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Adwords chikamu chakakosha cheyakabudirira online marketing strategy. It helps businesses achieve their goals by boosting brand awareness and bringing in more qualified traffic. Kutsvaga kwakabhadharwa zvakare inzira yakakosha yekugara uchikwikwidza pane yekutanga peji yeGoogle mitsva yekutsvaga. Maererano neongororo yakaitwa neGoogle, anobhadharwa ads anowanzo kudzvanywa pane organic mhinduro.
When you bid on keywords with Google, unogona kuseta yako yakakura CPC bhidhi, kana mari yauchabhadhara pakudzvanya kwega kwega. Kunze kwekunge ad yako iriyo inonyanya kuita, haugone kudarika iyi mari. Zvisinei, iwe unogona kudzikisa bhidhi yako pazasi peiyo yakanyanya CPC yakaiswa nevakwikwidzi vako. Izvi zvinogona kubatsira mukudzora mitengo yako uye kugadzirisa yako ad chinzvimbo.
Kudzikisa yako CPC bhidhiri kuchawedzera mikana yako yekuwana mamwe mabhatani uye mushandirapamwe une pundutso. Zvisinei, unofanira kungwarira kuti uwane chiyero chakanaka pakati pezvishoma uye zvakanyanya kuderera. Nenzira iyi, iwe unogona kuwedzera mikana yako yekuwana kutendeuka kwakawanda uye ROI yepamusoro pasina kutambisa bhajeti yako.
Manual kubhidha isarudzo iri nani pane otomatiki kubhidha nekuti inokutendera iwe kukurumidza kuchinja kushambadziro yako. Iyo zvakare inobvumidza iwe kuseta yakanyanya bhajeti kune yega yega kiyi uye ad boka. Zvisinei, kubhidha kwemaoko kunogona kutora nguva shoma kuti udzidze, uye unofanira kutanga nemushandirapamwe mumwe usati waita chero gadziridzo huru.
Nepo CPC kubhidha ndiko kugadzika kugadzika kwePPC mishandirapamwe, unogona kushandisa CPM kana uchida kuwana kuoneka kwepamusoro. Mukana mukuru weCPM nderekuti iwe unogona kushandisa yakaderera bhidhi kune yakakwirira kuoneka ads. Zvisinei, zvakakosha kuyeuka kuti yakaderera CPC bhidhi hazvirevi kuti uri kuhwina auction. Zvisinei, increasing your bid can increase your ads’ visibility and potentially increase sales.
Paunenge uchigadzira yako CPC kubhidha yeAdwords mishandirapamwe, funga nezve shanduko yekushandurwa kwemazwi ako akakosha. CPC ndiyo metric yakakosha pakushambadzira kwedhijitari. Zvichakubatsira kuona kushanda kwemushandirapamwe wako nekuona mari inobatanidzwa nekudzvanya kwega kwega. Nekunzwisisa mutengo wekudzvanya kwema ads ako, unogona kuderedza mutengo uye kusvika kune vatengi vakawanda.
A good keyword strategy involves researching yourself, chigadzirwa chako, uye makwikwi ako. Kushandisa maturusi akaita seGoogle's Adwords Keyword Planner uye Google's Search Console inogona kukupa ruzivo rwakakosha mune izvo vatengi vari kutsvaga.. Iwe unogona zvakare kuongorora kushandiswa kwezwi kutsvaga. Pakupedzisira, inyanzvi nesainzi kuti uwane chiyero chakakodzera pakati pemutengo uye huwandu.
Iyo yekumisikidza yekuseta yemazwi akakosha inoenderana. Zvinoreva kuti ad yako ichaonekwa pamibairo inoenderana nemazwi akakosha awakasarudza. Kuenderana kwechirevo, pane rimwe divi, inonyanya kutaura. Kana mumwe munhu akanyora mutsara chaiwo wechigadzirwa kana sevhisi, ad yako icharatidzwa kwavari. Izvi zvinonyanya kubatsira kana iwe uchida kusvika kune vateereri vepasirese.
Paunenge uchinge waona makiyi emhando yako, unogona optimize ads ako. Nekushandisa Google Keyword Planner, iwe uchaziva kuti vangani vanhu vanotsvaga chigadzirwa chako, uye iwe unogona kubhidha zvinoenderana. Izvi zvichakubatsira iwe kuseta bhajeti yemushandirapamwe wako uye kukubvumidza kuti utarise mashandiro emapoka ako ad uye mazwi akakosha.
