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AdWords ipuratifomu yekushambadzira kubva kuGoogle. The platform allows marketers to create and manage campaigns. Ads mumushandirapamwe weAdWords akaunganidzwa nemazwi akakosha, izvo zvinoita kuti zvive nyore kubata. Semuyenzaniso, mushandirapamwe wega wega unogona kusanganisira ad imwe uye akati wandei mazwi. Aya mazwi akakosha anowanzo kusetwa kune yakakura match, zvinoreva kuti vachaonekwa pese pese pamubvunzo wekutsvaga.
There are several important things to consider when deciding whether to use Google AdWords to promote your business. Kutanga kwazvose, unofanira kuziva rudzi rwevateereri vaunoda kusvika. Zvakare, iwe unofanirwa kusarudza nzira yekuunganidza mari yebhidhi. Kune marudzi emushandirapamwe akasiyana, uye chimwe nechimwe chinoda kuti iwe upe ruzivo rwakananga. Semuyenzaniso, kana iwe uchimhanyisa chitoro chepamberi, iwe unofanirwa kusarudza nzvimbo yenzvimbo mukati meiyo inonzwisisika radius yenzvimbo yako. Kana iwe uchimhanyisa ecommerce saiti ine zvigadzirwa zvinoda kutumirwa, unogona kusarudza nzvimbo inoshandira vateereri vako.
Click-kuburikidza mwero (CTR) chinhu chakakosha pakuona kuti ads ako anoenderana zvakadii. Iyo yakanyanya CTR, iyo inonyanya kukosha ad yako uye keyword kune vatengi. CTRs inoverengerwa nekutarisa data renhoroondo uye kufanotaura. Kana CTR yako iri pasi peavhareji, ungangoda kufunga kugadzirisa yako ad kopi.
Google AdWords ipuratifomu yekushambadzira yepamhepo kubva kuGoogle inoita kuti vatengesi vasvike kune vavanoda. Vanoita izvi nekuisa zviziviso mumibairo yekutsvaga, ayo anowanzo kuratidzwa padivi pemamwe mawebhusaiti. Aya ads acharatidzwa kune vatengi vangangonyanya kufarira zvigadzirwa kana masevhisi aunopa. Kuti uve nechokwadi chekuti ads yako inoonekwa nevateereri chaivo, unofanira kusarudza akakosha mazwi, gadzira ad yemhando yepamusoro, uye batanidza ads ako kune post-tinya ekumhara mapeji.
Google Adwords inzira inodhura yekushambadza zvigadzirwa nemasevhisi ako. Izvo hazvidi bhajeti rakakura rekugadzira, uye hapana mari shoma yaunofanira kushandisa. Uyezve, unogona kunanga kushambadzira kwako uye kungozviratidzira kune mamwe maguta nenzvimbo, iyo inobatsira zvikuru kana uri mugovera webasa romumunda.
Keyword research is one of the most important elements of any SEO campaign. Ndizvo zvinoita kuti webhusaiti yako iratidze kumusoro kweGoogle mitsva yekutsvaga. Pasina izvozvo, iwe hauzove neakavimbika mazwi ezvinyorwa zvako, title tags, kana blog karenda. Zvakare, ucharasikirwa nemikana yakawanda. Kana zvaitwa nemazvo, keyword research iri nyore uye inoguma mune laser-yakanangwa masevhisi.
Chinokosha ndechekutsvaga mazwi mazhinji sezvinobvira kune akapihwa keyword kana mutsara. Google's keyword planner inogona kukubatsira ne keyword research. Ichi chishandiso chinogona kukuratidza huwandu hwekutsvaga uye kukwikwidza kweakasiyana mazwi akakosha nemitsara. Izvi zvinonyanya kubatsira kana iwe uchimhanyisa yemuno SEO zano. Nekuona kuti ndeapi mazwi akakosha ari kutsvaga vanhu munharaunda, iwe unozokwanisa kunanga musika chaiwo. Nekudzvanya zvishoma kwebhatani, unogona kuita kuti ad yako ionekwe pamberi pevatengi ava.
