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Unogona kunge uchinetseka kuti woita sei zvakanyanya zveGoogle Adwords. The best way to do this is to understand the basics of the platform. Kune nzira shoma dzakasiyana dzekuita nezvazvo, asi zvinhu zvakanyanya kukosha zvekuyeuka ndezvekusanyanya kuomesera interface. Zvichengetedze zviri nyore sezvinobvira, uye ita zvishoma sezvinobvumirwa nepuratifomu. Zvakare, yeuka kuti unofanira kushivirira. Zvinotora nguva kuti uwane zvakanyanya kubva kuAdwords.
Google AdWords offers the ability to track and analyze the effectiveness of your ad campaign. Pane mametric akati wandei anogona kukubatsira kuona kushanda kwemushandirapamwe wako, kusanganisira yako avhareji CTR, mari yako yekubhadhara, uye kudanwa kwako kuita chiito (chii chaunoda kuti vashandisi vatore mushure mekudzvanya pane yako ad). Ruzivo urwu runogona kubatsira kana uchigadzira mushandirapamwe mutsva wekushambadzira kana kugadzirisa iripo.
Google AdWords inoshanda pakubhadhara-per-click (PPC) model, zvinoreva kuti unobhidha pamazwi akakosha anoenderana nechigadzirwa chako kana sevhisi. Google inozoratidza kushambadzira kwako kana mumwe munhu achitsvaga mazwi makuru aunosarudza. Iwo ma ads achaonekwa pane ese ari maviri ekutsvaga nekuratidzira network.
Kune akati wandei emhando dzedanidziro dziripo. Mushandirapamwe wega wega une chinangwa chakasiyana uye uchada ruzivo rwakasiyana. Iwe unofanirwa kusarudza rudzi rwevateereri vaunoda kunanga zvichienderana neruzivo rwaunopa. Semuyenzaniso, kana iwe uchida kugadzira madhiri, unofanira kusarudza mushandirapamwe wekutsvaga. Iwe unogona kusarudza kuoneka pamanetiweki akasiyana uye kunanga mitauro uye vateereri.
Kana iwe uri bhizinesi diki, Google Adwords inogona kukurira. Zvinogona kuve zvakaoma kusarudza nzira yakanakisa yemushandirapamwe wako, asi Google's ad platform inopa zvishandiso zvinoita kuti maitiro ave nyore. Nokugadza zvinangwa uye kushandisa nzira yakarongeka, Adwords inogona kukubatsira iwe kuzadzisa zvinangwa zvako.
Pakusarudza mushandirapamwe, funga kuti imarii yaunoda kushandisa. Iwe unogona zvakare kuseta bhajeti zuva rega rega kubhadhara kune ads. Google AdWords inobvumira vashambadziri kubhidha pamazwi akakosha. In 2004, Google yakaunza sarudzo iyi, uye muna May 2008, vakawedzerawo mutemo kune vakwikwidzi. Kushandisa trademark, zvisinei, unofanira kutanga wanyoresa neGoogle's Advertising Legal Support timu.
Creating single keyword ad groups is an effective strategy that helps you make the most of your paid search campaign. Iwe unogona kushandisa ese matatu emhando mhando mune imwechete keyword ad boka, asi kazhinji zvakanakisa kuomerera kune yakanyanya kujeka Broad Match Type. Semagumo, iwe unowana mhedzisiro iri nani nekunongedza mamwe mazwi akakosha.
Hunhu hwemhando yemashambadziro ako hunoenderana nekuti hunoenderana sei kune yako keyword set. Iyo yakakwirira yemhando yezvibodzwa, iyo yakaderera mari yako ichave, uye ad yako ichaonekwa munzvimbo dzepamusoro. Kushandisa single keyword ad mapoka kunogona kunge kusiri kushanda kwauri. Iwe unofanirwa kuva wakagadzirira kuita basa rakawanda mberi.
Nhanho yekutanga ndeyekusarudza mazwi ako makuru. Shandisa kiyi yekushandisa muakaundi yako yeGoogle Ads kuti uone kuti ndeapi mazwi makuru anoita zvakanyanya. Iwe unofanirwa kuwedzera ese matatu emhando mhando kumazwi ako akakosha, asi zvakanakisa kushandisa yakafara match kune mamwe akakosha mazwi. Iwe unogona zvakare kuwedzera tsananguro mavara ekutamba mune chinangwa chemutsvagi.