Kushandisa makiyi makiyi kunowedzera shanduko dzako. Izvi zvinokupa iwe kutonga pamusoro pekutengesa kwako uye kutungamira vatengi kune ako epamusoro kushandura mapeji ekumhara. Iwe unogona zvakare kushandisa Google Keyword Planner chishandiso kusimbisa ako makiyi uye ita shuwa kuti akakodzera. Google neBing vanoshandisa chimiro cheakaundi yako kuona kukosha. Nekushandisa mazwi akakosha, iwe unogona kutumira yakawanda yakanangwa traffic kune yako saiti uye kuwana mari yakawanda. Pakusarudza mazwi ako makuru, iwe unofanirwawo kufunga kuti makwikwi ako anoashandisa sei.
Kukoshera kwakakosha pakubudirira kwemushandirapamwe wako wekushambadzira online. Mazwi akakosha aunosarudza anofanirwa kuve akakosha kune bhizinesi rako, yako ad kopi, uye peji yako yekumhara. Google inopa mibairo vashambadziri vanogadzira ads anoenderana nemazwi avo akakosha.
Adwords long-tail keywords are those that do not have very high competition and have a low search volume. Aya mazwi akakosha anoenderana nematanho ekutsvaga mune dzakasiyana midzi senge izwi, mufananidzo, uye text. Nekuda kwevhoriyamu yavo yakaderera, zviri nyore kuisa pane mamwe mazwi emakwikwi. Nhanho inotevera ndeyekuwedzera aya mazwi makuru kune ako zviri mukati.
Long-muswe keywords ane akati wandei mabhenefiti. Kune imwe, iwo akachipa kupfuura mamwe mazwi makuru. Kune imwe, vanogadzira traffic yakawanda. Ichi ndicho chikonzero chikuru nei mazwi akareba-muswe ari sarudzo yakanaka yePPC. Zvisinei, kushandisa aya mazwi makuru kunogona kuve kwakaoma, kunyanya kana iwe uchimhanyisa indasitiri yemakwikwi. Pane zvikanganiso zvakawanda zvaunofanirwa kudzivirira kana uchishandisa refu-muswe keywords.
Kiyi yekutsvagisa mazwi makuru ndeyekunzwisisa izvo vatengi vako vari kutsvaga. Zvadaro, gadzira runyoro rwekureba-muswe keywords ane chekuita nenyaya iyoyo. Musoro mukuru kana musoro keywords zviri nyore kuuya nazvo, asi mazwi akakosha-muswe anoda imwe pfungwa. A plugin seyedu inogona kukubatsira nedanho iri.
Nepo iyo Google Adwords Keyword Planner ndiyo inonyanya kufarirwa chishandiso chekutsvaga pane refu-muswe keywords, handicho choga chokushandisa. Zvinobatsirawo kuongorora zviri pawebhusaiti yako. Mikana iripo, ine zvinyorwa zvine chekuita ne niche yako kana chigadzirwa. Kuverenga zvemukati mewebhusaiti yako kuchakubatsira iwe kugadzira mazano emazwi akakosha. Iwe unogona zvakare kushandisa chishandiso chinopa ruzivo rwemukwikwidzi. Zvishandiso izvi zvinobatsira pakutsvaga kwemazwi akakosha uye optimization.
Yakareba-muswe keywords inobatsira zvakanyanya kune akati wandei zvikonzero. Kunyange vangasakuunzira mafashama emigwagwa, ivo vachave vakanangwa zvakanyanya uye zvinoguma nepamusoro ROI pane pfupi-muswe keywords. Chinokosha ndechokuti uwane mazwi akareba-muswe akakodzera kune niche yako uye akakodzera kune zvigadzirwa zvaunotengesa.
Split testing in Adwords allows you to see which ad performs best in various contexts. Kana iwe uchitsvaga nzira yekuvandudza yako webhusaiti shanduko, kuyedza akasiyana ad marudzi anokupa iwe zano riri nani rezvinopindurwa nemusika wako. Semuyenzaniso, kupatsanura yekuyedza ad kopi inogona kukubatsira iwe kudzidza nezve musika wako huwandu hwevanhu uye psychographics. Inogona zvakare kukubatsira kuti unzwisise mamiriro emanzwiro emunhu ari kutsvaga chigadzirwa kana sevhisi yako.
Kupatsanura kuyedzwa muAdwords kunogona kuitwa nezvishandiso zvakasiyana uye matekiniki. Chimwe chishandiso chakadaro ndiOptmyzr. Iyo inokutendera iwe kuti ugadzire kushambadzira ine akasiyana mavara ad zvinhu uye yobva yakupa iwe mazano kune yega yega zvichienderana nenhoroondo data uye yapfuura A/B bvunzo..