Iwe unogona zvakare kushandisa Google Keyword Planner kuona iyo pamwedzi yekutsvaga vhoriyamu yeakasiyana mazwi. Ichi chishandiso chinopa avhareji pamwedzi yekutsvaga vhoriyamu zvichibva pane iyo data yeGoogle. Inokuratidzawo mazwi akakosha anoenderana. Unogona kushandisa zvishandiso kutsvaga mazana emazwi akakosha, uye iwe unogona kuona kuti vanozivikanwa sei mu niche yako yakasarudzwa.
Keyword research inogona kushandiswa kuwedzera kutsvaga injini traffic uye kugadzirisa webhusaiti zvemukati. Chinangwa ndechekunzwisisa zvinodiwa nevako vangangove vatengi uye nekupa mhinduro nenzira yeSEO yakagadziridzwa zvemukati. Kushandisa Google keyword tool, unogona kuona kuti ndeapi mazwi nemitsara inotsvakwa nevanhu vari pamusika wako waunoda. Yako yemukati zano inofanirwa kupa kukosha chaiko kune vashanyi vako. Gara uine chokwadi uye nyora sekunge uri kunyorera shamwari.
Chimwe chinhu chakakosha muAdWords keyword research chinangwa. Google Ads inokwezva vashandisi vari kushingaira kutsvaga mhinduro. Pane rimwe divi, vanhu vasiri kushingaira kutsvaga mhinduro vanogona kunge vari kungobhurawuza.
Bidding for Adwords is an important aspect of ad campaigns. Mumusika wemakwikwi, ad position slots ishoma uye makwikwi akakwira. Kubudirira, iwe unofanirwa kuziva mabheji akakodzera kuti usvike vateereri vako vaunoda. Iwe unogona kushandisa hungwaru data kukwenenzvera mabhidhi ako.
Maitiro ekubhidha eAdwords anokubatsira kuenzanisa zvibodzwa zvako nemabhedha akakodzera. Pane nzira mbiri dzakafanana dzekubhidha: CPC (mutengo-pa-chiuru) uye CPA (mari-per-acquisition). Iwe unogona kushandisa otomatiki kubhidha kuseta mabhajeti ezuva nezuva uye nemaoko kuseta mabhidhi ega ega mazwi makuru uye ad-mapoka.. Manual bhidhiri inopa kutonga kukuru pane ako ad-mishandirapamwe.
Kana iwe uine anopfuura rimwechete keyword kana ad boka, unogona kushandisa mabhidhi modifiers kudzikamisa mutengo wemushandirapamwe. Iwe unogona zvakare kusarudza kunongedza imwe nzvimbo yenzvimbo, nguva yezuva, kana mudziyo wemagetsi. Iwe unogona kushandisa mabhidhi modifiers kudzikamisa ads ako kune vakanyanya kugona vateereri.
Chibodzwa chemhando ndiyo kiyi kuGoogle Adwords kubhidha system. Zvibodzwa zvemhando yepamusoro chiyero chekuti ma ads ako anoshanda sei pamubvunzo wekutsvaga. Iyo yakakwirira yemhando yepamusoro, zvakanyanya mukana ad yako ichaonekwa pamberi pemunhu akakodzera. Zvakakosha kunzwisisa kuti zvibodzwa zvemhando zvinoshanda sei. Kudzidza nzira yekuwana zvibodzwa zvemhando yepamusoro zvinokubatsira kuti uve mutengi anoshanda zvakanyanya.
Retargeting is a powerful tool for digital advertising campaigns. Inobatsira mabhizinesi kusvika kune vatengi vasina kutendeuka pakushanya kwavo kwekutanga. Statistically, 96 ku 98 muzana yevashanyi vewebhu havapedzi kutenga kana kutosiya ngoro yavo yekutenga. Uye chete maviri kusvika mana muzana anoshandura kuita mutengi chaiye pakushanya kwekutanga. Naizvozvo, retargeting inobatsira mabhizinesi kuita zvakare nevatengi vasingatendeuki nekuvayeuchidza nezvezvigadzirwa kana masevhisi avakamboratidza kufarira..
