye flat-rate. Mukusarudza mari-per-click model, mushambadziri anofanira kufunga kukosha kwekudzvanya kwega kwega zvichibva pamari inogona kuwanikwa nemuenzi wega wega. Iwo epamusoro-mhando ads anoburitsa yakaderera maCPC.
MaCPC anogona kusiyana zvakanyanya kubva kuindasitiri kuenda kune indasitiri, uye zviri nani kuchengetedza mutengo weavhareji pakutendeuka mune niche yako. Semuyenzaniso, chitoro cheshangu chinogona kunge chine mutengo wakanyanya pakutendeuka, nepo kambani yezvemari inogona kuwana chete 2%. Zvichienderana neindasitiri yako, iwe unofanirwawo kutarisa paavhareji mutengo wezvigadzirwa nemasevhisi.
Mari yaunobhadhara pakudzvanya zvinoenderana nerudzi rwechigadzirwa chaunotengesa uye nemakwikwi. Semuyenzaniso, kana uchitengesa masokisi ezororo, ungangoda kubhadharisa mari inodarika femu yemutemo inotengesa $15 masokisi ezororo. Zvisinei, mutengo wakakwira pakudzvanya haungaite zvine musoro kana chigadzirwa chako chichidhura $5,000.
Kunyangwe mutengo wekudzvanya wega ungave unotyisa, haifanire kunge iri nyaya. Kana iwe ukashandisa keyword research kukwirisa ads ako, unogona kuita kuti ad yako ive yakakosha kune vanhu vari kutsvaga zvigadzirwa kana masevhisi aunopa. Ichakubatsira kuona mazwi akakosha ekunongedza uye kukoshesa kutsvaga kwakabatana. Mari yeavhareji yekudzvanya ichasiyana chero kubva $1 ku $2 pamaratidziro etiweki uye netiweki yekutsvaga. Mutengo pakudzvanya kwega kwega unoverengerwa nekuwanza mari yese nenhamba yenguva yakadzvanywa ad.
You can also check the average CPC by using the “Average CPC” column in your Campaigns. Iyi nhamba inokupa iwe pfungwa yakajairika yekuti imarii yaunogona kushandisa pakudzvanya pane yako ad.
Adwords’ Quality score can be affected by several factors. Izvi zvinhu zvinosanganisira keyword relevance, advert quality, uye nzvimbo yekuenda. Kuwedzera kwemhando yepamusoro kunogona kuita mutsauko mukuru pamushandirapamwe. Hedzino nzira shoma dzekuvandudza yako yemhando zvibodzwa. Shandisa zvishandiso zvakapihwa neGoogle kuvandudza mushandirapamwe wako.
Chekutanga, shongedza yako ad kopi. Iyo inonyanya kukosha ad kopi yako, zviri nani zvichaita, uye naizvozvo, wedzera yako Quality Score. Iwe unogona kuita izvi nekunyora kunobata, kopi yakakodzera uye yakaitenderedza nemashoko anoenderana. Izvi zvinovimbisa kuti ad ndiyo inonyanya kukosha kumubvunzo wemutsvagi.
AdWords zvakare inobvumidza iwe kuti utarise iyo kiyi yekuongorora, iyo inoshumwa pana a 1-10 scale. Izvi zvinokutendera kuti uongorore kana mazwi ako makuru ari kuita nemazvo. Kana mazwi ako akakosha ari kugadzira mashoma ekudzvanya-kuburikidza, funga kudzima ads uye kugadzira itsva. Izvi zvichakubatsira kuti uwane zvinzvimbo zviri nani uye maCPC akaderera.
Nhamba yemhando yeGoogle inotarwa nezvinhu zvakati wandei, kubva kumhando yema ads ako kusvika pakukoshera kwezvirimo. Iyo inosiyana kubva kuaccount kuenda kune account uye inogona kutotemerwa nemakiyi ega ega. Chibodzwa chemhando chinhu chauchazoda kushanda pachiri nekufamba kwenguva nekuti chinoita kuti mishandirapamwe yako ishande. Iwe unozobhadharawo zvishoma pane kudzvanya paunowedzera yako yemhando zvibodzwa.
Hunhu hwemhando yepamusoro hunotemerwa zvakanyanya nekukoshera kwema ads ako uye mapeji ekumhara. Ads ane hunyanzvi hwepamusoro anowanzo kuwana zvibodzwa zvemhando yepamusoro. Kana zvisina basa kana zvisingaenderane nechinangwa chemushandisi, vachawana avhareji kana pasi-avhareji zvibodzwa. Zvadaro, iwe uchada kukwenenzvera mapeji ako ekumhara, sezvo vachikanganisa quality score.
Re-targeting is the process of showing relevant ads to visitors who have previously visited your site. Kazhinji, iyo shambadziro inozviratidza kune vashanyi mazuva mashoma mushure mekushanya kwavo kwekutanga, uye inogona kuva nzira yakakosha yekuwana kudzokorora bhizinesi. Zvisinei, zvakakosha kuyeuka kuti iyo yekuratidzira ad nguva inofanira kunge iri shoma 30 mazuva kuti zvishande.