Kupatsanura kuyedzwa inzira yakasimbiswa yekuvandudza metric yewebhusaiti yako uye chiyero chekushandura. Inogona kushandiswa pamapeji ekumhara, email nyaya mitsara, kushambadzira kweterevhizheni, uye zvigadzirwa zvewebhu. Optimizely inoita kuti zvive nyore kugadzira patsanuro bvunzo uye yekutevera mhinduro. Inogona zvakare kushandiswa kuongorora kushanda kweakasiyana mameseji ekushambadzira.
Imwe nzira yekuyedza kuita kwekushambadzira ndeyekugadzira multivariate A/B bvunzo. Iyi bvunzo inoda akawanda ads uye inoda data yakakosha data kuti ive yakakodzera kuita. Zvisinei, maakaundi mazhinji haana vhoriyamu yakakwana yekuita multivariate bvunzo. Pamusoro pe, multivariate bvunzo haina kunyatso shanda uye inoda mavhoriyamu makuru kuti ave nenhamba yakakosha.
A/B bvunzo dzinonyanya kushanda pamapeji ekumhara. Vanogona kuyedza akawanda akasiyana senge misoro, magwaro ekutsanangura, uye kuratidza maURL. Chinangwa ndechekuona kuti ndeipi ad inoita zvakanaka.
Using competitor intelligence is a good way to determine which strategies your competitors are using. Inogona kukubatsira kuita sarudzo dzakangwara pamusoro pemishandirapamwe yako uye kunzwisisa zviri nani maitiro ekukwikwidza nawo. Sezvineiwo, kune akawanda maturusi aripo ekukubatsira iwe kuongorora data yeanokwikwidza. Zvishandiso izvi zvinotangira kubva kune zvemahara kusvika zvinodhura uye zvichaongorora zvisingazivikanwi kana data chaiyo. Iwe unogona kududzira zvakasiyana zvinhu zveanokwikwidza mishandirapamwe iwe pachako, asi maturusi akaita seSerpstat uye AdWords anokwikwidza njere anogona kupa yakawanda yekunzwisisa..
Iwe unogona zvakare kushandisa SEMRush kuti uone zviri kuitwa nevakwikwidzi vako, kusanganisira mazwi akakosha uye ads zvavari kushandisa. It can also give you insight into your competitors’ organic and paid efforts. Iwe unogona kutotsvaga yeanokwikwidza domain uye kuona kushambadzira kwavo. Kushandisa anokwikwidza maturusi ekuongorora uye ruzivo kune yako mukana ndiyo kiyi yekubudirira.
Mamwe maturusi anopa emahara miedzo uye tiered zvirongwa zvemitengo, nepo vamwe vachida kuzvinyoresa pamwedzi. Zvisinei, vanhu vazhinji vachada anopfuura mumwe mukwikwidzi wekuongorora chishandiso kuti apedze 360-degree ongororo. Pamusoro pe, mamwe emamwe anonyanya kufarirwa emakwikwi ekuongorora maturusi anongopa mhedzisiro yeakabhadharwa ekutsvaga mishandirapamwe, nepo mamwe achizobatsira kune mamwe marudzi edhijitari ekushambadzira mishandirapamwe.
Kushandisa mukwikwidzi ehungwaru maturusi inzira huru yekuita sarudzo dzakangwara nezve ako ads. Semuyenzaniso, zviri kuitwa nevakwikwidzi zvinogona kukubatsira kuti ugadzire zvirinani kushambadzira uye uwane zvitsva zvetraffic. Chishandiso chakanaka chemukwikwidzi chehungwaru chinokuratidza uko kushambadza kwemukwikwidzi wako kuri kuratidzwa uye kuti marii yavari kushandisa. Ichakupawo nzwisiso yekuti ndeapi ma network uye masosi emigwagwa anoshandiswa nevakwikwidzi vako, izvo zvinokubatsira kuti uise pfungwa dzako maererano.
Kana iwe uri muindasitiri yemakwikwi, unogona kushandisa chishandiso chakadai seSEMrush kana Kantar. They offer competitive intelligence tools for a wide range of industries and can help you monitor your competitors’ PPC strategies. Iwo emakwikwi ehungwaru maturusi anogona zvakare kukupa yambiro yemazwi akakosha, mapeji ekumhara, uye zvimwe zvikamu zvekushambadzira kwemakwikwi ako.
