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Iwe une akawanda eAdWords macampaign ari kuita kamwechete. You want to make sure that each one of these campaigns is bringing in the most traffic for your website. Ndiko uko Ad Groups uye mazwi akakosha anotanga kutamba. Pane nzira dzakawanda dzakasiyana dzekunongedza vateereri vakasiyana nema ads ako, uye kune nzira dzakawanda dzekuwana akakwira-vhoriyamu keywords.
Cost per click for Adwords can be as low as $1 kana yakakwirira se $59. Zvinoenderana neindasitiri, chigadzirwa, uye chinangwa chevateereri. Indasitiri inodhura zvakanyanya iindasitiri yepamutemo, nepo mutengo wakaderera uri muCommerce uye mafambiro uye maindasitiri ekugamuchira vaeni. Mukuwedzera kune CPC, mabhizinesi anofanirwawo kufunga nezve kutendeuka kwavo uye ROI zvinangwa. Kumabhizinesi mazhinji, shanu-kune-imwe mari-kune-ad-spend reshiyo inogamuchirwa.
Google AdWords chishandiso chakakosha kune e-commerce vatengesi. Inoisa zvigadzirwa zvavo pamberi pevatengi vari kushingaira kutsvaga zvigadzirwa sezvavo. Google Ads inoteedzerawo rwendo rwavo ruzere rwevashanyi uye inongochaja kana kudzvanya kwabudirira. Zviri nyore kwazvo kutarisa mutengo uye ROI yeGoogle AdWords.
Mutengo wekudzvanya kweAdwords unotemwa neformula kana kubhidha maitiro. Shambadziro yeGoogle haizombove yakadhura kupfuura iyo yepamusoro-soro, asi inogona kudhura zvishoma pane anotevera-pedyo mushambadzi. Zvisinei, zvakakosha kuti uzive kuti kunyangwe kana mabhidhiri aine zvibodzwa zvemhando yakafanana, vanogona kupa huwandu hwakasiyana kune imwechete keyword.
Hunhu hwemhando ye ad yako chinhu chikuru pakuona mutengo pakudzvanya. Kushambadzira kwemhando yepamusoro kunowanzo kukwezva kudzvanya uye kugamuchira yakaderera CPC. Sezvineiwo, unogona kuvandudza CTR yako nemaitiro akareruka senge optimize webhusaiti yako uye ads. Nekuvandudza CTR yako, iwe uchachengetedza mari paCPC, tichiwedzera kutendeuka.
Amazon inzvimbo hombe e-Commerce. Kushambadzira paAmazon kunodhura $0.44/tinya zvekupfeka, $0.79 zvemagetsi, uye $1.27 zvehutano uye zvigadzirwa zvemumba. Pamusoro pe, uchabhadhara $0.9 zvemitambo uye zvekunze ads. Zvisinei, mari iyi inogona kuchinja gore negore.
Mutengi anogona kusarudza kushandisa mabhidhiro emaoko kana otomatiki. Munyaya yekupedzisira, mutengi anosarudza mari yakawanda yeizwi rimwe nerimwe rakakosha kana boka rekushambadzira. Nepo mabhidhiro emaoko anokupa kutonga pamusoro pemabhidhi ako, otomatiki kubhidha inobvumira Google kuti isarudze yakanakisa bhidhi yebhajeti yako.
If you want to boost the click-through rate of your Ads, iwe unofanirwa kutarisa pakuvandudza yako Quality Score. Yako Ad's Quality Score inotemerwa nezvinhu zvakawanda zvakasiyana, kusanganisira iro keyword raunoshandisa uye ad kopi. Iyo inonyanya kukosha ad yako ndeyekutsvaga kwemushandisi chinangwa chekutsvaga, iyo yepamusoro yako Quality Score.
Chibodzwa chemhando yakakosha metric yeAdwords mishandirapamwe. Google inoishandisa kuona kuti ma adverts aunoona mumigumo yekutsvaga anoenderana nemubvunzo wekutsvaga. Inoshandisa maalgorithms akafanana kune organic yekutsvaga mhinduro uye inongodzosa adverts anogona kushandura. Semuyenzaniso, kana ad yako yakagamuchira kashanu, inenge iine Quality Score ye 0.5%.
Pamusoro pe, kopi yako yekushambadza inofanirwa kuve yakakosha kumazwi akakosha auri kunanga. Shambadziro isina kunyorwa zvakanaka kana isina basa inogona kunzwa kunyengera uye inogona kutungamira mushandisi kudzvanya kure.. Naizvozvo, iwe unofanirwa kugadzira inobata ad kopi isingarasi kure kure nemusoro. Inofanirawo kuve yakakomberedzwa nemavara ane hukama kukwezva inonyanya kukosha traffic inogoneka. Hunhu hwemhando yeAdwords hunobva pane akati wandei zvinhu, kusanganisira CTR.
Chibodzwa chemhando yakakosha kuAdwords nekuti ndiyo ichaona kuti kushambadzira kwako kuchaiswa sei mumibairo yekutsvaga uye kuti vachakubhadharira mari here kana kuti kwete.. Zvisinei, optimization yemhando yepamusoro inogona kuve yakaoma nekuti zvimwe zvinhu zviri kunze kwekutonga kwako. Semuyenzaniso, mapeji ekumhara anofanirwa kutungamirwa neIT uye nyanzvi dzekugadzira, uye zvimwe zvikamu zvinobatsira kune yakazara Quality Score.
Adwords ine akawanda maficha ane chinangwa chekuvandudza kunaka kwekushambadzira kwako uye nekudaro kuvandudza yako Ads mhando chibodzwa. Aya maficha anobatsira PPC vashambadziri kuwedzera yavo yekudzvanya-kuburikidza nemitengo uye kuwedzera yavo yemhando zvibodzwa. Semuyenzaniso, unogona kuwedzera mabhatani ekufona, ruzivo rwenzvimbo, kana zvinongedzo kune zvimwe zvikamu zvewebhusaiti yako.