Retargeting campaigns inogona kusetwa neGoogle's Adwords account. Inogona kunanga vashandisi pamawebhusaiti akasiyana uye mapuratifomu akadai seYouTube neAroid application. Adroll inobvumirawo vashambadziri kugadzira zvikamu zvetsika kuteedzera vashanyi vewebhusaiti. Uyezve, vashambadziri vanogona zvakare kushandisa yavo iripo Google Adwords account nekuda kwechinangwa ichi.
Retargeting ads inogona kushanda zvakanyanya kumabhizinesi madiki. Google inobvumira vashambadziri kunanga vateereri pane mamwe mawebhusaiti kuburikidza neAdwords, uye vashambadziri vanogona kugadzirisa ads kuti vasvike kune vateereri vavanoda. Vanogona zvakare kupatsanura vateereri vavo kuti varatidze kushambadzira zvichienderana nezvavakamboita online. Iyo yakanyanya kujeka yako retargeting campaign iri, kazhinji kacho ichave inoshanda.
Mishandirapamwe yekudzorerazve inoshanda zvakanyanya pamishandirapamwe yenguva refu. Semuyenzaniso, plumber inogona kubatsirwa kubva kumushandirapamwe wekudzorera kuti adzokere pamberi pevatengi vakasiiwa. Asi kana plumber iri kupa emergency service, ingasava sarudzo yakanakisisa. Izvi zvinodaro nekuti maplumbers echimbichimbi anowanzo kutsvaga mhinduro yekukurumidza kudambudziko uye vangave vasingade masevhisi ako kwemakore anotevera.. Pane kudaro, aya ads anowanzo budirira kwenguva refu ecommerce mishandirapamwe. Iwo mameseji mumakampani ekutengesa zvakare akakosha.
Split testing in Adwords is a technique that lets you see which ads perform better. Unogona kumhanyisa bvunzo dzakawanda kuti uone kuti ndeipi ine yakanyanya CTR uye zvakare inodhura-inoshanda. Iyo inohwina ad ndiyo inowanzo gadzira iyo yakanyanya kudzvanya pamutengo wakaderera. Iwe unogona zvakare kutora mukana weCTRs nekushandura musoro weiyo ad. Kupatsanura kuyedzwa kunoshanda zvakanyanya kana iwe uchingochinja shanduko imwe panguva, semusoro wenyaya. Iwe unofanirwawo kumhanyisa bvunzo mumazuva mashoma, saka iwe unogona kuona kuti maresults ndeapi.
Split-testing ads inogona kukupa nzwisiso huru mumusika wako. Mhedzisiro yacho inogona kuratidza huwandu hwevanhu uye psycho-graphic ruzivo nezve musika wako. Inogona zvakare kuratidza bhenefiti huru yechigadzirwa kana mamiriro emanzwiro emutsvagiri. Izvi zvinogona kukubatsira iwe kugadzira zvirinani ads uye mapeji ekumhara. Nekuyedza uye kukanganisa, unogona kuvandudza mhedzisiro yako.
Chinangwa chekuyedzwa kwemultivariate muAdwords ndechekudzidza kuti ndeipi shanduko inoshanda zvakanyanya kune yako chaiyo account. Zvisinei, hazvigoneke kuita izvi kumaakaundi mazhinji nekuti vhoriyamu haina kukwirira zvakakwana kugadzira data yakakosha. Akadaro, unogona kugara uchiita A/B patsanura bvunzo kuti uwane iyo ad inoshandura zvakanyanya.
Iwe unogona zvakare kuyedza iyo tsananguro mutsara weiyo ad yako. Muenzaniso wakanaka ishoko rimwechete keyword ad boka rine maviri ads anonangana neshoko rimwechete. Kana uri kuyedza imwe ad pane imwe, unofanirwa kumhanyisa bvunzo imwe chete mune rimwe boka rekushambadzira.