Adwords single keyword ad mapoka ane akawanda mabhenefiti. Iyo inokutendera iwe kuti uite yakakosha kugadzira uye yekumisikidza mapeji akananga kune yako kiyi izwi, nokudaro uchivandudza CTR yako uye mitengo yekushandura. Single keyword ad mapoka ave achizivikanwawo kuvandudza zvibodzwa zvemhando. The best part is, software yacho yakasununguka kurodha uye kushandisa.
Single keyword ad mapoka anogona kunge akasiyana zvakanyanya kubva kune mumwe nemumwe. Izvi zvinoreva kuti zvakakosha kuti uedze uye uzvigadzirise kuti uone kuti ndedzipi dzinonyanya kushanda pamushandirapamwe wako. Izvi zvinodaro nekuti iwe unogona kunatsiridza mazwi akakosha uye kudzivirira kushandisa mari pane zvisina basa. Iwe unogona zvakare kushandisa kiyi yedata data kuona mazwi akanaka eIngle Keyword Ad Groups.
While automatic bidding is useful in some circumstances, haisi nguva dzose yakanakisisa sarudzo. Kubhadhara otomatiki hakukubvumidze kuti usarudze kugadzirisa mabhidhi, uye dzimwe nguva inogona kusiya ads ako akavigwa pazasi peji. Muzviitiko izvi, manual kubhidha isarudzo iri nani. Izvo zvakakoshawo kuziva kuti otomatiki kubhidha hazvikubvumidze iwe kudzora bhidhi yeakakosha mazwi.
Imwe yezvinonyanya kunetseka nezve otomatiki kubhidha muAdwords ndeyekuti inogona kutungamira kudhuri kudzvanya. Nepo kudzvanya kusingawanzo kusvika kune yakakwira, unogona kuderedza kuwanda kwekudzvanya nekuisa yakanyanya CPC. Google inokurudzira mazuva mashoma asati aita shanduko iyi.
Otomatiki kubhidha muAdwords hainyanyi kushanda pane kubhidha kwemanyore mune dzimwe nguva, kusanganisira kuwana zvinzvimbo zvepamusoro. Iri zano rinoitawo kuti zviome kukwikwidzana nevakwikwidzi uye zvinogona kuita kuti zviome kufambirana nemaitiro emusika. Inobatawo zvese zvemushandirapamwe uye haisi granular, zvinoreva kuti haugone kutora mukana wezvese musika maitiro.
Chimwe chinokanganisa che otomatiki kubhidha ndechekuti hazvigoneke kuseta bhidhi cap. Izvi zvinoreva kuti iwe unogona kupisa kuburikidza nekushambadzira kwako kushandisa nekukurumidza. Iwe unofanirwa kuteedzera mabheti ako ese uye uve nechokwadi chekuti ane pundutso. Otomatiki mabhidhi nzira anogona kubatsira mune mamwe mamiriro, asi kazhinji, dzinofanira kushandiswa chete mumamiriro ezvinhu apo kutendeuka ndicho chinangwa chikuru.
Pane nzira dzakasiyana dzakasiyana dziripo dzekuita otomatiki kubhidha muAdwords kukushandira iwe. Vamwe vavo vari nani pane vamwe, nepo zvimwe zvinogona kukanganisa account yako. Mamwe akanakira mamwe marudzi emabhizinesi.
There are a few factors that influence a quality score. Chekutanga, peji rako rekutora rinofanira kupa ruzivo rwakanaka rwemushandisi. Izvi zvinosanganisira kuve nyore kufamba uye kupa ruzivo nezve bhizinesi rako. Peji yako yekumhara inofanirawo kujeka nezve mashandisiro ainoita ruzivo kubva kune vashanyi. Chepiri, yako nhoroondo yekudzvanya-kuburikidza-mwero (CTR) ndicho chinhu chikuru pane yako Quality Score. Google inoshandisa CTR iyi kuongorora ad yako. Avo vane CTR yakakwirira vanowanzowana zvibodzwa zviri nani, saka unofanira kuvavarira izvozvo.