If you want to save money on your Adwords campaign, unogona kuderedza mari yako yebhidhi pamashoko makuru asiri kuita zvakanaka. Iwe unogona kuita izvi nekudzikisa huwandu hwebhidhi kune vako vakuru vanoshandisa, ayo anowanzo akafara-based keywords asingawane iyo yakanangwa traffic yaunoda. Aya mazwi akakosha anogona zvakare kuve neCPC yepamusoro kupfuura yaungade. Nekudzikisa mutengo wako, iwe unogona kuchengetedza mari uchiwedzera CPC yemamwe anonangwa mazwi makuru.
Adwords’ bidding system works by running auctions. Kana nzvimbo iripo yekushambadzira, okisheni inosarudza kuti ndeipi ad inoratidzwa. Kubhidha kunogona kuenderana nenhamba yezvaonekwa, clicks, kana kutendeuka. Ita shuwa kuti wafunga kukosha kwekudzvanya kwega kwega uye kuti kutendeuka kana kutungamira kwakakodzera.
Adwords inopa maviri ekutanga marudzi ekubhidha: manual uye otomatiki. Kubhidha nemaoko kunokupa kutonga kwakawanda. Iwe unogona kuseta mabhidhi akasiyana emashoko ega ega, ad groups, kana kuisa ad. Kana uri kushandisa manual bidha, iwe unogona kuseta iyo mari yekudzvanya iyo iwe yaunoda kubhadhara kune yega yega ad.
Kugadzirisa yako kiyi yekubhidha mukati meGoogle Ads chikuva kunogona kuvhiringa. Kuita kuti zvive nyore kugadzirisa, Google yakaronga mazwi akakosha kuita mapoka ekushambadzira. Boka rega rega rekushambadza rakabatana nemushandirapamwe. Mushandirapamwe unogona kuva nemapoka akawanda ad, uye iwe unogadzirisa bhajeti yezuva nezuva padanho remushandirapamwe.
Kuseta huwandu hwebhidhi ndeimwe yeakakosha maficha emushandirapamwe wako weAdwords. Sezvo mabhizinesi mazhinji aine bhajeti shoma, zvakakosha kuishandisa nekuchenjera uye kuwedzera ROI. Pamusoro peiyo keyword group, iyo ad kopi yaunoshandisa inofanirwa kuenderana nekiyi izwi rawakasarudza. Inofanira kutsanangura chigadzirwa kana sevhisi yauri kupa. Izvi zvichawedzera mikana yekuwana kudzvanya kwaunoda.
Targeting high-volume keywords can be an effective way to reach a wide audience with relatively little cost per click. Zvisinei, kana mutengo wekudzvanya wakakwira kupfuura mutengo weiyo yakaderera vhoriyamu keyword, zvingave zvisina kukosha. Izvo zvakakoshawo kunanga akakwira-vhoriyamu keywords ane chekuita nerudzi rwako. This is particularly important if you are in a competitive niche and are likely to see bids for your competitors’ brands or names.
Chinokosha ndechokusarudza mazwi akakosha anoenderana nechinangwa chevateereri vako. Kana iwe uri kuita chirongwa chakakura chekuzivisa, iwe pamwe haudi kunanga yakakwira-vhoriyamu keywords. Saizvozvowo, kana uri kuita chirongwa chekupindura zvakananga, pamwe haufanire kunanga yakakwira-chinangwa mazwi makuru. Zvichienderana nezvinangwa zvako, ungangoda kufunga nezvezvimwe zvedanidziro yako zvakare.
Danho rekutanga nderekuona huwandu hwekutsvaga hweiyi keyword. Huwandu hwekutsvaga hwezwi rakakosha huwandu hwekutsvaga kunoitika pamusoro penguva yakatarwa. Kana wangoziva nhamba yekutsvaga, iwe unogona kusarudza kuti ndeapi mazwi makuru ekunongedza. Nhanho inotevera ndeyekutsanangura chinangwa chezwi guru. Chinangwa chezwi rakakosha imhando yemubvunzo uri kutsvagwa nemutengi. Izvi zvinovimbisa kuti zvemukati zvinoenderana nevateereri uye zvichawedzera mikana yekutendeuka.
Imwe nhanho yakakosha mukunangana neakakwira-vhoriyamu keywords ndeyekutanga keyword list. Iwe unogona kuita izvi nekushandisa Adwords keyword planner. Paunenge uine rondedzero yemazwi akakosha ane hukama neiyo brand yako, unogona kuvawedzera kumapoka ad. Zvisinei, kugadzira mapoka matsva ekushambadzira kunogona kuve kwakaoma.
Imwe matipi ndeyekudzikamisa mitengo yakabatana neAdwords. Chinangwa chako chikuru chinofanira kunge chiri chekuwedzera kuratidzwa kwechiratidzo chako. Kunyanya kuratidzwa kwaunoita, purofiti yakawanda yauchaita. Uyezve, iwe unogona zvakare kugadzira mapoka matsva ekushambadzira anonangana neakaderera-mhando makiyi.
Kana wangoziva vateereri vakananga, unofanira kuita saizvozvo. Kushandisa SEO uye Pay Per Click maitiro ekusimudzira mhando yako inogona kuwedzera mari uye purofiti. Pamusoro pe, kushandisa mazwi asina kunaka anobatsira mukudzora kuyerera kwetraffic. Iwe unogona kuwana mazwi asina kunaka kuburikidza neAdwords yekutsvaga term report uye Keyword planner.