Kuti uwedzere kubudirira kwemushandirapamwe wekutengesa zvakare, iwe unofanirwa kunzwisisa nzira yekugovera vateereri vako. Semuyenzaniso, kana webhusaiti yako yakanangana nevatengi kubva kune yakafanana demographic, unogona kusarudza kuvanangisa nema ads akafanana zvichienderana nezvavanofarira nezvavanofarira. Kana uchinge wagadzira zvikamu zvevateereri vako, iwe unogona ipapo kusarudza chikuva chekushambadzira chekushambadzira kwako kushambadzira. Nokuda kweizvi, Google inopa mhando nhatu dzakasiyana dzemitengo: Mutengo Pachiuru Pamaonerwo (CPM), Mutengo Pakudzvanya (CPC) uye Mutengo PaKuwana (CPA).
Kutarisa zvakare kunogona kuve nzira huru yekunongedza vateereri vatsva nezvigadzirwa zvako nemasevhisi. Semuyenzaniso, kana iwe uchangobva kuburitsa mutsara mutsva wezvishongo, unogona kushandisa retargeting kusuma muunganidzwa wako mutsva. Iwe unogona zvakare kushandisa zvakare-kutarisa kumusika kune vashanyi vakasiya saiti yako vasina kutenga chero chinhu.
Kutarisa zvakare kunoshanda nekushandisa cookie-based tekinoroji. Iyi tekinoroji inobvumira makambani kuronda vateereri vawo asingazivikanwe uye kuvatumira ads akakodzera zvinoenderana nezvavanofarira. Zvinovabvumirawo kushandisa nhoroondo yekubhurawuza kunanga vateereri vavo nema ads anoenderana. Semagumo, kudzoreredza mishandirapamwe kunoguma nemhedzisiro yakanaka kune ruzhinji rwevashandisi.
Mishandirapamwe yekutarisa zvakare inokubatsira kugonesa vangangove vatengi kuti vape brand yako mumwe mukana uye kusimudzira vatengi varipo. Iyo zvakare inzira yakanaka yekuyeuchidza vanhu vangangove vakabuda pawebhusaiti yako. Kana vashanyi vako vakasiya webhusaiti yako vasina kutora chero chiito, kutsvagazve mishandirapamwe kuchakubvumidza kuti ubatane navo zvakare.
Using negative keywords in your Adwords campaign can help you avoid unwanted clicks by reducing the number of non-converting clickthroughs. Iwe unogona kuwedzera mazwi asina kunaka kumazinga akasiyana, kusanganisira mushandirapamwe wose kana mapoka chaiwo ad. Zvisinei, zvakakosha kuti usarudze nhanho yakakodzera yemushandirapamwe wako, sekuwedzera mazwi asina kunaka padanho risiri iro rinogona kukanganisa mushandirapamwe wako. By blocking generic terms like “ninja air fryer”, unogona kuita kuti ads yako iwedzere kujeka uye kuchengetedza mari.
Nhanho yekutanga mukugadzira rondedzero yeasina kunaka keywords ndeyekutarisa yako yekutsvaga mazwi report. Izvi zvinokuzivisa iwe kuti ndeapi mazwi ekutsvaga ane chekuita nebhizinesi rako. Iwe unogona zvakare kushandisa chirevo kukwenenzvera mazwi ako makuru. Kana iwe ukacherechedza nhamba yepamusoro yemashoko asina kukodzera, iwe unogona kuvawedzera kune yako AdWords negative keywords list.
Kuwedzera mazwi asina kunaka hakuna kuoma sezvaungafunga. Iwe unogona kutevedzera Google's official tutorial kuti uve nechokwadi chekuti uri kushandisa yakanakisa nzira yekuwedzera isina kunaka mazwi kumushandirapamwe weAdwords.. Kana waita saizvozvo, iwe unozogona kukwenenzvera traffic yako uye kuderedza kutambisa ad kushandisa.
Negative keywords anobatsirawo pakutora dhairekitori uye kudzivirira ads kubva kuratidzwa kune zvisina basa kutsvaga.. Semuyenzaniso, kana bhizinesi rako richitengesa matoyi embwa, unogona kusanganisira mazwi asina kunaka ekutsvagisa kunoenderana nembwa. Nokushandisa mazwi asina kunaka, Google haizoenderane neyakakura match keywords kutsvaga zvine chekuita nembwa.
Kuwedzera mazwi asina kunaka kumushandirapamwe wako kwakafanana nekuwedzera akanaka. Musiyano chete ndewekuti mazwi asina kunaka anowedzerwa aine minus sign (-). Nekuwedzera mazwi asina kunaka kumushandirapamwe wako, unogona kuvharira mazwi ekutsvaga chaiwo. Semuyenzaniso, using negative exact match for shoes will prevent your ad from showing up for searches containing the exact phrase “running shoes.” Zvisinei, izvi hazvireve kuti hauzowana mimwe mibairo yekutsvaga yemamwe mazwi ane hukama.