Chetatu, funga kushandisa mazwi akakosha. Kutsvaga keyword mafambiro kunogona kukubatsira iwe kunyora zvirinani ads uye zvirimo. Kushandisa mazwi akakosha kunogona kubatsira webhusaiti yako kuti ive pamusoro pezvawanikwa zvekutsvaga zveGoogle. Keyword kutsvaga zvinogona zvakare kuratidza izvo vatengi vako vanoda. Kana iwe uine kunzwisisa kwakanaka kweizvo vatengi vako vari kutsvaga, unogona kugadzira mapeji ekumhara anoenderana nezvavanoda.
AdWords mhando zvibodzwa zvinoenderana nezvinhu zvitatu: chiyero chekudzvanya, ad kukosha, uye ruzivo rwepeji yekumhara. Mapoka akasiyana ad eiyo kiyi kiyi achange aine akasiyana Quality Scores. Izvi zvinodaro nekuti iyo ad yekugadzira uye yekumisikidza peji inogona kusiyana. Demographic targeting inogonawo kunge yakasiyana. A High Quality Score ino wedzera mikana yekuti ad yako ionekwe nevanhu vari kutsvaga chigadzirwa kana sevhisi yako.
Adwords inogara ichiburitsa zvitsva zvekuvandudza mashandiro evashandisi vayo. Aya maficha akagadzirirwa kuvandudza kushanda kwePPC ad nekuwedzera iyo yekudzvanya-kuburikidza mwero uye yakazara ad kuoneka.. Nekuvandudza ma metrics aya, iwe uchawana yepamusoro Quality Score. Semuyenzaniso, unogona kuedza kuwedzera call-bhatani, ruzivo rwenzvimbo, uye zvinongedzo kune zvimwe zvikamu zvewebhusaiti yako.
Call extensions are a great way to convert more of your clicks into phone calls. Ivo vanogona kukubatsira kuwedzera mwero wekutendeuka nekubvisa imwe nhanho kubva parwendo rwemutengi kuenda kubhizinesi rako. Kuwedzera mafoni ekuwedzera kumushandirapamwe wako weGoogle Ads kuri nyore uye kunongoda mashoma ekutanga marongero.
Mawedzero ekufona akanakira chero mushandirapamwe, asi iwo anonyanya kubatsira kune nharembozha uye yemuno mishandirapamwe. Paunoshandisa call extensions, iwe uchazoda kuve nechokwadi chekuti PPC yako yekutevera yakamiswa kuti itarise yako yekufona vhoriyamu. Vatengesi vakati wandei vanopa mafoni metrics aunogona kushandisa kuteedzera vhoriyamu yako yekufona.
Mawedzero ekufona anoonekwa padhuze nepasi pead yako, uko vanotsvaga vanogona kuvabaya kuti vakubate. Mawedzero ekufona anogona kuvandudza shanduko nekuwedzera yako clickthrough rate, as 70% yevanotsvaga nhare vanoshandisa iyo yekudzvanya-ku-kufona chimiro kudaidza mhando. Uyezve, 47% yevanotsvaga vanoongorora mamwe mabhureki mushure mekuita runhare.
Kuwedzera kufona isarudzo inobatsira kune ecommerce mabhizinesi. Mawedzero ekufona anobvumira vatengi kufonera bhizinesi rako zvakananga pasina kuzadza fomu repamhepo. Vanogona zvakare kushandiswa kupa rutsigiro rwefoni kune vatengi. Semuyenzaniso, Dell inopa rutsigiro rwefoni kune yayo bhizinesi laptops. Iwe unogona zvakare kushandisa mafoni ekuwedzera muGoogle Adwords.
Kufona mishumo yekutevera inokubatsira kuti unzwisise kuti mishandirapamwe yako yedhijitari iri kushandura sei. Kuziva kuti ndeapi machannel ari kugadzira yakanyanya kutendeuka kwakakosha pakugadzirisa account yako. Kuziva kuti ndeapi mazwi makuru ari kukonzeresa kufona kuchakubatsira iwe kumisikidza inoshanda yekutengesa zano.
